Academic literature on the topic 'Purchasing motives'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Purchasing motives.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Purchasing motives"

1

Tella, Eija, and Veli-Matti Virolainen. "Motives behind purchasing consortia." International Journal of Production Economics 93-94 (January 2005): 161–68. http://dx.doi.org/10.1016/j.ijpe.2004.06.014.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Purwanto, Pur, Lulus Margiati, K. Kuswandi, and Budi Prasetyo. "Consumer motives for purchasing counterfeit luxury products: behind the status signaling behavior using brand prominence." Business: Theory and Practice 20 (April 4, 2019): 208–15. http://dx.doi.org/10.3846/btp.2019.20.

Full text
Abstract:
The present study sought to describe the relationship of customer motives with counterfeit products and brand prominence and purchasing behavior in three groups/classes of consumers (patrician, parvenus and poseur) in the context of luxury brand fashion. Data were obtained from a sample consisting of 400 consumers considered eligible. There were three findings; first, for the poseur class, consumer motives for purchasing products had an effect on counterfeit products and conspicuous brand prominence, as well as purchasing behavior. Second, for the parvenus class, consumer motives for purchasin
APA, Harvard, Vancouver, ISO, and other styles
3

Purwanto, Pur, Lulus Margiati, K. Kuswandi, and Budi Prasetyo. "Consumer motives for purchasing counterfeit luxury products: behind the status signaling behavior using brand prominence." Business: Theory and Practice 20 (April 4, 2019): 208–15. https://doi.org/10.3846/btp.2019.20.

Full text
Abstract:
The present study sought to describe the relationship of customer motives with counterfeit products and brand prominence and purchasing behavior in three groups/classes of consumers (patrician, parvenus and poseur) in the context of luxury brand fashion. Data were obtained from a sample consisting of 400 consumers considered eligible. There were three findings; first, for the poseur class, consumer motives for purchasing products had an effect on counterfeit products and conspicuous brand prominence, as well as purchasing behavior. Second, for the parvenus class, consumer motives for purchasin
APA, Harvard, Vancouver, ISO, and other styles
4

Park, Jae Ok, Kang Mi Bae, and Ye Lan Nam. "Purchasing Motives of Clothing Product by Chinese Woman Consumers’ Socio-Economic Variables." Advanced Materials Research 175-176 (January 2011): 1059–69. http://dx.doi.org/10.4028/www.scientific.net/amr.175-176.1059.

Full text
Abstract:
The purpose of this study is to investigate difference in the purchasing motives of clothing product according to the socio-economic variables of Chinese women consumers. The subjects of the research were women in their 20s-50s who were residing in Beijing, China. A total of 312 questionnaires were used for final analyses. Socio-economic variables were measured upon being classified into educational background, occupation and total household income. Purchasing motives of clothing product were classified into ‘clothing design and seasonal adaption motive,’ ‘personality and fashion consciousness
APA, Harvard, Vancouver, ISO, and other styles
5

Lee, Kyung Hee, Mark A. Bonn, and Meehee Cho. "Consumer motives for purchasing organic coffee." International Journal of Contemporary Hospitality Management 27, no. 6 (2015): 1157–80. http://dx.doi.org/10.1108/ijchm-02-2014-0060.

Full text
Abstract:
Purpose – This study aims to investigate consumer choice motives for purchasing organic coffee by applying the Theory of Planned Behavior (TPB) approach and how those are influenced by different degrees of ethical concern and price sensitivity to gain a better understanding about consumer behavior related to the rapidly growing demand for this unique product. Design/methodology/approach – Data were collected from consumers at cafés (n = 482) located in seven metropolitan cities in South Korea using a self-administered questionnaire. Data were analyzed using descriptive statistics, confirmatory
APA, Harvard, Vancouver, ISO, and other styles
6

Purwanto, Purwanto, Sri Rahayu, and Rifda Fitrianti. "Social Behavior of Displaying Status through Branded Goods and Brand Prominence." JRMSI - Jurnal Riset Manajemen Sains Indonesia 14, no. 02 (2023): 103–14. http://dx.doi.org/10.21009/jrmsi.014.2.09.

