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Hahn, Jasper. "From Discovery to Purchase: Improving the User Experience for Buyers in eCommerce." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177473.
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The Internet has revolutionized many areas of our lives. New forms of exchanging and retrieving information, making business and communication in general have been made possible with the Internet and have gone through a rapid development since its creation. In an age of nearly ubiquitous access to the Internet and a majority of the western world actively using social media, retail markets have changed, too. But compared to the rapidly changing services in other sectors, retail businesses have only converted an existing model to a new technology rather than coming up with a new one. Social Commerce is an approach that wants to change that. It takes into account lessons learned from social media and shifting marketing strategies and tries to create a better shopping experience for customers while giving brands and fashion influencers a new platform to engage with them. This thesis project uses literature from different fields such as interaction design, online marketing and fashion along with user interviews to identify the most important aspects that will lead towards a more social online shopping experience, particularly in fashion. It is conducted in collaboration with the local start-up Apprl (www.apprl.com) and includes an implementation part of realizing the identified most promising features as part of the agile development process within the company. The field of social commerce is promising to radically change the way we buy things online and Apprl is one of many examples trying to make that happen.
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Dini, Alina L. "Influence of new car buyers' purchase experience on plug-in electric vehicle demand." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/116541/1/Alina_Dini_Thesis.pdf.
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Plug-in electric vehicles (PEVs) are one new technology which offers promise for transport sustainability and improving energy efficiency. Global enthusiasm for PEVs has spurred broad-reaching interest, but for jurisdictions where PEV policies are absent, as in Australia, consumer adoption continues to be low. Research into the barriers of adoption for PEVs often identifies cost and lack of infrastructure as key barriers, but consumer's purchase experience plays a pivotal role in technology adoption. This research will help the PEV industry and governments to understand how critical the consumer purchase experience is to overall market success.
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Sharma, Mukesh, and mukesh sharma au@gmail com. "Role of Beliefs and Past Experience in Forming Resort Accommodation Purchase behaviour: A Study of Australian Tourists." RMIT University. Management, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20090507.121635.
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Hospitality industry has a long history of providing accommodation along with recreation facilities. Resorts are a more recent phenomenon in offering similar services. The similarity stops there as the people who use resorts have different expectations and motives to be there. While hotels are mainly used by the business people and are busier during the weekdays, resorts are generally used for vacation and rest and are busy during holiday season. The difference in the clientele's motivations makes it difficult for the resort marketers to effectively position and market the property to the right segment. There have been many studies done primarily on hotel clients, while resorts have largely been neglected. This study is the first step in evaluating the level of contribution beliefs and past experiences make when Australian tourists decide on their resort accommodation purchase. To achieve this aim the Australian resort market was segmented and then every segment was tested on the model developed for the study. In this study, 412 people responded by filling out the questionnaires that were put in their rooms, by the participating resorts they were staying in. The study targeted all states and Territories of Australia. Every possible precaution was taken to maintain the anonymity of the respondents and the participating resorts to avoid compromising their financial interests. The study found four segments of resort tourists. They were named active conventionalists, young conservatives, elite regulars and veterans. The role of beliefs and past experience in purchase decision was found to be of varying degrees amongst the segments. It was also found that benefit beliefs had the bigger role in resort accommodation selection compared to normative beliefs. Control beliefs had the least role in the formation of the purchase behaviour. It was also found that while the Theory of Planned Behaviour was incapable of predicting resort accommodation purchase behaviour on its own, the addition of past behaviour to the mix increased the predictability perceptibly. The main limitation of the research was that the researcher and the respondents were far removed from each other. It is recommended that in future studies; there must be a provision for qualitative data to complement the quantitative approach. Besides this, there are many more important recommendations made relating to design and application of the questionnaire for future studies. The study also stresses that similar studies should be conducted, preferably on longitudinal basis to confirm or reject the findings of the present study. The present study contributed to the body of knowledge by providing a theoretical framework and suggesting a resort accommodation purchase predictability model incorporating beliefs and past experience of resort tourists. It also provided resort marketing planners with practical recommendations and implications in terms of attracting the right clients to their resorts as well as how to position their resorts for the intended market segment to get the best returns on their investment in marketing.
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Dybdal, Andersen Anne, and Leonie Schreck. "Enhancing consumers' purchase intention by augmented reality : The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods." Thesis, Högskolan Dalarna, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27921.
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Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). Non-probability sampling was conducted in order to collect primary data by making use of convenience and snowball sampling. A total amount of 408 valid responses were collected which were analysed by correlation, linear regression and moderation regression analyses. Results The variables related to augmented reality (product perception, risk perception, augmented reality experience, hedonic experience and utilitarian experience) were found to be significantly related to the consumers’ purchase intention. The relationship between product perception and purchase intention was found to be moderated by the online experience with augmented reality. However, no proof was found that perceived risk when shopping online is moderated by using augmented reality. Conclusion Augmented reality can be used as a tool to enhance the consumers’ perception of the offered product and therewith raise the online purchase intention of Swedish millennials for shopping goods. The efficiency and informative aspects that augmented reality can provide are especially appreciated. Therefore, this study can recommend online retailers to introduce an augmented reality strategy in order to raise Swedish millennials’ purchase intention of shopping goods and therewith increase the sales numbers.
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Arciniega, Giurcovich Fadia. "Factores asociados a la compra de pasajes low cost en hombres y mujeres de 20 a 50 años de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652772.
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El formato de pasajes low cost es una tendencia que ha ido estableciéndose en el mercado peruano. No obstante, no han logrado tener la acogida esperada por parte de los consumidores peruanos, debido a diferentes aspectos. Por ello, en la presente investigación se analizarán factores asociados a la compra de pasajes low cost en hombres y mujeres de 20 a 50 años. De esta manera, se han seleccionado las variables valor hedónico, valor utilitario, influencia social, precio, promociones, página web, experiencia de compra y riesgo percibido.
Con la finalidad de poder comprobar las hipótesis se ha desarrollado una investigación mixta. Por un lado, en el estudio cualitativo se realizaron dos focus groups al público objetivo y tres encuestas a profundidad a expertos en el sector. Por otro lado, para el estudio cuantitativo se aplicó un cuestionario a 355 personas. Cabe mencionar que se hizo un estudio de regresión lineal múltiple. De esta manera, se obtuvo que las variables valor hedónico, página web y experiencia de compra fueron que las que presentaron una relación con la intención de compra.
Finalmente, es importante mencionar que la presente investigación es una de las pocas investigaciones realizadas sobre los factores que pueden presentar una relación sobre compra de pasajes low cost en el mercado peruano.The low-cost ticket format is a trend that has been establishing itself in the Peruvian market. However, due to different aspects the low-cost airlines have not managed to achieve the expected reception by Peruvian consumers. For this reason, this research will analyze factors associated with the purchase of low-cost tickets for men and women between 20 and 50 years of age in Lima. In this way, we select the variables hedonic value, utility value, social influence, price, promotions, website, purchase experience and perceived risk. In order to be able to evaluate the hypotheses, a mixed investigation has been developed. On the one hand, the qualitative study will analyze two focus groups on the target audience and three in-depth surveys of experts in the sector. On the other hand, for the quantitative study, a questionnaire was applied to 355 people. It should be noted that a multiple linear regression study was done. In this way, it was obtained the variables hedonic value, website and purchase experience had a relationship with the purchase intention. Finally, it is important that this investigation be one of the few investigations carried out on the factors that may present a relationship on the purchase of low-cost tickets in the Peruvian market.
Trabajo de investigación
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Lai, Hing-hong. "An analysis on the effectiveness of the home ownership strategy of the SAR government : the experience of the Tenant Purchase Scheme /." Hong Kong : University of Hong Kong, 2000. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25940673.
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Jhun, Janete Hee Youn. "The effect of price framing and customer experience in purchase decision: field experimente with a jewelry store." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24599.
