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Dissertations / Theses on the topic 'Public self-consciousness'
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1
Wojslawowicz, Julie Catherine. "Public and private self-consciousness during early adolescence." College Park, Md. : University of Maryland, 2005. http://hdl.handle.net/1903/2494.
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Thesis (Ph. D.) -- University of Maryland, College Park, 2005.Thesis research directed by: Human Development. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Pang, Kam-yiu S., and n/a. "A partitioned narrative model of the self : its linguistic manifestations, entailments, and ramifications." University of Otago. Department of English, 2006. http://adt.otago.ac.nz./public/adt-NZDU20070213.103815.
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Contrary to common folk and expert theory, the human self is not unitary. There is no Cartesian theatre or homunculus functioning as a metaphorical overlord. Rather, it is an abstractum gleaned from a person�s experiences-a centre of narrative gravity (Dennett 1991). Experiences are a person�s cognisance of her ventures in life from a particular unique perspective. In perspectivising her experiences, the person imputes a certain structure, order, and significance to them. Events are seen as unfolding in a certain inherently and internally coherent way characterised by causality, temporality, or intentionality, etc. In other words, a person�s self emerges out of her innumerable narrativisations of experience, as well as the different protagonist roles she plays in them. Her behaviours in different situations can be understood as different life-narratives being foregrounded, when she is faced with different stimuli different experiences/events present.
In real life, self-reflective discourse frequently alludes to a divided, partitive self, and the experiences/behaviours that it can engage in. In academic study, this concept of the divided and narrative-constructivist self is well-represented in disciplines ranging from philosophy (e.g., Dennett 1991, 2005), developmental psychology (e.g., Markus & Nurius 1986; Bruner 1990, 2001; Stern 1994), cognitive psychology (e.g., Hermans & Kempen 1993; Hermans 2002), neuropsychology (e.g. Damasio 1999), psychiatry (e.g., Feinberg 2001), to linguistics (e.g., McNeil 1996; Ochs & Capps 1996; Nair 2003). Depending on the particular theory, however, emphasis is often placed either on its divided or its narrative-constructivist nature. This thesis argues, however, that the two are coexistent and interdependent, and both are essential to the self�s ontology. Its objectives are therefore: (i) to propose a partitioned-narrative model of the self which unifies the two perspectives by positing that the partitioned-representational (Dinsmore 1991) nature of narratives entails the partitioned structure of the self; and (ii) to propose that the partitioned-narrative ontology of the self is what enables and motivates much of our self-reflective discourse and the grammatical resources for constructing that discourse. Partitioning guarantees that a part of the self, i.e., one of its narratives, can be selectively attended to, foregrounded, objectified, and hence talked about. Narrativity provides the contextual guidance and constraints for meaning-construction in such discourse. This claim is substantiated with three application cases: the use of anaphoric reflexives (I found myself smiling); various usages of proper names, including eponyms (the Shakespeare of architecture), eponymic denominal adjectives (a Herculean effort), etc.; and partitive-self constructions which explicitly profile partitioned and selectively focal narratives (That�s his hormones talking). When analysed using the proposed model, these apparently disparate behaviours turn out to share a common basis: the partitioned-narrative self.
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Dickson, Janet. "Autobiographical memory and social anxiety the impact of self-focus priming on recall /." Swinburne Research Bank, 2004. http://adt.lib.swin.edu.au/public/adt-VSWT20050915.135524.
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Thesis (DPsych) -- School of Social and Behavioural Sciences, Swinburne University of Technology, 2004."... submitted in partial requirement for the degree of the Professional Doctorate in Psychology, School of Social and Behavioural Sciences, Swinburne University of Technology, 2004". Includes bibliographical references (p. 238-274).
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Scheer, Allison. "Understanding the Impact of Sexual Victimization and Public Self-Consciousness on Eating Disorders." Miami University Honors Theses / OhioLINK, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1111088228.
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Park, Jae Ok. "Clothing style preference of working women related to self- image/clothing-image congruity and public self-consciousness." Diss., This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-07282008-140007/.
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Lee, Jinhwa. "Understanding College Students' Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior." Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1257894300.
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Freidus, Rachel Amanda. "The relationship between public self-consciousness and individual's attempts to compensate for an unattractive appearance in mixed-sex dyads." College Park, Md. : University of Maryland, 2004. http://hdl.handle.net/1903/2117.
