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Yang, Yan. "Medicare Supplemental Insurance Purchasing Decisions and Ownership." Case Western Reserve University School of Graduate Studies / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=case1184215611.
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McLennan, Steven. "THE IMPACT OF LOCAL ON MEAT PURCHASING DECISIONS." DigitalCommons@CalPoly, 2014. https://digitalcommons.calpoly.edu/theses/1315.
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The research examines the target market for a meat product produced by the local university. Further, desirable attributes of meat and how consumers definition of “locally produced and/or raised” are identified. A total of 290 personal interviews were completed in San Luis Obispo County, California on the consumers’ willingness to purchase Cal Poly meat. Likely purchasers are found to be 31 percent of the San Luis Obispo population. The target buyer of Cal poly meat products are both male and females, who tend to be older, and make more than $60,000 a year. Local is defined by 31 percent of likely Cal Poly Meats buyers as being grown and/or raised within the county they reside in, and also shared by residents of San Luis Obispo County. Additionally, it was found local vegetables are a more highly valued product than local meats, fruits, and wines product grown within the San Luis Obispo County.
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Dallefeld, Matthew A. "Collegiate strength trained males and protein supplement purchasing decisions /." Available to subscribers only, 2009. http://proquest.umi.com/pqdweb?did=1797219721&sid=1&Fmt=2&clientId=1509&RQT=309&VName=PQD.
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Neils, Scott R. "Country of Origin Labeling Impact on Consumer Purchasing Decisions." NSUWorks, 2009. http://nsuworks.nova.edu/hsbe_etd/83.
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Perception plays an important role in the human assessment process. This construction of an image is based on many factors, including race, religion, national origin, income, gender, marital status - in short, the summation of our life experiences. An important consideration for the methodology consumers utilize for purchase decisions has been also referred to as the "Country of Origin" (COO) effect. This individual bias based on perceptions and attitudes has a significant impact on how consumers make their purchasing decisions.
The 2008 Farm Bill legislation contained a requirement for country of origin labeling (COOL) for beef, lamb, pork, and other products. This paper examined some of the 2008 Farm Bill's impact on consumer's purchasing decisions regarding beef and related meat protein products. Of a potential population of over 700 respondents, 161 responses were received. Correspondence analysis and preferences indicated by the respondents were used to analyze the results.
Respondents were mostly well educated, white, in higher income brackets, and split about 60%-40% between male and female. Food safety is considered important and respondents generally believe that the US food supply is safe. Over 40% of respondents had no knowledge of COOL and its background, but about 70% of respondents believed that COOL should be mandatory for all meat products studied. The majority of respondents (111 of 161) indicated that they would be willing to pay $0.25 to $1.00 per pound more for COOL. However when asked about the likeliness to pay, 25%-30% indicated that they were "Not at all Likely" or "Somewhat Likely" to pay.
The correspondence analysis results indicated that beef was a product eaten more often, but considered expensive. Chicken was eaten more often and considered inexpensive and healthful. Turkey was a product considered healthful and inexpensive. Lamb was considered expensive, while pork was inconclusive in the two dimensions used.
The results of this study provide information for producers, purveyors, retailers, and the government on the importance of COOL as perceived by consumers, and their willingness to pay for this labeling.
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Dallefeld, Matthew Allen. "Collegiate Strength Trained Males And Protein Supplement Purchasing Decisions." OpenSIUC, 2008. https://opensiuc.lib.siu.edu/theses/457.
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The nutritional supplement business has become a billion dollar industry. Many individuals are looking to increase endurance, strength, and muscle mass and as a result are using various types of nutritional supplements, including protein supplements. While data indicate the prevalence for the purchasing of protein supplements is high, it is still unclear what factors these individuals consider when purchasing these supplements. Sixty-seven questionnaires were returned from collegiate, non-athlete males who strength train in the Student Recreation Center at Southern Illinois University-Carbondale. The questionnaire aimed to determine the frequency of protein supplement purchasing, the factors the subjects considered when purchasing protein supplements and also the subjects primary sources of information on the supplements they purchase. Seventy-two percent of the subjects had purchased protein supplements. The three factors considered most were the cost of the protein, grams of protein per serving, and type of protein. The three sources used most were friend/peer, magazine, and internet website. Dietitians need to further market themselves to this population of collegiate non-athletes. They have the skill and capability to provide them with the knowledge on nutrition and nutritional supplements and their role in physical performance.
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Narasimhan, Yamini. "The Link Between Green Purchasing Decisions And Measures Of Environmental Consciousness." Ohio University / OhioLINK, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1082121508.
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Yang, Ruohui. "An investigation of forecasting methods for a purchasing decision support system. A real-world case study of modelling, forecasting and decision support for purchasing decisions in the rental industry." Thesis, University of Bradford, 2012. http://hdl.handle.net/10454/5664.
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This research designs a purchasing decision support system (PDSS) to assist
real-world decision makings on whether to purchase or to sub-hire for
equipment shortfalls problem, and to avoid shortage loss for rental business.
Research methodology includes an extensive literature review on decision
support systems, rental industry, and forecasting methods. A case study was
conducted in a rental company to learn the real world problem and to develop
the research topics. A data converter is developed to recover the missing data
and transform data sets to the accumulative usage data for the forecasting
model.
Simulations on a number of forecasting methods was carried out to select the
best method for the research data based on the lowest forecasting errors. A
hybrid forecasting approach is proposed by adding company revenue data as a
parameter, in addition to the selected regression model to further reduce the
forecasting error. Using the forecasted equipment usage, a two stage PDSS
model was constructed and integrated to the forecasting model and data
converter.
This research fills the gap between decision support system and rental industry.
The PDSS now assists the rental company on equipments buy or hire decisions.
A hybrid forecasting method has been introduced to improve the forecasting
accuracy significantly. A dada converter is designed to efficiently resolve data
missing and data format problems, which is very common in real world.
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Mhlatyana, Lovington Unathi. "Optimising the marketing mix to influence consumer purchasing decisions in liquor outlets." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/11712.
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Retailers, Wholesalers, Marketers, Alcohol distributors and Manufacturers continuously fight for volume growth and market-share gain within the total alcohol market. Most of the answers of how much each can gain over a period of time remain a mystery that can only be answered by the consumers. The consumers determine who will have more share of wallet or share of throat more than the other. This is also equally applicable to brands, packs and the various alcohol categories that exist in the market. Why is it important, you possibly wonder? It is important because the alcohol market is an integrated part of our society; it contributes immensely to the South African economy and its value chain is enormous in value. Consumption expenditure increased from R3 513 039 000 in 2004 to R8 558 232 000 by 2013 in the Eastern Cape alone. In the last 10 years there has been an increase of new products that are being introduced into the market across all categories ranging from traditional alcoholic brands to flavoured and ready to drink brands. This presents an opportunity to alcohol consumers, alcohol shoppers and sellers alike. This opportunity meant that the consumer is spoilt for choice and retailers / wholesalers have an opportunity to list more brands which could possibly result in increased margins. Further to the above, South African marketers face both market challenges as well as proposed legislation regarding advertising of alcohol products. Some of the challenges include marketing clutter, competition, diverse nature of the South African consumer, infrastructure issues, government legislations, social media and digital platforms. The liquor industry of the Eastern Cape contributes approximately R7,7 billion to the Gross Geographic Product of the economy of the Eastern Cape through direct and indirect impacts; Approximately 23 620 permanent jobs are supported by the Eastern Cape liquor industry annually; Tax revenue attributable to the liquor industry in the Eastern Cape is R3,9 billion; and the economic impact of the liquor industry on gross capital formation is in the region R3,4 billion per annum. The purpose of this research is to optimise the marketing mix to influence consumer purchasing decisions in liquor outlets within the Border district within the above context. The objective of this study is to identify the marketing mix that influences consumer purchasing decisions in liquor outlets. The study will be conducted within the Border district. The Border district consists of various geographies within the Eastern Cape, South Africa. The area of the study will focus on key municipalities namely; Buffalo city, Amathole, Chris Hani and Joe Gqabi municipalities. The target sample size for this study was 360 consumers. A survey questionnaire was used to measure respondents’ preferences, attitudes, motivations and perceptions. The respondents were instructed to highlight the answer that best described them and / or their preferences. Questions were asked and the respondents had to highlight to what extent they agreed or disagreed with the question. Key findings are that there is high level of agreement that price and promotions influence consumer-purchasing decision in liquor outlets. The highest percentage of respondents are in agreement that beer is a first choice of drink and a second is spirits. 69% of the respondents agree that they change from the usual drink to a different drink when they go out. This can be attributed to the notion that consumers like to badge and want to be seen drinking brands that will be deemed socially acceptable in public, or brands that are the latest trend. The key benefits from the study include improved ability for marketers to reposition brands, give clear recommendations for drinking occasions and better understanding on how to efficiently distribute alcohol portfolios, extend brands and introduce limited editions.
