Relevant bibliographies by topics / Purchase behavior / Dissertations / Theses
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Dissertations / Theses on the topic 'Purchase behavior'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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1

Ge, Cha Lin. "Study on housing purchase behavior in Shanghai." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636715.

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2

Schwartz, Joseph Michael. "Understanding the coupon prone purchaser : the importance of economic and psychological elements of sales promotions in motivating purchase." Diss., Georgia Institute of Technology, 1995. http://hdl.handle.net/1853/31030.

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3

Lee, Misuk. "Airline passengers' online search and purchase behaviors." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/29605.

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Thesis (Ph.D)--Industrial and Systems Engineering, Georgia Institute of Technology, 2010.<br>Committee Chair: Garrow, Laurie; Committee Co-Chair: Castillo, Marco; Committee Co-Chair: Goldsman, David; Committee Member: Griffin, Paul; Committee Member: White, Chelsea (Chip). Part of the SMARTech Electronic Thesis and Dissertation Collection.
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4

Su, Chenting. "Modeling Spousal Family Purchase Decision Behavior: A Dynamic Simultaneous Equations Approach." Diss., Virginia Tech, 1999. http://hdl.handle.net/10919/40012.

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This dissertation represented an initial effort to model spousal family purchase decision behavior in terms of spousal coercion propensity. Two major issues concerning how spouses resolve conflicts were investigated: (1) What are the spousal behavioral interactions in household conflict resolution processes? (2) What are the temporal aspects of spousal family decision behaviors? It was hypothesized that spouses tend to not reciprocate their partners' uses of coercive influence strategies in a decision, given their avoidance of conflict. Also, spouses who used more power in the past tend to
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Pleasant, Jamie Tyrone. "A model of consumer behavior for understanding purchase intent of subcultures : the Ethnic Consumer Purchase Intent Model (ECPIM)." Diss., Georgia Institute of Technology, 1999. http://hdl.handle.net/1853/29519.

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6

Dodd, Melissa D. "Corporate social responsibility and consumer purchase intention." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/647.

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7

Schmidt, Toni [Verfasser]. "Shopper Behavior at the Point of Purchase / Toni Schmidt." Frankfurt : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2016. http://d-nb.info/1102804959/34.

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8

Gao, Li. "Chinese cultural values and purchase behavior of technology products." Rennes 1, 2012. http://www.theses.fr/2012REN1G039.

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Cette recherche vise à construire un modèle explicatif pour comprendre l'influence des valeurs culturelles chinoises sur le comportement d'achat de produits technologiques à travers le rôle de la signification perçue du produit, l'intention personnelle du consommateur et les conditions extérieures qui facilitent les comportements. Les mesures des variables et les modèles de recherche sont construits en fonction de recherches précédentes sur les valeurs culturelles, le comportement du consommateur et l'acceptation de la technologie. Trois questions de recherche sont traitées dans ce travail : (
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Klimo, Ján. "Stimulating Repeat Purchase Behavior: Case Study of Solosso Company." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113956.

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The goal of this thesis is to propose strategies that profitably stimulate repeat purchase behaviour of Solosso's customers, Solosso being an e-commerce start-up producing custom made dress shirts. In order to accomplish the stated goal, research has been conducted into the existing body of literature about the subject, models for managing customers for value have been presented and applied on Solosso's customer database. Additionally, customer survey has been conducted to better understand customers' behaviour. Based on the applied models and the findings from the survey, the thesis delivers
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Jozanovic, Helena. "The pre-purchase journey of online shopping : A study of Swedish consumers’ online shopping pre-purchase phase." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32142.

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With changing environments and the development of technology, the online marketplace is a relevant field in need of continuous study. As consumer act and behave differently due to cultural aspects as well as individual characteristics and external influences, there is a need for research in order to understand their behavior in this changing marketplace. This paper investigates the elements of Swedish online consumers’ pre-purchase journeys, and sought out to contribute in terms of illustrating the online shopping journey in today’s online environment from a consumer perspective. It does so ba
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Mariadassou, Shwetha Paramananda. "Relative performance transparency : effects on sustainable purchase and consumption behavior." Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/112010.

