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Journal articles on the topic 'Pull Factor and Push Factor'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Atmaja, Raden Ajeng Alfi Raihan, Syardiansyah Syardiansyah, and Maulana Rahman. "PENGARUH PUSH FACTOR DAN PULL FACTOR TERHADAP MINAT BERKUNJUNG WISATAWAN PADA HUTAN MANGROVE KOTA LANGSA." NIAGAWAN 14, no. 2 (2025): 181–86. https://doi.org/10.24114/niaga.v14i2.65143.

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Riset ini memiliki tujuan untuk menganalisis dampak push factor dan pull factor terhadap minat berkunjung wisatawan pada Hutan Mangrove Kota Langsa. Riset ini menerapkan pendekatan kuantitatif dengan total populasi sebanyak 2.452 orang. Pada penelitian ini, Metode pemilihan responden memanfaatkan formula Slovin, diperoleh total sampel sejumlah 96 responden. Analisis data dilakukan dengan menerapkan regresi linier berganda, uji t, uji f dan uji koefisien determinasi. Hasil regresi linier berganda pada riset ini didapatkan Y = 1.751 + 0.203X₁+ 0.655X₂. Hasil uji t menyatakan variabel push factor

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Riwanti, Septiani, and Dwi Kartikasari. "PERSEPSI ANTARA TENAGA KERJA PENDATANG LAKI-LAKI DAN PEREMPUAN TERHADAP PUSH AND PULL FACTORS." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 3, no. 1 (2019): 148–61. http://dx.doi.org/10.30871/jaba.v3i1.1301.

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This research is aimed to know the difference of perception between National Migrant Workers of Men And Women Against Push And Pull Factors. The variable of push factors used in this research is that of job field, low wage, seeking capital and necessity of life. And pull factors are job opportunities, high wages, distance and culture. Then the data is processed using SPSS 20 software with parametric metode that is independent sample t test. The result of the research revealed that there is no difference of perception between men and women on the job field (push factor), there is no difference

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Sinh, Nguyen Hoang, and Hoang Thi Hoa. "An investigation of factors impacting visitors to a botanic park: Factor analysis of push and pull framework." HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION 12, no. 2 (2022): 115–26. http://dx.doi.org/10.46223/hcmcoujs.econ.en.12.2.2156.2022.

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The paper focuses on investigating factors impacting visitors’ loyal behaviour and factor analysis of push and pull motivations to a botanic park. To do so, the research is divided into two phases that are qualitative and quantitative. In the qualitative phase, in-depth interviews are used to gather initial insights into the visitors’ push and pull motivations to a botanic park. In the quantitative phase, a survey is taken to collect data then factor analysis is carried out to group similar variables of push and pull together for the identification of different market segments.  Survey d

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Abimata, Anjaya Tirta, and Wahyu Wibowo Mas. "The Influence of the Push-Pull Mooring Effect on the Intention to Switch of Customers in the Household Segment at PT Perusahaan Gas Negara TBK. Area Jakarta." International Journal of Innovative Science and Research Technology 8, no. 2 (2023): 410–18. https://doi.org/10.5281/zenodo.7655888.

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The Customer Retention Rate (CRR) which continues to decline each year coupled with the Covid-19 pandemic in 2019 to 2021 is a problem that needs to be addressed by PT Perusahaan Gas Negara Tbk. (PGN), which, when combined with the government's mandate to build a gas pipeline network and increase the number of residential customers to as many as 4 million, is a challenge for PGN. This study investigates and analyzes the Push-Pull Mooring Effects on the intention to switch gas pipe customers in the PGN Area Jakarta's residential segment. The push factor is determined by the variables of

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Thariana, Putu Lisa, Ni Made Tirtawati, and I. Wayan Mertha. "Motivation for Domestic Tourists to Visit Sayan Tourism Village, Gianyar Regency." Indonesian Journal of Applied and Industrial Sciences (ESA) 3, no. 5 (2024): 669–90. http://dx.doi.org/10.55927/esa.v3i5.11193.

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The purpose of this study was to determine the push motivation and pull motivation factors of domestic tourists visiting Sayan Tourism Village, Gianyar Regency. The population of this study were domestic tourists who had visited Sayan Tourism Village, Gianyar Regency. Using the Yamane formula, a total of 100 respondents were obtained with the Purposive Sampling technique, followed by sampling using Accidental Sampling. Data collection was carried out using survey methods (questionnaires), observation and literature studies. The collected data were analyzed using Exploratory Factor Analysis (EF

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Tu, Hung-Ming. "Sustainable Heritage Management: Exploring Dimensions of Pull and Push Factors." Sustainability 12, no. 19 (2020): 8219. http://dx.doi.org/10.3390/su12198219.