Full text
Abstract:
This research aims to explore the relationship between consumer motives mediated by brand prominence selection in the purchasing behavior of counterfeit products among three consumer groups/classes (patricians, parvenus, and poseurs) in the luxury fashion brand context. The data were obtained from a sample consisting of 230 respondents who were considered eligible. There are three findings. First, for the poseur class, consumer motives in purchasing products are positively related to counterfeit products and prominent brand prominence. Second, for the parvenus class, consumer motives are not r
APA, Harvard, Vancouver, ISO, and other styles
7

Purwanto, Purwanto, Leonard Adrie Manafe, and Mochamad Fatchurrohman. "Perilaku Sosialita Memamerkan Status melalui Barang Branded dan Brand Prominance." Ekonomis: Journal of Economics and Business 8, no. 1 (2024): 501. http://dx.doi.org/10.33087/ekonomis.v8i1.1525.

Full text
Abstract:
The purpose of the present study was to explore the relationship between consumer motives mediated by the choice of brand prominence and the behavior of purchasing counterfeit products in three groups/classes of consumers (patrician, parvenus and poseur) of luxury fashion brands. Data were obtained from a sample consisting of 230 respondents who were considered eligible. Three findings are obtained. First, for the poseur, consumer motives for purchasing products are positively related to counterfeit products and conspicuous brand prominence. Second, for the parvenus, the consumer motives are n
APA, Harvard, Vancouver, ISO, and other styles
8

Zolfagharian, Mohammad Ali, and Angelica Cortes. "Motives For Purchasing Artwork, Collectibles And Antiques." Journal of Business & Economics Research (JBER) 9, no. 4 (2011): 27. http://dx.doi.org/10.19030/jber.v9i4.4207.

Full text
Abstract:
Art is disaggregated into tangible and intangible offerings. Intangible art is one-time experiences of aesthetical and nostalgic products with no post-consumption exchange value. Tangible art preserves post-consumption exchange value. While psychographics of the consumers of intangible art are well-established, consumers of tangible art are under-researched. This research identifies and measures 16 different motives that underlie the purchase of artwork, collectibles and antiques. Heavy-consumers are found to score significantly higher than light-consumers on 8 of these motives: expected price
APA, Harvard, Vancouver, ISO, and other styles
9

Andersch, Henrike, Christian Arnold, Ann-Kathrin Seemann, and Jörg Lindenmeier. "Understanding ethical purchasing behavior: Validation of an enhanced stage model of ethical behavior." Journal of Retailing and Consumer Services 48 (February 15, 2019): 50–59. https://doi.org/10.5281/zenodo.3727556.

Full text
Abstract:
This article uses a stage model of ethical decision-making to explain consumers’ inclination toward ethical product alternatives. The current paper enhances the stage-model approach by considering egoistic purchasing motives and gender as moderating variables. The current study shows that the effect of negative affect on ethical purchasing intention is mediated by ethical judgement and moral obligation. Interestingly, the mediation effect is more pronounced for male respondents. Furthermore, egoistic purchasing motives moderate the effects of the stage-model components on ethical judgmen
APA, Harvard, Vancouver, ISO, and other styles
10

Wandri M, Nurul Ilmi, Salma Sitammu, Nurjannah Nurjannah, and Cici Mahmut. "Pengaruh Motif Rasional dan Motif Emosional terhadap Keputusan Pembelian Produk Fashion Muslim." Jurnal Ilmiah Manajemen dan Kewirausahaan 4, no. 2 (2025): 318–32. https://doi.org/10.55606/jimak.v4i2.4672.

Full text
Abstract:
This study aims to analyze the influence of rational and emotional motives on purchasing decisions of the Muslim fashion product hijab paris among students of the Faculty of Economics and Business at Universitas Andi Djemma Palopo. The research employed a quantitative approach with data collected through questionnaires distributed to 30 respondents. The data were analyzed using multiple linear regression with the assistance of SPSS. The results indicate that both rational and emotional motives significantly influence purchasing decisions for hijab paris, with emotional motives being the most d
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Purchasing motives"

1

Teiking, Alina. "Consumption of luxury goods in Brazil : purchasing motives and values of Brazilian consumers and implications for marketing." Master's thesis, reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10400.14/22879.

