Relevant bibliographies by topics / Purchase intention and brand trust

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
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Academic literature on the topic 'Purchase intention and brand trust'

Author: Grafiati
Published: 4 June 2021
Last updated: 18 February 2022

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Journal articles on the topic "Purchase intention and brand trust"

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Sidharta, Raden Bagus Faizal Irany, Ni Luh Ariningsih Sari, and Wayan Suwandha. "PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 3 (November 19, 2018): 562. http://dx.doi.org/10.22441/mix.2018.v8i3.007.

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Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia.
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Abd-El-Salam, Eman Mohamed. "Investigating loyalty through CSR: The mediating role of brand image and brand trust." Journal of Customer Behaviour 19, no. 3 (November 30, 2020): 252–79. http://dx.doi.org/10.1362/147539220x16003502334226.

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The purpose of this study is to investigate the effect of corporate social responsibility (CSR) activities on brand image, brand trust, brand loyalty, and purchase intention, based on consumers' perceptions in the context of the retail hypermarkets industry within the Egyptian market. To address the objectives of the study, a quantitative research methodology was used; the data were collected through a questionnaire, resulting in 403 valid responses from customers. The collected data were analysed using SPSS 23 and structural equation modelling on AMOS. The study found that CSR activities influence directly brand image and brand trust and indirectly brand loyalty and purchase intentions through the mediating role of brand image and brand trust. There was no significant direct relationship between CSR and brand loyalty as well as between CSR and purchase intentions. The effect of brand image is stronger than brand trust on both brand loyalty and purchase intention. The effects of brand image and brand trust are stronger in brand loyalty than in purchase intention. The paper adds to the understanding of the pivotal role of CSR activities as well as brand image and trust in affecting a consumer's intention to purchase decision, which has not been studied extensively in the Egyptian business to customer relationship markets in the retail industry. The study emphasises the importance of consumers' perceptions of CSR in achieving the main outcomes of relationship marketing (brand image, brand trust, brand loyalty and purchase intention). Retailers are progressively anxious to contribute to social and environmental domestic and international markets. Marketers should develop more consistent and effective social responsibility programmes to close any gaps between the retailer and the consumer perspective on CSR initiatives, and enhance the coordination between CSR activities incorporated into retailers' corporate strategic plans and their consumers' perceptions of these activities.
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Putri, Radha Shafira, Theresia Christania Suarly, William Alaric, and Peri Akbar Manaf. "Purchase Intention on Low-Cost Smartphone in Terms of Well Established Smartphone Brand Users." Emerging Markets : Business and Management Studies Journal 8, no. 2 (September 18, 2021): 109–23. http://dx.doi.org/10.33555/embm.v8i2.187.

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This study investigates the effects of brand image on customer trust and perceived value, as well as its influence on the purchase intention of Realme smartphones in Indonesia. The model for this study indicates the effects of brand image on purchase intention, which is mediated by customer trust and customer perceived value. The data sample was collected from 265 respondents using non-probability sampling techniques with the purposive sampling method through online surveys. The use of PLS-SEM methodology by SmartPLS analyzed the result showing the significance of customer trust and customer perceived value on affecting purchase intention, whereby brand image has a significant and positive impact on customer trust and customer perceived value in Realme smartphones, from the high-cost smartphone brand users perspectives. Based on prior research, we apply a theory from a new angle by examining brand image influence on consumer trust and customer perceived value, as well as its impact on purchase intention in Realme smartphones as observed by users of well-known smartphone brands. Keywords: Brand Image, Customer Trust, Customer Perceived Value, Purchase Intention, Smartphone.
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Rizwan, Muhammad, Mudasser Qayyum, Waqas Qadeer, and M. Javed. "The impact on branded product on consumer purchase intentions." Journal of Public Administration and Governance 4, no. 3 (July 2, 2014): 57. http://dx.doi.org/10.5296/jpag.v4i3.5849.