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Price promotions are a ubiquitous practice in the retail market and often consumers are overwhelmed by the variety of price schemes. Using a natural field experiment with a jewelry store, the present study tested the price framing effect and customer experience in purchase decision. The price framing effect was tested using three similar products offered alongside one another: 1 control with the regular price, 2 treatments designed to provide a positive transaction utility and price-quality perception - their prices were initially raised and then proportional discounts (10% and 20%) were applied, so that the final prices of all products amounted to be the same. The effect of customer experience was observed measuring the sales of two customers groups with different experience levels: retail customers (less experienced consumers) and wholesale customers (more experienced since they work as resellers). However, the hypotheses of the study were not confirmed, since the products treated with the price framing effect presented regression coefficients with low statistical significance, for both retail and wholesale customers. Considering that the experiment manipulated both price and discount, current literature on the subject indicates that the effects of quality perception that both present ended up conjoint and led to a null result. Some possible avenues to isolate these effects, as well as other lessons learned in the experiment, are discussed for future research.
Promoções de preço são práticas onipresentes no mercado varejista e frequentemente os consumidores se sentem sobrecarregados com a variedade de esquemas de preço. Através de um experimento de campo natural com uma loja de semi-joias, o presente estudo testou o efeito do framing de preço e experiência do cliente na decisão de compra. O efeito do framing de preço foi testado através de três produtos similares oferecidos um ao lado do outro: 1 controle com o preço regular, 2 tratamentos desenhados para prover uma utilidade transacional e percepção de qualidade positivas - os seus preços foram aumentados inicialmente e depois descontos proporcionais (10% e 20%) foram aplicados, chegando ao mesmo preço final. O efeito da experiência do cliente foi observado com a mensuração das vendas de dois grupos de clientes com diferentes níveis de experiência: clientes de varejo (consumidores menos experientes) e clientes de atacado (mais experientes pois atuam como revendedores). No entanto, as hipóteses do estudo não foram confirmadas, dado que os produtos tratados com o efeito de framing de preço apresentaram coeficientes de regressão com baixa significância estatística, para ambos os clientes de varejo e atacado. Considerando que o experimento manipulou tanto preço como desconto, a literatura atual sobre o tema indica que os efeitos de qualidade percebida que ambos apresentam acabaram se conjugando e podem ter levado a um resultado nulo. Alguns caminhos possíveis para isolar estes efeitos, bem como outras lições aprendidas no experimento, são discutidos para pesquisa futura.
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Dedic, Arnela. "The phenomena of Online Purchasing : Why do consumers make the choice of canceling their purchase online?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68302.
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Purpose: This study aims to identify the most influential aspects that affect the consumer’s behavior regarding purchasing online, also why consumers choose not to complete their purchase or actually do complete it.
Research questions: How do an online retail store companies create a consumer experience resulting in a purchase or cancellation, and how do consumers perceive online experience? Methodology: A qualitative research approach was conducted, utilizing semi-structured interviews with two online retailing stores and five online consumers. Conclusion: The wants and needs in order to fulfill a purchase is the same for the companies and the consumers. However, the companies are clearly lacking on some aspects since they both confirmed that they have plenty of cancellations and items left in the basket. Consumers base their knowledge on previous experience, and companies base their knowledge on their own investigations. The connection is lost sometimes, and then i results in cancellations and left items.
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Wilhelmsson, Linn, and Patricia Matsson. "Influencerupplevelse och dess effekt på konsumenter genom Instagram : En studie kring svenska influencers påverkan på konsumenters köpintentioner." Thesis, Karlstads universitet, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-68343.
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Bakgrund: I dagens samhälle växer uppmärksamheten kring kända profiler på sociala medier i takt med att användandet av sociala medier ökar. Personer som blivit kända via sina sociala medier benämns ofta som influencers och ses som ett växande fenomen inom marknadsföring då de kan bidra till en ökad viral tillväxt för företag. För att konsumenter ska vilja köpa en produkt är det av vikt att det skapas attraktiva upplevelser kring ett varumärke. Det är därförav intresse att studera om influencers, som ett varumärke, på Instagram kan skapa upplevelser för konsumenter, som i sin tur har en påverkan på konsumenters köpintentioner av produkter och tjänster som syns i influencersinnehåll på Instagram. Syfte: Givet tidigare forskning är syftet med denna studie att studera om influencerupplevelse, eller delar av upplevelsen, på Instagram har en påverkan på konsumenters köpintentioner. Metod: En kvantitativ forskningsmetod har tillämpats i denna studie. Insamlande av data har skett genom en enkätundersökning som innefattade 200 studenter i åldrarna 19–39 år från Karlstads universitet. Data analyserades med hjälp av faktoranalys samt enkel- och multipel linjär regression. Slutsats: Den upplevelse som skapas kring influencers har i denna studie en påverkan på konsumenternas köpintentioner. Dessutom har varje del i upplevelsen på egen hand en effekt, vilket visar att de dimensioner som ingår ien influencerupplevelse inte är beroende av varandra för att påverka köpintentioner, däremot har de bäst effekt tillsammans. Marknadsföring via influencers kan därför ses som effektivt, genom att de upplevelser som en influencer skapar påverkar konsumenternas vilja att köpa produkter och tjänster.Background: In today’s society, famous social media profiles are gaining more attention due to the increasing use of social media. People who have become famous through their social media are often referred to as influencers and is a growing phenomenon in marketing, as they can contribute to an increased viral growth for companies. In order for consumers to want to buy a product, it is important to create attractive experiences in the encounter of a brand. Therefore, it is interesting to study whether influencers at Instagram can create experiences and if these experiences in turn have an impact on consumers’ purchase intentions of products and services seen in an influencers content on Instagram. Purpose: Given previous research, the purpose of this paper is to study whether influencer experience, or parts of the experience, at Instagram has an impact on consumers’ purchase intentions. Method: A quantitative research method has been used in this study. The data collection was conducted through a survey that comprised 200 students at the age of 19-39 from Karlstad University. The data was analysed using factoranalysis, as well as simple and multiple linear regression. Conclusion: In this study, the experience that is created around influencers has an impact on consumers’ buying behaviour. Additionally, every dimensionof the experience alone has an impact on purchase intentions, which shows that the dimensions are not dependent on each other to influence purchase intentions. However, they do have a better effect when they are put together. Influencer marketing can therefore be seen as effective, since the experiences that an influencer creates has an effect on the consumers’ intention to buy products and services.
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Eneh, Sandra. "Showroom the Future of Online Fashion Retailing 2.0 : Enhancing the online shopping experience." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-159.
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The following have been rectified in response to previous evaluation by examiner Olof Bruninge. -We have solely chosen qualitative methods in data collection and analysis by making use of data gathered from focus group workshop. The findings have been coded and analysed descriptively. -We have reformulated research questions and replaced the hypothesis with open questions. Allowing us to explore the participants’ behaviour rather than testing hypothesis. -All quantitative measures have been replaced with qualitative analysis and descriptions. -We have provided tables with results from focus group findings to increase transparency in our data
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Tsai, Jing-Wen, and 蔡靜雯. "Does Brand Experience Affect Purchase Intention?" Thesis, 2013. http://ndltd.ncl.edu.tw/handle/06219276170726996868.
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碩士國立屏東商業技術學院
行銷與流通管理系(所)
101
In prior literature, there has been plenty of investigation into the importance of experience. While the majority of researchers in brand marketing have traditionally focused on the interrelationship between various dimensions of brand equity and brand relationship, more recently marketing practitioners have realized that brand experience is also a critical element for developing marketing strategies. Since experiences are created when consumers seek out products, when they purchase them and when they use them, brand experience may influence the brand relationship and specific consumer behavior. However, there are few studies exploring how brand experience affects consumer behavior. Therefore, our research investigates whether brand experience affects purchase intention indirectly through brand image, brand personality, brand satisfaction and brand trust. In this research, we build a model and several hypotheses based on existing literature and collect data via questionnaires. Further, Structural Equation Modeling (SEM) is applied to examine the research model and hypotheses. The results indicate that (1) brand experience affects purchase intention positively through brand personality, brand satisfaction and brand trust; (2) brand experience affects purchase intention positively through brand image and brand satisfaction; however, (3) brand image does not affect purchase intention through brand trust. Finally, theoretical and practical implications and suggestions for future research are provided according to the results.
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Yang, Sheng-Chieh, and 楊勝傑. "Aesthetic Marketing,Aesthetic Experience and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/64550455344737240681.
