Dissertations / Theses on the topic 'Purchasing and saving behavior'
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Triki, Abdelfattah. "Role orientations and family purchasing behaviour : modelling the relationships for time saving and effort-sparing durables." Thesis, Northumbria University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.367421.
Full text藤村, 宣之, Nobuyuki FUJIMURA, 増生 子安, and Masuo KOYASU. "児童期における経済学的理解の発達 - 貯蓄・購買行動と経済学的事象に関する推理 -." 名古屋大学大学院教育発達科学研究科, 2005. http://hdl.handle.net/2237/9425.
Full textThienmongkol, Kaorat, and Pongsatorn Thaisuntad. "Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544.
Full textTuvesson, Joakim, and Shiyu Yu. "Student saving, does it exist? : A study of students' saving behavior, attitude towards saving and motivation to save." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45157.
Full textZakharova, Kateryna. "Influence of Packaging on Consumer Purchasing Behavior." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264056.
Full textFisher, Patricia J. "Saving behavior of U.S. households: a prospect theory approach." The Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1155590726.
Full textCelebi, Ayse N. "Reallocation Of Household Resources For Energy Saving Behavior." Master's thesis, METU, 2011. http://etd.lib.metu.edu.tr/upload/12613985/index.pdf.
Full textenergy saving behavior while using electrical household appliances for the housework. Household users form a balance at home determined by the household resources they have, and they do not want to change this fragile balance because it is established as a result of household users&rsquo
habitual behavior. It is crucial to persuade household users to save energy at home without disturbing the balance among resources. Persuasion becomes an effective tool at this stage. The study provides an efficient reallocation of the resources for energy saving behavior, which is supported by household resource reallocation and persuasion literature, and an empirical study.
Liu, Fen. "Professional Financial Advice, Self-Control and Saving Behavior." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397775657.
Full textHuang, Shuyi. "Chinese consumers’ apparel purchasing criteria, attitudes, perceived knowledge, face-saving, materialistic and ethical values." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/35291.
Full textDepartment of Apparel, Textiles, and Interior Design
Joy Kozar
China is the world’s largest apparel producer, exporter, and maintains the largest domestic apparel market. Since economic reform in the 1980s that opened up the Chinese market for foreign investors, China’s domestic apparel market has attracted many foreign (Western) apparel brands (Shenkar, 2005). More than 10,000 different international apparel brands share China’s domestic apparel market, including brands from France, Germany, Italy, Japan, the United States, Britain, and South Korea, among others. Around 2,000 Chinese domestic apparel brands have experienced difficultly surviving in China’s domestic apparel market. Besides the large number of foreign (Western) apparel brands, counterfeit apparel products have grown faster than China’s government can control. As a result, China has become the world’s largest counterfeit market. This has become a secondary threat to China’s domestic apparel market and national economy. Additionally, because of economic growth and modernization in China, Chinese consumers have accepted more Westernized values, but also retained their traditional face-saving values. Therefore, the purpose of this study is to explore how their attitudes toward counterfeit apparel products, China’s domestic apparel brands, and foreign (Western) apparel brands are influenced by their level of perception about knowledge and attitudes toward counterfeit apparel products, face-saving values, materialistic values, and ethical values. This study utilized a sample of males and females between the ages of 18 and 64, who reside in Guangzhou, Shanghai, Chengdu, and Wuhan, China. A questionnaire was utilized as part of this study and data was collected online by SOJUMP Survey Company. A total of 1,192 participants (736 males and 456 females) participated in this study. There are in total nine significant relationships that have been found in this study. First, the researcher found a positive relationship between Chinese consumers’ perception about knowledge of counterfeit apparel products and their attitudes about counterfeit apparel products. Second and third, the present study also discovered that Chinese consumers with favorable attitudes of foreign apparel brands or negative attitude of China’s domestic apparel brands would similarly hold positive attitudes of counterfeit apparel products. Fourth, the present scholar concluded that Chinese consumers with favorable attitudes of China’s domestic apparel brands tend to hold negative attitudes of counterfeit apparel products. Fifth and sixth, it was found that Chinese consumers with high level of face-saving values show positive attitudes of foreign (Western) apparel brands and counterfeit apparel products. Seventh, Chinese consumers with high level of face-saving values also possess strong materialistic values. Consequently Chinese consumers with strong materialistic values tend to hold positive attitudes of counterfeit apparel products and foreign (Western) apparel products, but negative attitudes of China’s domestic apparel brands. The findings of this study show that Chinese consumers have a very low level of perception about knowledge of counterfeit apparel products. It is necessary to connect educators, government, apparel industry, and brand owners to develop and enhance anti-counterfeit educational programs. These programs should clearly explain the perception about knowledge of Intellectual Property Rights (IPR), trademark, and the negative causes of counterfeit products are warranted. Also, it is better for China’s domestic apparel brand companies to develop better brand images and improve product quality to meet Chinese consumers’ face-saving standards and materialistic values.
Bai, Xuan, and Liu Dongyan. "Car Purchasing Behavior in Beijing : - An Empirical Investigation." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1833.
Full textThis study aims to give an overview on young Chinese consumers’ car purchase behavior. The results show that car purchasing decision is an important decision for most of Chinese. Consumers get information from different channels. The results of this study also tells us that Chinese consumers take “safety” as the most important characteristic and take “value for money” as the second most important and “riding comfort” as the third important characteristic. Chinese consumers take “after-sale maintenance” and “exterior design/size” as the forth most important factors when making the purchase decision. For “exterior design/size”, it indicates that Chinese people are status-seeking and Chinese people prefer to choose a bigger car with a good appearance (Mian Zi Che) to show their good social status and want to get respects from others. Chinese consumers put the least importance on resale value that is because second hand car market is not well developed in China.
Cilasun, Seyit Mumin. "Income And, Consumption And Saving Behavior Of Turkish Households." Phd thesis, METU, 2009. http://etd.lib.metu.edu.tr/upload/12611207/index.pdf.
