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Dissertations / Theses on the topic 'Purchasing motives'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Teiking, Alina. "Consumption of luxury goods in Brazil : purchasing motives and values of Brazilian consumers and implications for marketing." Master's thesis, reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10400.14/22879.

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Submitted by Alina Teiking (alina.teiking@gmail.com) on 2016-03-14T00:38:54Z No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 2080284 bytes, checksum: 47d0b96821f34fa3f5cc1f25330c35b1 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-08-01T14:59:27Z (GMT) No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 2080284 bytes, checksum: 47d0b96821f34fa3f5cc1f25330c35b1 (MD5)<br>Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-08-02T17:46:32Z (GMT) No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 20802

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Teiking, Alina. "Consumption of luxury goods in Brazil : purchasing motives and values of Brazilian consumers and implications for marketing." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16726.

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Submitted by Alina Teiking (alina.teiking@gmail.com) on 2016-03-14T00:38:54Z No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 2080284 bytes, checksum: 47d0b96821f34fa3f5cc1f25330c35b1 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-08-01T14:59:27Z (GMT) No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 2080284 bytes, checksum: 47d0b96821f34fa3f5cc1f25330c35b1 (MD5)<br>Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-08-02T17:46:32Z (GMT) No. of bitstreams: 1 Master Thesis_Alina Teiking.pdf: 20802

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Шкурупская, И. А., І. О. Шкурупська та I. Shkurupskaya. "Интегрированные маркетинговые коммуникации предприятий на рынке гелиоэнергетического оборудования". Diss., Одесский национальный экономический университет, 2014. http://dspace.oneu.edu.ua/jspui/handle/123456789/3723.

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Диссертация посвящена обоснованию научно-методических положений формирования интегрированных маркетинговых коммуникаций (ИМК) на предприятиях рынка гелиоэнергетического оборудования. В результате исследования теоретических подходов основ концепции интегрированных маркетинговых коммуникаций предложено уточнение предмета ИМК, сделан акцент на бинарности их происхождения (реальной и виртуальной), а также на триединой цели применения ИМК предприятием. Для оценки эффективности ИМК автором разработана стратегическая карта в рамках системы сбалансированных показателей (ССП), которая учитывает специфи

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Tai, Ching-Ting, and 戴敬庭. "O2O Purchasing Motives and Behaviors." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5x7teg.

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碩士<br>國立政治大學<br>傳播學院傳播碩士學位學程<br>107<br>The trend of integrating virtual world and physical world at commerce domain, O2O shopping has become one of the latest trends in Taiwan. Consumers are more and more used to switching their mind and action among all possible and available channels based on their specific needs. Thus, from the service provider point of view which attempts to conduct attractive shopping experience to maximize O2O effectiveness, it’s essential to fully understand consumers’ motivation and behavior of channel migration between online and offline. This study develops models f

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Wu, Chi-Feng, and 吳奇峰. "Purchasing Motives and Behaviors of Lotto and Sports Lottery in Purchasing Motives and Behaviors of Lotto and Sports Lottery in Purchasing Motives and Behaviors of Lotto and Sports Lottery in Taipei." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/27617888271337124785.

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碩士<br>華梵大學<br>工業工程與經營資訊學系碩士班<br>97<br>Recently, the issue of the lotto and sports lottery has induced a major craziness in Taiwan. This research aims to make the use of the consumer behavior theory, in order to explore the considerations and reasons that influences the consumer when buying the lottery, also to provide its related information and research. Factor analysis, reliability analysis, other statistic analysis and the empirical study were conducted in the Taipei area through a survey. It targeted on adult consumers using the questionnaire as the main research tool. Randomly, total of 2

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WANG, CODY, and 王旭煌. "The research of the motives and purchasing behavior about night market." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/48114006773061457790.

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Wu, Chia-Ying, and 吳佳螢. "Purchasing Motives, Perceived Risks and Behavioral Intention of Online Sport Goods Consumption." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/72635103150560017157.