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While determining sustainable heritage development, it is important to consider how heritage satisfies human needs. The purpose of this study is to explore the pull and push factors in heritage tourism. This study generated 38 initial items of pull factor and 18 initial items of push factor toward heritage tourism to assess the significance of items influencing people’s decision to visit heritage sites. The study obtained 332 valid questionnaires to implement exploratory factor analysis to capture the pull and push factors. Four pull factors with 15 items and 2 push factors with 9 items were e

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Afriesta, Charlie Lady Beauty. "Korelasi Antara Push dan Pull Factor Wisata Kawasan dan Bangunan Bersejarah." Jurnal Pariwisata Terapan 4, no. 1 (2020): 1. http://dx.doi.org/10.22146/jpt.46036.

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Kawasan dan bangunan bersejarah merupakan salah satu tujuan wisata yang didatangi masyarakat. Masyarakat memiliki beberapa alasan dalam mendatangi kawasan dan bangunan bersejarah. Terdapat dua faktor, push dan pull, dalam mengunjungi kawasan dan bangunan bersejarah. Faktor push adalah faktor pendorong yang merupakan motivasi dari diri seseorang. Sedangkan faktor pull merupakan faktor lingkungan yang menjadi penarik seseorang dalam berwisata. Tujuan dari penelitian ini adalah menemukan faktor push dan pull dalam mengunjungi kawasan dan bangunan bersejarah, serta melihat korelasi dari kedua fakt

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Ban, Seo-yeon, and Hey-Ryon Lee. "A Study on the Determination Factors of Switching Behavior of Exhibitors : Applying Push-Pull-Mooring Factor." Korea Trade Exhibition Review 16, no. 4 (2021): 19–41. http://dx.doi.org/10.16938/ijtfs.2021.16.4.019.

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Wang, Ray, and Yuanhsu Lin. "Push-pull factors of E-Learning in the hotel industry." Industrial Management & Data Systems 114, no. 8 (2014): 1169–85. http://dx.doi.org/10.1108/imds-07-2014-0200.

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Purpose – The purpose of this paper is to adopt the Multi-Theme Decision-Making Trial and Evaluation Laboratory to explore the push and pull factors for the usage of E-learning. Design/methodology/approach – The framework was developed from a review and synthesis of the literature. More specifically, gaps in the literature were identified and a push/pull factor for E-learning in hotel industry was investigated. Findings – This paper clarify the pull or push factors with the help of research conclusions and have a more direct and effective influence on the usage of E-learning for the employees

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Jiane, Sebolelo Catherine. "Visitors’ motivation for staying in Airbnb accommodation evidence from South Africa." Journal of Applied Sciences in Travel and Hospitality 6, no. 1 (2023): 1–10. http://dx.doi.org/10.31940/jasth.v6i1.1-10.

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The Airbnb industry contributes significantly to the broader accommodation sector. Thus Airbnb is an alternative and creative accommodation option. The study aimed to evaluate visitors’ motivations for staying in Airbnb accommodations, focusing on; visitors’ push and pull factor motivation and exploring the relationship between push and pull factors. A quantitative approach was used, with a developed online survey platform known as all counted, and 205 respondents participated in this study. Hypotheses were formulated, with exploratory factors analysis to show a significant relationship betwee

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Fullan, Michael. "Commentary: The New Pedagogy: Students and Teachers as Learning Partners." LEARNing Landscapes 6, no. 2 (2013): 23–29. http://dx.doi.org/10.36510/learnland.v6i2.601.

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There is currently a powerful push-pull factor in schooling. The push factor is that school is increasingly boring for students and alienating for teachers. The pull factor is that the exploding and alluring digital world is irresistible, but not necessarily productive in its raw form. The push-pull dynamic makes it inevitable that disruptive changes will occur. I have been part of a group that has been developing innovative responses to the current challenges. This response consists of integrating three components: deep learning goals, new pedagogies, and technology. The result will be more r

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Arman, Sandy Pratama. "PENGARUH PUSH AND PULL MOTIVATIONS WISATAWAN TERHADAP GASTRO TOURISM di SUMATERA BARAT." Jurnal IMPACT: Implementation and Action 1, no. 1 (2019): 25. http://dx.doi.org/10.31961/impact.v1i1.630.

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ABSTRACK Gastro-tourism adalah perjalanan rekreasi yang dilakukan semata-mata atau terutama untuk merasakan makanan di suatu wilayah. Gastro-tourism juga disebut sebagai wisata makanan (food tourism) atau wisata kuliner (culinary tourism) sebagai tujuan utama dari kegiatan wisata. Negara dengan budaya kuliner dan keanekaragamannya memanfaatkan hal tersebut untuk memotivasi wisatawan demi meningkatkan kunjungan wisatawan. Motivasi wisatawan dipengaruhi oleh faktor pendorong (push factor) dan faktor penarik (pull factor). Faktor pendorong adalah faktor-faktor yang berasal dari dalam diri w

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Sutanto, Yessy Fortunania, Auditia Setiobudi, and Kezia Novtavia Sugiharto. "Switching Intention in Halal Cosmetics Products." Jurnal Ekonomi, Bisnis & Entrepreneurship 18, no. 1 (2024): 186–96. https://doi.org/10.55208/qagkp386.

