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Relevant bibliographies by topics / Publication marketing

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Academic literature on the topic 'Publication marketing'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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Journal articles on the topic "Publication marketing"

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Telg, Ricky, Tracy Irani, and James Varvorines. "Extension Marketing: Building a Successful Local Extension Marketing Campaign." EDIS 2017 (December 6, 2017): 2. http://dx.doi.org/10.32473/edis-wc077-2017.

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This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local Cooperative Extension program. The Extension Marketing series includes publications on campaign planning and audience analysis development, integrated marketing, creative, social media and news media strategies, and budgets and evaluation. This 2-page fact sheet is a minor revision written by Ricky Telg, Tracy Irani, and James Varvorines, and published by the Department of Agricultural Education and Communication,

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Shannon, J. Richard. "Sports marketing: an examination of academic marketing publication." Journal of Services Marketing 13, no. 6 (1999): 517–35. http://dx.doi.org/10.1108/08876049910298775.

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Gupta, Dinesh K., B. M. Gupta, and Ritu Gupta. "Global library marketing research." Library Management 40, no. 3/4 (2019): 251–61. http://dx.doi.org/10.1108/lm-05-2018-0039.

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Purpose The purpose of this paper is to quantitatively and qualitatively analyze library marketing research output using select bibliometric indicators with the aim of identifying top-performing countries, subject subthemes, organizations, authors and journals in the area. Design/methodology/approach The present study has examined 520 publications in library marketing, as indexed in Scopus database during 2006–2017. The study has statistically assessed processed publications and citations data into tables in order to ascertain research growth rate trends, global publication output and share, c

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Heischmidt, Kenneth A., and Peter Gordon. "Rating of Marketing Publications: Impact of Accreditation and Publication History." Journal of Education for Business 68, no. 3 (1993): 152–58. http://dx.doi.org/10.1080/08832323.1993.10117605.

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Stewart, David W. "Creativity and publication in marketing." AMS Review 10, no. 1-2 (2020): 65–72. http://dx.doi.org/10.1007/s13162-020-00170-z.

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Ono, Akinori. "Renaming the Journal and Bilingual Publication." Quarterly Journal of Marketing 44, no. 1 (2024): 3. http://dx.doi.org/10.7222/marketing.2024.030.

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Dorokhova, Liudmyla, Oleksandr Dorokhov, and Andres Kuusik. "Fuzzy Methods in Marketing Research: Brief Literature Review." Studies in Business and Economics 19, no. 3 (2024): 67–86. https://doi.org/10.2478/sbe-2024-0044.

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Abstract Background: Literature studying is a critical step in research. It allows identified gaps, unresolved issues, research directions, methods, and models for use. Accordingly, publication review is an ongoing task. A lot of poorly defined data makes it difficult to use precise methods, and require new approaches for their processing. One of them is fuzzy modeling. Today it is used little in marketing, therefore there is a need to analyze examples and outline possible it’s applications in marketing. Objectives: The object of the review was to study publications describing fuzzy methods fo

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Barría, Francisco Campines, Johanna Maricela Bósquez Gurumendi, Alejandra María Carpio Herrera, and Miriam Elizabeth Erazo Rodríguez. "Development of Engineering Solutions for Marketing and Communication: Adaptive Strategies in Consumer Evolution." International Journal of Religion 5, no. 11 (2024): 2700–2709. http://dx.doi.org/10.61707/eknsvk95.

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A documentary review was carried out on the production and publication of research papers related to the study of the Marketing, Communication and Engineering variables.The purpose of the bibliometric analysis proposed in this document was to know the main characteristics of the volume of publications registered in the Scopus database during the period 2018-2023, achieving the identification of 218 publications. The information provided by this platform was organized through graphs and figures categorizing the information by Year of Publication, Country of Origin, Area of Knowledge and Type of

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Rodríguez, Miriam Elizabeth Erazo, Alejandra María Carpio Herrera, Gabriela de la Cruz-Fernández, and Francisco Campines Barría. "Connecting and Persuading in Times of Change: Marketing Strategies to Drive Organizational Development." International Journal of Religion 5, no. 11 (2024): 76–84. http://dx.doi.org/10.61707/d85gkg09.

