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1

Johnston, Wesley J., Arch G. Woodside, and Nyren Vyas. "Industrial Purchasing Strategies: Recommendations for Purchasing and Marketing Managers." Journal of Marketing 53, no. 4 (1989): 111. http://dx.doi.org/10.2307/1251384.

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2

Svahn, Senja, and Mika Westerlund. "Purchasing strategies in supply relationships." Journal of Business & Industrial Marketing 24, no. 3/4 (2009): 173–81. http://dx.doi.org/10.1108/08858620910939723.

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3

Lamenza, Arthur Abreu da Silva, Tharcisio Cotta Fontainha, and Adriana Leiras. "Purchasing strategies for relief items in humanitarian operations." Journal of Humanitarian Logistics and Supply Chain Management 9, no. 2 (2019): 151–71. http://dx.doi.org/10.1108/jhlscm-09-2018-0060.

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Purpose The purpose of this paper is to develop a Humanitarian Purchasing Matrix to guide purchasing strategies for relief items in humanitarian operations. Design/methodology/approach The research synthesizes the structures of a Purchasing Portfolio Model and the characteristics of purchasing in humanitarian operations, validating them with academics and practitioners to develop a Humanitarian Purchasing Matrix. Then, based on the Analytic Hierarchy Process to classify the relief items in the matrix, an illustrative example is used as an empirical test for the proposed Humanitarian Purchasing Matrix. Findings The academic literature on purchasing in general and purchasing in humanitarian operations share some similarities in terms of “Importance of Purchasing” and “Complexity of Supply Market” dimensions. Moreover, the analysis of such criteria supports the definition of purchasing strategies for different relief items in humanitarian operations. Practical implications The Humanitarian Purchasing Matrix can be considered a tool/guide for professionals of humanitarian organizations in the adoption of purchasing strategies for the different relief items purchased for humanitarian operations. Originality/value Considering a scenario of a constant increase in the variety of relief items, the high purchasing volume and the pressure to more efficient relief operations, the research discusses the intersectionality of business purchasing models and the purchasing characteristics of humanitarian operations. Moreover, the research deliveries a tool/guide to the adoption of purchasing strategies that are composed of criteria observed in the literature and suggested by both humanitarian logistic academics and practitioners.
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4

Zimon, Grzegorz. "LIABILITIES MANAGEMENT STRATEGIES IN GROUP PURCHASING ORGANIZATIONS." PRACE NAUKOWE UNIWERSYTETU EKONOMICZNEGO WE WROCŁAWIU, no. 513 (2018): 468–77. http://dx.doi.org/10.15611/pn.2018.513.43.

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5

Jaworski, Bernard J., and Wesley J. Johnston. "Book Review: Industrial Purchasing Strategies—Recommendations for Purchasing and Marketing Managers." Journal of Marketing 53, no. 4 (1989): 111–12. http://dx.doi.org/10.1177/002224298905300409.

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Perdue, Barbara C., and John O. Summers. "Purchasing Agents' Use of Negotiation Strategies." Journal of Marketing Research 28, no. 2 (1991): 175. http://dx.doi.org/10.2307/3172806.

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Perdue, Barbara C., and John O. Summers. "Purchasing Agents’ Use of Negotiation Strategies." Journal of Marketing Research 28, no. 2 (1991): 175–89. http://dx.doi.org/10.1177/002224379102800205.

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8

Min, Hokey, and William P. Galle. "Green Purchasing Strategies: Trends and Implications." International Journal of Purchasing and Materials Management 33, no. 2 (1997): 10–17. http://dx.doi.org/10.1111/j.1745-493x.1997.tb00026.x.

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9

Murphy, David J., and Michael E. Heberling. "Purchasing Strategies for Environmental Restoration Projects." International Journal of Physical Distribution & Logistics Management 24, no. 5 (1994): 45–52. http://dx.doi.org/10.1108/09600039410064026.

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Carver, Deborah, and Mickey Parsons. "Value-Based Purchasing and Practice Strategies." Perioperative Nursing Clinics 7, no. 3 (2012): 297–303. http://dx.doi.org/10.1016/j.cpen.2012.06.005.

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Gentry, Julie J., Matthew A. Waller, and Scott B. Keller. "Exploring alternative purchasing strategies: just-in-time or just enough?" Journal of Transportation Management 11, no. 2 (1999): 1–15. http://dx.doi.org/10.22237/jotm/936144120.