Full text
Abstract:
Submitted by Alina Teiking (alina.teiking@gmail.com) on 2016-03-14T00:38:54Z No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 2080284 bytes, checksum: 47d0b96821f34fa3f5cc1f25330c35b1 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-08-01T14:59:27Z (GMT) No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 2080284 bytes, checksum: 47d0b96821f34fa3f5cc1f25330c35b1 (MD5)<br>Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-08-02T17:46:32Z (GMT) No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 20802
APA, Harvard, Vancouver, ISO, and other styles
2

Teiking, Alina. "Consumption of luxury goods in Brazil : purchasing motives and values of Brazilian consumers and implications for marketing." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16726.

Full text
Abstract:
Submitted by Alina Teiking (alina.teiking@gmail.com) on 2016-03-14T00:38:54Z No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 2080284 bytes, checksum: 47d0b96821f34fa3f5cc1f25330c35b1 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-08-01T14:59:27Z (GMT) No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 2080284 bytes, checksum: 47d0b96821f34fa3f5cc1f25330c35b1 (MD5)<br>Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-08-02T17:46:32Z (GMT) No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 20802
APA, Harvard, Vancouver, ISO, and other styles
3

Шкурупская, И. А., І. О. Шкурупська та I. Shkurupskaya. "Интегрированные маркетинговые коммуникации предприятий на рынке гелиоэнергетического оборудования". Diss., Одесский национальный экономический университет, 2014. http://dspace.oneu.edu.ua/jspui/handle/123456789/3723.

Full text
Abstract:
Диссертация посвящена обоснованию научно-методических положений формирования интегрированных маркетинговых коммуникаций (ИМК) на предприятиях рынка гелиоэнергетического оборудования. В результате исследования теоретических подходов основ концепции интегрированных маркетинговых коммуникаций предложено уточнение предмета ИМК, сделан акцент на бинарности их происхождения (реальной и виртуальной), а также на триединой цели применения ИМК предприятием. Для оценки эффективности ИМК автором разработана стратегическая карта в рамках системы сбалансированных показателей (ССП), которая учитывает специфи
APA, Harvard, Vancouver, ISO, and other styles
4

Tai, Ching-Ting, and 戴敬庭. "O2O Purchasing Motives and Behaviors." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5x7teg.

Full text
Abstract:
碩士<br>國立政治大學<br>傳播學院傳播碩士學位學程<br>107<br>The trend of integrating virtual world and physical world at commerce domain, O2O shopping has become one of the latest trends in Taiwan. Consumers are more and more used to switching their mind and action among all possible and available channels based on their specific needs. Thus, from the service provider point of view which attempts to conduct attractive shopping experience to maximize O2O effectiveness, it’s essential to fully understand consumers’ motivation and behavior of channel migration between online and offline. This study develops models f
APA, Harvard, Vancouver, ISO, and other styles
5

Wu, Chi-Feng, and 吳奇峰. "Purchasing Motives and Behaviors of Lotto and Sports Lottery in Purchasing Motives and Behaviors of Lotto and Sports Lottery in Purchasing Motives and Behaviors of Lotto and Sports Lottery in Taipei." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/27617888271337124785.

Full text
Abstract:
碩士<br>華梵大學<br>工業工程與經營資訊學系碩士班<br>97<br>Recently, the issue of the lotto and sports lottery has induced a major craziness in Taiwan. This research aims to make the use of the consumer behavior theory, in order to explore the considerations and reasons that influences the consumer when buying the lottery, also to provide its related information and research. Factor analysis, reliability analysis, other statistic analysis and the empirical study were conducted in the Taipei area through a survey. It targeted on adult consumers using the questionnaire as the main research tool. Randomly, total of 2
APA, Harvard, Vancouver, ISO, and other styles
6

WANG, CODY, and 王旭煌. "The research of the motives and purchasing behavior about night market." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/48114006773061457790.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Wu, Chia-Ying, and 吳佳螢. "Purchasing Motives, Perceived Risks and Behavioral Intention of Online Sport Goods Consumption." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/72635103150560017157.