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The purpose of this research is to examine the switching intention towards Wardah Cosmetics products using the push-pull-mooring theory. The push factors tested in this study are dissatisfaction with the brand image factor, and the mooring factor is switching cost The technique used in this study is purposive sampling. 120 samples of non-Wardah users were obtained through an online questionnaire. The data analysis method uses multiple linear regression modelling. This study found that there is an influence of push factors and pull factors on switching intention. The mooring factor in this stud

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Sutanto, Yessy Fortunania, Auditia Setiobudi, and Kezia Novtavia Sugiharto. "Switching Intention in Halal Cosmetics Products." Jurnal Ekonomi, Bisnis & Entrepreneurship 18, no. 1 (2024): 186–96. http://dx.doi.org/10.55208/jebe.v18i1.496.

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The purpose of this research is to examine the switching intention towards Wardah Cosmetics products using the push-pull-mooring theory. The push factors tested in this study are dissatisfaction with the brand image factor, and the mooring factor is switching cost The technique used in this study is purposive sampling. 120 samples of non-Wardah users were obtained through an online questionnaire. The data analysis method uses multiple linear regression modelling. This study found that there is an influence of push factors and pull factors on switching intention. The mooring factor in this stud

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Firdausi, Asri Sekar Mawar, and Basu Swastha Dharmmesta. "The Effect of Push, Pull, and Mooring Factors on Customers’ Switching Intention to Green Cosmetics." Gadjah Mada International Journal of Business 25, no. 3 (2023): 327. http://dx.doi.org/10.22146/gamaijb.69863.

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Nowadays, consumption patterns concern consumers since they have negative impacts on environmental sustainability. Marketers have conducted some efforts to create eco-friendly products. This condition has caused research into green marketing to grow significantly. Various studies have been conducted to examine consumers' behavior intentions toward green products. However, the theory applied to explain the phenomenon still has the potential to be developed. Thus, in this study, the researchers examine the consumers' switching intention from conventional cosmetics to green cosmetics, by applying

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Aulia Azman, Heru. "PENGARUH PUSH DAN PULL FACTOR TERHADAP KUNJUNGAN WISATAWAN BACKPACKER KE BUKITTINGGI." Jurnal Benefita 1, no. 1 (2019): 182. http://dx.doi.org/10.22216/jbe.v1i1.3854.

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<p><em>This study aims to determine the effect of The</em><em> Push and Pull Factors on Backpacker tourist’s decision to visit Bukittinggi. The object of this research is Backpacker tourists who visit Bukittinggi consist with samples of 100 peoples. The data used in this study including primary and secondary data. Primary data comes from the opinions of each respondent through the questionnaire to find out the response of the research sample regarding the influence of Push and Pull factors on the Backpacker tourists decision. While secondary data comes from previous jou

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Thu Trang, Nguyen Thi. "Factors Influencing Customer Behavioral Intention of Mobile Money: A Case Study in Vietnam." International Journal of Research and Review 11, no. 11 (2024): 575–91. https://doi.org/10.52403/ijrr.20241159.

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This study explores the factors influencing the behavioural intention of Mobile Money services in Vietnam. To address the research problem, the author has combined the UTAUT2 model [1] with the Push-Pull-Mooring model [2]. The data collection was conducted from March to July 2024 across three regions of Vietnam: the North, Central, and South. The collection methods included both direct surveys and online surveys via Google Forms, distributed through social networks such as Facebook and Zalo. A total of 1,784 participants responded, of which 1,576 valid responses were obtained. Among them, 369

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Apriyani, Ni Putu Helda Silpia. "Push and Pull Factors Influencing Tourist Visits to Kertalangu Cultural Village, Denpasar, Bali." LACULTOUR: Journal of Language and Cultural Tourism 2, no. 2 (2023): 69–73. http://dx.doi.org/10.52352/lacultour.v2i2.1127.

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Push factors and pull factors are very important variables that motivate tourists to visit a tourist attraction. This study aims to identify the characteristics of tourists visiting the Kertalangu Cultural Village tourist attraction and examine the push factors and the pull factors that affect their visits. Data were collected by using questionnaire distributed to 180 international and domestic tourists who already visited the tourist attraction of Kertalangu Cultural Village. The collected data were then analyzed using descriptive statistical techniques and factor analysis which were processe

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Muhamad Syaeful Anwar and Lely Afiati. "NIAT BERALIH PENGGUNAAN SMARTPHONE: MENGINTEGRASIKAN KERANGKA KERJA DORONG-TARIK-TAMBAT." JURNAL LENTERA BISNIS 13, no. 3 (2024): 1717–34. http://dx.doi.org/10.34127/jrlab.v13i3.1218.