Full textFisher, Patricia Jo. "Saving behavior of U.S. households a prospect theory approach /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1155590726.
Full textRomm, Aylit Tina. "Three essays on retirement date expectations and saving behavior." Doctoral thesis, University of Cape Town, 2011. http://hdl.handle.net/11427/10726.
Full textChang, Yu-Chun Regina. "Income uncertainty and household saving behavior : an empirical investigation /." The Ohio State University, 1993. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487844948074339.
Full textTeoh, Daphne Phaik-Kin. "Early experience correlates of excessive saving." CSUSB ScholarWorks, 1990. https://scholarworks.lib.csusb.edu/etd-project/452.
Full textEliasson, Malin, Lafourcade Johanna Holkko, and Senida Smajovic. "E-commerce : A study on women's online purchasing behavior." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7769.
Full textAbstract
Key words:E-commerce, women, online purchasing behavior, online shopping, Internet shopping
Purpose: The purpose of this thesis is to map out the present behavior of women between 40-55 years concerning Internet shopping. Fur-thermore, the research aims at finding and analyzing factors that might help marketers when persuading the target group to increase their usage of Internet as a purchasing channel for home textile and decorations.
Background: Along with the increasing usage of computers, E-commerce has emerged as a sales channel, and grows rapidly in Sweden. Due to the high growth rate many companies start up web sites for E-commerce. Hemtex AB followed this trend and started their web shop in October 2008 (S. Lindström, personal communication, 2008-10-30). Studies have shown younger consumers to be more frequent online shoppers than older consumers (HUI, 2006) and men to make more online purchases than women (Belanger et al, 2002). This might imply some difficulties for Hemtex concerning their start up of a web shop, since their main target group conists of women in the age 40-55 years. This demographic group is however large and has a high purchasing power (SCB, 2008), which mean it is a profitable group to target for marketers in various industries. One major difficulty with online shopping is the inability to touch the product before purchasing it, which can be a difficulty to overcome when selling textiles on the Internet (Forsythe & Shi, 2003). There-fore it is interesting to conduct research of the online purchasing behavior and habits of women age 40-55 years concerning the home textile industry.
Method: The purpose of this thesis was achieved by using customers of Hemtex AB as a critical case to take part in a survey as well as in a focus group. Two models concerning consumers‟ intention to make purchases in an online environment were used to analyse the out-come of the survey and the focus group.
Conclusion: The thesis determined computer experience and age of women to have an impact on whether they make online purchases or not. The largest obstacle for online shopping was payment discomfort and the largest benefit of shopping online was the conveniece factor. Several factors that could increase the probability for women of making online purchases age 40-55 was discovered, and specific rec-ommendations for marketers which target women in this age group were developed. Furthermore, one of the models concerning con-sumers‟ intention to make purchases‟ in an online environment was modified to focus the intentions of women to shop online.
Sammanfattning
Sökord: E-handel, kvinnor, Internet köpbeteende, Internet handel
Syfte: Syftet med den här uppsatsen är att kartlägga det nuvarande köpbe-teendet bland kvinnor i åldern 40-55 år beträffande Internet shop-ping. Vidare ämnar forskningen att hitta och analysera faktorer som kan hjälpa marknadsförare att få målgruppen att öka sitt användan-de av Internet som ett medium för att handla hemtextilier och in-redning.
Bakgrund: Samtidigt som användandet av datorer ökar så har E-handeln ut-vecklats som säljkanal och ökar snabbt i Sverige. På grund av den höga tillväxten väljer många företag att starta webbsidor för E-handel. Hemtex AB har följt trenden och startade sin Webbutik i Oktober 2008 (S. Lindström, personlig kommunikation, 2008-10-30). Studier har visat att yngre konsumenter tenderar att handla mer på Internet än äldre konsumenter (HUI, 2006) och att män handlar mer än kvinnor (Belanger et al, 2002). Detta skulle kunna innebära svårigheter för Hemtex när de startar upp en Webbutik eftersom deras huvudmålgrupp består av kvinnor i åldern 40-55 år. Denna demografiska grupp är stor och har stark köpkraft (SCB, 2008), vil-ket betyder att det är en lönsam grupp att rikta sig mot för mark-nadsförare i olika branscher. En stor svårighet med E-handel är att man inte kan undersöka varan före köp, detta kan vara en svårighet att överkomma när man ska sälja särskilt textiler över Internet (For-sythe & Shi, 2003). Därför är det intressant att forska i köpbeteen-det på Internet bland kvinnor i åldern 40-55 år beträffande hemtex-tilbranschen.
Metod: Syftet med uppsatsen uppfylldes genom att ett urval av Hemtex kunder fick delta i en enkätundersökning samt i en fokusgrupp. Två modeller om konsumenters avsikt att göra köp i på Internet använ-des för att analysera resultatet av enkäten och fokusgruppen.
Slutsats: Uppsatsens resultat var att datavana och ålder hade en effekt på om kvinnorna genomförde ett köp på internet eller inte. Det största hindret för köp på Internet var osäkerhet kring betalning och den största fördelen med Internet köp var bekvämlighet. Flera faktorer som kunde öka sannolikheten för kvinnor i åldern 40-55 att göra In-ternet köp var identifierade, och specifika rekommendationer fast-ställdes för marknadsförare som riktar sig till den här åldersgruppen. Vidare utvecklades en av de teoretiska modellerna om 'konsumenters avsikt att göra köp i en Internet miljö' för att fokusera på kvinnors avsikter att handla på Internet.
Kujala, Jouni. "Purchasing fresh foodstuffs ; an example of repetitive choice behavior /." Helsinki : University of Helsinki, Dept. of economics and management, 1992. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003498891&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textTarek, Jawad Al Fattal Zeineb, Rharbaoui Ismael El, and Amara Aldebe. "The influence of guerrilla marketing on consumers’ purchasing behavior." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-53362.
Full textGrigoryan, Lusine. "Corporate Social Responsibility and its Impact on Purchasing Behavior." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262325.
