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Journal articles on the topic 'Purchasing decisions'

Author: Grafiati
Published: 4 June 2021
Last updated: 28 January 2023

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1

Juhaeri, Juhaeri. "The Influence of Brand Image, Service Quality, Price Perception and Trust on the Purchase Decision of Welding Workshop Welding Www.Kanopirumah.Com." PINISI Discretion Review 2, no. 1 (March 25, 2020): 17. http://dx.doi.org/10.26858/pdr.v2i1.13219.

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Www.kanopirumah.com is a business that is engaged in the welding workshop business. To determine the effect of brand image on purchasing decisions, service quality on purchasing decisions, price perceptions of purchasing decisions, trust in purchasing decisions, and to know together with the influence of a brand image, service quality, price perceptions and trust in purchase decisions for welding shop services www.kanopirumah.com. This research is quantitative research. The population in this study are consumers who conduct transactions at the welding workshop www.Kanopirumah.Com. in this study as many as 100 consumers. Data collection methods in this research are observation, documentation study, and literature study. The method of data analysis is a simple linear regression test, product-moment correlation test, determination test, and hypothesis test (t-test). Data processing using Statistical Social Science Program (SPSS) version 22.00. The results showed that (1) Brand image influenced purchasing decisions with a t-test value of 2.329, sig. 0.022 <α = 0.05, thus proving the hypothesis that the brand image influences the purchase decision. (2) Quality of service influences purchasing decisions with a t-test value of 2.277, sig. 0.025 <α = 0.05, thus proving the hypothesis that service quality affects the purchasing decision. (3) Price perception influences purchasing decisions with a t-test value of 3.093, sig. 0.003 <α = 0.05, thus proving the hypothesis that price perception influences the purchase decision. (4) trust influences purchasing decisions with a t-test value of 3.215, sig. 0.002 <α = 0.05, thus proving the hypothesis that states' trust has an effect on purchasing decisions. (5) Brand image, service quality, price perception, and trust affect purchasing decisions.
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2

Suyanto, Mohamad Afan, Muh Akmar M, and Deby Rita Karundeng. "Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo." Mabsya: Jurnal Manajemen Bisnis Syariah 3, no. 1 (June 7, 2021): 75–91. http://dx.doi.org/10.24090/mabsya.v3i1.4746.

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The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Product Display and Service Quality on Purchasing Decision at Anugerah Farma Pharmacy in Gorontalo City This research approach is a qualitative descriptive approach. This type of research is a survey, namely analyzing the facts that support the information needed to support the research discussion, in solving and answering the main problems posed. The data were obtained through distributing questionnaires, then the data were analyzed descriptively and multiple regression analysis. The results showed that partially the promotion mix had a positive and significant effect on purchasing decisions. Price has a positive and insignificant effect on the decision. Product display has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy and simultaneously the promotion mix, price, product display and service quality have a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy, Gorontalo City.
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3

Olalekan, Sabitu Owotutu, and Adegbite G. Adewale. "Effects of Packaging on Consumers’ Purchasing Decisions." International Journal of Trend in Scientific Research and Development Volume-1, Issue-6 (October 31, 2017): 301–9. http://dx.doi.org/10.31142/ijtsrd2274.

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4

Hansel Agustinus and Saortua Marbun. "PENGARUH KREATIVITAS, INOVASI DAN REVIEW PRODUK DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PADA MEPHOTO_PROJECT." Journal Research of Management 2, no. 1 (December 18, 2020): 58–67. http://dx.doi.org/10.51713/jarma.v2i1.35.

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This research is triggered by the phenomenom of purchasing decisions on the online store Mephoto_Project. This research is used to analyze and prove the effect of reativity, innovation, and review of purchasing decisions. Quantitative methods use for this research. The sample technique used is incidental sampling technique. The numbrt of respondents are 105 consumers. Multiple linear regression analysis using SPSS software version 24. Regression equation obtained: Y = 5,063 + 0,251X1 + 0,257X2 + 0,212X3. This research has results indicate that: First, creativity has a positive impact on purchasing decisions on Mephoto_Project. Second, innovation has a positive impact on purchasing decision on Mephoto_Project. Third, the review has a positive impact on purchasing decision on Mephoto_Project. Fourth, the amount of influence contributed by creativity, innovation, and review of purchasing decisions on Mephoto_Project is 18.9%
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5

Rahman, Maulana, and Syardiansah Syardiansah. "Pengaruh Persepsi Harga, Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada 212 Mart di Kota Langsa." JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL 13, no. 1 (June 15, 2021): 167. http://dx.doi.org/10.24114/jupiis.v13i1.23422.

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This study aims to determine the effect of price perceptions on purchasing decisions, to determine the effect of brand image on purchasing decisions, to determine the effect of product quality on purchasing decisions, and to determine the effect of perceived price, brand image and product quality simultaneously on purchasing decisions at Mart 212. in Langsa City. The population in this study are consumers who make purchases at 212 Mart in Langsa City. The exact population number is not known, so the sampling uses the unknown population formula. So that the number of samples in this study were 96 respondents. The results showed that price perception had no significant effect on purchasing decisions, brand image had a significant effect on purchasing decisions and product quality had a significant effect on purchasing decisions at 212 Mart in Langsa City. Simultaneously, price perception, brand image and product quality have a significant effect on purchasing decisions at 212 Mart in Langsa City. The coefficient of determination test results show that 71.6% of the variable price perception, brand image and product quality can explain the purchasing decision variables at 212 Mart in Langsa City.
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6

Nurtanto, Edy, Ermina Rusilawati, Zulfadli Hamzah, and Md Zohurul Anis. "The Effect Of Retailing Mix On Costumer Purchase Decision." International Journal of Economics Development Research (IJEDR) 3, no. 1 (January 31, 2022): 71–83. http://dx.doi.org/10.37385/ijedr.v3i1.417.

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The pupose of this research was to find out the influence of price, merchandise assortment, communication mix, location, customer service, and store design and display on purchasing decisions at the supermarket CG Mart. The population that becomes the object of this research is all consumers of CG Mart supermarkets. The number of samples used in this study were 100 respondents. The method of analysis used in this study is multiple regression analysis. The results of the study partially show that price has a significant effect on purchasing decisions, merchandise assortment has a significant effect on purchasing decisions, communication mix has effect but not significant on purchasing decisions, location has effect but not significant on purchasing decisions, customer service has a significant effect on purchasing decisions. , the store design and display does have a effect but not significant on purchasing decisions. And the simultaneous research on price, merchandise assortment, communication mix, location, customer service, and store design and display have a significant influence on purchasing decisions at the supermarket CG Mart. Keywords: Price, merchandise assortment, communication mix, location, customer service, store design and display, purchasing decision.
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7

Katu, Geldy Mahantara Kristindo, and Gede Suparna. "PERAN BRAND IMAGE MEMEDIASI PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DI MASA PANDEMI (Studi Pada Produk Smartphone Xiaomi di Kota Denpasar)." E-Jurnal Manajemen Universitas Udayana 11, no. 4 (April 28, 2022): 762. http://dx.doi.org/10.24843/ejmunud.2022.v11.i04.p07.