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碩士中國文化大學
企業實務管理數位學習碩士在職專班
100
Consumers purchase goods and service, start to pay attention to aesthetics experience and product design since the progress of modern living and improvement of living standard. Thus, for house living decoration we look for not only the basic function and practicability, but also the sense of value for aesthetic feeling, to build up personalized life style and aesthetic sense. This thesis takes house ware specialty retailer ( WORKING HOUSE, HOLA, IKEA, MUJI ) consumers as the research subject. We do random sampling survey around great Taipei area, overall questionnaires is 480 and valid questionnaires is 423. The result of thesis shows that Aesthetic Marketing which include three essential elements Aesthetics Style, Aesthetic Sensibility and Aesthetic Creativity, play positive relation with Aesthetic Experience which include form, expression and symbol. And it affects consumers’ Purchase Intention positively and discovers the Aesthetic Experience is the partial mediating effects for Aesthetic Marketing and Purchase Intention. This thesis not only proposes explanations, but also sums up solid suggestion for practice and follow-up service, looks forward to provide management at house ware specialty retailer for operation and marketing references.
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Huang, Wei-Xiang, and 黃韋翔. "Experience Value and Purchase Intention–A Case Study of Consumer Experience on E-sports Experience Showrooms." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qg57f8.
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碩士元智大學
資訊傳播學系
107
Following the advent of the era of experience economy, many large electronics enterprises are building experience showrooms and flagship stores to maintain the relationship between their brands and customers. Similarly, following the increasing consuming ability and fierce competition in Taiwan’s e-sports market, many e-sports companies are building experience showrooms to break away from statically-designed retail stores, create locations that highlight corporation image and product performance. This allows the users to have the feeling of virtually being there. It also makes interaction and emotion, and product sales increase. Based on the experiential value theories, this study is explored the differences in experience value between customers with different lifestyles, effect of consumer experience on experience value, and the effect of experience value on purchase intention. Questionnaires were distributed online and 433 valid questionnaires were collected. Producing the following four findings: 1.The customers of this study are divided into two groups, which are the “Innovative adventurous group” and “Careful and outgoing group”. 2.The experience value of " Careful and outgoing group " is higher performance than" Innovative adventurous group", and customers with different lifestyles have different experience values. 3.The five variables of “sense experiences”, “feel experiences” , “think experiences” , “act experiences” and “relate experiences” of consumer experience are significant predictors of purchase intention. "Sense experiences" is the most influential to Experience Value. 4.The three variables of “Consumer Return on Investment ”, “Aesthetics” and “Service Excellence” of experience value are significant predictors of purchase intention. "Service Excellence" is the most influential to purchase intention.
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Hsieh, Tien Fu, and 謝添富. "The impact of health food brand image and purchase experience impact on consumer purchase behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/56092842205349412532.
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碩士中州科技大學
保健食品系
103
This study aims at exploring the relationship between health food brand and purchase experience to purchase intention. The main purpose of this study was to: (1) Investigate current situation of health food brand, purchase experience and purchase intention. (2) Explore the different influence effect of different variables on the health food brand, purchase experience and purchase intention. (3) Analyze the relationships between health food brand, purchase experience and purchase intention. After collecting and summarizing related literatures, to achieve the above-stated goals, surveys were conducted using purposive sampling. A total of 300 questionnaires were issued and 200 were valid. Descriptive statistics, T Test, one-way ANOVA, Pearson-moment correlation analysis were used to analyze the data. The study results are as the following: (A) Health food brand and purchase experience and purchase intention has effect. (B) Different backgrounds, samples, having differences in health food brand and purchase experience and purchase intention. Finally, based on the study results, the researcher proposes some suggestions for business and the future researchers, hoping to benefit the business in the future. Key word: health food, brand image, purchase experience, purchase intention
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Bolor, Munkhbaatar, and 莫水晶. "Influence of Trust and Previous Experience on Purchase Intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/42059482553130161657.
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碩士國立聯合大學
管理碩士學位學程
97
In this research investigate whether antecedent constructs of transaction trust and previous experience significant influence consumers’ trust beliefs into online shopping. Moreover, investigate how consumers’ trust level impact their purchase intention. Totally 513 valid survey questionnaire were collected. The finding suggested that party trust and control trust have significant positive influence on building consumer trust and consumers’ positive previous experience increase the trust levels. Trust building influence consumers’ purchase intention.
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Yeh, Shih-Yu, and 葉思瑜. "The Effects of Cosmetic Sharing Experience on Purchase Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/00774821679561439328.
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碩士淡江大學
企業管理學系碩士在職專班
101
According to many studies found that consumers will search electronic word-of-mouth before they purchase goods. For the mobile commerce, consumers only need to via their mobile devices can get information they need. The active search behavior may influence their purchase intention by this immediate incentive. Moreover, due to cosmetics belong to high purchase risk, consumers will gather relevant information when they make purchase decision. Therefore, this study will explore the effect of platform feature, self-disclosure and intentions to sell on purchase intention via Urcosme platform. In the meanwhile, it will also explore the impact on purchase intention when consumer received the LBS promotion message and APP information from mobile devices. This research used snow ball sampling and through online survey to collect the questionnaire. Total of 156 valid copies were received. According to the collected data, it is analyzed into descriptive statistics, factor analysis, reliability analysis, correlation analysis and regression analysis. Based on the last empirical results, the main conclusions are as follows: 1.The more platform feature and self-disclosure, the more credibility. Besides, the lower intentions to sell can generate better credibility. 2.When credibility and mobile commerce interact, the more credibility × information exchange can generate better purchase intention; however, no effect on credibility and credibility × LBS.
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Chiang, Tien-Yu, and 江典祐. "The Relationships among Consumption Experience, Flow Experience and Purchase Intention: A Case of Board Games." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/cmc52e.
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碩士國立交通大學
管理學院經營管理學程
105
Board game is different from today’s digital game, it can be played without power supply, and it has been developed in Europe and the United States for many years. In recent years, the size of the board game market has risen strongly (Canada and the United States market from $ 500 million in 2011 to $ 1.5 billion in 2015, CAGR 40%). Besides, board game belongs to hedonic product, and most Taiwan’s board game stores not only sell board game product, but also provide consumption experience for consumers. During the game time, consumers also produce flow experience when they feel pleased and satisfied. In view of the rising board game market in Taiwan, the aim of this study is to investigate the effects of consumption experience and flow experience on consumer’s purchase intention in the case of board game. Results from this study indicate that sense experience, feel experience, think experience and act experience have positively effects on consumer’s purchase intention. Moreover, flow experience completely mediated the positive influence of sense experience, feel experience and think experience on consumer’s purchase intention. Finally, this study provides some marketing strategy recommendations for future research.
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LIU, KUNG-FU, and 劉恭甫. "The Influence of Motorcycle User Experience toward Consumer Purchase Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4j6vhg.
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碩士東海大學
工業設計學系
105
Nowadays, motorcycle almost become a replaceable transportation for people. How consumers make their choice for buying one has been an issue for the industry. The factors that influence consumer purchase intention are worth to be explored and studied, such as: the actual situation of using, the emotional feelings of users and the previous experience of users. This research focus on 18 to 26 years-old student segment, using Focus Group Interview and Kano Model Questionnaire to collect factors of user experience and investigate consumer purchase willingness. According to the statistical ranking data from Taiwan Vehicle Manufacturers Association, this research use the top three motorcycle brands of Taiwan and their users as research target. By adopting Norman’s Three Emotional Levels of Product Design (Visceral, Behavioral, Reflective) as theoretical framework, the present study first formulate outline and questions for focus group interview; second, inviting 7 motorcycle users who have more than three years motorcycle using experience as interviewees and proceed focus group interview with semi-structured interview; after the interview, researcher organize the interview recording into transcript and proceed induction and coding; last, collecting all the user experience factors to develop Kano Model questionnaire, combining self-concepts scale and purchase intention scale to proceed formal questionnaire distribution. This study objectively clarifies the relationship between user experience factors and consumer purchase intention and understands how consumers make their choice for purchasing motorcycle in order to offer accurate reference for designer and meanwhile, to get closer to user’s needs. Through Kano Model classification, the study obtains attractive quality and one-dimensional quality user experience elements and divides user experience into Priority, differentiation, Low priority areas through Consumer Satisfaction Coefficient. Furthermore, thorough sample cutting and regression analysis, this study found out the user experience factors that have significant influence to consumer purchase intention of different segments, which can be used as indicators for raising consumer purchase intention. The study found out that in the self-concepts aspect, Ideal Self is more similar to Product personality than Actual Self as well. Through the diagram of distribution, we can know the detail of the traits, which can support product development and use as reference for marketing strategy in the future.