Full text
Abstract:
碩士<br>輔仁大學<br>體育學系碩士班<br>99<br>The purpose of the study was to investigate the purchasing motives, perceived risks and behavioral intention of online sport goods consumption. In addition, this study was designed to further understand the impact of consumers purchasing sport goods through Internet of purchasing motives, perceived risks and behavioral intention, which will be used as marketing strategies in the online sport consumption market.   The study was focus on the consumers who have used Internet to purchase sport goods in the questionnaire survey. The researcher used self-developed “pur
APA, Harvard, Vancouver, ISO, and other styles
8

Arsil, Poppy. "Consumers' purchasing motives of local foods in Indonesia: a means-end chain approach." Thesis, 2013. http://hdl.handle.net/2440/84132.

Full text
Abstract:
This study aims at examining: (a) the consumers’ perceptions of local foods, (b) the motives for purchasing local foods, and (c) the market segmentations involved in local food markets. From an understanding of how consumers think and behave, the central messages for local food promotion can be advanced. Means End Chain (MEC) is employed as the main analytical procedure. This study involves a sample of 533 Indonesian consumers of local foods. The study also investigates both the ethnic and geographical differences among consumers. Three major ethnic groups are involved in this study namely, t
APA, Harvard, Vancouver, ISO, and other styles
9

陳威勳. "A study of the sports deviant behavior awareness, sports spectators involvement, sports lottery purchasing motives and purchasing behaviors:an example of university students." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/9qx8kz.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Weng, Peng-I., and 翁鵬翼. "The Study About The Effects of Purchasing Motives and Service Quality on Customer Satisfcation-A Case Study of Formosa Petroleum Station in Tainan County." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/38517393087767034337.

Full text
Abstract:
碩士<br>雲林科技大學<br>工業工程與管理研究所碩士班<br>96<br>Due to Taiwan’s opening the market up to be run by the local people, and Formosa Petrochemical Corporation’s entering the market, this market has changed dramatically to avoid being monopolized by CPC cooperation, Taiwan anymore. Also, many consortiums also include a lot of resources, ready to share one piece of the market share. In modern society, except for the quality of products, consumers also start to concern about the invisible service (namely the service quality); therefore, the previous sales promotions such as price reduction and car- washin
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Purchasing motives"

1

Juhantila, Olli-Pekka. Establishing intercompany relationships: Motives and methods for successful collaborative engagement. Lappeenranta University of Technology, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Virolainen, Veli-Matti. Motives, circumstances, and success factors in partnership sourcing. Lappeenranta University of Technology, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Guido, Gianluigi. Behind ethical consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels. Peter Lang, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Guido, Gianluigi. Behind ethical consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels. Peter Lang, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Guido, Gianluigi. Behind ethical consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels. Peter Lang, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Guido, Gianluigi. Behind Ethical Consumption: Purchasing Motives and Marketing Strategies for Organic Food Products, Non-GMOs, Bio-Fuels. Lang AG International Academic Publishers, Peter, 2017.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Guido, Gianluigi. Behind Ethical Consumption: Purchasing Motives and Marketing Strategies for Organic Food Products, Non-GMOs, Bio-Fuels. Lang AG International Academic Publishers, Peter, 2017.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Guido, Gianluigi. Behind Ethical Consumption: Purchasing Motives and Marketing Strategies for Organic Food Products, Non-GMOs, Bio-Fuels. Lang AG International Academic Publishers, Peter, 2017.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Mathur, Anil, Euehun Lee, George Moschis, and Jennifer Strautman. The Maturing Marketplace. Praeger, 2000. http://dx.doi.org/10.5040/9798400683725.

Full text
Abstract:
The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their ac
APA, Harvard, Vancouver, ISO, and other styles
10

Bonaccio, Silvia, and Jihyun Esther Paik. Advice in the Workplace. Edited by Erina L. MacGeorge and Lyn M. Van Swol. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780190630188.013.22.