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This study aims to explain the effect of price on purchasing decisions mediated by brand image. This research was conducted on consumers of Xiaomi smartphone products in Denpasar City. The number of samples taken as many as 100 respondents, with a non-probability sampling technique of determining the sample using the purposive sampling method. Data collection was done through a questionnaire. The analysis technique used is Partial Least Square (PLS). Based on the results of the analysis, it was found that price and brand image have a positive and significant effect on purchasing decisions. This shows that the more affordable the price and the better the brand image, the higher the consumer's purchase decision. Price partially has a significant effect on purchasing decisions. These results mean that an affordable price can improve the purchasing decision of Xiaomi smartphones. Brand image also partially has a significant effect on purchasing decisions, which can be concluded that the existence of a good brand image can improve purchasing decisions. Keywords: price, brand image, purchase decision
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Sani, Sri Aderafika, Maryam Batubara, Purnama Ramadani Silalahi, Rima Rizki Syahputri, and Vega Liana. "Pengaruh Promosi, Kualitas Produk dan Harga terhadap Keputusan Pembelian Konsumen pada Produk Scarlett Whitening." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 4, no. 5 (February 16, 2022): 1327–42. http://dx.doi.org/10.47467/alkharaj.v4i5.931.

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The purpose of this study was to determine the impact and impact of marketing on purchasing decisions, product quality on purchasing decisions, and the impact of pricing on purchasing decisions for Scarlett Whitening products, using a case study of UINSU students. Quantitative techniques are applied in this study. The population in this study consisted of all students of FEBI UINSU totaling 20,425 participants, with a sample group of 100 people. In this study, data were collected through a questionnaire. Validity test, reliability test, multiple regression test, hypothesis test, and coefficient of determination are all used in the data analysis approach of this research, which also includes the literature. Promotions have a huge impact on purchasing decisions, at least in part. Product quality has a large impact on purchasing decisions in part. time, pricing has no effect on purchasing decisions. Promotiion, product qualiity, and priice all have a big impact on UINSU students' purchasing decisions for Scarlett Whitening products. Keywords: Promotion; Product Quality; Price; Purchase Decision.
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9

Yurmaini, Yurmaini. "FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PT SHAFCO MULTI TRADING MEDAN." AT-TAWASSUTH: Jurnal Ekonomi Islam 5, no. 2 (July 1, 2020): 315. http://dx.doi.org/10.30829/ajei.v5i2.8486.

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This study is shown to determine the factors that influence purchasing decisions at PT. Safco Multi Trading Medan. Price and product quality as independent variables and purchasing decisions as dependent variables. The method used in this research is to use quantitative research. Data obtained and analyzed using multiple linear regression equation with the equation Y = 4.020 + 0.378X1 + 0.500X2. This analysis includes the t test in the effect of price on purchasing decisions is 3.619 with Sig 0.001 and the t test in the effect of product quality on purchasing decisions is 5.639 with Sig 0.000, R-Square of 0.391, f test of 26.355 with Sig 0.000. The results showed that the price had a positive and significant effect on purchasing decisions at customers of PT. Shafco Multi Trading. Product quality has a positive and significant effect of 39.1% on purchasing decisions at customers of PT. Shafco Multi Trading, purchasing decision is a moderating variable in influencing product quality on purchasing decisions at PT. Shafco Multi Trading so that 60.9% is influenced by other factors not examined by researchers.
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Yurmaini, Yurmaini, and Karmila Karmila. "FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PT SHAFCO MULTI TRADING MEDAN." AT-TAWASSUTH: Jurnal Ekonomi Islam 5, no. 1 (July 1, 2020): 315. http://dx.doi.org/10.30829/ajei.v5i1.8445.

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This study is shown to determine the factors that influence purchasing decisions at PT. Safco Multi Trading Medan. Price and product quality as independent variables and purchasing decisions as dependent variables. The method used in this research is to use quantitative research. Data obtained and analyzed using multiple linear regression equation with the equation Y = 4.020 + 0.378X1 + 0.500X2. This analysis includes the t test in the effect of price on purchasing decisions is 3.619 with Sig 0.001 and the t test in the effect of product quality on purchasing decisions is 5.639 with Sig 0.000, R-Square of 0.391, f test of 26.355 with Sig 0.000. The results showed that the price had a positive and significant effect on purchasing decisions at customers of PT. Shafco Multi Trading. Product quality has a positive and significant effect of 39.1% on purchasing decisions at customers of PT. Shafco Multi Trading, purchasing decision is a moderating variable in influencing product quality on purchasing decisions at PT. Shafco Multi Trading so that 60.9% is influenced by other factors not examined by researchers.
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11

Syah, Arif Rahman, Endro Sukotjo, Sudirman Zaid, Salma Saleh, Valentinus Amstrong TN, and Riski Amalia Madi. "PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PENGRAJIN TENUN BINAAN DINAS KOPERASI UKM DAN TENAGA KERJA KABUPATEN WAKATOBI." Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) 5, no. 3 (December 30, 2021): 575. http://dx.doi.org/10.33772/jumbo.v5i3.21112.

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The purpose of this study was to examine the effect of product quality, price and promotion on purchasing decisions of woven fabrics, influence of product quality on purchasing decisions of woven fabrics, influence of price on purchasing decisions of woven fabrics and the influence of promotions on purchasing decisions of woven fabrics. The object of this research is the Department of Cooperatives, Small and Medium Enterprises and Manpower of Wakatobi Regency. The approach used in this research is a quantitative approach (mainstream approach). The sample/respondent used in this study were 100 respondents. The analytical tool used is Multiple Regression Analysis. Data collection methods in this study used a questionnaire and data analysis tools using software SPSSThe results of this study can be concluded that product quality, price and promotion together have a strong and significant influence in improving the purchasing decision of Wakatobi woven fabrics, product quality significantly affects the improvement of fabric purchasing decisions, price significantly affects the increase of woven fabric purchasing decisions and Promotion significantly affects the increase in purchasing decisions for Wakatobi woven fabrics.
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12

Lutfi, Sufyan, and Jesi Irwanto. "Pengaruh Store Atmosphere, Lokasi, Dan Keragaman Produk Terhadap Keputusan Pembelian Pakaian." Jurnal Ilmu Manajemen Advantage 1, no. 1 (June 30, 2017): 40–51. http://dx.doi.org/10.30741/adv.v1i1.17.

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This study aims to determine the of store atmosphere, location, and product diversity on the purchasing influence decision to buy clothes on the general market of Pasirian Lumajang. This research is a quantitative research by finding associative ssociation which is causal. The results of this study showes that partially store tmosphere has no significant effect on purchasing decisions, location has a significant influence on purchsing decisions, and product diversity has a significant effect on purchasing decisions. Simultaneously store atmosphere, location, and product diversity have a significant effect on purchasing decision of garment at general market of Pasirian Lumajang. The limitations of this study is to research of store atmosphere, ocation, and product diversity as a factor influencing purchasing decisions, while ther variables that can influence purcasing decisions are expected to be examined by subsequent researchers in different periods and internet services.
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Dasipah, Euis, Dety Sukmawati, and Rahmah Sofiatin. "PREFERENSI LABEL, DAN PERSEPSI KEMUDAHAN MEMPEROLEH PRODUK TERHADAP KEPUTUSAN PEMBELIAN SAYURAN ORGANIK." Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis 5, no. 2 (August 1, 2019): 235. http://dx.doi.org/10.25157/ma.v5i2.2223.