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What are the prevalent purchasing strategies used by manufacturing firms to purchase components that are critical to the quality of their most important products? This research reports the findings from data on purchasing strategies collected from 248 companies. The data indicate that although firms seem to be moving away from a transaction-based purchasing strategy towards "partnership" relations necessary for successful just-in-time strategies, firms are likely to embrace one of four hybrid purchasing strategies that on a spectrum would fall somewhere between the two "pure" strategies. These identified strategies offer purchasing managers viable alternatives to moving directly into a just-in-time environment.
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Atwood, Denise, Pete Larose, and Randy Uttley. "Strategies for Success in Purchasing Medical Technology." Biomedical Instrumentation & Technology 49, no. 2 (2015): 93–98. http://dx.doi.org/10.2345/0899-8205-49.2.93.

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Janda, Swinder, and Srivatsa Seshadri. "The influence of purchasing strategies on performance." Journal of Business & Industrial Marketing 16, no. 4 (2001): 294–308. http://dx.doi.org/10.1108/eum0000000005502.

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Min, Hokey, and William P. Galle. "International Purchasing Strategies of Multinational U.S. Firms." International Journal of Purchasing and Materials Management 27, no. 3 (1991): 9–18. http://dx.doi.org/10.1111/j.1745-493x.1991.tb00535.x.

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Min, Hokey, and William Galle. "International Negotiation Strategies of U.S. Purchasing Professionals." International Journal of Purchasing and Materials Management 29, no. 2 (1993): 40–50. http://dx.doi.org/10.1111/j.1745-493x.1993.tb00012.x.

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16

Birou, Laura, Stanley E. Fawcett, and Gregory M. Magnan. "Integrating Product Life Cycle and Purchasing Strategies." International Journal of Purchasing and Materials Management 33, no. 4 (1997): 23–31. http://dx.doi.org/10.1111/j.1745-493x.1997.tb00022.x.

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Schuch, Jon J. "GM's Gas Purchasing Strategies, Post-Order 636." Natural Gas 10, no. 7 (2008): 13–16. http://dx.doi.org/10.1002/gas.3410100706.

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Rosenthal, Meredith B., Bruce E. Landon, Sharon-Lise T. Normand, Richard G. Frank, Thaniyyah S. Ahmad, and Arnold M. Epstein. "Employers' Use of Value-Based Purchasing Strategies." JAMA 298, no. 19 (2007): 2281. http://dx.doi.org/10.1001/jama.298.19.2281.

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19

Ansari, A. "Strategies for the Implementation of JIT Purchasing." International Journal of Physical Distribution & Materials Management 16, no. 7 (1986): 5–12. http://dx.doi.org/10.1108/eb014640.

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Ansari, A. "Strategies for the Implementation of JIT Purchasing." International Journal of Physical Distribution & Materials Management 17, no. 1 (1986): 5–12. http://dx.doi.org/10.1108/eb014643.

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21

Tersine, Richard J., and Samir Barman. "Economic purchasing strategies for temporary price discounts." European Journal of Operational Research 80, no. 2 (1995): 328–43. http://dx.doi.org/10.1016/0377-2217(94)00174-b.

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22

Karjalainen, Katri, and Asta Salmi. "Continental differences in purchasing strategies and tools." International Business Review 22, no. 1 (2013): 112–25. http://dx.doi.org/10.1016/j.ibusrev.2012.02.008.

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23

Skjølsvik, Tale. "Combining goods and service-dominant logics in purchasing strategies." Journal of Business & Industrial Marketing 33, no. 8 (2018): 1087–99. http://dx.doi.org/10.1108/jbim-09-2017-0220.

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Purpose While goods- and service-dominant logics are separated in most research as alternative and often incompatible paradigms, this paper aims to show how these logics can be and are combined in purchasing strategies in organizations. The paper also illustrates that multiple logics exist in addition to purely goods- or service-based logics. Design/methodology/approach The paper is based on empirical data on the purchasing of management consulting services, which represent an extreme context for understanding the combination and intersection of goods- and service-dominant logics. In particular, four in-depth case studies and interviews with 51 sellers and 30 buyers of management consulting services are used to develop a typology of purchasing approaches that combines goods- and service-dominant logics. Findings The study shows that goods- and service-dominant logics are combined in two main purchasing phases: supplier set selection and assignment selection. In both these phases, parallel and knowledge-based, embedded and experience-based approaches were identified as ways of combining goods- and service-dominant logics in the purchasing context. Research limitations/implications The research presented in the following adds to our existing understanding of possible purchasing strategies under multiple logics in buying organizations. Future research should explore the conditions under which different strategies are and should be applied in organizations. Practical implications This paper gives practitioners alternative approaches to choose from in their purchasing and sales of knowledge-intensive services, in addition to transactional and relational strategies. Originality/value The research adds to existing research on business and industrial marketing by identifying particular purchasing strategies on a continuum between goods- and service-dominant logics.
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24

Zimon, Grzegorz. "Strategies of Financial Liquidity Management in Group Purchasing Organizations." Zeszyty Naukowe Uniwersytetu Szczecińskiego Finanse Rynki Finansowe Ubezpieczenia 91 (2018): 231–41. http://dx.doi.org/10.18276/frfu.2018.91-19.

