Academic literature on the topic 'Publishers and publishing Art publishing Art patronage Art patrons'

In this chapter, the evolution of Heaney's reception in Italy will be linked to the development of normative behaviors within the publishing industry sector. Therefore, a fundamental aspect highlighted by the present analysis is the connection between the evolution of the publishing sector's policies and agendas and the translation strategies employed to introduce foreign literature onto the Italian market. In this sense, it is argued that the prerogatives of publishers have direct bearing on the nature of Heaney's representations in Italy and thus the impact that his poetic legacy can potentially have on the Italian cultural paradigm. Patrons and practitioners are on the one hand assessed as the objects of cultural evolution, but they are also called into question as agents affecting it, to the extent that they directly influence translation practice and have control of the mediums through which complex literary endeavours such as Heaney's enter the Italian market as a cultural product ready for consumption.