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The objective of this study is to absorb the brand trust, brand satisfaction and brand attachment with ecological cost influence of consumer purchase intention. This study seeks to investigate the effect of aparant product image straight and unforeseen effects of low price, past experience,brand attachment and product awareness on customer purchase intention. Lead the consumer want to buy branded products and attached with brands. The two key factors, brand trust and brand attachment are effective on consumer purchase intention toward branded products.This questionnaire surveys distributed to levi’s jeans user in Pakistan, in 160 questionnare distributed, 158 athentic questionnaire were returned. This result show, customer in pakistan explain soaring purchase intention to branded product ,levie’s jeans. Brand trust and brand attachment have a positive effective on their purchase intention. This outcome show that applicant show a high intention to eacquire environmental gracious wines as well report solid relationship to the atmosphere. The study aim an useful constitutionnel mold and remark positive effectiv factors for consumers’ purchase intention towards branded products.
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TOKLU, Ismail Tamer, and Hilal OZTURK KUCUK. "The Impact of Brand Crisis on Consumers’ Green Purchase Intention and Willingness to Pay More." International Business Research 10, no. 1 (November 23, 2016): 22. http://dx.doi.org/10.5539/ibr.v10n1p22.

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The purpose of the study is to develop an original framework to explore the effects of brand crisis on green purchase intentions and willingness to pay more. This study composes of seven original concepts, which are perceived brand crisis, green brand image, green trust, green brand equity, green perceived value, green purchase intentions and willingness to pay more to develop an integrated model. For this reason, an online survey was carried out in testing the model that includes questions measuring the effects of these variables. Smart PLS structural equation modelling is applied to verify the research framework. A total of 504 questionnaires were collected from Turkish consumers living in Turkey. According to the findings acquired from the structural equation modelling, there is an impact of the perceived brand crisis on green brand image, green trust, green brand equity and green perceived value. Consequently, green brand equity and green perceived value except for green brand image and green trust influence the green purchase intention. Moreover, green purchase intention affects willingness to pay more. Existing studies have shown that perceived brand crisis affects the brand equity, brand trust, brand image, perceived value and purchase intentions. However, there is not any research to shed light on the impact of perceived brand crisis on green brand equity, green brand image, green trust, green perceived value, green purchase intention and willingness to pay more. Therefore, this paper develops a research framework to fill the research gap.
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Vos, Maren, and Jos Bartels. "Putting Words into Action: Marketing Organic Products with Existing Brand Associations." International Journal of Marketing Studies 10, no. 2 (May 9, 2018): 1. http://dx.doi.org/10.5539/ijms.v10n2p1.

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As consumer interest in organic products continues to grow, brands are increasingly adding organic variants to their product lines. However, consumer evaluations of these actions are not straightforward and differ for brands with various associations or within different product contexts. Previous research has shown that products with credence attributes, such as organic products, are often judged by brand name and consumers’ existing brand associations. The current study adds to previous work on brand equity and brand associations by explicitly considering the context and characteristics of these branded organic products. First, a pretest determined the existing brands’ corporate social responsibility (CSR) and corporate ability (CA) associations. Next, an online experiment tested consumers’ perceptions of brand equity, consumers’ trust in the brands and consumers’ purchase intentions, which were analyzed using a fully parallel, multiple-mediator process model with the experimental conditions as independent variables. The results show that brand equity increases most when a brand associated with both CA and CSR introduces an organic product. In addition, consumers trust this brand more compared to brands that are less strongly associated with CSR. Moreover, the intention to purchase organic products increases as brand equity increases, but the intention to purchase organic products does not increase as trust increases. Based on these results, we conclude that brands aiming to increase their value to positively affect consumers’ purchase intentions of their organic products benefit most when they are highly associated with both CSR and CA.
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Danniswara, Randy, Puspa Sandhyaduhita, and Qorib Munajat. "The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision." Information Resources Management Journal 30, no. 2 (April 2017): 23–43. http://dx.doi.org/10.4018/irmj.2017040102.

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This study aims to explore factors that have impact on purchase decision on a social commerce, viz., social media Instagram. Thus, several dimensions namely eWOM referral, celebrity endorsement, information quality, brand satisfaction, brand trust and brand attachment are identified and examined. This research uses SEM method and LISREL 8.80 application. Data was collected using questionnaires with Likert scale. The result from 350 respondents shows that a significant positive correlation exists between eWOM referral and purchase intention, information quality and brand satisfaction, information quality and brand trust, brand satisfaction and brand attachment, brand satisfaction and purchase intention, brand trust and purchase intention, brand attachment and purchase decision, and also between purchase intention and purchase decision.
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Liwe, Pauline Geethruida, and I. Nyoman Nurcaya. "PENGARUH ESTEEM NEEDS TERHADAP NIAT BELI KONSUMEN DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI." E-Jurnal Manajemen Universitas Udayana 8, no. 10 (October 3, 2019): 6159. http://dx.doi.org/10.24843/ejmunud.2019.v08.i10.p15.