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This study empirically examines and analyzes the factors influencing the switching intention usage of Android smartphone to iOS smartphone. The research investigates three main categories: push factors, pull factors, and mooring factor. Push factors include dissatisfaction and low quality. Pull factors include alternative attractiveness and perceived usefulness. Mooring factor include switching costs. The research design employs an explanatory approach to determine one or more variables that explain the cause-and-effect relationship with other variables. Data was collected through a survey usi

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Febrianto, I. Gusti Agung, Mayang Fitri Anggan, and I. Putu Utama. "Push dan Pull Factor Motivasi Wisatawan Berkunjung ke Desa Wisata Lebakmuncang." Ranah Research : Journal of Multidisciplinary Research and Development 7, no. 4 (2025): 2409–19. https://doi.org/10.38035/rrj.v7i4.1499.

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Tourism villages represent a form of tourism destination that continues to evolve in response to the growing interest of tourists in authentic and sustainable experiences. One such tourism village currently developing in West Java is Lebakmuncang Tourism Village. Motivation is a fundamental element in tourism studies, serving as a primary driving force that compels individuals to engage in travel activities. Tourist motivation is influenced by two primary forces, commonly referred to as push and pull factors. The push and pull factor framework has become one of the most widely recognized and e

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Indawan, Fiskara, Sri Fitriani, Meily Ika Permata, and Indriani Karlina. "CAPITAL FLOWS DI INDONESIA: PERILAKU, PERAN, DAN OPTIMALITAS PENGGUNAANNYA BAGI PEREKONOMIAN." Buletin Ekonomi Moneter dan Perbankan 15, no. 3 (2013): 27–58. http://dx.doi.org/10.21098/bemp.v15i3.67.

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Berlimpahnya likuiditas global paska krisis global mengakibatkan membanjirnya aliran modal internasional ke pasar Surat Utang Negara (SUN). Selain bermanfaat, aliran modal asing tersebut,berpotensi menimbul risiko pembalikan aliran modal asing yang dapat menimbulkan ketidakstabilan di pasar keuangan domestik. Paper ini menganalisis faktor-faktor yang mempengaruhi keputusan investasi investor asing, yang mencakup faktor risiko dan return yang berasal dari domestik (pull factor) dan global (push factor). Hasil pengujian menunjukkan push factor sangat berperan mempengaruhi perilaku investor asing

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Mullet, Etienne, Véronique Dej, Isabelle Lemaire, Philippe Raïff, and Jolyon Barthorpe. "Studying, Working, and Living in Another EU Country." European Psychologist 5, no. 3 (2000): 216–27. http://dx.doi.org/10.1027//1016-9040.5.3.216.

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This study assessed the willingness of French youth to go and study or work for some time in another EU country. We examined three types of questions: (a) What is the overall level of willingness to go in another EU country? Does age, gender or socioeconomic status (SES) of the family influence this overall level? Which country do French youth prefer to go to? (b) Is a four-factor Push-Anti-Push-Pull-Anti-Pull model able to account for data regarding attitudes toward other countries and attitudes toward France? (c) Is this model able to predict willingness to go and study or work in another EU

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Giddy, Julia K. "Adventure Tourism Motivations: A push and pull factor approach." Bulletin of Geography. Socio-economic Series 42, no. 42 (2018): 47–58. http://dx.doi.org/10.2478/bog-2018-0030.

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Abstract The increased growth and commercialization of adventure tourism led to a number of changes in the profile of the individuals who now engage in adventure activities. As a result, previous understandings of adventure tourism motivations may no longer be valid. This study seeks to investigate the influence of these changes by analyzing the motivations of tourists who have engaged in adventure tourism across a range of commercial adventure activities. This is done through data collected from participants in adventure tourism, throughout South Africa, using a push and pull factor approach

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Manik, Gayatri, I. Ketut Suwena, and I. Wayan Suardana. "FAKTOR PENDORONG DAN PENARIK WISATAWAN BACKPACKER MANCANEGARA BERWISATA KE BALI." Jurnal IPTA 4, no. 2 (2016): 15. http://dx.doi.org/10.24843/ipta.2016.v04.i02.p04.

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Trend backpackers is growing in various areas, including in Bali. Backpackers have been identified as having “a preference for budget accommodation, independently organized travel and emphasis on meeting other travellers, longer rather than brief holidays. The purpose of this research are to anlyses the push and pull factors that motivate the foreign backpacker tourists traveled to Bali. Sample on this research is 200 respondents of backpackers and using purposive sampling technique. Offline questionnaires are used for data collecting and the analysis technique is based on factor analysis. The

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Ramazannejad, Yaser, Moslem Zarghamfard, Arezoo Hajisharifi, and Sahand Azar. "Factors Behind Tourists’ Travel Motivation: The Case of the Gilan Region, Iran." Quaestiones Geographicae 40, no. 4 (2021): 101–12. http://dx.doi.org/10.2478/quageo-2021-0032.

