Relevant bibliographies by topics / Purchase intention- Generation Z

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Purchase intention- Generation Z'

Author: Grafiati
Published: 2 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Purchase intention- Generation Z"

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Veybitha, Yolanda, Lizar Alfansi, Muhartini Salim, and Effed Darta. "Critical Review: Factors Affecting Online Purchase Intention Generation Z." Journal of International Conference Proceedings 4, no. 1 (2021): 354–63. http://dx.doi.org/10.32535/jicp.v4i1.1162.

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This review aims to examine in depth what factors influence Generation Z's online purchase intention. In addition, the author also examines the online shopping research framework model as a reference to be developed in further research. The author collects the results of previous studies regarding online purchase intentions for 10 years (2011 – 2021) from various international journal sources. Based on the results of previous studies, the research model framework uses TAM (Technology Acceptence Model) variables, trust, social factors, security, and website quality. The main finding in previous
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Kusuma, Distiani Fitria. "Generation Z Perception of Counterfeit Product Attribute and The Influence Toward Purchase Intention." Airlangga Journal of Innovation Management 2, no. 1 (2021): 82. http://dx.doi.org/10.20473/ajim.v2i1.26224.

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This research was conducted on 133 z generations of Indonesia. This study uses the Stimulus-Organism-Respondent model to explain counterfeit products' purchase intention in Generation z in Indonesia. This study uses SEM to analyze research results. This study's results indicate that the stimulus of past experience, product knowledge, product appearance, novelty-seeking, status consumption, and information susceptibility can affect the utilitarian and hedonic attitude of generation z towards imitation products. The utilitarian and hedonic attitudes of generation Z affect the counterfeit product
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Haroon, Abdulla Saleem, Alex Ng Hou Hong, Wong Chee Hoo, Christian Wolor, and Chee How Liau. "The Influence of Electronic Word of Mouth in Social Media on Generation Z Purchase Intention in Malaysia." Journal of Lifestyle and SDGs Review 5, no. 1 (2024): e02697. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n01.pe02697.

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Objectives: The objective of this paper is to examine the direct effect of information quality, information usefulness, information credibility, attitude towards information on Malaysian Generation Z’ online purchase intention on social media. Theoretical Framework: The study utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) theories as the underlying theoretical framework. Method: A quantitative research methodology is used, and the data collected from 384 Malaysian from the age category between 18-27 years old. Results and Discussions: Study shows information quality,
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Suwarsih, Natalia, Theresia Gunawan, and Istiharini Istiharini. "Pengaruh Media Sosial Terhadap Citra Merek Dan Niat Beli." Journal of Economic, Bussines and Accounting (COSTING) 4, no. 2 (2021): 712–30. http://dx.doi.org/10.31539/costing.v4i2.2043.

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Currently half of the world's population uses various social media platforms, so social media is a source of commercial activity. This study aims to determine the effect of social media marketing on brand image on purchase intention of generation Z at a university with brand image as a mediation variable. The method used in this research is to use descriptive quantitative analysis, descriptive that is to explain, analyze and find out the value of a variable against other variables. While the quantitative research method is to examine the population or sample where the sample is taken randomly
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Alya Rana Megananda, Dadang Sugiana, and Ilham Gemiharto. "Pengaruh Beliefs and Attitude Generasi Z Terhadap Green Purchase Intention Layanan Goride Electric." TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora 2, no. 2 (2024): 174–84. http://dx.doi.org/10.47861/tuturan.v2i2.940.

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This study aims to determine how significant the influence of Generation Z’s beliefs and attitude can make towards the green purchase intention of GoRide Electric service in South Jakarta. In order to find out, this study uses Theory of Planned Behavior which was developed by Ajzen (1989) from the theory which he and Fishbein first came up with, Theory of Reasoned Action. This explanatory quantitative research is conducted by distributing questionnaires to 100 Generation Z respondents who lives in South Jakarta uses public and/or online transportation. The data collected is analyzed using the
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Pavlić, Ivana. "BABY BOOMERS AND GENERATION Z: THE ROLE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION." DIEM Dubrovnik International Economic Meeting 9, no. 1 (2024): 59–72. http://dx.doi.org/10.17818/diem/2024/1.15.

