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1

Rosengren, Cecilia. Tidevarvets bättre genius: Föreställningar om offentlighet och publicitet i Karl Johanstidens Sverige. B. Östlings bokförlag Symposion, 1999.

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2

Fletcher, Tana. Getting publicity. 3rd ed. International Self-Counsel Press, 2000.

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3

Marconi, Joe. The complete guide to publicity: Maximize visibility for your product, service, or organization. NTC Business Books, 1999.

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4

Auteur, Lendrevie Jacques, and Emprin Catherine Collaborateur, eds. Publicitor: Publicité offline & online : TV, presse, Internet, mobiles, tablettes ... 8th ed. Dunod, 2014.

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5

Guerilla P.R. wired: Waging a successful publicity campaign online, offline, and everywhere in between. McGraw-Hill, 2002.

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6

The new icons?: The art of television advertising. University of Toronto Press, 1994.

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7

Dayan, Armand. La publicité. 7th ed. Presses Universitaires de France, 1995.

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8

La publicité. Presses de l'Université du Québec, 1989.

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9

La publicité. Editions la Découverte, 1990.

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10

Dayan, Armand. La publicité. 3rd ed. Presses universitaires de France, 1988.

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11

La publicité. 9th ed. Presses Universitaires de France, 2003.

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12

La publicité. 4th ed. Presses universitaires de France, 1990.

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13

Mattelart, Armand. La publicité. La Découverte, 1994.

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14

Dayan, Armand. La publicite. 6th ed. Presses universitaires de France, 1993.

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15

Cathelat, Bernard. Publicité et société. Payot, 1987.

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16

Mégier, Catherine. Droit et publicité. Techniplus, 1991.

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17

Publicité et société. Payot, 1992.

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18

La publicité autrement. Gallimard, 2007.

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19

Publicité et traduction. Harmattan, 2000.

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20

Les métiers de la publicité: Enfin-- tout ce que vous voulez savoir sur ces métiers passionnants et lucratif$$ et comment y avoir accès! Kriterium, 2004.

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21

Reilly, Robert T. Public relations in action. 2nd ed. Prentice-Hall, 1987.

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22

Bargiel, Réjane. 150 ans de publicité: Collections du musée de la Publicité. Union Centrale des Arts decoratifs, 2004.

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23

Brochand, Bernard. Le publicitor. 2nd ed. Dalloz, 1985.

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24

Brochand, Bernard. Le publicitor. 2nd ed. Dalloz, 1985.

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25

Jacques, Lendrevie, and Grandjean Michel, eds. Le publicitor. 4th ed. Dalloz, 1993.

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26

Brochand, Bernard. Le publicitor. 3rd ed. Dalloz, 1989.

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27

Simmons, Robert E. Communication campaign management: A systems approach. Longman, 1990.

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28

Haas, C. R. Pratique de la publicité. 9th ed. Dunod, 1988.

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29

Carrier-Dufour, Sylvie. L' agence de publicité. Bréal, 1991.

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30

Sûretés et publicité foncière. Presses universitaires de France, 1988.

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31

Heude, Rémi-Pierre. Publicité 101 questions réponses. 3rd ed. Eyrolles, 1992.

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32

Théry, Philippe. Sûretés et publicité foncière. 2nd ed. Presses universitaires de France, 1998.

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33

Lamontagne, Denys-Claude. La publicité des droits. 4th ed. Y. Blais, 2004.

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34

López, Joan Sabaté i. La publicitat en català. Pòrtic, 1999.

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35

Authority, Severn-Trent Water. [Publicity material]. the Authority, 1987.

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36

Trust, Barn Owl. [Publicity pack]. Barn Owl Trust, 2000.

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37

Fletcher, Alan D. Fundamentals of advertising research. 4th ed. Wadsworth Pub. Co., 1991.

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38

A, Bowers Thomas, ed. Fundamentals of advertising research. 3rd ed. Wadsworth Pub. Co., 1988.

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39

1899-, Wilquin André, and Bibliothèque Forney, eds. André Wilquin, publicités. Mairie de Paris, Agence culturelle de Paris, 1991.

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40

Leroy, Marlène. Le droit de la publicité. 2nd ed. Bruylant, 2001.

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41

Lagneau, Gérard. La Sociologie de la publicité. 4th ed. Presses Universitaires de France, 1993.

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42

Quinn, Patrick. Secrets pour rédiger sa publicité. TOP Editions, 1991.

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43

Torrent, Anna M. La llengua de la publicitat. Publicacions de l'Abadia de Montserrat, 1999.

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44

Dagnaud, Monique. Enfants, consommation et publicité télévisée. La Documentation Française, 2003.

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45

Germon, Marcel. Monsieur Publicité, Marcel Bleustein-Blanchet. J. Grancher, 1990.

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46

Leroy, Marlène. Le droit de la publicité. Bruylant, 1996.

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47

Gonzalez, Pierre-Gabriel. Bibendum: Publicité et objets Michelin. Editions du Collectionneur, 1995.

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48

Jobard-Bachellier, Marie-Noëlle. Droit civil: Sûretés, publicité foncière. Dalloz, 2002.

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49

Piquet, Sylvère. La publicité dans l'action commerciale. Vuibert, 1987.

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50

Lemaire, Stefanie. Le plurilinguisme dans la publicité. Cuvillier, 2000.

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