Relevant bibliographies by topics / Purchase Intention / Dissertations / Theses
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Dissertations / Theses on the topic 'Purchase Intention'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Ali, Huria Abdulkadir, and Maditlhare Lebohang Elsy Kalane. "Sponsorship transparency on purchase intention." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48506.

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The purpose of this paper is to examine how consumers’ online purchase intention is impacted by sponsorship transparency and the use of disclosure. An online survey was collected from 135 people from 41 different countries around the world. The collected data was used to test the proposed four hypotheses and was analyzed with a linear regression test. The findings suggest that the ethical practice of sponsorship transparency negatively impacts purchase intention; and posits that an explicit sponsorship disclosure has no positive impact on purchase intention. However, the characteristic trait o
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Pradana, Mahir. "Spanish Muslims' halal food purchase intention." Doctoral thesis, Universitat de Barcelona, 2021. http://hdl.handle.net/10803/670994.

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For centuries, halal is a spiritual concept that Muslims continue to follow in their daily lives, specifically when purchasing and consuming products. The Muslim community takes up a big part of the world population. The demand for halal food consumption is increasing rapidly in line with the expansion of the Muslim community with 2.1 billion Muslims worldwide. Halal food becomes a profitable business not only among the Muslim majority countries, but also in countries where the majority are non-muslims. Viewed from an Islamic perspective, the concept of halal is vital to a Muslim. Halal means
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Dodd, Melissa D. "Corporate social responsibility and consumer purchase intention." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/647.

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Aliyar, Shirin, and Clara Mutambala. "Consumers' online purchase intention in cosmetic products." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44876.

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Background: E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to remain and attract new customers. To do so, companies need to create value for the customers and meet their demands: therefore it is of great importance for companies to understand consumers’ buying behavior, and moreover investigate in which factors are related to the consumers’ online purchase intention.   Purpose: The purpose is to explain the relationship between tr
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Mondin, Michele <1993&gt. "Organic prosecco: consumers' perception and purchase intention." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14455.

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This research aims to understand how organic prosecco is perceived by the consumer, trying to understand what may be the motivations that push and those that do not push, a person to buy this product. There is a first part where it is described the consumer of organic food, and a second part where after having issued a survey to 220 consumers, organic prosecco consumer is analyzed.
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Bondi, Stefania <1993&gt. "Understanding consumers' purchase intention towards green beauty products." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16424.

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In the last decades, consumers started to take into account features like sustainability and environmental protection in their purchasing intentions and behaviour. The purpose of this research is to determine which variables influence consumers’ purchase intention towards green beauty products. In order to do so, an extension of the theory of planned behaviour was applied. Four additional factors were included as antecedents of attitude in the model, specifically two value dimensions (environmental and health consciousness) and two knowledge ones (product knowledge and past experience). The d
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Dybdal, Andersen Anne, and Leonie Schreck. "Enhancing consumers' purchase intention by augmented reality : The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods." Thesis, Högskolan Dalarna, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27921.

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Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). Non-probability sampling was conducted in order to collect primary data by making use of convenience and snowball sampling. A total amount of 408 valid responses were collected which were analysed by correlation, linear regression and moderation regression analyses. Results The variables related to augmented reality (product perception, risk p
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Zhang, xiaotong, and kun Shan. "Influential Factors on Purchase Intention Of Video Game Products." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21886.

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Yujie, Zeng. "The influence of house purchaser participation on purchase intention." Doctoral thesis, 2020. http://hdl.handle.net/10071/22632.

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After a particularly rapid development, recently China’s real estate housing market entered a more stable period, with purchases more rational. The demand for real estate is not only for the product itself, but also emphasizes the satisfaction in the participation in the buying process. The marketing strategy undergone by the operators in the market is too simple to adapt to the current demand of homebuyers. This thesis takes Chinese real estate commodity housing as the research object and introduces the concept of “customer participation” in service marketing of commercial housi
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Chen, Chun-Hung, and 陳俊宏. "Influences on Online Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82070986579941006695.

