Relevant bibliographies by topics / Publicity differentiation in retail stores

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Academic literature on the topic 'Publicity differentiation in retail stores'

Author: Grafiati
Published: 10 September 2021
Last updated: 29 July 2025

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Journal articles on the topic "Publicity differentiation in retail stores"

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Daffa, Fauzan, Mochammad Mukti Ali, Nunung Ayu Sofiati, Ade Salman Alfarisi, Irving Irving Ignatius Paul Luntungan, and Anggono Anggono Raras Tirto Sakti. "Differentiation Strategy and Digital Marketing for Revitalizing Traditional Retail Stores." Dinasti International Journal of Education Management And Social Science 6, no. 4 (2025): 3122–34. https://doi.org/10.38035/dijemss.v6i4.4429.

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This research examines the application of product differentiation and effective digital marketing strategies for revitalizing traditional retail stores, using Kios Maju Berkah as a case study. In an era of increasingly intense competition between traditional retail, modern retail, and e-commerce, traditional stores face significant challenges to survive. This study highlights the importance of unique local products, high-quality customer service, and targeted digital marketing in attracting and retaining customers. Through SWOT and TOWS analysis, this research finds that appropriate product in
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Amorim, Marlene, and Fatemeh Bashashi Saghezchi. "An investigation of service quality assessments across retail formats." International Journal of Quality and Service Sciences 6, no. 2/3 (2014): 221–36. http://dx.doi.org/10.1108/ijqss-02-2014-0015.

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Purpose – The purpose of this paper is to investigate the existence of differences in service quality assessments across distinct retail store formats. We address customers’ quality assessments for physical aspects, personal interactions, reliability and policies dimensions in hypermarkets and supermarkets to analyse the impacts for satisfaction and loyalty. Design/methodology/approach – The study builds on previous scales for service retail quality to develop a survey addressing customers of hypermarkets and supermarkets in Portugal. Data analysis addressed 248 complete questionnaires and inv
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Dr., Padma Yallapragada. "THE CHANGING INDIAN RETAILING SCENE." International Journal of Marketing & Financial Management 2, no. 9 (2014): 01–06. https://doi.org/10.5281/zenodo.10806912.

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<strong>Abstract</strong> <em>The Retail industry is changing drastically and rapidly with leaps and bounds. To accommodate this change, there is a shift from consumer end and also from retailer&rsquo;s end. This paper highlights the applicability of the change esp. for individual consumer and also brings the differentiation in a methodical manner .This paper also studies the problem at the customer level and illustrates the suggestions to retail outlets by setting up hypotheses. As the problem of this study is of very recent origin in the Indian context, not many studies seem to have been don
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Nikolaichuk, О. А., and Lina Kostakova. "CURRENT TRENDS AND PROSPECTS OF RETAIL DEVELOPMENT iN UKRAINE." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 2 (75) 2021 (2021): 35–45. http://dx.doi.org/10.33274/2079-4819-2021-75-2-35-45.

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Objective. The objective of the study is to analyze the main trends in the development of domestic retail trade and identify prospects for its further development. Methods. The research methods are the dialectical method of scientific cognition, general scientific methods: analysis, synthesis, systematization, comparison, grouping, method of relative quantities, abstract-logical method (for formulating conclusions). Results. The indicators of retail trade of Ukraine during 2017–2020 are analyzed. The growth of the physical volume of retail trade turnover and the predominance in its structure o
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Reddy, K. "Discrimination against customers by retail chain stores and the impact of the law." South African Journal of Economic and Management Sciences 8, no. 2 (2014): 129–39. http://dx.doi.org/10.4102/sajems.v8i2.1223.

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Profit and other related objectives of business emphasise the need to distinguish between different customers or groups of customers. The South African Constitution, on the other hand, specifically prohibits unfair discrimination. This paper examines the legal principle of non-discrimination, as set out in the Constitution and the Equality Act, as well as the impact that these provisions have on discrimination against customers. The literature study shows that there is a legal obligation on business to ensure the provision of equitable customer service. An exploratory study was conducted among
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Marques, Susana Henriques, and Maria Santos. "Store Format Influence on Customer Perception of the Store Environment." International Journal of Applied Behavioral Economics 1, no. 4 (2012): 9–21. http://dx.doi.org/10.4018/ijabe.2012100102.