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The following research aims to analyze the effect of esteem needs on consumer purchase intentions with brand trust as a mediating variable. The research was conducted with Path Analysis data analysis techniques. The sample was obtained by using a purposive sampling method of 100 respondents. Based on the results of the analysis it can be concluded that the needs esteem has a positive and significant effect on consumers' purchase intention. Esteem needs have a significant positive influence on the customer's brand trust. Brand trust has a positive and significant influence on consumers' purchase intentions. Brand trust mediates the positive influence of esteem needs on consumer buying intentions. Suggestions that can be given to Polo producers Ralph Lauren must pay attention to consumers about whether or not a Polo Ralph Lauren product is useful to be an inspiration and give an increase in esteem needs. Keywords: esteem needs, brand trust, purchase intention
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Ahmad, Imtiaz, and Hafiz Ihsan Ur Rehman. "The Role of Consumer Ethnocentrism Propensity and Brand Personality in Purchasing Domestic Products." Lahore Journal of Business 7, no. 1 (September 1, 2018): 85–111. http://dx.doi.org/10.35536/ljb.2018.v7.i1.a4.

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The current study was designed to observe the impact of consumer ethnocentrism and brand personality on purchase intention, perceived quality and brand trust in the Pakistani clothing market. Famous Pakistani clothing brands were selected to examine the impact of consumer ethnocentrism and brand personality on purchase intention, evaluation of the product and brand trust. 300 questionnaires were distributed to consumers. The response rate was 90%. The sample comprised 52.2% males and 47.8% females. Two-level Structural Equation Modelling using LISREL 8.80 was employed to determine the convergent and discriminant validity. The study has concluded that Pakistani consumers are highly ethnocentric and ethnocentrism strongly affects purchase intention of domestic brands among Pakistani customers. The research found that brand image has a greater effect on purchase intention, perceived quality and brand trust than consumer ethnocentrism. Results also demonstrate that quality, as perceived by consumers, influences purchase intention which indicates that alone, brand personality and consumer ethnocentrism tendencies do not guarantee sales of local brands. This study puts both consumer ethnocentrism and brand personality into one model to access its role on consumer behavior. The results of the research can assist domestic marketers to comprehend the role of consumer ethnocentrism propensity and brand personality in purchasing domestic products, quality perception and building trust among young customers. To the best of the researchers’ knowledge, it is one of the pioneer studies in the context of Pakistan that casts light on the significance of ethnocentrism in evaluating domestic products by contributing to the literature of marketing.
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Cecen Saglam, Busra, and Mehmet Saglam. "The Effect of Brand Trust and Brand Loyalty on Consumer Purchase Intention: The Study in The Smartphone Market." International Journal of Research in Business and Social Science (2147-4478) 5, no. 5 (October 20, 2016): 34–43. http://dx.doi.org/10.20525/ijrbs.v5i5.590.

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This research aims to analyze the effect of brand trust and brand loyalty to consumer purchase intentions in the Smartphone market. All the residents of İstanbul who use mobile phones are the population of the research. Due to the fact that it is very hard to reach all the population, simple sampling method has been used for data collection and 185 participants have been reached. Structural Equation Model has been used to explain the relationship among brand trust, brand loyalty and purchase intentions. SPSS for Windows 17.0 program and AMOS 20 program are used to analyze the data. Results show that both brand trust and brand loyalty have a positive effect on consumer’s purchase intentions. Also it had been determined that brand trust has a positive effect on brand loyalty. Moreover, brand trust has been found as the most effective factor for smartphones brands in the purchase intensions.
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Dissertations / Theses on the topic "Purchase intention and brand trust"

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Jung, Yeo Jin. "Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc407828/.

