Log in

Relevant bibliographies by topics / Purchaser and Retailer / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Purchaser and Retailer.

Dissertations / Theses on the topic 'Purchaser and Retailer'

Author: Grafiati

Published: 3 June 2025

Last updated: 1 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Purchaser and Retailer.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Anderson, Kelley B. "Consumer Shopping Motivations with Facebook Retailers: Utilitarian Versus Hedonic." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc500067/.

Full text

Abstract:

Retailers increasingly are connecting with consumers using social media. This two-way, networked communication method facilitates word-of-mouth that may ultimately impact retailer loyalty. The purpose of this study was to examine motivations of consumers’ purchase intention from apparel Facebook retailers, and the relationship between purchase intention and loyalty. Consumer motivations were examined in terms of the utilitarian values of cost, convenience, and information and the hedonic values of experiential shopping, bargain perception, sociability, and curiosity. The relationship of purcha

APA, Harvard, Vancouver, ISO, and other styles

2

Bador, Aida, Pei San Sarah Low, and Meriem Manouchi. "Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12709.

Full text

Abstract:

<p>The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. There has been an increasing trend of using cause-related marketing as part of corporate social responsibility strategy. Companies increasingly believe that associating their corporate identity with good causes can be an effective marketing tool. There is limited research about CRM with a b

APA, Harvard, Vancouver, ISO, and other styles

3

Karlsson, Sofia. "Purchase behaviour analysis in the retail industry using Generalized Linear Models." Thesis, KTH, Matematisk statistik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-234684.

Full text

Abstract:

This master thesis uses applied mathematicalstatistics to analyse purchase behaviour based on customer data of the Swedishbrand Indiska. The aim of the study is to build a model that can helppredicting the sales quantities of different product classes and identify whichfactors are the most significant in the different models and furthermore, tocreate an algorithm that can provide suggested product combinations in thepurchasing process. Generalized linear models with a Negative binomial distributionare applied to retrieve the predicted sales quantity. Moreover, conditionalprobability is used in

APA, Harvard, Vancouver, ISO, and other styles

4

CARRA, Florian. "Recommender System for Retail Industry : Ease customers’ purchase by generating personal purchase carts consisting of relevant and original products." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-181907.

Full text

Abstract:

In this study we explore the problem of purchase cart recommendationin the field of retail. How can we push the right customize purchase cart that would consider both habits and serendipity constraints? Recommender Systems application is widely restricted to Internet services providers: movie recommendation, e-commerce, search engine. We brought algorithmic and technological breakthroughs to outdated retail systems while keeping in mind its own specificities: purchase cart rather than single products, restricted interactions between customers and products. After collecting ingenious recommenda

APA, Harvard, Vancouver, ISO, and other styles

5

Jonsson, Elin, Petronella Källström, and Emma Wallander. "Why do we purchase from e-retailers? : An explanatory study of the e-loyalty antecedents impact on consumers purchase intentions on the e-commerce market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85364.

Full text

Abstract:

Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. Customer’s purchase intention on the e-commerce market emerges when the customer compare brands and products in order to decide whether to purchase or not. Achieving e-loyalty is important for e-retailers to be profitable in the long run, which is defined as the customers’ positive attitude towards an e-retailer and results in repeat purc

APA, Harvard, Vancouver, ISO, and other styles

6

Jara, Iriarte Jimena Margarita. "Estrategias de surtido amplio y profundo de productos en relación con la intención de compra en los nuevos fast retailers asiáticos entre los jóvenes de 18 a 30 años de Lima Metropolitana." Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652695.

Full text

Abstract:

En la actualidad, en el Perú el sector retail ha crecido considerablemente desde el 2016 y se han ido posicionando por sus diferentes modelos y formatos innovadores que se adecuan a las diferentes exigencias del consumidor. En los últimos meses del 2019 entraron al sector las tiendas asiáticas o más conocidas por el público como los fast retail asiáticos, las cuales se caracterizaron por estar presentes en los principales centros comerciales de la capital, por su diseño de tienda y por ofrecer un amplio surtido de productos, dentro de este se ofrecían más de 10 categorías de productos como tec

APA, Harvard, Vancouver, ISO, and other styles

7

Kang, Keang-Young. "Perceived risk level on purchase decision making within product specific factors : a comparison between apparel retailers and customers /." Thesis, This resource online, 1995. http://scholar.lib.vt.edu/theses/available/etd-03302010-020656/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Dai, Bo. "Saving Face: A Cross-Cultural Investigation of Retail Patronage in Consumers' Skincare Purchase Decisions." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804894/.

