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1
WITEK, Lucyna, Wiesława KUŹNIAR, Anna KOROMBEL, and Alena ANDREJOVSKA. "GREEN MARKETING: PERCEIVED GREEN PURCHASE CONTROL AND ITS ROLE IN EXPLAINING GREEN PURCHASE INTENTIONS: THE EMERGING MARKET PERSPECTIVE." Humanities and Social Sciences quarterly 30, no. 4 - part 2 (2023): 403–16. http://dx.doi.org/10.7862/rz.2023.hss.87.
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Sustainable development is becoming a subject of global discussion. Behaviors towards the purchase of eco-friendly products may help protect the environment and reduce the adverse effects of consumption. This article aims to provide a deeper understanding of the predictors of green purchase behavior, and, in particular, to explain the role of perceived green purchase control in shaping the intention to purchase a green product. The theoretical approach is based on the Theory of Planned Behavior. An empirical study was carried out among 650 Polish purchasers of green products; data were collected using an online survey. The research clarifies how perceived green purchase control affects the intention to purchase a green product. Intentions are positively and strongly correlated with attitudes and subjective norms. On the other hand, the relationship with perceived green purchase control is relatively weak, yet statistically significant. This study provides valuable knowledge on the factors clarifying purchasers’ behavior towards green products. It aids understanding of the importance of barriers to green product purchases and the formulation of marketing strategies to narrow the gap between positive attitudes and behavior, and trigger the effect of switching to green versions of products.
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P. Mohanraj. "Understanding Post Purchase Behaviour among the Consumers towards Organic Food Products – A View from Health Management." Journal of Information Systems Engineering and Management 10, no. 19s (2025): 379–87. https://doi.org/10.52783/jisem.v10i19s.3042.
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Introduction: Post-purchase behavior is actions and responses of consumers when they have purchased a good. This stage is important to understanding how the consumer perceives his or her purchase or whether it meets his expectations, which can affect decisions in future purchases and in brand loyalty. In the case of organic food products, post-purchase behavior encompasses various psychological, social, and behavioral factors that shape how consumers assess their experience with the product and determine whether they will continue purchasing organic food. Although organic food consumption decisions are driven by consumer interest in health and ethical principles, the post-purchase behavior of consumers is key to maintaining long-term growth. Objectives: The study mainly aimed at understanding post purchase behaviour among the consumers towards organic food products in Erode District of Tamil Nadu, India. Methods: 100 samples were chosen by convenience sampling in Erode District of Tamil Nadu, India. The questionnaire was designed to collect data from the samples. The Kruskal Wallis test was used in the study. Results: Higher age groups of consumers perceive a higher impact on post purchase behaviour towards organic food products. The gender group "Male" has a higher mean rank, indicating they perceive a higher impact on post purchase behaviour among the consumers towards organic food products compared to other groups. The medium family size group, uraban residents and professional group has a higher mean rank, indicating they perceive a higher impact on post purchase behaviour among the consumers towards organic food products compared to other groups. Conclusions: As the market for organic food expands, companies require greater insight into these post-purchase behaviors as a means towards developing loyalty and long-term customer satisfaction. Enhancing on quality of product, maximizing customer buying experiences, and the issue in relation to price and affordability will best serve a consumer and ensure an organic demand for a food product. The study concluded that to create a long-term customer relationship, understanding the factors influencing post-purchase behavior towards organic food is a key priority.
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Margariti, Kostoula, Leonidas Hatzithomas, and Christina Boutsouki. "Elucidating the Gap between Green Attitudes, Intentions, and Behavior through the Prism of Greenwashing Concerns." Sustainability 16, no. 12 (2024): 5108. http://dx.doi.org/10.3390/su16125108.
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Recent advancements in research on green marketing indicate that green marketing strategies have a notable impact on consumers’ attitudes, intentions, and behavior. However, despite consumers expressing environmental concerns and holding positive attitudes toward green initiatives, their enthusiasm is not consistently translated into actual purchase intentions and green purchases, revealing a noticeable gap between attitudes, intentions, and behaviors. To date, the drivers contributing to this gap have been narrowly investigated, particularly focusing on consumers’ growing apprehensions about greenwashing. Based on an integrated framework of the theory of planned behavior (TPB) and green purchase behavior (GPB), the present study probes the conditional indirect effect of consumers’ attitudes toward green purchases on green purchase behavior through their purchase intentions that are moderated by greenwashing concerns. An online survey with 364 participants indicates that purchase intentions mediate the relationship between attitudes and green product purchase behavior. Attitude toward green products in high (compared to low) levels of greenwashing concerns seems to have a significantly less positive effect on green purchase intention and in turn on green purchase behavior.
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Kim, Jonghum, Eun-A. Park, and Hayea Kim. "Effect of Product Presentation Order and Purchase Quantity on Consumers' Additional Purchase Behavior." Social Behavior and Personality: an international journal 44, no. 2 (2016): 283–97. http://dx.doi.org/10.2224/sbp.2016.44.2.283.
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We examined how presentation order and purchase quantity affect the purchase intention of consumers and the amount of information they search for in regard to target products. Participants (N = 122) were students at universities in the Republic of Korea who were assigned to 1 of 3 types of experimental condition. The effects of presentation order were tested in conditions where the number of products being purchased was small. The effects of purchase quantity were examined in conditions where the number of products being purchased was larger. Results showed that when a small number of items made up the purchase presentation order this had an effect on purchase intention but did not affect the amount of information the participants searched for about the target products. When participants were purchasing a large number of products this increased the intention to purchase the target product and decreased the amount of information search performed. Our findings in this study have an important implication for irrational consumerism in that buying a large number of products led to consumers more readily making unplanned additional purchases.
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ARISTANA, I. DEWA GEDE. "PENGARUH KEPERCAYAAN DAN E-WOM TERHADAP NIAT PEMBELIAN ONLINE SERTA PERAN DEMOGRAFI SEBAGAI PEMODERASI PEMBELIAN ONLINE." GANEC SWARA 17, no. 4 (2023): 1894. http://dx.doi.org/10.35327/gara.v17i4.648.
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The Indonesian E-Commerce market, especially in the retail industry, is undergoing a phase of development, but behind the rapid growth of E-Commerce there are contradictory business issues related to online buying behavior. When internet usage is increasing in online shopping activities, a large number of prospective consumers actually decide to cancel at the final stage of completing online transactions, namely at the payment stage. The increase in the value of E-Commerce transactions was not followed by an increase in the ratio of online transaction settlement. The purpose of this research is to explain the effect of trust and Electronic Word of Mouth on online purchase intentions and online purchases, the mediating role of online purchase intentions, and the demographic moderation role on the effect of online purchase intentions on online purchases. Theories used as references are Theory of Planned Behavior (TPB) and Social cognitive theory. Respondents in this study were people of Denpasar City who had purchased fashion products online, in the past one month with a minimum age of 17 years, and had at least 1 purchase. Data analysis was performed using PLS (partial least square). The results of this study indicate that trust has a positive but not significant effect on online purchases and on online purchase intentions has a positive and significant effect, E-WOM has a positive and significant influence on the intention of online purchase and online purchase, intention to purchase online has a positive effect and significant to online purchases. Online purchase intention mediates perfectly the effect of trust in online purchases, while the partial influence is shown by online purchase intention in mediating the effect of E-WOM on online purchases, and demographics are not able to moderate the influence of online purchase intentions on online purchases.
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Gong, Shuwei, Yuting Liu, Yizhou Dang, Guibing Guo, Jianzhe Zhao, and Xingwei Wang. "Multiple Purchase Chains with Negative Transfer Elimination for Multi-Behavior Recommendation." Proceedings of the AAAI Conference on Artificial Intelligence 39, no. 11 (2025): 11717–25. https://doi.org/10.1609/aaai.v39i11.33275.
