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Dissertations / Theses on the topic 'Purchase characteristics'

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Published: 3 June 2025
Last updated: 31 July 2025

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1

Ahlman, Agnes, Elin Jansson, and Natalie Bosiacki. "What makes YOU want to purchase? : An explanatory investigation of the relationship between social media content characteristics and consumers' purchase intention." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96391.

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Background: Social Media Content consists of characteristics by which have been found by previous research to have an influence on consumers' purchase intention. The social media content can be created by any social media user, who are referred to as content creators, whereby the degree of impact the social media content has on consumers' purchase intention is difficult to predict. There are specifically three social media content characteristics that have been shown to be more strongly related to consumers’ purchase intention than others, which are Usefulness, Informativeness and Interactivit
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Yang, Jung-Ha. "An Investigation of the Relationships among Consumer Characteristics, Attitude, and Purchase Intention in Apparel Mass-customization." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/77132.

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Mass-customization is a form of consumer-centric business practice, which is a hybrid of customization and mass-production (Gilmore & Pine II, 1997). It is the use of flexible processes and organizational structures to produce individually customized apparel products at the low cost of a standardized mass-production system (Hart, 1995). Very limited academic consumer research has been conducted in the area of apparel mass-customization. The purposes of the study were (a) to investigate consumers' purchase intentions of mass-customized apparel, (b) to examine the relationships among consumer ch
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Nygren, Amanda, and Evelina Kindvall. "Money Making Characteristics of an Influencer : An explanatory study of the relationship of influencers’ characteristics on consumers’ purchase intentions." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85303.

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Background: Influencer marketing is a rather new marketing strategy where companies use influencers to promote their products and services on their own social media platforms. Previous studies have shown that companies use influencer marketing for creating purchase intentions for the consumer, whereas other studies have indicated three different characteristics of an influencer, authenticity, attractiveness and trustworthiness, that are important to possess in order to be able to influence its followers, which is why this study wanted to do a combination of these types of studies. Purpose: The
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Håkansson, Amanda, Emelie Jansson, and Noah Kapteijn. "The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96457.

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Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. Social media influencer marketing is becoming more and more beneficial for businesses to implement in their marketing strategy. In order to know how to choose the right SMI for the cause, it could be useful to consider four specific characteristics of social media influencers. The characteristics have previously been examined in quantitative researc
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Li, Beiliu, and Ying Wang. "Non-governmental organizations (NGOs) working with social welfare in China : characteristics, difficulties, possibilities." Thesis, Högskolan i Gävle, Avdelningen för socialt arbete och psykologi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11412.

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Non-governmental organizations play an increasingly important role in society today. The purpose of this study was to investigate the characteristics, difficulties, and possibilities for NGOs working with social welfare in China. This paper presents data by using qualitative method and analyzes it with the social ecological perspective. The results of this study show that top-down NGOs like the one studied in this paper are experimental organizations which are established according to China's social environment in order to undertake the welfare services ordered by the government. In this way t
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Shabsogh, Nisrein Mohammad Ahmad. "Impact of eWOM source characteristics on the purchasing intention." Thesis, University of Bradford, 2013. http://hdl.handle.net/10454/7518.

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The use of e-mail communication between consumers has been growing and companies are seeking to increase their understanding of this type of private communication medium between consumers. The privacy and cost-effectiveness characteristics of e-mail make it an important communication medium for consumers. Consumers use e-mail to exchange a variety of information including electronic word of mouth (eWOM) about products, services and organisations. The travel industry, the context of this study, is increasingly being delivered online. Understanding what influences consumers and how consumers eva
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Kim, Christian, and Susmita Mandal. "Accounting for Goodwill in Public vs. Private Deals : Evidence from US Mergers and Acquisitions." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123559.