Full textRostam-Afschar, Davud [Verfasser]. "Labor Income Risk and Consumption/Saving Behavior / Davud Rostam-Afschar." Berlin : Freie Universität Berlin, 2015. http://d-nb.info/1075757649/34.
Full textHsu, Minchung. "Essays on health insurance, saving behavior and the wealth distribution." Diss., Restricted to subscribing institutions, 2007. http://proquest.umi.com/pqdweb?did=1428847741&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.
Full textCho, Soo Hyun. "Role of Saving Goals in Savings Behavior: Regulatory Focus Approach." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1259643705.
Full textTooth, Richard James Economics Australian School of Business UNSW. "Relative position and saving behaviour." Awarded by:University of New South Wales. School of Economics, 2006. http://handle.unsw.edu.au/1959.4/24958.
Full textwu, Chung-Ming, and 吳中明. "A Study on Purchasing Behavior of energy saving Illumination equipment." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/95885707828671860534.
Full text中原大學
企業管理研究所
97
Abstract T5 fluorescent lamps with some unique features caught attention of the author to launch the study. First off, as an energy saving option, T5 fluorescent lamps are noticed as a new generation product capable of seizing the market shares of conventional T8 and T9 lamps at least during the lead-time before LED lamps becomes practical in effective applications as indoor fluorescent lamps; however, currently T5 lamps see a disadvantage in their high cost of installation far higher than that of conventional lamps. Any organization will soon find that the cost it takes in purchasing T5 lamps will be extremely high if the energy saving T5 lamps from sources other than key players are not their options; however, purchasing from non-leading brands, particularly purchasing the T5 products (without any certified energy saving label) will lead to risks of high defective rate and short service life inevitably, so what are the essentials for the purchasing staff during making decisions and contemplating? Besides, whether if the difference in the knowledge and involvements in mastering T5 lamps leads to influence to the purchasing staff during selecting and purchasing T5 lamps with (or without) energy saving label? Furthermore, how does purchasing policy of an organization influence its purchasing staff’s behaviors during actual practice? Simply put, this study, by viewing at three angles namely the purchasing staff’s attitudes upon facing risks, the extent of involvement of purchasing individual, and the organization’s purchasing policy, explores the difference in purchasing behaviors demonstrated during purchasing “Energy Saving T5 Lamps with and without Energy Saving Label”. This study administered a questionnaire survey in which 300 copies of the questionnaire were distributed and 205 copies found, leading to 68% valid return rate, after eliminating the invalid questionnaires returned with incomplete answers or missing sheets. The results thus collected were further analyzed with some statistical analyses such as Descriptive Statistics Analysis, Reliability Analysis, 1-way ANOVA, Factor Analysis and Regression Analysis; and on the basis of these data, the study finds that first off an organization typically still takes T5 products of “Leading Brand with Energy Saving Label reflecting Quality” as top priority in its purchasing policy requirements; and secondly an organization tends to turn its option to T5 products without Energy Saving Label or to leasing of T5 products from leaser only upon the pressure or impact of purchasing cost for the replacement. Further, on the basis of its conclusions, this study presents recommendations as the follows: 1. A Key Player with Leading Brand – viewing on the universal value: it’s T5 product is assured in quality with the energy saving label, however, in terms of product price, its product life cycle is well in matured phase as per existing phenomenon of “booming manufacturers sprawling everywhere in the market” observed readily; hence to the price features, the price must be lowered down to the commonly expected level, or the high price will only drive the average consumers to keep using their T8 or T9 lamps in use or to wait for LED lamps likely to turn matured in techniques for easy applications. Another advisable recommendation is: A T5 key player might find it benefiting to launch a technological collaboration plan with an adequately certified “T85 Converting Rack” manufacturer to form a Strategic Alliance for Collaborative Sales to penetrate the Replacement Market segment exclusively, or to seize the organization purchasing market segment with leasing options; these strategic arrangements will not only reduce the dear replacement cost but also a breakthrough happen – help consumers overcome the current situation resulted from the misled common hint of “a wasteful behavior of replacing the T8 or T9 lamps in use with T5 lamps”. 2. For a non-key-player manufacturer: In view of the Energy Saving T5 Lamps with (or without) Energy Saving Label currently enjoying a competing strength in the product prices; it is strongly believed that your market share is likely to keep expanding once your lamps are marketed with Quality Assurance arrangement, market segmentation, product discriminatory pricing, building the product popularity and reliability of the non-leading brands products through Word of Mouth marketing. Besides, it is also equally advisable to seize the organization purchasing market segment by offering leasing options, the trick in marketing with leasing options is that it prevents the purchasers from doubt in defective rate due to the fact that Quality Assurance is already covered by the lease agreement, what is more is that it effectively reduces the dear cost of purchasing new ones for replacing the aged products and even help the consumer overcome the misled common hint of “a wasteful behavior of replacement in which exiting T8/T9 lamb fixtures are discarded” – a currently prevailing psychological obstacle.
Chang, Yu-Ho, and 張郁鶴. "Saving, House Purchasing and Generation Construction." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/44bn63.
Full text國立暨南國際大學
經濟學系
87
This dissertation is sourced from " the Survey data of Family Income and Expenditure of Taiwan, 1996. " The data analyzes and discusses families'' saving behavior in different generation group and different tenure choice. Chapter 3 establishes a linear regression model in saving rate. It analyzes a cross difference between different generation group and different tenure choice. The conclusion of this research appeal that adding the net mortgage expenditure of house owners with mortgage to disposable income and saving will not only lead to an increase in saving rate but also causes it getting closer to the saving rate of the household owners without mortgage. The influence of the forced saving is most obvious for the one generation families. However, the saving behavior of the three generation families are obviously influence by wealth transfer between different generation.
Chang, Huai Wen, and 張懷文. "Decision Behavior of International Purchasing." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/05472074080486843909.
Full textLee, Wen-Hong, and 李文宏. "Generation Automobile Consumers’ Purchasing Behavior." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/49038924079860352380.