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Multi-behavior recommendation exploits auxiliary behaviors (e.g., view, cart) to help predict users' potential target behavior (e.g., purchase) on a given item. However, existing works suffer from two issues: (1) They generally consider only a single chain from auxiliary behaviors to the target behavior, referred to as a purchase chain (e.g., view -> cart -> purchase), ignoring other valuable purchase chains (e.g., view ->purchase) that are beneficial for recommendation performance. (2) Most studies presume that interacted items in auxiliary behaviors are good for recommendations, and pay little attention to the negative transfer problem. That is, some auxiliary behaviors may negatively transfer the influence to the modeling of target ones (e.g., items viewed but not purchased). To alleviate these issues, we propose a novel Multiple Purchase Chains (MPC) model with negative transfer elimination for multi-behavior recommendation. Specifically, we construct multiple purchase chains from auxiliary to target behaviors according to users' historical interactions, while the representations of a previous behavior will be fed to initialize the next behavior on the chain. Then, we construct a negative graph for the latter behavior and learn the negative representations of users and items which will be filtered out to eliminate negative transfer. Experimental results on two real datasets outperform the best baseline by 40.97% and 47.26% on average in terms of Recall@10 and NDCG@10 respectively, demonstrating the effectiveness of our method.
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Brumfield, Robin G., Adesoji O. Adelaja, and Kimberly Lininger. "Consumer Tastes, Preferences, and Behavior in Purchasing Fresh Tomatoes." Journal of the American Society for Horticultural Science 118, no. 3 (1993): 433–38. http://dx.doi.org/10.21273/jashs.118.3.433.
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Face-to-face interviews of produce customers at Kings Super Markets in New Jersey yielded data on consumers' tastes and preferences, quantities purchased, and prices paid for fresh tomatoes (Lycopersicon esculentum Mill.). Purchase behavior indicated that during the local season, consumers preferred tomatoes grown in New Jersey to tomatoes from other origins. Data were fitted to demand equations to determine the factors affecting demand for fresh tomatoes. Tomato origin significantly influenced consumer purchases. Consumer perceptions of product characteristics such as color, freshness nutrition, and appearance do not appear to significantly influence tomato purchase patterns. However, prices of the) tomatoes or substitutes and income were important determinants of quantity purchased of both New Jersey grown and other tomatoes. New Jersey grown tomatoes were generally perceived to be of superior quality.
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Shahbaz Van Ahsen, Mochamad, and Ratih Hendayani. "Consumer Behavior toward Halal Food Using Theory of Planned Behavior and Theory of Interpersonal Behaviors among Muslim Students in Tasikmalaya." Jurnal Ilmu Sosial Politik dan Humaniora 5, no. 2 (2022): 33–42. http://dx.doi.org/10.36624/jisora.v5i2.87.
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The share of halal products in Indonesia is enormous and grows yearly. With this rapid development, the City of Tasikmalaya plans to become the pioneer of the first halal tourism in West Java by prioritizing halal certification in food. However, the facts on the ground state that many Muslim students still do not understand and tend not to care about consuming halal food. This study aims to reveal the magnitude of the influence of attitudes, subjective norms, perceived behavioral control, religiosity, and habits that are formed on purchase intentions and actual purchases of halal food on Tasikmalaya Muslim Students. The method used in this research is descriptive quantitative by distributing it to 404 respondents. The data analysis technique in this study uses Partial Least Structural Equation Modeling (PLS-SEM). The results show that attitude, subjective norm, perceived behavior, and perceived behavior positively affect purchase intention. Purchase intention and habit positively affect the actual purchase, while habit moderates the relationship between purchase intention. The last, religiosity has a positive effect on attitude and purchase intention.
 
 Keywords: Halal Food, Theory of Planned Behavior, Theory of Interpersonal Behavior, Religiosity
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Kamalanon, Piyanoot, Ja-Shen Chen, and Tran-Thien-Y. Le. "“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior." Sustainability 14, no. 2 (2022): 689. http://dx.doi.org/10.3390/su14020689.
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Many consumers are concerned about environmental issues and have expressed interest in purchasing green products. However, actual sales of green products are still not as high as expected. Therefore, marketers of green products may need to investigate the factors driving green purchase behaviors. In this study, we proposed an extended theory of planned behavior (TPB) model that links consumers’ environmental concerns, perceived image of the company, consumer innovativeness, and environmental knowledge with green product purchase behavior. We applied a quantitative approach to collect the data via online questionnaires through Amazon MTurk. With 974 useable samples, the data were analyzed with structural equation modeling (SEM) using Smart PLS. The results showed that green purchase intention positively and significantly affects green purchase behavior. Moreover, the multigroup analysis revealed that the direct influence of green purchase intention on green purchase behavior is higher in developing countries than in developed countries. Regarding the direct effect on green purchase intention, attitude toward green products, perceived consumer effectiveness (PCE), environmental concern, and company’s perceived green image are significant antecedents of the intention to purchase, with attitude toward green products being the most robust antecedent among the three. However, subjective norms do not act as a direct antecedent of purchase intention. For the indirect effect on green purchase intention, four main antecedents (attitude toward green products, subjective norms, PCE, and environmental concerns) indirectly impact purchase intention via the mediating role of the perceived green image of the company. This study contributes to existing literatures via extending the TPB model. Regarding attitude-intention-behavior model, we found that environmental concern complements the model as an antecedent of green purchase intention. Moreover, a company’s perceived green image mediates the relationship between four antecedents and green purchase intention. Therefore, marketers of green products may also enhance future purchases by promoting the green image of the company. Particularly, we found that environmental knowledge positively moderates the relationship between environmental concern and a company’s perceived green image. We added on the empirical evidence that PCE plays a crucial role in stimulating green purchases as its direct positive influence on green purchase behavior is larger than that of green purchase intention. Moreover, consumer innovativeness positively moderates the relationship between PCE and green purchase intention.
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Országhová, Dana, and Gabriela Petreková. "Consumers’ motivation and purchasing behavior in selected shopping chain with grocery: a case study." Mathematics in Education, Research and Applications 6, no. 2 (2020): 72–79. http://dx.doi.org/10.15414/meraa.2020.06.01.72-79.
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Food products are among the most frequently purchased goods, because they are part of the basic life necessities of every individual. In this paper, we focused on the shopping behavior of consumers who buy products in the shopping chain COOP Jednota. The main goal was the analysis of motivational and purchasing behavior of consumers and statistical evaluation of independence between observed features. We obtained data for the analysis by the method of questionnaire and we evaluated the answers of the respondents focused on four research questions. We applied -test of independence to determine dependence between these statistical features: respondent's education, frequency of respondent's purchases, effect of advertising on purchasing of consumers, and amount of the monthly payment for the purchase. Results confirmed that there is dependence between the respondent's education and the frequency of purchases in the mentioned shopping chain. The dependence was not approved in the following three cases: between the respondent's education and the incentive effect of advertising on purchases; between the respondent's education and the monthly payment for the purchase, and between the frequency of purchases in the COOP Jednota chain and the motivational effect of advertising on the respondent's purchase.
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Országhová, Dana, and Gabriela Petreková. "Consumers’ motivation and purchasing behavior in selected shopping chain with grocery: a case study." Mathematics in Education, Research and Applications 6, no. 2 (2020): 72–79. http://dx.doi.org/10.15414/meraa.2020.06.02.72-79.
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Food products are among the most frequently purchased goods, because they are part of the basic life necessities of every individual. In this paper, we focused on the shopping behavior of consumers who buy products in the shopping chain COOP Jednota. The main goal was the analysis of motivational and purchasing behavior of consumers and statistical evaluation of independence between observed features. We obtained data for the analysis by the method of questionnaire and we evaluated the answers of the respondents focused on four research questions. We applied - test of independence to determine dependence between these statistical features: respondent's education, frequency of respondent's purchases, effect of advertising on purchasing of consumers, and amount of the monthly payment for the purchase. Results confirmed that there is dependence between the respondent's education and the frequency of purchases in the mentioned shopping chain. The dependence was not approved in the following three cases: between the respondent's education and the incentive effect of advertising on purchases; between the respondent's education and the monthly payment for the purchase, and between the frequency of purchases in the COOP Jednota chain and the motivational effect of advertising on the respondent's purchase.