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Thesis: S.M., Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center, 2017.<br>This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.<br>Cataloged from student-submitted PDF version of thesis.<br>Includes bibliographical references (pages 55-60).<br>We build on existing operations and marketing research focusing on the effect of information transparency on consumers by studying how transparency into the levels and changes of relative sustainability performance affe
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Clarke, Peter, and n/a. "Parental Gift Giving Behaviour at Christmas: An Exploratory Study." Griffith University. School of Marketing and Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040520.103119.

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Christmas is generally described as cultural, ritual and sociological phenomena of devotion, community and consumption. The topic of this dissertation concerns a specific stream of research within the general domain of consumer behaviour. The focal objective of this study is to develop a model and generate theory about parental gift giving behaviour at Christmas. My study is unique because it attempts to model parental gift giving at Christmas in a consumer behaviour context. Consumer behaviour theory suggests that parents seek information about possible gifts, set selection criteria for
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Clarke, Peter. "Parental Gift Giving Behaviour at Christmas: An Exploratory Study." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/367633.

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Christmas is generally described as cultural, ritual and sociological phenomena of devotion, community and consumption. The topic of this dissertation concerns a specific stream of research within the general domain of consumer behaviour. The focal objective of this study is to develop a model and generate theory about parental gift giving behaviour at Christmas. My study is unique because it attempts to model parental gift giving at Christmas in a consumer behaviour context. Consumer behaviour theory suggests that parents seek information about possible gifts, set selection criteria for
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14

Khan, Farahnaz L. "Visit versus Purchase: Comparing Internet Shopper Clusters." Cleveland, Ohio : Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1209738663.

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Thesis (M.A.)--Cleveland State University, 2008.<br>Abstract. Title from PDF t.p. (viewed on May 8, 2008). Includes bibliographical references (p. 121-127). Available online via the OhioLINK ETD Center. Also available in print.
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Leitão, Maria Leonor Vieira Teles de Menezes. "Determinants of green purchase behavior." Master's thesis, 2021. http://hdl.handle.net/10362/121310.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Information Analysis and Management<br>The green industry has been growing over the years. Consumers and companies are more concerned about their footprint and strive to reduce the environmental problems and increase their ecological actions. Thus, understanding the determinants of green purchase behavior is essential for marketers and companies to improve their strategies and products. To achieve the objective of the dissertation, a conceptual mode
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Hou, Ming-Ta, and 侯明達. "A Study on Nutraceuticals Purchase Message Source and Purchase Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5gr9cf.

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碩士<br>朝陽科技大學<br>企業管理系高階產業經營碩士在職專班<br>106<br>The purpose of this study is to understand how consumers perceive the relationship between the various product sources and the consumer's Purchasing channel. In this study, a total of 250 questionnaires were sent out by convenient sampling method. A total of 206 samples were collected. The conclusions of this study are as follows: First, the most commonly purchased nnutraceutical are sequential vitamins, probiotics, calcium tablets, galactic-oligosaccharides, Fish oil, and chicken essence. Second, consumers pay the most attention to the purchase of h
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Tsai, Yi-jing, and 蔡宜靜. "The Study of Purchase Motivation, Purchase Involvement and Consumer Purchase Behavior for Saxophone Instruments." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/62732570800111481395.

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碩士<br>朝陽科技大學<br>企業管理系碩士班<br>100<br>Currently, China is a powerful economic entity of the world. The saxophone industries of Houli Dist. Taichung have to transformation that competition by china manufacturers, and globalization is a necessary strategy. The products of Taiwan have to make more precision to competition China manufactures. That is effect by China product, Low product prices, information transparency, and rapid counterfeit, so consumers are doesn’t know how to choice adapt product by themselves. Manufacturers have to same position with customer, and to understand consumer awareness
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Lin, Yi-Hsuan, and 林宜萱. "Impulse purchase behavior of mobile commerce." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/h57865.