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Philip, Joyal [Verfasser]. "Driving Factors Influencing Consumers Decisions On Purchasing Cars In UAE / Joyal Philip." München : GRIN Verlag, 2021. http://d-nb.info/1229280154/34.
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McCummings, Carolyn. "Social Influences of Suburban Black Residents Food Purchasing Decisions Using SNAP Benefits." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4936.
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In low-income, suburban Black communities, the prevalence of diet-related chronic illnesses is alarming. Various influences often increase diet-related illnesses among this population. One influence is the use of SNAP benefits to purchase food. In this study, the influences of SNAP as well as other influences affecting food purchase decisions among the study population was examined. A qualitative multicase study approach was used and, face-to-face interviews were conducted, to understand the experiences of 20 low-income, current recipients of SNAP who were Black and lived in suburban, New York. The data indicated the most significant influence, communicated by the participants, was that children in the household had a great deal of influence over food purchases. This was followed by health issues and concerns of those in the household and, the SNAP benefit amount. The study results shed light on multiple issues faced not just with buying food, but with trying to buy healthy food on a SNAP budget. The findings are consistent with previous studies which suggest food choices are often influenced by personal and cultural ideals, and controlled by present income, family structure, and the health of family members. The study findings also support Bandura's conceptual framework which believes before changes in behavior can take place, factors that can possibly influence behavior must be considered. In conclusion, providing guidance for both public health and social service providers on the influences that effect behavior among specific populations may impact social change and lead to greater success in the prevention of diet-related chronic illnesses.
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Stašková, Diana. "Role of Celebrity Endorsement in Purchasing Decisions in Cosmetics on the Czech market." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193218.
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The aim of this master thesis is to find out whether celebrity endorsement is influencing factor on decision-making process when purchasing cosmetics (hair care and skin care) in Czech market. Master thesis is divided into two main parts. Theoretical part describes consumer decision-making process, role of celebrity endorsement and examples how celebrity endorsement is used nowadays by L'Oréal. Practical part then focuses on analysis of consumer behaviour through quantitative (online questionnaire) and qualitative research (focus groups) in order to analyse what consumer thinks about celebrity endorsement and to which extent is Czech beauty shopper influenced by it. Thanks to these analyses I was able to identify the most influencing factors, position celebrity endorsement within this group and create set of recommendations regarding most important tools when promoting skin care and hair care products on Czech market.
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Borthwick, Sarah. "The potential for 'green' fiscal policy measures to influence individuals' vehicle purchasing decisions in Scotland." Thesis, Edinburgh Napier University, 2015. http://researchrepository.napier.ac.uk/Output/8820.
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Climate change is recognised worldwide as a major concern, with serious repercussions. Observed temperature rises are increasingly being linked to human activity. Evidence indicates a strengthening vehicle-orientated society, with negative implications for climate change. To achieve the targets to mitigate climate change, governments have undertaken a series of environmental reforms to their policy measures. Pricing signals, designed to shape individuals' behaviour with incentives/disincentives, are provided via government-led fiscal policy. This research focuses upon those measures targeting individuals' future vehicle purchasing behaviour. Environmental savings are achieved by purchasing a relatively lower emission vehicle than the vehicle most often used at present. This research explores the weighting of situational and psychological factors shaping individuals' future vehicle purchasing decisions. The modifications to current taxation policy, deemed necessary to start thinking about, seriously think about and definitely buy a lower emission vehicle, are also investigated. The potential influence of hypothetical policy measures to further encourage a lower emission vehicle purchase is also considered. To address the aforementioned research topics, a postal questionnaire survey was administered to a sample of Scottish motorists. 1,336 responses were collected, equating to a response rate of 28.3%. Cluster analysis was applied to the overall population, and the differences subsequently evaluated. For the Scottish motoring population, situational factors were generally more influential than psychological factors in informing individuals' future vehicle purchasing decisions. Disaggregating the population into segments indicates variation in the factors driving individuals' future vehicle purchasing behaviour. Revised behavioural models were presented to visually demonstrate the differences. The strength of psychological constructs provides insight into the preparedness of individuals to purchase a lower emission vehicle, and thus the type of policy interventions most effective in influencing future vehicle purchasing behaviour. Results indicate a sizeable potential for using vehicle excise duty, value added tax, hydrocarbon oil duty and the plug-in car grant to shape individuals' future vehicle purchasing decisions towards a lower emission vehicle. This reported influence was generally found to increase as individuals become more prepared to purchase a lower emission vehicle in the future. Tax incentives were identified as more influential than disincentives in shaping individuals' future vehicle purchasing behaviour towards a lower emission vehicle. This is particularly so as individuals become more prepared to purchase a lower emission vehicle. In keeping with established psychological theory regarding behaviour change, individuals were found to require a progressively greater tax incentive/disincentive to advance through the behaviour change process towards purchasing a lower emission vehicle. Those individuals most prepared to purchase a lower emission vehicle were generally found to require the lowest incentive/disincentive to change their future vehicle purchasing behaviour towards such a vehicle. Motorists were found to be most influenced by hypothetical policy measures reoccurring throughout the period of vehicle ownership, followed closely by those present at the time of vehicle acquisition. Across all segments, a proposed ‘feebate' system presents the best opportunity for shaping future vehicle purchasing behaviour towards a lower emission vehicle. However, the reported influence of hypothetical policy measures was largely found to increase as individuals become more prepared to purchase a lower emission vehicle. Collected results are discussed in context of past research and current transport policy. A series of recommendations, directed towards both future researchers and policy makers, are then presented.
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Spangenberg, Stephne. "The influence of cold chain food packaging on consumers' purchasing decisions : an exploratory investigation / S. Spangenberg." Thesis, North-West University, 2008. http://hdl.handle.net/10394/4321.
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Shearer, David Charcles. "A comparative analysis of factors affecting the purchasing decisions of cleaning rag buyers in the Eastern Cape." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1020928.
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The objectives of this research project were to identify and compare factors that influence the purchasing decisions of Multifibres’ customers active in each channel. Multifibres manufactures and distributes industrial cleaning rags to three channels or client categories, these being industrial resellers, industrial end-users and the walk-in customers. An extensive literature review revealed that purchasing decisions are influenced by, amongst other factors, the buyer’s role, the internal cognitive processes of the buyer, as well as factors present in the buyer’s business and external environment. An empirical study was conducted utilising in-depth interviews. The most prevalent, emergent themes that buyers attached the greatest weight to when purchasing cleaning rags were: price; quality; service; relationships; and, convenience. These factors were probed, analysed and compared, based on each buyer category’s unique set of characteristics. When motivating their purchasing preferences, resellers emphasised the importance of the business relationship and trust as being paramount, while end-users viewed price and service as the most important factors. Walk-in customers valued the combination of price and convenience as the most important reasons influencing their purchasing decisions.
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Persson, Stefan, Ümit Dilek, and Frida Dahl. "Purchasíng of environmental friendly computers : How consumers value green characteristics based on a conjoint analysis." Thesis, Jönköping University, JIBS, Business Administration, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11.
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Problem: Environmental awareness was rated as the most current trend in 2006 by the readers of Swedish newspaper DN (Olausson, 2007), and in 2005 97 per cent of the Swed-ish population thought that environmental issues will have or already have had an influence on Sweden (Swedish Environmental Protection Agency, 2005). Higher awareness about environmental issues leads to more environmental friendly products and new processes by companies for lower consumption of energy and harmful materials. However, the impor-tance of the contribution of households and electronics on the environment seems to be underestimated. Therefore, it is of importance to understand how consumers consider the environmental friendliness of electronic products, and computers in specific for this thesis.
Purpose: The purpose of this thesis is to examine how consumers value environmental friendliness when buying computers and how this influences their purchase decision.
Method: In order to achieve the purpose stated, a conjoint analysis was first made through an experiment in order to see how the consumer make trade-offs between certain attributes of computers. After the experiment, respondents were asked to answer a questionnaire which has been used to connect computer purchasing and environmental values to con-sumer behaviour theories.