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A documentary review was carried out on the production and publication of research papers related to the study of the variables Marketing, Organizational Development and Times of Change. The purpose of the bibliometric analysis proposed in this document was to know the main characteristics of the volume of publications registered in the Scopus database during the period 2018-2023, achieving the identification of 38 publications. The information provided by this platform was organized through graphs and figures, categorizing the information by Year of Publication, Country of Origin, Area of Kno

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Rahardja, Untung, Ninda Lutfiani, and Sindy Amelia. "Creative Content Marketing In Scientific Publication Management In Industrial Era 4.0." Aptisi Transactions on Management (ATM) 3, no. 2 (2019): 168–78. http://dx.doi.org/10.33050/atm.v3i2.991.

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Industry 4.0 is a development trend of intelligent industries where all use of sophisticated equipment and are influenced by technological factors that are developing at this time. The emergence of industry 4.0 affects all aspects of the field including the field of marketing. Marketing is a marketing technique or introducing a product to the public to attract a lot of people. The role of Creative Content is needed in the publication of scientific papers in Industry 4.0. Creative Content can facilitate writers to publish scientific work. Social media is a medium for media creative content in s

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Dissertations / Theses on the topic "Publication marketing"

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Indorato, Carmen. "A marketing plan for a publication for the arts in Rochester /." Online version of thesis, 1989. http://ritdml.rit.edu/handle/1850/11303.

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Hellal-Guendouzi, Raficka. "Expériences d'expatriation, (multi)acculturation et comportements de consommation : cas de l'acculturation alimentaire des expatriés professionnels et de leurs familles." Thesis, Strasbourg, 2020. https://publication-theses.unistra.fr/restreint/theses_doctorat/2020/Hellal-Guendouzi_Raficka_2020_ED221.pdf.

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Cette thèse s’intéresse au processus d’acculturation alimentaire des expatriés professionnels et de leurs familles temporairement installés en France. Nous analysons plus spécifiquement les influences culturelles de natures diverses qui entrent en jeu dans le processus d’acculturation alimentaire des consommateurs expatriés et les comportements alimentaires qui en découlent. Nous avons retenu une approche qualitative avec la méthode des récits de vie. 25 entretiens ont été menés auprès de 16 foyers d’expatriés américains, britanniques et allemands. Nous avons identifié quatre principaux modes

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Moyo, Chelesani. "A critical history of the rise and fall of the first ever independently owned Matabeleland publication in Zimbabwe : the case of The Southern Star." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013273.

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This research is premised on the understanding that alternative forms of media emerge to deal with specific ideological projects and, as such, must be seen as satisfying a specific need at a specific point in time. Using the case of a weekly newspaper, The Southern Star which was in circulation from January 2012 to June 2012, this study sought to understand the factors that led to the establishment of the newspaper, what it sought to achieve, how it went about putting that into practice, its message in relation to debates emanating from the ‘Matabeleland Question’ and also the factors that led

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Jobber, David. "A collection of publications in information provision and marketing management." Thesis, University of Bradford, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.376349.

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Fogel, Betty Cruikshank. "An Analysis of Methods of Promoting Country Music Records in the Atlanta, Georgia Area." Thesis, North Texas State University, 1986. https://digital.library.unt.edu/ark:/67531/metadc500568/.

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This study examined promoting recorded country music from Atlanta, Georgia, and explored why Atlanta is important in this field. It was learned, through interviews, that promoters wanted radio airplay and top trade publication chart ratings. Radio station program directors decided upon playlists from reading trade publications, efforts by record promoters, listener requests and focus groups, and from reported sales. Stores used album and poster displays, charts, and played music for promotion. The business is one of personalities and experience, as much as product promoted. Large conglomerates

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Benkahla, Shawn M. "A study of the history and use of integrated marketing communications within publications from 1991-2005." Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4577.

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Thesis (M.S.)--West Virginia University, 2006.<br>Title from document title page. Document formatted into pages; contains iii, 39 p. : ill. Includes abstract. Includes bibliographical references (p. 35-39).

