Relevant bibliographies by topics / Publishing marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Publishing marketing'

Author: Grafiati
Published: 24 April 2022

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Journal articles on the topic "Publishing marketing"

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Chlivickas, Eugenijus, and Laura Leščinskaitė. "INTERNATIONAL MARKETING DEVELOPING PUBLISHING BUSINESS / TARPTAUTINIS MARKETINGAS PLĖTOJANT LEIDYBOS VERSLĄ." Mokslas – Lietuvos ateitis 7, no. 2 (May 28, 2015): 179–88. http://dx.doi.org/10.3846/mla.2015.743.

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Lithuanian integration in the financial Eurozone and Lithuanian publishing business development in the European Union and outside it, becomes an important problem requiring a solution. Promoting the dissemination of printed books and literacy in Lithuania and beyond, to properly introduce the achievements of Lithuania in foreign countries, it is important to ensure Lithuanian letter, educational and scientific book publishing development. The article examines the characteristics of the international marketing publishing, the world and Lithuanian state publishing houses on the basis of foreign and Lithuanian scientists theoretical insights about the instruments of international marketing opportunities, developing proposals for publishing business integration of new economic conditions. Lietuvai integruojantis į finansinę euro zoną, Lietuvos leidybos verslo plėtra Europos Sąjungoje bei už jos ribų tampa svarbia problema, kurią reikia spręsti. Skatinant spausdintų knygų sklaidą ir raštingumą Lietuvoje bei už jos ribų, siekiant tinkamai pristatyti Lietuvos pasiekimus užsienio šalyse, svarbu užtikrinti Lietuvos rašto, švietimo ir mokslo knygų leidybos plėtrą. Straipsnyje nagrinėjamos leidybos verslo ypatybės, pasaulio bei Lietuvos leidyklų būklė, remiantis užsienio ir Lietuvos mokslininkų teorinėmis įžvalgomis apie tarptautinio marketingo instrumentų panaudojimo galimybes, pateikti siūlymai dėl leidybos verslo plėtros naujomis ekonominės integracijos sąlygomis.
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Uncles, Mark. "Publishing Replications in Marketing." International Journal of Market Research 53, no. 5 (September 2011): 579–82. http://dx.doi.org/10.2501/ijmr-53-5-579-582.

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Wilson, Helen. "MARKETING THE CANON: Australian Publishing." Discourse: Studies in the Cultural Politics of Education 12, no. 2 (April 1992): 116–26. http://dx.doi.org/10.1080/0159630920120209.

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Ebel, Richard G. "Custom Publishing." Journal of Promotion Management 8, no. 1 (May 12, 2002): 81–92. http://dx.doi.org/10.1300/j057v08n01_08.

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Shpak, Viktor, Olena Osmolovska, Larysa Masimova, and Natalia Romaniuk. "Inclusive literature as an innovative marketing resource of publishing activities." Innovative Marketing 16, no. 2 (June 5, 2020): 71–79. http://dx.doi.org/10.21511/im.16(2).2020.06.

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Inclusive literature as a component of the process of real involvement of people with disabilities in active social life remains out of the attention of researchers. The paper aims to study the state and existing problems in publishing literature for people with disabilities and the use of inclusive topics by Ukrainian publishers. The results were obtained due to the theoretical comprehension of the empirical materials, which were based on a survey of 42 operating various domestic publishing houses. The vast majority of them expressed an understanding of the importance of publishing literature about people with disabilities and accessible editions for them. One-third of those surveyed publishers have experience in publishing inclusive literature. About 24% of respondents have books in accessible formats. They mainly used such publishing or engineering technologies as books with large print, picture-books, and books with pictograms. The study also found that among a few current insurmountable restraining factors of development of inclusive literature is the commercial inexpediency of such projects. The results of this study will contribute to the formation of collective public opinion on the importance of inclusive literature and, consequently, the attraction of the financing of inclusive publications of patrons, sponsors, crowdfunding platforms, etc.
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Morgan, Neil A., Hui Feng, and Kimberly A. Whitler. "Marketing Capabilities in International Marketing." Journal of International Marketing 26, no. 1 (March 2018): 61–95. http://dx.doi.org/10.1509/jim.17.0056.