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碩士<br>萬能科技大學<br>經營管理研究所<br>98<br>Changing the environment, Internet has ubiquitous, low cost and global characters. Internet commercial application is from an electronic data switched expansion to a kind of broad strategic business platform. Consumer shopping patterns shift from the traditional store to online shopping. Earlier studies on e-commerce found that consumer characteristic is very important when considering the acceptance of the online shopping. Many researches mainly focused on the dimensions of the same or similar variables and ignored shopping sites, perceived risk, purchase
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Yu-Wei, Chang, and 張育瑋. "Emotional Marketing and Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/52738313027188081457.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>98<br>Today, human society of economic life had already become the “experience economy” of the age, consumers focus on is no longer the commodity itself, but rather in the consumption process gives the consumer experience and moved, but enterprise is to grasp the consumer's heart, therefore a emotional marketing concepts. Therefore, this research apply emotional marketing structure of four variables (customer experience, customer relationships, customer imagination, vision) for a independent variable, brand image and customer satisfaction as intervening variable an
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Yu-Tzu, Huang, and 黃昱慈. "Aesthetic Style and Purchase Intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/15263318219714966784.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>97<br>Seeking a product with styles and functions has become a trend. The research uses aesthetic style as independent variable, purchase intention as dependent variable to explore the relationships between them. Through the intervening function on perceived quality, perceived value, perceived price, pleasure and aesthetic, we can clarify further the relationships on these variables. This research uses A-DATA, Acer, ASUS, BenQ, D-Link, Foxconn, GIANT, Inventec, Jasper Huang, LiteOn, NOVA, PEGA Design, Pingoal Design Center, Qis-da and U.I.Design as the represen
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Kuo, Yuan-ru, and 郭婉如. "The Impact of the Purchase Intention and Re-purchase Intention of Consumers to Online Auction." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/64742728461493135430.

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碩士<br>國立成功大學<br>電信管理研究所<br>97<br>With the increasing maturity for consu1s’ online purchase experience and the development for C2C platforms, as well as mutual influence caused by both virtual and physical shopping malls, online auction markets have continuously grown in a high pace. When people face highly mature global online trading mechanisms and highly busy commercial exchanges, such situations trigger this research to explore some process factors possibly affecting the activities for online auction trading. It is further attempted to explore the possible conditions with the re-purchase w
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Tsai, Jing-Wen, and 蔡靜雯. "Does Brand Experience Affect Purchase Intention?" Thesis, 2013. http://ndltd.ncl.edu.tw/handle/06219276170726996868.

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碩士<br>國立屏東商業技術學院<br>行銷與流通管理系(所)<br>101<br>In prior literature, there has been plenty of investigation into the importance of experience. While the majority of researchers in brand marketing have traditionally focused on the interrelationship between various dimensions of brand equity and brand relationship, more recently marketing practitioners have realized that brand experience is also a critical element for developing marketing strategies. Since experiences are created when consumers seek out products, when they purchase them and when they use them, brand experience may influence the brand
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CHANG, CHE-WEI, and 張哲維. "How Does CRM Affect Purchase Intention?" Thesis, 2019. http://ndltd.ncl.edu.tw/handle/89qap8.

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碩士<br>銘傳大學<br>國際企業學系碩士班<br>107<br>Nowadays, corporate social responsibility has become a popular issue, then people start to pay much more attention to the impact of the company on the society, in addition to still paying attention to the financial performance of the company's public disclosure, at this moment, people are much more focusing on whether the corporate is doing its corporate social responsibility or not. Cause-Related Marketing (CRM) combines sales revenue with charity to be the major enterprises core value, and it also promises that corporate will donate a certain percentage of s
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HANH, DANG THI, and 鄧氏幸. "Employees’ Purchase Intention via Social Media." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/n3ht6j.

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碩士<br>國立虎尾科技大學<br>經營管理研究所<br>101<br>Background: The social media (SM) are gaining a rapid and wide popularity these days. More and more people, particularly employees group, around the globe are using SM as an important part of their daily lives. Such swift development is creating a dramatic change in marketing communication than ever before. With SM, marketing become a two-way communication that enables not only companies to talk to their customers but also customers to talk to companies, especially to others. Unlike one-way communication used in traditional marketing, the social media-base
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Liew, Li-Peng, and 劉俐萍. "The Relationship between Purchase Deterrents and Purchase Intention on Suboptimal Foods." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/87x684.