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Országhová, Dana, and Gabriela Petreková. "Consumers’ motivation and purchasing behavior in selected shopping chain with grocery: a case study." Mathematics in Education, Research and Applications 6, no. 2 (2020): 72–79. http://dx.doi.org/10.15414/meraa.2020.06.01.72-79.
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Food products are among the most frequently purchased goods, because they are part of the basic life necessities of every individual. In this paper, we focused on the shopping behavior of consumers who buy products in the shopping chain COOP Jednota. The main goal was the analysis of motivational and purchasing behavior of consumers and statistical evaluation of independence between observed features. We obtained data for the analysis by the method of questionnaire and we evaluated the answers of the respondents focused on four research questions. We applied -test of independence to determine dependence between these statistical features: respondent's education, frequency of respondent's purchases, effect of advertising on purchasing of consumers, and amount of the monthly payment for the purchase. Results confirmed that there is dependence between the respondent's education and the frequency of purchases in the mentioned shopping chain. The dependence was not approved in the following three cases: between the respondent's education and the incentive effect of advertising on purchases; between the respondent's education and the monthly payment for the purchase, and between the frequency of purchases in the COOP Jednota chain and the motivational effect of advertising on the respondent's purchase.
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Gabriella, Sarah, and Kurniawati Kurniawati. "Anteseden Halal Purchase Behavior." Benefit: Jurnal Manajemen dan Bisnis 6, no. 2 (2021): 25–48. http://dx.doi.org/10.23917/benefit.v6i2.15492.
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There are several determining factors to analyze this research. Among others are religious factors, attitudes, purchase intentions, personal norms, and halal purchase behavior. Methodology – Using hypothesis testing carried out using the structural equation model (SEM) method with the help of AMOS software. This study used 237 respondents using the purposive random sampling method. The sample used in this study were customers who had purchased halal cosmetic products in the last 6 (six) months. Results - Variables that influence in this research are Personal Norm variable on Attitude, Personal Norm variable on Purchase Intention, Personal Norm variable on Halal Purchasing Behavior, Attitude variable on Purchase Intention, Purchase Intention variable on Halal Purchasing Behavior and the Influence of Religion on Purchase Intention, there is an influence of Personal Norms on Purchase Intention, when mediated by Attitude, there is an effect of Attitude on Halal Buying Behavior when mediated by Purchase Intention. Implications - Users of halal cosmetic products must pay more attention to how to improve religion, personal norms, attitudes, purchase intentions, and halal purchasing behavior in purchasing halal cosmetic products so that consumers feel satisfied after purchasing halal cosmetic products. For further research, you can also add and analyze additional factors that affect the quality of halal products, experience, and image of products.
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T.Samson, Joe Dhinakaran. "A Study on Consumer Buying Behaviour Towards Home Appliances in Tirunelveli District." Shanlax International Journal of Commerce 7, S1 (2019): 128–30. https://doi.org/10.5281/zenodo.3412532.
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Promoting begins with the requirements of the client and finishes with his fulfillment. When everything rotates round the client, at that point the investigation of purchaser conduct turns into a need. It begins with the purchasing of merchandise. Merchandise can be purchased separately, or in gatherings. This trade is typically between the dealer and the purchaser. A procedure of purchasing begins in the brains of the purchaser, which prompts the finding of choices between items that can be obtained with their relative points of interest and hindrances. Client conduct study depends on shopper purchasing conduct, with the client assuming the three unmistakable jobs of client, payer and purchaser. What we purchase, how we purchase, where and when we purchase, in how much amount we purchase relies upon our observation, self idea, social and social foundation and our age and family cycle, our frames of mind, convictions esteems, inspiration, character, social class and numerous different variables that are both interior and outside to us. To comprehend the preferences of the buyer, broad purchaser research studies are being directed. In an utilization domain, an individual picks an item or a brand, which appears to have a most extreme probability of the definition or elaboration of his way of life character.
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Khanh, Cao Tuan, and Nguyen Thi Thu Huong. "The Influence of Marketing Stimulation and Situational Factors on Impulse Purchasing Behavior of Vietnamese Consumers." Asian Journal of Economics, Business and Accounting 24, no. 6 (2024): 588–603. http://dx.doi.org/10.9734/ajeba/2024/v24i61384.
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Today, with the increasingly improved standards of living, consumers’ demands are becoming more diverse. As daily purchasing activities are becoming less planned, impulse purchases are increasingly the norm. This paper focuses on factors influencing consumers’ impulse purchase behavior in three of Vietnam’s largest cities (Hanoi, Da Nang and Ho Chi Minh) based on a review of previous research as well as an analysis of effects of marketing stimuli and situational factors. Data were obtained from 264 Vietnamese consumers who have made impulse purchases using an online survey. Hypothesis testing and path modeling demonstrated that among four marketing stimuli factors, except for price incentives, all have a significant positive impact on impulsive purchase behavior. In addition, time pressure and ability to pay have a significant impact on impulsive purchase behaviors of urban Vietnamese consumers. These findings enrich the extant knowledge on the relationship between marketing stimulation, situational factors and impulse purchasing behavior. They also have important implications for firms that aim to stimulate changes in consumers' psychological desires, thereby stimulating consumers to engage in impulsive purchase behavior.
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Aydin, Asli Elif. "Consumer Information Search Behavior for Experiential and Material Purchases." Journal of Economics and Behavioral Studies 6, no. 3 (2014): 194–201. http://dx.doi.org/10.22610/jebs.v6i3.483.
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The objective of this study is to determine whether sources of information consulted and the extent of information search differ between experiential and material purchases. For this purpose two experimental studies were conducted. It is demonstrated that moving along the experiential-material purchase continuum; consumers’ reliance on personal sources, especially personal independent sources intensifies towards experiential purchase pole and decreases towards material purchase pole. In addition, for material purchases; direct observation is preferred more compared to personal sources of information. Finally, it is revealed that the total amount of search is greater for experiential purchases than material purchases. The results suggest that experiential and material purchases require different types of search conduct due to their distinct natures.
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Guo, Lei, An An Hu, and Er Wa Qin. "Dynamic Prediction of Individual Customer’s Purchase Behavior." Advanced Materials Research 850-851 (December 2013): 998–1002. http://dx.doi.org/10.4028/www.scientific.net/amr.850-851.998.
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Each customer has specific purchase regularity. To predict the customers purchase behavior, some researchers have built a static model which not considere the environmental change and the customers characteristics. To dynamically predict customer purchase behavior, this paper introduces a posteriori estimation method. Based on the customers purchased information, the method combine with the customers current events, then applies the Bayes theorem to posteriori estimate the customers purchase behavior. The new method not only predict individual customers purchase behavior, but also improve the prediction accuracy. It will be helpful for the enterprises to optimize arrangements for the production and inventory and reduce operating costs.
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Fischer, Laura, and Jorge Espejo. "Modelos Estocásticos De Elección De Compra Recurrente Aplicados En Hogares De La Ciudad De México." European Scientific Journal, ESJ 14, no. 5 (2018): 86. http://dx.doi.org/10.19044/esj.2018.v14n5p86.
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This paper focuses on examining the behaviors of repeated purchase, brand duplication, shared loyalty, and double risk using stochastic models of recurring purchase decision. A quantitative study was carried out using the panel technique in 60 homes in Mexico City. Within a period of 12 weeks, the recurring purchasing behavior of these households was recorded and analyzed. The results show, in a scientific way, the behavior of recurrent purchases in Mexican households.
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Mela, Carl F., Kamel Jedidi, and Douglas Bowman. "The Long-Term Impact of Promotions on Consumer Stockpiling Behavior." Journal of Marketing Research 35, no. 2 (1998): 250–62. http://dx.doi.org/10.1177/002224379803500210.