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Social networking sites are a major networking tool for consumer interactions as they provide a platform for communication, socialization, and learning activity. Subsequently, social media has become an important marketing tool for advertising companies’ messages. As a result, fashion brands such as H&M and Victoria’s Secret started to show more brand ads on Facebook. Facebook is one of the most powerful social networking sties due to its ability to reach to broad consumer groups through a brand page. However, research regarding this topic is limited as the social networking sites is relatively a new phenomenon. Therefore, the purpose of this research is to examine the effect of the brand’s comments in attenuating (enhancing) negative (positive) influence of other consumer’s postings on brand trust and purchase intention of other consumer’s postings on social media. Findings from this study revealed that there is no moderating effect of brand comments of the relationship between other consumer’s postings and brand trust, while positive other consumer’s postings has a significant effect on consumers’ brand trust. Also, there were no significant differences among other consumer’s postings, brand comments and purchase intention relationships. These findings add to the previous literature explains that brand should interact with consumers frequently in order to induce positive other consumer’s postings to develop brand trust. By using the consumer socialization theory to investigate Facebook marketing, this study provides insights and information on consumer attitudes and behaviors related to Facebook brand page.
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Legrand, Willy. "Brand loyalty : the effect of satisfaction, trust and commitment in relationships on repeat purchase intention in hospitality business-to-business sector." Thesis, Manchester Metropolitan University, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.593890.

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Ziadkhani, Ghasemi Sandra, and Merili Palmet. "Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-43691.

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Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. Based on a sample of 317 international consumers, the analysis demonstrates that all dimensions of social commerce marketing stimuli have significant effects on online brand engagement on Instagram; which consequently positively influences brand trust and online purchase intention. Moreover, the focus group interview complements the findings and provides potential explanations for the discovered relationships.
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Umbert, Martínez Diego Alonso. "Brand Equity de los Homecenter y su relación con la intención de compra de pinturas aplicado a hombres del NSE C entre los 36-45 años en Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626204.

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El propósito de esta investigación es encontrar la relación entre el Brand Equity e la intención de compra en los Homecenter con la categoría de pinturas látex, en hombres de 36 a 45 años, del nivel socioeconómico C en Lima Metropolitana. La metodología de investigación fue de carácter mixta ya que se aplicó herramientas cualitativas y cuantitativas. En la investigación la cualitativa se realizó 4 entrevistas a expertos, 3 grupos focales y 4 observaciones presenciales en Homecenter. Por otro lado, para contrastar la información de los expertos, se utilizó la investigación cuantitativa para darle una representatividad a los datos. Se utilizó una muestra de 190 personas escogidas por muestro no probabilístico por cuota, las cuales fueron encuestadas con un cuestionario elaborado de 24 preguntas el cual fue aplicado de manera presencial en papel. Posteriormente, se aplicó un análisis de correlación, cuyos resultados arrogaron que la relación entre el Brand Equity y la intención de compra en los Homecenter fue positiva. Dentro las dimensiones establecidas, se utilizó: calidad percibida, Brand Loyalty y Brand Trust. El resultado más destacable fue con la dimensión “Calidad percibida” que obtuvo la mayor fuerza de relación hacia la intención de compra con una correlación de: 0,423. Por último, cabe destacar que estos resultados son de utilidad para todo el sector de mejoramiento del hogar o pinturas, para demostrar que las estrategias de Brand Equity forman parte de los factores que fomentan las ventas en la categoría y le agregan valor a la empresa.
The purpose of this research is to find the relationship between Brand Equity strategies and the purchase intention for Homecenter. The research was conducted for the category of decorative paints, in men aged 36 to 45 years old, with a socioeconomic level of C at Metropolitan Lima. The research methodology had a mixed nature, qualitative and quantitative tools were applied. The qualitative research had: four interviews with experts, three focus groups to the target and four direct observations at Homecenter. On the other hand, to compare the information of the experts, a quantitative investigation was applied. The sample was conformed of 190 people that were chosen for non-probabilistic sampling by quota method, which were surveyed with a paper questionnaire made of 24 questions which was applied in person. Subsequently, a correlation analysis was applied, that showed up that the relationship between the Brand Equity and the purchase intention in Homecenter were positive. To measure the relationship a three-dimension model was created for the Brand Equity model which included: perceived quality, Brand Loyalty, and Brand Trust. The most notable result was the dimension of “perceived quality” that obtained the greatest relation with the purchase intention with a correlation of: 0.423. Finally, it should be noted that these results are useful for the entire Homecenter or painting sector, to demonstrate that Brand Equity strategies are part of the factors that promote sales in the category and add value to the retailer.
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Aróstegui, Alva Alejandra, and Contreras Fiorella Angélica Esther Soto. "Brand Trust y Brand Image con relación a la intención de compra en el canal online en el sector de dispositivos tecnológicos." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653525.