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Thesis (M.A.) -- University of Maryland, College Park, 2004.Thesis research directed by: Dept of Psychology. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Finn, Elizabeth M. "Negatively Disinhibited Online Communication: The Role of Visual Anonymity and Public Self-Awareness." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1461142960.
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Gregory, John C. "RECOGNIZING HER CHARACTERISTICS AS A LEADER: AN EXAMINATION OF THE SELF-ASSESSMENT OF WOMEN LEADERS AS SHAPED BY SOCIAL IDENTITY THEORY AND THE CONCEPT OF DOUBLE CONSCIOUSNESS." VCU Scholars Compass, 2017. http://scholarscompass.vcu.edu/etd/5022.
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Women leaders are grossly underrepresented in police and Army organizations and relevant research suggests that women face the most significant challenges in reaching leadership positions in male dominant organizations. Although there have been recent policy changes to increase opportunities for women in police and Army organizations, women are still barely represented in senior command and primary staff positions in police and Army organizations. When women are underrepresented, particularly at the most senior ranks, there are implications regarding cultural, structural, and attitudinal challenges that simply should not still exist in these organizations. Using qualitative methods, this study examined the experiences of women leaders, specifically senior leaders, in selected police departments and representative Army commands and staff support agencies. Specifically, the study explored the characteristics of effective women leaders to assess the perceived group affiliation of these leaders as it relates to these leadership characteristics and personal assessments of their leadership capabilities. The findings revealed that women leaders possess a multitude of characteristics that have set the conditions for them to break through the “Glass Ceiling” despite the many challenges and obstacles that exist within male dominant organizations. The findings indicate that women leaders in police and Army organizations are care-givers, selfless servants, over-achievers, and great communicators. They identify themselves by their performance and leadership acumen as opposed to their gender, race, or any other demographic descriptors. The findings also suggest that women leaders continue to be faced with challenges and obstacles that make it extremely difficult for them to become senior leaders and navigate up the chain of command within their organization, which impacts their ability to influence policy changes that could address some of these cultural, structural, and attitudinal challenges.
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Aleassa, Hasan M. "Investigating Consumers' Software Piracy Using An Extended Theory Of Reasoned Action." OpenSIUC, 2009. https://opensiuc.lib.siu.edu/dissertations/37.
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Software piracy, the illegal and unauthorized duplication, sale, or distribution of software, is a widespread and costly phenomenon. According to the Business Software Alliance, more than one third of the PC software packages installed worldwide in 2006 were unauthorized copies. This behavior costs the software industry billions of lost dollars in revenue annually. Software piracy behavior has been investigated for more than thirty years. However, there are two voids in the literature: lack of studies in Non-Western countries and scarcity of process studies. As such, this study contributes to the literature by developing a software piracy model to understand the decision making process that underlies this illegal behavior among Jordanian university students. Based on a literature review in various disciplines, including social psychology, psychology, and criminology, several important variables have been incorporated into the proposed model. The model was tested using data collected from a sample of 323 undergraduate business students. The resulting data was analyzed by two main statistical techniques, structural equation modeling (SEM) and hierarchical multiple regression. The results indicated that the model was useful in predicting students' intention to pirate software. Seven out of eight hypotheses were supported. Consistent with The Theory of Reasoned Action, attitudes toward software piracy and subjective norms were significant predictors of intention to pirate software. However, our findings are inconsistent with previous studies with regard to the relative importance of attitude and subjective norms; subjective norms had a stronger effect. Also, the results suggested that ethical ideology, public self-consciousness, and low self-control moderated the effect of these variables on intention to pirate software. Lastly, the results indicated that the effect of subjective norms on afintention to pirate software was both direct and indirect through attitudes. The results have important practical implications for the software industry and governments to curtail software piracy. Limitations of the study and recommendations for future studies are discussed as well.
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Carlestam, Ninni, and Emelie Thunqvist. "Köns- och åldersskillnader i relationen mellan publik självmedvetenhet och social ångest." Thesis, Örebro universitet, Institutionen för juridik, psykologi och socialt arbete, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-86054.
