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1
Sidharta, Raden Bagus Faizal Irany, Ni Luh Ariningsih Sari, and Wayan Suwandha. "PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 3 (November 19, 2018): 562. http://dx.doi.org/10.22441/mix.2018.v8i3.007.
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Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia.
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Abd-El-Salam, Eman Mohamed. "Investigating loyalty through CSR: The mediating role of brand image and brand trust." Journal of Customer Behaviour 19, no. 3 (November 30, 2020): 252–79. http://dx.doi.org/10.1362/147539220x16003502334226.
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The purpose of this study is to investigate the effect of corporate social responsibility (CSR) activities on brand image, brand trust, brand loyalty, and purchase intention, based on consumers' perceptions in the context of the retail hypermarkets industry within the Egyptian market. To address the objectives of the study, a quantitative research methodology was used; the data were collected through a questionnaire, resulting in 403 valid responses from customers. The collected data were analysed using SPSS 23 and structural equation modelling on AMOS. The study found that CSR activities influence directly brand image and brand trust and indirectly brand loyalty and purchase intentions through the mediating role of brand image and brand trust. There was no significant direct relationship between CSR and brand loyalty as well as between CSR and purchase intentions. The effect of brand image is stronger than brand trust on both brand loyalty and purchase intention. The effects of brand image and brand trust are stronger in brand loyalty than in purchase intention. The paper adds to the understanding of the pivotal role of CSR activities as well as brand image and trust in affecting a consumer's intention to purchase decision, which has not been studied extensively in the Egyptian business to customer relationship markets in the retail industry. The study emphasises the importance of consumers' perceptions of CSR in achieving the main outcomes of relationship marketing (brand image, brand trust, brand loyalty and purchase intention). Retailers are progressively anxious to contribute to social and environmental domestic and international markets. Marketers should develop more consistent and effective social responsibility programmes to close any gaps between the retailer and the consumer perspective on CSR initiatives, and enhance the coordination between CSR activities incorporated into retailers' corporate strategic plans and their consumers' perceptions of these activities.
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Putri, Radha Shafira, Theresia Christania Suarly, William Alaric, and Peri Akbar Manaf. "Purchase Intention on Low-Cost Smartphone in Terms of Well Established Smartphone Brand Users." Emerging Markets : Business and Management Studies Journal 8, no. 2 (September 18, 2021): 109–23. http://dx.doi.org/10.33555/embm.v8i2.187.
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This study investigates the effects of brand image on customer trust and perceived value, as well as its influence on the purchase intention of Realme smartphones in Indonesia. The model for this study indicates the effects of brand image on purchase intention, which is mediated by customer trust and customer perceived value. The data sample was collected from 265 respondents using non-probability sampling techniques with the purposive sampling method through online surveys. The use of PLS-SEM methodology by SmartPLS analyzed the result showing the significance of customer trust and customer perceived value on affecting purchase intention, whereby brand image has a significant and positive impact on customer trust and customer perceived value in Realme smartphones, from the high-cost smartphone brand users perspectives. Based on prior research, we apply a theory from a new angle by examining brand image influence on consumer trust and customer perceived value, as well as its impact on purchase intention in Realme smartphones as observed by users of well-known smartphone brands.
Keywords: Brand Image, Customer Trust, Customer Perceived Value, Purchase Intention, Smartphone.
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Rizwan, Muhammad, Mudasser Qayyum, Waqas Qadeer, and M. Javed. "The impact on branded product on consumer purchase intentions." Journal of Public Administration and Governance 4, no. 3 (July 2, 2014): 57. http://dx.doi.org/10.5296/jpag.v4i3.5849.
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The objective of this study is to absorb the brand trust, brand satisfaction and brand attachment with ecological cost influence of consumer purchase intention. This study seeks to investigate the effect of aparant product image straight and unforeseen effects of low price, past experience,brand attachment and product awareness on customer purchase intention. Lead the consumer want to buy branded products and attached with brands. The two key factors, brand trust and brand attachment are effective on consumer purchase intention toward branded products.This questionnaire surveys distributed to levi’s jeans user in Pakistan, in 160 questionnare distributed, 158 athentic questionnaire were returned. This result show, customer in pakistan explain soaring purchase intention to branded product ,levie’s jeans. Brand trust and brand attachment have a positive effective on their purchase intention. This outcome show that applicant show a high intention to eacquire environmental gracious wines as well report solid relationship to the atmosphere. The study aim an useful constitutionnel mold and remark positive effectiv factors for consumers’ purchase intention towards branded products.
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TOKLU, Ismail Tamer, and Hilal OZTURK KUCUK. "The Impact of Brand Crisis on Consumers’ Green Purchase Intention and Willingness to Pay More." International Business Research 10, no. 1 (November 23, 2016): 22. http://dx.doi.org/10.5539/ibr.v10n1p22.
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The purpose of the study is to develop an original framework to explore the effects of brand crisis on green purchase intentions and willingness to pay more. This study composes of seven original concepts, which are perceived brand crisis, green brand image, green trust, green brand equity, green perceived value, green purchase intentions and willingness to pay more to develop an integrated model. For this reason, an online survey was carried out in testing the model that includes questions measuring the effects of these variables. Smart PLS structural equation modelling is applied to verify the research framework. A total of 504 questionnaires were collected from Turkish consumers living in Turkey. According to the findings acquired from the structural equation modelling, there is an impact of the perceived brand crisis on green brand image, green trust, green brand equity and green perceived value. Consequently, green brand equity and green perceived value except for green brand image and green trust influence the green purchase intention. Moreover, green purchase intention affects willingness to pay more. Existing studies have shown that perceived brand crisis affects the brand equity, brand trust, brand image, perceived value and purchase intentions. However, there is not any research to shed light on the impact of perceived brand crisis on green brand equity, green brand image, green trust, green perceived value, green purchase intention and willingness to pay more. Therefore, this paper develops a research framework to fill the research gap.
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Vos, Maren, and Jos Bartels. "Putting Words into Action: Marketing Organic Products with Existing Brand Associations." International Journal of Marketing Studies 10, no. 2 (May 9, 2018): 1. http://dx.doi.org/10.5539/ijms.v10n2p1.
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As consumer interest in organic products continues to grow, brands are increasingly adding organic variants to their product lines. However, consumer evaluations of these actions are not straightforward and differ for brands with various associations or within different product contexts. Previous research has shown that products with credence attributes, such as organic products, are often judged by brand name and consumers’ existing brand associations. The current study adds to previous work on brand equity and brand associations by explicitly considering the context and characteristics of these branded organic products. First, a pretest determined the existing brands’ corporate social responsibility (CSR) and corporate ability (CA) associations. Next, an online experiment tested consumers’ perceptions of brand equity, consumers’ trust in the brands and consumers’ purchase intentions, which were analyzed using a fully parallel, multiple-mediator process model with the experimental conditions as independent variables. The results show that brand equity increases most when a brand associated with both CA and CSR introduces an organic product. In addition, consumers trust this brand more compared to brands that are less strongly associated with CSR. Moreover, the intention to purchase organic products increases as brand equity increases, but the intention to purchase organic products does not increase as trust increases. Based on these results, we conclude that brands aiming to increase their value to positively affect consumers’ purchase intentions of their organic products benefit most when they are highly associated with both CSR and CA.
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Danniswara, Randy, Puspa Sandhyaduhita, and Qorib Munajat. "The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision." Information Resources Management Journal 30, no. 2 (April 2017): 23–43. http://dx.doi.org/10.4018/irmj.2017040102.
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This study aims to explore factors that have impact on purchase decision on a social commerce, viz., social media Instagram. Thus, several dimensions namely eWOM referral, celebrity endorsement, information quality, brand satisfaction, brand trust and brand attachment are identified and examined. This research uses SEM method and LISREL 8.80 application. Data was collected using questionnaires with Likert scale. The result from 350 respondents shows that a significant positive correlation exists between eWOM referral and purchase intention, information quality and brand satisfaction, information quality and brand trust, brand satisfaction and brand attachment, brand satisfaction and purchase intention, brand trust and purchase intention, brand attachment and purchase decision, and also between purchase intention and purchase decision.