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El siguiente estudio será realizado con la finalidad de poder dar a comprender la relación que existe entre la imagen de marca y la confianza de marca con respecto a la intención de compra por parte de los consumidores en el canal online. Este estudio se encuentra enfocado en la categoría de dispositivos tecnológicos; como celulares, laptops y televisores. El público objetivo al cual se dirige el trabajo está conformado por hombres y mujeres, pertenecientes a los NSE A y B de 20 a 35 años que residan en Lima Metropolitana. El primer objetivo de este estudio es conocer qué es lo que los jóvenes consumidores de dispositivos tecnológicos tienen en cuenta al momento de hacer una elección de producto. Respecto a este objeto de estudio, la finalidad es entender todo el procedimiento que existe entre la necesidad de adquirir un producto y la intención que tiene el consumidor de adquirirlo. Además, se evidenciará de forma general el proceso de la decisión de compra en el sector de dispositivos tecnológicos. Para poder adquirir toda la información anteriormente mencionada, la herramienta que se utilizará es una encuesta virtual. Estas encuestas serán realizadas a una muestra de 400 personas vía correo electrónico y Facebook. Toda la data obtenida será analizada a través del software estadístico SPSS.
The following study will be carried out in order to be able to understand the relationship that exists between brand image and brand trust and its impact on the purchase intention of consumers in the online channel. This study is focused on the category of technological devices; like cell phones, laptops and televisions. The target audience, which the investigation is directed to, is conformed by men and women, who belong to the socioeconomic level A and B from 20 to 35 years old and reside in Metropolitan Lima. The first objective of this study is to know what elements young consumers of technological devices consider to choose a product. In relation to this object of study, the purpose is to understand the entire procedure that exists between the need to acquire a product and the consumer's intention to acquire it. In addition, the purchase decision process will be evidenced in a general way in the technological devices sector. In order to acquire all the information mentioned above, the tool that will be used is a virtual survey. These surveys will be conducted on a sample of 400 people via email and Facebook. All the information obtained will be analyzed through the SPSS statistical software.
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Gremlin, Therese, and Vlada Rusakova. "What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74811.

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Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. From this standpoint two research questions have been developed: How do consumers’ attitudes towards behavioral marketing, affect their purchase intention? and How does exposure to behavioral marketing affects purchase intention? In order to answer these research questions, the experimental vignette methodology was used to study digital natives, namely individuals between 18 and 30 years old. The experiment provided the basis for the study combined with the questionnaire the participants were asked to complete after the experiment. The experiment process consisted of two purchase scenarios that had to be performed online: a purchase of a low degree behavioral marketing product (city bike) and a purchase of a high degree marketing product (sneakers). One of the most important findings of this research regarding consumers’ attitude’s impact on purchase intention was the fact that trust has a bigger impact on the high involvement products compared to the low involvement product. When it came to exposure to behavioral marketing, the test objects that were exposed to behavioral ads had a higher likelihood to purchase a sponsored item. Therefore, there is a positive relationship between how much behavioral marketing a company use and the likelihood of a user purchasing a sponsored item. One of the most important practical implications that can be derived from this study is that businesses need to prioritize building a strong brand image prior to utilizing behavioral marketing.
Beteendemässig marknadsföring är något som fått större uppmärksamhet i och med betydelsen som artificiell intelligens (AI) har fått samt något som företag använder sig av i marknadsföringssyfte. Däremot har insamling av data länge kritiserats och frågan om hur kunder faktiskt uppfattar annonser online har blivit mer och mer relevant. Utifrån detta resonemang har dessa forskningsfrågor tagits fram: Hur påverkar konsumenternas attityd gentemot beteendemässig marknadsföring deras köpavsikt? samt Hur påverkar exponeringen av beteendemässig marknadsföring gentemot konsumenter deras köpavsikt? För att kunna uppnå detta syfte har experimentell vignettes metodik använts för att studera millenniegenerationen, alltså personer i åldrarna 18-30. Ett experiment gjorde grunden till studien, tillsammans med ett frågeformulär som de var ombedda att göra efter experimentet. Experimentet bestod av två olika köp som deltagarna skulle göra online; en produkt med låg grad av beteendemässig marknadsföring (cykel) och en produkt med hög grad av beteendemässig marknadsföring (skor). Det viktigaste som kunde tas från denna undersökning när attityder undersöktes var att förtroende gentemot ett företag eller varumärke hade en stark påverkan på köpavsikten. Däremot är inverkan för förtroende starkare vid köpa av en produkt med hög grad av beteendemässig marknadsföring jämfört med en produkt med låg grad av beteendemässig marknadsföring. När det gäller exponeringen av beteendemässig marknadsföringen var den största upptäckten att de deltagare som hade blivit utsatta för annonser till en högre grad hade en större chans att köpa en produkt som var annonserad. Alltså, ju mer företag använder sig av beteendemässig marknadsföring som är av relevans för konsumenten, desto mer sannolikt är det att de köper just deras produkt. Den största praktiska implikationen som kunde utläsas var att innan beteendemässig marknadsföring kan bli optimalt för företag måste de prioritera att bygga ett starkt varumärke.
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McKneely, Brittany R. "Effects of Customer's Evaluation about Instagram Attributes towards Purchase Intentions for Small Apparel Retailers: Application of Social Capital Theory." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1609083/.