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碩士<br>中山醫學大學<br>健康餐飲暨產業管理學系碩士班<br>106<br>Due to the serious global food waste problem, the World Food Programme (WFP) is advocating the food recovery plan, including purchasing suboptimal foods. However, previous studies related to the name, marketing, price or promotion of suboptimal foods in Taiwan are still under developed. Hence, this study aims to explode the relationships between purchase deterrents and purchase intention among three types of suboptimal foods, including visually abnormal vegetables and fruits, close-to-expiration-date products and damaged packaging food. A total of 471 v
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Hsieh, Ya-Feng, and 謝雅鳳. "How the prepayment affects consumers' intention of prepaying, product purchase intention, and restoring intention." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/28295645835513618798.

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碩士<br>國立成功大學<br>電信管理研究所<br>92<br>With the growing popularity of e-commerce and the emergence of digital content industry, companies have invested greatly in marketing to attract customers. Among the various marketing techniques, the prepayment programs have created real values for companies for they demand customers of buying a larger amount and paying in advance. Moreover, they help companies to avoid bad debts and to keep customers temporarily. Prepayment is a forceful strategy for Internet companies that are under severe competitions. In order to encourage consumers to prepay, discounts is
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Chu-Chi, Liu. "Virtual Experiential Marketing on Online Purchase Intention." 2006. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0009-3107200613360100.

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Lee, Chueh-Fan, and 李爵帆. "Ads Strategy Effects on Consumer Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/n8as5h.

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碩士<br>中原大學<br>國際貿易研究所<br>98<br>TV advertising has been risen and developed for many years. Businesses all compete with using the mode for raising brand awareness. However, how to achieve better advertising effect within limited budget is the tough work for scholar and marketers. The study is proceeded in experiment method; three factors “advertising appeals”(rational / emotional), “ads exposure”(single / multiple),“Competitors' ads”(none / single), and are used to compose a 2×2×2 factorial design experiment, furthermore, adopting memory effects like recognition and recall as the independ vari
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Wu, Chan-Hung, and 吳展宏. "Investigation of Purchase Intention of Hybrid Cars." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/yc6nbr.

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碩士<br>崑山科技大學<br>企業管理研究所<br>96<br>In recent years, the topic of global warming is paid attention gradually, the artificial factors are including waste gas from cars or factories, hew down the trees, and cultivation etc… The global warming, petrol’s rises in price and phenomenon of the gap between rich and poor will influence consumers to buy a car. So, the environmental protection is emphasized by car industries, it is mainly for saving the energy, and can reduce the pollution of the environment. The research will be focused on the purchasing decisions of the Hybrid cars, and analyze different
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MING-CHE, LEE, and 李名哲. "Purchase intention of new electric motorcycle gogoro." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/z2u39k.

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碩士<br>逢甲大學<br>工業工程與系統管理學系<br>105<br>In this study, we use the method of network survey to study the purchase intention of electric motorcycles gogoro, and use the statistical analysis software SPSS to analyze the method. The Pearson correlation analysis and regression analysis are used to explore the brand image, promotion method, product knowledge and perception Whether the four facets have a positive impact on the willingness to buy and whether the perceived value has a mediating effect between the brand image, the product knowledge, the promotion method and the purchase intention, the resul
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Mashigo, Thamsanqa Noah. "Health consciousness and health food purchase intention." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001538.

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M. Tech. Marketing<br>The constant changes in consumers' way of life are accompanied by a growing number and variety of food-related diseases that tend to increase the health perceptions in terms of food products that people consume. Consumers now support actions to enhance a healthier lifestyle and to be more sensitive to factors that affect their health. For enterprises that are involved in the food production system, it becomes one of the most significant issues to understand what food products are good for people's health and what the determinants are of consumers' purchase intentions that
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Gunawan, Dedy-Darsono, and 吳福銘. "Factors Affecting Indonesia Customers Online Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/35609045718253021270.