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Liwe, Pauline Geethruida, and I. Nyoman Nurcaya. "PENGARUH ESTEEM NEEDS TERHADAP NIAT BELI KONSUMEN DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI." E-Jurnal Manajemen Universitas Udayana 8, no. 10 (October 3, 2019): 6159. http://dx.doi.org/10.24843/ejmunud.2019.v08.i10.p15.
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The following research aims to analyze the effect of esteem needs on consumer purchase intentions with brand trust as a mediating variable. The research was conducted with Path Analysis data analysis techniques. The sample was obtained by using a purposive sampling method of 100 respondents. Based on the results of the analysis it can be concluded that the needs esteem has a positive and significant effect on consumers' purchase intention. Esteem needs have a significant positive influence on the customer's brand trust. Brand trust has a positive and significant influence on consumers' purchase intentions. Brand trust mediates the positive influence of esteem needs on consumer buying intentions. Suggestions that can be given to Polo producers Ralph Lauren must pay attention to consumers about whether or not a Polo Ralph Lauren product is useful to be an inspiration and give an increase in esteem needs.
Keywords: esteem needs, brand trust, purchase intention
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Ahmad, Imtiaz, and Hafiz Ihsan Ur Rehman. "The Role of Consumer Ethnocentrism Propensity and Brand Personality in Purchasing Domestic Products." Lahore Journal of Business 7, no. 1 (September 1, 2018): 85–111. http://dx.doi.org/10.35536/ljb.2018.v7.i1.a4.
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The current study was designed to observe the impact of consumer ethnocentrism and brand personality on purchase intention, perceived quality and brand trust in the Pakistani clothing market. Famous Pakistani clothing brands were selected to examine the impact of consumer ethnocentrism and brand personality on purchase intention, evaluation of the product and brand trust. 300 questionnaires were distributed to consumers. The response rate was 90%. The sample comprised 52.2% males and 47.8% females. Two-level Structural Equation Modelling using LISREL 8.80 was employed to determine the convergent and discriminant validity. The study has concluded that Pakistani consumers are highly ethnocentric and ethnocentrism strongly affects purchase intention of domestic brands among Pakistani customers. The research found that brand image has a greater effect on purchase intention, perceived quality and brand trust than consumer ethnocentrism. Results also demonstrate that quality, as perceived by consumers, influences purchase intention which indicates that alone, brand personality and consumer ethnocentrism tendencies do not guarantee sales of local brands. This study puts both consumer ethnocentrism and brand personality into one model to access its role on consumer behavior. The results of the research can assist domestic marketers to comprehend the role of consumer ethnocentrism propensity and brand personality in purchasing domestic products, quality perception and building trust among young customers. To the best of the researchers’ knowledge, it is one of the pioneer studies in the context of Pakistan that casts light on the significance of ethnocentrism in evaluating domestic products by contributing to the literature of marketing.
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Cecen Saglam, Busra, and Mehmet Saglam. "The Effect of Brand Trust and Brand Loyalty on Consumer Purchase Intention: The Study in The Smartphone Market." International Journal of Research in Business and Social Science (2147-4478) 5, no. 5 (October 20, 2016): 34–43. http://dx.doi.org/10.20525/ijrbs.v5i5.590.
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This research aims to analyze the effect of brand trust and brand loyalty to consumer purchase intentions in the Smartphone market. All the residents of İstanbul who use mobile phones are the population of the research. Due to the fact that it is very hard to reach all the population, simple sampling method has been used for data collection and 185 participants have been reached. Structural Equation Model has been used to explain the relationship among brand trust, brand loyalty and purchase intentions. SPSS for Windows 17.0 program and AMOS 20 program are used to analyze the data. Results show that both brand trust and brand loyalty have a positive effect on consumer’s purchase intentions. Also it had been determined that brand trust has a positive effect on brand loyalty. Moreover, brand trust has been found as the most effective factor for smartphones brands in the purchase intensions.
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Wijaya, Alvin Gandhi, and Moch Zulfa. "THE EFFECT OF WORD OF MOUTH, PRICE PERCEPTION, BRAND IMAGE AND TRUST ON PURCHASE DECISION USING PURCHASE INTENTION AS AN INTERVENINGVARIABLE (Study at Middle Class Housing in Semarang)." International Journal of Islamic Business Ethics 2, no. 3 (April 3, 2017): 1. http://dx.doi.org/10.30659/ijibe.2.3.1-12.
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This study aims to analyze the effect of word of mouth, price perception, brand image and trust on purchase intention and to analyze the effect of word of mouth, price perception, brand image, trust and purchase intention upon purchase decision of middle class housing in Semarang. The sample used in this study was 100 people. Techniques used in analyzing the data were descriptive analysis and multiple linear regression analysis. Based on the results of the analysis, it can be concluded that: 1) word of mouth has a significant effect on purchase intention of middle class housing in Semarang, 2) price perception has a significant effect on purchase intention of middle class housing in Semarang, 3) there is a significant effect of brand image upon purchase intention of middle class housing in Semarang, 4) there is a significant effect of trust on purchase intention of middle class housing in Semarang, 5) word of mouth has a significant effect upon purchase decision of middle class housing in Semarang, 6) priceperception gives a significant effect on purchase decision of middle class housing in Semarang, 7) there is a significant effect of brand image upon purchase decision of middle class housing in Semarang, 8) ) there is a significant effect of trust on purchase intention of middle class housing in Semarang, and 9) purchase intention can intervenethe effect of word of mouth, price perception, brand image, trust and buying interest upon purchase decision.Keywords: word of mouth, price perception, brand image, trust, purchase intention, purchase decision��������������������
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Jiménez, Nadia, and Sonia San Martín. "The mediation of trust in country-of-origin effects across countries." Cross Cultural Management 21, no. 2 (April 29, 2014): 150–71. http://dx.doi.org/10.1108/ccm-12-2012-0113.
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Purpose – This paper aims to investigate if trust plays a mediating role on the country-of-origin (COO) brand reputation and consumer animosity effects in determining consumers’ purchase intentions in both emerging and developed markets. Design/methodology/approach – The paper opted for the structure equation modelling methodology to analyse data collected from 476 Spanish and Mexican car owners who evaluate American automobiles. Findings – The results show that in the emerging market economy, the COO's brand reputation influences trust and purchase intention more than in the mature market. Also, the results show that although trust plays an important role in different markets because it mediates the effect of COO's brand reputation on consumers’ purchase intention in both emerging and mature economies, it does not mediate the effect of animosity on purchase intention in the analysed developed economy. Research limitations/implications – The chosen category product presents the shortcoming of being of a hybrid nature regarding their manufacturing origin and research results may not be generalizable since we consider one product of one COO. Practical implications – COO's brand reputation is a key trigger of trust, and can substitute absent regulatory institutional elements, especially in emerging markets. In emerging markets, animosity could play an important role in explaining the rejection of foreign products, but the increase of trust could mitigate its negative effect on purchase intention. Originality/value – This study distinguishes the mediating role of trust between different interrelated COO variables and consumers’ purchase intentions in two different national contexts, and offers evidence that good COO's brand reputation building is crucial for international marketing success.
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Takaya, Rowlan. "Antecedents Analysis of Purchase Intention." Business and Entrepreneurial Review 16, no. 1 (July 23, 2019): 1. http://dx.doi.org/10.25105/ber.v16i1.4906.