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碩士<br>中原大學<br>資訊管理研究所<br>102<br>This study used mobile commerce as the background for a discussion on perceptions of time pressure, prices, conformity, and emotions and their influence on impulse purchase behavior. We conducted an experiment using a 2x2 factorial design, in which perception of prices was divided into promotion and non-promotion prices, and perceptions of time pressure were divided into high low pressure. We then applied these factors to the design of four types of questionnaires for distribution to consumers. Finally, analysis of the questionnaire results led to the formulatio
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Chen, Kai-Ming, and 陳凱銘. "Consumer Loneliness and Consumer Purchase Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/khmap7.

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碩士<br>國立彰化師範大學<br>企業管理學系<br>106<br>Despite the popularity of social networking and the internet, loneliness appears to prevail among consumers. However, previous studies did not provide much evidence regarding the association between consumer loneliness and consumer commodity preferences. With the aid of the questionnaire developed by the study, the data of the study were collected from Taiwanese consumers.The data of the study were analyzed to examine the direct effects of consumer emotional loneliness and social loneliness on consumer commodity preferences and the indirect effects of consume
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Ho, I.-Ching, and 何宜靜. "Relationship between Paintball’s Experiential Marketing, Purchase Motivation and Post-purchase Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/97617933025443352936.

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碩士<br>國立體育大學<br>休閒產業經營學系碩士班<br>98<br>The purpose of this study was to explore the relationship among the experiential marketing theory, purchase motivation and post-purchase behavior of paintball sport consumers. The method of this study was qualitative and research tool was an on-site survey with a total of 304 valid responses out of 312. The response rate was 97.4%. The researcher used descriptive statistics, independernt sample t-test, one-way Manova, and Pearson’s product moment correlation to analyze the data. The results indicated that: 1. Paintball sport’s consumers perceived higher
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Lien, Chih-Hao, and 連志皓. "The Antecedents of Online Browsing Behavior and Online Purchase Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/80475433589210848158.

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碩士<br>朝陽科技大學<br>資訊管理系<br>104<br>With the rapid development of the World Wide Web, more and more users shop online. Many sellers thus switch their focus from physical markets to online shopping environment. Under this competitive environment, managers need to understand factors influencing customers’ online behavior to increase income. In addition, encouraging customers to use online platforms to browse product information can not only lead consumers to make actual purchase online but also boost peripheral advertising gains and enhance brand awareness. Accordingly, encouraging users to shop onl
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HSIEH, YU JU, and 謝郁孺. "Discussing Consumer's Purchase Behavior by Using Theory of Planned Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/nu7m33.

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碩士<br>逢甲大學<br>科技管理碩士學位學程<br>107<br>With the quick development of e-commerce, the Internet has gradually developed into new media, channels and transaction platforms, and consumers have launched new consumer behavior patterns through the Internet. According to the study of the consumer of purchasing behavior in 2018 by MIC, it was found that the average online shopping rate of Taiwanese people has close in physical shopping, which is about 4.5 times in 10 shopping activities. It is through the online shopping channel. The target of this research is using the theory of planned behavior as the ba
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hui, lin ju, and 林茹慧. "A Study of Customer Purchase Marketing and Purchase Behavior in Internet Shopping." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/07785071243264072085.

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碩士<br>亞洲大學<br>國際企業學系碩士班<br>95<br>Internet shopping stores have gradually formed a consumer to buy a new access products. Participate in the purchase of the consumer is not homogeneous, through the purchase of motivating factors to understand the market segments and separate characteristics will be a useful marketing tool. In this study, factor analysis to understand the Internet to consumers in the Internet shops to buy the main motivation, and based on the description of the use of cluster analysis motivation to separate the consumption behavior, Cluster purchases with the motive of the type
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Yen-Ju, Lo, and 駱彥汝. "The Relationship between Purchase Intention and Purchase Behavior on an attribution view." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/19547581409307712393.

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Wang, Chi-Feng, and 王基峰. "The Purchase Motivation, Purchase Behavior, and Involvement of Taiwan Sport Lottery Consumers." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/hufnm7.