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This study aims to determine the effect of label preference on purchasing decisions, the influence of perceived ease of obtaining organic vegetables on purchasing decisions and the influence of label preferences and perceived ease of obtaining organic vegetables on purchasing decisions.The results of the study showed that the perception of ease of obtaining products had a positive and significant effect on purchasing decisions with a total influence of 23,6%. The direct effect of the perception of the ease of obtaining a product for a purchasing decision is 17%, This means that the more easily consumers get organic vegetables, the decision of consumers to buy organic vegetable products is higher
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14

Mantara, Made Abi, Ni Luh Wayan Sayang Telagawathi Telagawathi, and Ni Nyoman Yulianthini. "FAKTOR-FAKTOR YANG MENENTUKAN KEPUTUSAN PEMBELIAN SECARA ONLINE DI BUKALAPAK PADA MAHASISWA FAKULTAS EKONOMI UNDIKSHA." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 2, no. 1 (March 29, 2022): 18–28. http://dx.doi.org/10.52300/jemba.v2i1.3529.

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This study was aimed to examine (1) the factors that determine online purchasing decisions at Bukalapak, (2) the most dominant factor in determining online purchasing decisions at Bukalapak.The design of the study was quantitative research. The data was collected using a questionnaire followed by sampling with purposive sampling technique. The sampling technique is proportional sampling. The samples of this study are 231 respondents and tho so are analyzed by using factor analysis. The result of the study showed that (1) the factors that determine online purchasing decisions at Bukalapak is advantage factor of purchasing decision, product and marketing fix factor, social factor and culture factor, (2) the most dominant factor in determining online purchasing decisions at Bukalapak is advantage factor of buying decision which formed from factor of trust, security, comfort, convenience and risk.
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Sudirman, Sudirman. "THE EFFECT OF BRANDING, PRODUCT QUALITY, AND REFERENCE GROUP ON PURCHASING DECISIONS THROUGH PROMOTION AS INTERVENTION VARIABLES (CASE STUDY OF SAMSUNG CUSTOMER AT METEOR CELL STORE MALANG)." Jurnal Ilmu Manajemen (JIMMU) 4, no. 2 (May 5, 2020): 170. http://dx.doi.org/10.33474/manajemen.v4i2.3734.

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AbstractBranding, product quality, reference group, and promotion is one that influences purchasing decisions. Buyers who have a high brand image will lead to purchasing decisions.This research was conducted at the Meteor Cell Store Malang. The purpose of this study was to examine and analyze the effect of branding on promotion, product quality on promotion, reference group on promotion, branding on purchasing decisions, product quality on purchasing decisions, reference groups on purchasing and promotion decisions on purchasing decisions.The variables used in this study are branding, product quality, and reference group as endogenous variables. Exogenous variables are purchasing decisions and the intervening variable is a purchasing decision. The samples used in this study were Meteor Cell Store Malang's customers who bought Samsung Brand Smartphones, as many as 95 respondents. The data collection method used is a questionnaire. The analysis used includes the instrument test, classic assumption test, normality test and hypothesis test using path analysis with the help of SPSS 21.0 For Windows.The results of this study indicate that branding and product quality have a significant and positive direct effect on promotion, while the benchmark group variable does not directly influence promotion. The brand image variable and product quality have a significant and positive effect on purchasing decisions, while the reference group variable has no effect on purchasing decisions. This shows that the reference group is no longer needed by consumers of the Meteor Cell Store Malang, they prefer to find information about Samsung smartphones via the internet and other information when viewed from the respondents' educational background for they are on average are graduate students. Keywords: Branding, Product Quality, Reference Group, and Purchasing Decision.
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Karnadi, Karnadi, and Winny Lian Seventeen. "PENGARUH PERIKLANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE." JAZ:Jurnal Akuntansi Unihaz 4, no. 2 (December 31, 2021): 271. http://dx.doi.org/10.32663/jaz.v4i2.2451.

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This study aims to examine the effect of advertising and price on purchasing decisions in e-commerce. This research was conducted on students of the Faculty of Economics and Business, Unihaz. The number of samples in this study were 71 respondents. The results showed that 65.4% of the advertising and price variables were able to explain the purchasing decision variables in e-commerce. Based on the results of the simultaneous test, advertising and price variables affect purchasing decisions in e-commerce, while based on a partial test, advertising variables affect purchasing decisions in e-commerce. market, but price has no effect on purchasing decisions in e-commerce.
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17

Diarta, I. Made Sukma, and I. Nengah Suarmanayasa. "Pengaruh Brand Equity Dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Merek Asus di Kota Tabanan." Jurnal Pendidikan Ekonomi Undiksha 13, no. 2 (December 25, 2021): 268. http://dx.doi.org/10.23887/jjpe.v13i2.32703.

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This study aims to examine the effect of brand equity and product quality simultaneously and partially on purchasing decisions. The research design used is quantitative causal. The subject of this research is the consumer of Asus laptop in Tabanan city and the object of research is brand equity, product quality and purchasing decision. Data were collected using a questionnaire method with multiple linear regression analysis. The results showed that (1) brand equity and product quality had a significant effect on purchasing decisions by 69.2%, (2) brand equity had a positive and significant effect on purchasing decisions by 31.3%, (3) product quality had a positive and significant effect. to the purchasing decision of 31.5%.
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Dewi, Nency Silviana, and Ida Bagus Sudiksa. "PERAN KEPERCAYAAN MEREK MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN." E-Jurnal Manajemen Universitas Udayana 8, no. 6 (March 10, 2019): 3784. http://dx.doi.org/10.24843/ejmunud.2019.v08.i06.p18.

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The purpose of this study was to examine the effect of eWOM on purchasing decisions through brand trust in Maybelline product consumers in Denpasar City. The variables examined in this study were eWOM variables, brand trust, and purchasing decisions. The sample size taken is 100 respondents. The method of collecting data in this study through a questionnaire. The analysis technique used is path analysis with classic assumption test and sobel test. Based on the results of the analysis, it was found that eWOM had a positive and significant effect on brand trust, eWOM had a positive and significant effect on purchasing decisions, brand trust positively and significantly influenced purchasing decisions, and brand trust significantly mediated eWOM on Maybelline product purchasing decisions in Denpasar City. Positive eWOM is an effort to increase brand trust. Maintaining brand trust plays an important role in creating product purchasing decisions. Through positive eWOM, consumers are encouraged to immediately make purchasing decisions. Keywords: electronic word of mouth (eWOM), brand trust, decision
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19

Herawati, Herawati, and Angga Sanita Putra. "Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Azarine Cosmetic." Journal on Education 5, no. 2 (January 23, 2023): 4170–78. http://dx.doi.org/10.31004/joe.v5i2.1115.