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Ethnocentrism is a very sophisticated and complex phenomenon that attracts the attention of many scholars who study it from different angles. One specific approach, undoubtedly from the perspective of behavioural economics, is consumer ethnocentrism. Consumer ethnocentrism as a special phenomenon was created to study the link between marketing and consumer behaviour with the concept of ethnocentrism. This concept has been shown to have a greater impact on purchase intent than some traditional marketing approaches. Ethnocentrism has a significant impact on consumer attitudes towards foreign bra
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Yusa, Viola De. "Pengaruh Nilai Hedonis dan Nilai Utilitarian terhadap Niat Pembelian Tas Lokal pada Generasi Z Wanita." Reviu Akuntansi, Manajemen, dan Bisnis 3, no. 2 (2023): 111–21. http://dx.doi.org/10.35912/rambis.v3i2.2463.

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Purpose: The purpose of this study is to look into the impact of hedonic and utilitarian values on Generation Z women's propensity to buy local bags. Methodology/approach: This research method uses a quantitative approach by collecting data through surveys and questionnaires. The sample in this study amounted to 160 respondents. SmartPLS and measurement model techniques were used to conduct this research. Results/findings: The research results show that hedonic value and utilitarian value have a significant influence on the intention to purchase local bags among Generation Z women. Hedonic val
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Duffett, Rodney, and Ayabonga Mxunyelwa. "Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2 (2025): 94. https://doi.org/10.3390/jtaer20020094.

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The growing use of Instagram and its influencers in marketing demonstrates their substantial influence on customer behavior intentions. Despite this, further research into the effects of Instagram mega-influencers on purchase intention is needed among Generation Z (born between 1997 and 2012) consumers. The main aim of the study was to assess the influence of attractiveness, expertise, perceived ease of use, and perceived usefulness on intention to purchase due to Instagram mega-influencers among Generation Z in South Africa. This study combined purposive and snowball non-probability sampling
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WONG, Man Chung. "Does corporate social responsibility affect Generation Z purchase intention in the food industry." Asian Journal of Business Ethics 10, no. 2 (2021): 391–407. http://dx.doi.org/10.1007/s13520-021-00136-9.

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AbstractCorporate social responsibility (CSR) becomes more and more prevalent in the business world and is considered as one of the factors to make purchase intentions by customers. Thus, corporations are obliged to implement CSR initiatives to attract their customers. Generation Z is born in the world with the internet and social media. They are more able to handle technology and reply on the internet or social media to receive or search for information. They are more concerned with social issues or environmental problems. Therefore, CSR is one of the considerations when they make purchase de
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f, f., f. f, f. f, f. f, f. f, and f. f. "The Antecedents of Online Purchase Intention of Generation Z and Millennials toward Organic Cosmetics in an Emerging Economy." International Academy of Global Business and Trade 19, no. 6 (2023): 59–73. http://dx.doi.org/10.20294/jgbt.2023.19.6.59.

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Purpose - Based on the extended theory of planned behavior (TPB), this study aims to investigate the antecedents of online purchase behavior toward organic cosmetics for Generation Z (Gen Z) and Millennials by focusing on the impact of subjective norms, health consciousness, trust, attitude, and intention.
 Design/Methodology/Approach - A survey method using an online questionnaire was adopted to collect data from 341 Gen Z and Millennial consumers in Vietnam. The collected data were then analyzed using structural equation modeling (SEM).
 Findings - The results of the study showed t
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Dissertations / Theses on the topic "Purchase intention- Generation Z"

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Bäcklund, Erik, and Kagstedt Martin. "Reaching Generation Z : A qualitative study examining marketing communication channels for targeting Generation Z to establish brand awareness." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158466.

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Brand awareness and its establishment among consumers has been a central theme in previous research on marketing as it is proven to indirectly induce purchase. It is thus seen as crucial for marketers to establish brand awareness. However, a research gap is apparent in regard to creating brand awareness among Generation Z. More specifically, this study focuses on which communication channel that is best suited for establishing brand awareness for this generational cohort. Hence, the purpose of this study is to explicitly analyse the linkage between these variables and provide a guideline for c
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Ryrlén, Johanna, Fanny Andreasson, and Fröstrup Isabella Gunnarsson. "Influencers bidrar med ouppnåeliga ideal : en kritiskt granskande kvalitativstudie." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23821.

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Forskning visar att på grund av sociala mediers tillväxt har företag alltmer börjat synas på sociala medier i syfte att marknadsföra sina produkter genom så kallad influencer marketing. Tidigare forskning visar att sociala mediers utveckling i kombination med de ouppnåeliga idealen som influencers framställer har som konsekvens att många individers självkänsla och kroppsbild påverkas negativt. Därmed är uppsatsens syfte att undersöka hur influencers i generation Y påverkar unga kvinnor i generation Zs konsumtion samt självbild. Ytterligare har studien som intention att medföra kännedom om hur
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Gerhardsson, Emma, Ida Bergh, and Supakarn Thongpitaks. "Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104675.