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Syftet med den här undersökningen är att ta reda om det finns ett samband i relationen mellan social ångest och publik självmedvetenhet och hur denna relation skiljer sig mellan ålder samt kön. Med hjälp av vår enkät som innehöll två mätinstrument som dels mäter social ångest; Social Interaction Anxiety Scale (Mattick & Clarke, 1998), och som mäter självmedvetenhet; Self-Consciousness Scale (Scheier & Carver, 2013), fick vi 319 deltagare där 232 var kvinnor, 94 var män och 2 var icke-binära. Det vi kunde se var att det fanns en relation mellan social ångest och publik självmedvetenhet, och även att yngre åldrar (18–30) kan förutse publik självmedvetenhet tillsammans med social ångest. Det är även tydligt att kvinnor rapporterar mer social ångest än män, men enligt analyserna finns det ingen skillnad mellan kvinnor och män i rapporterad publik självmedvetenhet. Med hjälp av våra analyser hoppas vi väcka större intresse för sambandet mellan publik självmedvetenhet och social ångest, och hur det skiljer sig mellan olika åldrar och kön.The purpose of this study is to find out whether there is a connection between public self-consciousness and social anxiety, and how this connection differs in different ages and between the sexes. By our questionnaire using two measures that 1; measures social anxiety; Social Interaction Anxiety Scale (Mattick & Clarke, 1998) and 2; measures self-consciousness; Self-Consciousness Scale (Scheier & Carver, 2013), we got 319 participants of which 232 were women, 94 were men and 2 were non-binary. What we could see from the research was that there is a relationship between social anxiety and public self-consciousness, and that younger adults (18-30) can predict public self-consciousness along with social anxiety. It is also clear that women report higher levels of social anxiety, but according to the research there is no difference between women and men in reported public self-consciousness. With the help of our research, we hopefully contribute to answering the question of why these feelings arise in people, or arouse interest in the relationship between social anxiety and public self- consciousness and how it differs between different ages and sexes.
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北折, 充隆, and Mitsutaka Kitaori. "歩行者の交差点における信号無視行動とその態度との関連について: 公的・私的自己意識も踏まえて." 名古屋大学教育学部, 1999. http://hdl.handle.net/2237/2951.
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Johansson, Gustav, and Betty Gunes. "Gynnar konformitet människor? : Samband mellan konformitet och personlighetsindexar." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-35064.
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Konformitet ses som att människor anpassar sitt beteende utifrån andra och betraktas ofta som något negativt i västerlänska samhällen. Syftet med undersökningen var att framhäva om konformitet gynnade människor när andra ansågs bidra med nyttig information, konstruera ett mätinstrument för normativ och informativ social influens samt undersöka samband mellan personlighetsindexar och konformitet. En enkätstudie genomfördes med totalt 83 deltagare från en högskola i Mellansverige. Deltagarna delades in i två grupper, där konformitetsgruppen fick, tillskillnad från kontrollgruppen, en procentsats vid varje kunskapsfråga. Resultaten visade att konformitet förekom och att det gynnade sig att följa strömmen vid lätta och medelsvåra kunskapsfrågor. Ytterligare förekom det inga samband mellan personlighetsindexarna och konformitet. Slutsatsen var att människor inte borde se konformitet som något negativt, utan bör ibland ta del av det majoriteten har att erbjuda i vardagliga situationer. Förhoppningsvis kommer det konstruerade mätinstrumentet användas i framtida forskningar.
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Nazarovienė, Daiva. "Teisinė sąmonė kaip kriminologinė kategorija." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20060322_120757-76896.
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Legal consciousness is one of the most important concepts in criminology, which defines individual or public perception of justice, expectations of legal behaviour and demand for sanctions for the deviation from the rules. The theorized criminological perception of legal consciousness, also modern introductions on this field are passed in review in theoretical part of this study. The positive, the subjective and the modern conceptions of legal consciousness are presented.
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Her, Eun Sol. "Why Not Eating Alone? The Effect of Other Consumers on Solo Dining Intention and the Mechanism." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1461160290.
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Pak, Inchan. "Historical Reconstruction and Self-Search: A Study of Thomas Pynchon's V.. John Barth's The Sot-Weed Factor. Norman Mailer's The Armies of the Nicrht. Robert Coover's The Public Burning, and E.L. Doctorow's The Book of Daniel." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc277638/.