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碩士<br>逢甲大學<br>國際貿易所<br>98<br>E-commerce is growing rapidly, not only in the developed countries but also in the developing countries. E-commerce and its ability to save time, money and as well as access better products and services are the main advantages of using E-commerce these days. Although e-commerce is so efficient and effective, however for some reasons we also found that there are some lack on e-commerce website which could make customer does not have the intention to purchase online. In the past 5 years, Internet penetration and e-commerce transaction in Indonesia is substantially in
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Tsai, Yu-Hen, and 蔡聿恆. "The Determinants of Potential Franchisee’s Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/89009544264920047737.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>98<br>This paper studies the determinants that influence on franchisee’s purchase intention in franchising system. We propose six factors and use regression and moderator to test our hypotheses. Results demonstrate that (1) high brand awareness positive affects purchase intention and is a trigger for making a join behavior. (2) Product information is merely descriptive information and view as a reference with no beneficial to franchisees’ purchase intention. (3) Perceived risk generates uncertainty and constraint franchisee’s join behavior happened. (4) Complexity ca
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Liu, Chu-Chi, and 劉筑綺. "Virtual Experiential Marketing on Online Purchase Intention." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/73002793449363989884.

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碩士<br>元智大學<br>企業管理學系<br>94<br>This research is to investigate the effects of the “virtual experiential marketing elements”. In the study, the concept of experiential marketing is adopted for virtual environment practices. Characteristics of virtual experiential marketing are discussed and its elements are identified as sense, interaction, pleasure, flow, and community relationship. A primitive research framework is provided and it depicts the relationships among variables. It was proposed that there is positive impacts of virtual experiential marketing on Online browse intention and Online pur
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Ko, Pei-Chun, and 柯佩君. "Purchase Intention of Long-Term Care Insurance." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/70955989465374903174.

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碩士<br>國立東華大學<br>企業管理學系<br>103<br>Population aging is an important issue today in many developed or developing countries. Whether national policies or individual preparations should be completely and advanced planning. In America, Europe and Japan, the long-term care insurance has been implemented for many years. But it causes huge financial pressure because the cost of long-term care is too large. So the national welfare is not sufficient to provide the service of long-term care. However, after 10 years long-term care plan and long-term care services law has been implemented in Taiwan, many Ta
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陳泳勝. "Wearable device brand influence on purchase intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/41834158069494646705.

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碩士<br>玄奘大學<br>企業管理學系碩士在職專班<br>105<br>ABSTRACT 　　Today information products saturated era, into the store shopping, the same kind of goods may have as many as dozens, it seems that only the brand is our only indicator to identify the product, but as technology advances, so that the product's life shorten the growing period, in order to maintain competitive advantage, value-added brands to consumers can not be ignored; today mobile phones have entered the state of saturation, and smart wearable devices through the integration of innovation, combined with the concept of mobile phones has become a
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Huang, Ching-Wen, and 黃靖文. "The Effect of Rebranding on Purchase Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/73434026525966414357.

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碩士<br>東吳大學<br>企業管理學系<br>101<br>This research relates to rebranding, and more specifically the relationship between rebranding and consumer purchase intention. According to Stuart and Muzellec （2004）’s research, the two main methods for rebranding are logo change and slogan change and their effects on purchase intention are studied. This research was proceeded by inquiring salary men and student, and then 352 answered questionnaires were collected and analyzed with research tools, i.e. LISREL 8.51 and SPSS 20.0. Based on the result of path analysis, we recognize that logo change and slogan chan
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Costa, Catarina Isabel Cavaleiro. "How smartphone advertising influences consumers’ purchase intention." Master's thesis, 2017. http://hdl.handle.net/10362/19928.