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Although brands have increased their promotional spending substantially in many categories over the past decade, panel-based research into consumer stockpiling behavior typically has assumed that consumers’ decisions regarding whether and how much to purchase have remained invariant to this increase. The authors develop a varying parameter model of purchase incidence and purchase quantity to ascertain whether this increase in promotions has affected households’ stockpiling decisions in the long term. The authors estimate the model on the basis of more than eight years of panel data for a frequently purchased, nonfood, consumer packaged-goods product. The results suggest that consumers’ stockpiling behavior has changed over the years. The increased long-term exposure of households to promotions has reduced their likelihood of making category purchases on subsequent shopping trips. However, when households do decide to buy, they tend to buy more of a good. Such behavior is indicative of an increasing tendency to “lie in wait” for especially good promotions. This change appears to have some deleterious ramifications for category profitability.
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Vigna, Joselita Pancine, and Emerson Wagner Mainardes. "Sales promotion and the purchasing behavior of food consumers." Revista Brasileira de Marketing 18, no. 3 (2019): 101–26. http://dx.doi.org/10.5585/remark.v18i3.16368.
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Purpose: This study aims to identify the types of sales promotion that affect the consumer’s purchasing behavior.Design/Methodology/Approach: We conducted a survey with a sample of 235 people who reported having made food purchases due to promotional stimulus. Relationships between variables were analyzed using descriptive statistics and a multiple linear regression model.Originality/Value: This study seeks to understand the influence of sales promotions on consumer purchasing behavior in an emerging market. Past research has explored such behavior in mature markets. We opted to broaden discussions on sales promotion by studying the effect of usual types of promotions in the Brazilian market.Outcomes: The results showed that discounts motivate the acceleration of purchases, stocking and experimentation. Free samples encourage consumers to try a product they do not know about. This suggests that discounts, free samples, and prize draws all influence consumer purchasing behavior, encouraging their preference for foods that are on sale and motivating the frequency of purchased foods that use these types of promotion.Theoretical/Methodological Contributions: The study contributed theoretically by investigating different promotional types from those already investigated, observing: the promotional types that can influence, generate preference and motivate the frequency of purchase of products promoted by Brazilian consumers; stocking, purchase acceleration, product choice and brand loyalty behaviors, which can change the choice of a promotional type in a promotional campaign.
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Yeh, Ching-Hsuan, and Min-Hsien Yang. "Reexamining the Determinants of Organic Food Purchases in Online Contexts: The Dual-Factor Model Perspective." Agriculture 15, no. 8 (2025): 883. https://doi.org/10.3390/agriculture15080883.
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The ever-expanding market has made organic food a popular research topic, with the primary question being what factors facilitate or hinder consumers in making an organic purchase. The most relevant studies have been conducted in an offline context. As selling organic food online has become a common practice and is underresearched, this study aims to (1) explore the drivers and barriers of online organic food shopping and (2) investigate the shopping behavior of organic food from an omnichannel perspective. The results of partial least square structural equation modeling (PLS-SEM), with 278 valid samples, indicate that trust in organic labels and positive review sentiment significantly contribute to the intention to purchase organic food online, which in turn influences online purchase behaviors. For online shopping behavior, the investigation shows that Taiwanese consumers, on a monthly basis, make an average of 3.22 organic food purchases and spend US$156.44 through offline channels, whereas they make 2.34 purchases of organic food and spend US$114.71 via online channels. Organic vegetables and fruits are the most frequently purchased organic foods. Among online channels, consumers prefer visiting the websites of general grocery stores and specialty stores over social media platforms. Our findings suggest that the determinants of organic food shopping differ between offline and online contexts and reveal interesting behavioral patterns of online organic shopping.
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Shafiq, Amar, Muhammad Mohsin Ali Khan, and Syed Ali Tahir. "Identifying Key Antecedents of Eco-Conscious Consumer Behavior: Mediating Role of Intentions to Purchase Green DC Inverter Air Conditioners." Review of Applied Management and Social Sciences 7, no. 2 (2024): 69–88. http://dx.doi.org/10.47067/ramss.v7i2.366.
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The study aims to explore the factors driving consumers' desire for environmentally friendly purchases and their impact on actual purchasing behavior. It uses a quantitative methodology, utilizing a structured questionnaire, to gather data from a diverse customer sample, reflecting the growing focus on green buying in both academic research and commercial operations. The study, involving 500 respondents from diverse demographic backgrounds and shopping habits, used structural equation modeling to analyze correlations among variables, revealing that numerous factors significantly influence green purchase intentions. The study reveals that environmental awareness and knowledge about sustainable practices are key predictors of green purchasing intention. Personal values and beliefs about environmental protection also positively influence green purchase intention. The study also examines the impact of green purchase intention on actual green purchase behavior, finding a strong positive relationship between consumers' intention to purchase green products and their environmentally responsible consumption practices. This research emphasizes the importance of understanding consumers' intentions in driving sustainable purchasing behaviors. It provides valuable insights for marketers and policymakers in developing effective strategies to promote green products and encourage environmentally conscious behaviors. By targeting the antecedents of green purchase intention, marketers can tailor their communication and promotional efforts to increase consumers' likelihood of making sustainable choices. The study also contributes to the existing body of knowledge by expanding our understanding of factors influencing green purchase intention and its impact on actual green purchase behavior. The findings highlight the importance of translating consumers' intentions to purchase eco-friendly products and emphasize the need to translate these intentions into actual behaviors.
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Chen, Yueh wei. "Investigating the Drivers to Covert Social Media Members to Customers." Journal of Social Media Marketing 1, no. 2 (2023): 1–18. http://dx.doi.org/10.33422/jsmm.v1i2.950.
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Social commerce resources are abundant, providing rich information and guiding purchases, making it easier for consumers to obtain goods and gradually getting used to this consumption and purchase mode. This study takes Facebook and Instagram social fan groups as examples to explore the impact of social characteristics and social participation on guided purchase behavior. This study classifies and statistically analyzes fans in Facebook and Instagram communities. A total of 212 valid samples were collected for statistical analysis. Use ANOVA and Scheffe's to verify. The results show that there are differences in social characteristics (uniqueness, similarity, informativeness) and social participation and behaviors (social participation, Parasocial Interaction (PSI)) among members of the guidance/purchase subgroup. The Influence of social characteristics and social participation on guided purchase behavior.
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Lim, Seung-Yeon, and Ji-Soo Han. "A Study on the Cosmetics Purchase Behavior of Women in Their 20s." Korean Society of Beauty and Art 24, no. 3 (2023): 167–83. http://dx.doi.org/10.18693/jksba.2023.24.3.167.
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This paper investigates the current and past cosmetic purchasing behaviors of Korean women in their twenties, researches the changes, and investigates the sales types. The purchasing behaviors and brand characteristics of cosmetics that consumers pursue are also analyzed. The purpose is to provide basic data for future cosmetics marketing. A questionnaire was distributed to women in their 20s living in Korea. A total of 300 questionnaires were distributed and 298 questionnaires were used for final analysis. Data were analyzed using the SPSS 25.0 program. For the data processing analysis method, frequency analysis was conducted to find the general characteristics. A cross-tabulation was conducted to find the difference in purchasing behavior according to general characteristics. As a result of researching current and past cosmetic purchasing behaviors of women in their 20s, it was found that the purchase rate of cosmetics at road shops decreased compared to 10 years ago, and the purchase rate at drugstores (Olive Young) increased. When purchasing road shop cosmetics, it was predicted to that the product would be purchased online, but it turned out to be purchased at drugstores. Mobile Internet purchases also increased by about eight times compared to 10 years ago. The reason for the preference for drugstores was ‘convenient accessibility’ with a frequency of 50%, and the most preferred drugstore brand was Olive Young, with a frequency of 94.3%
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Wang, Lingli, Qiang Yan, and Wenjing Chen. "Drivers of purchase behavior and post-purchase evaluation in the Singles’ Day promotion." Journal of Consumer Marketing 36, no. 6 (2019): 835–45. http://dx.doi.org/10.1108/jcm-08-2017-2335.