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This study aims to determine the effect of brand ambassadors and brand image on purchasing decisions of azarine cosmetics partially and simultaneously. The population in this study are people who use products from azarinecosmetic. The sample studied has a total of 50 respondents. The independent variables in this study are brand ambassadors (X1), brand image (X2) and the purchase decision dependent variable (Y). This research method uses field research by distributing questionnaires. Data analysis using SPSS linear analysis. The results of the linear regression analysis obtained the equation Y = 2.447 + 0.182 X1 + 0.361 X2. Partially, brand ambassadors can influence purchasing decisions by 18.2% and brand image can influence purchasing decisions by 36.1%. Simultaneously, brand ambassadors and brand image can influence purchasing decisions by 75.2%, the remaining 24.8% is given by other variables outside the research. The conclusion of this study is that the partial test of brand ambassadors does not have a significant influence on purchasing decisions, while brand image has a significant effect on purchasing decisions. Simultaneously, brand ambassadors and brand image have a significant influence on purchasing decisions.
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Ena, Maria Yalinta, Antonio E. L. Nyoko, and Wehelmina M. Ndoen. "PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI CHEZZ CAFENET." Journal of Management : Small and Medium Enterprises (SMEs) 10, no. 3 (February 2, 2020): 299–310. http://dx.doi.org/10.35508/jom.v10i3.1998.

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This study aims to determine: (1) the influence of price perception on purchasing decisions (2) the influence of service quality on purchasing decision (3) the influence of location on purchasing decision (4) the influence of word of mouth on purchasing decision and (5) the influence of Price Perception, Service Quality, Location, Word of Mouth to purchase decision on customers CafeNet. This study uses a quantitative method approach. The population in this study are consumers who have made purchases in CafeNet-Central Kupang. The sampling technique is probability sampling with the number of samples of 97 people. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique using multiple regression. The results showed that: (1) Price Perception had a significant effect on Purchasing Decision; (2) Service Quality did not had a significant effect on Purchasing Decision; (3) The Location did not had a significant effect on Purchasing Decisions; (4) The Word of Mouth did not had a significant effect on Purchasing Decisions; and (5) The Price Perception, Service Quality, Location and Word of Mouth did not had a significant effect simultaneously to Purchase Decision on CafeNet customer- Central Kupang. Keywords: Price Perception, Service Quality, Location, Word of Mouth, and Purchase Decision.
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Suparwi, Suparwi, and Syarifatul Fitriyani. "Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017." BISNIS : Jurnal Bisnis dan Manajemen Islam 8, no. 2 (December 30, 2020): 253. http://dx.doi.org/10.21043/bisnis.v8i2.8764.

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<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>
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Tecoalu, Melitina, Soegeng Wahyoedi, and Edwind Kustiawan. "The Effect of Perception of Security, Easy of Transaction, and Shopping Experience on Purchase Decision and its Implications on Customers Satisfaction (Case Study of Geraipedia Jabodetabek Customers)." Primanomics : Jurnal Ekonomi & Bisnis 19, no. 2 (May 3, 2021): 46. http://dx.doi.org/10.31253/pe.v19i2.587.

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This study discusses the perception of security, ease of transaction, and ease of shopping for purchasing decisions, as well as the implications of purchasing decisions on Geraipedia customer satisfaction. This research discusses some of the problems that Geraipedia has experienced. The first problem is related to security, namely the leakage of Geraipedia user data circulating in the media. This has been acknowledged by Geraipedia, that it was true that 91 million customer data has been leaked. The data includes encrypted customer passwords, customer names, e-mail addresses, date of birth, and telephone numbers. Second, Geraipedia itself had a problem with an error payment system. Transactions made by customers are considered unsuccessful. However, the solutions provided by Geraipedia are unclear, not detailed, and unresponsive so that the customer shopping experience is not good. If the above problems are not resolved, then other problems arise related to transaction security, ease of transactions, and customer shopping experience. These problems will affect customer purchasing decisions on Geraipedia, so this customer purchase decision will affect Geraipedia customer satisfaction.The first hypothesis in this study is the influence of security perceptions on purchasing decisions on Geraipedia. The results showed that the security perception variable had no effect on the purchasing decision variable with a t-statistic of 0.318 <1.96 and a significance value of 0.750> 0.05. The second hypothesis in this study is the effect of ease of transaction on purchasing decisions on Geraipedia. The results showed that the variable transaction ease had an effect on the purchasing decision variable with a t-statistic of 5.843> 1.96 and a significance value of 0.00 <0.05. The third hypothesis in this study is the influence of shopping experience on purchasing decisions on Geraipedia. The results showed that the shopping experience variable had a positive effect on the purchasing decision variable with a t-statistic of 7.898> 1.96 and a significance value of 0.00 <0.05. The fourth hypothesis in this study is the influence of purchasing decisions on customer satisfaction in Geraipedia. The results showed that the purchasing decision variable had an influence on the customer satisfaction variable with a t-statistic of 12.197> 1.96, with a significance value of 0.00 <0.05.
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Fortuna, Cantik Islamaya, and Fithri Setya Marwati. "Purchase Decision in the Online Shopping Application, Reviewed from Easy, Quality of Information, Culture, and Trust." Almana : Jurnal Manajemen dan Bisnis 5, no. 2 (August 16, 2021): 174–83. http://dx.doi.org/10.36555/almana.v5i2.1551.

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The E-commerce sector is currently very developing and in demand because of the many advantages it has over conventional buying and selling activities. The purpose of this study was to determine the effect of easy, quality of information, culture, and trust on purchase decisions among users of the online shopping store applications in Surakarta. The sample can be calculated using the infinite formula method and the results are 96.04 people then rounded up to 100 respondents. This research is quantitative descriptive. This study will explain the relationship between the variables to be studied which are described by numbers. The F-test results show that Easy, Quality of Information, Culture, and Trust together have a significant effect on consumer purchasing decisions on the online shopping application Tokopedia. The t-test results show that easy has a positive and significant effect on purchasing decisions. This means that the higher the convenience of each consumer, the purchasing decision will increase. Quality Of Information has a positive and significant effect on purchasing decisions. This means that the higher the quality of information for each consumer, the purchasing decision will increase. Culture has a negative and significant effect on purchasing decisions. This means that cultural variables have a negative influence on purchasing decisions.
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Tecoalu, Melitina, Soegeng Wahyoedi, and Edward Kustiawan. "The Effect of Ease of Transaction and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction (Studies on Okeped Jabodetabek Users)." Primanomics : Jurnal Ekonomi & Bisnis 19, no. 2 (May 3, 2021): 33. http://dx.doi.org/10.31253/pe.v19i2.586.