Full text

Abstract:

The skincare sector is among the fastest growing consumer branded products, boasting unprecedented growth rates in emerging markets, as well as steady growth in developed and post-developed markets. Yet, a more relevant question to marketers of branded skincare products is what factors influence consumers’ decisions about where to buy such products, and whether or not to spread positive word-of-mouth (WOM) about products and store preferences. Sirgy’s (1982, 1985) self-congruence theory postulates that the greater the match between a consumer’s self-image and the image of a retailer’s typical

APA, Harvard, Vancouver, ISO, and other styles

9

McKneely, Brittany R. "Effects of Customer's Evaluation about Instagram Attributes towards Purchase Intentions for Small Apparel Retailers: Application of Social Capital Theory." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1609083/.

Full text

Abstract:

Small apparel retailers face extreme competition with larger retailers. Large retailers have the upper hand in resources to stay updated with various trends, specifically social media. Social media has lowered the barriers to enter the retail industry. However, once these small retailers enter, half of them fail because they don't attract and retain customers. Small-medium enterprises (SMEs) greatly impact the economy, so it is important to study various facets of their business to increase performance. The purpose of this study is to investigate customer's development of social capital (i.e.

APA, Harvard, Vancouver, ISO, and other styles

10

Sarantidis, Paraskevi. "Factors affecting store brand purchase in the Greek grocery market." Thesis, University of Stirling, 2012. http://hdl.handle.net/1893/12854.

Full text

Abstract:

This study is an in-depth investigation of the factors that affect store brand purchases. It aims to help both retailers and manufacturers predict store brand purchases through an improved understanding of the effects of three latent variables: customer satisfaction and loyalty with the store; which is expressed through word-of-mouth; and trust in store brands. An additional aim is to explore variations in the level of store brand adoption and the inter-relationships between the selected constructs. Data was collected through a telephone survey of those responsible for household grocery shoppi

APA, Harvard, Vancouver, ISO, and other styles

11

Boostrom, Jr Robert E. "The Effect of 3D Virtual Environments on Consumer Perceptions and Purchase Intent." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/dissertations/195.

Full text

Abstract:

Internet commerce has risen steadily for over a decade. During this period, innovations have occurred to make using the Internet easier and more engaging as a consumer online shopping experience. An innovation with increasing availability is the three-dimensional (3D) representation of an area where the user has an agent, called an "avatar," to navigate in a computer-generated environment. As technical options become available to view standard web pages through this innovation, virtual reality envionments may change the overall look of a website and may potentially change the way a consumer pe

APA, Harvard, Vancouver, ISO, and other styles

12

ANDERSSON, JULIA, and EMELIE NORMAN. "Konsumenters köpbeteende : hur handlar kvinnor?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20132.

Full text

Abstract:

Syftet med detta arbete är att ta reda på hur konsumenter handlar konfektion och hur butiker kan påverka kunden till köp i butik. Metoden bygger på sökande av information genom litteratur, Internet, intervjuer och en enkätundersökning. Avgränsningen kring konsumentundersökningen är att endast studera kvinnor i åldrarna 20-60 år. Enkäten skickas endast ut via mail, kundklubb och Facebook för att spara tid.Arbetet bygger på tre huvuddelar: Köpbeteende, Marknadsföring och Butikskommunikation.Teorin består av relevant fakta från olika litterära verk samt Internetsidor. Teorin beskriver vad som påv

APA, Harvard, Vancouver, ISO, and other styles

13

Houghtaling, Bailey Elizabeth. "Prioritizing Food Retailer Perspectives for Environmental Change in Food Stores to Encourage Healthy Dietary Purchases Among Low-Income Consumers in the United States." Diss., Virginia Tech, 2019. http://hdl.handle.net/10919/100729.