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There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature. However, it is unclear whether and how thinking and research about international marketing capabilities differs from that of marketing capabilities in a domestic market context. To explore this question, the authors conduct a review of studies of marketing capabilities in the most influential journals publishing research in international marketing. They supplement this with insights from interviews with executives in firms engaged to varying degrees in international marketing. The study suggests that there remain numerous important unanswered questions in conceptualizing and empirically researching international marketing capabilities.
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Mahmutović, Kenan. "BOOK REVIEW: “ENTREPRENEURIAL MARKETING”." Economic Perspectives, no. 1 (October 8, 2021): 79–80. http://dx.doi.org/10.46779/epj.v1i1.14.

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TITLE: ENTREPRENEURIAL MARKETING AUTHOR: ARNELA NANIĆ PUBLISHER: University of Bihać YEAR OF PUBLISHING: 2020. Number of pages: 194 ISBN: 978-9958-9106-4-7The existing literature in marketing has recently been enriched with a new book entitled “Entrepreneurial Marketing” by Arnela Nanić.
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Vanhamme, Joëlle. "Doing and publishing research in marketing ethics." Recherche et Applications en Marketing (English Edition) 32, no. 3 (March 24, 2017): 2–5. http://dx.doi.org/10.1177/2051570717701410.

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Gašparić, Silvija, Gorana Petković, and Suzana Pasanec Preprotić. "Critical analysis of marketing in Croatian publishing." ACTA GRAPHICA Journal for Printing Science and Graphic Communications 28, no. 3 (January 5, 2018): 93–100. http://dx.doi.org/10.25027/agj2017.28.v28i3.142.

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Ratchford, Brian T. "Publishing in the Journal of Interactive Marketing." Journal of Interactive Marketing 33 (February 2016): v—vii. http://dx.doi.org/10.1016/j.intmar.2016.01.003.

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Dissertations / Theses on the topic "Publishing marketing"

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Sousa, Sara Vanessa Ferreira de. "Marketing in the publishing industry." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12858.

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Mestrado em Marketing
Nos dias de hoje, estamos a ver uma série de diferenças nas nossas vidas devido à evolução da tecnologia. Uma delas é que os leitores estão a utilizar cada vez mais dispositivos electrónicos para ler os seus livros favoritos e a comprarem eBooks. Mas continuamos a ver os livros em papel a serem vendidos online ou em livrarias. Por outras palavras, vivemos numa era digital. O propósito desta investigação é saber como é que o marketing digital influencia a indústria das editoras de livros, cujas estão a ter muitos problemas hoje em dia, especialmente a ter uma quebra nas vendas e nos lucros no tempo presente. Este estudo focará mais especificamente nas campanhas de marketing e nos hábitos e preferências dos leitores. É também analisado as percepções dos leitores em relação à forma como adquirem livros e o porquê da frequência de compra dos mesmos, seja esta baixa ou alta. A experiência de compra de livros numa livraria e comprar online é também analisada do ponto de vista dos leitores, ou noutras palavras, clientes. De forma a responder às questões de investigação, a metodologia escolhida para este estudo é utilizado o método quantitativo, visto que é utilizada uma abordagem dedutiva e uma estratégia de utilização de questionários. Isto permite recolher um elevado número de dados com uma margem de erro baixa.Em conclusão, este estudo é útil para as editoras para percebem melhor as preferências, saber as experiências e necessidades dos leitores.
Nowadays, we are seeing a lot of differences in our lives due to the evolution of technology. One of them is that readers are using more and more digital devices to read their favourite books and are buying eBooks. But we continue seeing the traditional books being sold online or in bookshops. In other words, we live in a digital era. The aim of this dissertation is to know how digital marketing influences the publishing industry which is encountering so many problems, especially having a drop in the sales and profits at the present time. More specifically focusing on the marketing campaigns and the readers' habits and reading preferences. This study also analyses the perceptions of the readers regarding the way they buy books and about the rate at which people buy them, independently of whether this is low or high. The experience of buying a book in a bookshop and buying online is also analysed from the point of view of the readers, or in another words, customers. In an attempt to develop this dissertation, the methodology chosen for this study is a quantitative method, due to a deductive approach and using a survey strategy. This allows collecting a large amount of data with a low margin of error. Since the time for the dissertation is short, the study is cross-sectional. In conclusion, this study is useful for the publishers to get to know the preferences, experience and needs of the readers.
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Alt, Rainer, and Martin Franke. "Fit for Digital Publishing." Universität Leipzig, 2018. https://ul.qucosa.de/id/qucosa%3A31861.

