Log in

Relevant bibliographies by topics / Purchase Intention

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers
Reports

Academic literature on the topic 'Purchase Intention'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 June 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Purchase Intention.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Purchase Intention"

1

ARISTANA, I. DEWA GEDE. "PENGARUH KEPERCAYAAN DAN E-WOM TERHADAP NIAT PEMBELIAN ONLINE SERTA PERAN DEMOGRAFI SEBAGAI PEMODERASI PEMBELIAN ONLINE." GANEC SWARA 17, no. 4 (2023): 1894. http://dx.doi.org/10.35327/gara.v17i4.648.

Full text

Abstract:

The Indonesian E-Commerce market, especially in the retail industry, is undergoing a phase of development, but behind the rapid growth of E-Commerce there are contradictory business issues related to online buying behavior. When internet usage is increasing in online shopping activities, a large number of prospective consumers actually decide to cancel at the final stage of completing online transactions, namely at the payment stage. The increase in the value of E-Commerce transactions was not followed by an increase in the ratio of online transaction settlement. The purpose of this research is to explain the effect of trust and Electronic Word of Mouth on online purchase intentions and online purchases, the mediating role of online purchase intentions, and the demographic moderation role on the effect of online purchase intentions on online purchases. Theories used as references are Theory of Planned Behavior (TPB) and Social cognitive theory. Respondents in this study were people of Denpasar City who had purchased fashion products online, in the past one month with a minimum age of 17 years, and had at least 1 purchase. Data analysis was performed using PLS (partial least square). The results of this study indicate that trust has a positive but not significant effect on online purchases and on online purchase intentions has a positive and significant effect, E-WOM has a positive and significant influence on the intention of online purchase and online purchase, intention to purchase online has a positive effect and significant to online purchases. Online purchase intention mediates perfectly the effect of trust in online purchases, while the partial influence is shown by online purchase intention in mediating the effect of E-WOM on online purchases, and demographics are not able to moderate the influence of online purchase intentions on online purchases.

APA, Harvard, Vancouver, ISO, and other styles

2

Takaya, Rowlan. "Antecedents Analysis of Purchase Intention." Business and Entrepreneurial Review 16, no. 1 (2019): 1. http://dx.doi.org/10.25105/ber.v16i1.4906.

Full text

Abstract:

The advancement of technology has resulted in the creation of a new form of shopping transactions. This technology is used by residents to shop online. Thus, customers’ involvements in online purchasing have become an important trend. The objective of this research was to identify the determinants of customer purchases online. This study used a surveymethod using questionnaires and the target is an online customer in Central Jakarta.This research used simple regression to determine the effect of purchace intention to factors that influence it. Data questionnaire distributed directly to the respondents who never buy online shopping. Findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.

APA, Harvard, Vancouver, ISO, and other styles

3

Nastiti, Dwi, Moh Fakhrurozi, and Aditya Pratama. "Purchase Intention to Actual Purchasing of Halal Cosmetics in Indonesian Young Adults in The Covid-19 Pandemic." Jurnal Ilmiah Ekonomi Islam 8, no. 1 (2022): 90. http://dx.doi.org/10.29040/jiei.v8i1.4133.

Full text

Abstract:

The Covid-19 outbreak initially had an impact on public health and began to penetrate the economy. Almost all industries were affected which caused many layoffs to occur. The cosmetic industry has become an anomaly, the Ministry of Industry pointed out, there has been an increase in online transactions for cosmetic products by up to 80 percent during this pandemic. This study aims to analyze several variables that can increase actual purchases during the Covid-19 pandemic on halal cosmetic products. Several variables that are thought to influence the actual purchase are perceived behavioral control, attitudes, and purchase intentions. This study uses a quantitative method with a population of young adult consumers who use cosmetics in Indonesia, with a sample of 400 respondents, with non-probability quota sampling, and a questionnaire with 14 question indicators. The data analysis used is SEM-PLS analysis using SmartPLS 3.3.3. The results show that the perceived behavioral and attitude control variables affect purchase intention, while the subjective norm variable does not affect purchase intention. Purchase intention has a significant effect on actual purchases during the Covid-19 pandemic. The results of this study show that the perceived behavioral and attitude control variables have a significant effect on purchase intention, while the subjective norm variable does not affect purchase intention. This study also shows that purchase intention has a significant influence on actual purchases during the Covid-19 pandemic. The results of this study show that the perceived behavioral and attitude control variables have a significant effect on purchase intention, while the subjective norm variable does not affect purchase intention. This study also shows that purchase intention has a significant influence on actual purchases during the Covid-19 pandemic.

