Relevant bibliographies by topics / Publicité informative/persuasive

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  2. Dissertations / Theses
  3. Books

Academic literature on the topic 'Publicité informative/persuasive'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

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Journal articles on the topic "Publicité informative/persuasive"

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Lanotte, Hervé, and David Rossi. "Information versus persuasion : la controverse autour de l’impact de la publicité sur les préférences des consommateurs." L'Actualité économique 90, no. 1 (2014): 47–75. http://dx.doi.org/10.7202/1026724ar.

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La publicité reste un sujet majeur de discussion en économie, notamment du fait de son influence sur le comportement du consommateur et de son incidence sur la fonction de demande. Alors qu’une partie des économistes envisage la publicité sous un angle informatif, d’autres insistent davantage sur sa dimension persuasive. Cette opposition originelle fonde l’approche économique de la publicité sur un clivage dialectique fécond mais elle induit un biais normatif en matière de régulation. Cette dialectisation originelle du débat théorique illustre la difficulté des économistes à comprendre : 1) la
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Laborda Gil, Xavier. "Imaginario social e ideología en discursos patronales de Sax (1890-2010) y Rubí (1890-2003) bajo la perspectiva retórico-pragmática." Revista de Investigación Lingüística 21 (March 11, 2019): 53–75. http://dx.doi.org/10.6018/ril.21.366871.

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El artículo trata de la retórica de las salutaciones de las fiestas patronales en las localidades de Sax (Alicante, 1890–2010) y Rubí (Barcelona, 1890–2003). Estos corpus textuales proceden de los programa de las fiestas patronales. Los discursos reflejan vinculaciones institucionales, circunstancias históricas e influencias del periodismo y la publicidad. El estudio de las salutaciones, del subgénero epidíctico, muestra elementos de influencia ideológica y de creación del imaginario social. En los corpus de Sax y Rubí se aprecian las etapas informativa (1890–1930), ideológica (1931–1978) y pu
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Sochacka, Stanisława. "Przestrzeń miejska międzywojennego Opola z perspektywy nazw własnych." Onomastica Slavogermanica 31 (April 10, 2020): 101–25. http://dx.doi.org/10.19195/0474-1471.31.7.

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The main aim of the present study is to explore the names of urban sites and interpret them in a historical context. The author tries to examine as many names from the inter-war period as possible, paying particular attention to Polish names. An analysis of Polish and German names has made it possible demonstrate both the structural and the semantic-pragmatic similarity of their types. There are plenty of descriptive types, alongside association-informative names with elements of persuasion and publicity, as well as associations with political, historical, literary or religious content. The an
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Ponder, Stephen. "Popular Propaganda: The Food Administration in World War I." Journalism & Mass Communication Quarterly 72, no. 3 (1995): 539–50. http://dx.doi.org/10.1177/107769909507200305.

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The U.S. Food Administration, whose nationwide campaigns for food conservation between 1917 and 1919 at times rivaled the intrusiveness of the better-known Committee on Public Information, was regarded as a worthy, even inspirational use of government propaganda in a noble cause by its volunteers, who included journalists, reformers, and suffragists, as well as publicists and advertising experts. This study suggests a more complex legacy of wartime persuasion from this period than the traditional framework of government manipulation and journalistic resistance.
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Leuenberger, Christine. "The Rhetoric of Maps: International Law as a Discursive Tool in Visual Arguments." Law & Ethics of Human Rights 7, no. 1 (2013): 73–107. http://dx.doi.org/10.1515/lehr-2013-0002.

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Abstract This article was presented at the workshop on “Borders and Human Rights,” College of Law & Business, Ramat Gan, Israel.Notions of human rights as enshrined in international law have become the “idea of our time”; a “dominant moral narrative by which world politics” is organized; and a powerful “discourse of public persuasion.”Tony Evans, International Human Rights Law as Power/Knowledge, 27 (3) HUM. RTS. Q. 1046 (2005); Meg McLagan, Human Rights, Testimony, and Transnational Publicity, 2 (1) SCHOLAR & FEMINIST ONLINE 1 (2003), available at http://www.barnard.edu/ps/printmmc.ht
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Peng, Lihong, Yi Guo, and Dehua Hu. "Information Framing Effect on Public’s Intention to Receive the COVID-19 Vaccination in China." Vaccines 9, no. 9 (2021): 995. http://dx.doi.org/10.3390/vaccines9090995.

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The aims of the study were (1) to explore information framing effect on the public’s intention to receive the COVID-19 vaccination and (2) to understand the key factors influencing the intention of COVID-19 vaccinations in China. An online questionnaire survey was conducted to explore the influence of demographic characteristics, individual awareness, social relationship, risk disclosure, perceived vaccine efficacy, and protection duration under the assumptions of information framing. The results showed that (1) the persuasion effect under loss frame was higher than that under gain frame (B =
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Samadowa, Aleksandra. "FUNCTIONING OF POLISH AND UKRAINIAN PHRASEOLOGY WITH A COMPONENT NAMING FOOD IN PUBLICIST TEXTS (CONTRASTIVE APPROACH)." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ «Fìlologìâ» 1, no. 9(77) (2020): 298–302. http://dx.doi.org/10.25264/2519-2558-2020-9(77)-298-302.

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The article presents the function of Polish and Ukrainian phraseology, containing a component that names food in journalistic texts (in a contrastive approach). The analysis includes lexemes, which appears in the text of both languages, e.g. chleb/хліб, sól/сіль, mleko/молоко, as well as those appearing only in the text of one of them, e.g. kluski, drożdże in Polish, or сало, гречка in Ukrainian. Phrases, thanks to their imagery and depth of meaning go beyond the sum of the words they create and are a fashionable stylistic measure for the creators of informational text. Their simple form allow
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Wannyn, William. "Le marketing du Neuromarketing : Enjeux académiques d’un domaine de recherche controversé." Social Science Information 56, no. 4 (2017): 619–39. http://dx.doi.org/10.1177/0539018417729576.