Full text
Abstract:
This chapter reviews research related to the role of advice in workplace interactions. Indeed, advice is a ubiquitous aspect of work processes, and it is commonly sought, purchased, and received. The chapter first defines advice, reviews the benefits of advice taking, and explain findings related to advice discounting. In discussing factors that influence such behavior, the focus is on advisor characteristics (e.g., expertise, intentions, and confidence) and then on psychological states and traits of the decision maker that influence the receipt of advice. Next, the chapter discusses topics th
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Purchasing motives"

1

de Ferran, Florence. "Gender-Based Motives for Purchasing Fair Trade Products in France." In Profiting from Diversity. Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230273887_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Bargh, John A. "The Cognitive Unconscious in Everyday Life." In The Cognitive Unconscious. Oxford University PressNew York, 2022. http://dx.doi.org/10.1093/oso/9780197501573.003.0005.

Full text
Abstract:
Abstract The type of unconscious influences that matter in the everyday lives of everyday people are those of which they are unaware, whether or not they are aware of the events, people, and situations that trigger them. Research across multiple domains of psychology shows that our “free” choices, preferences, motives, and social behavior are all shaped by these unconscious operations. They arise from various sources, including (1) evolved primary motives for survival and safety, (2) early childhood experiences for which there is later no explicit memory; (3) carryover (priming) effects of exp
APA, Harvard, Vancouver, ISO, and other styles
3

Sodenkamp, Mariya A., and Leena Suhl. "A Multi-Criteria Vendor Selection and Order Allocation GDSS using a Mixed Alternative and Value Focused Thinking Approach." In Advances in Business Information Systems and Analytics. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5958-2.ch007.

Full text
Abstract:
Vendor selection and order quantity assignment plays a central role in the purchasing activity of manufacturing and trading companies. Evaluation of product and service suppliers for procurement planning requires, on the one hand, accurate identification and exploration of all decision relevant parameters. On the other hand, effective agreements must tackle all parties’ rights, obligations, interests, motives, and values, which are usually conflicting in nature. In this chapter, the authors address the problem of expert group structuring and formalization of participant competences by distingu
APA, Harvard, Vancouver, ISO, and other styles
4

Vinusowndarya, S., and A. Anuradha. "Raising Awareness of Responsible Consumption Through Fashion Rentals and Frugal intentions." In Handbook of Research on Changing Dynamics in Responsible and Sustainable Business in the Post-COVID-19 Era. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-2523-7.ch015.

Full text
Abstract:
Sustainable consumption practices help to reduce environmental impacts and fosters responsible consumers. Researchers have explored the positive drivers and negative barriers of fashion-conscious consumer (FCC) purchasing intention on fashion clothing. The study also examined the motives and outcomes of the phenomenon, such as rental landscape and frugality. Using the qualitative phenomenological method, researchers conducted 21 in-depth semi-structured interviews in India to tap into FCC's buying intention and experience. From the results of qualitative analysis, researchers identified “emoti
APA, Harvard, Vancouver, ISO, and other styles
5

Miguel Ventura Bravo, Jorge. "Addressing the Pension Decumulation Phase of Employee Retirement Planning." In Who Wants to Retire and Who Can Afford to Retire? IntechOpen, 2020. http://dx.doi.org/10.5772/intechopen.90807.

Full text
Abstract:
Longevity increases and population ageing create challenges for all societal institutions, particularly those providing retirement income, healthcare, and long-term care services. At the individual level, an obvious question is how to ensure all retirees have an adequate, secure, stable, and predictable lifelong income stream that will allow them to maintain a target standard of living for, however, long the individual lives. In this chapter, we review and discuss the main pension decumulation options by explicitly modelling consumers’ behaviour and objectives though an objective function base
APA, Harvard, Vancouver, ISO, and other styles
6

Al-Issa, Nermain, Layal Kallach, and Dina Fahl. "Balancing Luxury and Sustainability: Insights into Consumer Behavior across Countries." In Belonging in Culturally Diverse Societies - Official Structures and Personal Customs [Working Title]. IntechOpen, 2024. https://doi.org/10.5772/intechopen.1006488.