APA, Harvard, Vancouver, ISO, and other styles

4

Rhee, Ha-Lim, and Kyu-Hye Lee. "Enhancing the Sneakers Shopping Experience through Virtual Fitting Using Augmented Reality." Sustainability 13, no. 11 (2021): 6336. http://dx.doi.org/10.3390/su13116336.

Full text

Abstract:

The fashion industry is undergoing a digital transformation due to the emergence of new shopping channels and external factors such as the COVID-19 pandemic. This study examined the relationship between virtual fitting (VF) experience satisfaction, brand advocacy, mobile purchase intention, and offline purchase intention from an omnichannel perspective to understand how VF based on augmented reality (AR) impacts the customer purchase journey. The study also investigated the moderating effect of a customer’s product involvement, which is a personal characteristic. The results reveal that high satisfaction with the VF experience had a positive effect only on mobile purchase intentions. Brand advocacy formed after the VF experience had a positive effect on both mobile and offline purchase intentions and showed a mediating effect in the relationship between VF experience satisfaction and purchase intention. The moderating effect of product involvement was also confirmed. Moreover, a significantly negative influence of VF experience satisfaction on offline purchase intention was detected for customers who were more involved in sneakers products. These results indicate that VF, which is used as a tool in shopping apps, can achieve customer satisfaction and drive mobile purchases, thus leading to offline purchases based on brand advocacy.

APA, Harvard, Vancouver, ISO, and other styles

5

Gabriella, Sarah, and Kurniawati Kurniawati. "Anteseden Halal Purchase Behavior." Benefit: Jurnal Manajemen dan Bisnis 6, no. 2 (2021): 25–48. http://dx.doi.org/10.23917/benefit.v6i2.15492.

Full text

Abstract:

There are several determining factors to analyze this research. Among others are religious factors, attitudes, purchase intentions, personal norms, and halal purchase behavior. Methodology – Using hypothesis testing carried out using the structural equation model (SEM) method with the help of AMOS software. This study used 237 respondents using the purposive random sampling method. The sample used in this study were customers who had purchased halal cosmetic products in the last 6 (six) months. Results - Variables that influence in this research are Personal Norm variable on Attitude, Personal Norm variable on Purchase Intention, Personal Norm variable on Halal Purchasing Behavior, Attitude variable on Purchase Intention, Purchase Intention variable on Halal Purchasing Behavior and the Influence of Religion on Purchase Intention, there is an influence of Personal Norms on Purchase Intention, when mediated by Attitude, there is an effect of Attitude on Halal Buying Behavior when mediated by Purchase Intention. Implications - Users of halal cosmetic products must pay more attention to how to improve religion, personal norms, attitudes, purchase intentions, and halal purchasing behavior in purchasing halal cosmetic products so that consumers feel satisfied after purchasing halal cosmetic products. For further research, you can also add and analyze additional factors that affect the quality of halal products, experience, and image of products.

APA, Harvard, Vancouver, ISO, and other styles

6

Natalia, Ni Komang Triska, and Gede Suparna. "Role of Customer Satisfaction in Mediating the Effect of Product Quality and Service Quality on Customers’ Repurchase Intention of a Coffee Shop in Bali, Indonesia." European Journal of Business and Management Research 8, no. 5 (2023): 123–36. http://dx.doi.org/10.24018/ejbmr.2023.8.5.2138.

Full text

Abstract:

Repurchasing intention is described as the behaviour of consumers in making repeated purchases of products that have been purchased previously. The positive feedback consumers receive after purchase creates repurchase intentions. Good repurchase intentions are influenced by many factors, i.e., product and service quality and customer satisfaction. This research was conducted to determine how product and service quality affect intention to make repeated purchases with customer satisfaction as mediation, with 119 respondents. Data was gathered using a questionnaire and analyzed using SmartPLS. Results imply that Product and Service quality has a significant positive effect on satisfaction and repurchase intentions. Customer satisfaction positively affects repurchasing intentions and mediates the relationship between product quality and service quality towards repurchase intentions.

APA, Harvard, Vancouver, ISO, and other styles

7

Qi, Xin, Huaming Yu, and Angelika Ploeger. "Exploring Influential Factors Including COVID-19 on Green Food Purchase Intentions and the Intention–Behaviour Gap: A Qualitative Study among Consumers in a Chinese Context." International Journal of Environmental Research and Public Health 17, no. 19 (2020): 7106. http://dx.doi.org/10.3390/ijerph17197106.