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In 2001, the FASB (Financial Accounting Standard Board) introduced accounting regulations SFAS 141 and SFAS 142 to improve the relevance, representational faithfulness, and comparability of financial reporting. The new standards have profoundly changed the accounting for business combinations and goodwill under US GAAP by requiring reporting entities to no longer amortize goodwill over its expected useful life, but to test for impairment annually. However, the new regulation has met sharp criticism for creating a scope for high levels of managerial discretion which may be exercised opportunist
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Vaz, Inês Margarida Pereira. "O consumidor orientado para o slow-fashion : relação entre perfil, orientação e intenção de compra." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19935.

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Mestrado em Marketing<br>Em resultado dos desafios ambientais e sociais que o planeta enfrenta atualmente e que comprometem a sua sustentabilidade, um número crescente de consumidores preocupa-se com estas questões, apoiando movimentos que garantem a satisfação das necessidades presentes sem comprometer as futuras e pressionando as empresas no mesmo sentido. Um desses movimentos sustentáveis é o slow-fashion, que em contraste com o fast-fashion, batalha contra os impactos negativos de uma das indústrias mais poluentes e menos éticas, a da moda. Neste sentido, tendo em conta a clara expansão de
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Vidyarthi, Aditi <1984&gt. "Factors affecting purchase of necessity brands : the influence of consumer characteristics and global vs local brand perceptions among Indian consumers." Doctoral thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4592.

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Research context: Necessity products have gained attention in market research due to the declining growth in their sales in India. There are very few works till date that comprehensively explore the factors affecting purchase of necessity brands. Drawing on the theory of product classification based on social visibility, publicly and privately consumed necessity brands have been identified in the Indian context. The research attempts to examine factors affecting purchase of both categories of necessity brands, the influence of brand name, the ethnocentric factors and different personal charact
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Kandiraju, Gayathri. "Investigating the influence of perceived characteristics of innovation on the relationship between knowledge, attitudes and purchase intention towards eco-conscious apparel." Diss., Kansas State University, 2014. http://hdl.handle.net/2097/18721.

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Doctor of Philosophy<br>Department of Apparel, Textiles, and Interior Design<br>Melody L. A. LeHew<br>The relationship between knowledge, attitudes and behavior has been a subject of interest for researchers for several decades in various fields of study. However, an inconsistency has been found from one study to another with literature showing inconclusive and inconsistent results regarding the relationship between knowledge, attitudes and behavior in general and purchase of eco-conscious apparel in particular. Literature also found perceived characteristics of innovation (PCI) to significant
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Catanho, Carolina Maria Ferreira. "O consumidor português de produtos alimentares biológicos : relação entre perfil psicográfico, atitudes e intenção de compra." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16993.

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Mestrado em Marketing<br>As últimas décadas evidenciaram mudanças significativas no paradigma de consumo alimentar. Verificou-se, mundialmente, um crescente interesse pelos alimentos biológicos. O protagonismo assumido pelas possíveis consequências que os métodos de cultivo agrícola convencionais podem ter na saúde e no meio-ambiente conduzem, de forma gradual, os consumidores na procura de alternativas mais seguras e sustentáveis. Esta realidade contribuí para uma maior dinamização do sector, tornando o mercado de produção biológica cada vez mais apelativo. No entanto, é importante conhecer a
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Luo, Dan, and Hao Yang. "Who cares about Country of Origin product image? : a study of Chinese consumers' perception of Swedish furniture & home-decoration products." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388559.

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Background: The sociodemographic characteristics of consumers, as important determinants of consumer behavior, has not received much attention in research on Country of Origin (COO) effect. In practical, the rapid progress of urbanization in China has brought great demand in the furniture and home-decoration market. Sweden has variety of world-famous furniture and home-decoration brands and most of these have established business in China. There has rarely been research on Chinese consumers’ perceptions of Swedish furniture and home-decoration brands. Purpose: The purpose of this study is to i
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Wu, Shang-Tzu, and 吳尚慈. "The influence of coupon characteristics on consumer purchase behavior." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/12125001517512749410.