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Abstract This research aims to identify the pull and push factors that are effective for tourists travelling to Gilan province and classifying their motivations into key factors. Data were collected using a questionnaire. A total of 20 motives, including 11 push factors and 9 pull factors, were investigated. The sample size of the study was 390 people. For data analysis, single-sample t-test and factor analysis were used. The results showed that the average total pull motive was greater than the push motive. Motives were divided into three main factors: ‘nature-based tourism and spiritual rege

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Choi, So Young, and Sang-Joon Kim. "What Brings Female Professionals to Entrepreneurship? Exploring the Antecedents of Women’s Professional Entrepreneurship." Sustainability 13, no. 4 (2021): 1765. http://dx.doi.org/10.3390/su13041765.

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This study explores how female professionals engage in starting their own businesses, known as professional entrepreneurship. In particular, this study specifies what factors foster the likelihood of self-employment of female professionals. Drawing upon the push and pull theories of entrepreneurship, we argue that individual capabilities (as a pull factor) make the self-employment of female professionals less likely, while discrimination experiences (as a push factor) make the self-employment of female professionals more likely. Given such bifurcated effects of these factors, we examine the co

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Komalasari, Farida, and Eko Ganiarto. "FACTORS INFLUENCING INDONESIAN MILLENIALS’ TRAVEL DECISION: A CASE OF BANGKOK." FIRM Journal of Management Studies 5, no. 2 (2020): 158. http://dx.doi.org/10.33021/firm.v5i2.1029.

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<p>The number of Indonesian millenials visiting Bangkok is increase year by year. There must be a strong reason, why Indonesian millenials decide to visit Bangkok. This research aims to find out the factors influencing Indonesian millenials’ travel decision to visit Bangkok. The push and pull travel motivations theory are used to develop the research framework. A quantitative research with primary data collected by using a questionnaire is done. The data analysis used in this research is linear regression. There are two models, multiple linear regression and simple linear regression. A m

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Urbański, Mariusz. "Comparing Push and Pull Factors Affecting Migration." Economies 10, no. 1 (2022): 21. http://dx.doi.org/10.3390/economies10010021.

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The purpose of this research was to conduct a comparison of the push and pull factors affecting migration between Poland and Romania. The study aimed to find out which among the push and pull factors have a greater effect overall and individually on the migration activities. The study was conducted using primary data collected from migrants in both countries using a structured questionnaire. There were data from 298 and 288 surveys for Poland and Romania, respectively. The push and pull migration framework was applied to guide the study. The model suitability was confirmed satisfactory on vali

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Kuo, Cheng-Yi, and Jehn-Yih Wong. "Exploring Chinese Students’ Push and Pull Motivations in Influencing Life Satisfaction and General Well-being in Thailand." GATR GLOBAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE REVIEW 7, no. 3 (2019): 178–84. http://dx.doi.org/10.35609/gjbssr.2019.7.3(2).

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Objective - General well-being (GWB) is important for students’ mental wellness. This paper explores the motivations of Chinese students who study in Thailand and applies the push and pull model to explain how motivations influence life satisfaction (LS) and GWB. Methodology/Technique – 398 convenience samples from Dhurakij Pundit University were analysed. Finding - The results show that ‘personal growth’ is the most important push factor for motivation, whereas ‘the convenience to go to other cities’ is the most important pull factor for motivation. Moreover, overseas study motivations positi

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Ha, Thanh Tung, Thanh Chuong Nguyen, Sy Sua Tu, and Minh Hieu Nguyen. "Investigation of Influential Factors of Intention to Adopt Electric Vehicles for Motorcyclists in Vietnam." Sustainability 15, no. 11 (2023): 8765. http://dx.doi.org/10.3390/su15118765.

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(1) Background and aims: The exploration of the intention to adopt electric vehicles has been intensively studied in developed countries where passenger cars are the most common private motorized vehicle. However, the same is not true for motorcycle-dependent countries such as Vietnam. This study aimed to advance our understanding of the determinants of motorcyclists’ intention to use electric vehicles (i.e., electric passenger cars) in settings where the motorcycle is the dominant mode. (2) Data and methods: The partial least squares structural equation modeling (PLS-SEM) and the data from 33

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Indawan, Fiskara, Sri Fitriani, Meily Ika Permata, and Indriani Karlina. "Capital Flows in Indonesia: the Behavior, the Role, and Its Optimality Uses for the Economy." Buletin Ekonomi Moneter dan Perbankan 15, no. 3 (2013): 23–54. http://dx.doi.org/10.21098/bemp.v15i3.426.

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The abundance of global liquidity post the global crisis resulted in a huge amount of international capital flows to Government Securities (GS) market. Besides useful, the flow of foreign capital potentially give a risk reversal that may leads to instability in domestic financial market. This paper analyzes the determinant of foreign investors including the risk and returns, both from domestic (pull factor) as well as from global (push factor). The result shows that the push factor was instrumentally influence the behavior of foreign investors in the GS (Government Securities) market. For long

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Irsha, Momentya. "The Analysis of The Push Pull Motivation Factor and The Expectation of International Tourist in Ramayana Ballet Prambanan Yogyakarta." Tourisma: Jurnal Pariwisata 1, no. 1 (2018): 33. http://dx.doi.org/10.22146/gamajts.v1i1.36316.