Conclusions: The assumption on environmental friendliness being the least valued attrib-ute by consumers has not been supported by the results of the conjoint analysis done; in fact it has instead portrayed environmental friendliness as the second most important, be-fore price and performance, only after accessories. The results have also shown that envi-ronmental friendliness was appreciated in a computer, and that its existence in a computer affects the purchase decision positively. The results of the post-experiment questionnaire have illustrated that environmental friendliness of computers has a strong effect on the purchase decision when combined with other attributes, although it may not be regarded of high value by itself. While a computer by it self are likely to satisfy needs as low as social need, the environmental friendliness of computers appears to satisfy esteem needs. It has also been demonstrated that social factors could have strong effects on purchasing of green computers if more and better information were available. Further, moral obligations and at-titude to behaviour factors concerning green computers seem to be strong, while perceived control and subjective norms appear to be low in today’s society.
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Liu, L. "Turning stardust into gold dust : how do sports celebrity endorsements of luxury brands influence the intentions and decisions to purchase of Chinese consumers?" Thesis, Coventry University, 2016. http://curve.coventry.ac.uk/open/items/a4120065-59f9-4d5f-b190-47ca25f6e686/1.
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As a result of three decades of rapid economic development, China has become the world’s second largest economy and the second biggest market for luxury consumer products (Chevalier & Lu, 2009; Degen, 2009). The most populous nation in the world is also a leading sports power with strong yet mythical potentials in its sports business market (Chadwick, 2008). This thesis studies the area where luxury consumption and sports business intersect in the market by examining the phenomenon of sports celebrity endorsement of luxury brands and how such endorsements lead to the intentions and decisions by Chinese consumers to purchase the endorsed brands. Employing a mixed-method approach by using qualitative interviews and quantitative surveys, this study adopts a methodological triangulation research design, which involves semi-structured interviews with brand managers and professionals to explore their knowledge and experiences, questionnaire surveys of consumers to understand their demographic characteristics and luxury consumption motives and considerations, and confirmative structured interviews with consumers to ensure the reliability of the research and expand the findings. Research data analysis generated three major findings. Firstly, the purchasing intentions and decisions of the consumers are the result of the synchronised functioning of a triad of social, personal, and commercial factors that define both the endorsers and the consumers. Secondly, the characteristics of the sports celebrity endorsers in terms of their attractiveness, trustworthiness and expertise have positive relationships with the represented brand equity, which in turn has a positive relationship with the consumers’ intentions and decisions to purchase the endorsed products. Thirdly, Chinese consumers demonstrate a weak and conditional preference for local sports celebrities to endorse international luxury brands. These research findings explain why it is more difficult for luxury brand owners to sell to the consumers than to impress or interest them, particularly in the context of the Chinese market. This is a pioneering academic study, intended to provide insights into how consumers in China respond to sports celebrity endorsement of luxury brands. It 2 provides an academic understanding of a knowledge gap between the studies of luxury business and sports marketing. It may benefit the strategists and practitioners of luxury brands by providing an empirical understanding of Chinese consumers and their decision-making processes under the influences of sports celebrity endorsements, so they can develop marketing communication strategies more effectively in the emerging market.
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Debbink, Thomas M. "MAKE-BUY DECISION MAKING: A MULTI-THEORETICAL EXAMINATION." University of Cincinnati / OhioLINK, 2001. http://rave.ohiolink.edu/etdc/view?acc_num=ucin997977397.
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Fernandez, Martinez Pablo Enrique. "THE MAKE-OR-BUY DECISIONS IN ITALCEMENTI PACKING SOLUTIONS : A quantitative approach in the global purchasing strategy context." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102835.
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Many multinational corporations find themselves frequently in the dichotomous question of whether to make or buy a given component; but when those companies are operating with a global purchasing strategy, oriented to high levels of centralization and dealing simultaneously with the implications of purchasing and producing the same item, the approach to take the decision becomes difficult to find, even with the current literature and practitioners knowledge This master thesis addresses in a comprehensive proposal the way to undertake this kind of make-or-buy decisions. Through the literature review done, regarding global purchasing strategy, purchasing models, supplier selection methods and make-or-buy frameworks; it was found a convenient model to merge those concepts with the empirical experiences of a single case study in the Italcementi Group, one of the largest Cement producers in the world. The model proposed considers both strategic and economic elements and is designed as an iterative algorithm that evaluates several alternatives in order to arrive to the best make-or-buy approach. The methodologies selected and combined to solve the problem are mostly quantitative, but keeping the importance of qualitative elements within the analysis. The outcome of the thesis is a contribution to academicians and practitioners aiming to turn the existing knowledge about make-or-buy decisions into practical solutions for business management.
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Mothapo, Moshibudi Nancy. "Importance of clothing brands on the purchasing decisions of Generation Y in the Vaal Triangle area / Mothapo, M.N." Thesis, North-West University, 2013. http://hdl.handle.net/10394/10623.
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This study focuses on the importance of clothing brands on the purchasing decisions of Generation Y individuals. The research concentrates specifically on university students aged between 17 to 26 years, located in the Vaal Triangle Area. This study aims to determine if this group of Generation Y members are brand conscious in their choices of clothing brands and what influences or motivates them to buy clothing brands. The findings suggest that Generation Y students are brand conscious, in that the right choice of clothing helps them create an image and identity for themselves. Peer and family influences play a crucial role in their choice of brands as it aids in their socialisation process. In addition, advertising is an important variable in communicating brand values and establishing an image for the brand. Celebrities also have an impact on branded clothing as they promote certain attributes such as image, quality and status. However, the results of this study are limited given that the study was only conducted amongst students in the Vaal Triangle area. Furthermore, the research does not follow the individuals over time to see how their brand choices might have changed. In order to maintain Generation Y students’ loyalty, it is recommended that brand managers focus on building an emotional attachment to make their brands special and bring a lasting competitive advantage. In addition, advertising should be used not only to create awareness but also to influence brand image and preference. Generation Y individuals establish their brand preferences at an early age especially during their years of study and, therefore, targeting this consumer group may be rewarding because with careful promotions, marketers can create a group of brand loyal customers for the future.MCom (Business Management), North-West University, Vaal Triangle Campus, 2014
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Lindblom, Adrean, and Johanna Gustafsson. "Konsumenters medvetenhet om företags arbete med CSR." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1947.
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Borglund et al. (2012) argues that today it is becoming increasingly important for companies to work with CSR because stakeholders are more engaged in issues related to social responsibility and the environment. However, much research shows that it does not play a major role how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in the garment industry. Our study has among other things found evidence that companies doesn’t reach out with information about their work with CSR. If they would like to reach out to costumers, they need to find better channels. Having the information on the website is not enough to reach out to consumers who are not currently looking for information on CSR. It is found in our study that the knowledge of store managers and other employees in the selected stores are deficient. It is therefore difficult for the consumer to get the information needed to make an informed buying decision.
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Hastings, William R. "An exploration of how Generation Y demographics and point of sale marketing methods affect Generation Y’s purchasing decisions in bars." Thesis, Kansas State University, 2012. http://hdl.handle.net/2097/15109.
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Master of ScienceDepartment of Hospitality Management and Dietetics
Betsy Barrett
Alcoholic beverages and on premise alcoholic beverage retailers have become important to the food and beverage industry in the past three millennia. On premise consumption of alcoholic beverages is necessary for income in bars which makes it crucial for alcoholic beverage producers and retailers to identify methods to increase sales and consumption of their products. One method used by retailers and producers is to market their product at the point of sale (POS). However, the effectiveness of various POS marketing methods can vary depending on the demographics of the consumer cohort being targeted. The Generation Y cohort is reaching legal drinking age and is quickly becoming the majority of customers patronizing bars. Because many members of Generation Y are new to the drinking and bar scene, point of sale marketing may be an effective method of introducing Generation Y to high profit beverages. Currently, 33% of all alcohol beverage marketing expenditures target customers at the point of sale. Therefore, the purpose of this study was to investigate how components of on-premise marketing methods, along with demographics, influence Generation Y’s purchasing decisions in bars. The sample was 216 members of Generation Y from across the country. Instrument development included a review of literature, three focus groups, a pilot study and a review by three industry experts. The final survey was distributed nationwide by Zoomerang.com. T-tests, ANOVA, factor analysis, and regression were used for data analysis. Results indicated that respondents patronized local bars and usually once a week, they drank regular beer, and spent an average of $23 per outing. Males, non-whites, and those who patronize bars on a weekly basis were significantly more likely to purchase alcoholic beverages based on POS logoed items at a bar. However, most respondents indicated that POS logoed items had no impact on their decisions and that assurance marketing was more important. Future studies need to be conducted focusing on either assurance marketing or logoed items. Also, demographic specific studies could be useful for local bars.