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Costa, Catarina Isabel Cavaleiro. "How smartphone advertising influences consumers’ purchase intention." Master's thesis, 2017. http://hdl.handle.net/10362/19928.
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In the last decade, the use of smartphones has grown steadily. The way consumers interact with brands has changed owing to the accessibility of an internet connection on smartphones, and ubiquitous mobility. It is crucial to understand the factors that motivate consumers to interact with smartphone advertisements and therefore what stimulates their decision to purchase. To achieve this goal, we proposed a conceptual model that combines Ducoffe’s web advertising model and flow experience theory. Based on the data collected from 303 respondents, from a European country, we empirically tested the conceptual model using a partial least squares (PLS) estimation. The results showed that advertising value, flow experience, web design quality, and brand awareness explain purchase intention. The study provides results that allow marketers and advertisers to understand how smartphone advertisements contribute to consumer purchase intention.
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Chen, Shih-Yun, and 陳詩芸. "The Study of Relationship B2C Interpersonal Virtual Experience on Purchase Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/23909828765747971331.
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碩士中國文化大學
國際貿易學系
103
Experience is one of the most popular research topic and its effects on the consumers have been confirmed by numerous research. However, with the development and popularization of Internet, experience can be spread through Internet as Interpersonal virtual experience. Besides, through Internet, consumers can search for information, share their comments and evaluation. Moreover, scholars point out that accumulated trust of B2C (Business to Customer) online shopping will influence consumer judgments. Therefore, the purpose of this research is to explore the effect of attributes of interpersonal virtual experience, trust on consumer’s purchasing intention, and then to explain the relationship between interpersonal virtual experience and trust. By Internet survey, the researching data were collected from the users on the electronic stores. Through publishing questionnaires on internet, a total of 400 copies of questionnaires were delivered by mail, and the rate of valid retrieval is 100%. The result of the study has show that: (1) There is a positive relationship between interpersonal virtual experience and purchasing intention. (2) There is positive relationship between trust and purchasing intention. (3) There is no relationship between interpersonal virtual experience and trust.
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Li, Pocheng, and 李博呈. "The Research Of Aesthetic Experience And Fashion Consciousness On Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/51621316676282582546.
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碩士中國文化大學
國際企業管理學系
100
With the rise of national Gross Domestic Product, the mass start to focus on the in-tangible value of product rather than the substantial function that the price and practica-bility are not important, so they are sensitive to product design and fashion. Firms need to consider the design of product to attract the consumers in order to create sales. The purpose of this study is to find the relations among aesthetic experience, fashion consciousness, and purchase intention. This study collected the data via questionnaire method. The valid sample is 397. The results shows that the aesthetic experience has an significant and positive influence on purchase intention. Fashion consciousness causes a moderating effect on aesthetic experience and purchase intention.
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Liu, Ting-Yu, and 劉庭妤. "Impact of service innovation and experience marketing on purchase intention : Building Materials." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/jg5a5x.
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碩士國立彰化師範大學
企業管理學系
108
With the continuous development of the media, technology, and media, which guide the people's ideological experience, more consumers can actually experience it through the use of physical or virtual platform operations, and the way of representing the experience is more and more fresh. How to improve the service quality of building materials and show the lack of innovation in traditional industries, whether it can grow and progress in this virtual technology becoming a mainstream trend is a big test. The purpose of this study is to explore the impact of service innovation and experience marketing on purchase intentions in building materials. The main visits were made by Taiwan’s visitors who visited the tile display center and the consumers who had visited the building materials store. The questionnaire was distributed for on-site visits and online distribution. After the questionnaire was collected, statistical software SPSS19 was used for statistical data analysis, and data analysis and hypothesis verification were performed on the samples. It is concluded that service innovation has a positive impact on experience marketing, service innovation has a positive impact on purchase intention, experience marketing has a positive impact on purchase intention, and experience marketing has a mediating effect between service innovation and purchase intention, and make recommendations for research results.
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Li, Chin-Pei, and 李金佩. "The Effects of Consumers’ Perceived Risk, Purchase Motivation and Purchase Experience on Behavioral Intention- Comparison Between Virtual and Physical Channels." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/x585r3.
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碩士朝陽科技大學
休閒事業管理系
103
In this study we take the consumers who used to buy for clothes, accessories, books, magazines, computers and 3C products by virtual and physical channel as the participants, to investigate relationships among consumers’ perceived risk, purchase motivation, purchase experience and behavioral intention. This study takes the form of questionnaire which divided into physical questionnaires and web questionnaire, About the physical channel, the study used the purposive sampling. On the other hand, the virtual channel used the way by web questionnaire. A total of 420 questionnaires had been distributed, of which collected 402 valid samples had been retrieved, and the response rate was 95.71%. The data were analyzed by descriptive statistical analysis, independent samples T test, paired-sample T test, one way-ANOVA and regression analysis, for verifying the hypothesis in this study. The result showed that the majority of the respondents are 21 to 30 year old unmarried female. About their educational background, a college degree is the most. And most of them are students, besides the monthly income who get the payment under $20,000. Their disposable income that between $5,001-10,000 and less than $5,000 are the most. However, different backgrounds among perceived risk, purchase motivation, purchase experience and behavioral intention have significant difference. Overall, the consumers’ perceived risk, purchase motivation and purchase experience have significant positive impact on behavioral intention. On the whole, the researchers can use the method of integrated marketing communication to expand consumption market of Taiwan in the future. In addition, the service staff’s attitude have to be strengthen to increase consumers’ purchase intentions. About the physical channel, the study suggested that the researchers can increase reservation and conduction of irregular marketing strategy to reduce the risk of time and increase the influence of store. Finally, the virtual channel can increase the transparency of information, promote the evaluation of shopping and the reward for reduce perceived risk of consumers by shopping.
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YE, TING-JUN, and 葉庭均. "The Impact of Experience Marketing on Experience Value, Brand Trust, and Purchase Intention: The moderating Effect of Product Involvement." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/e3s9q6.
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碩士國立宜蘭大學
應用經濟與管理學系經營管理碩士班
107
As the business environment moves into the focus of customer experience as the main focus of competition, research on the relationship between experience marketing and experience value based on the theory of experience marketing has mushroomed, but whether all products can apply the experience marketing strategy and earn the same performance? As far as the theory is concerned, there is a significant difference between the consumer decision-making process and brand preference of high and low product stakeholders, that is, product involvement is an important segmentation variable that affects consumers' purchasing decisions. To this end, this study introduces product involvement as an interference variable, using Schmitt's (1999) Strategic Experiential Models (SEMs) framework to explore the impact of experience marketing on experience value, brand trust and purchase intention; According to the attitude theory, the CAC (cognition - affection - conation) model is used to infer the hypothesis between the various facets. This study takes four large shopping mall in Taiwan, the Big City Far East Shopping Center, Miramar Park, Bellavita Plaza and IKEA as the empirical field and surveyed 206 valid samples to verify the hypotheses. The results show that experience marketing has a partial positive impact on the value of consumer experience; product involvement has a positive interference effect on the relationship between the experience of experience marketing and the consumer return on experience value, and the product The relationship between the experience of the experience of the experience marketing and the consumer investment reward of the experience value has a negative interference effect; in addition, the consumer experience value has a partial positive impact on brand trust and purchase intention, and the brand trust will be positive. Influencing consumers' willingness to buy.
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Chen, Yu Wei, and 陳有為. "The Impact of Perceive Values on the Formation of Attitude and Purchase Intention toward Online Shopping Mall -Purchase Experience as Moderator." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/5nr9j4.