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A search for self through historical reconstruction constitutes a crucial concern of the American postmodern historical novels of Pynchon, Barth, Mailer, Coover, and Doctorow. This concern consists of a self-conscious dramatization, paralleled by contemporary theorists' arguments, of the constructedness of history and individual subject. A historian-character's process of historical inquiry and narrative-making foregrounded in these novels represents the efforts by the postmodern self to (re)construct identity (or identities) in a constructing context of discourse and ideology.
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Knowles, David C., and n/a. "Finding IT and losing the self?" University of Canberra. Education, 2000. http://erl.canberra.edu.au./public/adt-AUC20060811.154952.
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This field study looks at the apparent changes in consciousness undergone by those who work at sophisticated computer interfaces and
explores various models for what could be happening. The work draws
strongly on Jean Gebser's work on the evolution of consciousness and is
also inspired by Martin Heidegger's The Question Concerning Technology.
Appropriate methodologies are developed based on Husserl's
phenomenology and its resurgence in the work of Francisco Varela. I
develop some of my own models for what could be happening and a set of
questions for in-depth interviews. The results of the interviews and of a
workshop are analysed to see if my suppositions are supported by others'
observations. A discussion on the possible impact on the counselling
profession is also included.
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Jörgensen, Fredrik. "The Law BusinessmanTM : Five Essays on Legal Self-efficacy and Business Risk." Doctoral thesis, Stockholms universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-97625.
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The thesis challenges the notion of effectiveness of law as being based on the formal institutions of courts, law enforcement and written law. It argues that the best way to measure the effectiveness of law is the legal self-efficacy of laymen who are the end users of law. It presents a new perspective on the effectiveness of law. It turns the traditional perspective of studying the effects of legal institutions around and instead studies the effect of how individuals perceive their own ability to use law. This self-reflexive ability - legal self-efficacy - is the answer to the question “How comfortable are with communicating with legal terminology?”. The thesis makes several comparisons using the traditional perspective and legal self-efficacy and finds that legal self-efficacy is a better measure of legal effectiveness. This thesis analyzes 246 businesspeople in Russia and their risk behavior with regards to economic transactions in relation to legal self-efficacy. The theory behind legal self-efficacy is a combination of Luhmann’s theory of law as communication and Bandura’s concept of self-efficacy. The first paper applies the traditional approach. It analyzes the effect of legal efficiency on leverage and debt maturity for listed and non-listed companies. The second paper is describes the conceptual foundation of the legal effectiveness based on the individual. The third paper compares the effect of private order (including legal self-efficacy) and public order institutions on the granting of trade credit. The fourth paper analyzes the impact of legal self-efficacy and formal legal institutions on sanctions against clients in a comparative perspective. The final paper seeks out possible sources of legal self-efficacy. Legal self-efficacy can be used to better understand the interaction of individuals and law including such fields of research as behavioral accounting, behavioral law and finance, legal sociology and legal studies.
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Schuler, Lisa A. "Public self-consciousness, impression motivation, and social physique anxiety a comparison of correlations /." 2002. http://www.oregonpdf.org.
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Thesis (M.S.)--Northern Illinois University, 2002.Includes bibliographical references (leaves [82]-85). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.
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Su, Wei-Min, and 蘇偉閔. "The Correlative Study of Sociability, Public Self-Consciousness, and Loneliness among University Students." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/95219110149063035694.