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Cultural attraction in a country or region is an attraction that is demanded by international tourist, because tourists obviously want to know the culture of that country, such as by watch the dance. Ramayana Ballet Prambanan is a dance presents Javanese culture, both Central Java and Yogyakarta Special Region. This performance tells about Ramayana that is illustrated on the relief of Prambanan Temple. This study analyzes the push and pull factors of motivation, and expectation. Respondents of this study is international tourists. The writer adapted the push and pull factor developed by Crompt

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Kim, Minseo, Linda Heejung Lho, Heesup Han, and Jongsik Yu. "Unlocking the key factors behind the recurring patronage of openkitchen restaurants." Social Behavior and Personality: an international journal 52, no. 6 (2024): 1–13. http://dx.doi.org/10.2224/sbp.13103.

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We applied push???pull???mooring migration theory to open-kitchen restaurants to gain an understanding of customers??? revisit intention. Our model assessed the direct impacts of push, pull, and mooring factors on revisit intention to determine the influence of potential variables within each category. We conducted an online survey of 425 participants, employing a combination of qualitative and quantitative approaches. We validated the direct effects of the variables on revisit intention using structural equation modeling. Only the mooring factors had a significant direct impact on customer re

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Zhou, Tao. "Examining User Switch between Mobile Stores." Information Resources Management Journal 29, no. 2 (2016): 1–13. http://dx.doi.org/10.4018/irmj.2016040101.

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Retaining users and curbing their switching behavior are critical issues for mobile stores. Drawing on the push-pull-mooring (PPM) model, this research identified the factors affecting user switches between mobile stores. The push factors include dissatisfaction with system quality, information quality and service quality. The pull factor is alternative attractiveness. The mooring factors include switching costs and social influence. The results indicated that user switches receive influences from all three kinds of factors. Hence mobile stores need to be concerned with the effects of push, pu

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Acharya, Ram N., and Jay Lillywhite. "The Role of Push and Pull Motivations on Satisfaction and Consumer Loyalty to Agricultural Fairs." Agriculture 11, no. 10 (2021): 923. http://dx.doi.org/10.3390/agriculture11100923.

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The primary objective of this study is to examine the role of push and pull factors in determining consumer trip satisfaction and loyalty to agricultural fairs. We use a modified version of Yoon and Uysal’s causal model, initially proposed to evaluate consumers’ leisure behaviors. In particular, we utilize an exploratory factor analysis approach to identify latent constructs and a structural equation model to assess the impact of consumers’ internal desires for leisure activities (push motivation) and fair attributes (pull motivation) on trip satisfaction and loyalty. Consistent with the exist

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Said, Jumrin, and Maryono Maryono. "Motivation and Perception of Tourists as Push and Pull Factors to Visit National Park." E3S Web of Conferences 31 (2018): 08022. http://dx.doi.org/10.1051/e3sconf/20183108022.

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Push-pull theoretical framework is a popular theory to explain the reason why the tourists decide to visit the destination rather than other place, the kind of experience they want to get and the type of activity they want to do. In this paper, it is explained the motivation as push factors and the perception as pull factors of the tourist in deciding the destination based on previous literature and research using descriptive method. The framework asumed that tourists are motivated to fulfill their needs, including to reduce the psychological imbalance and to gain recognition of social status.

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Duncan, Jennifer L., Bharath M. Josiam, Young Hoon Kim, and Alexandria C. Kalldin. "Using factor-cluster analysis to segment patrons of casual dining establishments in the United States." British Food Journal 117, no. 4 (2015): 1377–98. http://dx.doi.org/10.1108/bfj-04-2014-0142.

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Purpose – Focussing on behaviors and attitudes of casual dining patrons, the purpose of this paper is to use a factor-cluster approach to segment patrons into market groups and attempts to determine if differences exist in motivational factors among segments. Design/methodology/approach – Factor-cluster analysis is an alternative segmentation method to more traditionally used methods based on consumer demographics. Push and pull motivators were analyzed through factor analysis to determine important groupings. Then, to identify homogenous subgroups, k-means cluster analysis was conducted to se

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Fahmi, Syaifuddin. "Analisis Perkembangan Riset Pemasaran Tentang Perilaku Konsumen Dalam Melakukan Perpindahan Layanan (Consumer Switching Behavior), Menggunakan Studi Literatur." INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 1, no. 1 (2017): 18–31. http://dx.doi.org/10.31842/jurnal-inobis.v1i1.14.

