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Journal articles on the topic 'Purchase intention- Generation Z'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Veybitha, Yolanda, Lizar Alfansi, Muhartini Salim, and Effed Darta. "Critical Review: Factors Affecting Online Purchase Intention Generation Z." Journal of International Conference Proceedings 4, no. 1 (2021): 354–63. http://dx.doi.org/10.32535/jicp.v4i1.1162.

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This review aims to examine in depth what factors influence Generation Z's online purchase intention. In addition, the author also examines the online shopping research framework model as a reference to be developed in further research. The author collects the results of previous studies regarding online purchase intentions for 10 years (2011 – 2021) from various international journal sources. Based on the results of previous studies, the research model framework uses TAM (Technology Acceptence Model) variables, trust, social factors, security, and website quality. The main finding in previous

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Kusuma, Distiani Fitria. "Generation Z Perception of Counterfeit Product Attribute and The Influence Toward Purchase Intention." Airlangga Journal of Innovation Management 2, no. 1 (2021): 82. http://dx.doi.org/10.20473/ajim.v2i1.26224.

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This research was conducted on 133 z generations of Indonesia. This study uses the Stimulus-Organism-Respondent model to explain counterfeit products' purchase intention in Generation z in Indonesia. This study uses SEM to analyze research results. This study's results indicate that the stimulus of past experience, product knowledge, product appearance, novelty-seeking, status consumption, and information susceptibility can affect the utilitarian and hedonic attitude of generation z towards imitation products. The utilitarian and hedonic attitudes of generation Z affect the counterfeit product

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Haroon, Abdulla Saleem, Alex Ng Hou Hong, Wong Chee Hoo, Christian Wolor, and Chee How Liau. "The Influence of Electronic Word of Mouth in Social Media on Generation Z Purchase Intention in Malaysia." Journal of Lifestyle and SDGs Review 5, no. 1 (2024): e02697. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n01.pe02697.

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Objectives: The objective of this paper is to examine the direct effect of information quality, information usefulness, information credibility, attitude towards information on Malaysian Generation Z’ online purchase intention on social media. Theoretical Framework: The study utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) theories as the underlying theoretical framework. Method: A quantitative research methodology is used, and the data collected from 384 Malaysian from the age category between 18-27 years old. Results and Discussions: Study shows information quality,

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Suwarsih, Natalia, Theresia Gunawan, and Istiharini Istiharini. "Pengaruh Media Sosial Terhadap Citra Merek Dan Niat Beli." Journal of Economic, Bussines and Accounting (COSTING) 4, no. 2 (2021): 712–30. http://dx.doi.org/10.31539/costing.v4i2.2043.

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Currently half of the world's population uses various social media platforms, so social media is a source of commercial activity. This study aims to determine the effect of social media marketing on brand image on purchase intention of generation Z at a university with brand image as a mediation variable. The method used in this research is to use descriptive quantitative analysis, descriptive that is to explain, analyze and find out the value of a variable against other variables. While the quantitative research method is to examine the population or sample where the sample is taken randomly

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Alya Rana Megananda, Dadang Sugiana, and Ilham Gemiharto. "Pengaruh Beliefs and Attitude Generasi Z Terhadap Green Purchase Intention Layanan Goride Electric." TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora 2, no. 2 (2024): 174–84. http://dx.doi.org/10.47861/tuturan.v2i2.940.

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This study aims to determine how significant the influence of Generation Z’s beliefs and attitude can make towards the green purchase intention of GoRide Electric service in South Jakarta. In order to find out, this study uses Theory of Planned Behavior which was developed by Ajzen (1989) from the theory which he and Fishbein first came up with, Theory of Reasoned Action. This explanatory quantitative research is conducted by distributing questionnaires to 100 Generation Z respondents who lives in South Jakarta uses public and/or online transportation. The data collected is analyzed using the

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Pavlić, Ivana. "BABY BOOMERS AND GENERATION Z: THE ROLE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION." DIEM Dubrovnik International Economic Meeting 9, no. 1 (2024): 59–72. http://dx.doi.org/10.17818/diem/2024/1.15.

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Ethnocentrism is a very sophisticated and complex phenomenon that attracts the attention of many scholars who study it from different angles. One specific approach, undoubtedly from the perspective of behavioural economics, is consumer ethnocentrism. Consumer ethnocentrism as a special phenomenon was created to study the link between marketing and consumer behaviour with the concept of ethnocentrism. This concept has been shown to have a greater impact on purchase intent than some traditional marketing approaches. Ethnocentrism has a significant impact on consumer attitudes towards foreign bra

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Yusa, Viola De. "Pengaruh Nilai Hedonis dan Nilai Utilitarian terhadap Niat Pembelian Tas Lokal pada Generasi Z Wanita." Reviu Akuntansi, Manajemen, dan Bisnis 3, no. 2 (2023): 111–21. http://dx.doi.org/10.35912/rambis.v3i2.2463.