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The advancement of technology has resulted in the creation of a new form of shopping transactions. This technology is used by residents to shop online. Thus, customers’ involvements in online purchasing have become an important trend. The objective of this research was to identify the determinants of customer purchases online. This study used a surveymethod using questionnaires and the target is an online customer in Central Jakarta.This research used simple regression to determine the effect of purchace intention to factors that influence it. Data questionnaire distributed directly to the respondents who never buy online shopping. Findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.
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Easa, Nasser Fathi, and Soumaya Mounir Kaakour. "A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context." International Journal of Online Marketing 11, no. 3 (July 2021): 15–33. http://dx.doi.org/10.4018/ijom.2021070102.
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This study aims to investigate the impact of selected factors (website quality, website brand, trust, SNS usage through mobile application, eWOM, and mobile phone addiction) on online purchase intention during the COVID-19 pandemic. The study also investigates the mediating impact of trust on the association between website quality, website brand, and online purchase intention. Data were collected from 226 Facebook users in Lebanon. The hierarchical regression analysis was used to evaluate the impact of these factors on online purchase intention. The results show that only website brand and mobile phone addiction were significantly related to online purchase intention. It was also found that trust does not have a mediation effect on the relationship between website brand and online purchase intention. However, trust can be considered as a partial mediator of the relationship between website quality and online purchase intention. Finally, practical implications are discussed. Then directions for future research are presented.
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Ursula Natalia, Mohamad Rizan, and Rahmi. "The Influence Of Celebrity Endorser Toward Emotional Attachment And Brand Trust That Impact To Purchase Intention." JURNAL DINAMIKA MANAJEMEN DAN BISNIS 4, no. 2 (September 27, 2021): 1–20. http://dx.doi.org/10.21009/jdmb.04.2.1.
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The purpose of this study is to determine the influence of celebrity endorser on purchase intention with emotional attachment and brand trust as an intervention. This study uses a survey method as a data technique using a questionnaire that is distributed by online. The sample used in this study are 210 women who had never used ESQA Cosmetics in Jabodetabek. This study is using a purposive sampling technique. The SEM (Structural Equation Model) method that will be used in this research is using data processing tools, namely SPSS version 24 and Lisrel. The findings indicates that 1) celebrity endorser has a positive and significant influence on emotional attachment, 2) celebrity endorser has a positive and significant influence on consumer purchase intentions, 3) emotional attachment has a positive and significant influence on consumer purchase intentions, 4) brand trust has a positive and significant influence on consumer purchase intentions, 5) celebrity endorser has a positive and significant influence on consumer purchase intentions.
Keywords : Celebrity Endorser, Emotional Attachment, Brand Trust, Purchase Intention, ESQA Cosmetics.
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Ali, Afzaal, Guo Xiaoling, Mehkar Sherwani, and Adnan Ali. "Antecedents of consumers’ Halal brand purchase intention: an integrated approach." Management Decision 56, no. 4 (April 9, 2018): 715–35. http://dx.doi.org/10.1108/md-11-2016-0785.
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Purpose The purpose of this paper is to apply the concept of traditional branding constructs – brand image, brand satisfaction, brand trust and brand loyalty to an unexplored field of Halal products – Halal brand image, Halal brand satisfaction, Halal brand trust and Halal brand loyalty. In addition, this study seeks to elaborate the relationships among brand perceived quality, Halal brand image, Halal brand satisfaction, and Halal brand trust, Halal brand loyalty and consumer purchase intention. Design/methodology/approach A theoretical model with hypothesised relationships is developed and tested with the help of structural equation modelling procedure in AMOS. This research used the questionnaire survey method to collect data from 347 consumers in Pakistan who had the experience of purchasing Halal milk brand. Findings The empirical results suggest that perceived brand quality has a significant and positive influence on the Halal brand image, Halal brand satisfaction, Halal brand trust, Halal brand loyalty and purchase intention. Similarly, the Halal brand image, Halal brand satisfaction, Halal brand trust and Halal brand loyalty significantly influence consumer Halal brand purchase intention. Research limitations/implications The Muslim population is growing in many parts of the world, including non-Muslim countries. Although this study’s focus is limited to Pakistani Muslims, findings related to the effects of brand perceived quality, Halal brand image, Halal brand satisfaction, and Halal brand trust and Halal brand loyalty on intentions may not be equally valid for Muslim consumers in others Muslim and non-Muslim countries and for other types of products. Practical implications The findings indicate that ignoring the important quality elements of a brand could be costly to marketers who failed to realise the importance of traditional brand attributes whilst embracing Halal brand marketing initiatives. In addition, Halal branding can allow the businesses to access to new markets, to enjoy more competitive advantages and to increase their profitability by selling at higher prices with higher profit margins. Originality/value Although previous research has explored the relevant issues about brand image, brand satisfaction, brand trust and brand loyalty, none highlights these traditional constructs to an unexplored field of Halal products.
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Ulusoy, Emre, and Paul G. Barretta. "How green are you, really? Consumers’ skepticism toward brands with green claims." Journal of Global Responsibility 7, no. 1 (May 9, 2016): 72–83. http://dx.doi.org/10.1108/jgr-11-2015-0021.
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Purpose The purpose of this paper is to examine the relationship between perceptions of brands advertising claims of environmental sustainability, intention to purchase such brands and the role of trust. Design/methodology/approach Adapted scales were used to measure perceptions of price–value perception, environmental concern, brand trust and purchase intention. Relationships were tested using simple regression and structural equations modeling. Findings The results suggest that consumers who did not report high environmental concern had high brand trust but no significant purchase intention; consumers who reported high environmental concern had significant intention to purchase green products, but negative trust in brands which were advertised with a claim to be green. Research limitations/implications Efforts to advertise green claims may only be effective for consumers without an intention to purchase green products, and may alienate consumers who are interested in purchasing such products. Structural equations modeling was tested on a post hoc basis with a sample size that did not warrant very good fit ratios. Originality/value The present study indicates that green claims may be misguided, and that products that have genuine green benefits may need to find alternative methods of communicating those benefits to consumers who intend to engage in sustainable consumption behavior.
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Juliana, Juliana, and Johan Johan. "Pengaruh brand image dan brand trust sebagai variabel intervening dalam memilih universitas." Journal of Business and Banking 9, no. 2 (February 17, 2020): 229. http://dx.doi.org/10.14414/jbb.v9i2.1978.
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The purpose of this research is to analyze the effect of brand image on purchase intention in selecting a desired University, the effect of brand image on brand trust and the effect of brand trust as the intervening variable on purchase intention when selecting the desired University. The data collection is done by having a survey using questionnaires sent to 100 students in three different high schools who are in their senior year. This research is using quantitative approach with PLS-SEM method using the assistance of SmartPLS 3.2.7 software to evaluate the outer model and the inner model. The result shows that brand image and brand trust as the intervening variable have significant effect on purchase intention when selecting the desired University by students.
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Kurniawan, Mochammad Lukman Zaini. "Determinasi Minat Beli pada Industri Kecil Menengah di kota Malang." Jurnal Administrasi Bisnis 9, no. 1 (February 12, 2020): 43–54. http://dx.doi.org/10.14710/jab.v9i1.27695.
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This study aims to determine the extent to which the variable store image, trust and brand recognition influences the purchase intention of consumers at SME’s in Malang city. The location of research are two shops in the Sanan area that produce tempe chips, two stores in the Pandanwangi area that produce corn chips, one store in the Polowijen area and one store in Ciliwung that produces fruit chips. The population is all consumers that can’t known with certainty. Samples are consumers who visited in six stores. The sampling technique is purposive sampling. Data analysis using SEM GSCA. The results of this study are (1) store image has a positive not significant correlation on trust; (2) store image has a positive significant correlation on purchase intention; (3) store image has a positive significant correlation on brand recognition; (4) brand recognition has a positive significant correlation on trust; (5) brand recognition has a positive not significant correlation on purchase intention; (6) trust has a positive significant correlation on purchase intention; (7) store image has a positive significant correlation on purchase intention through in trust.