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25

Paesbrugghe, Bert, Deva Rangarajan, Arun Sharma, Niladri Syam, and Subhash Jha. "Purchasing-driven sales: Matching sales strategies to the evolution of the purchasing function." Industrial Marketing Management 62 (April 2017): 171–84. http://dx.doi.org/10.1016/j.indmarman.2016.09.002.

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26

Pedeliento, Giuseppe, Daniela Andreini, Mara Bergamaschi, and Jari Salo. "End users’ purchasing task involvement, power and influence strategies in organizational buying." Journal of Business & Industrial Marketing 34, no. 1 (2019): 150–65. http://dx.doi.org/10.1108/jbim-01-2018-0037.

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Purpose End users are often involved in organizational buying, but very little is known about the role that they play and how they influence purchasing decisions. This study aims to explore the factors behind end users’ attempts to influence purchasing and the strategies they use. Design/methodology/approach The research draws on the concept of purchasing task involvement, which describes the feelings of personal relevance that a buying center member has for a specific organizational purchasing decision. This concept is used to gain a deeper understanding of users’ influence in organizational purchasing and link it to sources of power and the corresponding influence strategies. The study is based on 90 in-depth interviews with buyers, drivers and sellers of heavy trucks. Findings End users’ purchasing task involvement is only marginally determined by the product’s performance or technical features. Purchasing task involvement leads to influence when there are specific power relationships between the buyer and the user and under specific circumstances. Originality/value This is the first study that links end users’ purchasing task involvement, power and influence strategies in organizational buying.
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Fu, Xiaoxiao, Bingna Lin, and Yao-Chin Wang. "Healthy food exposition attendees’ purchasing strategies: a mental budgeting perspective." International Journal of Contemporary Hospitality Management 33, no. 7 (2021): 2352–70. http://dx.doi.org/10.1108/ijchm-07-2020-0774.

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Purpose Grounded in the theory of mental budgeting, this paper aims to investigate how the regret and perfectionism of exposition attendees influences their purchasing strategy. Design/methodology/approach This research collected on-site data at a well-established specialty food exposition in China. Confirmatory factor analysis and structural equation modeling were applied to test the proposed model. Findings The findings confirm the effect of psychological mechanism (regret and perfectionism) on exposition attendees’ purchasing strategy as one that boosts/impairs their confidence in purchasing healthy food at the exposition. Specifically, regret and perfectionism show differential contributions to purchasing strategy dimensions. Variety seeking has a positive effect, whereas price consciousness has a negative effect, on purchase confidence. Practical implications Event organizers and exhibitors should understand attendees’ consumption-related psychological mechanism and devise effective management and marketing strategies for optimal consumption experiences at expositions. They can create an informative and worry-free experience that facilitates a pleasant thought process to reduce uncertainty in attendees’ on-site decision-making. Originality/value The current research pioneered a unique model conceptualizing the important, yet underexplored, phenomenon of purchasing mechanism in the exposition setting. Addressing the emerging interest in food expositions, to the best of the authors’ knowledge, this study is the first for examining purchasing mechanism from the perspective of mental budgeting, providing insightful knowledge about how the psychological mechanism affects exposition attendees’ pre-purchase evaluation and confidence toward purchasing healthy food at expositions.
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KAVAS, Emine. "Effects Of Green Purchasing Strategies In Business Productivity." SOCIAL MENTALITY AND RESEARCHER THINKERS JOURNAL 5, no. 18 (2019): 652–60. http://dx.doi.org/10.31576/smryj.261.

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29

Tchokogué, André, Gilles Paché, Jean Nollet, and Raluca-Mihaela Stoleru. "Intra-organizational legitimization strategies used by purchasing managers." Journal of Purchasing and Supply Management 23, no. 3 (2017): 163–75. http://dx.doi.org/10.1016/j.pursup.2017.04.001.

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30

Marquis, Marie. "Strategies for influencing parental decisions on food purchasing." Journal of Consumer Marketing 21, no. 2 (2004): 134–43. http://dx.doi.org/10.1108/07363760410525696.