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In the last decade, the use of smartphones has grown steadily. The way consumers interact with brands has changed owing to the accessibility of an internet connection on smartphones, and ubiquitous mobility. It is crucial to understand the factors that motivate consumers to interact with smartphone advertisements and therefore what stimulates their decision to purchase. To achieve this goal, we proposed a conceptual model that combines Ducoffe’s web advertising model and flow experience theory. Based on the data collected from 303 respondents, from a European country, we empirically tested the
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Rocha, Pedro Miguel Pereira da. "Sustainable Packaging: Factors Influencing Consumers Purchase Intention." Master's thesis, 2021. http://hdl.handle.net/10316/97945.

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Dissertação de Mestrado em Engenharia e Gestão Industrial apresentada à Faculdade de Ciências e Tecnologia<br>The concept of sustainability is becoming more recurrent and usual in daily conversations, just as many people are beginning to adopt a sustainable lifestyle. The objective of this work is not only to gather concepts related to the definition of sustainable packaging but also to clarify the concept that it represents and exemplify some factors that influence the intention of consumers to buy products that have sustainable packaging. Thus, for the study of the model, it is essential to
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LIN, CHING-HSUAN, and 林婧萱. "Memory? Gift-giving?─Purchase Intention of Souvenir." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/24158521970399593942.

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碩士<br>國立高雄餐旅大學<br>觀光研究所<br>105<br>In the journey, tourists are used to purchase souvenirs. Therefore, this study is according to Gordon (1986) observed that two main types of souvenir purchasing, memory and gift-giving, and attempts to explore the difference of purchase intention toward them and examine the moderating effect by manufacturing country-of-origin. Furthermore, this study also seeks to the purchase intentions of the same souvenir between foreign countries and home country and the outcome when these are moderated by types of souvenir purchasing. Four studies were conducted to verify
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Thuy, Pham Thi MInh, and 范氏明翠. "CUSTOMER PURCHASE INTENTION TOWARDS STRATEGIC ALLIANCE PRODUCT." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/77814467062144587186.

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碩士<br>南台科技大學<br>企業管理系<br>98<br>One of the fastest growing trends for business today is the increasing number of strategic alliances. According to Booz-Allen & Hamilton, strategic alliances are sweeping through nearly every industry and are becoming an essential driver of superior growth. In addition, innovation in technology has become more diversified, this leads to the increasing phenomenon of forming strategic alliances among high-tech companies. Based on the un-sufficient of previous researches, the current paper pays attention on
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Chiang, Shu-fen, and 蔣淑芬. "An Analysis of Consumer Green Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/70379459737401768254.

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碩士<br>雲林科技大學<br>應用外語系碩士班<br>98<br>This study aims to investigate consumers’ green purchase intention in Taiwan through the application of the theory of reasoned action (TRA) to explore the relevant variables which channel the causal impact of an individual’s behavioral intention in green consumption. It also attempts to bridge the linking between green marketing and green consumption in corresponding to the continually growing importance of environmentalism and social responsible consumerism. The results neither reflected the influence of consumers’ environmental knowledge towards their attitu
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Yang, Sheng-Chieh, and 楊勝傑. "Aesthetic Marketing,Aesthetic Experience and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/64550455344737240681.

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碩士<br>中國文化大學<br>企業實務管理數位學習碩士在職專班<br>100<br>Consumers purchase goods and service, start to pay attention to aesthetics experience and product design since the progress of modern living and improvement of living standard. Thus, for house living decoration we look for not only the basic function and practicability, but also the sense of value for aesthetic feeling, to build up personalized life style and aesthetic sense. This thesis takes house ware specialty retailer ( WORKING HOUSE, HOLA, IKEA, MUJI ) consumers as the research subject. We do random sampling survey around great Taipei area, over
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Chien, Yin Hua, and 簡吟華. "A Study of Consumers Green Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/46352420686016746087.

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碩士<br>長庚大學<br>管理學院碩士學位學程在職專班經營管理組<br>100<br>Economic growth has over expanded for decades so that ecological conditions on earth have been frequently destroyed. For a task to protect our circumstances, that evokes human beings to well develop where they live for later generations, and makes governments and enterprises one after another propose corresponding methods. In accord with Government Green Policy, Green products are gradually well-recognized by the public. Meanwhile, Government-certificated Green marks become one of the bases of Green identification to customers. This study investigat
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Leong, Chee Yee, and 錢奕良. "Religious Belief and Green Product Purchase Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/97887424522525165762.