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碩士<br>臺北市立大學<br>運動教育研究所碩士在職專班<br>105<br>With the prevalence of sporty activities worldwide, the athletics and leisure industry benefiting the global economy acts a prominent role in the twenty-one century; therefore, the sport lottery becomes an effective way of releasing the pressure and pleasuring the living of Taiwanese people. This study hope to find out the relationship among purchase motivation, the degrees of involvement and purchase behavior of the Taiwan sport lottery customers, and aim at the three research purposes as follows. (1) Understanding the purchase motivation, the degrees o
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WANG, CHIA-HSIN, and 王家新. "Animation Movie Viewing Behavior and Peripheral Commodity Purchase Behavior and Purchase Intention - Taking Miyazaki's Animation as an Example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/63801274675194373114.

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碩士<br>中華科技大學<br>經營管理研究所<br>105<br>Digital media is the trend of the future world. The relevant industries of the digital media will also have outstanding developed. The animation industry is one of the most important parts of the eight themes of the Taiwan digital industry. There are several major categories such as animation film, TV and tape. The animation is also the base of movies industry. Therefore, the animation technology will be more importantly compared to the past time during the new era of future digital movie, entertainment and culture. In addition, the economic benefits and the a
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HSU, PEI-JU, and 許珮茹. "Research on Consumers' Purchase Behavior of Smartphone." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/ny5mv7.

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碩士<br>南亞技術學院<br>應用科技研究所<br>105<br>After Taiwan's economy took off, consumers have constantly risen their demand for cellphone quality. Competition thus shifted from price to quality and consumers focused on innovative hardware, software and services.As a result, those capable of designing products that meet consumers' demands have become consumer favorites in 2016.Therefore, this study investigated consumer behavior regarding cellphones to understand their expectations, specifically, their desired product attributes, their motivation to purchase, their consumption ideals, and the correlations
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Kuo, Kao-Fu, and 郭高富. "Study on Purchase Behavior of Hanging Baskets." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/34758843358095140729.

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碩士<br>國立臺灣大學<br>園藝學研究所<br>94<br>The goal of this research is to investigate the relation of the quality of hanging basket plants to consumers'' choices. And, the field of this study is located onto Chien Kuo Holiday Flower Market in Taipei. There are various of species of hanging basket plants, from which I''ve chosen four common ones as the objects of study：Epipremnum aureus, Hedera helix, Dischidia ruscifolia and Codonanthe crassifolia. By means of data-collection and field-observation of these four plants, I locate four determinants：price, light requirement, color of species, and textures o
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Lin, Darren, and 林德仁. "Chinese tourists in Taiwan's impulse purchase behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/50825618023728444691.

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碩士<br>中國文化大學<br>觀光休閒事業管理研究所<br>98<br>Chinese mainland tourism industry has enormous potential, in 2008 replaced Japan and Germany as the world's two major tourism economy. Since July 2008 mainland Chinese to visit Taiwan for sightseeing since the monthly increase in total attendance, while tourism "shopping" in the tourism supply and tourism demand has always occupied a very important proportion of the hope this will help enhance the industry's service quality and performanc, and passenger satisfaction, and create a win-win. This research content first by on-site observation method, understand
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Liao, Szu-Ting, and 廖思婷. "Study on Purchase Behavior of Foliage Plants." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/98082385593952426270.

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碩士<br>國立臺灣大學<br>園藝學研究所<br>91<br>This study developed conjoint models to examine consumers’ preferences for foliage plants and to compare relative importance of foliage plants attributes that may influence consumers’ choice behavior. The other purpose of this study was to compare verbal versus pictorial stimuli in conjoint analysis. There were two kinds of questionnaires, one was verbal stimuli, the other was pictorial stimuli. The respondents were asked to make trade-offs between four attributes, and gave preference ranking to nine alternatives. The conjoint model was used to estimate for the
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Chao, Pei-Chung, and 趙珮淳. "The Study on Purchase Behavior of SmartPhone." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/52908181857465136782.

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碩士<br>國立高雄應用科技大學<br>國際企業系碩士在職專班<br>101<br>The mobile communications technology has developed rapidly in recent years. Smart phones have been widely accepted and become a necessity in people’s life. Since the market of smart phone is competitive, high market share and pricing depend on how the manufacturers meet consumer's changing needs and respond to the development of new technologies. In the past, manufacturers had focused on the introduction of innovative technologies rather than on the consumers' behavioral intention. In this study, we use research methods such as consumer analysis and ex
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Liu, Chiao-Wen, and 劉巧雯. "A Study on Local Product Purchase Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/91302872277248476003.