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Sohani, Armin, and Tarek Fahmy. "The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20741.
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The uncontrolled spread of COVID-19 pandemic has surpassed all the expectations. Nations closed their boarders; the economy is going into recession and the whole world is suffering from the emerged pandemic. Although the effects of the pandemic economically and socially can be measured and estimated, thought the changes in the buying behaviour of customers is not easily predicted. As hygiene products demand went up and supply went down causing panic hoarding by some of the consumers. It became interesting for the researchers to explore the impact of the COVID-19 pandemic on the brand preferences in purchasing decisions for hygiene and food products. As a result, the main purpose of this master thesis is to broaden the scope of consumer behaviour as a field by adding a complementary empirical perspective to the current literature on how a pandemic affects brand preference in purchasing behaviour, since it is a topic lacking in empirical research. Furthermore, based on the branding theory and the consumer behaviour theory, the PMO model was built, which provided the bases for collecting empirical data needed for this dissertation. This dissertation was conducted using a qualitative approach with an abductive reasoning. Sixteen semi-structured interviews were conducted with Swedish customers. The findings indicated aspects of price, quality, risk and loyalty became tied to the pandemic in the context of the health aspect of the COVID-19 virus. While there were not much indicating large shifts in preferred brands, there were large changes in health consciousness and qualitative demands on brands due to the pandemic affecting brand preference.
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Macavei, Iunona Georgiana, and Afshana Saleh. "Do they really get influenced? : A psycho-social study examining the presence of fashion SMIs on Swedish female consumers' fashion related purchasing decisions." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447128.
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Consumers now more than ever are concerned by a teeming pool of social and cultural powers-Social Media Influencers (SMI)-that influence their purchasing decisions. Fashion as one of the most extensive industries in the world has spurred the rise of fashion SMIs on Instagram. As such , identifying that previous literature has studied female and male consumers jointly, this thesis thus, by employing a psycho-social methodological approach and a Consumer Culture theory perspective, takes a rather explorative modus operandi in trying to understand the perception of Swedish female consumer toward fashion SMIs while identifying the factor related to fashion SMIs that contour Swedish female consumers perceptions and facilitate purchasing decisions. Some of the findings are 1) fashion SMIs that are always presenting their perfect self are considered mischievous, 2) fashion SMIs consumers to discover their true selves, 3) fashion SMIs expertise is highly valued when seen outside a collaboration, 4) fashion SMIs trustworthiness is enhanced when they also present the flaws of their lives,5)consumers are rational buyers and regardless of the great influence of fashion SMIs, they finalize their purchasing decisions based on their needs, product attributes, and opinions received from friends and family.
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Dahlqvist, Josefin, and Samanta Preiksaite. "How competing brands are being communicated through Influencer Marketing : A qualitative study aimed to explore how consumers evaluate an influencer communicating competing brands." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39953.
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Background: In today’s society, Influencer Marketing (IM) has become a rising phenomenon where brands collaborate with influencers in order to reach a wider range of consumers. Through the popularity of IM, influencers hold strong influential power since consumers feel a higher level of relatedness to them than traditional marketing efforts. The strong influential power enables influencers to communicate competing brands within a short period of time. Purpose: The purpose of this study is to explore how consumers are evaluating influencers who communicate competing brands, from the aspects of trust and relationship. Method: This study applied an inductive, qualitative approach with an exploratory and interpretive view of the findings. The research was conducted through semi-structured interviews with 11 participants, on the aspect of how they evaluate a fashion influencer’s communication on the platform Instagram. Conclusion: The findings of this research contributed to the development of a conceptual model, including the aspects of personality & relatedness, trust, as well as influencer-consumer relationship. These aspects are important for the influencer to understand, in order to perform the communication in the most effective way to increase consumer purchasing decisions.
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May, Spencer, and Lars Andreas Sundberg. "The Transitional Environment of E-tail vs. Retail : An exploratory study of the factors that trigger channel purchasing decisions within the area of Umeå." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76694.
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In the field of consumer goods the ecommerce industry has been growing rapidly. This rapid growth has created significant pressure on traditional retailers forcing them to institute change or risk being removed from the market. The primary objective of this study was to examine the shopping behavior of Umeå inhabitants in the Retail vs. Online Channels of the clothing sector. The goal was to identify key decision factors that cause consumers to choose a specific purchasing channel and use this information to create and test a conceptual model. The model focused on five decision factors including: (1) Loyalty (online, retail), (2) Physical Product, (3) Price, (4) Promotion, and (5) Convenience. We were also were interested in whether IT affinity (level of Internet browsing experience) had a direct relationship to the decision factors. To satisfy our research objective a deductive quantitative method was chosen. Information was tested in the form of a self-completion survey using a sample taken from 113 Umeå, Sweden residents between the ages of 18-29. This age group was specifically chosen, as almost 90% made purchases within a 4-month period (HUI, 2012 p.6). In the final analysis we concluded that all five decision factors in the Online Channel correlated whether positively or negatively, i.e., in some manner affected the final purchasing decision. The decision factors Loyalty Online, Promotion, and Physical Product were the strongest factors influencing the decision to purchase online. Price and IT Affinity correlated with Convenience, which in turn, correlated with Promotion, a decision factor contributing to online purchasing. Physical Product negatively correlated. Regarding the Retail Channel, the Physical Product was the strongest and only significant decision factor correlating positively to retail purchasing. With this understanding we conclude to a certain extent that consumers with a strong desire to try a physical product need other motivational factors to change channels toward online purchasing. Research on a larger scale would provide additional insight in this rapidly growing and interesting market.
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van, den Bosch Rose Joline. "The influence of nutrition labeling on food packaging : A qualitative marketing research on healthier purchasing decisions by Millennials influenced by front-of-pack nutrition labeling." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48438.
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Background: Diseases caused by nutrition-related factors are globally increasing. Consumers can use help making healthier food choices. Nutrition labeling, front-of-pack, in particular, is reviewed as an important policy tool to assist consumers in this matter. Research found that front-of-pack nutrition labeling is influencing consumer’s product choice but no study researched the influence on Millennials while they are the most interesting consumer group of these times due to their large size and increasing power. Purpose: Explore how Front-Of-Package Nutrition Labeling (FOPNL) is influencing Millennials to make healthier food purchasing decisions. Method: To attain the purpose, a qualitative study was conducted. A theoretical framework was created to evaluate excising factors related to FOPNL that are influencing consumer purchasing behaviour. To create in-depth insights on the influence of front-of-package nutrition labeling on Millennials, 18 semi-structured interviews have been conducted. Conclusion: The results show that the influence of FOPNL on Millennials is dependant of the type of label. Currently, the main problem concerning all FOPNL types is the lack of believability of these claims, which makes them less influential on Millennial purchasing behavior. Even though, interpretive nutrient-specific claims are perceived as the most influential FOPNL type. Additionally, the influence varies depending on trial or repeat purchase.
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Pomponi, Joseph Philip. "Factors Behind Construction Companies' Purchasing Decisions of Wood Products and Insight into how Local (In-State) Wood Product Suppliers can have a Bigger Market Impact." Thesis, Virginia Tech, 2021. http://hdl.handle.net/10919/101868.
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Companies in the construction industry have a wide range of choices of suppliers for the company's needs in building materials. Local (in-state) suppliers within key southern states have issues gaining market share within the construction sectors. Construction companies often outsource their purchase of wood products from a different state or country, which adversely affects the local economy due to not purchasing from in-state or local wood product suppliers. Construction companies are often not aware of local suppliers due to lack of resources or general lack of knowledge. The primary research question of this thesis is: can construction company procurement decisions and supplier selection methods help local wood product suppliers gain more market share within the construction industry? Companies within the states of Georgia, Texas, Oklahoma, South Carolina, Florida, and Virginia were interviewed over the phone and in person to determine how the companies choose the wood product suppliers and what factors impact the purchasing decisions. Key factors included: cost, quality, delivery, flexibility, location, relationship, and payment options. A survey of construction companies was created and conducted after the interviews were concluded. Important factors highlighted by the survey responses included: cost, quality, relationship, and lead time in choosing a supplier. Suppliers were asked to differentiate their products using information the construction companies highlighted as factors they emphasized. Construction companies offered insight into how they purchase wood products, the factors they desire in their suppliers, and how often they purchase in-state. In-state wood product suppliers have an opportunity to gain market share within the construction industry using the factors those construction companies favored in interviews and survey results.Master of Science
Companies in the construction industry have a wide range of choices of suppliers for the company's needs in building materials. Local (in-state) suppliers within key southern states have issues gaining market share within the construction sectors. Construction companies often outsource their purchase of wood products from a different state or country, which adversely affects the local economy due to not purchasing from in-state or local wood product suppliers. Companies within the states of Georgia, Texas, Oklahoma, South Carolina, Florida, and Virginia were interviewed over the phone and in person to determine how the companies choose the wood product suppliers and what factors impact the purchasing decisions. Key factors included: cost, quality, delivery, flexibility, location, relationship, and payment options. A survey of construction companies was created and conducted after the interviews were concluded. Important factors highlighted by the survey responses included: cost, quality, relationship, and lead time in choosing a supplier. Suppliers were asked to differentiate their products using information the construction companies highlighted as factors they emphasized. In-state wood product suppliers have an opportunity to gain market share within the construction industry using the factors those construction companies favored in interviews and survey results.