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Small apparel retailers face extreme competition with larger retailers. Large retailers have the upper hand in resources to stay updated with various trends, specifically social media. Social media has lowered the barriers to enter the retail industry. However, once these small retailers enter, half of them fail because they don't attract and retain customers. Small-medium enterprises (SMEs) greatly impact the economy, so it is important to study various facets of their business to increase performance. The purpose of this study is to investigate customer's development of social capital (i.e. affiliation, responsiveness, shared values, norm of reciprocity) in small apparel retailer's Instagram page that ultimately lead to purchase intentions for the retailer. Perceived benefits (i.e. perceived usefulness, perceived enjoyment) are also investigated in relation to purchase intentions. More specifically, social bonding, brand identification and trust are examined as mediating variables between the perceived level of social capital, perceived benefits and purchase intentions. Over a 3-month period, 200 responses were collected from students at a southern university. The findings reveal that younger customers develop a relationship with retailers on Instagram and it transfers to behavioral outcomes towards the retailer. The theoretical contribution of this study draws from the lack of literature for small apparel retailer and social capital built in Instagram, leading to purchase intentions. Managers can implement the findings into their social media marketing strategies to improve business performance. Lastly, this study has methodological limitations that creates opportunity for future studies.
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Benites, Zegarra Pamela. "Autenticidad de marca, valor percibido y confianza en la marca relacionadas con la intención de compra de bebidas no alcohólicas en Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654538.

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El presente trabajo tiene como principal objetivo dar a conocer e investigar la relación que existe entre la autenticidad de marca, confianza en la marca y valor percibido con la intención que tienen los consumidores de comprar bebidas no alcohólicas. Además, se identificará la relevancia, los alcances y las limitaciones que se puedan encontrar dentro del mismo, en el contexto actual peruano. Como parte de la investigación se expondrán las características más relevantes de cada una de las variables en mención que influyen en el consumidor al momento de querer realizar una compra de bebidas no alcohólicas. Asimismo, se mostrarán los cambios y crecimiento que ha venido teniendo esta categoría en el mercado peruano. Para ello, a partir de la información recaudada en las distintas investigaciones encontradas, he podido identificar los papers con mayores semejanzas a mi tema y poder comprender el valor que tienen las variables elegidas en el proceso de decisión de compra.
The main objective of this work is to publicize and investigate the relationship between brand authenticity, brand trust and perceived value with the intention of consumers to buy non-alcoholic beverages. In addition, it will identify the relevance, scope and limitations that can be found within it, in the current Peruvian context. As part of the research, the most relevant characteristics of each of the variables mentioned that influence the consumer when they want to make a purchase of non-alcoholic beverages will be exposed. Likewise, the changes and growth that this category has had in the Peruvian market will be shown. To do this, from the information collected in the different investigations found, I have been able to identify the papers with the most similarities to my topic and be able to understand the value of the variables chosen in the purchase decision process.
Trabajo de investigación
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Pittayachawan, Siddhi, and siddhi pittayachawan@rmit edu au. "Fostering consumer trust and purchase intention in B2C e-commerce." RMIT University. Business Information Technology, 2008. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080725.101739.