Full text國立交通大學
管理科學學程碩士班
91
A consumer''s buying behavior is influenced by cultural, social, personal, and psychological factors. Especially for a car，that is consumer durable and high price. The car buying roles is complex buying behavior. The traditional study for major factors influencing buying behavior are 4P(Product、Place、Promotion、Price). But a buyer''s decision is also influenced by personal characteristics. Such as age and stage in the life cycle we call it generation marketing. People buy different goods and services over a lifetime. Such kind of papers of generation marketing had been published many cases abroad. Hope can be doing same subject study in domestic market. Consumers’ decisions are also influenced by personal characteristics. These include the buy''s age and stage in the life cycle. J Walker Smith & Ann Clurman co-author of Rocking the Ages, says that marketer''s do have to be careful about turning off one generation each time they craft a message that appeals effectively to another. The idea is to try to be broadly inclusive and at the same time offer each generation something specifically designed for it. For marketers, the most populous age groups shape the marketing environment. The aim of marketing is to meet and satisfy target customer''s needs and wants. In Taiwan, the population can be subdivided into some groups. Each group contains subculture, groups with shared values emerging from their special life experience or circumstances. Today''s young people are influenced by new buzzword and communication language. Companies may take an outside-inside view of their customers. Through "understanding consumer behavior" and "knowing customers" to achieve many profits as a consequence of creating superior customer value. The automobile consumer''s decision process passes through five stage: problem recognition，information research，evaluation of alternatives，purchase decision，and post purchase behavior. This research is trying to research a small number of recent purchasers，asking them to recall the events leading to their purchase. This research tries to locate consumers who plan to buy the product and ask them to think out about going through the buying process by generation. Make a reference command for future marketing strategy. The conclusion of this research find there are different wants and need in generation automobile purchasing. For B generation, they hope good brand images when they purchasing a car. Beside that they want ABS function and good price. For X generation，they would good price first then aspect of a car. Beside that they also concern branding and space. For Y generation，the first one they want aspect of a car and ABS function. Beside that they require space and accessory. This conclusion is match with their lifestyle. Key word: value、lifestyle、buying behavior、generation marketing 、generation group.
CHIEN, PEI-SHAN, and 簡佩珊. "Behavior of purchasing specialists in hospitality for purchasing safety foods." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/14768391108641203703.
Full text中國文化大學
觀光事業研究所
95
The identification of the origin of food sources is of prime importance for the protection of consumers. Purchasing specialist is the key person who can control the food safety in hospitality. The purpose of this study was to explore the influence factors of purchasing safety foods in hotels. This study conducted a partial test of the Theory of Planned Behavior by assessing purchasing specialist’s attitude, subjective norms and perceived behavioral control toward purchasing safety foods. The structural questionnaires were sent to the purchasing specialists of the hotels in a mail delivery. There were 198 valid copies of questionnaires returned. The valid response rate was 54.5%. In this study, the SEM (the structural equation model) method was used to evaluate the behavior of purchasing specialists in hospitality for purchasing safety foods. The results indicated that: (1) The behavior of purchasing specialists in hospitality for purchasing safety foods was positively correlation with behavioral intention; (2) The proposed model was well fit the purchasing specialists’ behavioral intention of purchasing safety foods; (3) The purchasing specialists’ behavioral intention of purchasing safety foods was directly and positively affected by attitude, subjective norms and perceived behavioral control; (4) The stockholders, managers and coworkers were the key roles in stakeholder that significantly positive effected to subjective norms; (5) Perceived behavioral control was positively affected by “self-efficacy” and “facilitating conditions”. Results from this study emphasized the importance of subjective norms and perceived behavioral control as key factors associated with purchasing safety foods.
Lin, Han-Shiang, and 林漢祥. "Applying Theory of Planned Behavior to Explore Bio Exhibition Visitors’ Purchasing Intention and Purchasing Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/w786a3.
Full text國立屏東科技大學
高階經營管理碩士在職專班
106
In this study, the visitors of the 7th China Health and Nutrition Expo were given questionnaires and asked to participate in a survey study. 233 effective questionnaires were retrieved out of the 276 passed out, equating to an effective questionnaire rate of 84.4%. The results of the effective surveys show: (1) 188 people were purchasers of biotechnology exhibition products, and 45 people were non-purchasers. The majority of purchasers were females with ages between 41-60, with education level at university/college, and with the most prevalent nationality being Chinese (including those from Taiwan, Hong Kong, and Macao); their monthly income ranged between ￥10001 and 20000, their occupations were mainly industrial or commercial, their purchases value ranged between ¥501~1000, and their purchased product type mainly focused on health food. (2) Behavioral attitudes, subjective norms, perceptual behavior control, and purchase intentions all had a positive correlation with purchase behavior. The higher the monthly income, the stronger the purchase intention and actual purchase behavior by visitors. (3) Behavioral attitudes, subjective norms, and perceived behavioral control had a significant influence on purchase intentions. (4) Whether or not visitors actually purchased biotech products resulted in significant differences in their personal attitudes, subjective norms, and perceived behavioral control. From this result it is discovered the group of visitors who purchased displayed higher performance of behavioral attitudes, subjective norms, and perceived behavior control.
Yang, Wen-Jin, and 楊文靚. "The Household Formation and Saving Behavior." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/58803927027880858346.
Full text淡江大學
產業經濟學系
88
There are two significant phenomena in Taiwan recently. One is the saving rates of families to decrease , and the other is the nuclearization of family. The studies of Taiwan’s saving focused on economic and demographic variables but ignored household pattern. As pointed out by Kotlikoff and Spivak (1981), families can self-insure against uncertain dates of death through implicit or explicit agreement with respect to consumption and interfamily transfers. Therefore, in the absence of perfect annuity market, these risk-sharing arrangements provide powerful incentives for family formation. The objective of this thesis is to study the relationship between household formation and saving behavior under uncertainty, which are joint determined. This paper adopts McElroy (1985) Nash bargaining model to derive saving functions and indirect utility functions that determine household membership. Using the method of simulation, we compare the saving behavior of different types of household and report the utility gain for parents and their child respectively if they choose to form one household together. The data of 1989 Women Living Survey is used in the empirical study. We apply Probit model to analyze the choice of household formation. Based on the estimation, we infer saving determinants furthermore. The analyses show that saving and household formation are indeed joint determined. And the significantly different saving behavior is found between nuclear and stem families. Families provide insurance against the uncertainty of life and the function thus exerts influence on savings.