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Das Forschungsprojekt „Fit for Digital Publishing“ (FiDiPub) befasst sich mit der Digitalisierung in der sächsischen Kleinverlagsbranche. Anlässlich der 2. FiDiPub-Konferenz „‚Am Anfang war der Content …‘ – Best Practices für die strategische Content-Kuration in der Medien- und Kreativbranche“ am 26.04.2018 an der Leipzig School of Media, die sich mit dem Thema der Content-Kuration auf Produkt-, Marketing- und Managementebene beschäftigt, präsentiert das „Forschungsheft 13“ erste Ergebnisse der Projektinitiative. Dazu zählt ein Marktüberblick zur deutschen Verlagsbranche in Bezug auf den digitalen Wandel und ein Ausblick auf die Situation in Sachsen und den Raum Leipzig. Ein zweiter Beitrag beschäftigt sich mit dem einjährigen Bestehen des FiDiPub-Newsletters, gibt Impulse hinsichtlich der erfolgreichen Newsletterkampagnen-Gestaltung, erläutert Spezifika und Contentauswahl der FiDiPub-Mailingkampagne und analysiert anhand von Kennzahlen den bisherigen Kampagnenerfolg.:Verlagswesen in Deutschland – Ein Marktüberblick unter Berücksichtigung von Sachsen und des Raums Leipzig 1 Markt für Verlagspublikationen 1.1 Definition des Verlagswesens 1.2 Historische Entwicklung 1.3 Zeitungs-, Zeitschriften- und Buchverlage 2 Digitalisierung im Verlagswesen – Einflussfaktoren und Veränderungen 2.1 Begriffsdefinition „Digitalisierung“ 2.2 Branchenunabhängige Einflüsse der Digitalisierung auf die Arbeitswelt 2.3 Digitale Innovationen und deren Auswirkungen auf das Verlagswesen 3 Bestandsaufnahme des deutschen Verlagswesens 3.1 Verlagsbranche im Überblick 3.2 Buchmarkt im Überblick 3.3 Zeitungswesen 3.4 Zeitschriftenbranche 3.5 Unternehmen im Verlagswesen 3.6 Erwerbstätige im Verlagswesen und ihre Einkünfte 4 Sächsische Verlagslandschaft und Verlage in Leipzig 5 Zusammenfassung Ein Jahr FiDiPub-Newsletter – Impulse für das Newsletter-Marketing und Analyse der projekteigenen Newsletter-Kampagne 1 Einführung 2 Indikatoren eines erfolgreichen Newsletter-Marketings 2.1 Bausteine des Newsletters 2.2 Kennzahlen 3 Strategie des FiDiPub-Newsletters 3.1 FiDiPub-Kommunikationsstrategie 3.2 Content 3.3 Spezifika des FiDiPub-Newsletters 3.4 Kennzahlen 4 Analyse der FiDiPub-Newsletter-Kampagne 5 Fazit
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McCarron, Marina. "Marketing in educational publishing: a case study of textbook sales between competing publishers /." Burnaby B.C. : Simon Fraser University, 2005. http://ir.lib.sfu.ca/handle/1892/2031.

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Young, Heather E. "More than a pretty good book idea: a self-publisher's perspective on development, marketing, and sales /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2768.

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Kreidieh, Shereen. "The publishing and marketing of Lebanese children's books in the Arab World." Thesis, Oxford Brookes University, 2015. https://radar.brookes.ac.uk/radar/items/d31319e4-fb3e-4429-b9c4-bb399eee5c45/1.