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Regardless of the popularity of B2C e-commerce, trust is a main barrier impeding success of online shopping. In fact, a lack of trust discourages consumers from making purchases over the Internet. Previous research was set out to address this issue; however, the findings were benefited by academia rather than by e-vendors, and this becomes the gap in this topic. This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The survey data was then collated and analysed with structural equation modelling (SEM). The findings from the quantitative study were subsequently confirmed with the qualitative study, which was accomplished by conducting focus group analysis. Interpretive analysis was used to analyse the data captured from the focus groups. Also, new findings were identified in this study to further enhance consumer trust. By comparing the findings from both quantitative and qualitative studies, contribution of this research is to enable e-vendors to foster trust in B2C e-commerce based on three aspects: e-vendor's elements, affiliating parties and e-vendor's record. For e-vendor's elements, this research identifies that privacy should be provided to consumers; secure transactions, secure servers and sophisticated authentication systems should be supported; e-commerce websites should be well-designed; consumers' request should be honoured; privacy statements, trusted seals and return policies should be made available on e-commerce websites; online communities should be incorporated; proof of real business should be easily identified; and, e-vendors should establish good communication with their potential customers. For affiliating parties, this research finds that e-vendors should associate with financial intermediaries and trusted third parties to further gain trust from consumers. Finally, for e-vendor's record, this researc h reveals that e-vendors should maintain good relationships with their customers in order to build good business records that potentially encourage more consumers to make purchases with them. In addition, the contribution to the body of knowledge from this research is a new direction of how to address trust issues in B2C e-commerce, which can be further explored in the future.
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Yang, Chia-Chen, and 楊佳蓁. "Green Brand Image, Green Trust And Green Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/36352386399033378632.

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碩士
中國文化大學
國際企業管理學系
100
This study on the consumer to disseminate the questionnaire to collect quantitative data through SPSS statistical software analysis for household appliances (such as: re-frigerators, air conditioners, washing machines) and other government-approved envi-ronmental protection and energy saving mark products, explore the green brand image , the relationship between green credentials, and green purchase intention and found that, if the company has a positive green brand image will indeed be a positive influence consumers 'green credentials further affect consumers' green purchase intention.
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Books on the topic "Purchase intention and brand trust"

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Shaari, Hasnizam, and Salniza Md. Salleh. Contemporary research in brand management. UUM Press, 2018. http://dx.doi.org/10.32890/9789672064749.

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This book is about research in brand management and contemporary issues in marketing. It is designed to bring today�s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities.This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position.Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.
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Book chapters on the topic "Purchase intention and brand trust"

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Sambath, Phou, and Don Jyh-Fu Jeng. "The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference and Purchase Intention." In The Sustainable Global Marketplace, 435–39. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10873-5_256.

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Wang, Chunya, and Weiping Yu. "Study on Corporate Social Responsibility (CSR) Affect on Brand Trust and Purchase Intention After Brand Scandal." In Lecture Notes in Electrical Engineering, 283–90. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40078-0_24.

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Dias, Ricardo, Luis F. Martinez, and Luisa M. Martinez. "How Does the Number of Instagram Followers Influence Brand Attitude: The Role of Purchase Intention, Perceived Product Quality, Referrals, Brand Trust, and Gender." In Advances in Digital Marketing and eCommerce, 121–28. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76520-0_13.

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Chen, Mo, Jingdong Chen, Yuezhen Wan, and Jiawei Liu. "The Influence of Brand Stories on Customers’ Purchase Intention." In Proceedings of the Fifteenth International Conference on Management Science and Engineering Management, 744–57. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-79206-0_56.

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Herrmann, Andreas, Frank Kressmann, Stephanie Magin, and Frank Huber. "Dimensions of Brand Attitude and their Effect on Purchase Intention." In Creating and Delivering Value in Marketing, 238. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11848-2_90.

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Bakshi, Madhupa, and Prashant Mishra. "Influence of Brand Trust and Affect, Purchase and Attitudinal Loyalty on Brand Performance." In Thriving in a New World Economy, 119–21. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24148-7_37.