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This study aims to determine the effect of ease of transaction and service quality on customer satisfaction in purchasing decision making. In this study using a sample of 100 respondents using convience sampling non profitability. Data obtained through questionnaires, the data collection process in this study is Structural Equation Modeling (SEM) with the SmartPLS (Partial Least Square) 3.0 program to determine the relationship between the effect of Ease of Transaction, Service Quality on Purchasing Decisions and Consumer Satisfaction as a mediating variable.The results of the hypothesis that there are 4 accepted and 3 rejected after being tested by hypothesis testing is done using the probability value and the t statistic. So in the hypothesis acceptance criteria t-statistic> t-table. Ease of transaction affects customer satisfaction, so the hypothesis is accepted. Service quality affects customer satisfaction, so the hypothesis is accepted. Ease of transaction affects purchasing decisions, so the hypothesis is accepted. Service quality affects purchasing decisions, so the hypothesis is accepted. Consumer satisfaction has no effect on purchasing decisions, so the hypothesis is rejected. The service quality on purchasing decisions is not mediated by consumer satisfaction well so that the hypothesis is rejected. Ease of transaction on purchasing decisions is not mediated in consumer satisfaction well, so the hypothesis is rejected. In this study, it is explained that the purchasing decision is not well mediated by consumer satisfaction so that consumers who do not reach their expectations feel dissatisfied, which leads to not making purchasing decisions on Okeped.
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Afrilliana, Nadia, Maftuhah Nurrahmi, and Anggreany Hustia. "Determinasi Keputusan Pembelian Produk Pencuci Piring: Ditinjau berdasarkan Bauran Pemasaran Produk." Jurnal Ilmu Manajemen 11, no. 2 (June 17, 2022): 167. http://dx.doi.org/10.32502/jimn.v11i2.4357.

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Marketing Mix (Product, Distribution and Promotion) on purchasing decisions of dishwashing liquid products in North Indralaya District Ogan Ilir and to determine the effect of marketing mix partially on purchasing decisions for dishwashing liquid products in North Indralaya District Ogan IlirThe number of samples in as many as 96 respondents. The analytical techniques used are multiple linear regression analysis, F Test, T test and coefficient of determination (R2). The results of the F hypothesis test show that there is a significant influence on the marketing mix on purchasing decisions. While partially the Product (X1) has a significant effect on the purchase decision. Distribution Variables (X2) have a significant effect on purchasing decisions and promotions (X3) have a significant effect on purchasing decisions.
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Lisa, Hendro, Sitie Chairhany, Martina Napratilora, Abd Syahid, and M. Ilyas. "Analisis brand equity terhadap keputusan pembelian (studi kasus coffee toffee Surabaya)." Journal of Business and Banking 10, no. 1 (October 30, 2020): 1. http://dx.doi.org/10.14414/jbb.v10i1.1862.

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This study examines and analyze the significant effect of brand equity consist; brand awareness, brand association, perceived quality and brand loyality on purchased decision. Based on the literature review, this research hypothesis states that the four elements of brand equity affect purchasing decisions. This research uses survey data from Coffee Toffee visitors in Surabaya. Data were collected by questionnaire from respondent. Hypothesis testing technique is done by using multiple regression analysis. The results of this study indicate that brand awareness has a significant positive effect on purchasing decisions, brand association has no significant positive effect on purchasing decisions, the perceived quality has a significant positive effect on purchasing decisions, and brand loyalty have a significant positive effect on purchasing decisions.
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Wydyanto, Wydyanto, and Ridho Rafqi Ilhamalimy. "DETERMINATION OF TRUST AND PURCHASE DECISIONS: ANALYSIS OF BRAND IMAGE AND PRICE (MARKETING MANAGEMENT LITERATURE REVIEW)." Dinasti International Journal of Management Science 2, no. 3 (February 15, 2021): 506–16. http://dx.doi.org/10.31933/dijms.v2i3.745.

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The purpose of writing a Literature Review Papers is to determine the effect of brand image and price variables on trust and purchase decisions. With qualitative methods and Library Research. The results show that brand image affects on trust, brand image affects on purchasing decision, price affects on trust, price affects on purchasing decision and trust affects on purchasing decisions.
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Ateta, Ernalsalia, Ketut Budi Susrusa, and Gede Mekse Korri Arisena. "THE RELATION ANALYSIS OF MARKETING MIX AND CUSTOMER PURCHASE OF COFFEE IN MALABAR MOUNTAIN CAFÉ IN BOGOR CITY." Agrisocionomics: Jurnal Sosial Ekonomi Pertanian 5, no. 1 (May 31, 2021): 168–83. http://dx.doi.org/10.14710/agrisocionomics.v5i1.8860.

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The aims of this research are finding out the correlation between product and consumer purchasing decisions, price and consumer purchasing decisions, promotion and consumer purchasing decisions, place and consumer purchasing decisions. This research has already done form May until July 2020. The samples were 50 respondents taken by nonprobability sampling technique. Data were collected by questionnaires. Data analysis were descriptive analysis technique and Spearman’s Correlation analysis using SPSS 23 software. The results of this research shows the product is strongly related with the correlation coeffecient value positive, which means it has a directional correlation and product has a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor. The price is strongly related with the correlation coeffecient value positive, which means it has a directional correlation and price has a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor. The promotion is strong enough related with the correlation coeffecient value positive, which means it has a directional correlation and promotion has a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor. The place is very weakly related with the correlation coeffecient value negative, which means it has undirectional correlation and the place has not a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor.
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Maulinda, Siti Rohmah, and Rintar Agus Simatupang. "PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SIRUP MEREK VALUE PLUS." Jurnal Riset Manajemen dan Bisnis 5, no. 2 (December 1, 2010): 101. http://dx.doi.org/10.21460/jrmb.2010.52.57.

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This study examines the effect of consumer’s motivations,perceptions and attitudes toward their purchasing decisions on Plus-Value branded Syrup. This study uses survey methods. The sampels used in this study are 125 respondents. The results show that consumer’s motivation and attitudes positively influence on their purchasing decisions. Meanwhile the perception has no effect on consumer’s purchasing decisions.Keywords: motivation, perception, attitude, purchasing decision.
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Universitas Budi Luhur, Retno Fuji Oktaviani. "JUMPA Vol.3 No.3 Okt 2016 STRATEGI STP DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN MACBOOK APPLE DI JAKARTA." Jurnal Manajemen dan Perbankan (JUMPA) 3, no. 3 (October 31, 2016): 39–49. http://dx.doi.org/10.55963/jumpa.v3i3.203.

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This study aims to obtain empirical evidence about the influence of Strategy Segmenting, Targeting, and Positioning Against Buying Decision. The respondents consisted of the brand Apple for Macbook consumers in Central Jakarta. Questionnaires distributed 50 questionnaires, and 50 questionnaires distributed back that can be processed as many as 50 questionnaires. processing using the test validity, reliability testing, testing assumptions of classical, simultaneous test, and partial correlation test by SPSS for Windows version 21.0. Research has been conducted that strategy Segmenting, Targeting, and Positioning when tested together have a significant influence on the purchase decision is equal to 0.000 and when segmenting partially tested has a significant influence on the purchasing decisions of 0.028. Targeting has significant influence on the purchasing decisions of 0.202. Positioning has a significant influence on the purchasing decisions of 0.009. Influence Strategy Segmenting, Targeting, and Positioning for Purchase Decision amounted to 27.3 %, while the remaining 73.7 % are influenced by factors other causes. From the research it can be concluded, in the present case study variables Segmenting, Targeting and Positioning partial effect on purchase decision. Whereas in partial Segmenting and Positioning influence on purchasing decisions and Targeting variables did not significantly affect purchasing decisions.
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Ningrum, Weni Widiasti, I. Nyoman Sudapet, and Hamzah Denny Subagio. "The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya." IJIEEB : International Journal of Integrated Education, Engineering and Business 1, no. 1 (March 31, 2018): 19–29. http://dx.doi.org/10.29138/ijieeb.v1i1.795.