Full text
Abstract:
This chapter presents empirical research findings to explore the complex relationship between luxury and sustainability and its impact on consumer behavior. The study investigated whether consumers naturally associate sustainability with traditional motives to purchase luxury. It was conducted across diverse cultural backgrounds (i.e., UK and Kuwait) and luxury categories. The research revealed that consumers’ perception of luxury as sustainable (regardless of being labeled as sustainable) positively influences their perceptions of luxury quality and material aspects, thereby boosting their in
APA, Harvard, Vancouver, ISO, and other styles
7

Neulinger, Agnes, Tino Bech-Larsen, Jacob Rosendahl, et al. "Consumption Patterns and Cultural Values in Europe." In Consumption Culture in Europe. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2857-1.ch006.

Full text
Abstract:
The chapter focuses on cultural differences in consumption across Europe and describes general attitudes towards consumption and brands, the significance of shopping, and how these are linked to the motives of consumption of alcoholic and non-alcoholic drinks. These topics have been analysed using the Hofstede dimensions, and the evaluation also considers regional differences within the European Union. The main objective of this research is to attempt to understand consumption patterns and national cultural dimensions, general consumption values, and what their connections are to alcoholic and
APA, Harvard, Vancouver, ISO, and other styles
8

Patnaik, B. C. M., Ipseeta Satpathy, Abhishek Kumar, Md Zahir Uddin Arif, and Reena Malik. "Dynamics of Sensory Marketing in Rurban Areas of India." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-8222-6.ch010.

Full text
Abstract:
Sensory marketing plays a significant role in providing consumers with experiential marketing experiences. It involves engaging consumers through their senses of sight, hearing, smell, touch, and taste. By appealing to these senses, marketers can effectively reach out to consumers and create memorable experiences. The stimuli generated by marketing efforts are first received by the sense organs, leading to the interpretation of sensations. This perception process ultimately determines whether a person will be satisfied or dissatisfied with the experience. Perception refers to the act of compre
APA, Harvard, Vancouver, ISO, and other styles
9

Borch, Anita, and Kamilla Knutsen Steinnes. "Lootbokser = tilhørighet? En studie av unges sosiale motiver for å kjøpe forundringspakker i dataspill." In https://cdforskning.no/cdf/catalog/book/250. Cappelen Damm Forskning/NOASP, 2025. https://doi.org/10.23865/cdf.250.ch5.

Full text
Abstract:
«Lootboxes» are a type of in-game purchase typically in the shape of a box with unknown contents. Such boxes have raised parental concern worldwide, as they resemble gambling and are offered in online games played by children and youth. Previous research has paid most attention to the connection between lootboxes and gambling addiction. This paper, however, examines young people’s motivations for buying lootboxes, with a particular focus on social aspects. Based on qualitative interviews with 16–18-year-olds, we ask: Can young people’s purchase of lootboxes originate from a need to belong? The
APA, Harvard, Vancouver, ISO, and other styles
10

Maheshkar, Chandan. "Luxury via E-Commerce." In Mobile Commerce. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch050.

Full text
Abstract:
Internet has presented a new outlook of a commercial phenomenon and customer preferences. Regularly increasing customer traffic on the web and increased turnovers of web-shops impel the companies dealing in luxuries to think about their endeavors. Internet adoption and continuous increasing e-shops motivates customers to move towards purchasing of luxury products from web-shops; but, it is still facing some structural difficulties such as security, originality of products, genuineness of a web-shop and others. In case of luxury products, most of customers prefer purchasing from physical stores
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Purchasing motives"

1

Septiani, Stevia, Mukhamad Najib, and Ujang Sumarwan. "Egoistic and Altruistic Motives on the Purchasing Behavioral Model of Organic Food in the Indonesian market." In Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/icoi-19.2019.8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Vlahović, Branislav, and Kristina Kukolj. "STAVOVI POTROŠAČA U POTROŠNJI MEDA." In XXVII savetovanje o biotehnologiji. University of Kragujevac, Faculty of Agronomy, 2022. http://dx.doi.org/10.46793/sbt27.535v.

Full text
Abstract:
This research investigates the influence of different factors on purchasing and consuming honey in Vojvodina. The method used in the research is a survey, which involves collecting data on the attitudes, opinions and motives of the respondents. The research included 315 respondents. The results indicate that the primary reason for consuming honey is its beneficial effect on health. The most important factors which influence purchasing and consuming honey include quality, taste and type of honey. The goal of the producers is to respond to the demands and wishes of the consumers and provide hone
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!