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Tsai, Yi-lin, and 蔡易霖. "THE EFFECTS OF WEBSITE CHARACTERISTICS, PRODUCT CHARACTERISTICS, PROMOTION TYPE AND WORD-OF-MOUTH TO CONSUMER'S PURCHASE INTENTION THROUGH INTERNET--EVIDENCE FROM NET PURCHASE FOOD." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/v5tbye.

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碩士<br>南華大學<br>企業管理系管理科學碩博士班<br>101<br>As times change, internet starting and universal, many food industries start take the internet to seek the opportunity as the medium, also changes the original entity circuit the management pattern, gradually into the Internet to shop online. However, the identity of the user for the website characteristics, product characteristics in the website, sales of products and other consumers for the word of mouth of the product produces the shopping online behavior is also different, then influence purchasing intention. 　 　　Thereby, the study uses website charact
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CHIU, CHIA-CHI, and 邱嘉琪. "The Effect of Consumer Characteristics on Online Groupon Purchase Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/676bk6.

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碩士<br>亞東技術學院<br>運籌管理研究所<br>105<br>Consumers are more focused than ever on finding the best prices, as consumer attitudes and shopping habits changed dramatically as a result of the 2007-09 recession. . E-Commerce industry rapidly developments, as consumers increasingly use multiple devices for online shopping and mobile transactions skyrocket. This vast base of high speed internet users encourages businesses to innovate in order to offer an ever-evolving array of online services. Sectors that are growing very rapidly online include the sale of entertainment products, travel, apparel and consum
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陳富美. "An Investigation on the Willingness for Shopping Online: From Product Characteristics, Customer Characteristics, and Purchase Involvement Perspective." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/49895699562060091580.

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碩士<br>國立臺北大學<br>企業管理學系<br>89<br>In addition to the traditional store, internet has become a popular and powerful marketing channel in the current business environment. What differences between these two channels and how consumers utilize them at the different stages of purchasing decision processes are two critical questions for marketing practice and theoretical development. The main purpose of this study is to examine these two issues. Firstly, related literatures are reviewed and research hypotheses are proposed. To collect empirical data, a questionnaire is designed and the survey is condu
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Ying-HsienChiang and 江映嫻. "The Effects of the Characteristics of Consumer Empowerment on Consumer Purchase Intentions." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/45494288894744942954.

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碩士<br>國立成功大學<br>企業管理學系<br>104<br>The main objectives of this study is to integrate the characteristics of consumer empowerment, and explore the relationship between these characteristics and consumer purchase intentions. Besides, this study also explore the mediator effect of consumer’s trust and enjoyment and the moderator effect of the lead-user characteristics of consumer in this empowerment process. According to the results of this study, the characteristics of consumer empowerment have a positive effect on consumer purchase intentions.
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Ping, Shiang Lin, and 向令平. "Personal Characteristics and Purchase Motivation for Preschool Education Merchandise in Urban China." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/34185968921208350488.

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碩士<br>大葉大學<br>國際企業管理學系碩士班<br>92<br>Recently , with the economic revolution in China , people become feel the importance in education , especially in kindergarten education . According to that , the study focus on personal affection and buying motivation to China urban area ‘s child education goods , and hope we can understand it ro be the sample of someone who want to develop kindergarten education in China . China , Yunnan, geographic location is special , and have a lot of different race , that;s why we choose Kuan-Ming to be the survey place . The study collect all motivation and
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CHEN, HUAI-YAN, and 陳槐廷. "An associative analysis of unplanned purchase and product characteristics, consumer characteristics:a case of Taipei-womens' buying in supermarket." Thesis, 1987. http://ndltd.ncl.edu.tw/handle/99968414218632837068.

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Liu, Kuo-Jui, and 劉國瑞. "The effects of website characteristics、product characteristics、consumer characteristics、service quality and preferential treatment on intention to purchase through Internet－Evidence from projectors." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/6dezx5.