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Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.
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Thalib, Supriadi, Setiarini Setiarini, and Yuli Ardianto. "ANALISIS KEPUTUSAN PEMBELIAN MAKANAN KHAS DAERAH DITINJAU DARI PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN." Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 5, no. 3 (August 27, 2020): 273–84. http://dx.doi.org/10.36226/jrmb.v5i3.441.

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Purpose- This study analyzes the effect of word of mouth, product quality on consumer purchasing decisions, and simultaneously analyzes purchasing decisions, word of mouth, and product quality on customer loyalty. Design/methodology/approach- Data were collected from 150 respondents from 3 (three) areas Jakarta, Depok, and Bogor. Data analysis techniques using Path Analysis. Findings- word of mouth and product quality have a positive effect on purchasing decisions, as well as simultaneous purchasing decisions, word of mouth affects customer loyalty but not product quality. Product quality does not affect loyalty consumption of local specialties in the city of Bogor-Depok Implications-Local culinary SMEs are advised to maintain consumer satisfaction by interacting with them to create a positive impression. Consumers who have a positive impression will provide the word of mouth so as to increase purchasing decisions and customer loyaltyKeywords: Word of Mouth, Quality Product, Purchasing Decision, Loyalty
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Diko, Frinov feldiko ibhar. "Pengaruh Retailing Mix terhadap keputusan pembelian dan kepuasan konsumen Carrefour di kota Pekanbaru." Jurnal Akuntansi dan Ekonomika 9, no. 2 (December 20, 2019): 129–38. http://dx.doi.org/10.37859/jae.v9i2.1443.

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The study was conducted at Carrefour Pekanbaru, Riau. The aim is to find out the direct effect of the Dimension of Retailing Mix namely Store atmosphere, store location, product diversity, price, promotion and service on purchasing decisions and customer satisfaction. The study took a sample of 180 consumers. The variables used are Store atmosphere, store location, product diversity, price, promotion and service on purchasing decisions and customer satisfaction. Data were analyzed using SEM (Structural Equation Modeling) analysis which is operated through the Smart PLS 3.2.7 program The results showed that there was an influence of product diversity, price and service on purchasing decisions and customer satisfaction. while Store atmosphere, store location and promotion do not influence purchasing decisions and customer satisfaction. and there is an influence between purchasing decision variables on customer satisfaction, the better the consumer purchasing decisions will increase customer satisfaction.
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Purwanto, Agus Budi, and Hendro Budhi Risaputro. "Analisis Pengaruh Persepsi Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Sari Roti di Kota Semarang)." Riset, Ekonomi, Akuntansi dan Perpajakan (Rekan) 2, no. 1 (March 29, 2021): 77–88. http://dx.doi.org/10.30812/rekan.v2i1.1120.

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Abstract The purpose of this study was to analyze the influence of Price Perception, Product Quality and Brand Image on Purchasing Decisions on Sari Roti consumers in Wonodri Village Semarang. The population in this study were all consumers who bought Sari Roti in Indomart. The sample is 130 people. The sampling technique used is stratified proportional sampling. The data analysis tool used in this study is multiple regression analysis. Based on the results of the study: There is a positive and significant influence between Price Perception on Purchasing Decisions, There is a positive and significant influence between Product Quality on Purchasing Decisions, There is a positive and significant influence between Brand Image on Purchasing Decisions, Simultaneously there is a positive and significant effect between Price Perception , Product Quality and Brand Image on Purchasing Decisions. Keywords: Price Perception, Product Quality, Brand Image, Purchasing Decision
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Purwati, Astri Ayu, Yusrizal Yusrizal, and Indah Cipta Ramadhani. "Pengaruh Life Style, Kualitas Produk dan Store Image terhadap Keputusan Pembelian." Journal of Management and Bussines (JOMB) 1, no. 1 (May 16, 2019): 22–36. http://dx.doi.org/10.31539/jomb.v1i1.652.

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The purpose of this research is to find out and analyze the influence of life style, product quality, and store image on consumer purchasing decisions atMulia InternationalStore Fashion Sukaramai PlazaPekanbaru.The method used is multiple linear regression analysis.The sample used was 100 respondents.The results of this study indicate that life style and product quality have a significant effect on purchasing decisions, while store image has no significant effect on consumer purchasing decisions inMulia InternationalStore Fashion Sukaramai PlazaPekanbaru. Keywords: Life Style, Product Quality, Store Image, Purchasing Decision.
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Mulati, Eni, and Budi Utomo. "Analisis Faktor-faktor Yang Berpengaruh Pada Keputusan Pembelian Produk Kosmetik Halal." JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi 10, no. 2 (November 11, 2021): 59–66. http://dx.doi.org/10.33319/jeko.v10i2.89.

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The purpose of this research is to find out the influence of product knowledge, religiosity, and Islamic advertising ethics on purchasing decisions with purchase intention as intervening variable. Data was collected by distributing questionnaire to 100 respondents of consumers of Wardah product cosmetics in Salatiga with purposive sampling method. The data obtained were processed using SPSS 23 analysis tools. Based on the t-test, the results showed that partially product knowledge had no effect on purchasing decision, then religiosity partially had no effect on purchasing decisions. While consumer buying interest partially has a significant effect on purchasing decisions. Based on the results of the path analysis test, it show that buying interest doesn't have a mediating effect on the influence of religiosity on purchasing decisions. Then buying interest has a mediating effect on the influence of product knowledge and Islamic advertising ethics on each purchase decision.
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Onar, Sezi Çevik. "Evaluating purchasing decisions via benefits of socially responsible purchasing." International Journal of Applied Management Science 4, no. 4 (2012): 407. http://dx.doi.org/10.1504/ijams.2012.049927.

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Gusrita, Desy, and Rose Rahmidani. "PENGARUH MARKETING MIX DAN LINGKUNGAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN ONLINE PAKAIAN WANITA DI KOTA PADANG." Jurnal Ecogen 1, no. 4 (March 20, 2019): 944. http://dx.doi.org/10.24036/jmpe.v1i4.5674.

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This study aims to examine the effect of marketing mix and social environment on online women's clothing purchasing decisions in the city of Padang. This research is quantitative descriptive. The population in this study was the people of Padang City who had bought women's clothing online in Padang City using primary data. The sample technique used in this study was purposive sampling with a total sample of 100 respondents. The analytical method used is path analysis using the SPSS version 21 program. For hypothesis testing using a statistical t test with an α level of 5%. The results of this study indicate that 1) Product, price, place, promotion and social environment have a significant effect on purchasing decisions on women's clothing online in Padang City 2) Product has a significant effect on online women's clothing purchasing decisions in Padang City 3) Price has a significant effect on purchasing decisions online women's clothing in Padang City 4) Place has a significant effect on purchasing decisions on women's clothing online in Padang City. 5) Promotion has a significant effect on purchasing decisions on women's clothing online in Padang City. 6) The social environment has a significant effect on women's clothing online purchasing decisions in Padang City. Keyword: Product, Price, Place, Promotion, Social Environment, Purchasing Decision.
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Aminah, Kiki, Wawan Hermawan, and Deni Budiana. "Product Purchasing Decisions as a Result of Product Innovation and Sales Promotion." Almana : Jurnal Manajemen dan Bisnis 6, no. 1 (April 28, 2022): 144–58. http://dx.doi.org/10.36555/almana.v6i1.1821.