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碩士國立彰化師範大學
輔導與諮商學系所
104
The purpose of this study was to investigate the association between sociability, public self-consciousness and loneliness among university. Public self-consciousness would moderate the association between sociability and loneliness. Gender difference in loneliness, sociability and loneliness was examined in the present study. The sample consisted of 392 domestic university students. The instruments used in this study included “Loneliness Scale”, “Sociability Scale”, and “Public Self-Consciousness Scale”. The empirical data was analyzed by descriptive statistics, independent-sample t-test, and structural equation modeling. The findings of this study were as follows: 1.Loneliness of university students is low-intermediate. There are no gender difference loneliness among university students. 2.Sociability of university students is high-intermediate. There are gender difference on sociability among university students that reveals male students are more sociable than females. However, this result might be caused by item content of the scale and Chinese males’ social desirability responses to the scale. 3.Public self-consciousness of university students is high-intermediate. There are no gender difference on public self-consciousness among university students. 4.Sociability could predict university students’ loneliness that reveals the more sociable university students would report a lower level of loneliness. 5.There is no gender invariance on the predictive effect of sociability on their level of loneliness among university students that reveals the male university students’ relationship between sociability and loneliness is different from their female counterparts’. Furthermore, there is more strength of the female university students’ negative predictive effect of sociability on their level of loneliness than their male counterparts’. 6.There is moderating effect of public self-consciousness on the relationship between sociability and loneliness among university students that reveals there is more strength of the negative predictive effect of sociability on their level of loneliness among the more public-conscious university students. 7.There is no gender invariance on the moderating effect of public self-consciousness on the relationship between sociability and loneliness among university students that reveals the male university students’ moderating effect of public self-consciousness on the relationship between sociability and loneliness is different from their female counterparts’. Moreover, there is more strength of the male university students’ negative predictive effect of sociability on their level of loneliness among more public-conscious ones, but public self-consciousness could not predict their loneliness anymore. On the other hand, there is no moderating effect of public self-consciousness on the relationship between sociability and loneliness among the female university students, yet sociability and public self-consciousness could still predict their loneliness separately. According to the findings above, this study provided suggestions for counseling practitioners and future research.
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Chia-ChunLin and 林佳君. "The Moderating Effect of Self-Esteem and Public Self-Consciousness Between Personality Traits and Purchasing Intention of Perceived Brand Personality." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/98189115877888368160.
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碩士國立成功大學
企業管理學系碩博士班
100
Creating a unique impression in consumer’s mind is a key branding issue in today’s marketing world. One way to accomplish this is to match the brand’s personality with the consumer’s self. Connecting the brand and consumer’s actual self can make consumer feel touched with the brand. On the basis of study of 3 mass merchandiser level’s cosmetics brands (evaluated by 549 consumers), we show that the implications of personality traits for consumer’s purchase intention are complex and differ by consumer’s fitness of personality traits with brand personality. We also find self-esteem increases the positive impact of personality traits and purchase intention of corresponding brand personality and public self-consciousness decrease the positive impact of personality traits and purchase intention of corresponding brand personality. In the end, we discuss important managerial and academic implications of these findings.
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Lai, Yun-Chen, and 賴秐蓁. "The Influence Of Ideal And Actual Self-Congruence To Brand Attachment-With The Moderating Effects Of Self-Esteem, Public Self-Consciousness And Product Involvement." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/73018092757201947108.
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碩士國立臺北大學
企業管理學系
100
Brand identity and marketing communication strategy usually focused on product attribute and functional benefit of product in past few years. Because products have been improved toward perfection, differentiation strategies of companies for their competitive advantages have changed and enhanced from improving product quality and functions to providing products and related services and integrating with brand competitiveness. It has not much difference in core values of alcoholic beverages, and the marketing communication strategy of alcoholic beverages has been restricted by Tobaccos and Alcoholic Beverages Management Law and Communications Act in Taiwan. Therefore, the marketing communication strategy of alcoholic beverages almost use brand attachment and self-congruence into the operating strategy. Take whisky for example, this study is aim to understand that actual self-congruence and ideal self-congruence are the important antecedent factors of building brand attachment, and discusses the moderating effect of self-esteem, public self-consciousness, product involvement, consumer’s gender and age among self-congruence and brand attachment. Collecting data on survey participant using self-report questionnaire, our research found that both actual self-congruence and ideal self-congruence have positive effect on brand attachment. This study may support important reference for brand identity and marketing communication strategy of new generation.
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Chen, Li-Rong, and 陳立蓉. "The Moderating Effect of Public Self-Consciousness on the Relationship Between Brand Personality and Emotional Brand Attachment." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/35472010322359786798.
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碩士中國文化大學
國際貿易學系
100
The main purpose of this study is to examine the moderating effect of public self-consciousness on the relationship between brand personality and emotional brand attachment. Total 643 samples, consisting of the effective data, were collected by a survey from general consumer. Total 24 brands, and each brand was assigned to 35 consumers. The results indicated that brand personality positively affects emotional brand attachment. In addition, comparing to consumers with lower public self-consciousness, brand personality more positively affects emotional brand attach-ment for the consumers with higher public self-consciousness. This study discusses the implication for the theory and practices, and suggestions for the future study.