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碩士<br>國立成功大學<br>高階管理碩士在職專班<br>94<br>With globalization coming and advancement of E-commerce，more and more industries find new business chance in Internet，so they transfer their original physical channel to electronic shop。To do well E-commerce， many industries shall understand what factors are important for customers，how to increase customers purchasing intention on-line instead of traditional physical channel，and how to catch customers’ attention among numberless projector sopping site。Therefore website manager need to feature website characteristics，product characteristics，customer character
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Li, Wei-Lin, and 李偉綾. "The Study of Consumer Characteristics, Adopter Categories and Characteristics of New Product on the Purchase Intention of Innovative Product." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/12803978177711039624.

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碩士<br>中原大學<br>企業管理研究所<br>100<br>This research takes ultrasound beauty for example, mainly explores how consumer characteristics, adopter categories, and characteristics of new product affect consumers’ purchase intentions, and it also discusses the relationship among these three variables. At the same time, this research explores the various life styles among different adopter categories. First, this research defines the aspects of three variables by literature review. In the dimension of consumer characteristics, this research adopts demographic and life style aspects; in the dimension of
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Yu, Kuo-Wei, and 余國維. "The Impact of Consumer and Product Characteristics on Purchase Intention in Internet Shopping." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/88602580354133884974.

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碩士<br>國立成功大學<br>交通管理(科學)學系<br>85<br>Due to the rapid development of internet, it has been applied in many business activities. Especially, the application of WWW (World Wide Web) on internet shopping is the most significant advancement. Most marketers have viewed WWW as a new marketing channel. The main purpose of this research is to analyze the impact of product and consumer characteristics the internet shopping. First, we examine the development of the internet marketing and review the
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吳宥樺. "A Study of Consumer Characteristics, Customer Involvement and Purchase Behavior of Luxury Goods." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/26053990923198621558.

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碩士<br>明新科技大學<br>企業管理研究所<br>97<br>The profit decreased in each industry from 2000 year when prosperity still down and consumption got tighten. But the prosperity didn’t impact to the luxury goods market by FORBES CLEWI survey and the prediction to luxury goods market from Merrill Lynch’s. In additional, the luxury goods price gets higher and higher the year after year. In Taiwan, we can see every department store, shopping center, luxury goods official store that have to sell luxury goods, for these reason we can know many people love fashion luxury goods in Taiwan. My research want to understa
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Shiuan, Lin Yu, and 林育玄. "The Effect of Consumer Ethnocentrism, Interpersonal Influence and Personal Characteristics on Purchase Intentions." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/90273793586625797108.

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碩士<br>國立暨南國際大學<br>國際企業學系<br>91<br>With the entrance of WTO in 2001, Taiwanese firms are forced to compete with more foreign firms around the world. Under such circumstance, Taiwanese consumers will have more purchase options than before, for Taiwanese firms, how consumers make their purchase decisions when facing both domestic and foreign products becomes a very important issue. Two important constructs were discussed in this article. First, consumer ethnocentrism explains consumer’s belief and attitude toward foreign products. Second, interpersonal influence is the other factor we
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Chang, Chun-Chih, and 張鈞植. "The Influence on Advertising Effectiveness and Purchase Intention of Animated Spokes-Character Characteristics." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/74908574993153971567.

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碩士<br>朝陽科技大學<br>企業管理系碩士班<br>98<br>Typical advertisements (advertisement with endorsers) spokesmen are generally experts, entrepreneurs, typical consumers, and celebrities—the most common one among the four types. The risk of celebrity endorsement, however, has become one of the main reasons why many industries choose animated spoke-characters as an alternative medium for communication. Hence, how to create a well-liked animated spoke-character to deliver the entrepreneurship has become a new challenge for the industries. What kind of features an animated spoke-character should be equipped with
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Lu, Jhen-Hao, and 呂振豪. "Effects of Glove Puppetry Fans’ Preferences for Product Characteristics on Their Purchase Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/49j4pb.