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Purchasing decisions greatly affect the success of a business, if purchasing decisions increase, the sales volume will increase, which will have a positive impact on the company to continue to maintain the business. This study aims to determine that purchasing decisions of Wardah Cosmetic Products as a result of Product Innovation and Sales Promotion. This study also to find out how big the influence of product innovation on purchasing decisions, the effect of sales promotion on purchasing decisions, the effect of product innovation and sales promotion on purchasing decisions of wardah cosmetic products. The research method used in this study is descriptive and verification methods using path analysis techniques. The research results stated that the Product Innovation was in a good category, the Sales Promotion was in a good category, and the Purchase Decision was in a good category. The results of the t-test carried out show that the Product Innovation variable affects Purchase Decisions, and the Sales Promotion variable affects Purchase Decisions. The results of the f-test that were carried out showed that Product Innovation and Sales Promotion on Purchase Decisions.
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Cabrian, Sharon. "BAGAIMANA KEDAI KOPI OHAYOU MENINGKATKAN PROSES KEPUTUSAN PEMBELIAN KONSUMEN DI KOTA BANDUNG." Jurnal Administrasi Bisnis 17, no. 1 (July 1, 2021): 40–60. http://dx.doi.org/10.26593/jab.v17i1.4320.40-60.

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According to Toffin, in 2019 there was a 3-fold increase in the coffee shop business compared to the previous 3 years. An increase in the number of coffee shops is a threat and a challenge for coffee shop business owners. Ohayou Bandung is one coffee shop that is facing competition in the increasing number of coffee shops in the Ciumbuleuit area, Bandung. Due to its strategic location where UNPAR students are the target market, Ohayou has a great opportunity to meet the demand for coffee and public spaces. For this reason, companies need to pay attention to product attributes which are one of the main factors that are considered by consumers and customers in purchasing decisions. The purpose of this study was to determine whether product attributes and service quality affect purchasing decisions at Ohayou Bandung. Product attribute variables are measured by the dimensions of quality, features, design, brand, and packaging. Service quality variables are measured by the dimensions of reliability, responsiveness, assurance, empathy, and physical evidence. The variable of the purchasing decision making process is measured by the dimensions of problem recognition, information seeking, evaluation of alternatives, purchasing decisions, and post-purchase behavior. The results showed that the product attributes and service quality influenced purchasing decisions by 28.7%. In multiple linear analysis it is concluded that product attributes have a greater influence on purchasing decisions than service quality. Based on the partial hypothesis test, product attributes partially influence purchasing decisions. Meanwhile, service quality has no partial effect on purchasing decisions. It is concluded that improving service quality alone is not sufficient to improve purchasing decisions. Ohayou Bandung is advised to improve product quality and features, as well as increase the use of social media. Keywords: Product Attributes, Service Quality, Buying Decision, Ohayou Bandung
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Sibarani, Hendra Jonathan, Nada Lovina Br Pangaribuan, Andri Putra Pranata Ginting, and Erikson Albertus Simanjorang. "Pengaruh Kualitas Produk, Kepuasan Konsumen, dan Competitive Advantage terhadap Keputusan Pembelian Pada PT. Sejahtera Motor Gemilang Medan." Ekonomis: Journal of Economics and Business 4, no. 2 (September 4, 2020): 326. http://dx.doi.org/10.33087/ekonomis.v4i2.163.

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Purchasing decision are conscious consumer desire to choose a product among the available alternative actions. Purchasing decisions in this researcher are influenced by product quality, customer satisfaction, and competitive advantage. The population in this study were 295 consumers using the Slovin formula and obtained a sample of 170 consumers. Product quality variables partially and simultaneously have a positive and significant effect on purchasing decision variables by using the comparison tcount> ttable and Fcount>Ftable. Partial and simultaneous consumer satisfaction variables have no positive and insignificant effect on purchasing decisions by using the comparison tcount <ttable and Fcount> Ftabel. The competitive advantage variable partially and simultaneously has no and significant effect on purchasing decisions by using the comparison tcount <ttable and Fcount <Ftabel.
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Simanjuntak, Demak Claudia Yosephine, Vicdy Anche Salimi, Vincent Louis, and Toni Johanes. "PENGARUH KEPUASAN PELANGGAN, KEPERCAYAAN PELANGGAN DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN BAJA PADA PT SUMINSURYAMESINDOLESTARI." E-Jurnal Manajemen Universitas Udayana 9, no. 7 (July 3, 2020): 2872. http://dx.doi.org/10.24843/ejmunud.2020.v09.i07.p20.

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Customer satisfaction plays an important role in efforts to improve purchasing decisions. The research objective is to test and analyze the influence of Customer Satisfaction, Customer Trust and Distribution Channels on Steel Purchasing Decisions at PT Suminsurya Mesindolestari Medan. This research uses descriptive quantitative method with the population in this study amounting to 204 customers of PT Suminsurya Mesindolestari Medan and the samples in this study were 134 customers, the sampling technique used is random sampling and significant towards the Steel Purchasing Decision at PT Suminsurya Mesindolestari Medan. Increasing these three variables both partially and together can increase purchasing decisions optimally. So it is suggested that the company can improve and improve both variables within the company. Keywords: customer satisfaction, customer trust, distribution channels, purchasing decision
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Samsuranto, Samsuranto. "Perception and Motivation Analysis of Purchase Decisions in Lumajang." Jurnal Ilmu Manajemen Advantage 5, no. 2 (December 30, 2021): 79–84. http://dx.doi.org/10.30741/adv.v5i2.795.

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This research is a type of quantitative research by looking for the relationship between the independent variable and the dependent variable. The purpose of this study is to prove that consumer perceptions and consumer motivation partially or simultaneously influence purchasing decisions at Graha Mulia Plaza Lumajang. The sample used in this study was 75 respondents. The sampling method was non-probability sampling with incidental sampling technique. This study uses multiple linear regression analysis techniques. The results of this study indicate that partially consumer perceptions have no significant effect on purchasing decisions and consumer motivation has a significant effect on purchasing decisions. Meanwhile, simultaneously, the variables of consumer perception and motivation have a significant effect on purchasing decisions at Graha Mulia Plaza Lumajang. The results of the coefficient of determination show that 47.1% of purchasing decisions can be explained by variables of consumer perception and consumer motivation, while the remaining 52.9% of purchasing decision variables are influenced by other variables not examined in this study.
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Dwiningwarni, SS, Nur Maya Anjarsari, and H. Syuhada'. "PENGARUH DESAIN PRODUK DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK." eBA Journal: Journal Economics, Bussines and Accounting 4, no. 1 (February 25, 2018): 48–56. http://dx.doi.org/10.32492/eba.v4i1.618.