Lo, Chih-Hsuan, and 羅智炫. "Individual Characteristics, Purchasing Factors, Overconfidence and Mutual Fund Investors’ Purchasing Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/29386364190054680129.
Full text國立勤益科技大學
企業管理系
99
Traditional financial study is constructed on the theory of that investors are rational and their trades are random, but financial scientists find out that investors are not always rational. Therefore, the behavioral finance has started to thrive. From the previous studies, stock investors perform overconfidence, so from this phenomenon, it results the excessive trades those lead to investment return rate is unsatisfied. Furthermore, the specialty of mutual fund is to transfer the fund to professional managers then to operate and for long-term possessive. However, in this way, whether this process can totally avoid the situation of stock investors’ overconfidence? This paper uses questionnaire to discuss the relationship between investors’ personality, purchase reasons, purchase behavior and the degree of overconfidence, and analyze the investors who have different personal number and characteristics, whether those factors will be different on the degree of overconfidence. The result proves that, age, career, annual income, household register place, personal number does not affect the degree of investors’ overconfidence, but, gender, educational background, marriage status do have significant effects. Factor in the purchase, purchase behavior and overconfidence among the study constructs are positively related significant. In this paper, personal number is one of the important factors, The Number of the part of life, the empirical results were not overconfidence phenomenon.
Chen, Mei-Yu, and 陳美瑜. "Impulse purchasing behavior of Mobile shopping." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4kwjg7.
Full text元智大學
經營管理碩士班(國際企業學程)
106
With the rapid development of technology in recent years, the internet, mobile devices and mobile online shopping market become vastly popularized. This change of shopping form doesn’t involve geography and time only. It also brings a big change on consumer behaviors. The enterprises can deliver related product information and sales promotions to consumers at any time. Moreover, consumers can use any mobile devices, like apps, to shop anywhere at any time. In order to increase consumers’ shopping desire, the enterprises use diverse sale strategies to attract consumers’ attention. The various situations while purchasing will also affect consumers’ final decision. So far, we don’t have enough complete studies to show that impulse purchasing behavior is affected by same factors as online shopping’s strategies by mobile devices. Therefore, the goal of this study is to understand the relationship between mobile shopping desire and impulse purchasing behavior. The model is based on Goal-Directed Behaviors Model, suggested by Perugini and Bagozzi in 2001. We utilized Structural equation modeling (SEM) to explain how the shopping desire is formed and the impact on purchasing behavior from the desire. This study will be mainly focusing on Taiwanese consumers. According to the survey data, we take descriptive statistics analysis, Reliability and Validity Analysis, factor analysis, and structural equation modeling (SEM) to analyze the data.As the result shows sales promotion, online review, and the emotion have positive effects on the shopping desire. The shopping desire has the significant positive effect on the mobile shopping impulse purchasing behavior.
"Food Purchasing Behavior: Choice, Change, Challenge." Master's thesis, 2013. http://hdl.handle.net/2286/R.I.16456.
Full textDissertation/Thesis
M.S. Nutrition 2013
Wang, Su-Fei Sophia, and 王素菲. "Irrational Behavior on Purchasing Dietary Supplements." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2wz4hw.
Full text國立陽明大學
醫務管理研究所
107
Purpose ehavioral economics has becoming a new stream of economics that aims to explain human behavior with reference to their actual incentives instead of those proposed by classical economics. Our thesis is to study the relationship between demographic factors and Irrational Behavior on Purchasing Dietary Supplements. Method We conducted a survey from December 2018 – January 2019. The target population consist of athletes and employees from the financial sector . A total of 530 complete questionnaires were returned (response rate = 96%). We then performed Pearson’s Chi-squared correlation test, Fisher’s exact test, independent sample test, bivariate analysis, and logistic regression to determine factors associated with irrational consumer behaviors. Result The results showed that women were more prone to irrationality then men. Athletes were more impulsive than non-athletes. Employees from the financial sector were more irrational than employees from other sectors. Irrational behaviors were more prevalent for those with lower income. People in neuroticism nature showed higher irrationality in purchasing behavior than other groups. We also found those who self-rated as the “Impulsive type” are more prone to irrational behaviors. Those who termed themselves as the “imaginative type” showed strongest endowment effect and loss aversion behaviors. Conclusion Our survey results demonstrate that demographic factors are associated with consumer irrational purchasing behaviors, which is in line with the recent development of behavioral economics. Low pricing strategies may not be the most V efficient way to increase demand. Instead, company should emphasize on the value of their product from consumer’s perspective by determining the actual incentives associated with purchasing intensions.
Shi, Cheng-Hong, and 施程鴻. "Diesel Car Purchasing Behavior Intention Analysis." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/01708173431188311937.