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Purpose: The purpose of this study is to look into the impact of hedonic and utilitarian values on Generation Z women's propensity to buy local bags. Methodology/approach: This research method uses a quantitative approach by collecting data through surveys and questionnaires. The sample in this study amounted to 160 respondents. SmartPLS and measurement model techniques were used to conduct this research. Results/findings: The research results show that hedonic value and utilitarian value have a significant influence on the intention to purchase local bags among Generation Z women. Hedonic val

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Duffett, Rodney, and Ayabonga Mxunyelwa. "Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2 (2025): 94. https://doi.org/10.3390/jtaer20020094.

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The growing use of Instagram and its influencers in marketing demonstrates their substantial influence on customer behavior intentions. Despite this, further research into the effects of Instagram mega-influencers on purchase intention is needed among Generation Z (born between 1997 and 2012) consumers. The main aim of the study was to assess the influence of attractiveness, expertise, perceived ease of use, and perceived usefulness on intention to purchase due to Instagram mega-influencers among Generation Z in South Africa. This study combined purposive and snowball non-probability sampling

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WONG, Man Chung. "Does corporate social responsibility affect Generation Z purchase intention in the food industry." Asian Journal of Business Ethics 10, no. 2 (2021): 391–407. http://dx.doi.org/10.1007/s13520-021-00136-9.

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AbstractCorporate social responsibility (CSR) becomes more and more prevalent in the business world and is considered as one of the factors to make purchase intentions by customers. Thus, corporations are obliged to implement CSR initiatives to attract their customers. Generation Z is born in the world with the internet and social media. They are more able to handle technology and reply on the internet or social media to receive or search for information. They are more concerned with social issues or environmental problems. Therefore, CSR is one of the considerations when they make purchase de

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f, f., f. f, f. f, f. f, f. f, and f. f. "The Antecedents of Online Purchase Intention of Generation Z and Millennials toward Organic Cosmetics in an Emerging Economy." International Academy of Global Business and Trade 19, no. 6 (2023): 59–73. http://dx.doi.org/10.20294/jgbt.2023.19.6.59.

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Purpose - Based on the extended theory of planned behavior (TPB), this study aims to investigate the antecedents of online purchase behavior toward organic cosmetics for Generation Z (Gen Z) and Millennials by focusing on the impact of subjective norms, health consciousness, trust, attitude, and intention. Design/Methodology/Approach - A survey method using an online questionnaire was adopted to collect data from 341 Gen Z and Millennial consumers in Vietnam. The collected data were then analyzed using structural equation modeling (SEM). Findings - The results of the study showed t

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Kawulur, AF, Grace Sumakul, and Aditya Pandowo. "Purchase Intention of Second-Hand: A Case Study of Generation Z." SHS Web of Conferences 149 (2022): 02026. http://dx.doi.org/10.1051/shsconf/202214902026.

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a lower price than new products. The increase in second-hand purchases cannot be separated from Generation Z consumers, who also turn out to be consumers who buy second-hand products where they started buying second-hand three years ago. Generation Z, generally Women, like purchasing secondhand goods, especially clothes, with online purchases. In terms of Generation Z's purchase intentions, orientation toward low prices, the desire to appear unique, nostalgia, and trust are the determining factors for Generation Z to make second-hand purchases. Meanwhile, the bargaining factor usually done in

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Anwari, Radinka Fathanayra. "Analysis of Tokopedia's Purchase Intention among Generation Z in Jakarta." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 2, no. 1 (2024): 2736–48. http://dx.doi.org/10.21009/isc-beam.012.208.

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The emergence of e-commerce platforms like Tokopedia has transformed shopping behavior, especially among younger generations. Understanding the factors that influence consumer purchase intention towards Tokopedia is crucial for the platform to develop effective marketing strategies. This study aims to examine the purchase intention of Generation Z consumers towards Tokopedia by analyzing the factors in the Theory of Planned Behavior (TPB), namely attitude, subjective norms, and perceived behavioral control. The study employs a quantitative method with data collection techniques through online

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Ghalib, Abie Syahrin, and Muhril Ardiansyah. "The Role of Instagram Influencers in Affecting Purchase Decision of Generation Z." Journal of Business, Management, and Social Studies 2, no. 3 (2023): 117–29. http://dx.doi.org/10.53748/jbms.v2i3.44.

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Currently, social media is an online communication tool that made a huge impact on society. It makes social media a means for companies that want to attract the attention of potential consumers by utilizing the role of social media influencers who are considered to have great power and influence in the online world. An influencer could evaluate a product that consumers would admire, encouraging them to purchase it. A social media influencer has a significant role in consumer purchase intention. Hence, it is essential to analyze a factor that might affect a customer’s purchase intention. Theref

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Sabina, Azkiya Salis, and Endy Gunanto Marsasi. "Influencer’s Trustworthiness and Attitude to Increase Purchase Intention in Generation Z Based on Theory of Planned Behavior." Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo 17, no. 1 (2024): 1–22. http://dx.doi.org/10.21107/pamator.v17i1.23984.