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Saraswati, Laksmi. "Analysis Perceived Value, Brand Packaging, Brand Trust of Purchase Intention in Shopee Marketplace, Moderated by Gender Differences." Jurnal Sekretaris & Administrasi Bisnis (JSAB) 5, no. 2 (August 31, 2021): 93. http://dx.doi.org/10.31104/jsab.v5i2.182.
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Society has determined the traits that are masculine and feminine, which might affect their decision making and purchase intention. Understanding the difference between male and female regarding their purchase intention and behavior is growing. Accordingly, this paper outlines three main factors that may affect male and female purchase intention (perceived value – brand packaging – brand trust). The criteria of the population in this study are consumers of Shopee. The sampling technique used purposive sampling and the method of collecting data through online questionnaires to 100 respondents who were in accordance with the criteria of the population. Structural Equation Modeling (SEM) was used to test the hypotheses. Based on the Descriptive Analysis results, Perceived value is in “good” category with percentage value 79%, brand packaging is in “good” category with percentage value 76%, and brand trust is in “good” category with percentage value 76%. All the main factors (perceived value – brand packaging- brand trust) are have a significant effect to purchase intention, meanwhile the differences of gender (male and female) doesn’t show a moderating effect to purchase intention. So there are a same perception of purchase intention between male and female customer.
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Mishra, Mukesh Kumar, Ankit Kesharwani, and Vikas Gautam. "Examining the Relationship between Consumer Brand Relationships and Brand Evangelism." Australian Journal of Business and Management Research 6, no. 1 (May 3, 2021): 84–95. http://dx.doi.org/10.52283/nswrca.ajbmr.20210601a07.
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It is a well-known fact now that consumers falsify profound and meaningful relationships with particular brands and that such consumer brand relationships are expected to impact brand-related behavior of consumers. The study investigates the influence of three consumer-brand relational constructs - brand trust, brand affect and brand identification – and their effects on brand evangelism behavior, which was operationalized in the form of two supportive behaviors namely; purchase intentions and positive referrals. After assessing common method bias as well as reliability and validity estimates, structural equation modelling was employed with 458 sample data to test the study model fit and hypothesized relationships. The findings reveal that the consumer-brand relationship influences brand evangelism. All consumer-brand relational constructs (i.e., brand trust, brand affect and brand identification) influence brand evangelism positively in terms of purchase intention and brand referral. The study highlights the importance of brand evangelism in the marketing literature by establishing its causal relationships with the key brand attributes of brand affect, brand trust and brand evangelism. Implications of the results are deliberated with future scope for research.
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Punyatoya, Plavini. "Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention." Marketing Intelligence & Planning 33, no. 3 (May 5, 2015): 258–75. http://dx.doi.org/10.1108/mip-04-2013-0069.
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Purpose – The purpose of this paper is to examine the effect of perceived brand environment-friendliness (PBE) on brand trust and perceived brand value and the subsequent effect on consumer’s environment friendly (EF) brand attitude and EF brand purchase intention. The research also proposes a novel construct PBE. Design/methodology/approach – The current research involves a pretest to select a perceived EF brand. Then a survey is conducted among 223 Indian consumers. Structural equation modelling is used to analyse the data and to test the proposed integrated model. Findings – The results show that PBE is positively associated with brand trust and perceived brand value. High trust in the EF brand and high consumer perceived brand value lead to favourable attitude towards the brand. Consumers with positive EF brand attitude have significantly higher intention to purchase the brand. Practical implications – The paper provides interesting insights about Indian consumers’ evaluation of EF brands. These useful insights would enable both international and national marketers to develop more focused strategies catering to the Indian consumers. Originality/value – The paper empirically demonstrates that, when Indian consumers perceive a brand as EF, it leads to favourable attitude towards the brand and significantly positive purchase intention. There has been a little research focused on India in this field. So, the current paper offers vital guidelines to international marketers, who are planning to introduce their EF brands to Indian market.
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Sohn, Stefanie, Barbara Seegebarth, Martin Kissling, and Tabea Sippel. "Social Cues and the Online Purchase Intentions of Organic Wine." Foods 9, no. 5 (May 16, 2020): 643. http://dx.doi.org/10.3390/foods9050643.
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This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of social cues (i.e., a chat box) on a wine sellers’ online platform positively affects the intention to purchase organic wine from this online store because social cues elicit perceptions of social presence that translate into trust in the online store and brand trust. The latter promotes purchase intentions. Internal (i.e., familiarity with organic wine purchases) and situational (i.e., goal-directedness of shopping) factors do not moderate the effects of social cues.
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Herjanto, Halimin, Michael Adiwijaya, Elizabeth Wijaya, and Hatane Semuel. "The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia." Organizations and Markets in Emerging Economies 11, no. 1 (May 29, 2020): 203–21. http://dx.doi.org/10.15388/omee.2020.11.31.
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To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on its direct effect on attitude toward various brand components; however, this study takes a different approach by developing a new conceptual model and a set of hypotheses that aims to generate a better picture of the relationship between two brand components (brand image and brand trust) and repurchase intention. The present study also examines the moderating role of CE in the relationship between brand image and brand trust as well as repurchase intention.
The hypotheses were tested using online survey data from 220 Indonesian respondents. To test the theoretical model, this study employs ordinary least square regression (OLS), as well as Baron and Kenny’s (1986) method to test moderating hypotheses. The results show that the hypothesized model of CE on brand image, brand trust and repurchase intention fits the data. In addition, the findings also demonstrate that CE moderates the relationship between brand image and brand trust, and between brand image and repurchase intention.
The findings offer important contributions to the academic by enriching the body of literature on online consumption behavior. They reveal the moderating effect of CE, and potentially inspire scholars to conduct further research. To business practitioners, this study suggests the importance of engaging with celebrities to endorse their brands. At the same time, to avoid the risk of reverse image, managers are recommended to think carefully about which celebrities are suitable to represent their brands.
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Abbasi, Kashif Shafique, Aamir Khan Khattak, and Muhammad Junaid Shahid. "Influence of Social Currency on Customers Purchase Intention, mediated by Brand Equity Elements: A Case of Smart phone Market in Islamabad." Jinnah Business Review 03, no. 02 (July 1, 2015): 40–51. http://dx.doi.org/10.53369/wnem8537.
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Current study highlights the contribution of social currency in developing brand equity and purchase intention, and validate the formative construct of social currency not only to develop brand equity but also to significantly improve customer’s purchase intention. The main objective was to find out the mediating role of brand equity elements in relationship between social currency and purchase intention in smart phone industry. Data was collected from smart phone brand users in Islamabad. 600 questionnaires were distributed and 396 complete responses were received, making a response rate of 66%. Data was analyzed through SPSS and AMOS Graphics. Reliability, Validity, Confirmatory Factor Analysis and Path analysis was performed to test the hypotheses. Results indicated that social currency has a positive and significant impact on brand equity elements (i.e. brand trust, perceived quality and brand image). Also, brand trust, perceived quality and brand image partially mediates the relationship between social currency and purchase intention. This study contributes to social capital and consumer socialization perspective of social currency in developing brand equity and purchase intention. The study also contributes to smart phone industry, and provides guidelines to improve brand equity and purchase intention through social media and engaging customers over the online and offline platforms. At the end, conclusion, limitations, and future research directions are also discussed.
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Sukarman, Titi Murtiningsih. "Titi INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA." Archives of Business Research 7, no. 9 (September 10, 2019): 106–20. http://dx.doi.org/10.14738/abr.79.6833.