Full text國立交通大學
運輸科技與管理學系
98
When Taiwan government canceled the limitation of diesel cars and allowed it to import and sell in 2004, the annual sale volumes of the diesel cars in Taiwan grew times than before. The researches for purchasing of diesel cars are very rare. This paper attempts to study the factors which influence the behavior intention of purchasing diesel cars. In this study, we design the questionnaire based on the Theory of Planning Behavior. After referencing to the literature, we added two dimensions, “Product Quality” and “Perceived Risk”, to the research structure. Rasch model can present important factors from different clusters of samples. By using regression and ANOVA, this study explored the influence extent of the consumers’ intention to purchasing diesel cars in different aspects. The study survey was conducted in the BBS (PTT) and the visitors to 20th Taipei INT’L Auto Show 2010 during December, 2009. The effective sample size is 1009. This study is the first study that analyzes the consumers’ behavior of purchasing diesel cars by Rasch model. The results of regression analysis support all the assumptions, and the R2 is as high as 51.2%. The results from the Rasch model analysis indicate that “Behavioral Intention” is that the consumers generally have the willingness to buy diesel cars. “Product Quality” said that, safety and fuel-efficient are more important than the brand. “Attitude” said that consumers agree that the diesel cars are energy saving and environment protecting. “Subjective Norms” was informed that relatives generally agree diesel cars. The purchasing budget of consumers are 600 thousand to one million NT dollars, so the companies could launch cheaper diesel cars. The government could popularize more environmental protection concepts to increase the consumers’ purchasing intentions. The most important factor that affects consumers' behaviors of purchasing diesel cars in Taiwan is environmental factor, and it is different from the result mentioned in Lee (2009) that consumers in South Korea take the operating costs as the key factor. This study may provide reference on marketing for the government and automobile-related industry as a future policy or strategy.
Chen, Che-Yen, and 陳哲炎. "The Study of Purchasing Behavior of." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/91044991057794610243.
Full text國立中興大學
森林學系
90
The main purposes of this study is to construct the purchasing behavior model for wood raw material importers in Taiwan, and to provide improvement suggestion for suppliers. The questionnaire was used to collect the information. The nonparametric statistical methods were introduced to analyze individual decision maker factors, buying center factors, environmental and organizational factors, purchase-related factors, and satisfaction for wood raw material suppliers. As results, the background factors of individual decision makers led to success purchasing. The factors of price, quality and property of wood raw material were very important information. The economic factors and managerial orientations were main effects in environmental and organizational factors respectively. The small buying center of wood raw material importers in Taiwan was identified as medium complexity, high formalization, and medium centralization types. The factors of purchase complexity and importance of purchase were positive relationship with buying center factors. The factors of price of wood raw material and order handling should be the first priority to be improved for wood raw material suppliers.
Wu, Yi-hsiung, and 吳義雄. "The study of the importance of consumers purchasing energy-saving air conditioners." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/15270248191841131779.
Full text國立中央大學
環境工程研究所碩士在職專班
99
In recent years, the overmuch greenhouse effect brought global warming. The air conditioner seems to have become indispensable appliance to each family in daily life. Therefore, in this high environmental protection and awareness of energy saving society, the enterprises strengthen its green management, develop low-pollution, energy saving, high efficiency, and health-oriented air-conditioning products will enhance people to choose their products. And the businesses will get highly competitiveness and profitability. The study uses the Likert scale questionnaire, in the consumer point of view to analyzed and discussed about the Government’s Green Mark policy and buying factor of air conditioner. The result shows: The most of respondents think that the Government didn’t enough guidance about green consumption and energy saving products; It suggests that the Government can use the TV commercial (1st) and Internet news (2nd) to tell people how to buy green products; The first consider factor of buying air conditioner is energy saving ;.『Hitachi』is the first brand in respondents’ answer;.“Energy saving ”, “price” and “promotion” are the highest degree of the eight factors. Finally, I use the results of analysis by questionnaires to construct the criteria of consumer buying decision-making and range the consumer buying-preferences priority. It will provide some suggestions-like business strategies, green marketing, and create advantages to air conditioner manufacturers. Also,dssing the effects of Government is promoted green consumption system mark environmental protection mark, and energy saving mark for reference to Government relevant units.
Lin, Chia Hsin, and 林佳欣. "Energy-saving of Lighting on choosing behavior." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/11987814747978170497.
Full textChen, Ching Yao, and 陳靜瑤. "A Study of Consumers’ Precautionary Saving Behavior." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/14476555052319652816.
Full text國立彰化師範大學
商業教育學系
87
The purpose of this study is to examine the factors that affect consumers’ precautionary saving behavior. The sample for this study is drawn from the 1995 Survey of Consumer Finances (SCF). Due to the heteroscedasticity among the variances of disturbances, the Generalized Least Squares (GLS) method is used to investigate the factors that affect consumers’ precau-tionary savings. The sample selection model (Heckman;1979) is applied to analyze the factors that determine the precautionary savings of consumers with the most precautionary saving motives, and avoid inconsistent estimates of population parameters due to the correlation between disturbances of the sample selection equation and the precautionary savings equation. The GLS results indicate that age, gender, number of children, workyears, education, occupation, race, permanent income, current income, net worth, liquidity constraints and social insurance benefits are significant factors that affect consumers’ precautionary savings. The first stage of sample selection model shows that age, gender, number of children, race and permanent income are the significant factors which affect the probability of the most precautionary saving mo-tives. And, the second stage of selection model reveals that precautionary savings for consumers with the most precautionary motives are only determined by current income and net worth.
Tu, Ping-Kung, and 杜秉恭. "Influencing Consumers’ Purchasing Behavior through Sports Sponsorships." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/26202231021464353680.
Full text國立臺北大學
企業管理學系
99
More and more international brand merchants sponsor athletic activities because they believe sponsorship can establish relationship with local consumers to increase market share and even create long-term competitive advantages. Sponsors can enhance awareness of their brand by sponsoring famous entities, and athletic events can acquire simultaneously acquire (e.g. budget) simultaneously. More importantly, sponsors want to strengthen the relationship with consumers or constitute the brand legitimacy by sponsoring athletic activities, in addition to enhancing brand awareness in local area. Sponsored events which consumers could obtain the internal and external benefits affect consumer’s brand preferences. This study has three purposes. First, exploring consumer cognition values of sponsored athletic activities constructs the value dimensions, and compared the effects of brand relationship among different value dimensions. Second, examining the intermediation between cognition value and purchasing brand-product behavior contribute the relationship between program value and consumer behavior. Finally, we also investigate the moderator of decision making process to intensify the applications of past sponsorship behavior model.
Chen, Yunju, and 陳韻如. "Purchasing Behavior Of Chinese Tourists In Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/69695865554755170998.