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Andersson, Rebecca, Josefine Isacsson, and Christoffer Lewander. "Skillnad mellan värdering och handling : millennials konsumtion av ekologiska livsmedel." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22400.
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Trots en positiv inställning gentemot ekologiska livsmedel och en oro över vår planet, saknas det en prioriterad konsumtion av dessa varor. En del av miljöpåverkan är livsmedelsindustrin och de matval som konsumenter gör. Med en värdering om att göra ekologiskt hållbara val så är det påvisat att endast en ungefärlig tredje del konsumenter är beredda att ta sina värderingartill handling. Samtidigt visar det sig att konsumenters kunskap och medvetenhet om ekologiska livsmedel är för låg på grund av brist på engagemang till informationssökning. Generationen millennials har påvisats vara de maximalt miljömedvetna men trots detta uppträder de inte tillräckligt miljöansvarigt genom att de inte tar sina ekologiska värderingar till ekologiskhandling. För att få en förståelse för denna problematik undersöker denna studie skillnaderna i konsumentbeteenden mellan värdering och handling för millennials på ekologiska livsmedel. Studie gjordes genom en fallstudiedesign med en kvalitativ forskningsmetod. Undersökningen genomfördes genom två stycken fokusgruppsintervjuer bestående av totalt elva deltagare. Alladeltagare var inkluderade i generationen millennials. Med hjälp av teorin har studien omarbetat en teoretisk analysmodell som ligger till grund för empirin och analysen. Modellen kan även komma att replikeras för framtida forskning. Studien påvisar gällande skillnader mellan värdering och handling till konsumtionen av ekologiska livsmedel, att det finns en skillnad där millennials inte alltid handlar efter sinavärderingar. Konsumenter är kritiska till ekologiska livsmedel då det finns en brist i kommunikationen från företagen gällande kraven på dessa varor. Detta gör att konsumenter prioriterar varor som är närodlade, med lågt pris och kort datum istället för ekologiskt trotsvetskapen om bristen på information. Studien påvisar att millennials köpbeslut baseras på lojalitet och vanor men att det även påverkas av faktorerna i analysmodellen. Dessa faktorer består främst av uppväxt, ekonomiska förutsättningar, umgänge, självbild och sociala medier.Despite a positive attitude towards ecological products and a concern over the state of our planet, there is a lack of priority consumption of these products. Part of the environmental impact is the food industry and the food choices consumers make. With a valuation of making ecologically sustainable choices, it has been shown that only an approximate third of consumers are prepared to take their values into action. At the same time, it turns out that consumers knowledge and awareness of ecological products is too low because of a lack of commitment to information research. The generation of millennials has been shown to be the most environmentally conscious, but despite this they do not behave sufficiently environmentally responsible because they do not take their ecological values into ecologic action. To gain an understanding of this problem, this study investigates the differences in consumer behavior between valuation and action for millennials on ecological foods. The study was done through a case study design with a qualitative research method. It was conducted through two focus group interviews consisting of a total of eleven participants. All participants were included by the generation of millennials. With the help of the theory, the study has reworked theoretical analysis model that forms the basis of the empiricism and analysis. The model may also be replicated for future research. The study shows current differences between valuation and action for the consumption of ecologic foods, that there is a difference where millennials do not always act according to their values. Consumers are critical of ecological products as there is a lack of communication from the companies regarding the requirements for these goods. This means that consumers prioritize goods that are locally grown, with low prices and short dates instead of organic, despite the knowledge of the lack of information. The study shows that millennial purchasing decisions are based on loyalty and habits, but that it is also influenced by the factors in the analysis model. These factors mainly consist of growing up, economic conditions, socializing, self-image and social media. Further on the study will be written in Swedish.
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Moser, Andrea K. [Verfasser], and Stefan [Akademischer Betreuer] Schaltegger. "The role of consumers in transformations towards sustainable consumption - qualitative and quantitative insights into consumers´ purchasing decisions regarding fast moving consumer goods / Andrea K. Moser ; Betreuer: Stefan Schaltegger." Lüneburg : Universitätsbibliothek der Leuphana Universität Lüneburg, 2017. http://d-nb.info/1142001199/34.
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Johansson, Emelie, and Elin Lundin. "Marknadsföringens roll i strävan mot hållbar konsumtion : En kvantitativ studie om konsumenters hållbara köppåverkan." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32849.
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Title: The role of marketing in the pursuit of sustainable consumption Level: Student thesis, final assignment for Bachelor Degree in Business Administration Authors: Emelie Johansson, Elin Lundin Supervisor: Zahra Ahmadi and Akmal Hyder Examiner: Agneta Sundström Date: 2020 – 06 Aim: The aim of the study is to examine the extent to which sustainable consumption is perceived and how sustainable marketing influences consumers' purchasing behavior and awareness. Method: In this study, we have used a quantitative method consisting of a survey. The survey was answered by a total of 223 respondents in order to test the study's hypotheses and purpose. Hypothesis testing was performed by descriptive analysis and correlation analysis using the SPSS program. The results obtained are reported in tables and analyzed in comparison with previous theory. Conclusion: The study has shown that consumers have a high level of awareness of sustainable consumption. However, sustainable consumption is not complied with to the same extent as the consumer is conscious, which is influenced by factors of price and habit. Studies have also shown that sustainable marketing has an effect on the consumer's buying behavior and awareness and that consumers demand more communication about this from the grocery stores. Contribution: The study has contributed to the supplementation of already existing research in sustainable consumption and sustainable marketing. We have been able to demonstrate a link between sustainable marketing and consumer sustainable consumption. The study's main benefits are showing how grocery stores can increase their understanding of their consumers and what sustainability issues motivates them in their efforts to promote sustainable consumption. Keywords: Sustainable marketing, sustainable consumption, environmental awareness, purchasing behavior, purchasing decisions, overconsumption, climate change, grocery stores, groceries.Titel: Marknadsföringens roll i strävan mot hållbar konsumtion Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Emelie Johansson, Elin Lundin Handledare: Zahra Ahmadi och Akmal Hyder Examinator: Agneta Sundström Datum: 2020 – 06 Syfte: Syftet med studien är att undersöka i vilken utsträckning hållbar konsumtion uppfattas samt hur hållbar marknadsföring påverkar konsumenters köpbeteende och medvetenhet. Metod: I denna studie har vi använt en kvantitativ metod bestående av en enkätundersökning. Enkätundersökningen besvarades av totalt 223 respondenter i syfte att testa studiens hypoteser och syfte. Hypotesprövning utfördes genom deskriptiv analys och korrelationsanalys med hjälp av programmet SPSS. Resultaten som utvanns redovisas i tabeller och analyseras i jämförelse med tidigare teori. Slutsats: Studien har visat att konsumenter har en hög grad av medvetenhet om hållbar konsumtion. Däremot efterlevs inte hållbar konsumtion i samma utsträckning som konsumenten är medveten, vilket påverkas av faktorer såsom pris och vana. Studien har även visat att hållbar marknadsföring har effekt på konsumentens köpbeteende och medvetenhet och att konsumenterna efterfrågar mer kommunikation om detta från livsmedelsbutikerna. Uppsatsens bidrag: Studien har bidragit till komplettering av redan befintlig forskning inom hållbar konsumtion och hållbar marknadsföring. Genom att vi kunnat påvisa ett samband mellan hållbar marknadsföring och konsumenternas hållbara konsumtion. Studien ger främst nytta till livsmedelsbutiker för att öka förståelsen för dess konsumenter och vad som motiverar dem i arbetet med att främja hållbar konsumtion. Nyckelord: Hållbar marknadsföring, hållbar konsumtion, miljömedvetenhet, köpbeteende, köpbeslut, överkonsumtion, klimatförändring, livsmedelsbutiker, dagligvaror.