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碩士<br>國立虎尾科技大學<br>企業管理系經營管理碩士班<br>104<br>The study explores the effects of glove puppetry fans’ preferences for product characteristics on their purchase intention. Focusing on the product characteristics of glove puppetry, such as “narrative plot,” “audio and visual effects,” “characterization,” “dialog dubbing” and “peripheral products,” the study investigates their effects on the purchase intention of glove puppetry fans. STATISTICA 10 is used to make analysis. Through multiple regression analysis, polynomial regression analysis and response surface analysis, integrated research is made.
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Lee, Chien-Hung, and 李建宏. "The effects of website characteristics, preferential treatment, product characteristics and satisfaction to consumer’s purchase intention through Internet-Evidence from Notebook." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/70161496513095304290.

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碩士<br>北臺灣科學技術學院<br>電子商務研究所<br>99<br>Because of the development of Global E-commence, many enterprises are searching for opportunities through the Internet. The introduction of the Internet has changed the original business models, which have gradually shifted from physical to online channels. The burst of Internet bubbles has made many enterprises understand three factors. Firstly, it is significant to focus on the elements of customer's desires in order to succeed through E-commence. Secondly, the companies need to assist customers by changing the way of traditional shopping to the use of In
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Hung, Shao-Yun, and 洪紹芸. "A Study of the Relationship Among Consumer Characteristics, Product Categories and Store Brand Purchase." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/68e3r2.

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碩士<br>逢甲大學<br>企業管理所<br>90<br>In recent years, there has been a strong increase of retailers’ interest in store brands or private label brands. The motivation has been the growing acceptance of store brands by consumers. The purpose of this research is to examine whether store brand shoppers and non-store brand shoppers differ in their socioeconomic, behavioral, and psychographic traits as well as in their purchase of store brand products. The test result indicates that store brand shoppers have larger households and lower income than non-store shoppers. Compared with non-store shoppers, store
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Richard, Marie-Odile. "Navigational characteristics effectiveness of pharmaceutical web sites on consumer behavior and pre-purchase intentions." Thesis, 2003. http://spectrum.library.concordia.ca/1972/1/MQ77959.pdf.

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Despite recent success by companies using the Internet to deal with their customers, one of the major remaining problems concerns understanding navigation on the Web and its relationship with Internet marketing. We study the factors that can affect customers' pre-purchase intentions by surveying visitors to a real pharmaceutical web site. More specifically, this study analyzes the behavior of consumers when they are confronted with Internet advertising (navigational characteristics). The model of flow designed by Hoffmann and Novak and previous findings and theories about several relevant aff
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Yeh, Jyun-Fu, and 葉俊甫. "Customer Characteristics and Purchase Intention: Exploring the Mediation of Web Site and Product Attributes." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/m5ut2j.

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碩士<br>國立中央大學<br>企業管理學系<br>103<br>As the e-commerce developed rapidly and the consumption pattern changed, the amount of online store rose dramatically. According to past studies, factors affecting purchase intention come from those three parts: web site, product and consumer traits. This study seeks to investigate whether the web and product attributes affect the consumer purchase intention. This research aimed at exploring the mediating role played by web and product attributes in the relationship between consumers characteristics and purchase intention which means that the consumers will hav
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Tsai, chi-cheng, and 蔡志成. "The Impact of Product and Consumer characteristics on Purchase Intention in Transportation Industry Bundle." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/81112043381960895621.

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Chin, Chih-Chung, and 金之中. "The Effects of Coupon Characteristics on Consumers’ Purchase Inclination: The Case of College Students." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/83593840478003869440.

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碩士<br>東海大學<br>工業工程與經營資訊學系<br>99<br>Past researches had illustrated that releasing coupon does not only provide consumers with a better price but also influence their purchase inclinations of the products, which, in turn, influence consumers’ purchase behaviors. This study is aimed to investigate how characteristics of a coupon impact consumers’ purchase inclination. In-depth interviews were conducted from contents of interviews to examine the five major characteristics of a coupon. A follow-up questionnaire was implemented to obtain further information. It is found that characteristics of a co
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Huang, I.-Pei, and 黃怡珮. "The Influence of Internet Shopping Characteristics and User Traits on Attitude and Purchase Intention." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/41060266818194523761.