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Mourad, Siham, and Pierre Valette-Florence. "Purchase Intention of the Genuine Luxury Brand in Presence of Counterfeiting." In Marketing at the Confluence between Entertainment and Analytics, 353–62. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_63.

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Nga, Nguyen Thi Hang, and Tran Anh Tuan. "Consumers’ Purchase Intention of Pork Traceability: The Moderator Role of Trust." In Beyond Traditional Probabilistic Methods in Economics, 886–97. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-04200-4_64.

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Cuong, Dam Tri. "The Relationship Between Product Quality, Brand Image, Purchase Decision, and Repurchase Intention." In Proceedings of International Conference on Emerging Technologies and Intelligent Systems, 533–45. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-82616-1_44.

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Lee, Dong-Jin, and M. Joseph Sirgy. "The Effect of Brand Prestige and Country of Manufacture on Consumers’ Brand Evaluation and Purchase Intention." In Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference, 294–98. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13162-7_78.

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Conference papers on the topic "Purchase intention and brand trust"

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Ferdinand, Michelle, and Frangky Selamat. "Brand Personality to Predict Brand Trust, Brand Attachment and Purchase Intention: Study on Cosmetic Products in Jakarta." In Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200515.022.

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Fu, Fei, Liang Fan, and Bo Feng. "The Effects of Corporate Social Marketing on Brand Trust and Purchase Intention." In 2015 International Conference on Economics, Management, Law and Education. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/emle-15.2015.57.

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Chen, Xi, and Fangping Cao. "Green Production Associations Study between Brand Trust, Satisfactory Degree and Re-purchase Intention." In 2017 7th International Conference on Social science and Education Research (SSER2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/sser-17.2018.1.

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Moslehpour, Massoud, Taufiq Ismail, Bey Ignatius Purba, and Pei-Kuan COR Lin. "The Effects of Social Media Marketing, Trust, and Brand Image on Consumers' Purchase Intention of GO-JEK in Indonesia." In ICEBA 2020: 2020 The 6th International Conference on E-Business and Applications. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3387263.3387282.

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Dirgantari, Puspo Dewi, Shofiah Sholehah, and Bambang Widjajanta. "Increasing Purchase Intention Through Brand Personality." In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210831.082.

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Ja-Shen Chen, Russell Ching, Hsien-Tung Tsai, and Yi-Jean Kuo. "Blog effects on brand attitude and purchase intention." In 2008 International Conference on Service Systems and Service Management (ICSSSM 2008). IEEE, 2008. http://dx.doi.org/10.1109/icsssm.2008.4598562.

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Chang, Chun-Ming, and Wen-Hui Cheng. "Enhancing purchase intention through social media brand community." In the 18th Annual International Conference. New York, New York, USA: ACM Press, 2016. http://dx.doi.org/10.1145/2971603.2971625.

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Kurniawan, Gatot Iwan, and Ivan Diryana. "Impact on Green Purchase Intention by Brand Equity Dimension." In International Conference on Economics and Banking. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/iceb-15.2015.54.

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Pothong, Chutada, and Chanboon Sathitwiriyawong. "Factors of s-commerce influencing trust and purchase intention." In 2016 International Computer Science and Engineering Conference (ICSEC). IEEE, 2016. http://dx.doi.org/10.1109/icsec.2016.7859879.

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Su, Jin, and Xiao Tong. "The Effect of Price Transparency on Brand Perception and Purchase Intention." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.11742.

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Reports on the topic "Purchase intention and brand trust"

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Tong, Xiao, and Jin Su. Exploring Young Consumers' Trust and Purchase Intention of Organic Cotton Apparel. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1375.

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Huang, Xiao, and Hyejeong Kim. College students’ purchase intention for luxury brand fashion counterfeit goods: A cross-cultural comparison. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-493.

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Jung, Yeo Jin, Jiyoung Kim, and Josiam Bharath. Social Capital in Social Media and Its Effect on Brand Attachment and Purchase Intention. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-500.

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Pookulangara, Sanjukta. Does Gender Matter: An Exploratory Study of Influence of Cybersecurity, Privacy, and Trust on Purchase Intention. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-52.

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Son, Junghwa, and Byoungho Jin. Toward the Deeper Understanding of Price and Purchase Intention Relationship: The Role of Price Fairness, Consumer Vanity, and Consumer Brand Familiarity Level. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-954.

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