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This study compares client perceptions of the global in-store environment applied to different retail store formats. Literature has shown that certain store attributes are important strategic differentiation tools for grocery retailers. A retail atmosphere can lead to success or failure of a business. Previous studies have neglected the current trend to the coexistence of different retail formats, under different brands but within the same organization. In these cases, a multi-banner company needs to customize the atmosphere to its customers in order to gain attention. This research is about t
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Urbonavičius, Sigitas, and Robertas Ivanauskas. "Segmentation of Multiple Retailers' Clients on the Basis of Shopping Occasions." Business: Theory and Practice 7, no. (1) (2006): 37–44. https://doi.org/10.3846/btp.2006.06.

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Rapid development of a retailing sector and the emergence of multiple retailers (also called chain stores or chains of stores) significantly increased the power of retailers over other members of products distribution channels. Large retailers, and especially chain stores become more and more independent from manufacturers and suppliers, take over the functions of wholesalers, make orders for manufacturing private label (or store brand) products, take part in product manufacturing processes. The implementation of modern information technologies enables multiple retailers to manage information
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Lee, Sangmin, and Tae-seon Lim. "Retailer's Innovative Differentiation Method Based on Customer Experience: Focusing Mediating Effect of Omni-channel Shopper Type." Quality Innovation Prosperity 21, no. 2 (2017): 37. http://dx.doi.org/10.12776/qip.v21i2.864.

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&lt;p&gt;&lt;strong&gt;Purpose:&lt;/strong&gt; The purpose of this study is to examine the relationship between customer satisfaction and customer attitude by focusing on the mediating effect of Omni-channel shopper type.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Methodology/Approach:&lt;/strong&gt; A survey questionnaire was conducted by the consumer who purchased fashion clothing at SPA brand store in Daegu, Korea. Total of 364 survey responses were collected for data analysis.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Findings:&lt;/strong&gt; The study found that customer experience has been stimulated by expe
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JELEV, Viorica. "FUTURE MODERN RETAIL SOLUTIONS AND SHOPPER EXPERIENCE." Annals of Spiru Haret University. Economic Series 18, no. 1 (2018): 215–28. http://dx.doi.org/10.26458/18111.

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Artificial intelligence and automation will radically change the world, but if we want society to benefit from these changes, we need to properly prepare ourselves through an education tailored to new times. Until the last century, it was the manufacturing industry that created jobs. But today, as a result of the existence of artificial intelligence, robots, the manufacturing industry is no longer the main driver of job creation but the service industry.As competition grows, brand manager imagination needs to work, and sales growth solutions need to focus on customer focus attention. It is a d
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Rajendra, Geetha Yodham, and Prof (Dr ). Arpit Jain. "Agile Project Management in Retail Technology: Scaling Agile Frameworks for Multi-Channel Retail Technology Deployments." International Journal of Research in Humanities and Social Sciences 13, no. 3 (2025): 133–45. https://doi.org/10.63345/ijrhs.net.v13.i3.8.

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The retail technology landscape is evolving at an unprecedented pace, prompting organizations to adopt agile project management practices that support dynamic, multi-channel deployments. This paper explores the strategic integration of agile methodologies—such as Scrum, Kanban, and SAFe—to address the unique challenges of modern retail environments. By embracing iterative development, cross-functional teamwork, and continuous feedback loops, retail organizations can respond rapidly to market fluctuations and shifting consumer demands. Our analysis examines how agile frameworks empower teams to
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Dissertations / Theses on the topic "Publicity differentiation in retail stores"

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Mendes, Rita Alexandra Gomes Morais. "Marketing no ponto de venda: importância da diferenciação publicitária no ponto de venda, em diferentes categorias de produtos, no processo de tomada de decisão de compra dos clientes." Master's thesis, 2009. http://hdl.handle.net/10071/1719.

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JEL: M31, C12<br>Este estudo enquadra-se no âmbito do Marketing e Comportamento do Consumidor e tem como tema o Marketing no Ponto Venda. Esta investigação tem como objectivo avaliar o grau de importância dos estímulos de Marketing, no ponto de venda, no processo de tomada de decisão de compra dos consumidores e intenção de voltar à loja. O desenvolvimento deste projecto procurou encontrar resposta para os objectivos de investigação propostos através da realização de um inquérito por questionário. Toda a investigação empírica teve por base os resultados obtidos através de 385 questionários
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Journal articles
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