Full text臺北市立體育學院
休閒運動管理學系碩士班
100
The study focused on the Chinese tourists in Taiwan and attempted to discuss the relationships among characteristics, purchase motivation, and customer satisfaction rate of Chinese tourists in Taiwan. There were 303 Chinese tourists in Taiwan who had actual purchase behaviors purposively surveyed from April to May, 2012. The main findings of this study were as follows: 1. Most of the study subjects were from age 40 to 49, married, had children, and involved in business and service industries. Most of them came for the purpose of sightseeing and indicated it was their first trip in Taiwan. Their travel companians were majorly co-workers, and information for Taiwanese commodities and itinerary were both collected from travel agencies. 2. The major purchase motivation of Chinese tourists in Taiwan was to purchase products that were unavailable in China and the price was not a determinant for their purchases. 3. The main factor of shopping satisfaction of Chinese tourists in Taiwan was the efficacy of salespersons while the influences of shopping time in the store was not determinant. 4. The purchase motivation would significantly predict the price dimension in the shopping satisfaction; the stringer purchase motivation, the higher shopping satisfaction in term of price. Around 1.18 million Chinese tourists visited Taiwan in 2010 and the number had increased by 100,000 in 2011, which suggested their consuming ability should not be overlooked. To understand the purchase behavior of Chinese tourists in Taiwan could assist the government in developing relevant policies to advance their purchase behaviors other than promoting the tourism in Taiwan. The shopping time and diversity of products should also be improved by commercial practitioners.
LAN, YU-RU, and 藍育儒. "Examining Customer Purchasing Behavior on Tablet Computer." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/25746732673437473226.
Full text真理大學
資訊應用學系碩士班
101
Abstract From the perspective of technological process, people gradually rely on technology products. This may lead to the growth of new technology products such as tablet computer. Unlike traditional personal computer, tablet computer is a revolution in computer area. People just use fingers to touch the screen of tablet computer for operating the tablet computer. Tablet computer has become popular one of the electronic equipments for people. This study used the model of goal-directed behavior (MGB) to examine behavioral intentions on buying tablet computer. Our MGB model is assessed by using data from a sample of 170 individuals in Taiwan and analyzed using the partial least squares (PLS) method. The results of this study indicate that: (1) perceived behavioral control, anticipated positive emotions, anticipated regret, and past behavior have positive significant effects on desire; (2) anticipated negative emotions have positive significant effects on anticipated regret; (3) desire positively significantly influences behavioral intentions; (4) desire mediates the relationships between perceived behavioral control and behavioral intentions, between anticipated positive emotions and behavioral intentions, and between anticipated regret and behavioral intentions. This study also provides policy implications and managerial suggestions. Keyword: Tablet computer, the model of goal-directed behavior, partial least squares
Jing-LiangWang and 王景樑. "Purchasing Behavior of Group Insurance：An Exploratory Study." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/32170035609269482609.
Full text國立成功大學
企業管理學系專班
101
For enterprise, purchasing group insurance is not only for the lawful responsibility, but also for talent retention and employee's welfare enhancement. In the other hand, insurance company acknowledged the reason and motivation of purchasing the group insurance on customers with individual enterprise characteristic while expanding the group insurance business, which combined with undertaker’s perceived risk, then can help the expansion and development of group insurance market. The research used multiple-case study methodology on certain insurance company that carried four enterprises. And used the unstructured questionnaire to understand why the enterprises in different fields want to purchase group insurance, and how they to do evaluation on insurance companies in the decision process deeply; What type of perceived risk the undertaker bore in the process of purchasing, thereby influence the purchasing willingness of enterprise . Through comprehensive analysis of this case, the findings of the study were concluded as follows and hope it can provide reference for following research which related to quantify analysis to verify our finding and also provide alternative conclusion: 1. The enterprise characteristic will affect the purchase motivation of group insurance. 2. The enterprise characteristic will affect the purchase willingness of group insurance. But because the role and perceived risk of staff that will strengthen or weaken the influence of enterprise characteristic on purchase will.
Liu, Jui-chin, and 劉瑞琴. "Singles purchasing behavior in bride cake market." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/73441947616408694082.
Full text國立中山大學
企業管理學系研究所
92
The purpose of this study is to analyze consumer behavior in bride cake market. The study divides into two parts: one aims consumers who married before 1996 and are above 40-year-old. Through deep interviewing, we can profile consumer behavior in the bribe cake before 1996. The sample of the second study is singles of 18 to 35 years old. According to decision process of EKB model, this research tries to realize consumer purchasing behavior. The results of this research are as follows: 1. The scale of bride cake industry won’t diminish at the present time. 2. Acceptable price is rising up. 3. Western bride cake is consumer’s favorite, then goes to the mixed form. 4. Famous bride cake chain store is the most favorite buying place. 5. Credit is the favorite payment pattern. 6. Valuable information comes from relatives, friends, and store’s sales. 7. In terms of product attributes, consumer emphasizes “good taste”, “good services”, and “fair price”. 8. Geographical variables don’t have significant differences in consumer behavior. 9. Via cluster analysis, samples are divided into three groups, namely “Fashion Seeker”, “Innovator and Adventurer”, and “Realist and economist”. In terms of demographic variables, significant differences exist only in sex and age. There are more female in “Fashion Seeker” and “Realist and economist”. And the age in these two groups is for the most part range from 18 to 25 years old. The age of “Innovator and Adventurer” is for the most part range from 26 to 30 years old. “Fashion Seeker” values “vogue”, “beautiful looking” and “notable brand”, and concerned “TV advertisement”.
Yeh, Pei-Wen, and 葉佩雯. "Discovering customer purchasing behavior from payment datasets." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/682rnc.
Full textSu, Ching-Lun, and 蘇敬倫. "Predicting Online Purchasing Behavior Using Clickstream Data." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/nnmd7f.