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In 2002, Story et al. proposed an ecological model for understanding the individual and environmental factors that influence young consumers’ eating behaviors. The theoretical framework suggests that eating behavior is a function of four levels of influence: individual, interpersonal, environmental and societal. The objective of the study is to explore how these levels of influence may explain strategies used by ten‐year‐old children to influence parental decisions on food purchasing. A self‐administered questionnaire was filled out by children. Gender differences were observed in terms of eating environment, social motivations to select foods and use of specific persuasive strategies. The results obtained contribute to our knowledge on interpersonal influences on children’s consumer behavior and on individual differences in consumer socialization. Practical implications are presented and recommendations for future research are made.
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Thrulogachantar, P., and Suhaiza Zailani. "The influence of purchasing strategies on manufacturing performance." Journal of Manufacturing Technology Management 22, no. 5 (2011): 641–63. http://dx.doi.org/10.1108/17410381111134482.

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32

Randolph, Kenneth E. "LDC Gas-Purchasing Strategies in the Deregulated Environment." Natural Gas 4, no. 4 (2007): 4–9. http://dx.doi.org/10.1002/gas.3410040401.

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Dwiningwarni, SS, Nur Maya Anjarsari, and H. Syuhada'. "PENGARUH DESAIN PRODUK DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK." eBA Journal: Journal Economics, Bussines and Accounting 4, no. 1 (2018): 48–56. http://dx.doi.org/10.32492/eba.v4i1.618.

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This study aims to analyze the impact of product design and marketing strategy to the purchasing decision partially, analyze the influence of design and marketing strategies on purchasing decisions simultaneously, determine which variables are the dominant influence on purchasing decisions. The research approach used is positivism with quantitative data derived from respondents' answers collected through questionnaires. The method used is the Focus Group Discussion (FGD). The sampling technique used was simple random sampling and the number of samples taken as many as 100 respondents. Analysis of the data used is multiple linear regression with Ordinary Least Square method (OLS). The results of this study are the design of the product and marketing strategies significantly influence purchasing decisions partially, product design and marketing strategies significantly influence purchasing decisions simultaneously, product design dominant influence on purchasing decisions. This means that companies must pay attention to the shape or design of a product to be manufactured or produced.
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Henninger, Claudia Elisabeth, Panayiota J. Alevizou, JiaoLin Tan, Qiwen Huang, and Daniella Ryding. "Consumption strategies and motivations of Chinese consumers." Journal of Fashion Marketing and Management: An International Journal 21, no. 3 (2017): 419–34. http://dx.doi.org/10.1108/jfmm-05-2017-0046.

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Purpose The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making process, by extending the consumer typology of translators, exceptors, selectors. The authors further add an additional dimension to defining “luxury”. Design/methodology/approach An exploratory design utilising multiple qualitative research tools (semi-structured interviews, focus groups) provides the basis for this research. A grounded analysis was applied. Findings Findings map motivational drivers to purchasing luxury products and establish a fourth consumer type “indulgers”. Well-being further emerged as a key characteristic that defines “luxury”. Research limitations/implications The sample size is limited to Chinese consumers purchasing luxury fashion in the UK, and thus may not be generalised. Practical implications This research helps managers to understand the consumer types and underlying motivations of Chinese consumers purchasing luxury fashion in the UK. As one of the largest target groups, this research informs managers on how to further capitalise on this market. Originality/value This paper creates a new consumer typology that not only categorises consumers according to their consumption aspects, but further identifies their underlying motivations to do so.
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Perdana, Alim, and Nur Budi Mulyono. "PURCHASING STRATEGIES IN THE KRALJIC PORTFOLIO MATRIX – A CASE STUDY IN OPEN PIT COAL MINING." Indonesian Mining Professionals Journal 3, no. 1 (2021): 45–58. http://dx.doi.org/10.36986/impj.v3i1.41.