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碩士淡江大學
國際企業學系碩士班
101
: Internet has become an essential part of daily life nowadays. Although the economic of this years is not good, the sales performance from online shopping is still growing up with a stunning speed .Internet shopping is become one of major way to buy goods. According to the research of Media Today . the Taiwanese consumer behavior of internet shopping is mature. The new devise for consumer browsing internet; the new method to pay the payment from internet shopping ; the new platform for internet shopping. All of these show that the internet shopping had great potential In Taiwan market. For the company of internet shopping mall , Its very important to know the consumer behavior of internet shopping. According to many research , The perceive value is the key index for consumer to measure the products or the services; the segment is a important concept for marketing , many research reveal that the people have different shopping experience ,they will have different decision making process. The research want to find out that the impact of perceive value on the internet consumer behavior of different purchase experience people. The research used 74-item measure. SPSS and LISREL, that can be used to assess the e-customer value, attitude, behavior intention and different experience in online shopping environment. Three value dimensions emerged that were termed Hedonic, Unitarian, Social. There are three findings from this research: (1) In Taiwan online shopping market, the consumer perceive value will impact on its purchase intention . company of online shopping should improve e-consumer value. (2) attitude of online shopping mall is a important mediator between perceive value and intention of online shopping.(3)For the people with different purchase experience ,the impact of perceive value on the internet consumer behavior will be different.
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Huang, Lin-Kai, and 黃琳凱. "The Research in Effects of Mood, Involvement, and Shopping Experience on Purchase Intentions." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/60004618596196681145.
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Chang, Chien Kai, and 張建凱. "The Impact of Experience Providers on the Purchase Intention of Organic Agricultural Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/73112540859149913322.
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碩士國立宜蘭大學
應用經濟與管理學系經營管理碩士班
100
Recently, the government, related industry, and concerned societies have been promoting the organic agriculture by electronic and print media, DM, and seminars to help people understand the organic agriculture. Consumers can also access organic agriculture by themselves, such as visit the organic farms or related websites. These media or experiences which help people understanding organic agriculture and organic products are so called experience providers (ExPros). This study attempts to understand which experience providers (ExPros) have impacts on the consumer purchase intention. The Structural Equation Modeling is adopted in this study to analyze how the ExPros affect consumers’ cognition, and then trust, and further the purchase intention of agricultural products. The results show that the ExPros have no direct impact on trust and purchase intention, and trust has a greater direct impact on purchase intention than cognition has. The model constructed in this thesis shows that ExPros affect cognition, and the cognition affects the purchase intention. In addition, the cognition affects the trust, and the trust affects purchase intention. These results are consistent with the hypothesis and recent studies reviewed in this study. Using the multi-group analysis, it is found that consumption frequence of organic vegetables has moderating effect. In the high consumption group, the impacts of ExPros on cognition, the impacts of cognition on trust, and the impact of trust on purchase intentions are all higher than the low consumer group. In the overall model and the models for high and low frequence consumers, ExPros have no direct impact on the trust and purchase intention, but has indirect impact through the cognition. It is found that, among the 19 kinds of ExPros chosen in this study, only 8 of them are verified to be the effect factors which influence consumers. In descending order according to the impact, they are: (1) visiting organic farms (2) participating in the activities of the organic farm (3) participating in the lectures, seminars or learning activities about organic agriculture or organic food (4) watching the television reports about the story or news of organic agriculture or organic farms, (5) reading the newspaper report about the story or news of organic agriculture or organic farms (6) getting the government propaganda about organic agriculture via television, radio, newspapers, magazines, and etc., (7) hearing the radio report about the story or news of organic agriculture or organic farms (8) hearing radio news reporting of organic agriculture or organic farm story For the high consumption group, the most important three ExPros are visiting organic farms, participating in the lectures, seminars or learning activities about organic agriculture or organic food, participating in the activities of the organic farm. Instead of participating in the lectures, seminars or learning activities about organic agriculture or organic food, watching the television reports about the story or news of organic agriculture or organic farms is one of the most important three ExPros for the low consumption group,
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Fu, Cong-Mao, and 傅琮貿. "Relationship among Experience marketing, brand imageand purchase intention- ASUS exhibition as an example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/88311853869896969036.
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碩士國立中山大學
企業管理學系研究所
99
Marketing and brand are that recent activities by enterprises can be seen the company create value through two major tools in the future. Schmitt (1999) proposed the term experience marketing, making marketing pay more attention to the purchasing experience of consumers, especially, is to create a brand experience that the brand image of the way the customer in mind. In this study, we used computer show in 2010, ASUS exhibition as an example, try to understand whether the exhibition to move consumers through experience marketing and brand image in the mind, finally exhibition to stimulate consumers to buy goods. In this study, using a variety of analysis, we can get the following conclusion: 1. ASUS notebook can be divided into two major segments; The first is to purchase the more low-cost models based on the young population, the second was the purchase of high-level notebook. The consumption of Netbook also can be divided into groups. One is to buy more low-cost group of young students and the other purchase of a second computer for the convenience. 2. Respondents considered that the best brand image which they feel for the show: Use the ASUS computer to make me feel creatively, make yourself a credible image and audio-visual experience to meet the needs of the pursuit of customers. 3. Experience marketing helps brand image building and can be predicted it. When the respondents have more good experience in experiential marketing, the more we can build a brand image. And experience marketing, brand image and purchase intention is positively related between.
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Chen, Jun-Cheng, and 陳俊程. "Study of Mobile Commerce's Interface Design and Purchase Experience - A Case of SHOPPEE." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/nadr42.
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碩士國立臺灣科技大學
管理研究所
106
With the popularization of the Internet. The rise of Internet has led to e-commerce becoming a very popular business model. People change those habit. Almost everyone has mobile. So use mobile shopping have been greater than the use of computers of Internet shopping. This research we use the mobile shopping platform is SHOPEE. The benefits include low barriers to entry, low cost, user convenience. Caused more and more people to join it. Full-time SHOPEE sellers grow substantially. As more and more consumers use mobile shopping. The problems are gradually increasing, for example interface operation is complicated, purchase process is in doubt, interface design is poor, information asymmetry between buyers and sellers. This research we use “online shopping behavior model”. First, we using the questionnaire collect data, then using regression analysis for research the relationship between online purchase behavior and purchase. At last we organize consumer demand and suggestions, improve the mobile shopping platform.
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LAI, YI-CHUN, and 賴奕君. "The Research of the Purchase Intention of Children 's toys by Interactive Experience." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/aa9293.
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碩士國立臺中教育大學
文化創意產業設計與營運學系事業經營管理碩士班
105
Taiwan's birth rate has continued to decline, indirectly affecting the number of people attending the kindergarten, also affect the enrollment of each stage of education. The children's education is essential training, limited funding for educational institutions, year by year, teaching quality has been difficult to easily and cost-teaching mode. Therefore, the final analysis of the results of this study shows that the strategy experience marketing module affect the purchase intention, satisfaction and participation, and satisfaction and participation will affect the purchase intention.
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李佳紋. "THE IMPACT OF CUSTOMER-ORIENTATION ON PURCHASE INTENTION: CUSTOMER EXPERIENCE AS A MEDIATOR." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/nne2q9.
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Mitkov, Vladimir. "The influence of mobile advertising on purchase intention." Master's thesis, 2020. http://hdl.handle.net/10362/112978.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementMobile advertising has seen explosive growth in the last decade. Advertising delivered on a mobile devices account for the majority of total internet advertising revenues. There is a pressing need for researchers to better understand what makes mobile advertisements successful. For this purpose, I propose a conceptual model that encompasses Ducoffe’s web advertising model, interactivity and flow experience theory. Based on the data collected of 208 respondents through an online survey, I empirically tested the conceptual model using partial least squares method (PLS-SEM). The results suggest that perceived advertising value and flow experience are positively associated with consumers’ purchase intention, which is consistent with previous studies. The findings also contribute to the existing mobile advertising literature by exploring perceived interactivity as an antecedent to flow experience. When exposed to mobile advertisements, consumers’ state of feeling in control coupled with the ability to instantly receive feedback from the advertiser seems to facilitate a flow state, which in turn increases the purchase intention.
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Ling, Hu Li, and 胡儷齡. "A Study on Relationship among Experience Marketing, Experience Value and Customer’s Purchase Intention -A Case on iiCAKE YUNLIN TOWEL CAFE." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/qvgv73.