Full text

Abstract:

Supplemental Nutrition Assistance Program (SNAP)-authorized store environments could be improved to favor consumer purchase of healthy products. Engaging with the key intermediaries who can use marketing-mix and choice-architecture (MMCA) strategies to encourage low-income consumers to purchase healthy products aligned with the Dietary Guidelines for Americans (DGA), 2015-2020 is essential. This PhD research describes five investigations that explored the perspectives of food store owners, managers, and corporate or independent businesses (e.g., retailers) to inform healthy food retail approac

APA, Harvard, Vancouver, ISO, and other styles

14

Thombre, Avantika. "The Influence of Interactivity and Online Store Atmospherics of a 3-D Retail Store in Second Life on Consumer Purchase Intentions." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc84289/.

Full text

Abstract:

Second Life, a 3-D virtual world, has evolved as a shopping channel for both consumers and retailers. This channel of retailing offers interactive environment, allows designing atmospherics, and provides enjoyable shopping experience as compared to website stores. The purpose of the study was: (1) to identify the key features of Second Life stores and (2) to determine the relationship of the Second Life store features with consumer purchase intentions. The online survey was administered in Second Life by an external research agency, and 249 usable surveys were collected. The data were analyzed

APA, Harvard, Vancouver, ISO, and other styles

15

Quagliotto, Giorgia <1996&gt. "Retail Store Rebirth - The evolution of retail from place to purchase to experiential shopping. Focus on the changes in the retail strategies after the 2008 financial crisis toward omnichannel." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18235.

Full text

Abstract:

The new coming era of ‘on demand’ marketing has led to the innovation of many tools that need to be considered dependent and in a functional synergy. The concepts of the cross-channel mobility and the omnichannelling are at the basis of the novel structure of current succeeding brands. But how did we get to this? Retail was forced to an evolutionary phase, involving the adaptation of this marketing aspect, in order to overcome the critical situation. The economic crisis was the reason, and at the same time the stimulus, for a research of new modalities and solutions for physical places where c

APA, Harvard, Vancouver, ISO, and other styles

16

Dybdal, Andersen Anne, and Leonie Schreck. "Enhancing consumers' purchase intention by augmented reality : The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods." Thesis, Högskolan Dalarna, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27921.

Full text

Abstract:

Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). Non-probability sampling was conducted in order to collect primary data by making use of convenience and snowball sampling. A total amount of 408 valid responses were collected which were analysed by correlation, linear regression and moderation regression analyses. Results The variables related to augmented reality (product perception, risk p

APA, Harvard, Vancouver, ISO, and other styles

17

Rouse, Tyler. "Analysis of marketing strategies and advanced retail sales processes to improve Company A’s position in the segment." Thesis, Kansas State University, 2018. http://hdl.handle.net/2097/38788.

Full text

Abstract:

Master of Agribusiness<br>Department of Agricultural Economics<br>Aleksan Shanoyan<br>In recent years across the United States, product sales have seen a downward trend when compared to the robust sales figures posted around the 2010 time period across the major players in the product manufacturing space. Due to depressed commodity prices, large product sales have caused a lot of the dealers to shift in its prioritization of sales from a predominant large product business model, to a more diverse large product and small product strategy portfolio to stay profitable amidst economic headwinds. T

APA, Harvard, Vancouver, ISO, and other styles

18

Karki, Uttam. "Joint Determination of Rack Configuration and Shelf Space Allocation to Maximize Retail Impulse Profit." Wright State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=wright1578912008563221.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

RANGEL, FABIO DE BARROS. "IMPULSIVE BUYING IN TRAVEL RETAIL ENVIRONMENT: THE INFLUENCE OF THE ENVIRONMENT ON UNPLANNED PURCHASES AT AIRPORTS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24715@1.

Full text

Abstract:

Este estudo busca analisar o efeito do ambiente do varejo aeroportuário no comportamento do consumidor nas compras não planejadas. Foi utilizado o modelo conceitual de Mohan (2013), com a finalidade de testar tanto os elementos inerentes à loja (música, iluminação, lay out e atendentes) quanto as características individuais dos consumidores no que tange o lado afetivo, tanto o positivo quanto o negativo, assim como a necessidade de compra de determinado produto. Foi enviado por e-mail um survey para os clientes que compraram no Free Shop na loja do desembarque de São Paulo dentro do mês de jan

APA, Harvard, Vancouver, ISO, and other styles

20

Fixson, Steffen. "A simultaneous examination of the effects of salesperson relationship-building activities on retail buyers' purchase decisions." Thesis, Aston University, 2012. http://publications.aston.ac.uk/19231/.