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The aim of this study is to examine the correlation between the trustworthiness of influencers and the attitude of Generation Z in influencing their intention to make purchases, utilizing the theory of planned behavior. This study utilizes a quantitative approach and applies a purposive sampling procedure to collect a total of 218 samples. The analysis is performed using Structural Equation Modeling (SEM) and aided by AMOS 24 Graphics software. This study discovered a significant positive correlation between online customer reviews and attitude. Attitude has a significant positive correlation

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Sun, Yongbo, and Jiayuan Xing. "The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z." Sustainability 14, no. 11 (2022): 6879. http://dx.doi.org/10.3390/su14116879.

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With the growing influence of sustainable development in recent years, there has been an increasing focus on green consumption. Little previous research has highlighted the important influential role that social media information sharing plays in overall green consumption. This study aims to explore how social media information sharing influences green purchasing intentions of Generation Z. We constructed a theoretical framework for Generation Z’s green purchase intention based on SOR theory and elucidated the relationship between social media information sharing, perceived green value, subjec

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Adelia, Marsach, Abdul Haeba Ramli, Erny Amriani Asmin, and Zianneil T. Gecolea Gecolea. "The Influence Of Online Communication Strategies On Purchase Intention Of Skincare Products In Generation Z." Jurnal Ilmiah Manajemen Kesatuan 13, no. 2 (2025): 965–88. https://doi.org/10.37641/jimkes.v13i2.3193.

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The purpose of this study was to analyze the factors that influence online communication strategies in generation Z to buy beauty products that focus on the TikTok platform involving the variables ewom, influencer marketing, content marketing, attitudes, subjective norms, purchase intentions and purchasing behavior. This study is quantitative using a purposive sampling technique conducted through an online questionnaire to 140 respondents of skintific product consumers aged 17-27 years in Tangerang. The results showed that the ewom variable had a positive effect on purchase intentions, while i

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An, Gia Khuong, and Thi Thuy An Ngo. "Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics." PLOS One 20, no. 6 (2025): e0325953. https://doi.org/10.1371/journal.pone.0325953.

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The organic cosmetics market in Vietnam is rapidly growing, especially among Generation Z consumers who prioritize sustainability and eco-friendly products. Despite this expansion, the key factors driving purchasing decisions for organic cosmetics have not been adequately researched. This study addresses this gap by examining the influence of Social Media Marketing Activities (SMMAs) on Generation Z’s purchase intentions and eWOM, with perceived quality and perceived value as mediating factors. Using a quantitative approach, data were collected from 315 Generation Z participants in Vietnam thr

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Nguyen, Nhan T. T., Vy T. T. Vo, and An T. Nguyen. "Effects of TikTok Influencers on the Purchase Intention of Gen-Z: Cosmetic Industry." Journal of Economics and Management Sciences 7, no. 1 (2024): p1. http://dx.doi.org/10.30560/jems.v7n1p1.

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This study investigates how TikTok influencers affect Generation Z's purchase intention toward the cosmetic industry in HCMC. The research issue is a lack of knowledge on how TikTok influencers affect Generation Z's buying intentions for cosmetics. The research objective is to investigate the relationships among influencers' credibility, physical attractiveness, expertise, social advocacy, customers' trust, gender, and purchase intention. The literature study emphasizes the significance of customer trust and influencer characteristics in influencing consumer intention. A questionnaire survey i

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Lovena, Lova, and Klemens Wedanaji Prasastyo. "FAKTOR- FAKTOR YANG MEMPENGARUHI GENERASI Z DALAM MELAKUKAN NIATAN PEMBELIAN DI INSTAGRAM." E-Jurnal Manajemen Trisakti School of Management (TSM) 1, no. 3 (2021): 89–98. https://doi.org/10.34208/ejmtsm.v1i3.1224.

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This research investigates the effect of cognitive factors (perceived control and trust), individual beliefs (trustworthiness, risk-taking propensity), and social media user traits (technical efficacy) on purchase intention on the Instagram social media application. The sample in this study were active users of social media Instagram who were included in the generation Z category. The number of samples used in this study were 449 respondents and the sampling was taken online in four major cities in Indonesia, namely Jakarta, Surabaya, Bandung and Yogyakarta. The empirical finding indicate that

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Dhea Oktaviani and Ritta Setiyati. "Pengaruh Customer Review dan Celebrity Endorser terhadap Purchase Intention Dimediasi oleh Trust." Jurnal Riset Manajemen 3, no. 1 (2025): 158–74. https://doi.org/10.54066/jurma.v3i1.2979.