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碩士<br>國立嘉義大學<br>觀光休閒管理研究所<br>99<br>The purpose of this study was to investigate the relationships between travel characteristics, product attributes, store attributes and purchase intention; and to analyze what souvenir attributes and store attributes will influence tourists’ purchase intention. Data were collected from 350 tourists who had traveled to Chihkan Tower. There were 304 valid questionnaires. Using factor analysis, three dimensions, Design, Unique, and Aesthetic selection, were extracted from 9 attributes of the gift products, and, three dimensions, Image and sales associate, Locati
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CHAO, HSI-LEI, and 巢璽磊. "Consumer motivation and behavior of pet purchase." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/973nvd.

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碩士<br>銘傳大學<br>醫療資訊與管理學系健康產業管理碩士班<br>107<br>The purpose of this study is to explore the consumer motivations and behaviors of the pet owner, and to understand the evaluation of pet products, motivations and consumption when keeping pets. To understand the conditions of the owner for the selection of pet products and medical products. Based on the behavior of consumers, the impact of the psychological level of the owner is explored. For the owners of pets, especially the breeding of dogs and cats as the main research object. A total of 606 valid questionnaires were collected and analyzed by Stat
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KHUAT, THUY TRANG, and 屈倕妝. "Vietnamese Consumers’ Purchase Behavior toward Organic Food." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2e3udp.

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碩士<br>中國文化大學<br>全球商務碩士學位學程碩士班<br>107<br>ABSTRACT The demand for organic food products is now increasing rapidly and can be seen as a hot trend developing throughout the world due to the concern about food standard safety, human health, and harm-free environment. In Vietnam, people have the tendency to purchase and consume organic food instead of conventional food in order to promote better health and be friendlier to the environment. The purpose of this study is to understand Vietnamese consumers’ perception on organic food as well as to examine the relationships among factors which have an e
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Chen, Wu Meng, and 吳孟真. "Low Cost Netbook；Marketing Strateg；Consumer Behavior；Market Segmentation；Purchase Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/15089569456347290218.

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碩士<br>輔仁大學<br>應用統計學研究所<br>97<br>Due to the popularity of internet and the change of modern life style, laptop computer’s lightness and portability make it gradually replace desktop. In the trend of more needs for mobility of internet and more cost concern, Netbook comes into existence. This study is constructed under the EKB consumer behavior mode, by conducting in post segmentation method. It tested the variables of target group and lifestyle, and compares their difference in two market segmentation of groups who bought or owned laptop computers. After that, the study chose the appropriate ma
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HSU, CIPHER, and 許智偉. "Additional Purchase on Consumer Purchase Behavior in Chain Drugstore:An Application of Conjoint Analysis." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/asf9h9.

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碩士<br>德明財經科技大學<br>資訊管理系<br>105<br>In Taiwan, drug stores are second an important than convenience stores. That means they are facing stiff competition in the industry, Additional purchase in the "over-the-counter" is their most popular promotional strategy, as it can be cleared at the last minute directly stimulate the consumer's willingness to buy in order to create a higher amount of consumption and thus for enterprises to achieve greater profits. Therefore, this study explores consumers' purchasing preferences for additional purchase products by means of conjoint analysis, and then construc
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Chen, Hsiang-Ning, and 陳香甯. "The Relationship of Purchase Information Source and Purchase Behavior of Whitening Toiletry Consumers." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/55340253484997385947.

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碩士<br>國立臺北大學<br>企業管理學系<br>91<br>As the significant demanding growth of whitening toiletry, whitening toiletry has become the most important part of cosmetics industry. This research will examine the relationship between the purchase information source and purchase behavior of whitening toiletry buyers, attempt to deeply understand the whitening toiletry market and find out some purchasing styles and critical factors. These critical factors include purchase information source, purchase behavior and other fundamental variables. Both structured interviews and questionnaires will be use
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Shih, Ya-shin, and 施雅欣. "A Study on Purchase Motives, Purchase Involvementand Purchase Behavior of Sport Lottery Consumers－The Case of Taizhong City." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/22879890354449244027.