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Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. Cause-Related Marketing is of particular interest in regard to the sample as the next upcoming generation, Generation Z,  is forecasted to have great buying power and more awareness of societal issues. However, stud
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McKneely, Brittany R. "Effects of Customer's Evaluation about Instagram Attributes towards Purchase Intentions for Small Apparel Retailers: Application of Social Capital Theory." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1609083/.

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Small apparel retailers face extreme competition with larger retailers. Large retailers have the upper hand in resources to stay updated with various trends, specifically social media. Social media has lowered the barriers to enter the retail industry. However, once these small retailers enter, half of them fail because they don't attract and retain customers. Small-medium enterprises (SMEs) greatly impact the economy, so it is important to study various facets of their business to increase performance. The purpose of this study is to investigate customer's development of social capital (i.e.
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Hempel, Ossian, Anton Johnsson, and Dante Nordling. "Unga konsumenters attityder till marknadsföring genom TikTok : En kvantitativ studie kring attityder till marknadsföring genom TikTok." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97007.

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Inledning: I inledningen redogörs för hur digitala sociala nätverk har växt fram och tagit en allt större plats i konsumenters vardag vilket har gjort dem till utmärkta marknadsföringskanaler. Därefter förklaras det nyaste stjärnskottet bland sociala medier, TikTok, och dess potentiella roll inom marknadsföring.  Syfte: Studiens syfte är att undersöka hur marknadsföring genom sociala medier påverkar unga svenska konsumenters attityder.  Frågeställningar: Utifrån studiens syfte har två frågeställningar formulerats:  1. Vilken påverkan har marknadsföring genom TikTok på unga konsumenters kogniti
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Senthilkumar, Krishnakumar, and Abin Jose. "The Attitude of Generation Z towards the Sharing Economy : A comparative study on Indian and Swedish generation Z." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-423633.

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As a result of technological growth, there is a change in lifestyle which increases thedemands and expectations of consumers, especially in younger generations. Thisdemand forces the companies to update their business models to fulfil customerneeds, which results in the development of mobile applications and websites thatprovide convenience and flexibility to the users. This development gives rise to thesharing economy; it is the combination of old sharing practices with the newtechnological advancement through online. This sharing system hugely affects theconsumer behaviour, and this consumer
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Latter, Chelsey Renee. "Status consumption and uniqueness : effects on brand judgement and purchase intention." Thesis, Curtin University, 2012. http://hdl.handle.net/20.500.11937/811.

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The purpose of this study is to assess Australian Generation Y consumers’ purchase intentions towards luxury apparel brands in an effort to determine the effect brand perceptions (brand judgement and emotional value) have on status and non-status consumers.Students at a large Western Australian university completed a self-administered questionnaire. The questionnaire was divided into two sections: the first assessed the respondents’ need for uniqueness and status predispositions. The second used a visual stimulus to assess how brand perceptions affect purchase intention. A fictitious and an es
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Ikumapayi, Basirat, and Opeoluwa Adebayo-Omolade. "Examining consumer purchase intention towards online clothing within generational cohort : A case of generation Y consumers." Thesis, Högskolan Dalarna, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27762.

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Aim The aim of the thesis is to examine if there are internal variations within generation Y and to what extent it is in their online clothing purchase intention, based on existing knowledge of factors influencing them. Methodology A survey was distributed online to Swedish generation Y residents, born between 1979 and 2000. Thus, primary data totalling 114 responses were collected and analysed by using analysis of variance (ANOVA) and multivariate analysis of covariance (MANCOVA). The non-probability sampling technique was applied using convenience and snowball sampling methods. Results There
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Gageler, Lisa, and der Schee Jolien van. "Product Placement on Social Media : a study on how Generation Y's brand perception and purchase intention are influenced." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30374.

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With increasing restrictions, saturated advertisement markets and advanced technology, the conditions of the communication politics have significantly changed and outdated the classical instruments. In order to bypass these developments, marketers started to strategically promote their products through appearances in movies and television than through conventional commercial spots. Additionally, social media has developed to one of the latest and most effective communication tools, especially among Generation Y, which businesses try to take advantage of. The combination of these two instrument
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Uthman, Dalia, Avesta Aspitman, and Beata Karacsonyi. "Changes in online shopping activities of Generation Z students - A qualitative study on online purchase intent and impulsivity during Covid-19." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54401.