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Since the 1990s, a growing number of social science researchers collaborate in the creation of areas of research such as neurolaw, neuroeducation, neuroeconomy or neuromarketing. Sometimes referred to as ‘neurodisciplines’, these areas of research share a common postulate: the measure and analysis of the nervous system’s activity offers the possibility of discovering new ways of explaining human behaviour. Neuromarketing first appeared in the early 2000s and has developped in both university laboratories and private ones. Neuromarketers aim to understand consumer behaviour by applying neurosci
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Garland, Ruth. "Between mediatisation and politicisation: The changing role and position of Whitehall press officers in the age of political spin." Public Relations Inquiry 6, no. 2 (2017): 171–89. http://dx.doi.org/10.1177/2046147x17695365.

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Despite widespread critiques of ‘political spin’, the way governments engage with the mass media has attracted relatively little empirical attention. There is a small but growing body of research into bureaucracies’ responses to mediatisation from within which have identified tensions between bureaucratic and party political values, but this has not included the United Kingdom. There are concerns that the traditional dividing line between government information and political propaganda has come under increasing pressure as a higher premium is placed on persuasion by both journalists and politi
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Asen, Robert. "Knowledge, Communication, and Anti-Critical Publicity: The Friedmans’ Market Public." Communication Theory, December 11, 2020. http://dx.doi.org/10.1093/ct/qtaa033.

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Abstract Focusing on the writings of Milton and Rose Friedman, this article explicates a model of a market public as the normative mode of public engagement in a neoliberal regime of governance. The Friedmans’ market public narrowly construes conceptions of knowledge as arising from direct experience and communication as information exchange. Knowledge as direct experience supports the putative universality of self-interest and the sovereignty of individuals as exclusive public actors. Presuming a uniformity of understanding, communication as information exchange dissociates advocates from mes
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Dissertations / Theses on the topic "Publicité informative/persuasive"

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Ben, Elhadj-Ben Brahim Nada. "contributions a l'économie de la publicité." Thesis, Aix-Marseille 2, 2011. http://www.theses.fr/2011AIX24009/document.

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Nous nous proposons, dans le cadre de cette thèse d'examiner des modèles économiques dans lesquels les firmes ont recours à différentes approches de publicité. Nous analysons les effets des investissements et des tarifs publicitaires sur les stratégies des annonceurs et des médias et nous étudions les différentes configurations de marché qui émergent à l'équilibre. Nous nous focalisons dans les Chapitres 2, 3 et 4 sur la publicité informative ciblée. Dans les chapitres suivants nous considérons que la publicité est persuasive et qu'elle peut créer des externalités aussi bien positives que néga
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Bouaziz-Mansali, Olfa. "L' impact du matérialisme sur le processus de persuasion publicitaire." Paris 1, 2006. http://www.theses.fr/2006PA010063.

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Cette recherche analyse l'impact du matérialisme sur le processus de persuasion lors de l'exposition à des annonces variant selon leur caractère informatif croissant et la présence d'un personnage publicitaire. Quatre profils de matérialisme ont été considérés: les matérialistes engagés, les matérialistes idéalistes, les non matérialistes frugaux et les désinvoltes. Les résultats montrent que les matérialistes engagés et idéalistes s'appuient davantage sur les éléments d'exécution par rapport aux autres pour former leurs attitudes. De plus, plus l'annonce est informative, plus les éléments cog
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Masquelier, Denis. "La communication institutionnelle de recrutement et ses techniques publicitaires." Valenciennes, 1995. https://ged.uphf.fr/nuxeo/site/esupversions/d0809fa2-f248-4213-a4b1-cceacb4803e9.

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La communication de recrutement s'est enrichie depuis quelques années d'un nouveau type d'annonce visant à améliorer la connaissance et la perception de l'entreprise sur le marché de l'emploi: c'est l'annonce institutionnelle de recrutement dans laquelle l'entreprise tout entière dévoile à la fois un projet de carrière mais également une culture, des préoccupations sociétales, des ambitions technologiques et humaines. Ce nouveau type de communication emprunte aux techniques de rhétorique visuelle et écrite de la publicité produit. En quoi est-elle fidèle à la tradition ? en quoi fait-elle preu
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Pousset, Joanna. "Comparative and Targeted Advertising in Competitive Markets." Phd thesis, 2008. http://pastel.archives-ouvertes.fr/pastel-00005167.

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Par sa même nature, publicité est une caractéristique(fonction) pénétrante de vie économique. C'est un outil de plus en plus important dans des interactions stratégiques dans des marchés concurrentiels. Si le rôle de publicité doit améliorer(augmenter) l'image du produit dans les yeux de consommateurs et changer leurs préférences, ou les informer de la sortie d'un nouveau produit au marché, ou plutôt fournir des informations sur des prix ou les qualités de produits existants, une question importante rend perplexe les économistes : Pourquoi les consommateurs répondent-ils à la publicité ? Comme
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Books on the topic "Publicité informative/persuasive"

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Penney, Joel. News Spreaders and Agenda Setters. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190658052.003.0005.

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This chapter examines the use of platforms such as Twitter to link to news articles about favored political issues and argues that the selective sharing of journalism on social media positions citizens in a public relations–like capacity, helping raise awareness for some truths and narratives over others. In the contemporary environment of information surplus, the grassroots curation of news serves as an entry point for citizens to participate in agenda-setting processes that are subtly, yet undeniably, persuasive in intention. The increasingly partisan character of political information itsel
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