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Литвиненко, О. О. "Аналіз ринку друкованих засобів масової інформації міста Суми". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/32648.

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У наш час друковані ЗМІ є чи не головним комунікатором між меш-канцями міста та новинами, що проходять на місцевому рівні, в країні та світі. Реклама в друкованих виданнях є дуже поширеним явищем. Завдяки детальному вивченню інформації журналісти можуть привернути увагу читача саме до свого видання. За останній роки, можна прослідкувати збільшення якісного та професійного рівня спільної роботи журналістів та маркетологів. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/32648

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Li, Wang-Ching, and 李婉清. "Marketing Strategy Research：Direct Selling Industry of Children Publication." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/73078609569381232327.

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碩士<br>國立臺北教育大學<br>文化創意產業經營學系<br>103<br>Among the marketing channels of the children’s publishing industry in Taiwan, there have been 70% of the publications being marketed through the direct selling channel, which is an enormously high output value. The operators of the directing selling channel have been independently on their own, keeping a low profile and conservative attitude, making no comment regarding the outside world. Researchers generally find it difficult to obtain relevant literatures. Since 1974, how has this channel contributed to the knowledge and industry economies? Faced with

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Chang, Peng-Lan, and 張芃嵐. "Production and Marketing of Fan-based Publication-A Case Study of Female Writers." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/87893643880813418061.

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碩士<br>臺北市立教育大學<br>歷史與地理學系社會科教學碩士學位班<br>100<br>Fan-based creations (Parody) was originated from Japan, which introduced to Taiwan with the concept of Doujin and have become predominant in self-production. Fan-based creations include drawing, writing, music, games and so on. Because fan-based creations are created in the base of the original works, it’s certainly exclusive to those who are not interested in it. Fan-based creations have great concern of copyright infringement, therefore creators are opt to publish their works by themselves instead of going to the press. However, self-publica

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Chen, Hsiang-wei, and 陳香微. "ANALYSIS OF APPLYING MARKETING METHOD ON GOVERNMENTAL PUBLICATION--CASE STUDY IN SOCIAL EDUCATION INSTITUTION." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/94346010232586482692.

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碩士<br>南華大學<br>出版事業管理研究所<br>93<br>The main goal of publications of social education institutions subordinating to the Ministry of Education, a non-profit governmental institution, is to promote life-long learning to the public, to react to the outcome of a government policy, and to provide daily information or academic researches to the masses. In the past concept, governmental publication is circulated without extra value of making profits. Therefore, very few people pay attention to marketing. However, according to social changes, it is a tendency that the concept of marketing is brought into

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Books on the topic "Publication marketing"

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Mahonin, Valerie. Market your songs: A how to publication for contemporary songwriters & performers. Songsmith Publications, 1986.

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Benamati, Dennis C. Publication opportunities for law librarians: An author's guide. F.B. Rothman, 1996.

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Canada, Team, ed. Step-by-step guide to exporting: A Team Canada Inc publication. 3rd ed. Team Canada, 2005.

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Wolff, Jurgen. Your writing coach: From concept to character, from pitch to publication ; everything you need to know about writing novels, non-fiction, new media, scripts, and short stories. Nicholas Brealey Pub., 2007.

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Bowling, Anne. 2002 novel & short story writer's market: Make your publication dreams come true! Writer's Digest Books, 2001.

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Ross, Bernie. Pathways to publication: Ways for writers to reach readers. Author Pub. Ltd., 2001.

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Canadian Authors Association. Special Projects Committee., ed. The Canadian writer's guide: A publication of the Special Projects Committee, Canadian Authors Association. 9th ed. Fitzhenry & Whiteside, 1985.

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Alden, Chevy. How to get published-guaranteed: A self-help manual for assuring the publication of your books. Tri-Pacer Press, 1994.

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Markow, Jack. The art of cartooning: A combined publication of Drawing and selling cartoons and Drawing comic strips. Perigee Books, 1990.

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Swinson, Gary Eugene. Five steps to genealogy publishing: A guide to researching, preparing, publishing, and marketing your genealogical publication. G.E. Swinson, 1993.