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Celebrity endorsers play an important role in marketing strategies that can be implemented by Make Over companies by providing accurate and interesting information for their consumers to be able to provide trust, satisfaction so that consumers make continuous purchases of the product. The purpose of this study was to determine the greatest influence on purchase intention. The population of this study is users of Make Over beauty products in Jakarta. This study uses a purposive sampling technique with the criteria of female social media users aged 17-25 years (Generation Z), following the offic

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Rahmawati, Nur Hidayati, Wathanan Srinin, and Ahmad Taufiqurijal. "Re-examining the New "Greeneration" behaviors: How Does the Sequential Mediation role of Green Word of Mouth and Green Trust affect Green Purchase Intention among Generation Z?" Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management 17, no. 3 (2024): 516–34. https://doi.org/10.20473/jmtt.v17i3.64645.

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Objective: This study explores whether and how the Z generation's perspective toward greenwashing perceptions influences their green purchasing intentions through the underlying green trust and green word of mouth. Design/Methods/Approach: We used purposive sampling to enroll research respondents. A total of 262 Z generation respondents met the criteria, and the partial least squares technique was applied for data analysis. Findings: Greenwashing has no significant effect on green purchase intention. However, green trust and green word of mouth significantly affect green purchase intention. We

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Liu, Jiayu, Fan Ye, and Mengning Yuan. "Investigating the Generation Z’s Online Purchase Intention of the Palace Museum Cultural and Creative Industry." BCP Business & Management 41 (March 17, 2023): 32–40. http://dx.doi.org/10.54691/bcpbm.v41i.4407.

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Today, with the rapidly developing cultural and creative industry and online consumption, the Palace Museum is a proud symbol of China. Cultural and creative products from the Palace Museum have progressively become the fashion of Generation Z. In order to investigate the online purchase intentions of cultural and creative products from the Palace Museum under the consumption idea of Generation Z, this article made use of the SWOT analysis approach and the Marketing Mix Theory with the 4Ps aspects (product, price, promotion and place). Collecting and analyzing existing online data and phenomen

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M, Manoj Kumar, and Dr B. Devamaindhan. "Understanding Purchase intention of Gen Z: Combined role of Social Media Influencers, Government initiatives and User Experience." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 07 (2025): 1–9. https://doi.org/10.55041/ijsrem51386.

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As consumer markets evolve with an increasing emphasis on digital solutions and sustainability, it becomes crucial to comprehend the factors influencing purchase intentions, particularly concerning emergent technologies such as electric vehicles (EVs). This research investigates the combined effects of social media influencers, governmental initiatives, and user experience on Generation Z’s intentions to purchase Electric vehicles. Employing the source credibility model as a foundational framework, the analysis assesses how dimensions of social media influencer’s attitudes such as trustworthin

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Pandowo, Aditya, and Grace Sumakul. "NIAT BELI GEN-Z PADA TRANSPORTASI ONLINE: EFEK HARGA, KEUNIKAN, NEGOSIASI, DAN ORIENTASI." BISMA: Jurnal Bisnis dan Manajemen 18, no. 2 (2024): 73. https://doi.org/10.19184/bisma.v18i2.47777.

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The purpose of this study was to identify the factors that influence purchase intention in Generation Z in online transportation. The population in this study were online transportation users in Manado. Using a quantitative approach, a total of 105 respondents were drawn using a purposive sampling technique where the criteria used were users from Generation Z. Primary data was obtained using a questionnaire distributed via Google Forms. The collected data was then analyzed using Smart-PLS 4.0. The test results show that price and uniqueness can significantly affect purchase intention, while or

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Dhewi, Titis Shinta, and Rosana Oktaviani. "Does perceived quality mediate the effect of generation Z’s consumer ethnocentrism on local sneakers purchase intention?" BISMA (Bisnis dan Manajemen) 15, no. 2 (2023): 139–57. http://dx.doi.org/10.26740/bisma.v15n2.p139-157.

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Understanding consumer ethnocentrism will enhance the tendency of individuals to have higher purchase intentions for local products. This research examines the direct effect of consumer ethnocentrism on the purchase intention of local sneakers in Indonesia and determine whether perceived quality can mediate the influence of consumer ethnocentrism on the purchase intentions of local sneakers. This research uses explanatory approach with respondents about 260 Generation Z in Indonesia. The data was analysed by Partial Least Square (PLS) with the WarpPLS 4.0 software. This research reveals that c

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Darwin, Darwin, and Kurnadi Gularso. "The Influence of Perceived Benefits, Financial Literacy, and Demographics on Health Insurance Purchase Intention by Gen Z Which is Mediated by Attitude." Return : Study of Management, Economic and Bussines 3, no. 9 (2024): 647–64. http://dx.doi.org/10.57096/return.v3i9.276.