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碩士<br>國立中正大學<br>運動與休閒教育所<br>97<br>The present study aimed to discuss the relationship awong the consumers’ purchase motivations, level of involvement and purchasing behavior, also to discuss its differences based on demographics. Questionnaire was the mainly research method. The samples were recruited from 800 consumers of sports lottery in the north, middle, south and eastern Taiwan using convenience sampling.The questionnaire was analyzed using Factor Analysis, T Test, one-way MANOVA, Chi-Square Test, and Discriminant Analysis. The study results have shown that male and female consumers’ pur
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Lin, Hsin-Yu, and 林心語. "The Study of the Relationships among Information Search, Impulsive Purchase Behavior, Conformity Behavior and Post-purchase Reactions of Beauty Saloon." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/29059009164585879589.

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碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>104<br>As people’s requirement on the quality of service rise, the beauty industry must improve its service to deal with the phenomena. Hence, in order to consolidate the customer source, it is necessary to explore in depth the process of customer consumption behavior to understand the actual need and feel of a customer. The purpose of this study is to comprehend the customer consumption process which includes information search, impulse purchases, conformity behavior and post-purchase dissonance by using questionnaire survey. 　　This study uses the beauty salon
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Jeniffer and 許惠貞. "The Effects of Learning Behavior and Marketing Activities on Consumer Purchase Behavior:." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/15797875565830014477.

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碩士<br>國立臺灣科技大學<br>管理研究所企業管理學程<br>88<br>In this research, we would like to study households’ learning behavior and how Last purchasing experience, Sales promotion and Advertising activities influence households’ purchase behaviors. Empirically, we study four consumer-product categories: cookies, chocolate, milk powder, and tissue. In our study, we employ logistic model to explore the influence of Last purchasing experience, Sales promotion, and Advertising activities on purchase behaviors. We adopt stepwise regression to select important variables. In our study, we have five
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Wha, Chia Choon, and 謝俊輝. "Research Theory Planned Behavior of Consumer Malaysia Johor Purchase Vehicle Behavior Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/97572780710388229089.

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碩士<br>樹德科技大學<br>經營管理研究所<br>104<br>Malaysia''s currently automobile industry is getting very competitive between local brands and imported brands, In terms of the consumers’ knowledge of automotive has improved and consumers’ education level are getting higher , this affects consumers’ buying behavior , and also affect the decision of consumers. Consumers’ behavior has changed, in facts, consumers are more concerned about pricing, quality, safety, and technology built, maintenance and service. In order to assist Malaysia automotive industry, the industry has to firstly understand consumers’ be
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LIN, YU-CHUN, and 林俞君. "A Study for Online Consumer’s Impulsive Buying Behavior and Post-Purchase Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/y5pm9g.

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碩士<br>逢甲大學<br>企業管理學系<br>107<br>In this advanced information generation, more and more people are buying products on the Internet. Due to the variety of selections of online store products and well-designed website pages, consumers will be promoting their emotions (pleasure and arousal), which in turn induces customer impulse buying behavior. However, existing researches regarding online impulse buying are mainly focused on the influence of website attribute stimulation on impulsive buying behavior, which lacks research consumers’ post-purchase cognitive dissonance (product dissonance and emoti
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LEE, HSIN, and 李. 馨. "Antecedents of Purchase Behavior and Customer Citizenship Behavior in Sharing Economy Businesses." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6h8hs7.

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碩士<br>銘傳大學<br>國際企業學系碩士班<br>106<br>Consumers are now aware that excessive consumption will result in the issue relative to environmental damage. The business model relative to pursuing environmental sustainability is more and more important. Consumers can use less money to get their products and service in the sharing economy business model. This study defines the sharing economy model as products or service are provided by the suppliers who have less-used resource, and these products or service can be provided to other consumer For example: Uber, Airbnb, and Uspace. This study applied the trip
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Chi, Tsung-Yun, and 紀宗澐. "Factors Influencing Consumer''s Purchase Behavior forIndie-Music." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/vtt3y5.