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Perilaku perpindahan pelanggan terjadi saat pelanggan meninggalkan layanan atau produk awal yang mereka gunakan dan menggantinya dengan produk atau layanan baru. Fenomena ini menarik untuk diteliti seiring dengan ketatnya persaingan dan perkembangan teknologi yang memunculkan banyak alternatif produk dan layanan untuk dipilih oleh konsumen. Penelitian ini bertujuan untuk menganalisis perkembangan riset di bidang perilaku perpindahan layanan yang dilakukan oleh konsumen. Metode yang dipergunakan adalah literatur review, yaitu dengan menganalisis jurnal yang terbit pada tahun 2010 sampai dengan

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Hendra Syaiful, Tonny Hendratono, and John JOI Ihalauw. "The Influence of Push and Pull Factor Motivation on Foreign Tourists' Revisit Intention in Religious Tourism." Proceeding of The International Global Tourism Science and Vocational Education 1, no. 2 (2024): 38–51. http://dx.doi.org/10.62951/icgtsave.v1i2.27.

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Religious tourism is a type of tourism categorized under special interest tourism. Special interest tourism emphasizes the push factors and specific interests or pull factors that greatly motivate tourists to visit the destination. This study aims to examine the influence of push motivation factors including education, interpersonal, physiological, and pull factors including tourist attractions, amenities, accessibility, and ancillary services on the revisit intention of foreign tourists to religious tourism destinations, specifically mosques in Batam City. This research is quantitative in nat

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Dwi Rahayu, Kadek Mayola, Ni Made Eka Mahadewi, and Woro Susianti. "PUSH AND PULL FACTORS OF FOREIGN TOURISTS IN CHOOSING TIRTA EMPUL SPIRITUAL TOURISM ATTRACTION, GIANYAR REGENCY, BALI." Jurnal Kepariwisataan 23, no. 2 (2024): 14–26. http://dx.doi.org/10.52352/jpar.v23i2.1543.

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This research was conducted to determine the push factors and pull factors of foreign tourists in choosing Tirta Empul Spiritual Tourism Attraction. The type of data used is quantitative data with data sources using primary and secondary data. The population in this study are foreign tourists who have visited Tirta Empul Tourist Attraction. The sampling technique uses purposive sampling with a total of 100 respondents. Data collection was done by questionnaire, literature study, and observation. The data analysis technique used Exploratory Factor Analysis using the Statistical Program For Soci

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Baniya, Rojan, Suman Ghimire, and Sandip Phuyal. "Push and Pull Factors and their effects on International Tourists’ Revisit Intention to Nepal." Gaze: Journal of Tourism and Hospitality 8 (July 19, 2017): 20–39. http://dx.doi.org/10.3126/gaze.v8i0.17830.

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International tourists are of great prominence to Nepali economy, consequently their motivation to visit Nepal should guide the success of Nepal as tourist destination. The primary objective of this study is to use commonly recognized ‘integrative models of push and pull motives’ to travel motivations of international tourists to Nepal. Based on previous studies, inspecting the direct effect of push and pull motives on international tourists to Nepal, this study proposes that except for ‘enhancing social’, all the other variables (pull factors – nature, culture and heritage sites, adventure, f

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Özsungur, Fahri. "The effects of technology acceptance and use behaviour on women’s entrepreneurship motivation factors." Asia Pacific Journal of Innovation and Entrepreneurship 13, no. 3 (2019): 367–80. http://dx.doi.org/10.1108/apjie-09-2019-0070.

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Purpose The purpose of this paper is to determine the effects of factors affecting the acceptance and use of technology on the factors affecting women’s entrepreneurship motivation. Design/methodology/approach This study was conducted with 156 women entrepreneurs in Turkey in February 2019. A mixed method evaluation design has been adopted in the study. Findings The findings revealed that effort expectancy was negatively associated with behaviour intention and push factor and positively associated with pull factor. Performance expectancy was positively associated with balance factor, push fact

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Adi Palguna, I. Kadek, NMS Wijaya, and NGAS Dewi. "PERSEPSI DAN MOTIVASI WISATAWAN STAYCATION BERKUNJUNG KE DESA BATUR KINTAMANI DI MASA PANDEMI COVID-19." Jurnal IPTA 9, no. 2 (2021): 235. http://dx.doi.org/10.24843/ipta.2021.v09.i02.p02.

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Staycation become more of trend during the pandemic COVID, because it does not require a lot of time, money and near home. The purpose of this study was to determine the characteristics, perceptions and motivations of staycation tourist visiting the Batur Kintamani Village during the pandemic COVID-19. The sample in this study were staycation tourist in the Batur Kintamani Village during the pandemic COVID-19. The sampling technique used purposive sampling on 100 respondents. The data collection technique by: observation, interview, questionnaire and literature study. The data analysis techniq

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Yan, Ruihe, Kem Z. K. Zhang, and Yugang Yu. "Switching from hotels to peer-to-peer accommodation: an empirical study." Information Technology & People 32, no. 6 (2019): 1657–78. http://dx.doi.org/10.1108/itp-12-2017-0444.