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The insurance penetration rate in Indonesia remains low and has even been declining, despite the significant role the insurance industry plays in supporting national development. Meanwhile, Generation Z is beginning to dominate Indonesia's demographic structure, particularly as the demographic bonus period approaches. Low financial literacy is often cited as a cause of the low attitude and purchase intention towards life insurance. Additionally, low perceived benefit of insurance is also known to influence Generation Z's attitude. Generation Z is also associated with behaviors that differ from

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HEPTARIZA, ANITA. "The Effect of Attitude, Normal Subjective and Perceived Behavioral Control (Pbc) on Actual Purchasing Through Purchases of Online Purchase in The Online Retail Industry." Jurnal Ekonomi & Bisnis JAGADITHA 7, no. 1 (2020): 9–17. http://dx.doi.org/10.22225/jj.7.1.583.9-17.

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Online shopping activities are currently growing. Online shopping activities are supported by the increasing number of Internet users. With the growing number of people who know the internet and along with the presence of Generation Z who was born in the digital age make the habit of spending goods and services slowly but surely have to switch online. One of the factors that affect online shopping is the intention of purchasing online. Theory of Planned Behavior (TPB) explains that consumer behavior is shaped by attitudes, subjective norms, and perceived behavioral control (PBC) that form the

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Waworuntu, Evi C., Deske W. Mandagi, and Anthony S. Pangemanan. "‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product." Society 10, no. 2 (2022): 253–71. http://dx.doi.org/10.33019/society.v10i2.463.

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Although the interplay of social media marketing (SMM) on brand image and purchase intention has been studied extensively, insights into the link between these variables in the context of the local product remain scarce, specifically from generation Z’s customer point of view. Therefore, this study aims to fill this theoretical gap by investigating the role of SMM on brand image and purchase intention of local products in the perception of generation Z. A survey-based data was collected using purposive sampling from 184 respondents of generation Z. The data were then analyzed using SmartPLS st

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Hua, Qingqing, and Candy Lim Chiu. "Analysis of Young Chinese Purchase Intention on TikTok Live Streaming." KINFORMS 17, no. 1 (2022): 65–99. http://dx.doi.org/10.55819/mrij.2022.17.1.65.

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Nowadays, social commerce (S-commerce) has been pervasive and has become the mainstream sales and purchase channel. Live streaming as a form of S-commerce is the most popular and promising online commerce in recent years. Live streaming is based on real-time communication, which builds an instant relationship between live streamers and viewers, and this connection greatly helps emotional resonance and marketing promotion. As Generation Z gradually becomes the primary users of social media and their purchasing power continues to increase, it is significant for businesses and scholars to explore

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Lim, Ying San, Tuan Hock Ng, Mun Soon Lam, and Si Yan Tan. "Communication in the 21st Century: The Effect of Internet Celebrity as the Communication Source in Influencing Generation Z Purchase Intention." Jurnal Komunikasi: Malaysian Journal of Communication 39, no. 4 (2023): 507–22. http://dx.doi.org/10.17576/jkmjc-2023-3904-27.

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The current corporate landscape is characterized by fierce rivalry, prompting marketers to actively seek strategies to effectively differentiate themselves amidst the abundance of information in the digital realm. One current marketing strategy involves the engagement of online influencers, also known as Internet celebrities, to effectively disseminate information and encourage the intended consumer base to purchase the items offered by their respective companies. In the modern day, it has been customary for individuals who have gained fame through online platforms to create video content with

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Hidayah, Riski Tauf, Deden Novan Setiawan Nugraha, Diana Sitha Resmi, and Indrawati. "Sustainable Development of Agricultural Enterprises with an Active Environmental Stance: Analysis of Inter-Organizational Management Accounting." Journal of Law and Sustainable Development 11, no. 11 (2023): e1158. http://dx.doi.org/10.55908/sdgs.v11i11.1158.

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Objective: The purpose of this study is to investigate how eco-labels, green advertising, and knowledge about green products impact trust in environmentally friendly products and how trust ultimately influences the intention to purchase green products. Theoretical Framework: This study delves into the theoretical framework of green marketing in the cosmetics sector of Indonesia. It focuses on two dependent variables: green purchase intention and trust. The study also explores how the eco-label, green advertising, and green product knowledge variables influence green trust, which impacts green

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Thuy An Ngo, Thi, Chi Thanh Bui, Huynh Khanh Long Chau, and Nguyen Phuc Nguyen Tran. "The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention." Innovative Marketing 19, no. 4 (2023): 269–83. http://dx.doi.org/10.21511/im.19(4).2023.22.

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Social media live streaming commerce is an emerging and effective online shopping channel that integrates live streaming and e-commerce through social media platforms. This trend has gained significant attention, particularly from Generation Z, who are drawn to the interactive and entertaining aspects of shopping through live streaming. This study investigates factors affecting the purchase intention of Vietnamese Generation Z consumers in live streaming commerce on social media platforms, assessing the impact of six factors: entertainment, information quality, interactivity, perceived risk, p

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Suryadi, Nanang, Muhammad Fajrul Islam F, and Abdurrahman Hakim. "Digital Innovation and Pop-Up Ad Dilemma: Unraveling How Social Media Drives Gen Z's Decision Shopping." International Journal of Analysis and Applications 23 (June 26, 2025): 157. https://doi.org/10.28924/2291-8639-23-2025-157.