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Purpose The purpose of this study is to examine the strategies used by consumers to control themselves in the Singles’ Day promotion. It also examines how promotion and social influence affect consumers’ purchase behavior and post-purchase evaluation. Design/methodology/approach A mixed methods approach including a quantitative study (N = 480) and a follow-up qualitative study (N = 35) was conducted to verify the hypotheses and provide deeper insights. Findings This study demonstrates that consumers allocate in-store slack in shopping budgets to restrict unplanned purchases and in-store slack is positively related to post-purchase evaluation. Social influence, which helps consumers rationalize purchase decisions, has positive effects on planned purchases and post-purchase evaluation. Both promotion strength and promotion range moderate the relationship between in-store slack and unplanned purchases. Originality/value Most studies investigate how promotion designs affect consumers’ in-store decision-making. This study focuses on the Singles’ Day promotion in China and examines the tactics consumers use to control purchase behavior in the promotion.
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Suh, Bo Won, Anita Eves, and Margaret Lumbers. "Developing a Model of Organic Food Choice Behavior." Social Behavior and Personality: an international journal 43, no. 2 (2015): 217–30. http://dx.doi.org/10.2224/sbp.2015.43.2.217.
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We investigated the purchase intentions of consumers with respect to organic food and identified the determinants of the relationship between intended and realized purchase behavior. We conducted 2 surveys with South Korean consumers and developed a new organic food choice behavior model that reflects the relationship determinants. The factors affecting intention to purchase were evaluated using a survey based on the theory of planned behavior. Realized purchases were established through follow-up interviews with a subset (n = 20) of the participants who had completed the original survey. The key influences on intention to purchase were, in descending order, consumer past experience, attitude, the subjective norm, trust, and perceived behavioral control. The determinants of actual purchase behavior were unexpected circumstances, living circumstances, and price.
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Pelletier, Mark J., and Joel E. Collier. "Experiential Purchase Quality." Journal of Service Research 21, no. 4 (2018): 456–73. http://dx.doi.org/10.1177/1094670518770042.
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Experiential purchases, such as movies, theme parks, and vacations, represent a unique, and exceedingly popular, type of marketing behavior. Despite the increasing popularity of purchased experiences, the question of what makes one experiential purchase superior to another remains elusive. Using a multimethod, grounded theory approach, the authors perform two qualitative studies that reveal high-quality experiential purchases are composed of five dimensions: uniqueness, fun, escapism, servicescape quality, and social congruence. Next, an empirical model of experiential purchase quality (EPQ) and its outcome variables is tested in two different settings. The results find support for the EPQ conceptualization and uncover that a high-quality experiential purchase can positively influence braggart word of mouth, nostalgia, and self-connectedness to the experience while also lowering price consciousness perceptions to repeat the experience. A comparison of short and long experiences found that customers put a heavier weighting on concepts such as escapism and social congruence in shorter experiences where longer experiences had a heavier emphasis on the servicescape and perceptions of fun. From a managerial perspective, our results highlight that a one-size-fits all approach in experiential management is problematic. Managers need to understand that customers have different evaluative criteria depending on the length of an experiential purchase.
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Balathandayutham, P., and R. Sritharan. "FACTORS INFLUENCING OF PURCHASE BEHAVIOR: A STUDY CONDUCTED AMONG THE PURCHASERS OF FLAT IN CHIDAMBARAM." International Journal of Research -GRANTHAALAYAH 8, no. 7 (2020): 330–34. http://dx.doi.org/10.29121/granthaalayah.v8.i7.2020.726.
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The current study was done to examine and investigate the factors that influence the purchase behavior among the flat purchaser in Chidambaram, Tamilnadu. Data were collected through structured questionnaire gleaned from the literatures. The respondents were selected using convenience sampling as it is the earliest and easiest method of implementing the sampling technique. The size of the sample population was determined as 100 and the questionnaire were used to collect the data. SPSS package was used for statistical analyses of the data. Regression analysis was performed to assess the influence of factors on buyer behaviour. The result of the study shows that factors are significantly influence on post purchase behavior of flat purchaser.
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Foret, Miroslav. "The households purchase behavior and visitors shopping – amusing centre Olympia." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 54, no. 6 (2006): 47–56. http://dx.doi.org/10.11118/actaun200654060047.
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The first part of the paper is devoted to the problems of the households purchase behavior in the Czech Republic. The main part is based on own empirical results from own marketing research conducted in 2005–2006. The results concerns on influences of food-stuffs purchases, clothes and shoes purchases, household equipments purchases and differences among them. In the second part is presented increasing number of shopping – amusing centres in the Czech Republic. These trends are changing purchase behavior our consumers. In Spring 2006 was conducted own marketing research of visitors shopping – amusing centre Olympia in Brno Modřice. Some more detail results give their basic sociodemographic characteristics as well as shopping orientations. The purchase in the shopping – amusing centres is a part of the contemporary life style, leisure and amusement.
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Megatama, Prawita, Retno Widowati, and Siti Dyah Handayani. "UNDERSTANDING GREEN CONSUMERS: A BIBLIOMETRIC ANALYSIS OF ENVIRONMENTAL ATTITUDE AND GREEN PURCHASE BEHAVIOR." International Journal Management and Economic 3, no. 3 (2024): 97–107. https://doi.org/10.56127/ijme.v3i3.1655.
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This study conducts a bibliometric analysis of research on green purchase behavior from 2017 to 2023, utilizing data from the Scopus database. A total of 355 articles were selected and analyzed to identify trends in consumer behavior towards environmentally friendly purchases. The findings reveal a significant increase in publications, with a peak anticipated in 2023, indicating a growing interest in the intersection of consumer behavior and environmental sustainability. Key contributors to the field include prolific authors and journals, with China emerging as the leading country in terms of published research. The analysis highlights the critical role of positive environmental attitudes in fostering pro-environmental behaviors, such as the purchase of green products. Additionally, the study identifies factors influencing this relationship, including perceived consumer effectiveness and the need for effective educational strategies. The results underscore the importance of understanding consumer motivations and behaviors to inform marketing strategies and enhance sustainability initiatives. This research contributes to the literature by providing a comprehensive overview of the current state of green purchase behavior research and suggesting avenues for future inquiry.
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Roy, Jainish, and Lalit Sachdeva. "Psychological Factors Impacting the Consumer Behaviour of Customers." Journal of Lifestyle and SDGs Review 4, no. 4 (2024): e03617. http://dx.doi.org/10.47172/2965-730x.sdgsreview.v4.n04.pe03617.
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Objectives: The factors influencing consumer purchasing behavior were the main focus of the study. Finding out how these factors affect individual consumers' decisions to buy goods and services was the primary goal. The aim was to gain insights into the various factors that drive consumer behavior and understand their impact on purchase decisions. Methods: The study of customer behaviour is centred around the purchasing behavior of consumers, who play the roles of user, payer, and buyer. Research has demonstrated that predicting consumer behaviour is challenging. The customers themselves play a vital role as they are the ultimate purchasers of the goods and services offered by organizations. Therefore, businesses are continuously seeking ways to persuade them to make purchases, in order to generate revenue. Findings: The results of this study show that social factors are the most important factors influencing consumers' willingness to make a purchase and have the biggest influence on consumer behavior variables. Brands can develop a strategy, marketing message (Unique Value Proposition), and advertising campaigns that are more successful and better suit the needs and thought processes of their target consumers by recognizing and comprehending the factors that affect their customers. Conclusion: This is a significant advantage for brands seeking to better serve their customers and drive sales growth. Ultimately, understanding customer behavior is a valuable asset that can help brands to increase sales.
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Li, Hui, and Niyom Suwandej. "The Impact of Anchor Characteristics on Consumer Purchasing Behavior through Perceived Trust and Perceived Value." International Journal of Religion 5, no. 11 (2024): 8689–701. http://dx.doi.org/10.61707/5aawj529.