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碩士<br>逢甲大學<br>國際貿易學系<br>101<br>Nowadays with global warming and temperature abnormalities, more and more consumers have been purchasing green products in order to protect the environment and to go green. Encouragement of such act and the products distribution channel by government, social service organizations, environmentalist and religious groups, have raised the awareness of people to be eco-friendly. From the religious aspect, devotees would follow certain religious beliefs that by purchasing green products, they would be showing a little more care for Earth. This research focuses on the c
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Weng, Shu-Hua, and 翁淑華. "Study of Factors Influencing Network Purchase Intention." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/89591974433552869094.

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碩士<br>國立勤益科技大學<br>研發科技與資訊管理研究所<br>99<br>Along with dramatic increase in global internet user population, the Internet market has a rapid growth as well, this has increased living standard of resident. These circumstances have brought up resident awareness in health care. Therefore, this study is using health care products as model to find out impacts that affect intention of purchase then progress to provide ideas or suggestions for health care industry who wish to carry their business into the Internet market. In this study, impacts of brand equity, products, quality of web services, and p
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Huang, Hong-Chih, and 黃鴻智. "Mobile game product and consumer purchase intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/d3gqv4.

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碩士<br>國立彰化師範大學<br>企業管理學系<br>106<br>With the widespread use of the smartphone, mobile game is significantly expanding among smartphone users. The study was to examine the effects of mobile game product quality and service quality on consumer purchase intention. The study recruited Taiwanese mobile game players as subjects for data collection with the aid of a questionnaire developed by the study. The data of the study were analyzed to investigate the direct effects of mobile game product quality and service quality on consumer purchase intention and their indirect effects on consumer purchase i
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Yen-Ju, Lo, and 駱彥汝. "The Relationship between Purchase Intention and Purchase Behavior on an attribution view." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/19547581409307712393.

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Huang, Ying-Chi, and 黃盈綺. "A Study on the Purchase Motivation and Purchase Intention for Pet Insurance." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/10036493322587538911.

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碩士<br>國立勤益科技大學<br>企業管理系<br>102<br>The pet insurance is becoming more and more popular for pet owners, because more and more people view pet as one of their family members. This paper investigates the relationships between purchase motivation, service quality, purchase involvement, purchase attitude, and purchase intention for pet insurance through a questionnaire format. Results of this study show that purchase motivation has a significantly positive effect on service quality, purchase involvement, and purchase attitude. Moreover, both purchase involvement and purchase attitude have a signifi
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Chen, Jhih-Wei, and 陳志瑋. "A study of badminton consumers’ purchase motivation, perceived risk, and purchase intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hmu52t.

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碩士<br>臺北市立大學<br>體育學系體育教學碩士學位班<br>106<br>The purpose of this study was to investigate the current situation and differences among purchase motivation, perceived risk, and purchase intention of badminton racket users in order to understand the relationship and path between each factor. This research uses the questionnaire survey method, to the Taipei City Public Private school gymnasium, the National Sports Center and the folk toll Badminton Stadium, is engaged in the badminton movement and the age above 20 years old the badminton racket consumer as the research object, the research result is as
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Juan, Chih-Li, and 阮智立. "The Effects of Promotion Programs on Purchase Intention, Post-purchase Consumption and Repurchase Intention in Mobile Phone Service Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/48273129971164442327.

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碩士<br>國立成功大學<br>電信管理研究所<br>91<br>Grant and Schlesinger (1995) indicated that companies could get benefits by three methods. First, attracting new customers to enlarge customer base. Second, motivating customers to use product. Finally, keeping good and stable relationship with customers. In Taiwan, the mobile phone service has been deregulated since 1996. In 2003, the entire market has 24,479,825 subscribers, and its penetration rate is 108.64%. Although almost every service provider has lots of customers, they all face the crux of the declining ARPU (Average Revenue Per User). It means lots o
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Lee, Mei Ling, and 李美玲. "The effects of relationship quaility and cognition of green product on purchase intention－Green purchase attitude as a mediator on purchase intention-green purchase attitude as a medistorThe effects of relationship quaility and conginition of green product on purchase intention-green purchase attitude as a medistor." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/19112899965241102819.