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Doss, Kathleen S. "The communicative value of a tattoo : the role of public self-consciousness on the visibility of a tattoo." Thesis, 2005. http://hdl.handle.net/10125/11967.
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Chen, Yung-leng, and 陳永崚. "THE INFLUENCE OF CONSUMERS' PUBLIC SELF-CONSCIOUSNESS ON RESPONSES TO WAITING IN LINE— WITH GEANT AS AN EXAMPLE." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/92166041778321405070.
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碩士大同大學
事業經營學系(所)
92
While the extent of urbanization in Taiwan is higher and higher, people's life condition has been transformed: Consequently, on weekends, the phenomenon of huge crowds of people in hypermarkets is usual. In other words, consumers have to wait in line for settling accounts. However, we know that waiting in line is time-consuming, so when the waiting time is prolonged, there must be negative effect on firms. But different consumers have different responses. This may be related to consumers’ psychology. As we know public self-consciousness refers to a characteristic concern with one's self as a social object of others’ attention and is associated with greater attention and responsiveness to standards or expectations by which one's behavior and personal attributes may be evaluated by others. Hence, the purpose of this research is to investigate how consumers’ public self-consciousness disposition may explain the variability in their responses to a waiting situation. In this research, these waiting responses include consumers’ attentional focus on time, consumers’ causal attribution for waiting, consumers’ evaluation of service quality, and consumer complaining behavior. The research subjects of this study were people who consume in Géant. This study employed Pearson correlation coefficient to examine whether consumers’ public self-consciousness disposition has significant relationship with the four waiting responses. Secondly, by using the simple regression method, the effects of consumers’ public self-consciousness disposition on the four waiting responses respectively were analyzed. And then multivariate analysis method was used to test mean-difference between high public self-conscious and low public self-conscious subjects. The research findings are (1) consumers’ public self-consciousness disposition is not related significantly to consumers’ attentional focus on time. (2) consumers’ public self-consciousness disposition has positive significant relationship with consumers’ causal attribution for waiting, consumers’ evaluation of service quality, and consumer complaining behavior in each scenario, and this study shows high public self-conscious consumers have greater effects on these three waiting responses.
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Lin, Pei-Hua, and 林珮驊. "The influences of WOM on Emotional Brand Attachment and Purchase Intention: Moderating by Product Involvement and Public Self-Consciousness." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/33626326464830349085.
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碩士銘傳大學
國際企業學系碩士在職專班
100
Word of mouth (WOM) is the channel of communication which zeros in on reducing perceived risk, and gaining the reputation of specific brand or product to the public through people to people. Therefore, WOM is viewed by customers as a non-business driven message which determinates their purposes to purchase merchandise if compared with other advertisements or propaganda. With view to WOM, there have been some ways to discuss consumption habit no matter what communication mean is, and which communication channel is. All together means they have a great effect upon purchasing behavior. In addition, scholars, such as Park, Macinns, Prester and Scheier, deal much with literatures related to Purchase Intention and Public Self-Consciousness which are deemed two variables to observe the affecting functions. The purpose of this research is to examine the influences for the communication means of WOM on emotional brand attachment and purchase intention, and further explain the comparison of product involvement and public self-consciousness involving of emotional brand attachment and purchase intention. Five main research objectives are: (1) To examine the positive effect of WOM on consumer’s emotional brand attachment and purchase intention. (2) To examine the positive effect of product involvement on consumer’s emotional brand attachment and purchase intention. (3) whether the public self consciousness have positive influences on consumer’s emotional brand attachment and purchase intention. (4) whether the influences of WOM on emotional brand attachment and purchase intention will be regulated by product involvement. (5) whether the influences of WOM on emotional brand attachment and purchase intention will be regulated by public self-consciousness. This study employs the experiment design approach to analyze the relationship between WOM, product involvement, public self consciousness, emotional brand attachment, and purchase intention. The respondents include students and office worker, and we distributed 610 questionnaires and got 590 samples are returned. The empirical results of this research are: (1) WOM has positive influences on consumer’s emotional brand attachment and purchase intention; there''re variety of results among different kinds of WOM, then, we have found that community WOM is the best way to raise up the emotional brand attachment, then, traditional WOM is the best way to raise up the purchase intention. (2) Product involvement has positive influences on consumer’s emotional brand attachment and purchase intention. The deeper involvement of the product would cause the higher of purchase intention and emotional brand attachment of consumers. (3) the public self-consciousness has positive influences on consumer’s emotional brand attachment and purchase intention. And the higher public self-consciousness would cause the higher of purchase intention and emotional brand attachment of customers. (4) With different degrees of product involvement, different kinds of WOM cause different influences in raising emotional brand attachment; Community WOM yields more positive influences on emotional brand attachment, but when product involvement is low, traditional WOM has more influences on emotional brand attachment. (5) Along with different degrees of public self-consciousness, different ways of WOM bring different effects for raising up emotional brand attachment and purchase intention. We have found that community WOM has stronger effect of public self-consciousness to promote emotional brand attachment, then, traditional WOM has stronger influence on public self-consciousness to promote purchase intention.