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Background: Webcast shopping is a novel marketing model in recent years, and in order to continuously expand the market scale, it has become an urgent need to fully explore consumers' purchase motivation and mobilize their purchase willingness to enhance their purchase behavior. According to SOR theory, stimulating consumers' perceived trust and perceived value to change, thus generating purchase intention and behavior. Anchor characteristics also play an important role in promoting consumer purchase behavior. Objective: To assess the effects of anchor characteristics on perceived trust and consumer purchase behavior, and to evaluate the mediating role of perceived trust and perceived value between anchor characteristics and consumer purchase behavior. Methods: An online questionnaire survey was conducted on a sample of 361 people who made purchases via webcasting in Liuzhou City, and partial least squares structural equation modeling was used to analyze the research objectives. Findings: Anchor characteristics have a positive effect on consumer buying behavior, anchor characteristics have a positive effect on perceived trust and perceived value, and perceived trust and perceived value have a positive effect on consumer buying behavior. Perceived trust and perceived value have a mediating role between anchor characteristics jade consumer purchase behavior. Contribution: This study expands the theoretical understanding of anchor characteristics and consumer purchase behavior, and extends the scope of the study to the commercial field. It also has some reference value in practice.
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Duan, Jingyi, and Ruby Roy Dholakia. "Posting purchases on social media increases happiness: the mediating roles of purchases’ impact on self and interpersonal relationships." Journal of Consumer Marketing 34, no. 5 (2017): 404–13. http://dx.doi.org/10.1108/jcm-07-2016-1871.
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Purpose The purpose of the present research is to investigate how consumers’ purchase posting behavior on social media influences their own happiness. Design/methodology/approach The paper presents three studies. Study 1 was an experiment that manipulated purchase and posting behavior. Studies 2 and 3 utilized surveys which asked participants to report their actual purchases and posting behaviors. Data were examined using regression and bootstrap mediation analysis. Findings Posting purchases on social media has a positive influence on consumers’ happiness through the mediating roles of perceived impact of purchases on self and interpersonal relationships. Research limitations/implications This paper contributes to the research on social media by demonstrating that because of its remarkable characteristics, posting purchases on social media significantly increases consumers’ happiness. It fills the research gap of how word-of-mouth and conspicuous consumption influences the storyteller’s happiness. It is also the first research which suggests that user-generated content of purchases actually can be a new carrier of conspicuous consumption. The findings shed light on the substantial influences of posting purchases on the use/consumption stage of consumer behavior. Practical implications Because posting purchases on social media increases consumers’ happiness, marketers can develop strategies to encourage consumers to post about their purchases more. Originality/value To the best of the authors’ knowledge, this research is the first to demonstrate the positive effect of social media purchase posting on consumers’ happiness and identify the mechanism under which this effect occurs.
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M, SAKTHIVEL MURUGAN, and SHANTHI R M. "Issues relating to purchase and post purchase behaviour." Journal of Management and Science 1, no. 3 (2012): 226–28. http://dx.doi.org/10.26524/jms.2012.27.
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Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases. Trial purchase and repeat purchases. If a consumer is induced to purchase for the first time, a smaller quantity than usual and with certain degree of hesitancy, it is termed as a product trial. In any event, the trial is the base of purchase behavior where intention is to evaluate a product through trial. On the other hand repeat purchase indicates the commitment on the part of the consumer towards the product, company and others. The purchase process marks the recognition of actual purchasing environment and its effect on the process. This is the stage where mental evaluation is translated into purchase activity at the point of purchase. The act of purchase can be affected by many factors. Time, mood, shopping experience, sales persons effectiveness, etc. But the consumer satisfaction is determined by the person’s overall feeling toward the product after purchase. Satisfaction is often determined by the degree to which a product’s performance is consistent with the consumer’s prior expectations of how well it will function. Product may be introduced by consumers into secondary markets during a process of lateral cycling. The purchase and post purchase are the last two stages of consumer decision making.While the purchase stage is more crucial from the manufacturers or marketer’s perspective, the post purchase behavior indicates the ultimate satisfaction perceived by consumers and has implications for marketers as a determinant of future purchase decisions.
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Janssens, Kim, and Janjaap Semeijn. "Shopping for fresh food online during Covid-19 in Shanghai." Central European Review of Economics and Management 7, no. 1 (2023): 7–30. http://dx.doi.org/10.29015/cerem.964.
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Aim: The main goal is to examine the role of perceived risk in determining customers’ willingness to purchase fresh food online. Research methods: Data were collected through an online survey. Respondents were recruited via a call on online platforms. A total of 287 fresh food e-commerce consumers participated. Conclusions: The results showed that perceived risk of COVID-19 infection had a positive effect on purchase intention, perceived risk of purchase behavior had a negative impact on purchase intention, and attitude was a mediating variable between perceived risk and purchase intention. Past experience moderated the relationship between perceived risk of purchase behavior and attitude. Actual consumer behavior was explained directly by purchase intention Originality: Next to attitude, subjective norms, and perceived behavioral control, the effects of perceived risk of COVID-19 infection, perceived risk of purchase behavior, and past experience on purchase intention and actual behavior to purchase fresh food online were examined in an extended Theory of Planned Behavior model. Previous studies measured overall risk perception as risk perception associated with purchase behavior and risk perception related to Covid-19 infection. The influence of both types has rarely been examined distinctively. Implications: Retailers can contribute to lowering consumers’ risk perception of purchasing fresh food online and offer creative promotions to attract repeat purchases. Limitations: Only attitude correlated significantly with purchase intention, implying that additional variables may influence purchase intention. Also, although the influence of past experience is considered, a detailed distinction was not made. JEL: D01, D81
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Saputri, Windy Eka, and Anas Lutfi. "Analisis Green Marketing Tools terhadap Purchase Behaviour dengan Mediasi Purchase Intention pada Konsumen Milenial di Jakarta." Jurnal Manajemen Bisnis dan Kewirausahaan 5, no. 6 (2021): 649. http://dx.doi.org/10.24912/jmbk.v5i6.15170.
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This study aims to explain green marketing tools that influence purchase intention and purchase behavior in Jakarta to purchase Ades. The instrument of this research is a questionnaire distributed to 522 millennials in Jakarta. Data collected was analyzed using SmartPLS analysis. The results of this study indicate that there is an influence of ecolabel, ecobrand, environmental advertisement on purchase intention. In addition, there is an influence on purchase intention and purchase behavior. Furthermore, the results of the study indicate that purchase intention mediates the relationship between ecobrand and environmental advertisement towards purchase behavior. Penelitian ini bertujuan untuk menjelaskan green marketing tools yang purchase intention dan purchase behaviour di Jakarta pada pembelian Ades. Instrumen penelitian ini berupa kuesioner yang disebarkan kepada 522 milenial di Jakarta. Data yang terkumpul dianalisis menggunakan SmartPLS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh eco-label, eco-brand, dan environment advertisement terhadap purchase intention. Selain itu terdapat pengaruh purchase intention dan purchase behaviour. Hasil penelitian menunjukkan bahwa purchase intention memediasi hubungan antara eco-brand dan environmental advertisement terhadap purchase behaviour.
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Sebastian, Shinta, and Aleena Joshy. "Buying Behavior of Consumers towards Eco-Friendly Products." RESEARCH REVIEW International Journal of Multidisciplinary 9, no. 2 (2024): 139–43. http://dx.doi.org/10.31305/rrijm.2024.v09.n02.015.
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Consumer health and wellness are increasingly being threatened by the existing terrible conditions in the environment, both globally and nationally. As a result, customers are showing more environmental sensitivity in their attitudes, perceptions, preferences and purchases. The study mainly deals with the influence of the demographic profile of the consumers on their awareness towards eco-friendly products, what are factors influencing the consumers on purchase decision of eco-friendly products, the satisfaction level on consumers towards eco- friendly products and from which sector consumer make the most purchase in eco-friendly products. The current study is conducted among the college students of Idukki district. From the analysis consumers are aware of eco-friendly products, consumers mostly purchase from agricultural sector, factors such as environmental concerns, awareness of price, awareness of brand image, eco-friendly products experience and cultural factors influence the purchase decision of consumers and consumers have a satisfaction towards the purchase of eco-friendly products.
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Munir, Amber, Maryam Rehmat, and Asma Nisar. "Impact of Perceived Consumer Effectiveness on Green Buying: A Moderated Mediation Model." Sukkur IBA Journal of Management and Business 10, no. 1 (2023): 121–51. http://dx.doi.org/10.30537/sijmb.v10i1.1234.