Full text

Abstract:

Firms’ contemporary selling practices often not only demand that salespeople meet sales quotas, but also that they build strong, profitable relationships with customers. Given the belief that relationship-building activities can develop closer customer ties and improve sales performance, scholars have increasingly studied salesperson behaviors aimed at nurturing buyer-salesperson relations. However, while previous sales research has investigated the effects of a number of relational activities on performance outcomes in isolation, knowledge about their effectiveness in comparison to other impo

APA, Harvard, Vancouver, ISO, and other styles

21

Fiestas, Lopez Guido Jorge Carlos. "Mobile-assisted showrooming and the influence of location-based advertising on consumers' purchase intentions." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/135598/2/Jorge_Fiestas%20Lopez%20Guido_Thesis.pdf.

Full text

Abstract:

Over the last decade, the retail industry has seen dramatic changes, driven by advancements of new retail and mobile consumer technologies, evolving consumer and shopping patterns, and a growing consumer trend towards showrooming. As smartphones become increasingly integrated into consumers' lives, they have also led to a new threat for retailers: "mobile-assisted showroomers", that is, consumers who avoid sales staff and rather rely on their smart phones as personal shopping assistant. The goal of this thesis is to investigate the phenomenon of mobile-assisted showrooming and to understand ho

APA, Harvard, Vancouver, ISO, and other styles

22

Måssebäck, Simon. "A comparison of the IRB approach and the Standard Approach under CRR for purchased defaulted retail exposures." Thesis, KTH, Matematisk statistik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-150546.

Full text

Abstract:

We investigate under what circumstances the IRB approach under Regulation (EU) no 575/2013 (Capital Requirements Regulation) renders a lower capital requirement for purchased defaulted retail exposures than under the Standard Approach of the same regulation. We also discuss some alternative approaches to calculating the capital requirement for the mentioned exposures. The results show that it is only beneficial in a few cases to use the IRB approach compared to the Standard Approach. We can also see that the IRB approach in some cases renders a capital requirement that is clearly not reflectin

APA, Harvard, Vancouver, ISO, and other styles

23

Helmefalk, Miralem. "Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors." Doctoral thesis, Växjö, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69018.

Full text

Abstract:

While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. In addition, research has not yet provided any clear conceptualization of congruency in marketing when designing retail store atmospheres, other than stating that some cues are expected to match, therefore become pleasantly perceived. Thus, the main purpose of this research

APA, Harvard, Vancouver, ISO, and other styles

24

Torres, Telles Monica Violeta, and Shadi Mazhari. "Customer Equity Drivers and Purchase Intentions : Examining the Customer Equity Framework in the Retail Clothing Industry in a Swedish Context: H&M and Gina Tricot as the Case Study." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45218.

Full text

Abstract:

The customer equity framework was created by Rust et al. in 2000 after studying severalspecific industries. We use this framework as the theoretical basis for this study to examine the relative impact of the three customer equity drivers- value equity, brand equity and relationship equity- across two brands in the retail clothing industry on purchase intentions of young consumers. Based on the responses of 156 female university students who are the target for the two brands studied, value equity is the most important customer equity driver for customers whereas, for H&M relationship equity

APA, Harvard, Vancouver, ISO, and other styles

25

Karlsson, Miranda, and Peter Magnfält. "The Suboptimal Solution to Food Waste : A Qualitative Research of Swedish Grocery Shoppers’ Attitudes and Purchase Intentions towards Suboptimal Food." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43844.

Full text

Abstract:

Background Worldwide, one-third of all produced food is going to waste, and the number is increasing every year which consequently calls for action. A substantial share of the food waste is the outcome of grocery stores throwing away suboptimal food which yet is eatable but due to the date labeling, damaged packaging or in terms of appearance standards cannot be sold. Throughout the last years, numerous unique businesses have been formed in Sweden to offer suboptimal food both online and in physical stores. Still, Swedish grocery stores stand for 30 000 tons of food being wasted which is direc

APA, Harvard, Vancouver, ISO, and other styles

26

Gabrielsson, Dukstenieks Vendela, and Maya Strinnhed. "Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388916.