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Date: 02.06.2021 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Avesta Aspitman (94/05/24) , Beata Valeria Karacsonyi (95/08/01), Dalia Uthman (97/01/07)                      Title: Changes in online shopping activities of Generation Z students - A qualitative study on online purchase intent and impulsivity during Covid-19 Tutor: Leanne Johnstone Keywords: Online purchase intent, Covid-19, Generation Z, Students, Impulsive shopping Research question:  How has Covid-19 impacted the online purchase
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Book chapters on the topic "Purchase intention- Generation Z"

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Ge, Shupeng. "An Empirical Study on the Factors Influencing Purchase Intention of Brand Podcast Consumers of Generation Z." In Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-246-0_87.

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Khawash, Nibir, Prasenjit Chakravarty, and Sudeshna Pahari. "Analysing the Impact of Hosting Influencer Giveaways on Purchase Intention of Luxury Items by Generation Z." In Information Systems Engineering and Management. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-65727-6_16.

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Walser-Luchesi, Agnès, Anne-Catherine Furst, and Landisoa Rabeson. "Second-hand Luxury for Generations Y and Z: Embracing Responsible Consumption or Hunting for Luxury Brand Treasures? An Analysis from France Using the Theory of Planned Behavior." In Sustainable Business Development. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-78361-6_10.

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AbstractThis book chapter focuses on the responsible consumption behavior of young individuals from Generations Y and Z and on the commitment of luxury companies to the sustainability of their products. The objective of this research is to understand the gap between the intention to engage in the responsible consumption of second-hand luxury goods and the actual act of purchasing them. We use the theory of planned behavior to analyze the factors that explain the intentions of younger generations to acquire such goods. The results of our quantitative study indicate that: (1) attitude to second-
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Weng, Wenxi. "How Anthropomorphic Features of Virtual Influencers Affect Generation Z Purchase Intentions Through Credibility." In Advances in Social Science, Education and Humanities Research. Atlantis Press SARL, 2024. https://doi.org/10.2991/978-2-38476-327-6_7.

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Ahmad, Siti Nor Bayaah, Ikmal Malik, Stephen Laison Sondoh, and Nor Asiah Mahmod. "Social Media Influencer’s Content Credibility on Information Adoption and Purchase Intention of Beauty Product Among Generation Z in Malaysia." In Proceedings of International Conference on Governance, Management & Social Innovation (ICGMSI 2023). Atlantis Press International BV, 2024. http://dx.doi.org/10.2991/978-94-6463-425-9_10.

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Perera, Sanduni, L. A. C. Sajeewanie, and A. A. D. Gunarathna. "Factors Influencing TikTok Cosmetic Page Users’ Purchase Intention and Purchase Adoption: With Special Reference to Generation Z Consumers in the Western Province of Sri Lanka." In Contemporary Marketing Solutions. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-74657-4_1.

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Martinez, Luisa M., Teresa V. Neves, and Luis F. Martinez. "The Effect of Web Advertising Visual Design on Online Purchase Intention: Insights on Generations Y and Z." In Advances in Digital Marketing and eCommerce. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47595-6_17.

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Wiqar, Raja, Sarita Agrawal, and Syed Idrees. "Examining Purchase Intentions of Consumers and Attributes of Social Media Advertising amongst Generation Z: An Empirical Inquiry in the Jammu and Kashmir Region." In Advances in Social Science, Education and Humanities Research. Atlantis Press SARL, 2025. https://doi.org/10.2991/978-2-38476-416-7_4.

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Monoarfa, Hilda, Rida Rosida, and Dhimas Hadi Nugraha. "The Influence of Brand Image, Religiosity and Online Consumer Review on Intention to Purchase Halal Cosmetics (Study on Generations Z and Y in West Java)." In 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloquium (ICIEBP) 2022. Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-176-0_7.

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Khan, Jashim, Russell Belk, and Gary Rivers. "Generation Z, Digital Currencies and Luxury Purchase." In Digital Currency and Consumption. Routledge, 2024. https://doi.org/10.4324/9781003425021-9.