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Book chapters on the topic "Publication marketing"

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Kealy-Morris, Elizabeth. "The Allure of the Luxury Fashion Brand Publication: Consuming the Fashion Product as Media." In Fashion Marketing. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-82571-2_4.

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Hopper, JoAnne S., Thomas J. Lipscomb, and Michael Cudd. "Perceptions of Marketing Faculty Publication Outlets: Preliminary Findings." In Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13162-7_112.

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Avelar, Sónia, Flávio Tiago, João Pedro Couto, and Teresa Borges-Tiago. "Human Resources Literature After Covid-19: A Human Versus AI Analysis." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_31.

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AbstractIn the post-Covid-19 era, identifying emerging trends in human resources management has become crucial for organizations seeking to adapt and thrive in the ever-changing landscape. Recognizing these trends enhances employee engagement, talent acquisition, and overall organizational effectiveness. One approach to unveil these trends is bibliometric analysis, which helps researchers identify influential topics and themes within the field by analyzing publication patterns, citation networks, and keyword co-occurrence. By evaluating bibliometric indicators such as citation counts and h-ind

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Cobos, María-Teresa Otero. "Crypto-Asset White Papers and Marketing Communications Post the MiCA Regulation." In Law, Governance and Technology Series. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-74889-9_12.

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AbstractThis paper comprehensively analyses the regulatory framework applicable to disclosure and transparency tools used in promoting crypto assets, particularly in the context of the MiCA Regulation. The paper focuses on the information a crypto-asset white paper should contain and all relevant details about marketing communications, such as advertising messages and marketing material. In commercial communications, the work delves into Directive (EU) 2019/1024 and Regulation (EU) No. 596/2014 to examine the rules and guidelines related to the content of crypto-asset advertising posted by pro

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Paschinger, Elena. "Creative tourism marketing and social media management." In Creative tourism: activating cultural resources and engaging creative travellers. CABI, 2021. http://dx.doi.org/10.1079/9781789243536.0020.

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Abstract Creative tourism, due to its interactive nature and lively cultural exchange between locals and travellers, particularly lends itself to the opportunities presented by social media marketing. This is especially true when it comes to blogs, video posts, or (live) story updates on social media. Care should be given to always have a professional strategy in content marketing: choosing one social media platform over another has to be in line with your company's strategic communication goals and may be aided by other competent partners, such as professional digital content creators. Furthe

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Stevenson, Thomas H. "The Portrayal of Blacks in Business Publication Advertising: A Late 90’s Extension." In Proceedings of the 1998 Multicultural Marketing Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_98.

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Gkarane, Sofia, and Chris Vassiliadis. "Breaking the Seasonality Barrier in Tourism. A Literature Review of Policies and Strategies." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_24.

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AbstractTourism seasonality is a widely recognized and significant concern in academic literature as it affects the majority of tourism destinations. This phenomenon, which is one of the most notable characteristics of tourism, is recognized as a problematic issue which leads to negative economic and socio-cultural impacts during non-peak seasons, as well as environmental consequences during peak seasons. While it is acknowledged that tourism seasonality cannot be completely eliminated, the academic literature offers various policies and strategies to address and mitigate its effects. This pap

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Briciu, Arabela, Victor-Alexandru Briciu, Claudiu Vasile Cogean, and Ana-Maria Gulpe. "Online Marketing Strategies Used in the Promotion of Dietary Supplements in Romania." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_45.

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AbstractThe sale of dietary supplements in Romania has become increasingly important, competition is high and the online environment is an important channel for communication, promotion and sales. With the growth of online sales of dietary supplements, the increase in the number of users on social media platforms and mobile applications, there has been a significant increase in the number of companies that have chosen to promote their products online. Apart from that, there are other reasons for intensive online promotion: low cost, control and sorting of the target audience, analysis of the r

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Zejjari, Ibtissam, and Issam Benhayoun. "Bibliometric Analysis of Artificial Intelligence in Marketing: Revealing Publication Trends Using Bibliometrix R-Tool." In Contributions to Management Science. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-67531-7_59.