Full text

Abstract:

The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. The empirical material was collected through think-aloud observations and semi-structured interviews with 22 participants in total. The theoretical framework consisted of 6 aspects related to smart customer experience, including convenience and time convenience, personalisation, interactivity, control, usefulness, and involvement. Furthermore, the concept of the

APA, Harvard, Vancouver, ISO, and other styles

27

Dedic, Arnela. "The phenomena of Online Purchasing : Why do consumers make the choice of canceling their purchase online?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68302.

Full text

Abstract:

Purpose: This study aims to identify the most influential aspects that affect the consumer’s behavior regarding purchasing online, also why consumers choose not to complete their purchase or actually do complete it.   Research questions: How do an online retail store companies create a consumer experience resulting in a purchase or cancellation, and how do consumers perceive online experience? Methodology: A qualitative research approach was conducted, utilizing semi-structured interviews with two online retailing stores and five online consumers. Conclusion: The wants and needs in order to fu

APA, Harvard, Vancouver, ISO, and other styles

28

Miladinovic, Mira, Alsebai Lara Drak, and Riad Samir Wakim. "The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39865.

Full text

Abstract:

Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. Through Augmented Reality, potential customers can virtually try and interact with different products on online platforms, saving both time and efforts needed to make their purchase decisions. Purpose: The purpose of this study was to examine the impacts of Augmented Reality on Product Pur

APA, Harvard, Vancouver, ISO, and other styles

29

Williams, Belleza Victor Alonso. "Relación entre las acciones de Customer Experience - Capacitaciones en los retailers de construcción - y la decisión de compra de los maestros especializados en acabados del sector construcción de 25 a 60 años de NSE C." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652687.

Full text

Abstract:

El presente trabajo de investigación tiene por objetivo general determinar la relación entre las acciones de Customer Experience - Capacitaciones en los retailers de construcción - y la decisión de compra de materiales en los retailers del mejoramiento del hogar por parte de los maestros especializados en acabados del sector construcción de 25 a 60 años de NSE C. Se analizó el impacto de las capacitaciones bajo tres dimensiones. Primero se analizó si existía una relación directa entre la decisión de compra y el beneficio de las capacitaciones en términos de su trabajo, como el desarrollo

APA, Harvard, Vancouver, ISO, and other styles

30

Vejnarová, Alena. "Vybrané aspekty dodavatelsko odběratelských vztahů retailu a jeho dodavatelů." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113666.

Full text

Abstract:

The Diploma thesis ,Selected aspects of the retail supplier-purchaser relations' defines British grocery retailing. It presents government bodies which regulate retail industry and important independent not-for-profit organizations which have a strong influence on the market situation. It introduces the reader into legislation which regulates supplier-purchaser relations, particularly the Supermarket Code of Practice and its revised version the Groceries Supply Code of Practice. The analytical part examines the British market at the macroeconomical level, outlines the grocery retailing structu

APA, Harvard, Vancouver, ISO, and other styles

31

Fanoberova, Anna, and Hanna Kuczkowska. "Effects of source credibility and information quality on attitudes and purchase intentions of apparel products : A quantitative study of online shopping among consumers in Sweden." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123550.

Full text

Abstract:

Nowadays rapid development of information and communication technologies induced changes in many spheres of society. Digital media gives an access to diverse information sources ensuring vast available information. However, it became more difficult to evaluate credibility of these sources and quality of information provided by them. Issues of source credibility and information quality are particularly important in the context of online shopping. Consumers have to rely on information provided by online retailers and other sources in order to make a right purchase decision. The purpose of this m

APA, Harvard, Vancouver, ISO, and other styles

32

Pacheco, Susana Marília Martins. "Caracterização da compra offline e online dos clientes de uma multinacional de retalho." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7770.