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Conference papers on the topic "Purchase intention- Generation Z"

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Sim, Jia Jia, Yoke Teng Saw, Ley Hui Tin, and Siu Hong Loh. "Influential Factors Shaping Purchase Intentions Among Malaysian Generation Z Consumers During Flash Sales Promotions." In 2024 IEEE 14th International Conference on Control System, Computing and Engineering (ICCSCE). IEEE, 2024. http://dx.doi.org/10.1109/iccsce61582.2024.10696879.

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Hidayah, Nur Aeni, Meinarini Catur Utami, Irfan Nur Rizki, Aang Subyakto, and Evy Nurmiati. "Behavioral Intention to Use Telemedicine Applications Among Millennial and Generation Z in Indonesia." In 2024 12th International Conference on Cyber and IT Service Management (CITSM). IEEE, 2024. https://doi.org/10.1109/citsm64103.2024.10775387.

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Hidayat, Rachmat, Vincent Carlos, Raditya Harya Kurniawan, and Adele B. L. Mailangkay. "The Impact of TikTok Shop Live Streaming on Generation Z Consumer Behavior in Purchase Decision-Making." In 2024 Global Conference on Communications and Information Technologies (GCCIT). IEEE, 2024. https://doi.org/10.1109/gccit63234.2024.10862702.

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Tanaka, Kevin, Avril Angelin, and Yakob Utama Chandra. "Determinant Factors Analysis of Behavior Intention using Massive Open Online Course (MOOC) as a Learning Platforms for Generation Z." In 2025 14th International Conference on Educational and Information Technology (ICEIT). IEEE, 2025. https://doi.org/10.1109/iceit64364.2025.10976115.

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Bao, Defu, Rongrong Xu, Shunling Hu, and Danni Shen. "The Influence of Different Barrage Types on the Purchase Intention of Generation Z in Live Streaming." In 2021 13th International Conference on Intelligent Human-Machine Systems and Cybernetics (IHMSC). IEEE, 2021. http://dx.doi.org/10.1109/ihmsc52134.2021.00027.

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Liew, Jeng Young, Kooi Huat Ng, and Nur Syazawani Binti Abdul Aziz. "Antecedents of junk food purchase intention among generation Z: A case study of Kota Bharu, Kelantan." In The 5TH ISM INTERNATIONAL STATISTICAL CONFERENCE 2021 (ISM-V): Statistics in the Spotlight: Navigating the New Norm. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0110553.

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Alcain, Jesselyn, Charlie Marquez, Lara Camille Beriña, Luke Samuel Bulaon, Jane Andrea Cheng, and Gennes Erika Cruz. "Predictive Model Establishment for The Online Shopping Experience Factors Affecting Repurchase Intention Using Stepwise Linear Regression." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002553.

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The COVID-19 pandemic has brought drastic changes in the way people purchase goods/products. The behavior of people shifted to online shopping and an increase in electronic transactions. In the present, the e-commerce industry in the Philippines continues to grow; however, it is still not as established as developed countries. For online businesses to succeed in the highly competitive online environment, a better understanding of the different factors affecting consumer behavior is vital. This study investigated the e-commerce sector wherein the focus is the online shopping factors that affect
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N. Albina, Ermilo, Andrea Marie S. Jadear, Shaneen Ericka L. Monasterial, and Neil T. Awit. "Analyzing the Relationship of Brand Transparency on the Effect of Brand Perception in the Purchase Intention of Generation Z Fast-Food Consumers." In 15th Annual International Conference on Industrial Engineering and Operations Management. IEOM Society International, 2025. https://doi.org/10.46254/an15.20250300.

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Ajanthan, D. "Mobile phone apps-based shopping and generation z’s impulsive fashion apparel buying behaviour." In International Conference on Business Research. Business Research Unit (BRU), 2023. http://dx.doi.org/10.31705/icbr.2023.21.

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In contemporary society, individuals have increasingly turned to mobile applications as a means of effectively and conveniently organizing their daily tasks and responsibilities. Mobile applications play a significant role in enhancing the efficiency of consumers' shopping experience throughout the decision-making phase. The purpose of this study is to examine the impact of hedonic motivations, utilitarian factors, and social pressure on consumers' intention to purchase fashion products through mobile applications. Additionally, the study also explores the mediating role of attitude towards us
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Vo, An Thien. "The Role of Online or E-Commerce Platforms in Generation Z Consumers' Purchase Intentions Regarding Business Implementation of Environmental Protection Actions (SDG 13)." In ICEME 2024: The 2024 15th International Conference on E-business, Management and Economics. ACM, 2024. https://doi.org/10.1145/3691422.3691460.

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