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The fashion industrial growth is seen from many and many retail shops and modern shopping centers that emerge, especially Surabaya city. Brand has special emotional bond created between consumers and company, so consumer love toward some brand will give positive impacts. This research aims to know influences of brand experience, brand trust, and brand love toward purchase intention by word of mouth and brand loyalty as intervening variables in fashion branded in East Surabaya. The approach used is quantitative method by causal research type. The research samples are fashion branded users of Nike brand in East Surabaya as 190 respondents. The instruments used are questionnaires by using Likert scale. The analysis technique chosen for analyzing data and testing hypothesis in this research The Structural Equation Model (SEM). The research results show that Brand Experience and Brand Trust influence toward Word of Mouth in Fashion Branded in East Surabaya. Brand Experience does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Experience influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Trust influences toward Purchase Intention in Fashion Branded in East Surabaya. Brand Trust does not influence significantly but it has positive influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Word of Mouth in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Love does not influence toward Brand Loyalty. Word of Mouth and Brand Loyalty influence toward Purchase Intention in Fashion Branded in East Surabaya.
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Rubiyanti, Nurafni, and Zurina Mohaidin. "The Linking of Brand Personality, Trust, Attitude and Purchase Intention of Halal Cosmetic in Indonesia; A Conceptual Paper." International Journal of Engineering & Technology 7, no. 4.38 (December 3, 2018): 1292. http://dx.doi.org/10.14419/ijet.v7i4.38.27808.
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The growth of Indonesian cosmetic industry opens the market opportunity for halal cosmetic. Most of cosmetic industry is dominated by international brands otherwise local brands take the opportunity of the niche market by offering halal cosmetic products. To strive in the competition among companies, they must have a good strategy in sell the product to consumers. A broad exploration of previous research was conducted, and found that it is important for company to understand the consumer purchase intention. It was found that brand personality, trust, and attitude were considered become significant factors influencing the purchase intention. It is hoped that this conceptual paper will trigger better understanding on what factors influence purchase intentions of purchasing Halal cosmetic products.
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Seifert, Christin, and Wi-Suk Kwon. "SNS eWOM sentiment: impacts on brand value co-creation and trust." Marketing Intelligence & Planning 38, no. 1 (August 1, 2019): 89–102. http://dx.doi.org/10.1108/mip-11-2018-0533.
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Purpose The purpose of this paper is to examine how the sentiment of social networking site (SNS)-based brand-related electronic word-of-mouths (eWOMs) influences consumers’ engagement in brand value co-creation and brand trust change, thereby influencing their purchase intention for the brand; and explores a potential moderating effect of mavenism. Design/methodology/approach A sample of 237 college students participated in an online survey to report brand-related eWOM stories to which they were exposed and the brand trust change, brand value co-creation behavior and attitude and purchase intention in response to this exposure. The eWOM stories were content analyzed into positive vs negative eWOM. Structural equation modeling was used to test all hypotheses. Findings Participants reported a significantly higher level of brand value co-creation engagement behavior and more positive brand value co-creation engagement attitude and brand trust change after seeing a positive (vs negative) brand-related eWOM on SNSs. Brand trust change and value co-creation engagement attitude positively influenced purchase intention. The moderating effect of mavenism was not significant. Practical implications Findings suggest that brand marketers should actively monitor and respond to the sentiment of SNS-based eWOMs and establish strategies to encourage consumers to create and share positive eWOMs on SNSs. Originality/value This study contributes to closing the empirical gap in SNS-based eWOM research by providing support for brand-related eWOM sentiment as a significant motivational factor triggering consumers’ engagement in brand value co-creation and brand trust change on SNSs as well as purchase intention.
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Rosmayani and Annisa Mardhatillah. "Model of intention to behave in online product purchase for Muslim fashion in Pekanbaru, Indonesia." Journal of Islamic Marketing 11, no. 6 (April 21, 2020): 1419–41. http://dx.doi.org/10.1108/jima-09-2018-0159.
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Purpose The purpose of this paper is to examine the effect of company brand image on consumer confidence in the online purchase of Muslim fashion products, to assess the influence of company brand image on Muslim fashion online behavior and to assess the influence of the company brand image on the intention to behave online on Muslim fashion products through consumer trust. Design/methodology/approach This paper’s objective is to study the e-marketing online sales of Muslim fashion products. This paper is descriptive verification in nature. The paper is carried out through data collection in the field. Descriptive survey methods and explanatory survey methods were used in its implementation. The sample of this paper is a group of 97 UIR FISIPOL students who have purchased Muslim fashion products online. Structural equation modeling is used as a natural analysis in this paper. Findings Brand image has a significant effect on consumer trust which has been proven by the value of t-count being greater than the value of t-table. Simultaneously, brand image and consumers’ trust have a significant effect on intention to behave which has been proven by the value of F-count being greater than the value of F-table. Simultaneously, brand image and consumers’ trust have a significant effect on intention to behave which has been proven by the t-count value being greater than the value of F-table. By using mediation test, it has been revealed that consumers’ trust cannot mediate the brand image on the intention to behave significantly. The magnitude of the influence of brand image on consumer trust is 0.482, the effect of consumer trust on intention to behave is 0.239, while the effect of brand image on intention to behave through consumer trust is 0.077. Hence, the total influence jointly is 0.797. Originality/value This is one of the few papers that investigate the model of behavioral intentional of online purchase of Muslim clothing products. Fashion products are important for teenagers because they like to present themselves through their appearance. Fashion products are fashion clothing, including all accessories such as belts, shoes, hat, bag, socks and underwear. Watches and cell phones can also be products that have their own mode; it is not surprising if some people consider them as fashion products.
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Kim, Yunjeong, and Yuri Lee. "Cross-channel spillover effect of price promotion in fashion." International Journal of Retail & Distribution Management 48, no. 10 (June 29, 2020): 1139–54. http://dx.doi.org/10.1108/ijrdm-12-2019-0393.
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PurposeThe purpose of this study was to investigate whether consumers differ in their online or offline purchase intention, depending on which channel with price promotion information they are first exposed to, and to analyse the moderating role of brand trust.Design/methodology/approachOverall, 174 responses were obtained via an online survey using two contact channels (online/offline) by two levels of brand trust (high/low) between-subject designs.FindingsSpillover effects were found across channels when a consistent price promotion is executed in both online and offline channels, purchase intentions for cross-channel and contact channel increase simultaneously. Although there was a similar effect in the discrepancy of purchase intentions towards the cross-channel according to contact channels, it varied depending on brand trust. When brand trust is high, having contact with offline price-discount information has a large online spillover effect. When brand trust is low, the spillover effect from online to offline is large.Research limitations/implicationsThis study expands the multi-channel research by proving the spillover effects between channels and confirming the difference according to brand trust.Practical implicationsIncreasing promotion information for online contact is effective in driving offline visits for new brands, and the effective use of promotion information at offline stores can have a positive impact on online channels for well-known brands.Originality/valueThis study explores the cross-channel spillover effect of price promotion and proves that these effects depend on brand trust.
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Herlambang, Rudy Tanjung, and Dr Sri Hartono, MM. "Analysis Price, Perception of Quality, and Promotion with Intervening Brand Trust Toward Purchase Intention Honda Vario 150CC (Case Study at PT Wahana Makmur Sejati)." Volume 5 - 2020, Issue 8 - August 5, no. 8 (September 9, 2020): 1276–84. http://dx.doi.org/10.38124/ijisrt20aug678.
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This research was conducted to analyze the effect of Price, Perceived Quality, and Promotion on Purchase Intention on Honda Vario 150CC products with Intervening Brand Trust at PT Wahawa Makmur Sejati. The data used in this study is questionnaire data taken from 200 respondents using convenience sampling. Meanwhile, the data analysis was performed using quantitative statistics using Structural Equation Modeling (SEM) assisted by LISREL version 9.2 software. The results showed that Price, Perceiveds of Quality and Promotion had a significant effect on Brand Trust, and also Brand Trust had a significant effect on Consumer Purchase Intention. In the research results, the direct and indirect relationship, both Price, Perceived of Quality and Promotion, directly have a significant effect on the purchase intention of Vario 150CC. However, the variable Price and Perceived Quality indirectly through Brand Trust does not have a significant effect on consumer Purchase Intention. The results of this research can be used as a reference both academically and practically in implementation management by PT WAHANA MAKMUR SEJATI.