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碩士<br>國立高雄應用科技大學<br>高階經營管理研究所碩士在職專班<br>100<br>To face 21st century, environmental protection consciousness on the rise, enterprises combine green environmental protection with marketing strategy to strengthen market competition advantage will have a positive impact on operating performance. Thus, promoting green purchase is the driving force behind the production of green products. Green consumption and green production are the ideal optimal ways to achieve "environmental protection and economic development are mutually supportive coexistence and common prosperity". It makes enterprises and
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Ci-Ping, Lin, and 林慈坪. "Examining negative publicity of celebrity endorsements on purchase intention and repurchase intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/d99crm.

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碩士<br>嶺東科技大學<br>企業管理系碩士班<br>105<br>The purpose of this study is to investigate the relationship between negative publicity and purchase intention and repurchase intention, using endorser’s credibility as the mediator. We used a 4x2 between subject factorial design with four levels of negative publicity ( concubine, drug taking, domestic violence, divorce) and two kinds of replace endorser’s credibility (no replace, replace). We expect to collect 30 questionnaires in every group. The empirical results show that the firm replace celebrity endorsements who has concubine and domestic violence, t
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Hsieh, You-chung, and 謝允忠. "A Study for Purchase Decisions and Purchase Intention of Consumers for Automobile Insurance." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/75907849486826255153.

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碩士<br>逢甲大學<br>保險所<br>94<br>The trend of declining appears on the automobile insurance market in Taiwan during the decade in the past (deducts the compulsory automobile liability insurance market). It is imply that consumers tend to slump in demand to utilize automobile insurance goods for risk management. So this study will view from consumer to probe into between the purchase decisions and purchase intention of consumers for automobile insurance. Frist, this study used the demographic variables and the characteristics of automobile uses to understanding what variables would be significantly
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HU, CHIA-YI, and 胡佳益. "The Effects of Facebook Live Streaming on Purchase Intention through Internet Purchase Agents." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/vx745p.

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碩士<br>國立高雄大學<br>亞太工商管理學系碩士班<br>106<br>In the era of Internet and mobile Internet access, social media has followed this wave of development.Either big enterprise or small and medium enterprise are not only remaining the promotion of the traditional marketing channel, but begin to explore the program on the social media users.The Internet users in Taiwan use Facebook more, therefore, many enterprises and businesses focused on the social marketing on Facebook. The initial development of the live broadcast was basically streamers use online streaming to broadcast practical live games. These live
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Mhlophe, James Bongani. "Antecedents of consumer purchase intentions towards organic food produces: a case study of the Johannesburg municipality." Thesis, 2015. http://hdl.handle.net/10539/18806.

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Thesis (M.Com. (Research))--University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Economic and Business Sciences, 2015<br>Amid the global drive to promote environmentally less threatening food production methods, marketers have been exposed to many opportunities as well as challenges, in their desire to profitably satisfy consumers‟ ever-changing needs and wants. In South Africa today, the organic food drive is budding, with key hypermarkets stocking an ever increasing collection of such foodstuffs. Of late, interest and consideration towards organically produced
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Pinho, Maria Joana Magalhães de. "Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention." Master's thesis, 2013. http://hdl.handle.net/10071/6910.

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Classificação: M31, M37<br>The dissertation that is now presented, aims to study a social phenomenon that has gained increasing importance and study it under a commercial perspective, concluding about the impacts that it can bring for some markets. The purpose is to study the impact of the Fashion and Beauty advertisements models’ age on the purchase intention of female consumers over 50. This is a segment that has been gaining weight, expression and importance, and it is crucial to understand if it is been addressed with an effective communication strategy. This research, after identifying s
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Nugraha, Ferryan. "Youtube and purchase intention: a study on the influence of Youtube video on consumers' purchase intentions among millenials in Indonesia." Master's thesis, 2020. http://hdl.handle.net/10071/21587.

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