Full text

Abstract:

This study applied a qualitative approach to investigate the underlying influences on consumers’ green food consumption from the intention generation phase to intention execution phase in the perspectives of purchase intention and the intention–behaviour gap (IBG). Additionally, the impact of the “Coronavirus Disease 2019” (COVID-19) pandemic on consumers’ green food purchases was explored. Research data were derived from semi-structured in-depth interviews with 28 consumers and analyzed using grounded theory. The findings identified factors that influenced intentions and the IBG in the process of consumers’ green food purchases. Specifically, these findings reported that health consciousness, perceived attributes, environmental consciousness, social influence, family structure, and enjoyable shopping experiences were identified as major drivers for generating consumers’ green food purchase intentions. High prices of green food, unavailability issues, mistrust issues, and limited knowledge were factors triggering the gap between green food purchase intentions and behaviours. In addition, the results revealed that the COVID-19 crisis increased consumers’ green food purchase intentions, whereas the IBG widens as a result of issues of unavailability, price, and panic. These findings will help stakeholders build future policy and suitable strategies to better promote green food consumption in the Chinese context.

APA, Harvard, Vancouver, ISO, and other styles

8

WITEK, Lucyna, Wiesława KUŹNIAR, Anna KOROMBEL, and Alena ANDREJOVSKA. "GREEN MARKETING: PERCEIVED GREEN PURCHASE CONTROL AND ITS ROLE IN EXPLAINING GREEN PURCHASE INTENTIONS: THE EMERGING MARKET PERSPECTIVE." Humanities and Social Sciences quarterly 30, no. 4 - part 2 (2023): 403–16. http://dx.doi.org/10.7862/rz.2023.hss.87.

Full text

Abstract:

Sustainable development is becoming a subject of global discussion. Behaviors towards the purchase of eco-friendly products may help protect the environment and reduce the adverse effects of consumption. This article aims to provide a deeper understanding of the predictors of green purchase behavior, and, in particular, to explain the role of perceived green purchase control in shaping the intention to purchase a green product. The theoretical approach is based on the Theory of Planned Behavior. An empirical study was carried out among 650 Polish purchasers of green products; data were collected using an online survey. The research clarifies how perceived green purchase control affects the intention to purchase a green product. Intentions are positively and strongly correlated with attitudes and subjective norms. On the other hand, the relationship with perceived green purchase control is relatively weak, yet statistically significant. This study provides valuable knowledge on the factors clarifying purchasers’ behavior towards green products. It aids understanding of the importance of barriers to green product purchases and the formulation of marketing strategies to narrow the gap between positive attitudes and behavior, and trigger the effect of switching to green versions of products.

APA, Harvard, Vancouver, ISO, and other styles

9

HEPTARIZA, ANITA. "The Effect of Attitude, Normal Subjective and Perceived Behavioral Control (Pbc) on Actual Purchasing Through Purchases of Online Purchase in The Online Retail Industry." Jurnal Ekonomi & Bisnis JAGADITHA 7, no. 1 (2020): 9–17. http://dx.doi.org/10.22225/jj.7.1.583.9-17.

Full text

Abstract:

Online shopping activities are currently growing. Online shopping activities are supported by the increasing number of Internet users. With the growing number of people who know the internet and along with the presence of Generation Z who was born in the digital age make the habit of spending goods and services slowly but surely have to switch online. One of the factors that affect online shopping is the intention of purchasing online. Theory of Planned Behavior (TPB) explains that consumer behavior is shaped by attitudes, subjective norms, and perceived behavioral control (PBC) that form the intention of online purchasing. This study aims to analyze the effect of attitudes on online purchase intentions, to analyze the effect of subjective norms on online purchasing intentions, to analyze the effect of PBC on online purchase intentions and to analyze the effect of online purchase intentions on actual purchases. The research was conducted at Prama Sanur Beach Hotel. The technique of data collection used are observation, interview, documentation, questionnaires. Data analysis technique using quantitative analysis with PLS program. The results show that attitudes have a positive and significant influence on the intentions of online purchasing. Subjective norms have a positive but insignificant effect on online purchase intentions. Perceived Behavioral Control (PBC) has a positive and significant effect on online purchasing intentions, and online purchase intentions have a positive and significant effect on actual purchases.  Keywords: Attitude, Subjective Norm, Perceived Behavioral Control (PBC), Intention Online Purchase, Actual Purchase.

APA, Harvard, Vancouver, ISO, and other styles

10

Astika Ulfah Izzati, Markoni, and Frianka Anindea. "The Role of Instagram Visual Content to User Purchased Intention through Product Information Availability." International Journal Administration, Business & Organization 5, no. 1 (2024): 1–11. http://dx.doi.org/10.61242/ijabo.24.387.