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碩士<br>銘傳大學<br>管理研究所<br>97<br>Regarding the music industry in Taiwan, the major mainstream Medias (newspaper, television and radio broadcast) are placing profit as first consideration. Because independent music (indie-music) business system pays more attention to the essence of music, less to none was invested in advertisement and propaganda. In 18th Golden Melody Awards prize list, and the independent singer win the popular singer in many awards. Indie-music has become the hottest vocabulary in 2007 and bring musical wave into market gradually. This study is mainly discussing the consumer beha
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Son, Junghwa. "Indian consumer purchase behavior of foreign brand jeans." 2007. http://digital.library.okstate.edu/etd/umi-okstate-2591.pdf.

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Hui-ChenHan and 韓惠真. "The Study of Purchase Behavior of Environmental Equipments." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/06065397315166197199.

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碩士<br>國立成功大學<br>企業管理學系碩士在職專班<br>102<br>Environmental issues have become prominent in the twenty first century and “green” trends have become widespread. This has advanced novel consumption patterns and profoundly influenced lifestyles and industry development. We adopted the theory of planned behavior (TPB) to investigate the influence that green information-product procurement in industries exerts on planned behavior. A questionnaire survey was administered to the procurement staff, managers, and general managers in the information-technology industries of Taiwan. Overall, 300 questionnaires
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Shih, Fu-Ya, and 施芙雅. "The Antecedents of Ugly Image Product Purchase Behavior." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/48929627924956895567.

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碩士<br>國立彰化師範大學<br>企業管理學系行銷與流通管理碩士班<br>104<br>With the rapid development of information transfer with time, a new concept of a merchandise form about ugly images widespread through the networks has become a new consumer phenomenon. In spite of the gaining popularity with ugly images, the majority of literatures still focus on the discussion of beauty instead of ugly. Therefore, this study is dedicated to explore the development of concepts of beauty and ugly, list three categories of ugly images on the current market, and study the change of attitude in different types of consumer behavior. Mor
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Wang, Yung-Lin, and 王永霖. "Exploring Consumers’ Preference and Purchase Behavior regarding Detergents." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/n86z5r.

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碩士<br>國立政治大學<br>企業管理研究所(MBA學位學程)<br>106<br>Nowadays, consumers have strong awareness about health and environmental issues, natural detergents thus become more popular than before. Taking the N brand, which claimed natural ingredients, for example, the study investigated consumers’ attitudes and their decision making toward the detergents. The survey focused on female aged 30 – 59 in Taipei City and New Taipei City. The whole study project included three parts, questionnaire, conjoint analysis, and eye-movement research. The results of the study showed that most of the consumers used the liq
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Liou, Wei-Hao, and 劉偉皓. "The Study of Purchase Behavior on Facebook Live." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3b5hqy.

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碩士<br>國立中央大學<br>企業管理學系<br>106<br>The emergence of live broadcasts has made timeliness possible with the popularity of smart phone and devices in recent years. People can use the mobile device to share their daily life with friends instantly. In addition to sharing life, the audience can also interact with the host. The live broadcast even has become a way for sales. The host is just like a physical store salesperson who is not actually present on your side. They will be like a real person and introduce the product for you. The communication and the excited sense of time-limited auction bring t
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Lee, Chun-Hung, and 李俊泓. "A Study of Brand Image, Brand Attitude, Purchase Intentions and Purchase Behavior from Theory of Planned Behavior: For Example in Smartphone." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/08288978364467761973.

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碩士<br>明新科技大學<br>資訊管理研究所<br>102<br>As technology advances , people are mobile , wireless Internet access and multimedia entertainment needs have increased significantly , and therefore the rate of consumer smartphone holders increased year by year ; worth noting that the actual purchase of a tendency to drive brand image , from 2012 began in the second half , to get rid of Xiaomi that other competitors to become the next most Chinese consumers who want to buy a mobile phone third. Xiaomi phone use to imitate the iPhone appearance caused by topic and create a so-called user- created operating sy
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