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Diamantopoulos, Adamantios, Wolfgang Fritz, and Lutz Hildebrandt. "List of Publications." In Quantitative Marketing and Marketing Management. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_30.

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Conference papers on the topic "Publication marketing"

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Uhodnikova, Olena, Roman Oleksenko, Mariia Pokolodna, Oksana Yurynets, and Kostiantyn Viatkin. "MECHANISMS OF PUBLIC MARKETING IN THE SYSTEM OF POST-WAR SOCIO-ECONOMIC RECOVERY OF TERRITORIAL COMMUNITIES." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.71.

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After war conflicts or crisis situations, the recovery of territorial communities becomes the most important task for ensuring stability and development. However, effective recovery requires not only material but also informational and communication efforts aimed at forming a positive image and attracting investment. Ukraine has suffered significant damage as a result of the full-scale military aggression, so there is a great need for the implementation of public administration mechanisms to attract investment for the reconstruction of territories. Problem statement: the problem is that the la

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Kitazawa, Takuya. "Zero-Coding UMAP in Marketing." In Adjunct Publication of the 27th Conference. ACM Press, 2019. http://dx.doi.org/10.1145/3314183.3324970.

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Purnomo, Agung, Robertus Tang Herman, and Nur Asitah. "Green Marketing Publication: Bibliometric Perspective Mapping." In 11th Annual International Conference on Industrial Engineering and Operations Management. IEOM Society International, 2021. http://dx.doi.org/10.46254/an11.20210336.

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"Social Media Marketing; a Juxtaposition of Various Effects on Businesses in Zambia." In Dignified Researchers Publication. Dignified Researchers Publication, 2016. http://dx.doi.org/10.15242/dirpub.dirh1016209.

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"Marketing Higher Institutions of Learning in Nigeria: A Determinant of “Quality” Graduates." In Dignified Researchers Publication. Dignified Researchers Publication, 2016. http://dx.doi.org/10.15242/dirpub.dirh1016216.

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Yilmaz, Emrah Sıtkı, and Hanifi Murat Mutlu. "A Bibliometric Analysis of Digital Marketing Studies." In 6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eman.2022.135.

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Studies on digital marketing have a wide place in both national and international literature. The rapid growth in e-commerce transactions brought about by the COVID-19 pandemic, as well as the digitalization applications brought about by the distance economy, reveal new digital-focused research areas for researchers. By conducting a bibliometric analysis of research articles with the keyword “digital marketing” in their abstracts in online “Web of Science” databases, the aim of this study is to provide conceptual and methodological contributions as well as literature support for new resear

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Gregurec, Iva, Ana Kutnjak, and Magdalena Kuštelega. "The Role of Social Media in the Implementation of Sustainable Marketing: Consumer Behavior, Brand Engagement, and Green Consumption." In 9th FEB International Scientific Conference. University of Maribor Press, 2025. https://doi.org/10.18690/um.epf.5.2025.56.

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Many companies integrate sustainable business practices into their marketing strategies, enhancing supply chain management, product development, and decision-making. The growing use of social media has facilitated green advertising, enabling knowledge exchange and awareness. This study examines the impact of social media on sustainable marketing, focusing on consumer behavior, brand engagement, and green consumption. It aims to determine how digital technologies, social media actors, and interactions support sustainable marketing within companies. A literature review of Scopus and Web of Scien

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"Marketing System for Rumah Coklat Trenggalek Based on Website, Online Store, and Game as I.T. Ecosystem." In International Seminar of Research Month Science and Technology in Publication, Implementation and Commercialization. Galaxy Science, 2018. http://dx.doi.org/10.11594/nstp.2018.0139.

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Podolskaya, T., E. Dmitrieva, O. Angelova та V. Kravchenko. "СОВРЕМЕННЫЕ ТЕХНОЛОГИИ В РАЗВИТИИ ПРИГРАНИЧНЫХ ТЕРРИТОРИЙ". У Perspektivy social`no-ekonomicheskogo razvitiia prigranichnyh regionov 2019. Институт экономики - обособленное подразделение Федерального исследовательского центра "Карельский научный центр Российской академии наук", 2019. http://dx.doi.org/10.36867/br.2019.60.70.042.