Full text

Abstract:

This study aims to examine the direct effect of visual of Instagram content and purchase intention, examine the influece between product information availability and purchased intention, and examine the influence of Instagram visual content to customers purchased intention through product information availability. This research used quantitative approach with causality analysis. By using two types and sources of data, namely primary data and secondary data. The data collection method is carried out directly on people who have used Instagram for shopping. The sample in this study was taken from a population that is considered representative which is 156 respondents. Statistical analysis used to test the mediating effect of product information availability in the relationship between Instagram visual content and purchase intention uses PROCESS MACRO Mediation by Hayes analysis. The result shows that visual of Instagram content indirectly and significantly influence purchase intentions through product information availability, and there is partial mediation in the relationship between visual of Instagram content and purchase intention through product information availability.

APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic "Purchase Intention"

1

Ali, Huria Abdulkadir, and Maditlhare Lebohang Elsy Kalane. "Sponsorship transparency on purchase intention." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48506.

Full text

Abstract:

The purpose of this paper is to examine how consumers’ online purchase intention is impacted by sponsorship transparency and the use of disclosure. An online survey was collected from 135 people from 41 different countries around the world. The collected data was used to test the proposed four hypotheses and was analyzed with a linear regression test. The findings suggest that the ethical practice of sponsorship transparency negatively impacts purchase intention; and posits that an explicit sponsorship disclosure has no positive impact on purchase intention. However, the characteristic trait of the influencer, i.e. transparency and authenticity and their source credibility has a significant impact on prompting consumers toward purchase intention.

APA, Harvard, Vancouver, ISO, and other styles

2

Pradana, Mahir. "Spanish Muslims' halal food purchase intention." Doctoral thesis, Universitat de Barcelona, 2021. http://hdl.handle.net/10803/670994.

Full text

Abstract:

For centuries, halal is a spiritual concept that Muslims continue to follow in their daily lives, specifically when purchasing and consuming products. The Muslim community takes up a big part of the world population. The demand for halal food consumption is increasing rapidly in line with the expansion of the Muslim community with 2.1 billion Muslims worldwide. Halal food becomes a profitable business not only among the Muslim majority countries, but also in countries where the majority are non-muslims. Viewed from an Islamic perspective, the concept of halal is vital to a Muslim. Halal means "allowed" or "permitted" in Islam). Therefore, Muslims will look for products in accordance with accepted religious teachings. This is marked by the number of demands in the world for halal products that already have a Halal certification. Halal appeal displayed in a product becomes a distinctive attraction and identity from similar products that become competitors. This becomes one of the more explorable product marketing tools. Countries with Non-Muslims as their majority are also showing tremendous positive demand trends. With this, the demand for halal food is also noticeable. The demand for halal food consumption is increasing rapidly in line with the expansion of the Muslim community with 2.1 billion Muslims worldwide. The 'Halal' concept has become a new trend in the consumer goods industry, especially with food, and is gaining more popularity. The reason behind it being the fact that the halal concept is not just a purely religious issue, it is now also in the dynamic of business and trade. The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. This study aims to tackle questions on the perception of Muslim consumers in Spain towards halal food, and the intention to purchase the halal products, we also take into account the moderating role of religious involvement. This study also observes the mediating role of the halal attitude towards halal" between "halal consciousness" and "purchase intention"; and the moderating role of "religious involvement" between " attitude towards halal" and "purchase intention". Last, this thesis also study the effect of “halal consumers’ attitude” as a moderating variable to measure both indirect and direct effects of some constructs on purchase intention. Data were obtained from a survey of Muslim consumers living in various religions of Spain, then analysed using the partial least squares (PLS) technique. The results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers' attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.

APA, Harvard, Vancouver, ISO, and other styles

3

Dodd, Melissa D. "Corporate social responsibility and consumer purchase intention." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/647.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Aliyar, Shirin, and Clara Mutambala. "Consumers' online purchase intention in cosmetic products." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44876.

Full text

Abstract:

Background: E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to remain and attract new customers. To do so, companies need to create value for the customers and meet their demands: therefore it is of great importance for companies to understand consumers’ buying behavior, and moreover investigate in which factors are related to the consumers’ online purchase intention. Purpose: The purpose is to explain the relationship between trust, perceived risk, shopping enjoyment, site design quality and online purchase intention. Hypotheses: The authors of this study set up the following hypotheses: H1+: Trust is positively related to consumers’ online purchase intention. H2-: Perceived risk is negatively related to consumers’ online purchase intention. H3: Shopping enjoyment is related to consumers’ online purchase intention. H4+: Site design quality is positively related to consumers’ online purchase intention. Methodology: Survey study. Conclusion: Hypothesis 1 was supported in this study. Hypothesis 2 was not supported in this study. Hypothesis 3 was supported in this study. Hypothesis 4 was supported in this study.