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The core question this research seeks to answer is: how and why do the publishing and marketing of children’s books in the Arabic-speaking World differ fundamentally from publishing and marketing in larger western children’s books markets? In 2003, the Arab Human Development Report concluded that the Arab book is a “threatened species” (Rogan, 2004). A decade later, this assessment still resonates with Arab book publishers. Sophisticated marketing techniques are still conspicuously absent from the Arabic book publishing industry, and in need of further development. Marketing and market research drives publishing in the West, and advocates the love of books to customers (Squires, 2009, pp. 40-69), (Baverstock, 2008, p: 1), (Bogucki, 2012), (Blythe, 2009, pp. 6-8) while publishing in the Arab World is driven by different priorities. To understand marketing Lebanese children’s literature, given that Lebanon is regarded as the Arab World’s publishing capital exporting 90% of its books, the research employs both qualitative and quantitative methods to collect data, provide a socio-cultural appreciation of the publishing industry, and address the factors affecting book development, customers, and markets. Publishing exists within a framework of influential factors shaping the industry, including legacy publishing houses and family-run publishing houses, mistrust between the different stakeholders in the book chain, and the socio-economic situation in Lebanon and across the Arabic-speaking World. An overview of the Lebanese children’s book publishing houses reflects the traditional methods used to publish and market Lebanese children’s books. Particular attention is given to the crucial role played by book fairs as the key sales channels across the region. A series of surveys demonstrates the importance of picture books for advancing literacy and language capacity among elementary school children as well as creating a love of the Arabic language. The uniqueness of Arab markets is demonstrated when marketing methods used in the UK are applied to the Lebanese market, with variable results. The research highlights the need to further develop marketing mechanisms for Lebanese children’s literature and the need for greater comparative publishing research in the Arabic-speaking World. The research adds to the body of knowledge on Arabic Children’s book, drawing a clear picture of the publishing and marketing of children’s books in Lebanon and across the Arabic-speaking World, offering practical ideas for other Lebanese publishers to work on, and introducing a combination of new methods to understand different players in the book chain process.
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Xu, Yingzi. "Overseas investment in China's publishing market : seeking a successfull entry and marketing strategy /." [St. Gallen] : [s.n.], 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016430873&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Noorda, Rachel. "Transnational Scottish book marketing to a diasporic audience, 1995-2015." Thesis, University of Stirling, 2016. http://hdl.handle.net/1893/23088.

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The thesis examines transnational Scottish book marketing to a diasporic audience from 1995 to 2015. The study addresses the research question: what makes marketing of Scottish-interest books from Small to Medium Enterprises (SMEs) in the publishing industry successful transnationally? The data underlying the research comes from semi-structured interviews with members of publishing organisations in Scotland and members of Scottish heritage organisations worldwide, case studies of the marketing histories of economically successful books targeting the diaspora, and narrative rhetorical criticism of the online book blurbs of Scottish-interest books by Scottish publishers. The qualitative results demonstrate that the marketing of Scottish-interest books from SMEs in the publishing industry is successful transnationally when creative relationship marketing through storytelling is emphasised; icons, symbols and narratives from Scotland’s place brand are utilised; and communication of value is targeted to specific subcultures of consumption (like the Scottish diaspora) that transcend national boundaries. Adopting the definition of marketing as the communication of value of a product or service, the study analyses the influencers, characteristics, and participants of that communication. The research impacts those individuals and organisations, particularly Scottish publishing companies, who are involved in the twenty-first century Scottish book trade. The thesis recommends that to reach the diaspora audience, Scottish publishers need to make a more united effort under Publishing Scotland to approach and partner with Scottish heritage organisations; create working relationships with Global Scot (and Scottish Enterprise more generally), Scottish Development International, Visit Scotland, and Event Scotland; and become more involved in tourism events relating to the Scottish diaspora.
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Hamzah, Azizah. "A study of book marketing in publishing houses in Peninsular Malaysia : contexts, practices, problems." Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/3460.

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This study aims to examine and review efforts taken by Malaysian publishing houses towards the marketing of books in the country. In addition, a comprehensive appraisal of the historical background that shaped the later developments in the trade is also presented because the early years set the contexts of the development of the book trade in Malaysia. Next, the environmental appraisal of factors in the current situation and how these factors each pose threats or opportunities are studied in terms of their impact on the trade. To achieve the objective of studying the marketing strategies of Malaysian producers of cultural products, a comprehensive mail-questionnaire survey enforced by personal visitations was conducted as an instrument to gather the necessary data on 49 publishers and distributors of books in Malaysia. The respondents are regular fee-paying members of the Malaysian Book Publishers Association (MABOPA) and also the Malay Book Publishers Association (IKATAN). The findings indicate that production of educational books is the mainstay of Malaysian book publishing and these books are the main source of income for most houses. Government policies especially in the educational system have become the major instrument in encouraging the growth of indigenous book publishing during the post-Independencey ears. The government is thus found to be rather influential on trends developing in the trade. Its actions lay emphasis on locally written and published books and have minimised dependence on imported publications. The other results of this study also show that in terms of usage of marketing research, Malaysian houses generally have a high awareness of marketing and marketing communications. This awareness is generally applied advantageously by most houses. With regard to the study of marketing practices, the approach includes the analysis of the 4Ps of the marketing-mix. When these practices are examined, it is concluded that the houses regard sales promotion, advertising, personal selling and direct mail as important tools and they are utilised continuously. It is concluded that publishing houses, especially among the larger and wellorganised establishments, have a high level of awareness and knowledge of marketing communications and have applied this capability to their advantage. There is however scope for more market-oriented approach among the smaller indigenous houses.
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Almeida, Mariana Rodrigues Montenegro de. "Self-publishing como escolha ativa : como o marketing de ebooks é desenvolvido nesse cenário." Master's thesis, FEUC, 2016. http://hdl.handle.net/10316/32783.