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Takaya, Rowlan. "THE EFFECT OF CELEBRITY ENDORSMENT ON BRAND IMAGE AND TRUST BRAND AND IT'S IMPACT TO PURCHASEINTENTION CASE STUDY: OPPO SMARTPHONE." Business and Entrepreneurial Review 17, no. 2 (August 12, 2019): 183. http://dx.doi.org/10.25105/ber.v17i1.5228.
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<p><em>The problem of this research investigates the importance of celebrity endorsment onThe brand image and brand trust towards of purchase intention on Oppo smartphone.The objectives of this research was analyzed the effect of celebrity endorsement to brand image, the effect of celebrity endorsement to brand trust, the effect brand image to purchase intention, the effect brand trust to purchase intention and the effect celebrity endorsement to purchase intention.</em></p><p><em>The methodology of this research was survey research, where the instrument of this research is questioner. The population of this research is the citizen of Jakarta who knows the smartphone Oppo products. A sample of this research is 150 respondents using purposive sampling methode. Validity test of the instrument use Confirmatory Factor Analysis and the reliabilitas test use Alpha Cronbach technique. The methode analised with AMOS program version 22.0</em></p><p><em>Finding and contribution in this research was celebrity endorsment positively affects the brand image and brand trust, brand image and brand trust positivily affects to purchase intention. Credibility is considered the most important characteristic of a brand and is a key focus of this research.</em></p><p><em>Research limitations/ implication in this research was this research used a smartphone product to test the model and I collected data only from Jakarta. Such. A direct recommendation is that future studies should be conducted using a broarder consumer sampel to achieve generalizability and in another country may yield different result.</em></p>
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Copeland, Lauren, and Gargi Bhaduri. "Consumer relationship with pro-environmental apparel brands: effect of knowledge, skepticism and brand familiarity." Journal of Product & Brand Management 29, no. 1 (June 10, 2019): 1–14. http://dx.doi.org/10.1108/jpbm-03-2018-1794.
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Purpose The apparel industry is often scrutinized for its lack of environmental stewardship, and thus pro-environmental initiatives have been of significant consideration among apparel brands in recent years. However, one personality trait of specific concern to brand marketers is consumer skepticism toward climate change, which has the potential to negatively impact the success of brands’ pro-environmental initiatives. In this light, research indicates that knowledge of the environmental impact of products can lead to lower skepticism (Tobler et al., 2012) and ultimately higher purchase intentions of such products. Thus, this study investigates the impact of consumers’ knowledge about environmental impact of apparel, climate change skepticism on their evaluation of brands’ pro-environmental initiatives (shared value and perceived benefit) and ultimately their relationship with the brand (perceived trust, commitment), leading to purchase intention for both familiar and unfamiliar brands. Design/methodology/approach Two separate studies were conducted for familiar and unfamiliar brands. Data for online surveys were collected from two US nationwide samples and analyzed using path analyses. Findings Consumers’ intention to purchase from a pro-environmental brand was influenced by knowledge and skepticism. Particularly, the obtained shared value perceptions and perceived benefits of consumers influenced their relationship with the brand through trust and commitment, which eventually impacted their intention to purchase from the brand. Differences were observed for familiar and unfamiliar brands. Practical implications Findings of this study will help brand managers design effective pro-environmental marketing messages. Both familiar and unfamiliar brands would benefit from educating consumers about the true environmental impact of their apparel choices, as well as the personal benefits and values earned when purchasing/consuming pro-environmental apparel. This, in turn, reduces consumer skepticism toward climate change, leading to favorable evaluations of the brand’s pro-environmental initiatives and improvement of long-term brand relations. Originality/value This study extended the social exchange theory by understanding antecedents of consumers’ shared value and perceived benefits, namely, their knowledge about the environmental impact of apparel and their skepticism toward climate change, with the final outcome variable being consumers’ patronage intention of pro-environmental brands.
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Zeren, Deniz, and Ali Kara. "Effects of Brand Heritage on Intentions to Buy of Airline Services: The Mediating Roles of Brand Trust and Brand Loyalty." Sustainability 13, no. 1 (December 31, 2020): 303. http://dx.doi.org/10.3390/su13010303.
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Brands are facing significant pressures in globalized markets so as to communicate a consistent corporate identity to their customers. Accordingly, the established past of a brand should be considered a key resource by giving the organization a competitive advantage in the marketplace. This paper examines the relationship between brand heritage and consumers’ purchase intentions of airline services and investigates the mediating roles of trust and loyalty. We conceptualize that brand heritage will have a positive effect on consumers’ purchase intentions of airline services. Moreover, using the Commitment-Trust Theory (Morgan and Hunt, 1994), we hypothesize that brand trust and brand loyalty will mediate the relationship between brand heritage and purchase intentions. Data for the study (n = 567) is collected through personal interviews of airline passengers traveling from 10 different major airports in Turkey. Results reveal that brand heritage has a significant positive direct effect on purchase intensions; however, when the brand trust and brand loyalty constructs are introduced into the model, the direct effect becomes statistically insignificant, demonstrating full mediation roles of brand trust and brand loyalty on purchase intentions. Research and practical implications are discussed.
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Calvo Porral, Cristina, and Jean-Pierre Levy-Mangin. "Food private label brands: the role of consumer trust on loyalty and purchase intention." British Food Journal 118, no. 3 (March 7, 2016): 679–96. http://dx.doi.org/10.1108/bfj-08-2015-0299.
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Purpose – Private label brands of food products are an important component of many consumers’ purchases, as well as an integral element of the retail industry. The purpose of this paper is to examine the moderating role of trust on food private label brands’ purchase intention and loyalty. Design/methodology/approach – For this purpose, the authors propose and empirically test a conceptual model comprising variables such as price, familiarity and store image. A sample of 445 respondents was gathered, and the hypotheses were tested performing structural equation modelling. Findings – The findings highlight the moderating influence of trust on consumers’ loyalty to food private label brands. In addition, the results obtained reveal the substantially great influence of private label brand familiarity on purchase intention and loyalty. So, it seems that consumer trust and loyalty are strongly associated regarding food private label brands. Research limitations/implications – The authors suggest that trust of food private label brands allows retailers to increase consumer loyalty. Practical implications – Consequently retail managers should consider the enhancement of trust in the context of a marketing strategy formulation for food private label brands. Originality/value – The present study provides insights into the moderating effect of trust on loyalty to food private label brands, as well as evidence of the strong influence of familiarity on private label brands’ proneness, related to food products.
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Ibrahim, Blend. "The Nexus between Social Media Marketing Activities and Brand Loyalty in Hotel Facebook Pages." Tourism 69, no. 2 (June 21, 2021): 228–45. http://dx.doi.org/10.37741/t.69.2.5.
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This study advances research on social media marketing activities (SMMA) and brand trust by empirically exploring their relationships with brand loyalty, and purchase intention, among a representative cross-section of five-star (5) hotels and four-star (4) hotels Facebook profiles in Kyrenia City (Northern Cyprus). The data gathered for this research adds to our understanding of today's social media marketing as a new-generation marketing tool. This study also tests for the mediating effect of brand trust and the moderating effect of hotel ratings (five-star/four-star) on the proposed relationships. Based on 407 customers that were surveyed, the results indicate that SMMA did have a positive effect on brand loyalty, purchase intention, and brand trust. Hotel ratings (five-star/four-star) moderate the link between SMMA and brand loyalty; however, the link between SMMA and purchase intention was moderated by hotel ratings (five-star/four-star). The results showed that hotel ratings (five-star/four-star) made no difference at the model level. Therefore, the multi-group moderating effect of hotel ratings on the measurement model was tested at the path level. Lastly, the mediation outcome of brand trust was partially supported. Thus, consequential recommendations have been put forward.