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Johannesson, Hanna, and Ulrika Mattzzon. "Stärkt leverantörsrelation förbättrar framtiden : Inköp inom textilföretag i sportbranschen." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14658.
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Textilbranschen är i ständig förändring där alltmer krav ställs på företag då industrin utgör en belastning på miljön genom produktionsprocesser och utsläpp. Därmed utgör det ett kritiskt läge där företagen måste ta dess ansvar i hållbarhetsfrågor som rör leverantör och produktion. Historiskt sätt visar det på att kostnadsaspekten varit av prioritet vid val av leverantör och vid inköp, men forskning visar även på att hållbarhet är en aspekt som alltmer uppmärksammas och prioriteras. Studiens syfte är att undersöka och få en förståelse för hur företag prioriterar aspekterna kostnad och hållbarhet vid val av leverantör. Vidare undersöks om samarbete i relationen mellan företag och leverantör kan bidra till större fokus på hållbarhet inom etik och miljö. Studiens fokus är på inköpare i textilbranschen och på hur de resonerar kring avvägningen mellan hållbarhet och kostnad, samt titta på hur en stark leverantörsrelation kan leda till en förbättring i hållbarhetsmässiga frågor. Studiens teoretiska del lyfter fram forskning inom områdena nätverk, relationer, kostnad och hållbarhet som sedan etablerades i undersökningens empiri för att fylla det gap som finns. En kvalitativ metod har använts där en deduktiv ansats och tvärsnittsdesign upprättats genom intervjuer med representanter på företagen 8848 Altitude, Casall, Craft Sportswear, Didriksons och Houdini Sportswear samt en granskning av företagens hemsidor. Datainsamlingen har sedan sammanställts i studiens empiri där huvudsaklig ståndpunkt och information läggs fram som därefter kopplas till studiens teori i en analys. Huvudsakliga slutsatser i studien påvisar att aspekterna hållbarhet och kostnad har möjlighet att kombineras, dock att det fortfarande finns hinder till det. Vidare visar studien på att en stark relation mellan företaget och leverantör kan leda till utveckling och bättre lösningar för alla parter där de måste ta hänsyn till samhällets krav.The textile industry is constantly changing where the requirements for companies are increasing when the industry is known for its creation of pollution of the environment in its production processes and emissions. This has created a critical situation where companies need to take responsibility in sustainability issues related to supplier and production. The aspects of cost has in a historical point of view been the focus in supplier decisions and in purchasing, research however shows that sustainability aspects are getting more attention and being prioritized. The purpose of this study is to examine and get an understanding about how companies prioritize the aspects of sustainability and cost in supplier decisions. Furthermore, investigate if the aspect of collaboration in the relation between company and supplier can contribute to an increased focus in sustainability aspects related to ethics and the environment. The focus of the study was on how purchasing managers in the textile industry are reasoning about the balance between sustainability and cost in supplier decisions, and look into how a strong relation to suppliers can contribute to improvements in sustainable issues. The study's theoretical framework highlights research in the subjects of network, relations, cost and sustainability, which was brought together with the empirics of the study to fill the research gap. A qualitative research method was used where a deductive research approach and cross-sectional design been established through interviews with representatives at the companies of 8848 Altitude, Casall, Craft Sportswear, Didriksons and Houdini Sportswear, moreover a review of the companies websites. The collection of data where then put together in this study's empirics where the main opinions and information where presented to then be linked to the theoretical framework in an analysis. The main conclusions of this study shows that there is a possibility to combine the aspects of sustainability and cost, but that there are still barriers. The study also shows that a strong relation between company and supplier can open up to development and better solutions for both parties where they need to take the public's requirements into account. The language of the paper is written in Swedish.
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Stoddard, James E. "The effect of group influence on organizational buying." Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-03042009-041233/.
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Lee, Yachi, and 李雅琪. "Consumers' Purchasing Decisions of Micro-plastic Surgery." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/20939331213428068839.
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碩士嶺東科技大學
流行設計研究所
101
Heart of beauty in everyone，just as Romain Rolland said， “The beauty of nature belongs to human” (Ding ZhiLin、Wang JiEn & Luo HuiDong，1994)。 With the new combination of the medical science and biotechnology in recent years， micro- plastic surgery is no longer as complicated as the traditional plastic surgery is。Moreover, in today’s Taiwan,for the pursuit of the beautiful external self-awareness soaring. Hence, with the advantage of no knife and quick recovery, the wave of the micro-plastic surgery has become very popular.And it is no longer just a woman's patent，even always concerned about face-saving、afraid trouble of men begin to be impatient to have a try (Zeng JhongRen，2009）。According to statistics， the income of cosmetic medical market in Taiwan is about 60 billion NTD per year，and it still continues increasing (medical books of life planning group， 2011)。Can be learned from the above data，people accept of the proportion of micro-plastic surgery still substantial increase ，micro plastic surgery has become a popular one of the industry。 In this study，the micro-plastic surgery cosmetic treatment services consumers in north Taiwan treated as the population. Under the consumer behavior theory and related literature the basis，the complete and clear Consumers' purchasing decisions EKB Model was the framework of the study, the use of judgment sampling survey method， a total of 448 questionnaires were distributed， and effective questionnaires a total of 431，the effective rate of recovery is 96.2%。Will be SPSS statistical software for analyse research, probe into consumer buying behavior of consumers in different demographic variables。The results showed that Female、younger generations、college educated、service industry、unmarried、the average monthly income of 3-4 million is accept the micro-plastic surgery cosmetic treatment of the main target。However，consumer to proceed micro-plastic surgery cosmetic treatment of the beautiful motivation mostly for pleasing oneself；the main micro-plastic surgery sources of information，Colleagues、relatives and friends introduced the most important for 46.4%；the consume before of assessment treatment before with doctor to do a full medical consultation think the most important；most people to buy over the course of treatment is laser toning for 36.7%；Overall satisfaction with，there is 56.4% of consumers perceived satisfactory state，actual results equal to or exceed the expectations of the results。 Hope by this research，construction of modern people micro-plastic surgery evaluation and motivation theoretical framework。And to assist people to self-understanding and self-evaluation， to enhance self-awareness of people in the micro-plastic surgery， a real understanding of self needs to avoid affected by the social trend in trouble。In point of micro-plastic surgery industry concern， hope this study on their sales strategies help，can give different solutions for different people's needs and motivation。
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Lin, Wei-Ren, and 林韋任. "Effects of Calorie Labeling on Consumers Purchasing Decisions." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/35071886973499606040.
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碩士國立交通大學
運輸科技與管理學系
99
Recently, people put more and more emphasis on health. To increase the consumer choice product rate, many factory owners have provided calorie labeling on their products. Before these issues, researchers discussed the number of calories that consumers consume in one meal. They concluded that it is difficult for consumers to evaluate the number of calories in an unlabeled product, resulting in over-consumption and obesity. Our research mainly discusses how products with calorie labeling affect consumers on their purchasing decisions. We propose that calorie labeling is a trivial attribute for consumers. When consumers face some products where they do not have any preference or they have trade-off difficulty when product attributes is closed, calorie labeling will provide a positive reason to assist consumers in making their decisions. According to prior research, consumers’ evaluation of trivial attributes is influenced by price. In order to predict behavioral intentions, we formulated three hypotheses and designed two experiments. In the first hypothesis, we propose that calorie labeling is a trivial attribute. In the second hypothesis, we propose that only among same price products will a product with calorie labeling have an increase in the products’ persuasion decisions. And in the third hypothesis, we provided the marketing manager with some trivial attribute strategies in different price products because consumers treat calorie labeling has different effects depended on the product’s price. Finally, we demonstrated that high price products were able to increase choice rate by uniquely offering a calorie labeling, while low price products were able to increase choice rate by sharing calorie labeling. In our research, we demonstrated our hypotheses by designing two experiments using questionnaires. Lastly, based on the results, we provide implications and suggestions of future research.
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Hsu, Hsuehwen, and 許雪紋. "A Study Of Purchasing Decisions For Dental Unit." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/78467415117688174717.