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碩士中國文化大學
觀光事業學系觀光休閒事業管理碩士在職專班
104
A study on relationship among Experience marketing, Experience value and Customer’s Purchase Intention －A Case on iiCAKE YUNLIN TOWEL CAFE Student: Li-Ling Hu Advisor: Prof . Bin-Li,Ci-Fen Cui Chinese Culture University ABSTRACT The tourism industry has risen prosperously in recent years, resulting in a wide range of domestic leisure industry prevailed, since Government began to implement the overall two-day weekend policy in 2001. Along with time and trend, the consumption model has been changed from focusing on product functions into emphasizing the expe-rience and feelings during purchase process. In 2003, Central Office of the Ministry of Economic Affairs start to help and coach enterprises who are willing to transform themselves into the kind of active factories with manufacturing, history and culture, tourism and leisure values. Under the trends of experience economy, Consumers nowadays require not only the practicality of the product itself, but also the pursuit of further emotional touch, mind stimulating and consumption experience obtained during that process of seeking an unique experience and feelings. In the goal to create a valuable consumer experi-ence, many companies intend to deliver a satisfied and pleasant tourist experience by designing a Marketing program through the strategic experience module. Subjects of this study are tourists visiting iicake Yunlin Towel Cake Café. and the research objective is to discuss whether the Experience Marketing module could act ef-fectively in the coffee shop business. Experience Marketing will be divided into five aspects: sensory experience, emotional experience, thinking experience, action associated with the experience and the others. And Experience Value will be divided into: customers’ Return on Investment, superiority of services, beauty and enjoyment, etc. While Purchase Intention will be divided into considering the purchase, may buy and recommend others to purchase. In order to study the correlation among Experien-tial Marketing, Experience Value and Purchase Intention, the so-called Convenience Sampling approach will be used as the key research method. Total 350 copies of questionnaires have been distributed, fourteen copies were un-usable because they were incomplete, and 336 copies of valid questionnaires were re-turned for data analysis via SPSS software. The result shows impact of Experiential Marketing on Experience Value is significant. Impact of Experience Value on Purchase Intention is significant. Impact of Experiential Marketing on Purchase Intention is direct and straight-forward. Key words: experience marketing, experience value, purchase intention
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Chen, Shin-Jung, and 陳世榮. "The Influence of Brand Image and Experience Marketing on Purchase Intention for Smart Phone." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/22984204925334295226.
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碩士龍華科技大學
企業管理系碩士班
103
In the competitive environment of smart phone market, in addition to price, consumers pay more attention to the appearance and functionality of merchandise. In traditional sales model, consumers can only passively accept other people's perception through information gathering information, word of mouth among friends and recommendations from sellers, which result in cognitive differences. So the vendors start offering experience marketing instead of traditional sale mode. Through the experience of using goods directly, and tactile feeling, give customers more confirmation to the product demands and look forward. Finally, The increased satisfaction of goods lead to purchase intention improvement. This paper is to study the Influence of brand image and experience marketing on purchase intention for smart phone market first , we collect related research of worldwide. To study and analyze all of documents to create specific theory . Using questionnaires to obtain information from subjects who ever used or using smart phone. Based on the result of the questionnaires, prove theory. The final result shows that: The higher brand image and better experience marketing service increase purchase intention of consumers. Therefore, brand image and experience marketing are key factors of smart phone sales. We’ll propose the study to relevant companies reference. It would able to help managers to know how to increase brand image and establish good experience marketing, to attract more consumers and success in the market.
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SHIE, A.-MIAN, and 謝阿緬. "A Study of Usage Experience and Purchase Intention on Consumer Electronics in ChangHwa County." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/55924167384166650435.
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碩士中州科技大學
機械與自動化工程系
102
The Consumer electronics products is a new type of merchandise after the year of 2000, a result under the highly developed information industry and in a combination of information, communications, consumer electronics so called 3C (Computer, Communication, Consumer). Taiwanese ICT manufacturers has established an excellent basis of leadership in manufacturing technology and cost. However, to compete with major global brands, manufacturing firms should consider consumers hidden values first. If the real needs of consumers could be understood and combined into the development process of new products and marketing strategies, then we can enhance the consumer's intentions of buying. This study, using literature review and questionnaires for data collection and analysis, analyzed the relationships between smartphone usage experience and its intention of repurchase. A self-designed questionnaire is used in this research. A total of 700 questionnaires were issued, and 620 copies were returned up to May 31, 2014. In which returned copies, 515 copies are valid. Some conclusions of this study were found : (1) The smartphone consumer usage experience, trust, and intention of repurchase are above average of satisfaction in Changhwa county. (2) The top three highest scores among the questionnaires are "My phone's interface is easy to use", "My phone's reaction speed", and "My phone's battery performance". The lowest three score are "With the phone on behalf of personal image label", "sharing personal life through the phone", and "through the phone to pass the time and boredom occasions". (3) The demographic variables, such as gender, age, education, brand, and consumer service, have a significant difference with research variables. (4) smartphone usage experience has a positive effect on repurchase intention, and a sense of trust for the use of the experience and repurchase intention is partially mediated effects.
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Nai-Yu, Guo, and 郭乃毓. "The Effect of Virtual Brand Experience on Purchase Intention – e-WOM as Moderate Variable." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/92456529281290497319.
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碩士國立臺北大學
企業管理學系
101
In the past, there has not been a well-developed analysis about the link of the four dimensions of brand experience and purchase intention. This study proposes that brand experience is composed of four dimensions (sensory, affective, intellectual, and behavioral) which may affect purchase intention when customers have positive or negative e-WOM. In this study, e-WOM is viewed as a moderating variance to observe relationship between brand experience and purchase intention. The development of the Internet brought about a revolution of word-of mouth and the Internet emerged as a source for electronic word-of-mouth (e-WOM) communication for customers. Electronic word-of-mouth (e-WOM) is a new form of advertising for people to share their viewpoints from this forum. Past researches reveal that consumers who read e-WOM but don't post comments could be influenced by e-WOM. In other words, e-WOM may have higher credibility to customers than advertisement from sellers. Further, we hypothesize that (1) Virtual brand experience will have a positive effect on purchase intention (2) Virtual brand experience and positive e-WOM will have a positive effect on purchase intention (3) Virtual brand experience and negative e-WOM will have a negative effect on consumer’s satisfaction.
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Ma, Shu-Te, and 馬淑德. "A Study of Consumption Value, Aesthetics Experience and Purchase Intention of Hakka Cultural Commodity." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/91743449501686668749.
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碩士朝陽科技大學
休閒事業管理系碩士班
96
Under the trend of global competition to retain cultural commodity must have their own place in the unique style, we must add creative elements to satisfy the needs of different consumers, with a view to gaining a sustainable development of local cultural industries. The purpose of this study is to understand the consumption value, the aesthetics experience of tourist and the status of purchase intention of Hakka cultural commodity. When consumers buy goods, often based on value considerations. No matter commodity it has these values; the personal consumption value will control their purchasing decisions. Aesthetics is a subjective feeling; a different background consumer often have different aesthetic experience, thus forming a different life style, then its impact on consumer behavior. This study found that emotional value is the main consideration for the purchase of Hakka cultural commodity. Also, the judgment of consumption value is above the personal aesthetic experience. In other words, the consumption value is still the most important consideration of consumer behavior. This study suggests that the relevant industry should (a) Promotion of a pleasant atmosphere of cultural commodity store and create network publicity. (b) Commodities research and development for different consumer demand. (c) To promote Hakka cultural commodity by brand management and different industry alliances, so that the Hakka cultural commodity can be sustainable, active local economy then make Taiwan''s culture creative industries with international competitiveness .
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Kuan-ChengChen and 陳冠丞. "Visitors’ Purchase Intention and Willingness to Pay: A Study on the City Experience Pass." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/s3kutc.
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JuliusWonodihardjo and 林榮明. "The Effects of Envy and Flow Experience Toward Purchase Intention on Freemium Social Game." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/mqkw5g.
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CHEN, YU-CHENG, and 陳昱成. "The Effects of Product Experience on Customer Purchase Intention from the Perspective of Experience Economy- An Example of multi-media English materials." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/q485n2.