APA, Harvard, Vancouver, ISO, and other styles

5

Mondin, Michele <1993&gt. "Organic prosecco: consumers' perception and purchase intention." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14455.

Full text

Abstract:

This research aims to understand how organic prosecco is perceived by the consumer, trying to understand what may be the motivations that push and those that do not push, a person to buy this product. There is a first part where it is described the consumer of organic food, and a second part where after having issued a survey to 220 consumers, organic prosecco consumer is analyzed.

APA, Harvard, Vancouver, ISO, and other styles

6

Bondi, Stefania <1993&gt. "Understanding consumers' purchase intention towards green beauty products." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16424.

Full text

Abstract:

In the last decades, consumers started to take into account features like sustainability and environmental protection in their purchasing intentions and behaviour. The purpose of this research is to determine which variables influence consumers’ purchase intention towards green beauty products. In order to do so, an extension of the theory of planned behaviour was applied. Four additional factors were included as antecedents of attitude in the model, specifically two value dimensions (environmental and health consciousness) and two knowledge ones (product knowledge and past experience). The data were collected by the mean of an online survey questionnaire and the findings may be useful to improve academicians, practitioners and public’s understanding about the factors which impact on green purchasing intention in the beauty market.

APA, Harvard, Vancouver, ISO, and other styles

7

Dybdal, Andersen Anne, and Leonie Schreck. "Enhancing consumers' purchase intention by augmented reality : The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods." Thesis, Högskolan Dalarna, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27921.

Full text

Abstract:

Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). Non-probability sampling was conducted in order to collect primary data by making use of convenience and snowball sampling. A total amount of 408 valid responses were collected which were analysed by correlation, linear regression and moderation regression analyses. Results The variables related to augmented reality (product perception, risk perception, augmented reality experience, hedonic experience and utilitarian experience) were found to be significantly related to the consumers’ purchase intention. The relationship between product perception and purchase intention was found to be moderated by the online experience with augmented reality. However, no proof was found that perceived risk when shopping online is moderated by using augmented reality. Conclusion Augmented reality can be used as a tool to enhance the consumers’ perception of the offered product and therewith raise the online purchase intention of Swedish millennials for shopping goods. The efficiency and informative aspects that augmented reality can provide are especially appreciated. Therefore, this study can recommend online retailers to introduce an augmented reality strategy in order to raise Swedish millennials’ purchase intention of shopping goods and therewith increase the sales numbers.

APA, Harvard, Vancouver, ISO, and other styles

8

Zhang, xiaotong, and kun Shan. "Influential Factors on Purchase Intention Of Video Game Products." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21886.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Yujie, Zeng. "The influence of house purchaser participation on purchase intention." Doctoral thesis, 2020. http://hdl.handle.net/10071/22632.

Full text

Abstract:

After a particularly rapid development, recently China’s real estate housing market entered a more stable period, with purchases more rational. The demand for real estate is not only for the product itself, but also emphasizes the satisfaction in the participation in the buying process. The marketing strategy undergone by the operators in the market is too simple to adapt to the current demand of homebuyers. This thesis takes Chinese real estate commodity housing as the research object and introduces the concept of “customer participation” in service marketing of commercial housing. Through empirical research, the study builds and verifies the customer participation in residential commodity housing, as well as the scale and measurement system for customer perceived value, to explore the impact of customer participation on purchase intention. Through verifying and analyzing the model, this thesis aims to establish a relationship model between variables and propose a relationship hypothesis method to study which factors influence customer participation in the buying of residential real estate products. Through research, the influence and effect of customer participation on purchase intention are obtained. According to the research conclusions, effective suggestions are put forward so that real estate enterprises can guide customers to participate in marketing activities more quickly and conveniently to improve the perceived value of homebuyers, so that customers generate a willingness to purchase houses and quickly complete the purchase.<br>Após um desenvolvimento particularmente rápido, recentemente o mercado imobiliário da China entrou num período mais estável, com compras mais racionais. A procura não se resume ao imóvel em si, mas também à satisfação da participação no processo de aquisição. As estratégias de marketing usadas pelos operadores no mercado são simplistas e têm tido dificuldades em adaptar-se à procura atual. Esta tese centra-se no mercado de imóveis residenciais e introduz o conceito de "participação do cliente" no marketing para a comercialização desses imóveis. Através de investigação empírica, para explorar o impacto da participação dos mesmos na intenção de compra, o estudo foca-se na participação dos clientes no mercado de imóveis residenciais e no sistema de escala e medição do valor percebido pelo cliente. Através da verificação e análise do modelo, a tese pretende estabelecer um modelo de relacionamento entre variáveis e propor um método de hipótese de relacionamento para estudar os fatores que influenciam a participação de clientes na compra de imóveis residenciais. Através da investigação, são obtidos a influência e efeito da participação do cliente na intenção de compra. De acordo com as conclusões da investigação, são apresentadas sugestões efetivas para que as empresas imobiliárias possam orientar os clientes a participar em atividades de marketing de forma mais rápida e conveniente, a fim de melhorar o valor percebido dos compradores de casas, para que os clientes se predisponham a comprar casas e concluir a compra rapidamente.