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Dissertação de mestrado em Marketing, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Pedro Marcelo Amado Garcia da Rocha Torres.
A tecnologia tem mudado a sociedade e a forma como os negócios são feitos. Essa mudança afetou, entre diversos outros, o mercado de publicações de livros. Surgiram os leitores de livros digitais, conhecidos como ereaders e ebooks, respectivamente, e com isso, mudou a forma como os autores se relacionam, ou não, com editoras e livrarias pelo mundo, além de alterar sua relação com os leitores consumidores. Dessa forma, o presente estudo visa entender como os autores contemporâneos publicam as suas obras, o porquê da escolha do método de publicação independente, sem relações com editoras e impressões em larga escala, além do desenvolvimento do marketing, digital majoritariamente, nesse cenário. Serão realizadas pesquisas qualitativas em forma de entrevistas semi estruturadas com autores para entender as razões por trás de suas escolhas, as ações para divulgação de suas obras e o consequente sucesso, ou não, de seus livros. Por fim, serão analisados padrões de comportamento e sugestão de abordagens para melhores resultados dentro desse mercado.
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McClanahan, Roxanne L. "Study of marketing techniques involving color and texture associations as used in book publishing /." Online version of thesis, 1990. http://hdl.handle.net/1850/11473.

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Books on the topic "Publishing marketing"

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Robin, Birn, ed. Marketing in publishing. London: Routledge, 1997.

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Printing, London College of. A case of publishing marketing: DPPS publishing project, 1984. London: LCP, 1986.

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Smith, Ronald Ted. Book publishing encyclopedia: The secrets of successful publishing. Sarasota, FL: BookWorld Press, 1994.

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Smith, Ronald Ted. Book publishing encyclopedia. 2nd ed. Sarasota, FL: Book World Press, 1996.

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Thyer, Bruce A. Successful publishing in scholarly journals. Thousand Oaks, Calif: Sage Publications, 1994.

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The art of self-publishing: A successful solution to your book publishing needs. Norman, OK: Reliance Press, 1997.

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Carroll, William. Self publishing made easy. San Marcos, CA: Coda Publications, 1999.

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Book marketing made easier. Fairfield, IA: Ad-Lib Publications, 1986.

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An insider's guide to publishing: Historical perspectives on the publishing business, insights from agents & editors, tips for breaking in, new publishing alternatives. Cincinniti, Ohio: Writer's Digest Books, 2013.

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Self-publishing to tightly-targeted markets. Santa Maria, CA: Communication Unlimited, 1989.

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Book chapters on the topic "Publishing marketing"

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Baverstock, Alison, and Susannah Bowen. "Marketing and marketing in publishing." In How to Market Books, 3–21. Sixth edition. | London ; New York : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9780429487002-1.

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Squires, Claire. "Publishing Contexts and Market Conditions." In Marketing Literature, 19–39. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230593008_2.

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Hall, Frania. "Digital marketing, social media and discoverability." In The Business of Digital Publishing, 203–19. 2nd ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9780429423314-18.

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Chin, Robert. "Publishing and Marketing Your Final Game." In Beginning Android 3D Game Development, 419–51. Berkeley, CA: Apress, 2014. http://dx.doi.org/10.1007/978-1-4302-6548-1_12.

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Fischer, Conrad. "Electronic Publishing und Elektronischer Katalog: Chancen für neue Wege der Verkaufsförderung." In Multi-Media und Marketing, 287–95. Wiesbaden: Gabler Verlag, 1995. http://dx.doi.org/10.1007/978-3-322-83586-4_19.