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This study aims to analyze the impact of product design and marketing strategy to the purchasing decision partially, analyze the influence of design and marketing strategies on purchasing decisions simultaneously, determine which variables are the dominant influence on purchasing decisions. The research approach used is positivism with quantitative data derived from respondents' answers collected through questionnaires. The method used is the Focus Group Discussion (FGD). The sampling technique used was simple random sampling and the number of samples taken as many as 100 respondents. Analysis of the data used is multiple linear regression with Ordinary Least Square method (OLS). The results of this study are the design of the product and marketing strategies significantly influence purchasing decisions partially, product design and marketing strategies significantly influence purchasing decisions simultaneously, product design dominant influence on purchasing decisions. This means that companies must pay attention to the shape or design of a product to be manufactured or produced.
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Meiliana, Meiliana, and Yunita Budi Rahayu Silintowe. "PERAN EMOSI SEBAGAI VARIABEL YANG MEMEDIASI ANTARA STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN." JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS 4, no. 2 (October 29, 2019): 175–86. http://dx.doi.org/10.29407/nusamba.v4i2.12851.

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This study aims to see the effect of store atmosphere on emotions and impact on purchasing decisions at Transmart Carrefour Semarang. The sample in this study were 272 respondents who had made a purchase decision on Transmart Carrefour Semarang. Data collection techniques using questionnaires with purposive sampling method. In testing the hypothesis, the data analysis technique uses Path Analysis. The results showed that the store atmosphere significantly influences emotions, and emotions significantly influence purchasing decisions, then the store atmosphere has a significant effect on purchasing decisions. Testing of intervening variables in this study shows that emotional variables can influence the indirect effect between store atmospheres on purchasing decisions.
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Setiawan, Insan, Eny Kustiyah, and Siti Maryam. "ANALISIS HALAL, CITA RASA, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA ARABIANS KEBAB DI UMS SURAKARTA)." JURNAL ILMIAH EDUNOMIKA 6, no. 1 (January 20, 2022): 259. http://dx.doi.org/10.29040/jie.v6i1.2268.

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This study aims to analyze and discuss the effect of halal, taste, product variation on product purchasing decisions at Arabians Kebab UMS Surakarta. The research used is descriptive quantitative research. The population in this study were the customers of Arabians Kebab UMS Surakarta. The sample consisted of 100 respondents using accidental sampling technique. The data analysis technique used Multiple Linear Regression Analysis. The F test results show that halal, taste, and product variations simultaneously have a significant effect on purchasing decisions. While the t test results show that partially halal has a positive and significant effect on purchasing decisions, taste partially has a positive and significant effect on purchasing decisions and also product variations partially have a positive and significant effect on purchasing decisions at Arabians Kebab UMS Surakarta. Keywords: halal, taste, product variation, purchase decision.
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47

Rona Ayudia Purnandika, Mohamad Trio Febriyantoro, Zulkifli Zulkifli, Dede Suleman, Fendi Saputra, and Yohanes Totok Suyoto. "THE INFLUENCE OF BRAND AMBASSADOR, BRAND PERSONALITY, AND KOREAN WAVE ON PURCHASE DECISIONS OF SOMETHINC." International Journal Multidisciplinary Science 1, no. 3 (October 29, 2022): 16–24. http://dx.doi.org/10.56127/ijml.v1i3.387.

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This study aims to determine the influence of Brand Ambassadors, Brand Personality and the Korean Wave on the Purchase Decision of somethinc products. This research is research that uses quantitative data. The population of this research is so-think consumers. The sample in this study amounted to 120 respondents. The techniques used are validity test, reliability test, classic assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, F test, and T test. The results of this study indicate that Brand Ambassador and Brand Personality simultaneously significantly affect purchasing decisions. Meanwhile, the Korean Wave simultaneously has no significant effect on purchasing decisions of something. Brand Ambassador has a positive and significant effect on purchasing decisions, Brand Personality has a positive and significant effect on purchasing decisions, and Korean Wave has a negative and insignificant effect on purchasing decisions.
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48

Aulianiar. "The Pengaruh citra merek,diskon dan kelengkapan produk terhadap keputusan pembelian." Digital Economic, Management and Accounting Knowledge Development (DEMAnD) 2, no. 2 (December 30, 2020): 20–27. http://dx.doi.org/10.46757/demand.v2i2.114.

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This study aims to determine whether there is an effect of brand image and product completeness on purchasing decisions at Chandra Supermarkets. The research sample was 99 respondents. The method used in research with a questionnaire. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability uses the Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). The results of the study show that the image variable has a positive but not significant effect on purchasing decisions, the variable has a positive and significant effect on the purchasing decision variable, and the product completeness variable has a positive and significant effect on purchasing decisions buying decision.
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Utama, Dani Chandra. "Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda di Kota Bekasi." Jurnal Perspektif 17, no. 1 (March 29, 2019): 90–95. http://dx.doi.org/10.31294/jp.v17i1.5320.

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This study aimed to analyze the impact of innovation and price on purchase decisions. The research was carried out at different places to get a full range of respondents. The sample was the owner of the vehicle Honda motorcycle in Bekasi totaling 150 respondents. Regression analysis techniques were used to analyze the impact of innovation and price of the purchasing decision is by using SPSS (Statistical Package for the Social Sciences). The analysis showed that the product innovation and significant positive effect on purchasing decisions, each increase of one unit in the variable product innovation will be followed by an increase of 0.401 unit purchasing decisions. The analysis also showed that prices positive and significant influence on purchasing decisions, any adjustment of the unit either affordability of the price, the suitability of the price of the product quality, price competitiveness, and suitability prices with benefits will influence the purchase decision of Honda motorcycles for 0538 unit. This shows that the innovation products made by Honda and Prices set affects 46.6% of the consumer decision in purchasing undergo a Honda motorcycle in Bekasi.
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Sipayung, Tuahman, and Bobby Syahreza. "ANALISIS PERSEPSI KONSUMEN TENTANG ATRIBUT PRODUK SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (STUDI KASUS PADA TOKO TIA PONSEL DI KOTA PEMATANGSIANTAR)." Manajemen : Jurnal Ekonomi 3, no. 1 (May 22, 2021): 1–14. http://dx.doi.org/10.36985/manajemen.v3i1.23.

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This study aims to analyze consumer perceptions of product attributes and their effects on purchasing decisions for Oppo smartphones. Respondents used in this study were 79 people. The variables used are Brand (X1), Features (X2), Design (X3) and Purchase Decision (Y). Then the data obtained were analyzed using multiple regression analysis. From this analysis, a regression analysis was obtained: Y = 4,840 + 0,279X1 - 0,084X2 + 0,486X3 + e. Analysis of the coefficient of determination (R2) of 0, 594 means that 59.4% of variations in purchasing decision variables can be explained by brand, features and design variables, while the remaining 40.6% is not explained in this study. The results of the data analysis obtained show that the brand and design variables have a positive and significant influence on purchasing decisions at the Tia Ponsel Store, while the feature variables have no effect on purchasing decisions. And the variables of brand, features and design simultaneously influence purchasing decisions.
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