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碩士<br>淡江大學<br>國際貿易學系國際企業學碩士班<br>94<br>Abstract of the Thesis： It is a growing trend in the Taiwan’s internet shopping market that has become an alternative for consumers when making purchase decisions. According to the 2004 statistics made by the Institute for Information Industry, Business to Customer (B2C) electronic business market has been hit at a scope of NT 37.2 billion Dollars. In comparison with NT 22.09 billion Dollars in 2003, it has been grown by 57.2 %. The electronic business market in 2006 has been estimated positively to be reached at NT 89.3 billion Dollars, a 50-per-cent gro
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CHIEN-HSUAN, LEE, and 李建軒. "The Effects of Profession Degree and Characteristics of Food Spokesperson on Consumer’s Purchase Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/16279548241698777065.

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碩士<br>康寧大學<br>餐飲管理研究所<br>103<br>This research is for the purpose of discussing the effects of profession degree and characteristics of food spokesperson on consumer’s purchase intention.department store consumers and students were selected for the study, collected questionnaires were used, 400 questionnaires were distributed, excluding the invalid questionnaire and 322 valid questionnaires, using SPSS12.0 statistical analysis software package performed by Descriptive Statistics, T test, ANOVA, Regression Analysis, the results indicated that (1) different foods spokesperson on consumer purchase
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CHEN, PO-FU, and 陳柏甫. "A Study on the Consumer Characteristics and the Demand for the Pet Insurance Purchase." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/63852620077092523669.

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碩士<br>銘傳大學<br>風險管理與保險學系碩士在職專班<br>101<br>A Study on the Consumer Characteristics and the Demand for the Pet Insurance Purchase Student: Po-Fu Chen Advisor: Dr. Yuh-Ju Lan Abstract Because of the rising awareness of the animal protection, the connection between animal and family become deeper and deeper. Not only numerous of animal protection groups are founded, but more pets’ owner willing to spend medical cost on their baby pets. Therefore, insurance company designs a product for pets exclusively- Pet insurance, which was according to the life insurance basis. This resea
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Lu, Wanchun, and 盧宛辰. "Souvenir Authenticity Perceptions, Souvenir Characteristics and Purchase Intentions among Tourists in Taipei Longshan Temple." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/98120957200342049600.

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碩士<br>中國文化大學<br>觀光事業學系<br>99<br>Religious culture as a unique tourism resources to meet the spiritual needs of people and aesthetic desires. Religious sites will have a strong cultural appeal to tourists, tourists will want to participate in cultural tourism authenticity of consciousness. Pur-chase of souvenirs for the tourist part of tourist activities, and religious and cultural features of tourism products to attract visitors attention. Motivation of this study is to understand the religious tourist souvenirs authenticity relationship between perception and purchase intention, characteristi
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SHIRA, SHALLYN APRILLIA, and 徐楒璘. "Perception towards Indonesian Instagram Celebrity Endorsers Characteristics and their Influence on Consumers’ Purchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6pds69.

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碩士<br>亞洲大學<br>經營管理學系<br>107<br>ABSTRACT Purpose – The purpose of this paper is to examine key factors that influence Indonesian consumers’ to purchase products due to the influence of celebrity endorsers in Instagram Design/methodology/approach – This study uses a quantitative approach to test the proposed hypotheses. Causal research design is used in this research to identify causal relationship between construct. A survey of 309 respondents via online questionnaire is distributed to Indonesian Instagram users. Further, SEM and bootstrapping method are carried out to analyze the data in thi
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Kung, Kuan-Wen, and 龔冠文. "The Research of Consumer Psychographic Characteristics and Store Image on Purchase Intention of Private Brand." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/73679551439613412501.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>96<br>In recent years, the Convenience Stores in Taiwan are playing the quite important role in our life and the private brand has developed rapidly. Private label products can generate higher margins, increase control over shelf space, and get greater bargaining power in the channel of distribution. Therefore, the key points for Convenience Stores are to understand consumer attitudes and purchasing intention for private brand product. Most of the researches in the past were focused on demographic characteristics or psychological characteristics of Hyper Markets
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Shih-Wen, Yu, and 余詩雯. "The relationships between different marketing models and consumer purchase intention - Personality characteristics as the moderator." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7hcwhq.