APA, Harvard, Vancouver, ISO, and other styles

10

Chen, Chun-Hung, and 陳俊宏. "Influences on Online Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82070986579941006695.

Full text

Abstract:

碩士<br>萬能科技大學<br>經營管理研究所<br>98<br>Changing the environment, Internet has ubiquitous, low cost and global characters. Internet commercial application is from an electronic data switched expansion to a kind of broad strategic business platform. Consumer shopping patterns shift from the traditional store to online shopping. Earlier studies on e-commerce found that consumer characteristic is very important when considering the acceptance of the online shopping. Many researches mainly focused on the dimensions of the same or similar variables and ignored shopping sites, perceived risk, purchase value and personal characteristics variables. The previous studies limited to a relationship between one variable and online purchase intention. This study examined whether consumer characteristics, risk level and other variables affect the Internet purchase intention. This study examined the relationships among perceived risk, personal traits, purchase value, website popularity and online purchase intention. By questionnaire survey, the total valid number of samples is 319. We apply structural equation modeling analysis method to test our hypothesis. The empirical results reveal: (1) the optimum stimulation level and risk taking has a significant negative relationship; (2) shopping value and purchase intention has a significant positive relationship. The empirical results presented in this study can be a useful reference for future academic research and practical management.

APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Purchase Intention"

1

Morwitz, Vicki. When do purchase intentions predict sales? Marketing Science Institute, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Morwitz, Vicki G. When do purchase intentions predict sales? Marketing Science Institute, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Najmi, Setareh. The effects of object scarcity and familiarity on desirability, purchase intentions, and perceived expensiveness. Laurentian University, 2007.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Becker-Olsen, Karen Lynette. Corporate sponsorship: A look at the moderating effects of fit and reach on image and purchase intentions. Lehigh University, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Wiedenfels, Gunnar. Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities. Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

Nee, Ines. Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention. Springer Gabler, 2016.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Nee, Ines. Managing Negative Word-Of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2016.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

Morwitz, Vicki. Consumers' Purchase Intentions and Their Behavior. Now Publishers, 2015.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Shaari, Hasnizam, and Salniza Md. Salleh. Contemporary research in brand management. UUM Press, 2018. http://dx.doi.org/10.32890/9789672064749.

Full text

Abstract:

This book is about research in brand management and contemporary issues in marketing. It is designed to bring today�s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities.This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position.Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.

APA, Harvard, Vancouver, ISO, and other styles

10

Dhingra, Dr Manish, and Dr Vaishali Dhingra, eds. Consumer Behaviour: Consumers' Attitude Toward Social Media Advertising and Purchase Intentions. AkiNik Publications, 2021. http://dx.doi.org/10.22271/ed.book.1413.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Purchase Intention"

1

Noor, Elvira Rosa, Adi P. Tedjakusuma, Veny Megawati, and Jun Kumamoto. "The Effect of Logistics Capabilities on Online Purchase Attitude and Purchase Intention in the Millennials of Tokopedia Users." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_125.

Full text

Abstract:

AbstractThis study aims to determine the effect of logistics capabilities on online purchase attitudes and purchase intentions in the millennial group aged 20 to 39 years of Tokopedia e-commerce users. This study reveals the effect of carriers’ reputation in moderating the relationship between trust and purchase attitude. This study used 151 respondents and exercised the Structural Equation Modeling (SEM) method. The results show that shipment tracking, trust, people important to the consumer, and online reviews significantly affect purchase attitude, and purchase attitude has a positive and significant effect on purchase intention. Only the delivery speed variable does not significantly affect purchase attitude. A business requires the correct technological innovation, including an online business that requires the right logistics system. The study results provide input on how e-commerce services can be adequately developed. Explaining information on services and logistics capabilities during e-commerce transactions will increase customers’ chances of completing online purchases.

APA, Harvard, Vancouver, ISO, and other styles

2

Threstia, Yolanda, Erna Andajani, and Juliani Dyah Trisnawati. "The Influence of Customer Experience and Perceived Risk on Online Purchase Intention." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_134.