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Sidhi, Wisnu Purnama, and Suwinto Johan. "Analisis Faktor-faktor yang Mempengaruhi Purchase Intention Konsumen pada Traveloka.com." Jurnal Manajemen Bisnis dan Kewirausahaan 5, no. 3 (May 29, 2021): 237. http://dx.doi.org/10.24912/jmbk.v5i3.11856.
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The purpose of this research is to analyze correlation between information quality, perceived web security to perceived trust, correlation between convenience, web interface quality to perceived ease of use, and correlation between brand image, perceived trust and perceived ease of use to purchase intention consumer at Traveloka.com. This study is a descriptive research, the sampling technique used in this study is nonprobability sampling by convenience sampling using a quantitative approach by distributing questionnaire to 100 respondents Traveloka’s users in Jakarta, the object of this research is Traveloka.com and data processing techniques using structural equation modeling supported by the SmartPLS program.3.2.8. The results of this study indicate that information quality & perceived web security had a positive effect on the perceived trust. Convenience & web interface quality does not affect the perceived ease of use. Brand image, perceived trust & perceived ease of use had a positive effect on purchase intention. Tujuan dari penelitan ini adalah untuk menganalisis apakah ada pengaruh dari information quality, perceived web security terhadap perceived trust, pengaruh convenience, web interface quality terhadap perceived ease of use, dan pengaruh brand image, perceived trust dan perceived ease of use terhadap purchase intention konsumen di Traveloka.com. Penelitian ini jenisnya adalah penelitian deskriptif, menggunakan teknik pengambilan sampel yang digunakan pada penelitian ini adalah nonprobability sampling, dengan cara convenience sampling menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner sebanyak 100 responden pengguna Traveloka di Jakarta, sementara objek penelitiannya adalah Traveloka.com dan teknik pengolahan data menggunakan pemodelan persamaan struktural yang dibantu oleh program SmartPLS.3.2.8. Hasil penelitian ini menunjukkan bahwa information quality & perceived web security berpengaruh positif terhadap perceived trust. Convenience & web interface quality tidak berpengaruh terhadap perceived ease of use. Brand image, perceived trust & perceived ease of use berpengaruh positif terhadap purchase intention.
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Rakhmawati, Dewi, Astrid Puspaningrum, and Djumilah Hadiwidjojo. "Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention." IQTISHODUNA 1, no. 1 (May 7, 2019): 1–16. http://dx.doi.org/10.18860/iq.v1i1.5957.
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The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This study was conducted to determine the effect of green perceived value and green brand image on green purchase intention on consumers of Malang Bodyshop. The number of samples study were 141 respondents of The Bodyshop customers in Malang. This study uses a purposive sampling technique with the following criteria: (1) At least 18 years old (2) Domiciled in the city of Malang and once made a purchase at the outlets of The Bodyshop Malang (3) Have used The Bodyshop products at least more than once. Data analysis techniques are performed using Partial Least Square (PLS). The result of the study shows that it turns outs that trust in green products plays a very important role in the desire of consumers to buy. The result obtained by green trust fully mediate green perceived value and green brand image of the green purchase intention. There is a positive relationship between the green perceived value on green trust and green brand image of green trust. It was also found in this study that there was a negative relationship between the green perceived value on green purchase intention and the negative relationship between the green brand image of the green purchase intention.
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Isa, Nasrul Fadhrullah, Sharifah Nurafizah Syed Annuar, Imelda Albert Gisip, and Nelson Lajuni. "Factors influencing online purchase intention of millennials and gen Z consumers." Journal of Applied Structural Equation Modeling 4, no. 2 (June 25, 2020): 21–43. http://dx.doi.org/10.47263/jasem.4(2)03.
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This study examines the factors affecting millennials and generation Z’s purchase intention in online shopping. The variables under investigation, namely, impulse purchase orientation, quality orientation, brand orientation, online trust, and online purchase experience, were tested. The data collection approach used a web-based questionnaire that was created and distributed to 584 university students in Malaysia. Data were analyzed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach to examine the posited research hypotheses. The results revealed that impulse purchase orientation was the strongest predictor of consumers’ online purchase intention in Malaysia. This is followed by online trust, and the online purchase experience and quality orientation. Meanwhile, brand orientation did not affect customers’ intention to purchase online. The results contribute new and extensive inputs into the marketing theory and expand the emergent literature on consumer intention to shop online in Malaysia, whereby rich multi-ethnic cultures should be fully exploited. Future directions are offered.
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Pappachan, Joemon. "Effect of “Single” vs. “Multiple” possession and usage of loyalty programme on re-purchase intention behavior of airline frequent passengers in India." Journal of Airline and Airport Management 8, no. 2 (October 26, 2018): 13. http://dx.doi.org/10.3926/jairm.116.
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Purpose: This paper tries to find out the effect of single vs. multiple possession and usage of frequent flyer programme by frequent passengers on their re-purchase intention behavior in India. Design/methodology/approach: This paper tested the hypotheses, whether the variations in possession level of frequent flyer programme influences the relationship among the selected antecedent variables such as passengers’ satisfaction with the loyalty programme, passengers’ level of trust in the airline and the perceived brand image on the re-purchase intention behavior of frequent passengers. A structural equation model depicting the re-purchase behavior of frequent flyers were developed and tested. Findings: There exists an overall statistical validity of the model build-up by using structural equation modeling. Significant differences are observed in brand and trust variables in influencing re-purchase intention behavior of frequent passengers. This finding was further verified in correspondence to the variations in loyalty programme status and possession levels of loyalty programme memberships.Practical implications: Re-purchase behavior of passengers holding single and multiple loyalty programme memberships were compared and drawn implications for the airlines to guesstimate re-purchase intentions of regular passengers. Originality/value: The empirical findings of this study proves that there is a tendency to shift from single to multiple possessions of airline loyalty memberships while the frequent passengers progress on their travel needs. This study proclaimed that passengers possessing single loyalty programme are more influenced by brand image of the airline where as passengers using multiple loyalty programmes are by and large accustomed by means of the trust in the airline services than its brand image.
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DAM, Tri Cuong. "Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention." Journal of Asian Finance, Economics and Business 7, no. 10 (October 31, 2020): 939–47. http://dx.doi.org/10.13106/jafeb.2020.vol7.no10.939.
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Amallia, Bunga Alfausta, M. Irhas Effendi, and Abdul Ghofar. "The Effect of Green Advertising, Trust, and Attitude on Green Purchase Intention: An Evidence from Jogjakarta, Indonesia." International Journal of Creative Business and Management 1, no. 1 (February 27, 2021): 66. http://dx.doi.org/10.31098/ijcbm.v1i1.4553.
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The damaged environment that has been influenced by human life is now encouraging consumer behavior changes to be more aware of the environment and interested in buying green products; and through this study, we want to determine and analyze the role of attitude as mediation and the effect of green advertising, green brand trust, and attitudes towards green purchase intention. We used a questionnaire and obtained a sample of 118 respondents using the purposive sampling technique. Then, we analyze the data using PLS-SEM analysis tool with Smart PLS 3.2.8. Our results showed that green advertising, green brand trust, and attitudes towards green products had a significant and positive effect directly on green purchase intention. Green product mediation's variable attitude was full of green advertising variables, green brand on green purchase intention.
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Ling, Xie, Muhammad Faisal Shahzad, Zia ul Abrar, and Jamshid Khan Khattak. "Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust." SAGE Open 11, no. 3 (July 2021): 215824402110326. http://dx.doi.org/10.1177/21582440211032669.