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Blair, A. "Special Session: Learning About the Magic of Publishing Using Bibliometric and Content Analysis." In Creating Marketing Magic and Innovative Future Marketing Trends, 1013–16. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_188.

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Peters, Joachim. "Die beiden Matadore in der DTP-Arena (2): Mit Mac und Maus und Marketing." In Desktop Publishing Was bringt’s wirklich?, 65–67. Wiesbaden: Gabler Verlag, 1988. http://dx.doi.org/10.1007/978-3-663-13576-0_15.

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Peters, Joachim. "Die beiden Matadore in der DTP-Arena (2): Mit Mac und Maus und Marketing." In Desktop Publishing Was bringt’s wirklich?, 65–67. Wiesbaden: Gabler Verlag, 1988. http://dx.doi.org/10.1007/978-3-322-84307-4_16.

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Cossu-Beaumont, Laurence. "Popular Book Clubs and the Marketing of African American Best-Sellers." In Race, Ethnicity and Publishing in America, 193–209. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137390523_9.

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Baverstock, Alison, and Susannah Bowen. "The role of marketing within the business of publishing." In How to Market Books, 69–99. Sixth edition. | London ; New York : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9780429487002-4.

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Conference papers on the topic "Publishing marketing"

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Kutty, Cheeniyil L., and Jayasree K. Prabhakaran. "Personalized direct marketing using digital publishing." In Electronic Imaging 2006, edited by Jan P. Allebach and Hui Chao. SPIE, 2006. http://dx.doi.org/10.1117/12.641162.

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"The Power of Online Marketing for Hospitality in Vietnam in Globalization Context." In Emirates Research Publishing. Emirates Research Publishing, 2015. http://dx.doi.org/10.17758/erpub.e1115095.

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Su, Yanhui, Per Backlund, Henrik Engstrom, and Mattias Strand. "Data-driven Method for Mobile Game Publishing Marketing Promotion." In 2021 IEEE International Conference on e-Business Engineering (ICEBE). IEEE, 2021. http://dx.doi.org/10.1109/icebe52470.2021.00016.

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Hejie Chen and Yutong Sui. "Ontology driven multi-agent system to support service marketing of the publishing house." In 2009 6th International Conference on Service Systems and Service Management. IEEE, 2009. http://dx.doi.org/10.1109/icsssm.2009.5174961.

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Sundjaja, Arta Moro, and Sonia Mayangsari. "The adoption of email marketing in journal publishing (case study: Binus Business Review journal)." In 2016 International Conference on Information Management and Technology (ICIMTech). IEEE, 2016. http://dx.doi.org/10.1109/icimtech.2016.7930310.

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Chen, Hejie, and Yutong Sui. "Based On Multi-Agent System to Bundle Services in the Publishing House Service Marketing." In 2009 International Conference on Management and Service Science (MASS). IEEE, 2009. http://dx.doi.org/10.1109/icmss.2009.5301027.

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Reports on the topic "Publishing marketing"

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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (but not only there) the essential and productive content comes from the recipient. The subject of this quantitative and qualitative linguistic analysis is the title testimonial as a rapidly growing persuasive (promotional) trend in (new) media and a response to the challenges of the modern society.
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2

Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, December 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia. Its population is booming and its local governments are working together to establish world-class communications, transport and health infrastructure, while maintaining the integrity of the region’s much-lauded environment and lifestyle. As a result, the Sunshine Coast Council is regarded as a pioneer on smart city initiatives, while Noosa Shire Council has built a reputation for prioritising sustainable development. The region’s creative economy is growing at a faster rate that of the rest of the economy—in terms of job growth, earnings, incomes and business registrations. These gains, however, are not spread uniformly. Creative Services (that is, the advertising and marketing, architecture and design, and software and digital content sectors) are flourishing, while Cultural Production (music and performing arts, publishing and visual arts) is variable, with visual and performing arts growing while film, television and radio and publishing have low or no growth. The spirit of entrepreneurialism amongst many creatives in the Sunshine Coast was similar to what we witnessed in other hotspots: a spirit of not necessarily relying on institutions, seeking out alternative income sources, and leveraging networks. How public agencies can better harness that energy and entrepreneurialism could be a focus for ongoing strategy. There does seem to be a lower level of arts and culture funding going into the Sunshine Coast from governments than its population base and cultural and creative energy might suggest. Federal and state arts funding programs are under-delivering to the Sunshine Coast.
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