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Green purchase behavior is the purchase of environmentally friendly products. These purchase decisions are a result of many factors which researchers have tried to study in the past. The objective of this study is to understand the green buying behaviour in Pakistan and examine the factors that affect this green buying behaviour. Some cognitive measures such as perceived consumer effectiveness, perceived environmental knowledge and green perceived value that play an important part in shaping attitudes are being studied. These attitudes then lead to behaviors according to the belief-attitude-behavior model on which this study is based. To discover how these beliefs and attitude affect green purchase behavior, a questionnaire is designed. Theory of Planned Behavior has been used in this study to understand and investigate the relation of different variables with green purchasing behaviour. The research findings indicated that an increase in knowledge of consumers regarding environmental issues resulted in them engaging in pro- environmental behavior. The findings were similar for effectiveness and perceived value measures although it was established that people gave more importance to quality and did not strongly feel that their individual actions played a major role in changing environmental conditions.
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Xu, Jiabin, Jingjing Wang, and Cuixia Li. "Impact of Consumer Health Awareness on Dairy Product Purchase Behavior during the COVID-19 Pandemic." Sustainability 14, no. 1 (2021): 314. http://dx.doi.org/10.3390/su14010314.
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Corona Virus Disease 2019 (COVID-19) has led to a reduction in the overall consumption of dairy products in China. How to restore the consumption potential of dairy products and alleviate the serious impact on the dairy market in the post-epidemic period is an urgent problem that needs to be resolved. Based on the survey data of 1780 consumers in 31 provinces (municipalities and autonomous regions) of China, the Heckman two-stage model was used to empirically test the impact of consumer health awareness on dairy product purchase behavior during the COVID-19 pandemic and to further analyze the differences in factors affecting dairy product purchase behavior with the restriction of consumer health awareness. The results showed that the overall level of consumer health awareness after the outbreak of COVID-19 was relatively high. A total of 79% of consumers preferred to buy dairy products after the COVID-19 outbreak, and the proportion of purchased dairy products increased by an average of 17.49%, compared with that before the COVID-19 outbreak. Health change perception, health concern degree, and health habit development in consumer health awareness all have important impacts on the purchase behavior of dairy products. Among them, health change perception and health habit development both positively and significantly affected the purchase intention. Moreover, all three aspects of consumer health awareness positively increased the proportion of dairy product purchases. Difference analysis showed that there were obvious differences among consumer groups with different health awareness in dairy product purchase decisions. Component factor analysis found that, overall, consumer health awareness directly affected the purchase intention and increased the purchase proportion of dairy products. Therefore, policy recommendations are proposed to increase the consumption momentum of dairy products by raising consumer health awareness in the post-epidemic period.
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Christiarini, Renny. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE BEHAVIOUR PRODUK AC HEMAT LISTRIK DI KOTA BATAM." Journal of Global Business and Management Review 2, no. 2 (2020): 30. http://dx.doi.org/10.37253/jgbmr.v2i2.4327.
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This research was conducted to find out the factors influencing purchase behavior. The independent variables in this study were environmental concern, personal norm, perceived value, and willingness to pay. The intervening variable was purchase intention and the dependent variable is purchase behaviour. The samples in this study were purchasers repurchasing environmentally friendly Air Conditioners under the Sharp, Daikin, Panasonic, LG and Samsung brands. The data were distributed 310 sets. The data received were 307 sets. In this study, the sampling method used by researchers is purposive sampling.
 After conducting research, research data indicate that environmental concern does not have significant value in this study therefore this variable must be excluded in this study. Personal norm, perceived value, and willingness to pay have significant positive effect on purchase intention. Purchase intention has significant positive effect on purchase behaviour.
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Rizkiatami, Azura, Yolanda Masnita, and Kurniawati Kurniawati. "Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior." MIX: JURNAL ILMIAH MANAJEMEN 13, no. 1 (2023): 15. http://dx.doi.org/10.22441/jurnal_mix.2023.v13i1.002.
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Objectives: The purpose of this paper is to examine factors influencing consumer green purchase behavior towards international and local sustainable and slow-fashion brands in Indonesia. The fashion industry contributes 10% of total carbon emissions globally. Indonesia itself is a country ranked second in contributing water pollutant damage caused by textile production. The growth of fast fashion trends threatens the environment and the planet. But, public awareness of sustainable and slow fashion is beginning to rise. This study aims to further analyze factors influencing green purchase behavior. The theory of planned behavior was developed to examine consumer sustainable consumption behavioral intention. Methodology: Online questionnaires were distributed to people who had already purchased one of the sustainable brands in Indonesia at least once in their life. 283 data were collected but only 240 of which were able to fulfill the criteria of the study. Data analysis used Smart PLS 3.2.8.Finding: Environmental knowledge, eco-label, environmental advertisement, and green trust positively influence green purchase behavior. Environmental advertisement positively influences environmental knowledge, and environmental knowledge and advertisement positively influence eco-label. Green trust is not a mediating influence between environmental knowledge and green purchase behavior.Conclusion: This study's finding is that consumer awareness and recognition of sustainable fashion adoption is rising. People are starting to worry about textile production and consumption that harm the environment.
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Kim, Dongyoup, and Yeosun Yoon. "The Influence of Consumer Purchases on Purchase-Related Happiness: A Serial Mediation of Commitment and Selective Information Processing." Behavioral Sciences 13, no. 5 (2023): 396. http://dx.doi.org/10.3390/bs13050396.
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In the literature on material and experiential purchases, it has consistently been demonstrated that the relationship between the consumer’s purchase type and purchase-related happiness favors experiential purchases. This research aims to extend the literature by examining how experiential purchases lead to greater purchase-related happiness due to the individual’s processing of external information, especially in the online review context. An experiment was conducted to show that experiential purchases lead to greater commitment to decisions and a higher relative reliance on positive reviews (as opposed to negative reviews) than material purchases. The results of a serial mediation test indicate that such differences lead to greater purchase-related happiness. Based on these findings, we can deepen our understanding of the relationship between purchase type and purchase-related happiness from the perspective of information processing.
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Ronaldo Yolanda Putra, Syifa Nurul Fadillah, Annisa Afifah Nugroho, and Ifta Firdausa Nuzula. "Analysis of Factors Contributing to Impulse Buying Behavior of E-Commerce Users." Journal of Management Studies and Development 1, no. 01 (2022): 48–67. http://dx.doi.org/10.56741/jmsd.v1i01.43.
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Ease of accessing the internet and information technology triggers impulsive buying behavior through increased accessibility to products and services that facilitate the buying process. Through internet facilities by browsing, consumers can feel like window shopping in a mall. This study focuses on the Java-Bali area which is a strategic location in access to products. Data were collected from 273 respondents of E-commerce users using a survey method. Structural Equation Modeling (SEM) modeling technique with SmartPLS 3.0 software. The results show that e-commerce browsing and the big five models have a significant effect on urge to purchase and impulse purchase. E-commerce usage intensity and urge to purchase have no effect on impulse purchases and the results of the mediation role test of urge to purchase have no effect on e-commerce browsing, e-commerce usage intensity, and the big five model on impulse purchases.
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Tanjung, Rinaldi, RR Eko Giyartiningrum, and Yhoga Pratama. "Online Marketing Model for Purchase Intention on High Involvement Products Using the Theory of Planned Behavior Approach." Eqien - Jurnal Ekonomi dan Bisnis 14, no. 01 (2025): 43–57. https://doi.org/10.34308/eqien.v14i01.2074.