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碩士輔仁大學
企業管理學系管理學碩士在職專班
103
English learning becomes more common when more and more intense competition. In Taiwan, many cities are lack of teacher and also teaching resources, this condition bring several educational systems in Taiwan. Besides, the quality of teaching system in primary school should be worrying due to the lack of primary school teacher. In addition, a great amount of continuation class and also wide range of English teaching materials has been release. The study is conduct research in the category of Multimedia English teaching material. Furthermore, the method of the study is conduct pre test by questionnaire base on experimental design against memory architecture and Language learning strategies. Afterward base on the previous measurement results against multimedia teaching English as a Category, conduct memory architecture and Language learning strategies, the impact of sensory experience of the quality of experience and also the impact on the quality of experience for the experience value. Finally, is to Issued a formal questionnaire sampling for explore influence of experiential value on Purchase and recommendation intention As the result, 426 valid questionnaires were collected, and data were analyzed through SPSS and review of the connection. The study found out that (1) there is no differences of experience quality in 2 memories architecture; (2) The appropriate degree of color has a positive effect on experiment quality; (3) The appropriate degree of music has a positive effect on experiment quality; (4) experience quality has a positive effect on experience value; (5) experience values has a positive effect on purchase intention; (6) experience values has a positive effect on recommend intention. The study as the references for enterprise to develop in strategy of multimedia English teaching material design, and as a follow up for business development in difference of product design as future business development. The result is providing suggestion for the product design and experience against Multimedia English Teaching industrial to enhance the competitiveness of English.
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HSIEH, I.-HSIN, and 謝亦馨. "A Research of the Word-of-Mouth、Familiarity and Purchase Experience on E-commerce Platform Trust and Purchase Intention: Consumer Electronics as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/e64996.
Full textAbstract:
碩士銘傳大學
國際企業學系碩士在職專班
107
Recently, online purchasing has been rapidly developed, and more and more customers are willing to purchase product on online-transaction platforms. The developed of variety online-transaction platforms has become quite mature and shopping has become a trend through internet. In order to know the customers thoughts, the online-transaction platforms operators need to build shopping website that make customers deserve trust, thereby affecting customers’ purchase intention. Therefore, this research uses consumer electronics as an example to explore the factors affecting customers’ trust and purchase intention on online-transaction platforms. The purpose of this research is to investigate the factors what affects customers trust on online-transaction platforms and affects the purchasing intention. This research is based on reference about three topics: word-of-mouth、familiarity、purchase experience those three topics affected platforms trust. Finally, all the factor come out the customers purchasing intention. In the end, we adopted quantitative research and had an empirical study by using the questionnaires. It got the positive conclusions and gave some suggestions. This research will help the online-transaction platforms operators know well the customers considers before they purchase consumer electronic products on the platforms, and then online-transaction platforms operators can be able to dominate the e-commerce market among lot of competitors. Especially, this research is about consumer electronics with higher price. It’s not easy to establish the customers’ identity and have purchase intention. Overall, the research conclusion is to help the online-transaction platforms operators manage their websites effectively.
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Huang, Jie-Lun, and 黃玠綸. "A Study on League of Legends Players among Liesure Experience, Perceived Value, and Purchase Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/b9g9x2.
Full textAbstract:
碩士國立雲林科技大學
休閒運動研究所
105
As the growth of the economic and the technology in Taiwan, the leisure style of Taiwanese had changed, oline-game also developed in this wave, and League of Legends (LOL) was one of the typical representative. Therefore, the purpose of the research was to explore the relationship among leisure experience, perceived value, and purchase intention of the LOL players. In a convenience sampling survey based on players’ background, 400 questionnaires were issued, and 400 valid questionnaires were returned with an effective rate of 100% for the questionnaire. The data was analyzed by using descriptive statistics, t-test, exploratory factor analysis, reliability and validity analysis, one-way ANOVA analysis, Scheffe’s method and SEM. The results of this study were as follows: (1) The main consumers were male, between 19 to 22 years old, college students, more than 1 year of game ages, most players spend 1 to 2 hours a day on game, most players spend 1 to 2 hours a day watching games, players monthly spend 100-250 new Taiwan dollars on the game. (2) Regarding the demographic variable of players showed the partially significant differences in the three variables which is including leisure experience, perceptual value, and purchase intention. (3)Leisure experience had a significant impact on perceived value. (4) Leisure experience had a significant impact on purchase intention. (5) Perceieved value had a significant impact on purchase intention. This research recommended later on resarchers could follow-up: (1) Adjust the questions of the demographic variable of this study. (2) Explore more on the special phenomenon we found. (3) Rearch this study by qualitative. (4) Research other oline-games according to the theory of this paper.
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CHANG, JIA-JUN, and 張嘉君. "A Study on the Relationship of Consumer Purchase Experience and Life Insurance Agents’ Occupational Reputation." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/y9v798.
Full textAbstract:
碩士朝陽科技大學
保險金融管理系
105
The biggest difference between life insurance industry and other industry lies in that life insurers sell intangible product, a promise exists in the form of a contract to pay out claims when the covered risks occur. Therefore most consumers will not be able to make specific evaluations on the qualities of their own insurance policies before the insured accidents occur. Most consumers have had the experience of purchasing life insurance nowadays. This study aims to understand and analyze the relationship between consumer purchase experiences and life insurance agents’ occupational reputations. This study adopts questionnaire survey to acquire consumers’ subjective opinion on life insurance agents, analyzes survey data with SPSS 20.0 and uses analysis of variance, independent-sample t test and regression analysis to verify proposed hypotheses. Results of this study show that consumers who work in the finance and service industry have better evaluations for their insurance purchase experience, and hold higher occupational reputations for insurance agents. The relationship between consumers’ purchase experiences and life insurance agents’ occupational reputations is significant. When the consumers have better experience during the process of purchasing life insurances, their evaluations of life insurance agents’ reputations will be affected.
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Kumykova, Elena, and 伊蓮娜. "The Effects of Attitudes, Subjective Norms, Trial Experience on Purchase Intentions of Skin Care Products." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/72779941800284942580.
Full textAbstract:
碩士國立成功大學
國際管理碩士在職專班
97
The given study examined the relationship among attitudes toward a product, subjective norms, product trial experience, and purchase intentions. First, it was investigated whether high or low attitudes, subjective norms, and product trial experience have an effect on purchase intentions. Then, it was examined whether high or low attitudes and subjective norms exercise an impact on product trial experience. Third, the relationship between each of the research constructs and purchase intentions were investigated, as well as the relationship between attitudes, subjective norms and trial experience. Finally, it was tested whether demographics have an impact on purchase intentions of skin care products. Empirical study showed the existence of an impact of attitudes and trial experience on purchase intentions, as well as that of attitudes and subjective norms on trial experience. There was not found enough evidence that subjective norms are positively related to purchase intentions. Furthermore, when regression analysis was employed to test the research constructs, it was found that attitudes exercise the most significant impact on purchase intentions followed by product trial experience. Besides, when investigating the relationship between attitudes, subjective norms and trial experience, attitudes were again proved to be more important for purchase intentions, than subjective norms. In addition, most of the demographics did not show any significant influence on purchase intentions, except for education factor, where High school students were found to have higher purchase intention than other education groups.
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Mo, Hui-Chun, and 莫惠淳. "A Study of the Content Oriented and Message Oriented User Experience Design on Purchase Intention." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/87822128569843329560.
Full textAbstract:
碩士國立臺灣大學
商學研究所
103
This study investigates the effects of different online social network services (SNS), such as the nature of connections and the nature of information, on user buying intention and reuse intention of SNS. The M-R model and social trust were integrated in this study to form a theoretical model that how different SNS have moderate the customer experience and psychology. An experiment was conducted to test the model. Participants were grouped to form a stimulated social network, and were asked to make a purchase decision at simulated scenarios. After the experiment, participants were asked to complete a survey to report their experience of trust, emotion and purchase intention. Results indicate that the nature of information has both effects on user emotion and social trust while the nature of connection has no effects on user emotion and social trust ; the emotion of happiness has both effect on buying intention, the emotion of contentment has only effect on reuse intention; integrity has the most significant positive effect on behavior intention, availability has negative effect on behavior intention. This thesis contributes to the literature in social network services and the application of social marketing.
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Chin, Liao Shu, and 廖書勤. "The Study of Road Runs Involvement and Flow Experience on Purchase Intentions for Running Shoes." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/71811762018889080246.