Full text

Abstract:

Mestrado em Marketing<br>Apesar da expansão do e-commerce por toda a União Europeia ao longo dos últimos 15 anos, em Portugal, a desconfiança é ainda um grande entrave ao desenvolvimento do canal online quando comparado à compra em loja física. O presente estudo é quantitativo tem como foco principal caracterizar as compras offline e online feitas pelos clientes da Empresa X, estudando para isso as suas características sociodemográficas, a relação entre a subscrição ao programa de fidelidade da empresa e a lealdade dos mesmos clientes à marca. São os homens quem mais compra e mais gasta, em

APA, Harvard, Vancouver, ISO, and other styles

33

Farro, Salazar Karen Jemina. "Relación entre las estrategias promocionales (promoción de venta) y la intención de compra de productos de belleza en tiendas departamentales en la ciudad de Lima." Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652530.

Full text

Abstract:

La presente investigación es un estudio cuantitativo relacionado con las estrategias promocionales (promoción de venta) y la intención de compra de personas. El objetivo general para esta investigación es determinar la relación de la promoción de venta en la decisión de compra de productos de belleza en tiendas de retail, el cual conlleva a analizar y entender la importancia de la promoción hoy en día. La metodología utilizada está basada en la investigación – acción, el cual permite la observación directa del investigador hacia los resultados obtenidos, estos serán analizados desde un enfoq

APA, Harvard, Vancouver, ISO, and other styles

34

Matare, Tsaurayi Edwin. "Postharvest losses and changes in physico-chemical properties of fruit (peaches, pears and oranges) at retail and during post-purchase storage." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/71974.

Full text

Abstract:

Thesis (MScFoodSc)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: Postharvest fruit loss is a major challenge in addressing food security, sustainable management of resources and profitability of agribusiness. The incidence of postharvest loss and changes in physico-chemical properties of three types of fruit (peaches, pears and oranges) were evaluated at retail and during post-purchase storage. The amount of physical loss at the three retail outlets studied ranged from 3.61% to 18.09% among the fruit types, with the highest incidence occurring in peaches. The estimated annual national p

APA, Harvard, Vancouver, ISO, and other styles

35

Pirie, Elliot. "'I've got a feeling' : the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments." Thesis, Robert Gordon University, 2017. http://hdl.handle.net/10059/2719.

Full text

Abstract:

This thesis develops technology adoption and sensory information literatures through an evaluation of antecedents to consumers’ purchase location intention of Musical Instruments (MI). With the unique factor of instrument heterogeneity MI e-retail sales are information asymmetric propositions, where the consumer may make a sub-optimal purchase online having foregone the opportunity to experience the haptic information required to ascertain the instrument’s true quality. Despite a reticent adoption of MI e-retail from the traditional retail industry online MI sales are increasing, resulting in

APA, Harvard, Vancouver, ISO, and other styles

36

Neira, Ramos Stephanie Gabriela, and Zapata Belén Alessandra Quezada. "El uso del factor atmosférico del Visual Merchandising con relación a la intención de compra en los retailers minoristas de ropa femenina." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653901.

Full text

Abstract:

El estudio tuvo como objetivo el análisis de distintas variables que se encuentran presentes tanto en el interior como exterior de los espacios físicos de un retail minorista que pueden guiar a los consumidores, dentro de una tienda, a modificar su proceso de compra. Para ello, se definió un conjunto de variables del visual merchandising a las que los clientes están expuestos como parte de una estrategia y táctica de marketing que los conlleven a tener o experimentar una intención de compra. Dichos componentes están relacionados al ambiente y diseño del espacio de compra. Por ello, se estudiar

APA, Harvard, Vancouver, ISO, and other styles

37

Pereira, Diego Campos. "Sistemática para implantação de gerenciamento por categorias em supermercados de pequeno e médio porte." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/164601.

Full text

Abstract:

Com maior acesso à informação, disponível em múltiplos meios de comunicação, o comportamento do consumidor vem sofrendo uma acelerada transformação. O cliente, neste trabalho denominado de shopper, que realiza compras em um ponto de venda, está cada vez mais consciente e exigente com relação a o quê, quando, como e onde comprar. Diante deste desafio, a presente dissertação se propõe a definir um sequenciamento de etapas e ferramentas para operacionalização do gerenciamento por categorias (GC) em varejos de pequeno e médio porte, de forma a auxiliar o gestor no processo de tomada de decisão, vi

APA, Harvard, Vancouver, ISO, and other styles

38

Espinoza, Santos Pamela. "Factores del In Store Marketing en relación a la intención de compra en la categoría tiendas minoristas de ropa ubicadas en Gamarra en mujeres de 22 a 30 años del NSE B de la zona 7 de Lima Metropolitana." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626194.