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Purpose Peer-to-peer (P2P) accommodation has become increasingly popular in recent years, and hotels are facing unprecedented impacts. Attracting new consumers and retaining existing ones are critical to the success of P2P accommodation and hotels. The purpose of this paper is to examine three categories of antecedents for hotels consumers’ switching intention: push (i.e. satiation), pull (i.e. perceived value) and mooring (i.e. optimal stimulation level) factors using push–pull–mooring (PPM) model. Design/methodology/approach Airbnb was chosen as the research context. An online survey was con

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Karunarathne, G. D. D. T., L. Wijewardene, and T. Abirame. "Factors That Influence Women Entrepreneurs in Women-Headed Families: A Case Study of Ammachchi Canteens in the Jaffna District, Sri Lanka." International Journal of Management Studies and Social Science Research 06, no. 01 (2024): 237–46. http://dx.doi.org/10.56293/ijmsssr.2024.4821.

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In general, there are different types of pull and push factors that are encouraging both males and females to become entrepreneurs, but the authors of this article identified that the same push and pull factors are acting in different ways according to the different situations. Therefore, the main purpose of this article is to find out how push and pull factors are affecting women-headed families in Jaffna District in the Northern Province of Sri Lanka. The data were collected through semi-structured interviews with 10 randomly selected women entrepreneurs in the Ammachchi canteens in the Jaff

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Klikar, M., I. V. Kityk, D. Kulwas, T. Mikysek, O. Pytela, and F. Bureš. "Multipodal arrangement of push–pull chromophores: a fundamental parameter affecting their electronic and optical properties." New Journal of Chemistry 41, no. 4 (2017): 1459–72. http://dx.doi.org/10.1039/c6nj02994a.

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Harahap, Sofia Ratna Sari, Saad Mohd Said, and Fatimah Said. "THE DETERMINANTS OF THE INFLOW OF INDONESIAN MIGRANTS WORKERS INTO MALAYSIA." Indonesian Management and Accounting Research 8, no. 1 (2009): 20–35. http://dx.doi.org/10.25105/imar.v8i1.1292.

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This study utilizes the push and pull theory as described in the Lowry (1966) spatial interaction model to estimate the determinants of Indonesian migrant workers into Malaysia during 1997-2005. The dependent variable used in this study is the number of Indonesian migrant workers and the independent variables are the income per capita in Malaysia and the unemployment rates in Indonesia. The regression model is estimated by using the ordinary least squares (OLS) technique. The result shows that both income per capita and unemployment rates have positive effects on Indonesian migrant workers int

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Octaviyani, Putu Ellis, Made Antara, and I. Gusti Ayu Oka Suryawardani. "Balinese Purification (Melukat) Ritual: Motivation, Satisfaction, and Loyalty of Visitors." International Journal of Applied Research in Tourism and Hospitality 1, no. 2 (2023): 145–55. http://dx.doi.org/10.52352/ijarthy.v1i2.813.

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Melukat ritual is a Balinese tradition which is believed to remove impurities in humans besides curing diseases. One of the main factors determining its development are motivation, satisfaction, and loyalty. The purpose of this study was to identify and analyze the influence of visitor motivation on satisfaction and loyalty. This study uses a quantitative descriptive approach to 100 respondents who have carried out the melukat ritual at Genah Melukat Sebatu, Tirta Empul Temple, Tirta Sudamala Temple and Pancoran Solas. Furthermore, the data were analyzed using the structural equation modeling

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Lim, Joon Soo, and Nalae Hong. "Perceived Search Overload, Generative AI Credibility, and Comparative Usefulness: A Channel Complementarity Approach to Health Information Seeking." Health & New Media Research 9, no. 1 (2025): 124–45. https://doi.org/10.22720/hnmr.2025.00115.

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Grounded in Channel Complementarity Theory (CCT), this study assumes that users perceive Generative AI (GenAI) tools not as replacements but as complementary sources for seeking health information. Applying the push-pull-mooring (PPM) framework from information systems research, it examines how perceived information overload with traditional search engines (push factor), the perceived credibility of GenAI-generated health information (pull factor), and perceived hallucination risk (mooring factor) are associated with current users’ intentions to continue using GenAI tools, with comparative use

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Lee, Haemin, and Shik Heo. "An Analysis on the Impact Factors for Switching from Digital to On-Site in the Performing Arts: Focusing on the Push-Pull-Mooring Framework." Korean Arts Association of Arts Management 66 (May 31, 2023): 5–34. http://dx.doi.org/10.52564/jamp.2023.66.5.

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This thesis is aimed to identify what the impact factors are that drive digital viewers to want to switch from digital viewing to direct viewing and how that differs between classical music and popular music by monitoring the increasing digital performance viewing phenomenon. A multi-group analysis between genres was conducted based on the Push-Pull-Mooring(PPM) framework: Push factors that push from digital to On-site consisted of Low Satisfaction and Low Enjoyment; Pull factors that attract On-site from digital consisted of Alternative Attractiveness and Subjective Norms; the Mooring factor,

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