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В данной публикации рассмотрена роль человеческих ресурсов в развитии приграничных территорий с помощью современных цифровых и маркетинговых технологий. Представлен опыт привлечения молодежной аудитории в развитие территории. Особое внимание уделено формированию туристического потока в регионы. this publication discusses the role of human resources in the development of border areas using modern digital and marketing technologies. The experience of attracting a youth audience in the development of the territory is presented. Particular attention is paid to the formation of tourist flow to the

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Ogunyemi, Oluwole I. (PhD). "Effect of Poultry Farmers’ Socioeconomic Features on Selected Production Limiting Factors in Southwest Nigeria." In Advances in Multidisciplinary and Scientific Research Journal Publication. Society for Multidisciplinary and Advanced Research Techniques - Creative Research Publishers, 2022. http://dx.doi.org/10.22624/aims/isteams/lasustech2022v30p6.

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Poultry farmers are faced with many problems that reduce their capacity utilisation. The challenges have made a lot of poultry entrepreneurs to leave the business compellingly. Many interventions have been applied to solve production problems of the poultry farmers but they have not given the desired results. Also, literatures on poultry production in Nigeria are many and growing focusing mainly on production, economic and marketing research questions. Few have linked the socio-economic factors of poultry farmers with production management and challenges. The research, therefore, analysed the

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Reports on the topic "Publication marketing"

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Mitra, Arup, ed. ISSUES AND CHALLENGES ON THE PRODUCTIVITY PERFORMANCE OF THE INFORMAL SECTOR IN SELECTED APO MEMBERS. Asian Productivity Organization, 2023. http://dx.doi.org/10.61145/ekcf4946.

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The publication delves into informal sector challenges in 10 APO member economies (Bangladesh, Cambodia, Fiji, India, Mongolia, Pakistan, the Philippines, Thailand, Turkiye, Vietnam). Limited access to capital, technology, and marketing hinders growth despite the sector's significant workforce. Identifying constraints is crucial for productivity enhancement initiatives. COVID-19 underscores the need for sector revival assistance. Embracing product and process innovation for productivity growth is recommended. Linkages between formal and informal sectors and skilling initiatives for occupationa

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b

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Langlais, Pierre-Carl. Economics of open science. Comité pour la science ouverte, 2023. https://doi.org/10.52949/63.

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Open science has significantly reduced the costs of scholarly publication. A 2021 study estimates the expenses of a commercial open access publisher at 55% of the price of a standard subscription article: this proportion is significantly lower for non-commercial open access publication which can be as low as 10% of the price. Numerous activities associated with publishing like commercial service, pricing or marketing are no longer necessary. The development of shared services and free software have also helped to curtailed technical costs. Open science involves a plurality of economic models t

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Langlais, Pierre-Carl. Economie de la science ouverte. Comité pour la science ouverte, 2024. https://doi.org/10.52949/64.

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La science ouverte a considérablement réduit les coûts de la publication scientifique. D’après une étude de 2021, les frais de l’édition commerciale en libre accès représentent 55 % du prix de chaque article scientifique accessible par abonnement standard : cette proportion est nettement plus faible pour la version non commerciale, avec un maximum de 10 % du prix. Beaucoup d’activités liées à l’édition, comme les ventes, la tarification ou le marketing, ne sont plus nécessaires. Le développement des services partagés et des logiciels libres a également contribué à réduire les frais techniques.

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Oleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/4404.

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The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augme

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Serafica, Ramonette, and Queen Cel Oren. A Snapshot of Innovation in the Philippine Services Sector. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.14.

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The Philippine Development Plan 2023–2028 recognizes innovation as one of the drivers of growth in the services sector, creating a strategic framework to reinvigorate the sector and strengthen creativity and innovation. To help formulate the appropriate strategies and policies, this paper examines the evidence on innovation in service industries using the 2021 Survey of Innovation Activities of Establishments, which provided broader sector coverage. The survey was conducted during the pandemic when firms had to pivot to new modes of service delivery to survive. It gives a more nuanced profile

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