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Li, Hsin-Chieh, and 李欣潔. "The relationships among attachment toward parental attachment, public self-consciousness, and solitude experience among male and female young adult." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/13194533245936988254.
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碩士國立臺中教育大學
諮商與應用心理學系碩士班
102
The purpose of this present study was to examine the relationships among attachment toward parental attachment, public self-consciousness, and solitude experience among male and female young adult. Convenience sampling was used in the study. A sample of 412 youth adults was recruited through personal connection. There were consisted of 147 male and 265 female. The measurements adopted in this study included the Scale of Relationships Structures Questionnaire-Chinese, the Scale of Self-Consciousness Scale, and the Scale of Solitude Experience. The data were analyzed by applying descriptive statistics, one-way analysis of variance, Pearson product moment correlation analysis and structural equation modeling. The findings of this study were summarized as follow: 1. There existed significant gender differences on levels of public self-consciousness and positive experience of solitude experience. Specifically, female youth adults reported higher levels of public self-consciousness and positive experience of solitude than male participants did. 2. There were significant age differences on public self-consciousness and negative affective of solitude experience. Specifically, the 21-25 age group reported the highest levels of public self-consciousness than other age groups, and the 26-30 age group reported higher levels than the 36-45 age group. On the other hand, the 21-25 age group reported higher levels of negative affective of solitude experience than the 26-35 age group and the 41-45 age group. 3. There existed significant correlations between attachment anxiety and negative affective of solitude experience, as well as between public self-consciousness and negative affective of solitude experience. Moreover, the correlation coefficient between attachment anxiety and public self-consciousness were significant for male young adults but not for female participants. 4. Public self-consciousness significantly mediated the link between attachment and negative affective of solitude experience. Moreover, public self-consciousness non-significantly mediated the link between attachment and positive experience of solitude experience. According to above findings, comments and suggestions are offered to researchers and counselors.
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CHANG, JIN-YAO, and 張境堯. "The Relationships of the Attitude Toward Brand, Cause and Cause-Brand Alliance: The Moderating Role of Public Self-Consciousness Trait." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/hgve24.
Full textAbstract:
碩士中國文化大學
國際貿易學系
105
The purpose of this study is to examine the effects of the consumers’ attitude to-ward the brand and cause on cause-brand alliance respectively and the moderating ef-fect of consumers’ public self-consciousness trait. This study includes pretest and a main study. We used the college students of a university in northern Taiwan as samples. The purpose of the pretest is to select the cause-brand alliance product used in the main study as well as three brands and four cause institutes to form cause-brand alliances. The main study was used to examined the hypothesis., 6 brands and 3 causes were combined respectively to construct 9 fictitious scenarios. Each scenario was presented to a group of 40 respondents respectively in order to gather data. The data were provided by 328 students. The result indicates that (1) attitude toward brand and cause have positive ef-fect on cause-brand alliance; (2) for those consumers with high public self-conscious, attitude toward brand and cause have higher positive influences on cause-brand alliance product than those with lower public self-conscious. This study discusses the application of theories in practice and provide suggestions to further studies.
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Stasko, Carly. "A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing." Thesis, 2009. http://hdl.handle.net/1807/18109.
Full textAbstract:
This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a culture jammer, educator and cancer survivor to illustrate my original vision of a ‘holistic media literacy pedagogy’. This research reflects on the emergence and impact of holistic media literacy in my personal and professional life and also draws from relevant interdisciplinary literature to challenge and synthesize current insights and theories of media literacy, holistic education and culture jamming.