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This study aims to determine the effect of pop-up ads and digital innovation on online purchase intention among Generation Z in Indonesia, and the mediating role of social media. This study collected 260 samples using purposive sampling technique. The data collection method used a questionnaire with a Likert scale of 1-5. The data test in this study used SEM PLS on 260 collected responses to examine the proposed hypotheses on the relationships among pop-up ads and digital innovation on online purchase intention Generation Z in Indonesia. The results showed that pop-up ads significantly influen

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Ferdianto, Raditya, Satria Avianda Nurcahyo, Eka Renny Noviati Wahyuni, and Siti Aisyah. "TikTok Made Me Buy It: Analyzing the Influence of Content Marketing and Engagement on Generation Z's Purchase Intention." Strata Social and Humanities Studies 2, no. 2 (2024): 103–12. https://doi.org/10.59631/sshs.v2i2.258.

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This study aims to examine the influence of content marketing and customer engagement on the purchase intentions of Generation Z users on the TikTok platform in Central Java, utilizing a quantitative methodology and the SmartPLS version 3.29 analysis tool. The sample of this study included 200 Tiktok Platform Users aged 16-28 years in the Central Java region. Data was collected through a questionnaire focused on content marketing, customer engagement, and purchase intention. An analysis was performed to examine the correlation between content marketing and customer engagement regarding buy int

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Hudayah, Syarifah, Melda Aulia Ramadhani, Kezia Arum Sary, Sugeng Raharjo, and Rizky Yudaruddin. "Green perceived value and green product purchase intention of Gen Z consumers: Moderating role of environmental concern." Environmental Economics 14, no. 2 (2023): 87–102. http://dx.doi.org/10.21511/ee.14(2).2023.07.

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The primary objective of this study is to examine the connection between Generation Z Indonesian consumers’ perceptions of value for green products and their purchase intentions, with a supplementary investigation into how environmental concerns moderate the influence of perceived green value on their intention to purchase green products. Between June and December 2021, a probability sampling technique, specifically stratified random sampling, was used to select a sample of 543 Indonesian Generation Z consumers. The data were analyzed using a variance-based method, namely partial least squares

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Indah Lestari, Novia, Mery Ramadani, Anniba Noor Syrah, and Stevany Anggreini. "Peran Beauty Influencer Dalam Meningkatkan Minat Beli Produk Make Up Pada Generasi Z." Sains Manajemen 9, no. 2 (2024): 56–72. http://dx.doi.org/10.30656/sm.v9i2.8044.

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In recent years, the development of commercial communications and live broadcast events on television has attracted a lot of attention from the public, especially the younger generation. Is a Trend in today’s digital world across various social media platforms, creating an opportunity for brands to market through social media influencers, many artists or athletes getting involved with the product and delivering their reviews so that many target audiences. We call beauty influencers. Currently, generation Z will tend to look at reviews from beauty influencers before they buy a product. This res

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Lim, Sherliana, and Keni Keni. "THE POWER OF DIGITAL INFLUENCE: HOW SOCIAL MEDIA DRIVES BRAND AWARENESS AND PURCHASE INTENTIONS AMONG GEN Z." DeReMa (Development Research of Management): Jurnal Manajemen 20, no. 1 (2025): 51–69. https://doi.org/10.19166/derema.v20i1.9181.

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This study explores the impact of influencer credibility, user-generated content (UGC), and celebrity endorsement on purchase intention among Generation Z in Jabodetabek, with brand awareness as a mediating variable. This study collected data from 186 respondents who were skincare products users and the data were analyzed by using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that UGC and brand awareness significantly and positively influence purchase intention. However, influencer credibility and celebrity endorsement do not affect purchase intention signi

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Eleazar, Yosua, and Ilsya Hayadi. "Memahami Niat Beli Produk Mixue Pada Generasi Z Di Kota Bengkulu." REVITALISASI 12, no. 2 (2023): 380. http://dx.doi.org/10.32503/revitalisasi.v12i2.4573.

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This study aims to understand the purchase intention of Mixue products in Generation Z in Bengkulu City. included in quantitative research using purposive sampling technique. The population of this study is generation z who live in Bengkulu city with an age range of 17 years - 26 years and have bought mixue products as many as 160 respondents. This research uses SEM-PLS version 4.0. The results of this study indicate that Viral marketing has a significant effect on purchase intention, Brand image has a significant effect on purchase intention, E-wom has no significant effect on purchase intent

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ด่านศิริ, วราภรณ์. "ปัจจัยด้านคุณภาพการให้บริการของพนักงานขายที่ส่งผลต่อความไว้วางใจในตราสินค้าและความตั้งใจซื้อผลิตภัณฑ์ไอทีของกลุ่มผู้บริโภค Generation Z". Strategic Perspectives on Business and Marketing Management 12, № 1 (2025): 38–57. https://doi.org/10.60101/spbm.2025.271538.