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碩士<br>輔仁大學<br>體育學系碩士班<br>99<br>The purpose of the study was to investigate the purchasing motives, perceived risks and behavioral intention of online sport goods consumption. In addition, this study was designed to further understand the impact of consumers purchasing sport goods through Internet of purchasing motives, perceived risks and behavioral intention, which will be used as marketing strategies in the online sport consumption market. 　　The study was focus on the consumers who have used Internet to purchase sport goods in the questionnaire survey. The researcher used self-developed “pur

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8

Arsil, Poppy. "Consumers' purchasing motives of local foods in Indonesia: a means-end chain approach." Thesis, 2013. http://hdl.handle.net/2440/84132.

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This study aims at examining: (a) the consumers’ perceptions of local foods, (b) the motives for purchasing local foods, and (c) the market segmentations involved in local food markets. From an understanding of how consumers think and behave, the central messages for local food promotion can be advanced. Means End Chain (MEC) is employed as the main analytical procedure. This study involves a sample of 533 Indonesian consumers of local foods. The study also investigates both the ethnic and geographical differences among consumers. Three major ethnic groups are involved in this study namely, t

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陳威勳. "A study of the sports deviant behavior awareness, sports spectators involvement, sports lottery purchasing motives and purchasing behaviors:an example of university students." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/9qx8kz.

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Weng, Peng-I., and 翁鵬翼. "The Study About The Effects of Purchasing Motives and Service Quality on Customer Satisfcation-A Case Study of Formosa Petroleum Station in Tainan County." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/38517393087767034337.

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碩士<br>雲林科技大學<br>工業工程與管理研究所碩士班<br>96<br>Due to Taiwan’s opening the market up to be run by the local people, and Formosa Petrochemical Corporation’s entering the market, this market has changed dramatically to avoid being monopolized by CPC cooperation, Taiwan anymore. Also, many consortiums also include a lot of resources, ready to share one piece of the market share. In modern society, except for the quality of products, consumers also start to concern about the invisible service (namely the service quality); therefore, the previous sales promotions such as price reduction and car- washin

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Mao, Yen-Sen, and 毛彥森. "The Impact of Purchasing Motives, Consumer Decision-Making Style, Online Word-of-Mouth and Herding Behavior on Purchase Intentions of Internet Group Buying Marketing." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5e3j9t.

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碩士<br>遠東科技大學<br>行銷與流通管理系碩士班<br>103<br>According to the statistics of Institute for Information Industry, the market of Taiwan’s online shopping is about 660 billion in 2012, online group buying accounted for 32.5% and continued to grow each year. With the diversification of choice, how to attract more consumers to consume on the site that has become an important issue and can not be ignored. In this study, we chose the consumers who had been involved in the online group buying was our object. To examine the impact of purchase motivation, consumer decision-making style, electronic word of mouth

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Yu, Chuan Tsai, and 蔡玉娟. "The Study of Purchasing Motive、Attitude and Intention for Organic Food." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/a52459.

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碩士<br>正修科技大學<br>經營管理研究所<br>102<br>With the change of social economics the issues of food safety, environmental protection, etc. are been the focus of concern gradually by people. Organic food is been born by then, and the people place limitless hopes on it. The main purpose of this study is to probe the attitude of consumption for the selected motivation and intention of purchase. To take the method of convenience and snowball sampling; studying by statistics of confirmatory factor analysis (CFA) & Linear Structural Relations Model (LISREL), etc. To get the result the most intense of select o

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Wang, Chao-Hao, and 王炤皓. "The research of Consumer Characteristic, Purchasing Motive, Information Resource, and Production Function effect on Consumer Purchasing Behavior--use Mobile Phone as example." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/80543008118578720694.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>90<br>With the global wireless communication coming, mobile phone has wireless internet function is the future development stream, mobile phone has GPRS and support WAP, Java function are even more a generation replace symbol that communication system from 2.5G to 3G. To make a comprehensive survey of past research about mobile phone, they most used life style, production attribute as discrimination variable, they only discuss mobile phone purchasing behavior difference among consumer groups, or just discuss mutual effect influence on part variables; there are less

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Su, Jui, and 蘇璿. "Luxury Represents My Heart! The Influence of Men’s Mate Guarding Motive on Purchasing Luxury Goods." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/29568212649506806220.