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This study aims to examine and analyze the influence of social media marketing on purchase intention and actual purchase behavior, with consumer engagement as a mediating factor for high involvement products in Indonesia. Using a quantitative research approach, a survey design was employed. The population for this study includes social media users who have made online purchases in Indonesia. The target sample size is 350 respondents, selected through purposive sampling. Data collection was conducted through online surveys using Google Forms. The research model was analyzed using Structural Equation Modeling (SEM) through AMOS 24. Findings indicate that social media marketing has a significant positive impact on consumer engagement; social media marketing significantly influences purchase intention; consumer engagement significantly affects purchase intention; consumer engagement mediates the relationship between social media marketing and purchase intention; and purchase intention significantly impacts actual online buying behavior. This study offers theoretical implications by contributing to the understanding of social media marketing, purchase intention, consumer engagement, and actual purchase behavior for high involvement products in Indonesia, and provides managerial insights for businesses aiming to optimize their social media strategies to enhance consumer purchase intention and actual behavior.
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Chrisjatmiko, Kurniawati, and Danthy Margareth. "THE IMPACTS OF PHILANTHROPY RESPONSIBILITY AND ETHICAL RESPONSIBILITY TOWARD CUSTOMER PURCHASE BEHAVIOR AND CUSTOMER LOYALTY." Jurnal Manajemen dan Pemasaran Jasa 10, no. 1 (2018): 95. http://dx.doi.org/10.25105/jmpj.v10i1.2272.
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<em>The purpose of this research is to analyze the impact of philanthropy responsibility and ethical responsibility towards customer purchase behavior and customer loyalty on fast food restaurants. The research was conducted by using quantitative research design and hypothetical testing to explore philanthropic responsibility, ethical responsibility, customer purchase behavior, and customer loyalty variables. Samples were taken from 186 respondents of employee population in Jakarta. Structural equation modeling was used in order to test the proposed hypotheses. Research result showed the positive and significant impact of philanthropic responsibility towards customer purchase behavior. On contrary, there was no positive ethical responsibility impact found towards customer purchase behavior. These findings are supported by the fact that the majority of consumers purchased fast food base on impulsive buying and not driven by the fast food restaurants ethically responsible behavior. However, the research does show a positive and significant impact of customer purchase behavior on customer loyalty. Further research recommendation should be taken from more respondents in a broader population area. Companies are suggested to approach a strategic and relevant caused-related marketing and caused promotions in relation to philanthropy responsibility to increase customer purchase behavior.</em>
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Surahman, Dadang Lesmana, Dewi Naprida, Bagus Rai Wibowo, and Rizky Yudaruddin. "Consumer behavior and tourists’ green purchase intention of Gen Z consumers: Moderating role of environmental knowledge." Innovative Marketing 19, no. 4 (2023): 220–33. http://dx.doi.org/10.21511/im.19(4).2023.18.
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The study aims to analyze how factors such as environmental attitude, subjective norms, perceived behavioral control, and environmental knowledge impact the willingness of Generation Z tourists in Indonesia to make green or environmentally friendly purchases. It also explores the moderating role of environmental knowledge in the relationship between environmental attitude and green purchase intentions. The analysis focuses on Generation Z respondents, totaling 543 individuals. The paper employs the structural equation modeling (SEM) method. The results show that when considered individually, consumer behavior, encompassing environmental attitude, subjective norms, and perceived behavioral control, exerts a significantly positive impact on green purchase intentions. These results suggest that tourists’ attitudes toward the environment, influence from family or friends, and the ability to control their actions are pivotal in fostering green purchase intentions while traveling. Furthermore, the study demonstrates a substantial positive correlation between environmental knowledge and tourists’ green purchase intentions. Additionally, environmental knowledge moderates environmental attitude, amplifying its positive effect on tourists’ green purchase intentions. This highlights the vital role of environmental knowledge, which not only stimulates green purchase intentions but also motivates tourists to adopt pro-environmental behavior by opting for eco-friendly products.
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Au-Yeung, Chor-Sum, Ren-Fang Chao, and Ruei-Lian Chang. "Influence of environmental stimulation on impulse purchases in shopping malls." International Journal of Research in Business and Social Science (2147- 4478) 13, no. 4 (2024): 113–23. http://dx.doi.org/10.20525/ijrbs.v13i4.3321.
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Impulse purchases play a vital role in the sales revenue of shopping malls. This study utilized the Stimulus-Organism-Response framework to explore how shopping mall atmosphere stimulates consumer emotions, thereby impacting impulse purchase behavior. Structural equation modeling was employed for data analysis. The findings revealed that both positive and negative emotions can act as mediators in the process of forming impulse purchase behavior, albeit with distinct and sometimes antagonistic effects. This phenomenon is attributed to the differential impact of the service atmosphere on stimulating consumer emotions. Additionally, the study identified that only positive emotions can serve as mediators between spatial atmosphere and impulse purchases. In essence, stimuli in the shopping environment can influence consumer emotional responses, thereby prompting impulse purchase behavior.
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Puspitaningsih, Ratna, and Shafira Setiapuspita. "Pengaruh Reference Group Terhadap Keputusan Pembelian Telepon Pintar di Kota Bandung." Jurnal Rekayasa Sistem Industri 9, no. 1 (2020): 55–62. http://dx.doi.org/10.26593/jrsi.v9i1.3524.55-62.
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Social factor is one of the factors that greatly influence the purchase of smart phones. One social factor that influences a person in making smartphone purchases is the existence of recommendations that can be part of a reference group or reference group that has significant relevance to one's evaluation, aspirations, or behavior. This is something that companies and marketers of the smartphone industry should realize by looking at the effect of reference groups on smartphone purchase decisions. On this study, linear regression is used on this research methodology. This method is used to see the influence between the independent variables i.e. informational influence (X1), utilitarian influence (X2), and value-expressive influence (X3) against the dependent variable i.e. purchase decision (Y). The result is an independent variable Informational Influence (X1) that most influenced the purchasing decision, the magnitude of variable X influence over the Y variable by 11.4% positively, and there are significant differences between X1variables against age characteristics, variable X2to gender, and X3variables against gender and operating system characteristics.Keywords: Smartphone, Consumer Behavior, Reference Group, Purchased Decision
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Rimple, Manchanda, Manchiraju Srikant, Abidi Naseem, and Mishra Jitendra Kumar. "A study of interaction of materialism and money attitude and its impact on car purchase." Management & Marketing 10, no. 3 (2015): 245–69. http://dx.doi.org/10.1515/mmcks-2015-0017.
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Abstract The present study investigates how the interaction of materialism and money attitude affects individuals choice of car price range in recent purchases (i.e., within the past six months). Car purchase behavior in terms of car price range has also been tested for different income groups, age groups and gender in National Capital Region (India). The data was collected through judgment sampling from 164 respondents, who recently purchased a new car for their personal use. The findings revealed that there is a significant association between materialism and different attitudes regarding the amount of money used by the respondents to purchase a car during the last six months. Level of materialism varies across different income levels and money attitude differs between males and females. Income was found to be the only variable that had significant association with choice of car price range. Age and gender did not seem to affect the car purchase behavior. This research has implications for the automobile industry and organizations in allied business activities, policy makers and marketers.
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Theodorou, Anastasia, Leonidas Hatzithomas, Thomas Fotiadis, Anastasios Diamantidis, and Antonios Gasteratos. "The Impact of the COVID-19 Pandemic on Online Consumer Behavior: Applying the Theory of Planned Behavior." Sustainability 15, no. 3 (2023): 2545. http://dx.doi.org/10.3390/su15032545.
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The present study applied the theory of planned behavior (TPB) to examine consumers’ intention to shop online during the COVID-19 pandemic and its influence on purchasing behavior. The fear of shopping in a physical store due to COVID-19 was added to the model’s key factors, which included attitudes towards e-shopping, subjective norms, and perceived behavioral control. The study involved 406 participants aged over 18, who were all residents of the Regional Unit of Thessaloniki. The findings indicated that during the pandemic, the factors that influenced online purchase intention differed from those that would affect future purchase intention, with the fear of shopping in a physical store being the most influential. In particular, the results revealed that attitudes towards e-shopping, subjective norms, perceived behavioral control and fear of shopping at a physical store positively affected the intention to make online purchases during the pandemic. In contrast, only attitudes toward e-shopping and perceived behavioral control affect future purchase intention. Furthermore, as expected, the intention to shop online influences actual online purchase behavior.