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Books on the topic 'Publicitate'

Author: Grafiati
Published: 26 July 2024
Last updated: 31 July 2025

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1

Ojog-Brașoveanu, Rodica. Crimă prin mica publicitate: Roman. Casa Editorială Odeon, 1991.

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2

Popescu, Cristian Florin. Dicționar explicativ de jurnalism, relații publice și publicitate. Tritonic, 2002.

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3

Villemus, Philippe. Cre ations commerciales et publicitaires: Mode d'emploi : [logo, slogan, promo, catalogue, emballage, affiche]. Ed. d'Organisation, 2004.

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4

Jim, Thompson. L'indice publicitaire. Mille et Une Nuits, 1994.

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5

Déry, René. L'idéation publicitaire. Éditions Transcontinental, 1997.

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6

López, Joan Sabaté i. La publicitat en català. Pòrtic, 1999.

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7

Dayan, Armand. La publicite. 6th ed. Presses universitaires de France, 1993.

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8

Mattelart, Armand. L' internationale publicitaire. La Découverte, 1989.

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9

Torrent, Anna M. La llengua de la publicitat. Publicacions de l'Abadia de Montserrat, 1999.

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10

Esparcieux-Morawe, Elisabeth. L'émotion montrée dans la publicite: Efficacité et fonctionnement. Une étude exploratoire du traitement de l'émotion contenue dans l'image publicitaire. A.N.R.T, Université Pierre Mendes France (Grenoble II), 2001.

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11

Morin, Jorj. Jorj Morin, l'œuvre publicitaire. Herscher, 2010.

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12

Plat-Pellegrini, Véronique. Sponsoring: Le parrainage publicitaire. 2nd ed. J. Delmas, 1987.

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13

Morin, Jorj. Jorj Morin, l'œuvre publicitaire. Herscher, 2010.

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14

Weill, Alain. Affiches et art publicitaire. Editions Mayer, 1987.

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15

Wlassikoff, Michel. La Plaque Emaille Publicitaire. Editions Alternatives, 1985.

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16

Boar, Ana. Uzucapiunea: Prescripția, posesia și publicitatea drepturilor. Lumina Lex, 1999.

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17

Sanosa, Oriol Oliva. Barcelona: Publicitat i ephemera, 1850-1950. Ajuntament de Barcelona, 2015.

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18

Ramió, Joaquim Romaguera i. Tísner, lʼescenògraf: Teatre, cinema, televisió, publicitat. Editorial Pòrtic, 1995.

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19

Muse e de la mode et du costume (Paris, France), ed. Gruau: Mode et publicite . Paris-Muse es, 1989.

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20

ʹaise, Documentation Franc, ed. Publicite et socie te . Documentation Franc ʹaise, 1987.

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21

Robert, Daniel. Lettres à un jeune publicitaire. Editions Balland, 1995.

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22

Foarţă, Şerban. Prolegomene la o Retorică publicitară. Tipografia Universităţii de Vest, 1998.

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23

Nathaniels, Scarlett. La communication publicitaire: Une nécessité!. Chambre de commerce et d'industrie du Togo, 2001.

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24

Bigot, Christophe. Droit de la création publicitaire. L.G.D.J., 1997.

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25

Jouve, Michèle. Communication publicitaire: Théories et pratiques. 2nd ed. Bréal, 1994.

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26

Morabit, Samira Nyami. Etude sémantique du slogan publicitaire. A.N.R.T. Université de Lille III, 1998.

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27

Bernard, Legros, ed. L'école et la peste publicitaire. Aden, 2007.

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28

Sagarra, Josep Maria de. Crítiques de teatre "La Publicitat," 1922-1927. Publicacions de l'Institut del Teatre de la Diputació de Barcelona, 1987.

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29

R, José María Raventós. 100 anys de publicitat catalana: 1899-1999. Mediterránea Books, 1999.

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30

Baciu, Eugenia. Limbajul publicitar în domeniul politic. Editura Universitară, 2012.

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31

Guy, Pineau, Levasseur Lionel, and Institut National de la Communication Audiovisuelle., eds. Te le vision et publicite. Institut National de la Communication Audiovisuelle, 1986.

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32

Grandjean, Michel. Les chiffres clés du marché publicitaire. Dalloz, 1985.

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33

Université de Paris IV: Paris-Sorbonne, ed. Langage publicitaire et traduction (français/arabe). A.N.R.T. Université de Lille III, 1998.

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34

Jacques, Lendrevie, Grandjean Michel, Brochand Bernard, EURO RSCG MEDIA, Euromedia, and Médiapolis, eds. Les Chiffres clés du marché publicitaire. Dalloz, 1993.

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35

Grandjean, Michel. Les chiffres clés du marché publicitaire. Dalloz, 1988.

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36

Lelieur, Anne-Claude. Jean Jacquelin, affichiste et dessinateur publicitaire. Agence culturelle de Paris, 1993.

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37

Pint, Vinciane. La domination fminine: Une mystification publicitaire. Labor, 2003.

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38

Pinte, Vinciane. La domination féminine: Une mystification publicitaire. Labor, 2003.

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39

Issa, Rana Barakat. Femme-pub: Médiascopie de l'image publicitaire. Harmattan, 2013.

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40

Isabelle, Compiegne, ed. Langage & publicité: Lexique de communication publicitaire. Bréal, 1992.

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41

Pierre, Gregory, and Lehu Jean-Marc, eds. Marketing publicite avec glossaire francais-anglais. Dalloz, 1994.

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42

Murdock, Graham. La communication de masse et l'industrie publicitaire. UNESCO, 1985.

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43

Variot, Jean-François. La marque post publicitaire: Internet, acte II. Village mondial, 2001.

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44

Tarrit, Jean-Marc. La médiatique: Le traitement publicitaire des médias. Chotard et Associés Éditeurs, 1987.

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45

III, Université de Bordeaux, ed. Le message publicitaire dans Punch (1980-1983). A.N.R.T. Université de Lille III, 1987.

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46

Brune, François. Le bonheur conforme: Essai sur la normalisation publicitaire. Gallimard, 1985.

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47

Lehnisch, Jean-Pierre. Annonce publicitaire et coupon-réponse: Un couplé gagnant. Les Editions d'Organisation, 1989.

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48

Villemus, Philippe. Comment juger la création publicitaire?: Stratégie et méthode. Editions d'Organisation, 1996.

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49

Lemonnier, Pierre. Quand la publicite est aussi un roman. Hachette, 1985.

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50

Maria Josep Baró i Ballbé. La publicitat il.lícita i la defensa dels consumidors: Una visió jurídico-civil de la protecció de consumidors i usuaris enfront de la publicitat il.lícita. Generalitat de Catalunya, Centre d'Investigació de la Comunicació, 1992.

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