Full text

Abstract:

AbstractThis research aims to analyze and determine the influence of online customer experience and perceived risk on online purchase intentions in e-commerce. This research model used five variables, including online customer experience, product risk, financial risk, privacy risk, and online purchase intention, with seven hypotheses. This type of research is causal research. For data collection, researchers obtained data sources derived from respondents conducted online. This research used a non-probability sampling-purposive sampling method. This study shows that the financial hypothesis of risk and privacy risk has a negative and insignificant effect on online purchase intentions. The online customer experience hypothesis significantly affects the product, financial, and privacy risks. The online customer experience hypothesis has a positive and significant effect on online purchase intentions.

APA, Harvard, Vancouver, ISO, and other styles

3

Chu, Hsunchi. "Consumer Guilt, Online Resale, and Purchase Intention." In Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_172.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Zagorc, Ana, and Andrija Bernik. "Influence of Augmented Reality on Purchase Intention." In Lecture Notes in Networks and Systems. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-10461-9_24.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Juliana, Arifin Djakasaputra, Amelda Pramezwary, Diena M. Lemy, Ira Brunchilda Hubner, and Fachrurazi. "Halal Awareness and Lifestyle on Purchase Intention." In Technology: Toward Business Sustainability. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-54009-7_43.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Sattar, Ayesha, Ifra Khalid, and Asif Awan. "Factors Influencing Consumer Purchase Intention in Pakistan." In Research on Islamic Business Concepts. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-18663-9_14.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Kulachai, Waiphot, Adi Prasetyo Tedjakusuma, Junphen Wannarak, and Patipol Homyamyen. "Factors Affecting Purchase Intention Through Online Application: A Case Study of Lazada." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_90.

Full text

Abstract:

AbstractThis paper aims to examine the relationship between product, price, place, promotion, trust, and intention to purchase. The sample of this study was 125 undergraduate students at a university located in Suphanburi, Thailand. Due to the Covid-19 pandemic, an online questionnaire was administered to collect data from targeted samples. The gathered data was analyzed using ordinary multiple regression analysis to test the relationship between independent and dependent variables. The findings reveal that trust is the most crucial factor affecting purchase intention. However, product, price, place, and promotion do not influence the intention to purchase products and services from the Lazada application. Hence, building customer trust would be beneficial for Lazada to compete with other online shopping applications.

APA, Harvard, Vancouver, ISO, and other styles

8

Gao, Yichen, and Zhanwei Wu. "Does Gamification Increase Purchase Intention? A Systematic Review." In Lecture Notes in Computer Science. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-05637-6_20.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Liu, Mengwei, Hui Lu, and Jiao Chen. "How Negative Online Reviews Affect Consumers’ Purchase Intention." In 2021 International Conference on Big Data Analytics for Cyber-Physical System in Smart City. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-7469-3_118.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Soares, Ana Maria, Catarina Camacho, and Maher Georges Elmashhara. "Understanding the Impact of Chatbots on Purchase Intention." In Information Systems and Technologies. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-04829-6_41.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Purchase Intention"

1

Wu, Liuyan, Chaithanaskorn Phawitpiriyakliti, and Sid Terason. "INFLUENCE OF GREEN PURCHASE BEHAVIOR OF NEW ENERGY VEHICLE CONSUMERS." In THE 2023 INTERNATIONAL CONFERENCE ON CREATIITY, MANAGEMENT, EDUCATION, TECHNOLOGY AND SCIENCES. EDUCATION STUDIO, 2023. http://dx.doi.org/10.62788/bb513ec.

Full text

Abstract:

This study aims to explore the role of green purchase intention in green purchase attitude and the influence of corporate social responsibility on green purchase behavior. By conducting surveys on consumers, we collect data on their attitudes toward green purchases, green purchase intentions, corporate social responsibilities, and actual green purchase behaviors. Through structural equation modeling for data analysis, the study found that green purchase intention plays a mediating role between green purchase attitude and corporate social responsibility on green purchase behavior. Specifically, green purchase attitude and corporate social responsibility have a significant positive impact on green purchase behavior, and green purchase intention plays a partial mediating role between the two. This shows that consumers' green purchase intention plays an important role in deciding whether to make a green purchase, and the company's green purchase attitude and social responsibility have a positive impact on consumers' green purchase behavior. These research results have important guiding significance for enterprises to carry out green marketing and promote sustainable development.

APA, Harvard, Vancouver, ISO, and other styles

2

Dieudonne, Kagabo, Zhong Yao, and Hao Liu. "Wechat Online Purchase Intention." In 2016 6th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2016). Atlantis Press, 2016. http://dx.doi.org/10.2991/mcei-16.2016.34.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Zaman, Maslia Manja B. Badrul, Chun Wai Lai, Ungku Fatimah Ungku Zainal Abidin, and Maimunah Sanny. "Exploring Malaysian Consumers' Perception and Purchase Intention of Meat Analogues." In 2022 AOCS Annual Meeting & Expo. American Oil Chemists' Society (AOCS), 2022. http://dx.doi.org/10.21748/hcxb6464.