Full textAbstract:
碩士大葉大學
運動健康管理學系
103
The main purpose of the research was to explore the relation between the the road runs involvement and flow experience on purchase intentions for running shoes. It was, moreover, meant to comprehend the interrelated situation in the sport involvement. Taking the road runs as the research objects, and using convenience sampling, 320 questionnaires were efficitively retrieved and being analyzed by descriptives statistics, reliability analysis, factor analysis,and regression Analysis. The conclusion wentas follows:1. the majority lied in the categories of male, 31-40 year old, colleage graduated, engaged in manufacturing industry. 2. road runs showed a majority in running history 3 years, frequency in 2-3 times per week, time for 1 hour to2 hours, distance from 6-10 kilometers, and mostly using weekday nights to do,ever signed up running competitions. 3. for the running shoes Purchase Intention, ASICS won the pole on the sports brands for mostly wear , the cost of running shoes are NT.2001-NT.4000 dollors, purchase frequency is mostly beetwin half a year to one year.4. The sport involvement can positively affect the flow experience and purchase intentions for running shoes . As for the flow experience, self-fulfillment, the challenges-skills balance,loss of sense of time can positively affec purchase intentions for running shoes. Finally, it proposed a suggestion based on the results of the research in order to offer the references for the related units to promote the region of road runs and be seen as a reference for drafting the running shoes market marketing strategies.
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Jia-Ying, Chen, and 陳佳瑩. "The Impact of Tourism Factory DIY Experience Elements of Consumer Emotional Response and Purchase Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/39233521490539390054.
Full textAbstract:
碩士國立高雄師範大學
工業設計學系
103
Taiwan has promote the tourism factory since 2003, more and more industry has invest in this field. Tourism factory not only obtain the new business opportunities to traditional industry, but also provide an edutainment leisure field for consumers. Studies showed that "the DIY of tourism factory" is welcomed by many consumers, also represent an important character in the tourism factory. However, there are only few studies in this area. Therefore, this research sorted out the elements of DIY in tourism factory, which are related to customer emotional states and behavioral intentions. After then, apply Stimulation-Organism-Response (S-O-R) theory, to explore the impact of tourism factory DIY elements of consumer emotional response and purchase behavior. In this study used Structural Equation Modeling (SEM) to do the analysis, and the result shows that the tourism factory DIY elements “Complete Works” and “Experience Space” had significant effects on the level of customer pleasure; “Experience Content” significantly influenced the level of arousal. In addition, “Pleasure” and “Arousal” had significant impacts on behavioral intentions. Thus, tourism factory operators, designers and academic researchers could use the results of analysis as a reference while designing the DIY experience of tourism factory.
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Kruschwitz, Johanna Sophie. "Premium private labels : the influence of involvement, perceived quality and previous experience on purchase intention." Master's thesis, 2019. http://hdl.handle.net/10400.14/26950.
Full textAbstract:
Following the trend of private label (PL) growth across Europe, many retailers already
introduced different tiers such as premium private labels (PPLs) that offer shoppers quality
equal or even higher to National Brands (NBs). For managers, it is important to understand
consumer-specific factors that influence the purchase intention of PPLs.
After conducting an online experimental survey (four different stimuli), this research’s findings
indicate that quality perceptions between NBs and PPLs have become blurred. This research
additionally contributes to existing literature by accounting for hedonic and utilitarian
dimensions of PPLs by comparing two different product types with no significant differences
in the perception of these products found.
Furthermore, the influence of different variables on purchase intention such as involvement,
previous experience, and perceived quality has been studied.
For involvement, the results showed that the level of involvement negatively influenced the
quality perception and the purchase intention for PPLs. Perceived quality was the most
important factor influencing purchase intention Additionally, the results showed that positive
previous experience with PLs positively influenced the perceived quality and positive crossbranding
learning effects exist between regular PLs and PPLs. Furthermore, the research found
a positive correlation between previous experience and satisfaction with PLs.
To this end, this research recommends managers to expand their PL portfolio to categories with
low involvement, with good and popular pre-existing regular PLs and to continue to invest in
measures that enhance the quality perception of PLs as well as PPLs.Acompanhando o crescimento da tendência das marcas brancas (MBs), muitos retalhistas têm introduzido as marcas brancas de qualidade superior (PMB). Estas oferecem uma qualidade igual ou mesmo superior à das marcas nacionais (MN). Para os gestores, é importante compreender os fatores específicos dos consumidores que influenciam a intenção de compra das PMBs. Após a realização de uma pesquisa experimental online (quatro estímulos diferentes), os resultados desta pesquisa indicam que as perceções de qualidade entre as MNs e as PMB tornaram-se indefinidas. Adicionalmente, esta pesquisa contribui para a literatura existente ao contabilizar as dimensões hedónicas e utilitárias das PMBs, comparando dois tipos de produtos diferentes sem diferenças significativas na perceção destes produtos encontrados. Foi estudada a influência de diferentes variáveis na intenção de compra, como o envolvimento, a experiência anterior e a qualidade percecionada. Relativamente ao envolvimento, os resultados mostraram que o nível de envolvimento influenciou negativamente a perceção de qualidade e a intenção de compra dos PMBs. Os resultados mostraram que a experiência anterior positiva com MBs influenciou positivamente a qualidade percepcionada e que existem efeitos positivos de aprendizagem cruzada entre MBs regulares e PMBs. Adicionalmente, a pesquisa encontrou uma correlação positiva entre a experiência anterior e a satisfação com as MBs. Para tal, esta pesquisa recomenda aos gestores que expandam a sua carteira de MBs para categorias com baixo envolvimento, com boas e populares MBs regulares e pré-existentes e que continuem a investir em medidas que melhorem a perceção de qualidade das MBs e das PMBs
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Chan, Shih-Yu, and 詹世裕. "Relationship among Experience marketing, switching cost and purchase intention-Movable food industry as an example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24018199132883632497.
Full textAbstract:
碩士國立高雄第一科技大學
企業管理研究所
101
The existence of experiencing marketing has increased additional values of the products during the process of selling. Recently, owing to economic growth, the catering industry has been flourishing in Taiwan. The competition in catering industry has become fierce as well, including restaurants, mobile catering and web-based catering business. The selection criteria of the consumers include several factors. In addition to the strategy of experiencing marketing, cost conversion has also become a major consideration for the customers. It is not an easy task in this market to become competitive, to win the recognition of the consuming population and to enhance the consumers’ willingness of purchasing the products. The present study investigated the influence of experiencing marketing and switching cost on consumers’ willingness of purchasing. The subjects involved the consumers of Liu-Her night market in Kaohsiung and Garden night market at Tainan. In this study quantitative research method was used. Data analysis was conducted through SPSS 20.0 statistics program, which included descriptive analysis, reliability, validity and one-way ANOVA analysis. There were 350 copies of the questionnaire distributed. A total number of 337 copies were valid. Based on the correlation analysis, the results of the study indicated that the module of experiencing marketing had significant effect on consumers’ willingness of purchasing; however, switching cost showed moderating effect between experiencing marketing and consumers’ willingness of purchasing. In order to promote consumers’ willingness of purchasing efficiently, it is suggested to use experiencing marketing strategy and reduce customers’ consideration of cost conversion.
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Lin, Wan-Ching, and 林婉清. "Examine the Impact of Customer Experience and Shopping Value on Satisfaction in Online Purchase Context." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/64551626188443154847.
Full textAbstract:
碩士國立臺灣大學
資訊管理學研究所
104
Recently, both physical and online store care a lot about customer experience. Customer experience means that the internal and subjective response customers have to any contact with various components of company’s offer including product and customer service. It would impress customers deeply in their mind. Except focusing on customer experience, from the quality of service or product customers gradually care about the value of shopping which means the value response customers have in the process of shopping. It includes the think of achieving the goal and the feeling of enjoying the process. In the literature, they mention the relationship between customer experience and shopping value but rarely verify it. Especially under the environment of online shopping. Hence, this research will discuss the relationship between customer experience and shopping value in the circumstance of online shopping and customer satisfaction, which is the most important intention in any processes of shopping. The sampling frame consist of online shoppers, located in Taiwan. After cleansing, a total of 260 usable questionnaires are obtained and analyzed with SEM approach. Results support our hypothesis. This research concludes two main results: (1) Online customer experience including cognitive and affective experience only positively influences hedonic value but does not influence utilitarian value in shopping value. (2) Online customer experience would indirectly influence customer satisfaction through utilitarian value in shopping value. In conclusion, we make some relevant suggestion for academy and practice based on research results.