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碩士<br>國立中山大學<br>行銷傳播管理研究所<br>104<br>Besides purchasing luxury goods for themselves, it is also common that men purchase luxury goods as gifts for their mates in Taiwan society. This research proposes that a possible reason of this behavior is mate guarding motive. In other words, once men’s mate guarding motive is triggered, it would increase their willingness to purchase luxury goods. 　　Three experiments were conducted in this research. The first experiment activated men’s mate guarding motive by reading a contextualized article and demonstrated the positive effects of men’s mate guarding mot

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Lin, yin-mei, and 林吟美. "On relationship between purchasing motive of consumer and construction of object meaning─with cellular phone as example." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/37585867137910023897.

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碩士<br>國立雲林科技大學<br>工業設計技術研究所<br>88<br>This research took the cellular phone NOKIA 3210 for example, discovered the relationship between purchasing motivation of consumer and construction of object meaning through the further interview with user. This research put the construction object meaning under the context of (before purchasing/ after using) and discussed the procession and result of meaning transfer. Seeking for the new style, function, and chance through the new constructed meaning to product organized by user and make it references for practical design and product marketing.

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16

Hsu, Shih-Ming, and 許世銘. "A Study on Golf Club Membership Purchasing Motive, Membership Investment and Members'' Service Satisfaction -- The Case of Orient Golf Club." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/00157787957509421132.

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碩士<br>國立臺灣大學<br>財務金融學研究所<br>88<br>The purpose of the study was to explore a) the demographic and golfing behavior characteristics of Orient Golf Club members, b) membership purchasing motive, c) membership investment concerns, and d) members'' satisfaction toward service quality provided by the Club. A self-developed questionnaire was used to collect data. The questionnaire is composed of four kinds of surveys: membership purchasing motive, membership investment analysis, members'' service satisfaction and members'' demographic information. The data collected from the surveyed me

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吳惠玲. "A study of the relationship between store image, purchasing motive, customer satisfaction and customer loyalty:the case of Mister Donut Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/77423521703429323363.

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18

Tsai, chia-ling, and 蔡佳玲. "Profiling the motive of purchasing, personality, lifestyle and the influence on innovative product consumption behavior --- A case study of mobile phone." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/12271869184427506822.

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碩士<br>立德大學<br>生產事業管理研究所<br>99<br>This study aims to explore the motivation of young people on the phone with the behavior of consumers of innovative products, expectations of the industry can help in marketing practice. In this study, high school students in Changhua County, as the sampling object, and a stratified sampling method to collect data. In this study, research and analysis necessary to obtain samples of questionnaires in Changhua County, 26 senior high schools in Surveying, a total of 412 valid questionnaires.In the statistical analysis part of the demographic variables on motivatio

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Lee, Hsin-Ying, and 李欣穎. "The Impact of a Mate-guarding Motive on the Intentions of Purchasing Luxuries - Investigation on Gender and Materialism as a Moderator." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/jmb33u.

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碩士<br>國立雲林科技大學<br>企業管理系<br>107<br>The research paper conducts two experiments：Experiment 1 is focused on the impact of mens intentions to purchase luxury products in the situation of a mate-guarding motive to be triggered ( vs. not triggered) , and explores mens purchase intentions are for self or gifts, and was investigated with materialism (high vs. low materialism) as a moderator. Experiment 2 is focused on the impact of womens intentions to purchase luxury products in the situation of a mate-guarding motive to be triggered ( vs. not triggered) , and explores womens purchase intentions ar

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Novais, Rita Delgado da Rocha de Abreu. "The ecological redesign of household surface cleaning sprays : a study on consumers characteristics drivers and barriers to purchasing in the Portuguese market." Master's thesis, 2021. http://hdl.handle.net/10400.14/34978.

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Plastic is a packaging material preferred by many companies. Its durability, strength, and low cost are just some of the factors that highlight its advantages. As a result, the demand for plastic packaging is only estimated to increase. Nevertheless, plastic packaging causes significant negative externalities on the environment, and consumers are not oblivious to these issues, demanding “greener” options. Companies, in turn, are redesigning their products’ packaging to be more ecological. This dissertation focuses on household surface cleaning sprays redesigned to a concentrated format to be

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