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碩士輔仁大學
統計資訊學系應用統計碩士班
100
The objectives of this study are investigating the preference and the perception of the dentists in Taiwan about the major dental unit manufacturers; as well as clarifying the significance of various determinants on the purchase strategy and the popularity among different manufacturers. The population of our study was the dentists from either dental clinics or medical centers. The inclusion criterion of our study was based on the researcher discretion according to the professionalism of the dentists. 44 valid questionnaires were collected in total. The collected data had been analyzed with the frequency distribution, cluster analysis, paired comparison semantic differential analysis, multidimensional scaling analysis, the level of program analysis and correlation analysis. The result showed: (1) the experience of past purchase has impact on the perception of the dentists towards the manufacturers. (2)The comparative of after-service and quality against the cost is the major factor of the customer perception of an ideal manufacturer. (3) The quality of the products and the after-service outweigh the cost, personal interaction and the popularity of the brand in the decision of purchasing a dental unit. (4)There is a statistically significant association between purchasing strategy of the customers and preference towards the manufacturers.
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Hsiao, Hsiu-Liang, and 蕭秀良. "Decisions of Aesthetic Clinics\' Purchasing Medical Aesthetic Devices." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2925jr.
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Wang, Huihui. "Factors influencing consumers' life insurance purchasing decisions in China." 2010. http://hdl.handle.net/1993/4235.
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The Chinese insurance industry has been growing substantially, and this provides a motivation to examine the insurance market in China. This study used survey data to identify key determinants related to Chinese consumers’ ownership of life insurance, by using a probit model. The results revealed that several groups of variables influence Chinese consumers’ life insurance purchases, including knowledge and trust, consumer profile and investment preferences, importance of product attributes, and socio-demographics. Also, this study applied factor analysis to investigate factors that are important for Chinese consumers regarding life insurance. Factor analysis results indicated that four factors are identified including importance of product attributes, consumers’ financial strength, consumers’ attitude and trust toward the life insurance industry, and consumer attributes. Lastly, to better understand Chinese consumers regarding life insurance, consumers were segmented into three main groups through applying cluster analysis. Each cluster shows distinct differences in purchasing criteria and socio-demographic characteristics.
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Hsieh, Yi-Ping, and 謝依萍. "Life Style and Reference Groups with Purchasing Decisions―A Case Study of teenager’s Smart phone purchasing." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/61551945302717965451.
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碩士聖約翰科技大學
企業管理系碩士班
105
The penetration rate of domestic smart phones has reached 73.4% in 2015. The age of consumer groups has gradually declined. The proportion of their own smart phones in junior high school students and high school students was 78.8% and 93.3% .Teenager’s become an important consumer groups for smartphone. This study is to explore the teenager’s lifestyle, reference groups and purchasung decisions.We can understand the teenager’s purchasing of smart phones decision-making and provide reference for the marketing strategies The questionnaire of our survey was conducted to collect data. Return rates were 94.5% (n=260).The study following statistical analysis methods were conducted:regression analysis and multinomial logistic regression analysis. The results of this study show that teenager’s life style is different and the purchase of smart phone process reference groups will be different.The type of broad-based opinion and the type of technology life are most likely to be affected by the reference group when purchasing a smart phone The reference groups have a significant partial effect on the purchasing decisions. In addition, this study found that In addition, this study found that the differences in teenager’s lifestyle patterns of have a significant effect on the smart phone purchasing decisions. The teenagers of technology life style buy the smart phone, in addition to pay more attention to product features, than the pursuit of product features and products at reasonable prices.Academically, this study found that will complement the academic study of young people's consumption behavior in the past deficiencies. As a matter of practice, the results of this study can be used as a future reference for youth groups to develop marketing strategies, enterprises should be targeting young lifestyle and reference groups, with more precise marketing strategy, so will be able to increase marketing effectiveness.
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Smith, Lindsay Marie. "Students' Perceptions of Food and Factors That Influence Purchasing Decisions." Thesis, 2013. http://hdl.handle.net/1969.1/151018.
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When it comes to food, college students need help selecting healthy food choices. Students are presented with many options to purchase food at grocery stores and restaurants and many of these options include organic food. Previous studies have demonstrated a need to investigate the college demographic and their purchasing habits when selecting food. The growth of news television channels, the Internet, magazines, and reality television have given the public a variety of choices to get their information. However, the credibility of their sources is not always trustworthy when it comes to agriculture. The goal of this study was to determine students’ perceptions of food and factors that influence purchasing decisions. Texas A&M University U4 classified students in the departments of political science, animal science, biology, and agricultural leadership, education, and communications (n=578) received an online survey. The survey identified students’ perceptions of food, the sources of information used to find food, food attributes, and the demographics that influence willingness to pay for food. Students in this study were more knowledgeable than previous studies with 70.4% of students identifying the correct definition of organic and 67% correctly recognized the USDA organic seal. This study also suggests that labels influence their opinion of food and ranked package information as the most important factor when ranking food attributes. Also, the study found that family does influence students’ decision to purchase food and celebrities influence student’s students’ perceptions of organic food.
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Wang, Chien-Yuan, and 王健原. "The Research of Purchasing of Visitors’ Decisions in Game Show." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/f8r7hp.
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碩士靜宜大學
觀光事業學系研究所
92
Recently, the income in our country increases, and the demand of leisure also increases, and the game changes every day, to recommend new product and creative impetus, game show becomes the special sales and celebrate activities. Although game show holds several years in Taiwain, but there are few research reports of Purchasing of Visitors’ Decisions in world. We don’t know that the sale of game show is really successfully. So we should discuss that The Research of Purchasing of Visitors’ Decisions in game show. This research will be in the Taiwain Game Show, it is accorded to Kotler (1999)that present to the purchasing process(need recognition, information search, evaluation of alternatives, purchase decision, postpurchase behavior),and these are main variables, we will use these and personal statistics variable, life style to analysis. The result finds that the visitor of seven life factors could separate into fashionable, friend, learn, sports, purchase, acute, leisure. We also use these to five different groups and separate into learning style, purchasing style, acute style, fashioning style, and leisure style. We could discuss from purchasing process; in the need recognition, it is more that we agree that understand new game products; in the information search, it is more that we keep the TV game station; in the evaluation of alternatives, it is more that we agree that the brand is the main source; in the purchase decision, it is more that the sales promotion, from the result we present suggestions that four p of the product, price, place, promotion to let the factory of TV game and researchers to compare.
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Chen, Chia-Hsuan, and 陳家瑄. "Applied Analytic Network Process to Purchasing Decisions of Smart TV." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/7pfhfb.
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碩士國立臺北科技大學
經營管理系碩士班
102
With the rapid development of technology, TV offers more diversified, more interactive value-added services. More and more manufacturers launched smart TV. Smart TV with a variety of features, such as networking, online video, voices control, etc. However, sales of Smart TV seem not so good. In this study, we use Focus Group Interviews and Analytic Network Process, to explore the reasons for the poor sales of smart TV. According to the results, proposing Smart TV promotion strategies and recommendations. The Study found that consumers are most concerned about is the price factor and function factor. This study suggests that manufacturers don’t set too high price, features not too complicated, because consumers care about is quality-price ratio. Acceptable price and good features consumers will truly use, is the most important criterion.
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Hsu, hsien shu, and 徐賢淑. "A Contingency Approach to Critical Variables of House Purchasing Decisions." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/21718805412212232124.
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碩士國立臺灣科技大學
管理研究所
102
While people decide to purchase a house, their decisions are usually influenced by news, information, peers, and industry opinion leaders. This paper especially focuses on the advice from the industry opinion leaders. After interviewing four experts in the industry, this study finds that cost, benefit, and risk are three of the critical variables. And, the relative importance of those variables is contingent to the reasons of house purchasing. Although the results may be limited to the selected experts, the findings still purpose a basis for future study in designing an expert system of house purchasing.
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Ming-ChungLin and 林明宗. "Factors affect the purchasing decisions on T’s company recycle steel." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/20377969244167333269.
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Chen, Yung Heng, and 陳元恆. "Decisions making for purchasing commercial vehicles by AHP and TOPSIS." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/s7z9ps.
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碩士長庚大學
工商管理學系
105
With the rise of social economics of small business in Taiwan. To a hardware stores, florists and plumbers merchant doing raw materials purchase and delivery with a "pickup trucks". Or to a logistics company used "vans" to transport goods for short-distance downtown. In recent years, even the shop in a small scale, it must take the initiative and innovative ideas to have a great business opportunity. In this study, AHP (Analytic Hierarchy Process-AHP) is used to explore the factors required by the consumer in the purchase of commercial importance. After that we used the result of the consumer models ranked in TOPSIS method, sorting out the most suitable ranking for consumers. It is expected that the result can provide car dealer to determine appropriate marketing strategy and product preparation. To expect for related academic research and practical applications in the future, and car dealers doing product planning and marketing with quantitative, theoretical and practical verification according to the articles as decision-making references.