Full text

Abstract:

Esta investigación tuvo como objetivo determinar la relación entre los factores del In Store Marketing y la intención de compra en las tiendas minoristas ubicadas en Gamarra en jóvenes de 22 a 30 años del nivel socioeconómico B. El presente estudio aborda un análisis de los dos principales factores que se encuentran dentro del In Store Marketing. El factor del entorno y el factor de promoción como influyentes en la tienda minorista, ya que actualmente en Gamarra se están desarrollando diferentes esfuerzos para generar más venta y es para ellos importante hacer más atractiva la visita para los

APA, Harvard, Vancouver, ISO, and other styles

39

Sangwan, Hemant. "Investigating consumers' purchase incidence, brand choice and purchase quantity decisions in frequently purchased categories---implications for pricing and promotional policies for retailers and manufacturers." 2008. http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=742258&T=F.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Qiu, Zhen-Jie, and 邱振傑. "A secure RFID purchase and after-sales service mechanism for retailer channel." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82581039815680803147.

Full text

Abstract:

碩士<br>國立中興大學<br>資訊科學與工程學系所<br>98<br>RFID has been regarded as a time and money-saving solution for a wide variety of applications, such as manufacturing, supply chain management, and inventory control, etc. However, there are some security problems on RFID in the product managements. The most concerned issues are the tracking and the location privacy. Numerous scholars tried to solve these problems, but their proposals do not include the after-sales service. In this paper, we propose a purchase and after-sales service RFID scheme for shopping mall. The location privacy, confidentiality, data i

APA, Harvard, Vancouver, ISO, and other styles

41

Chen, Hung-chih, and 陳弘智. "A Research of Consumer's Purchase Intention for Private Brand of Retailers." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/58112341899054727769.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

CHANG, KAI-HUA, and 張開華. "The effects of retailers' lookalikes on consumers' confusion and purchase intention." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/51453148735136619995.

Full text

Abstract:

碩士<br>輔仁大學<br>管理學研究所<br>94<br>As the competition among retailers is getting serious in Taiwan’s, some retailers issue their private brands in order to increase profits. However, some retailers realize that the low-cost, simple packages of the private brands cannot attract consumers’ attention efficiently, thus, some retailers begin to imitate the packages of national brands. These private brands are called “lookalikes” in this research. Lookalikes are not the same as “pirated goods”, which always have the same name as famous brands. Looalikes always lie in the edge of illegality. In this

APA, Harvard, Vancouver, ISO, and other styles

43

liang, Hsu chia, and 徐嘉良. "The relationship among marketing force,brand equity, brand preference affect the retailer's purchase intention:an empirical study of taiwan bedding retail industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/69317967437588729801.

Full text

Abstract:

碩士<br>國立嘉義大學<br>行銷與流通管理研究所<br>95<br>Abstract Nowadays network trading, industry over-capacity, numerous homogeneious products, and strong power of intermediary have made fims brand their company and product actively. Therefore, firms are devoted to being engaged in various kinds of marketing forces to beat competitors in increasing the visibility of their own products, raising customer preference and loyalty to its brand, and finally setting up and consolidate its brand equity. In the process of trading, how should the supplier make great efforts in order to strengthen the brand equity? The o

APA, Harvard, Vancouver, ISO, and other styles

44

Chiang, Pei-Jung, and 江沛蓉. "The Study of the Influence of Private Brand of Retailer on Consumer’s Purchase Intentions." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/69925325638489440389.

Full text

Abstract:

碩士<br>國立屏東商業技術學院<br>經營管理研究所<br>97<br>When the whole world economy is slow and prices of commodities rise, the consumers are quite sensitive to the price. In this economic situation, the retailer promoting “the above the price in value” of private brand products is tallying with populace's anticipation and demand. Former scholars studied emphatically in the domains of convenience store and electronic industry with private brand products, and had less discussion on the related research of warehouse store. Therefore this research is for the purpose of discussing the influence of consumers' percei

APA, Harvard, Vancouver, ISO, and other styles

45

Huang, Wei-Hao, and 黃威豪. "The Impact of Internet Retailer Image and Website Service on consumer’s Repeat Purchase Behavior." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/66439555016499970044.