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วัตถุประสงค์ - งานวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาอิทธิพลของคุณภาพการให้บริการของพนักงานขาย ที่มีต่อความไว้วางใจในตราสินค้าและความตั้งใจซื้อผลิตภัณฑ์ไอทีของผู้บริโภคกลุ่ม Generation Z โดยพิจารณาจากคุณภาพการให้บริการ 5 ด้าน ดังนี้ การตอบสนองต่อผู้บริโภค (Responsiveness) การให้ความเชื่อมั่นกับผู้บริโภค (Assurance) ความน่าเชื่อถือไว้วางใจ (Reliability) การเอาใจใส่ผู้บริโภค (Empathy) และความเป็นรูปธรรม (Tangibility) โดยมี ความไว้วางใจในตราสินค้า (Brand trust) เป็นตัวแปรคั่นกลางระหว่างคุณภาพการให้บริการและความตั้งใจซื้อ (Purchase Intention) ระเบียบวิธีวิจัย - กลุ่มตัวอย่าง คือ ผู้บริโภค Generation

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Mai Nguyen, Phuong, Bao Trung Phan, and Thi-Minh-Ngoc Luu. "Examining the Purchase Intention of Generation Z towards Organic Food: An Empirical Study in Vietnam." 15TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES ON 14 - 15 SEPTEMBER 2023, NOVOTEL BANGKOK PLATINUM PRATUNAM, THAILAND 15, no. 1 (2023): 41. http://dx.doi.org/10.35609/gcbssproceeding.2023.1(41).

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As Vietnam is a densely populated country with stable economic growth and rising concern for environmental problems in these recent years, demand for organic food is increasing. This study explores the purchase intention of Vietnamese generation Z (Gen Z) towards organic food. We extended the Theory of Planned Behaviour (TPB) with three specific pro-environmental factors that are health consciousness, environmental concern, and knowledge of organic food to investigate the purchase intention of Gen Z. A self-administered online survey was conducted in the three largest cities including Hanoi, D

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Mohd Johan, Mohd Remie, Md Azalanshah Md. Syed, and Hamedi Mohd Adnan. "Digital Media and Online Buying Considerations among Generation Z in Malaysia." Jurnal Intelek 17, no. 1 (2022): 164. http://dx.doi.org/10.24191/ji.v17i1.15920.

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In the rapid development of technologies, the number of users accessing the Internet is rapidly increasing. Many businesses are now expanding their operations through digital media and online commerce platforms. Digital media commerce is defined as a business that is assisted by the Internet to increase the productivity and profitability of a company that revolves around e-commerce. Malaysia is one of the potential countries for digital media commerce as we have a large crowd of internet users which are dominated by the younger generation, especially Generation Z. These groups of people are te

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Muthmainnah Firdausa, Mutiara, Harmini Harmini, and Anisa Dwi Utami. "Faktor-Faktor Yang Memengaruhi Niat Pembelian Personal Care Product Ramah Lingkungan Pada Generasi Z." Forum Agribisnis 15, no. 1 (2025): 53–63. https://doi.org/10.29244/fagb.15.1.53-63.

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Several studies on green personal care products (PCP) are still insufficient compared to those on general agricultural products. However, green PCPs are starting to be used by consumers due to environmental concerns. Prior research mentioned that product knowledge and environmental concerns influence purchase intention. Additionally, several factors influence this intention, including attitude toward the behavior, subjective norms, and perceived behavioral control, commonly known as the theory of planned behavior (TPB). This research aims to analyze the factors influencing the intention to pur

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Lopes, Paula Rosa, Rosa Rodrigues, Fábio Sandes, Rui Estrela, Albérico Travassos Rosário, and Filipe Sales Rosário. "Social Media Advertising Influences Customers' Purchase Intention in Generation Z." 15TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES ON 14 - 15 SEPTEMBER 2023, NOVOTEL BANGKOK PLATINUM PRATUNAM, THAILAND 15, no. 1 (2023): 198. http://dx.doi.org/10.35609/gcbssproceeding.2023.1(198).

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Spending on social media advertising is expected to reach $207.10 billion in 2023, according to Statista forecasts. This growth in advertising investment in social networks means that brands are changing their global advertising plans in order to increasingly promote their products and services through online advertising, directing their communication to the Z generation that was born to consume content available on social media. This research aimed to investigate how the importance of advertising moderates the relationship between advertising on social networks and consumers' purchase intenti

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Chan, Dening. "A Study on the Factors Influencing Purchase Intention of Generation Z Users in Virtual Brand Community." Communications in Humanities Research 16, no. 1 (2023): 278–89. http://dx.doi.org/10.54254/2753-7064/16/20230020.