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This article provides an overview of some recent findings on consumer attitudes and other vital antecedents of purchase intention of branded meat. Based on a sample of 349 respondents in Pakistan, this study tests a model including factors associated with branded meat purchase intentions. SPSS, version 21.0 (Statistical Package for Social Sciences) and AMOS (Analysis of Moment Structure) were used for data analysis. Structural equation modeling (SEM) is a statistical modeling method of analysis that enables the testing of a series of separate yet, interrelated constructs and regression equations, allowing for the study of multiple relationships at once. Consumer attitude, subjective norms, and perceived behavioral control are the most critical factors in forming consumers’ intentions toward buying and consuming branded meat. The overall mediating role of brand trust is less driven by subjective norms and perceived behavioral control, more by consumer attitude than branded meat products. The findings can help public policymakers and managers to understand consumers’ branded meat purchase tendencies and help promote healthier consumption habits.
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Aditya, Ulin Nuha, and Minto Waluyo. "ANALISIS HUBUNGAN FAKTOR-FAKTOR ELECTRONIC WORD OF MOUTH DALAM PROSES KEPUTUSAN PEMBELIAN MITSUBISHI XPANDER." JUMINTEN 1, no. 2 (March 30, 2020): 81–92. http://dx.doi.org/10.33005/juminten.v1i2.52.
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Penggunaan internet telah mengubah cara konsumen berkomunikasi dan berbagi pendapat atau ulasan mengenai produk atau jasa yang pernah dikonsumsi. Dalam hal ini, komunikasi el-ektronik dari mulut ke mulut digunakan untuk berbagi pendapat atau ulasan mengenai produk atau jasa. Komunikasi ini digunakan untuk saran pemasaran melalui media sosial. Adapun tujuan dari penelitian ini adalah mengetahui pengaruh signifikansi eWOM dengan variabel brand image (citra merek), brand trust (kepercayaan merek), purchase intention (minat beli) ter-hadap purchase decision (keputusan pembelian) terhadap mobil Mitsubishi Xpander. Metode penelitian menggunakan sampel sebanyak 160. Metode analisis menggunakan tools Structural Equation Modeling (SEM) dengan menggunakan aplikasi AMOS 22. Dari hasil penelitian menunjukkan bahwa eWOM terhadap brand image memiliki pengaruh positif dan signifikan (r = 1.206). eWOM terhadap brand trust memiliki pengaruh positif dan signifikan (r = 1.214). eWOM terhadap purchase intention memiliki pengaruh positif dan signifikan (r = 1.517). Purchase in-tention terhadap purchase decision memiliki pengaruh positif dan signifikan (r = 0.976).
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Chetioui, Youssef, Hikma Benlafqih, and Hind Lebdaoui. "How fashion influencers contribute to consumers' purchase intention." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (April 17, 2020): 361–80. http://dx.doi.org/10.1108/jfmm-08-2019-0157.
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PurposeThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.Design/methodology/approachTo achieve this goal, the authors propose a conceptual model that combines the theory of planned behavior (TPB) and theoretical outcomes of prior literature related to influencer marketing. Based on data collected from 610 Moroccan respondents, the authors empirically test the conceptual model using a partial least squares (PLS) estimation.FindingsThis study illustrates that attitudes toward FIs positively impact brand attitude and consumer purchase intention. The authors also demonstrate that perceived credibility, trust, perceived behavioral control, perceived subjective norms, perceived expertise and perceived congruence positively impact attitudes toward FIs.Practical implicationsThe study findings help marketers and advertisers in the fashion industry to understand how influencer marketing contributes to consumer purchase intention. They also allow marketers to understand factors explaining attitudes toward FIs and therefore better select influencers capable of creating purchase intentions among existing and potential customers.Originality/valueThe present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward FIs and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the fashion industry.
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Dinata, Angga Putra. "Membangun Kepercayaan Pelanggan Untuk Meningkatkan Niat Beli (Studi Kasus Pembelian Kosmetik Secara Online Di Yogyakarta)." Jurnal Manajemen 10, no. 1 (June 29, 2020): 45. http://dx.doi.org/10.26460/jm.v10i1.1738.
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This study aims to discuss the effect of perceived security, information quality on trust on online purchase intentions and the effect of brand equity on purchase intention. This type of research is quantitative, data collection is done by distributing questionnaires to 100 respondents aged 18-25 years. The analysis technique used in this study uses descriptive analysis. Data processing using SPSS 18 IMB, with the results of the study perceived security has no effect on trust, while the other variables affect each other.
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Ling, Kwek Choon, Lau Teck Chai, and Tan Hoi Piew. "The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention." International Business Research 3, no. 3 (June 11, 2010): 63. http://dx.doi.org/10.5539/ibr.v3n3p63.
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The advancement of the World Wide Web has resulted in the creation of a new form of retail transactions- electronic retailing (e-tailing) or web-shopping. Thus, customers’ involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orientations, online trust and prior online purchase experience to the customer online purchase intention. A total of 242 undergraduate information technology students from a private university in Malaysia participated in this research. The findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.
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Gupta, Mansi, and Alka Sharma. "Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions." International Journal of Online Marketing 11, no. 1 (January 2021): 62–77. http://dx.doi.org/10.4018/ijom.2021010104.
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In recent times, social media has become a preferred marketing communication platform by the organisations with the consumers exhibiting an increased inclination towards the adaptation of this media. This paradigm shift justifies the positioning of brands in digital media platforms like Facebook, which provide an ideal platform for direct non-stop communication between organisations and customers. This builds a strong association between brands and consumers thereby generating brand trust through the sharing of consumer experiences and a positive word of mouth. Consumers do not make hasty decisions where there is the involvement of money, therefore trust plays a huge role in the usage of the services provided by eWallets. This study aims to investigate the effect of customer engagement through Facebook fan page usage on brand trust and purchase intentions. Results have revealed that consumer engagement through Facebook fan page usage generates trust for the eWallet brand in turn affecting purchase intentions indicating that Facebook fan pages can be utilised as an effective marketing tool.
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Al faizin, Moch Rifan. "The influence of Brand trust, Social Media Marketing and e-WOM on interest purchasing in Snake Socks products in Surabaya." Journal of World Conference (JWC) 1, no. 1 (February 8, 2019): 150–56. http://dx.doi.org/10.29138/prd.v1i1.44.
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The purpose of this research are for known as brand trust, social media marketing, electronic word of mouth and purchase intention of Snake socks consuments product in Surabaya. .This research is a quantitave. The population and samples are based upon questionnaire that had been given to 100 respondents of Snake Socks consuments product in Surabaya. Data retrieval techniques by interview, observation and questionnaire. The method used is quantitative research method. For the method of data analysis using Path Analyze) with IBM SPSS 23.0 Data analysis that had been use are validity test, reability test, classic assumption test, and multiple linear analysis test. The result of his study showed that partially brand trust (X1), social media marekting (X2),electronic word of mouth (X3) has positive significant positive significant toward purchase intention (Y). While brand image gives impact toward two variables electronic word of mouth and purchase intention as the intervening variable.The research has a significant correlation towards employe performance (Y) the value is < 0,05.
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Hsu, Li-Chun. "Investigating community members’ purchase intention on Facebook fan page." Industrial Management & Data Systems 117, no. 5 (June 12, 2017): 766–800. http://dx.doi.org/10.1108/imds-05-2016-0180.
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Purpose Currently, many firms have established brand fan pages on various social network sites. The purpose of this paper is to extend the conventional trust theory, which involves only perspective of trust. Design/methodology/approach This study targeted community members who have purchased tourist packages from travel agencies and have joined the official brand fan pages of the agencies for at least one year. A total of 646 valid samples were collected. Findings Structural equation modeling was employed to conduct path analyses, and the results show that the seven hypothetical paths proposed in this study are supported by the theoretical model, which exhibited desirable goodness-of-fit. Practical implications Finally, practical suggestions are offered for community managers. Originality/value This study was conducted by integrating the models of consumer-to-consumer and business-to-consumer interactions.