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Huuang, Tu-Sheng, and 黃塗生. "Types and Decisions of Equipment Purchasing of Taiwan''s IC Foundries." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/38911783940319561383.
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碩士國立交通大學
科技管理學程碩士班
90
Types and decisions of Equipment Purchasing of Taiwan’s IC Foundries Student: Tu-Sheng Huang Advisor: Dr. Chih-Young Hung Institute of Management of Technology National Chiao Tung University Abstract For firms in the IC foundry industry, expenditures on fixed assets are almost always the largest part in their annual budgets. In turn, equipment purchasing constitutes the major element in the expenditure on fixed assets. Despites of its adverse effect on the cash flows of an IC foundry firm, the purchasing of equipment is important to the firm’s capability in terms of wafers ship-out. The focus of this thesis is on the equipment purchasing of Taiwan’s IC foundries. Specifically, three issues are addressed. First, an analysis is made to classify the types of equipments purchased. We found that the types of equipments purchased can be classified by the following six factors: process capability, materials, product requirements, product mix, product types, and purpose. Second, a decision model of equipment purchasing is proposed. Lastly, we investigate the relationship between the revenue and the expenditure for IC foundries. Data of two of the largest foundries in Taiwan are collected and analyzed. Research methods include expert interviews, AHP, descriptive statistical analysis, and lagged regression analysis. The results of our statistical analysis suggest that people in charge of equipment-purchasing decisions of the IC foundries in Taiwan seem to be able to anticipate and act accordingly to the business cycle of IC industry. Keywords: Taiwan IC foundries, Equipment purchasing, Decision making, AHP
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Fan, Saina. "Food trade issues and food purchasing decisions by consumers in china." 2010. http://hdl.handle.net/1993/4218.
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This research includes two areas, with the first area focusing on supermarket food purchasing decisions by consumers in China. A probit model, using consumer food survey data indicates that supermarket food purchases are related to shopping habits, supermarket and food attributes, and demographics. This information should be helpful for those businesses attempting to market food within the Chinese supermarket supply chain. The second part of the study attempts to identify and analyze non-tariff barriers for food and agriculture, with a focus on China. These can include for example, import regulations, such as food safety regulations, food standards, labeling requirements, inspections, import licenses, and SPS (sanitary and phytosanitary conditions), and they are sometimes used by food importing countries to restrict imports. These results show that there are a number of significant non-tariff barriers regarding China – Canada food trade.
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Chou, Ching-Ya, and 周清雅. "Purchasing Decisions for Multi-item Multi-supplier Systems with Finite Capacity." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/92099390302160264441.
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碩士國立清華大學
工業工程與工程管理學系
93
One of the most important aspects in supply chain is how to purchase. In most purchasing literature, the problem of purchasing can be divided into two parts: the selection of suppliers and the quantity of ordering. Choosing a good supplier can not only reduce the purchasing cost but also guarantee the quality. Ordering a right quantity is equal to have lower inventory and ordering costs under the right price. However, today suppliers can not often satisfy all demands of a purchaser because of finite capacity so that the purchaser must order from multiple suppliers in different price. In this thesis, we use the traditional model of economic ordering quantity as the foundation and consider the multi-item, multi-supplier, finite capacity and price discount to propose a unified model for both of the supplier selection and the ordering quantity. In addition, the two-stage method is presented and compared with the software package, LINGO, to show that it is easy to find a near-optimal solution. Finally, we apply the two-stage method to test the fixed cycle approach and the independent cycle in the proposed model respectively. According to the computational results, the fixed cycle approach is more cost-effective than the independent cycle approach, especially in high price discount rate and high constraint tightness.
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CHEN, YENG-HUNG, and 陳彥宏. "THE STUDY ON MOTOR-PURCHASING DECISIONS: A CASE OF FORTUNE MOTORS." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/99556443883484740857.
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碩士國立臺北大學
企業管理學系
91
Looking around competitive environment of selling motors, there is little difference among models in a specific grade. Customer-oriented motors selling is more and more important because of the bottlenecks on production and R&D. Probability of promoting motors does depend on the value added by dealers in the dealing process. Generally speaking, consumers would experience four stages in order of demand recognition, information search, alternatives evaluation, and decision making while purchasing motors. In these four stages, producers or dealers could do efforts on realizing the characteristics of decision-making behavior and consumer involvement for making strategies of doing a deal with consumers. In order to construct the conceptual structure and develop the measurement of consumer involvement, this research discusses several different views of consumer-behavior model and surveys experiences of selling motors via the project sponsored by the Fortune Motors. Purposes of this research listed below: 1.Summarize motor-selling experiences of Fortune Motors in process perspective. 2.Develop the measurement of motor-purchasing involvement, and test it. 3.Establish the structural model of motor-purchasing involvement, and test it. 4.Establish the influencing model of motor-purchasing involvement, and test it. 5.Examine the clustered pattern depending on motor-purchasing involvement. 6.Establish the discriminate model to predict the cluster to which a case belongs. Through interviews with sales representatives, this research summarizes experiences of selling motors in process perspective. As stages go, this research discovers that selling experiences of sales representatives divide the whole process into four stages: demand consideration, information search, attributes evaluation, and purchasing actions. As situational variables go, this research discovers that 50 variables addressed by sales representatives could be effectively assigned to four stages via structural survey. After summarizing experiences of selling motors in process perspective, this research develops two pilot surveys. According analysis of the two pilot surveys, this research extracts six constructs from filtered situational variables. They are “economic-factor consideration”, “demand -recognition situation”, “life enjoyment consideration”, “deal-bargaining headway”, “degree of information search”, and “cognition of motor knowledge”. Moreover, this research tests the structural and influencing model of motor-purchasing involvement, and then discovers that: the model of two-layers with six-factors is relatively suitable for patterns of sample; the logic relation between consumer involvement and motor-purchasing schedule is rational. In addition, this research divides sampled cases into three clusters with K-means method and six indexes constructed on the basis of six constructs. The three clusters are “low-involvement cluster”, “high-involvement cluster”, and “medium-involvement cluster”. And then this research does 1-way ANOVA, and discovers that: the average deal-okay days of low-involvement cluster are 67 days; the average deal-okay days of high-involvement cluster are 20 days; the average deal-okay days of medium-involvement cluster are 43 days. According the result, this research takes six indexes as input variables and corresponding cluster as output variables to establish Canonical Discriminate Function and Mahalanobis Discriminate Function. After that, this research claims the six indexes are significant, and the hit rate of predictive model is 0.9344.
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Chi-AnTang and 湯期安. "Identifying Critical Factors Influencing the Consumers Purchasing Decisions on Health Food." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/88158149962983325385.
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碩士國立成功大學
高階管理碩士在職專班(EMBA)
103
The purpose of this study is to realize the key factors which can affect the consumers’ purchasing decision in health food. The key factors can be divided into several categories: price factor, bonus factor, brand factor, reputation factor, gender factor, income factor and occupation factor. According to our empirical experiment, we can know that the brand factor play an essential role in promoting consumers’ buying decision. The reason is that the brand name of the health food company can be used to represent the effectiveness of the product. If consumers can get bonus from the company of health food while they buy health food, the sales figure will increase due to the bonus is attractive to them. If the consumer has chronic disease, he will not intend to buy the health food to replace the prescription.
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Lin, Feng-Nu, and 林鳳女. "Analysis of beer purchasing decisions after the effect of food security." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/81061978708057421866.
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碩士國立彰化師範大學
財務金融技術學系
104
Abstract In recent years, the issue of food safety, such as DEHP-tainted drink, counterfeit food, and pesticide residue, has got much attention; and beer, the world’s most widely consumed alcoholic beverage, is no exception. On the other hand, according to the National Treasury Administration, Ministry of Finance, compared with other beverages, the production of beer is reported the most, while the consumption of it averagely increases 4.5% each year. Thus, this study aims to investigate how the brand image and product attribute influence the consumer behavior, while the beer market has been affected by food safety scandal. 274 questionnaires were conducted and collected in the present study. The results show the response rate of 91.33%, and the following facts: 1. Food safety scandal largely positive influences purchasing decisions, including when to drink and how to purchase, which brand to choose, and frequency of the purchase. 2. Brand image deeply affects purchasing decisions, involving time for drinking, amount of the purchase, and frequency of the purchase. 3. Product attribute makes differences to purchasing decisions like the time to drink frequency of the purchase, and the selection of brand. Key Words: food safety, brand image, product attribute, purchasing decision