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碩士<br>東吳大學<br>企業管理學系<br>102<br>This study is to analysis the relationships between the different marketing models (blog marketing, project promotion, experiential marketing, relationship marketing) and customer　purchase intention, and personality characteristics　(impulsive/cautious) as the moderator. According to the investigating the results, Cosmetics Industry can make adjustments on subsequent marketing model, when faced consumers with different personalities and characteristics, sales department can achieve the best result by using different marketing models. This study used questionnaire
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Yeh, Kuan-Ling, and 葉冠伶. "The Effect of the Website Characteristics on Purchase Intention: The Mediating Effect of Relationship Quality." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7x853f.

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Chan, Hsiu-Jung, and 詹琇蓉. "The Influence of Product Involvement, Consumer Characteristics and Situation on Perceived Risk on Internet Purchase." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/46287876357760595779.

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碩士<br>國立成功大學<br>企業管理學系<br>89<br>Because of its market opportunity, the Internet has become another important channel for selling. The MIC points out that the increase of surfing population, the orders being over one million, the set-up of paying system, and the ripening of electronic commerce law environment will lead to the development of EC (electronic commerce). The Internet shopping is a kind of non-store shopping, and therefor consumers will recognize more risk degree. To knowing consumers’ need is the first step to succeed in Internet market. Based upon this, the research o
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Chang, Mei-Yao, and 張美瑤. "The Study of Web Site Characteristics, Perceived Value, and Purchase Intention regarding Online Insurance Products." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/14888145835942190827.

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碩士<br>國立成功大學<br>國際企業研究所碩博士班<br>97<br>Since their first appearance of the research scene, e-commerce have become increasingly sophisticated. A great deal of work has seen on purchase intention of online shopping in the last few years. Yet research which has empirically documented the link between purchase intention and e-insurance is scant. Therefore, the objectives of this study attempt to explore how consumers’ perceptions about e-insurance and their purchase intention related to product complexity and perceived value that generates from web site characteristics. A questionnaire was construct
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Liu, Wu-Cheng, and 劉武政. "The Empirical Study of Product Involvement , Consumer Characteristics on the Purchase Willingness of Digitial Camera." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/37228577323867662550.

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碩士<br>大葉大學<br>事業經營研究所碩士在職專班<br>96<br>With the rapid development of science and the coming of electronic information age, life cycles of digital products have been shortened. Nowadays digital cameras have become the most representative products of the consumer electronics products. Digital cameras have a complex function and a short life cycle, so the market is filled with variety and high risk. Digital cameras weed through the old to bring forth the new continuously and tend to be multi-function and complex. Therefore products without features will be eliminated, and the life cycles of product
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Hsiao, Chih-Chiang, and 蕭智強. "The Relationships of Brand Association、Consumer Characteristics and Consumer Purchase Intention－Evidence from Smartphone Brand." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/37825359424285809208.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>99<br>The smartphone market compete closely in Taiwan. there are many companies not only develop the function of product actively, they pay attention to value added of brand and wish it can raise their profit. Because brand association is the core value of brand. So this object of study is smartphone and we want to know the relationship between brand association and purchase intention in whole smartphone market by consumer view point. Furthermore we analysis what different with dissimilar brands and the effect of consumer characteristics This study adopted the rese
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CHEN, MEI-FANG, and 陳玫芳. "The Influence of Consumer Characteristics, Wine Product Involvement, and Perceived Value on Consumer Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/e8y6n5.