Full text國立臺灣大學
經濟學研究所
106
Online shopping has been booming in recent ten years. It is now a critical issue for online retailers how to make good use of the rich data generated in the process of online shopping. Online retailers cannot observe physical characteristics of the customers, such as gender and age. But they can use browsing data to analyze customers’ preferences and predict purchasing behavior. This study explores the relationships between browsing behavior, customer characteristics, and purchase results using clickstream data from the website of an online wine retailer. I use a K-Means model to cluster customers based on the filters they chose when browsing the website. I find the clustering results are significantly correlated with customers’ location and gender. Also, the more filters a customer choose before a purchase, the more wines they buy and the higher their order total. The results of logistic regressions show that customers who choose a low price range to filter products are most likely to buy.
Huang, Siou-jhu, and 黃秀竹. "Logistics Market Segmentation Using Organizational Purchasing Behavior." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/42394579681704718165.
Full text國立高雄第一科技大學
運籌管理研究所
101
The 3PL (Third-Party Logistics) servie provider market is highly competitive now. It thus becomes critical for every 3PL to establish its competitive advantages. One of the ways is to identify customers’ requirements and characteristics of each market segment through market segmentation. Past research about logistics market segmentation is primarily based on customers’ perception of logitics services and logistics service qualities. The research tries to validate the possibility of segmenting logistics market by actual data about customers’ purchasing behavior. Targeting on organizational customers of the market, data are collected through questionnaire survey. It is shown that logistics market can be clustered into three groups - heavy-use quality-oriented, heavy-use high-level-decision-making oriented, and low-use price-oriented - through clustering analysis based on purchasing behaviors. However, the differences among these groups are limited with respect to customers’ requirements in logistics services and logistics service qualities. The features are more salient in sales volume and contracting relationship. Based on the classification of 3PLs by Lai (2004), it is suggested that traditional freight forwarders (TFF) may take low-use price-oriented customers as target while full service providers (FSP) may target on both heavy-use customer segments.
CHAN, YU-TING, and 詹育庭. "Research on the Purchasing Motivation and Purchasing Behavior of Web Celebrity Recommended Products." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/62p85h.
Full text中華大學
企業管理學系
107
After the rise of the Internet, the Internet has gradually become a new channel for advertising, and gradually replaced the traditional print advertising. In keeping with the old concept of blog marketing, web celebrity USES its online platform to recommend products to its fans or share tips on how to use them. The purpose of this study is to understand which method of web celebrity recommended products will arouse consumers' purchasing desire and then choose to buy the recommended products. In this study, a total of 200 questionnaires were issued by online questionnaires and physical questionnaires, 170 of which were effectively recovered, with the recovery rate reaching 85%. This study found that the main reason to watch web celebrity recommended products and arouse the desire to buy is that the video is interesting, and the most products purchased are beauty products and snacks, and the main motivation to buy products is to shop online because of the curiosity and taste of products. It is suggested that manufacturers or web celebrity can conduct target marketing according to the main consumer groups described in the statistical results to improve the sales results.
Yeh, Chun-liang, and 葉春良. "The Analysis of Household Saving Behavior in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/592eya.
Full text世新大學
財務金融學研究所(含碩專班)
96
After Taiwan regains its independence from Japan colonization, economy has developed very fast. And Taiwan economy has been evolving along with the civilization of Taiwan. Will the changes of civilization construction affect saving behaviors in Taiwan? In order to observe the variance between population and savings, we have divided the time span of 1994-2006 into 15 generations by taking 4-year as a generation and study how populations in different generations affect the saving amount of Taiwan. The conclusion of the report can be summarize as follows, 1.As people age, they tend to save more money and savings peak at their middle-age. After their savings reach the peak, savings decrease as people get older. 2.White-collar salary correlates negatively with savings level. It’s interpreted that white-collar individuals spend more even with higher salary. Therefore, saving rate correlates negatively with works. 3.As predicted, families with dependents under age 18 have lower saving rates for more education spendings. 4.Disposable income correlates positively with savings. According to Engel’s theory, less and invariant spending opportunities may increase saving level. 5.If works in north of Taiwan, normally can have more disposable income. However, the price level in the north is higher than other areas, spending might higher as well. 6.There is no significant correlation of the gender of family head and working area with saving rates.
Wang, Hung-Yu, and 王弘煜. "The Relationship of Website Atmospherics, Purchasing Involvement and Website Attitude on Purchasing Behavior Intensions." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/82719778028456589279.
Full text國立臺北大學
企業管理學系
95
Since Kalakota and Whinston defined the E-commerce in 1996, Internet is not only a message transmission tool but also it becomes another choice while shopping. Many shopping decisions are made accompanying with the Internet data searching and website browsing. Internet has become the most important tool to the firms and customers. In the past, we always focused research on the website service quality and website security. As the result of the technology and the relevant research make the website designers have an obvious performance on websites’ trading mechanism. And this development also makes the online shoppers having no fear of disturbance in the rear. The atmospherics has played an important role to the physical store. Firms which use the environmental cues such as audios, music, colors, and layout designs to process invisible communication. In the recent years, the researchers start to focus on the topics like how to draw the browsers into the website and satisfy their real need. Therefore, this research aims to the website atmospherics and tries to find out associated dimensions’ papers on website attitude, purchasing involvement and purchasing intention. Throughout the papers research, this research concludes the past research and put forward the research framework. Then, the answers of questionnaires were collected and need to explore the relationship of website atmospherics, purchasing involvement and website attitude on behaviour intension and provide the conclusions to the marketers as website atmosphere design reference. By using the factor analysis, reliability analysis and structure equation model, the data was analyzed, and the conclusions were finally obtained : First, the model of website atmospheric, website attitude, purchasing involvement and purchasing intension has good model fit. Second, website attitude is an intermediate factor between website atmospheric and purchasing involvement, and it is also an intermediate factor between website atmospheric and purchasing intension. Third, the most important website atmospherics of the retail website are “Entertainment Factor” and “Information Factor”. Therefore, those two factors shown better on the website, the consumers’ attitude toward the website would be better.