Full text

Abstract:

Increased meat consumption is said to have detrimental effects on health, environmental, and non-ethical. One alternative to meat consumption is meat analogues. To our knowledge, Malaysian consumers' perceptions, expectations and their purchase intention of meat analogues is less explored. In our study, significant determinants of consumers’ purchase intentions of meat analogues were studied on 387 consumers by using the extended Ajzen's theory of planned behaviour (TPB). The TPB model accounted for 49% of the variance in purchase intention and 6% of the variance in purchase behaviour. It was revealed that attitude, subjective norms, environmental concerns, healthiness influence, and objective knowledge were all statistically significant predictors of consumers' intention to purchase meat analogues. Purchase intention had a significant but negative correlation on purchase behaviour . We found no evidence that perceived behavioural control, food neophobia, and perceived monetary barriers influenced purchase intention. Knowledge on meat analogues was not significantly correlated with attitude towards meat analogues. Our study also confirmed that meat substitutes should taste, feel, and prepare similarly to meats. In a nutshell, the research findings indicated that meat analogue producers should emphasize on improving the sensorial qualities of their existing meat substitute products and increasing consumers’ awareness about the novel food product.

APA, Harvard, Vancouver, ISO, and other styles

4

Keni, Keni, Andreas Asali, Ai Ping Teoh, and Rajendran Muthuveloo. "Factors Influencing Green Purchase Intention." In The 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201209.161.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Pasha, Shujaat, Siti Norida Wahab, and Dazmin Daud. "Purchase intention towards islamic branding." In the 3rd International Conference. ACM Press, 2019. http://dx.doi.org/10.1145/3361785.3361808.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Yao, Xiuli. "Study on Internet Purchase Behavioral Intention." In 2009 International Conference on E-Business and Information System Security (EBISS). IEEE, 2009. http://dx.doi.org/10.1109/ebiss.2009.5138085.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Sudibyo, Hari, Gabriela Amorita Hartanti, Ridho Bramulya Ikhsan, and Yuniarty. "Perceived Risk in Online Purchase Intention." In 2020 International Conference on Information Management and Technology (ICIMTech). IEEE, 2020. http://dx.doi.org/10.1109/icimtech50083.2020.9211221.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Irawan, Damar A., R. Nurcahyo, A. A. Djanwar, and W. Nigel. "Online purchase intention of Green products." In 1ST INTERNATIONAL CONFERENCE ON ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0109496.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Dirgantari, Puspo Dewi, Shofiah Sholehah, and Bambang Widjajanta. "Increasing Purchase Intention Through Brand Personality." In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210831.082.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Azam, N. H. M., N. Othman, R. Musa, F. AbdulFatah, and A. Awal. "Determinants of organic food purchase intention." In 2012 IEEE Symposium on Business, Engineering and Industrial Applications (ISBEIA). IEEE, 2012. http://dx.doi.org/10.1109/isbeia.2012.6422990.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Purchase Intention"

1

Dong, Huanjiao, Changhyun Nam, and Young-A. Lee. Factors Influencing Consumers' Purchase Intention of Green Activewear. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-106.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Perry, Anna. Factors Influence Consumers' Purchase Intention of Smart Closets. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1461.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Eom, Hyo Jin, and Yoo-Kyoung Seock. Factors Influencing Purchase Intention toward Luxury Fashion Brands. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-16.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Tong, Xiao. Factors Affecting Purchase Intention of University Licensed Apparel. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-526.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Liang, Yuli, and Chuanlan Liu. College Students’ Preference and Purchase Intention of Online Customized Sports Shoes. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-941.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Whang, Claire, and Sanga Song. The Impact of Perceived Humanlikeness of Voice Assistants on Purchase Intention. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8850.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Tong, Xiao, and Jin Su. Exploring Young Consumers' Trust and Purchase Intention of Organic Cotton Apparel. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1375.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Perry, Anna, and Juyoung Lee. Satisfaction of Current Martial Arts' Uniforms and Purchase Intention of New Uniforms. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1492.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Jin, Byoungho, Moudi Almousa, Heesoon Yang, Naeun Kim, and Maria Gil. Asymmetrical Roles of Macro and Micro Country Images on Saudi Consumers' Purchase Intention. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1322.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Shepard, Arlesa, and Sanjukta Pookulangara. Using Theory of Planned Behavior to Explain Consumers’ Intention to Purchase Slow Fashion Apparel. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-952.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!