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碩士<br>國立高雄應用科技大學<br>國際企業系碩士在職專班<br>106<br>This study aims to discuss how the wine consumer intention is affected by the following 3 factors, which are the consumer characteristics, wine product involvement, and perceived value. Consumer characteristics are analyzed based on consumer gender, age, and wine drinking frequency. By giving product involvement related questions, which helps to acquire a better understanding of consumer wine knowledge cognition. Afterward, probing the perceived value after wine purchase, the forming of wine consuming market, and wine relevant market demands. Market se
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Chu, Yun-Hsuan, and 朱韻璇. "The Influence of Personal Characteristics and Social Norms on Consumer Intention to Purchase Healthy Foods." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/t34v39.

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碩士<br>國立中興大學<br>生物產業管理研究所<br>106<br>In recent years, with the increase of unhealthy eating habits and health problems, the awareness of self-care has increased. More and more people hope to supplement the lack of nutrients through healthy foods to achieve the effect of physical health prevention; thus, it promotes the development of health food industry. Therefore, the research focuses on what factors affect the intention of purchasing healthy foods. In this study, personal characteristics and social norms are used as independent variables to explore how they affect consumer perception and the
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Hsu, Li-Mei, and 許莉玫. "The Effects of Website Characteristics and Product Characteristics on Online Purchase Intentions－A Study of the Elementary School Teachers in Yun-lin County." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6hs4fx.

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碩士<br>康寧大學<br>企業管理研究所<br>103<br>Following the global electronic commerce flourished that causes many enterprises set up and involve with websites in order to search business chances. To prompt customer’s “buying intensions” strategies that must conduct website characteristics and product characteristics to provoke customer’s buying intensions. The purpose of this study is to explore the effects between website characteristics and products characteristics on buying intensions while the teachers of Yunlin County elementary schools buying through websites. This study applied the questionnaire of
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Wang, Sai. "The effect of online consumer reviews on attitude and purchase intention : the role of message and source characteristics." Thesis, 2014. http://hdl.handle.net/2152/25282.

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The objective of the study is to extend the emerging body and scope of research on consumer’s attitudinal and behavioral responses to online consumer reviews by examining the role of both message content and source characteristics. That is, this study investigates how consumers process online consumer reviews within the context of message and source characteristics, and how these two factors influence consumer’s attitudes toward the review, attitudes toward the product, perceived credibility of the reviewers, and purchase intention. From this perceptive, the study broadens the understanding an
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Szu-ChinChu and 朱思琴. "The Impact of Product Attributes and Consumer Characteristics on Consumer Purchase Intentions: A Study of HomePlug." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/a52656.

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碩士<br>國立成功大學<br>國際經營管理研究所碩士在職專班<br>101<br>This study utilizes Holak and Lehmann’s (1990) framework of innovation adoption and explores the impact of new product attributes (relative advantage, compatibility, and complexity) and consumer characteristics (consumer innovativeness, product knowledge, perceived risk) on consumer purchase intentions, taking the product HomePlug as an example. Using a self-administered survey (N=655), reliability analysis was applied to the data to examine the consistency of the questionnaire, and structural equation model was used to examine the relationship between
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Liu, Chia-Chun, and 劉家君. "A Study of the Motivation in Online Group Purchase -- The Moderating Effect of the Initiators' Characteristics." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6n9g92.

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碩士<br>正修科技大學<br>資訊管理研究所<br>103<br>With the development of Internet, group purchase has become a new way of Internet purchase. Online group purchase is defined as the use of the Internet and the community, and a group of people with common requirements for goods or services would be together to negotiate with the sellers for sharing shipping costs or reducing the high level of retail sale prices and transaction costs. Therefore, understanding the factors that influence consumer’s purchase intentions becomes an important research topic. In the past, most of literatures focus on the initiators’ c
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