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As the first digital-native generation, Generation Z is the most diverse of all generations. Their lives are immersed in technology. This study proposes a model for investigating the formation of purchase intentions among Generation Z in virtual brand communities in China through the application of the S-O-R framework. The study employed a quantitative research method and collected data through the random distribution of surveys. The results confirm the validity of the S-O-R framework to better understand how purchase intentions can be fostered through interaction and information quality. The

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Marah, alwahsh. "COMPARISON OF GENERATION X, Y AND Z ON PURCHASE INTENTION OF LUXURY PRODUCTS IN TURKIYE." International Journal of Management and Commerce Innovations 11, no. 1 (2023): 361–70. https://doi.org/10.5281/zenodo.8255227.

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<strong>Abstract:</strong> This research paper delves into a comprehensive analysis of the purchase intention of luxury products among different generational cohorts in Turkiye, with a focus on Generation X, Generation Y, and Generation Z. The study aims to provide an in-depth understanding of the psychological factors that shape purchase intentions within these distinct generational segments. Employing a mixed-methods approach, the research combines data collection through a structured online questionnaire and statistical analysis to explore the relationships between key variables, including

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Sesar, Vesna, Anica Hunjet, and Ivana Martinčević. "Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?" Business Systems Research Journal 14, no. 2 (2023): 158–72. http://dx.doi.org/10.2478/bsrj-2023-0017.

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Abstract Background Digital advertising and the amount of money spent on influencer marketing increases every year. Nowadays, it has become one of the most profitable ways to promote products and services and increase a company’s profit through an endorsement on social media networks. Objectives This paper explores the parallel mediating effect of brand awareness and influencer credibility between sponsorship disclosure and purchase intention among the Generation Z. Methods/Approach We used a convenience sample method and used regression analysis to test the parallel mediator effect. Results F

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Ahmad, Mohd Akhir, and Siti Nur Liyana Juhari. "THE IMPACT OF SOCIAL MEDIA MARKETING ON THE PURCHASE INTENTION OF GENERATION Z." Advanced International Journal of Business, Entrepreneurship and SMEs 5, no. 18 (2023): 01–10. http://dx.doi.org/10.35631/aijbes.518001.

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The success factor in achieving purchase intention is social media marketing which is a crucial component of management in a business. This research offers fresh insight into how social media marketing initiatives affect younger customers’ intention to purchase. This research aims to determine the impact of social media marketing on the purchase intention of Generation Z in Malaysia. The research used a simple sampling approach, with descriptive and inferential analysis of 339 respondents. Quantitative surveys were designed to collect data based on model constructs for social media activities.

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Wang, Gang, Rosidah Musa, and Shijie Kou. "Research on the Green Purchase Intentions and Driving Factors of Generation Z in Developing Countries." Malaysian Journal of Consumer and Family Economics 33, no. 1 (2024): 62–92. https://doi.org/10.60016/majcafe.v33.03.

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Despite the widespread attention to the influence of social media on consumers, research on its role in shaping the green purchase intention of Generation Z in developing countries remains insufficient. Focusing on China as a specific research subject, this study constructs a research model based on the SOR model and perceived value theory, and utilizes PLS-SEM for data analysis, aiming to explore whether social media can positively influence the green purchase intention of Generation Z consumers in developing countries. The results show that social media usage significantly affects green purc

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Eriyani, Eriyani, and Via Amalia. "What Drives Generation Z to Purchase on Shopee: Digital Marketing, Pricing, or Online Reviews?(Study on Students of the Faculty of Economics and Business, UNNES)." Journal of Economic Education 14, no. 1 (2025): 96–109. https://doi.org/10.15294/jeec.v14i1.24229.

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This study investigates the key determinants influencing Generation Z's purchase intention on Shopee, focusing on three main variables: digital marketing, pricing, and online reviews. The research was conducted among students from the Faculty of Economics and Business at Universitas Negeri Semarang (UNNES) using a quantitative approach. Data were collected through a structured questionnaire and analyzed using multiple linear regression. The findings reveal that both digital marketing and online reviews have a significant and positive impact on purchase intention. In contrast, pricing shows a s

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Marklen, Dickson Roger, Poh Ling Tan, and Nurzihan Hassim. "Instagram Influencers’ Source Credibility on Gadget Product Purchase Intention Among Indonesian Generation Z: The Mediating Role of Parasocial Interaction." Jurnal Komunikasi: Malaysian Journal of Communication 41, no. 1 (2025): 125–45. https://doi.org/10.17576/jkmjc-2025-4101-08.

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Understanding how credibility of influencers shape consumer behaviour is crucial at present as social media becomes a primary source of product information. This study aims to examine the influence of Instagram influencers’ source credibility; comprising of attractiveness, trustworthiness, and expertise, on the purchase intention of gadget products among Indonesian Generation Z with parasocial interaction serving as a mediating factor. Conducted through a quantitative method, the study collected data from 410 respondents via an online survey. Partial least squares structural equation modelling

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