Full text

Abstract:

碩士<br>樹德科技大學<br>資訊管理研究所<br>96<br>In recent years, it is surprised that the consuming rate of electronic store has been increasing with the development of internet. According to the TWNIC report which ends to January, 2008, there have over 1.55 billion people, about sixty-eight percent of Taiwan’s population, used the internet. In addition, more than six tenths consumers to indicate that they will purchase through internet again. Therefore, what factors that the electronic store can have influence on the consumer’s behavior will be divided to two parts in this research. And on the basis of 「con

APA, Harvard, Vancouver, ISO, and other styles

46

王郁玫. "The Effect of Retailer Price Promotion on FMCG Brand Substitution and Use Complementary Purchase." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/18086203782045343578.

Full text

Abstract:

碩士<br>國立交通大學<br>經營管理研究所<br>94<br>The past studies are limited in foods and do not prove whether price sensitive buyers purchase complementary or not. We will extend the study of promotional effects to FMCG category and, more importantly, to be empirical work on different price level of substitution and complementary products to advance promotional and merchandising practice. The data is collected by Dominick’s Database, which contains canner data of 85 stores, 29 categories in the US. Because the database is so huge and based on the topic which is about brand substitution and complementary, we

APA, Harvard, Vancouver, ISO, and other styles

47

Tsai, Pei-Fang, and 蔡佩芳. "Consumer Behavioral Analysis of Post-purchase Complaint and Retailer Switching for Fresh Food Products." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/78992174953247931290.

Full text

Abstract:

碩士<br>國立中興大學<br>行銷學系<br>92<br>Abstract This study intends to examine the relationships among satisfaction, complaint, and retailer switching behavior of consumers’ fresh food product purchases and the factors influencing location switching behavior. Considering consumers at different retail formats having various purchasing patterns, this study surveyed respondents at traditional markets and at the hypermarkets in Taiwan. Respondents at traditional markets valued the freshness, free of contamination, and overall quality of fresh food products more heavily. Respondents at hyperma

APA, Harvard, Vancouver, ISO, and other styles

48

Chiu, Hsin-Chiao, and 邱歆喬. "Decision Models of Green Purchasing for Retailers- Consideration of Consumers’ Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/n944n3.

Full text

Abstract:

碩士<br>國立中興大學<br>企業管理學系所<br>100<br>With the increasing of environmental awareness, governments and enterprises all encourage people to use green products. However, according to the results of a survey-based research, majority of the consumers realize the importance of environmental protection and they know to buy eco-friendly products as well. But some studies indicate that there exists a value action gap between purchase intention and real buying behavior. Consequently, retailers do not know how many green products they should buy from the suppliers. Ordering too much stock would result in hig

APA, Harvard, Vancouver, ISO, and other styles

49

Ji, Li-Huei, and 紀莉惠. "Consumer’s Social Behavior to Purchase Amount Effect–An Example of e-Retailer Firm in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/xfx9pd.

Full text

Abstract:

碩士<br>國立臺灣大學<br>國際企業學研究所<br>102<br>This study aims to figure out the relationship between customer’s interactive behavior with brand official page on social platform and customer’s purchase amount. Also, this study uses customer’s digital footprint to conduct customer segmentation to assist the enterprise to more precise marketing strategies and interact with customers. This study combines three part of dataset: e-retailer transaction data of Company M, official fan page of Company M on Facebook, and customer digital footprint of Company M. This study sorts the data of customer digital footp

APA, Harvard, Vancouver, ISO, and other styles

50

Tsai, Ying-Fang, and 蔡英芳. "The newspaper purchase behavior research report of “consumer to convenience store purchase retail sales newspaper”." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/w2z335.

Full text

Abstract:

碩士<br>銘傳大學<br>傳播管理研究所碩士在職專班<br>97<br>Taiwan media market faces a big innovation due to the internal and external circumstance has been changed continuously, for this reason all the management of media became difficulty more and more. Such as the news of “China time” sold their business operation by Jun 2008 to “ Wang Wang “ group was a big shock to everyone . A big competition not only come from print media , newspaper journalism itself but also from cable TV and network . It made the Taiwan newspaper marketing scheme from the original Two company monopolized the newspaper market became Three

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!