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Kraljic matrix (or Kraljic model) is a method used to segment the purchases or suppliers of a company by dividing them into four quadrants, based on the complexity (or risk) of the supply market (such as monopoly situations, barriers to entry, technological innovation) and the importance of the purchases or suppliers (determined by the impact that they have on the profitability of the company). This quandrant allows the company to define the optimal purchasing strategies for each of the four types of purchases or suppliers. In coal mining company, hundred thousand goods, part number or SKUs are purchased by corporate in fulfilling its mining operations requirement. However, the commodities generally purchased by open pit coal mining company are classified into 6 (six) classes which are fuel, maintenance of mobile equipment, blasting material, tyre, lubricants, and others. With the complexity of dealing with suppliers, it is mandatory for developing purchasing strategies as part of managing of supply chain. Mining operations and profitability of coal mining company shall depend on the total cost of ownership in purchasing the abovementioned commodities. This Kraljic Portfolio Model (1983) will assist coal mining company in applying purchasing strategies based on the class or quadrant which has been developed. Objective of this research is to develop purchasing strategies by empirically quantifying using data from a comprehensive survey among purchasing professionals in coal mining industry. Kraljic Portfolio Matrix is developed with 2 (two) stages of questioner. First questioner is to assess the importance level of each attribute in the dimension of purchasing activity by using Analytical Hierarchy Process. Second questioner is to assess every commodity’s scoring against each supply attribute. Subsequently, the matrix is developed by using SPSS (Statistical Product and Service Solutions) software. This research successfully classifies purchasing commodity in the appropriate quadrant of Kraljic Portfolio Matrix. By classifying the commodities purchased by coal mining company in the right quadrant of Kraljic Portfolio Matrix, the company will be able to implement the right purchasing strategies which will be different in one quadrant and another.
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Nurul, Afra, Otto Randa Payangan, and Muhammad Ismail. "The Effect of Service Quality and Price Strategy on Customer Satisfaction through Purchasing Decisions as an Intervening variable In 212 Mart Gowa, South Sulawesi Province." Hasanuddin Journal of Business Strategy 2, no. 2 (2020): 11–22. http://dx.doi.org/10.26487/hjbs.v2i2.328.

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Along with the development of increasingly modern times, this has caused a lot of competition in the business world, including retail business. Every businessman needs to pay attention to the factors that influence customer purchasing decisions. The research objective is to determine the effect of service quality and pricing strategies on purchasing decisions, determine the effect of service quality and pricing strategies on customer satisfaction, determine the effect of purchasing decisions on customer satisfaction, to determine the effect of service quality and price strategies on customer satisfaction through purchasing decisions at 212 Mart Gowa The population in this study were all consumers who shop at 212 Mart Gowa determined as many as 100 respondents. Data collection techniques through observation, interviews, and questionnaires. While the data analysis technique uses validity and reliability, path analysis, hypothesis testing, and coefficient of determination. The results of the study found that service quality has a positive but not significant effect on purchasing decisions, price strategy has a positive effect but is not significant on purchasing decisions, service quality has a positive and significant effect on customer satisfaction, price strategy has a positive and significant effect on customer satisfaction, purchasing decisions have a positive effect and significant on customer satisfaction, service quality has a positive but not significant effect on customer satisfaction through purchasing decisions, and the price strategy has a positive but not significant effect on customer satisfaction through purchasing decisions on 212 Mart Gowa.
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Agndal, Henrik, and Ulf Nilsson. "Different open book accounting practices for different purchasing strategies." Management Accounting Research 21, no. 3 (2010): 147–66. http://dx.doi.org/10.1016/j.mar.2010.04.001.

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Dong, Diansheng, Todd M. Schmit, and Harry Kaiser. "Modelling household purchasing behaviour to analyse beneficial marketing strategies." Applied Economics 44, no. 6 (2012): 717–25. http://dx.doi.org/10.1080/00036846.2010.522521.

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Lipson, Debra J., and Jeanne M. De Sa. "Impact Of Purchasing Strategies On Local Health Care Systems." Health Affairs 15, no. 2 (1996): 62–76. http://dx.doi.org/10.1377/hlthaff.15.2.62.

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Pirog, Robert L., and Kent Taylor. "Purchasing Strategies For Natural Gas In A Deregulating Market." Journal of Purchasing and Materials Management 26, no. 1 (1990): 27–32. http://dx.doi.org/10.1111/j.1745-493x.1990.tb00496.x.

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Brunel, Olivier, and Paul-Emmanuel Pichon. "Food-related risk-reduction strategies: purchasing and consumption processes." Journal of Consumer Behaviour 3, no. 4 (2004): 360–74. http://dx.doi.org/10.1002/cb.148.

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Johnston, Wesley J., and Robert E. Spekman. "Special section on industrial marketing and purchasing strategies: Introduction." Journal of Business Research 14, no. 6 (1986): 461–62. http://dx.doi.org/10.1016/0148-2963(86)90008-1.

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Ahola, Tuomas, Eino Laitinen, Jaakko Kujala, and Kim Wikström. "Purchasing strategies and value creation in industrial turnkey projects." International Journal of Project Management 26, no. 1 (2008): 87–94. http://dx.doi.org/10.1016/j.ijproman.2007.08.008.

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Al. R., Firend, and Wang Qian. "Marketing Strategies of Services and Purchasing Incentives in Asia." GATR Journal of Management and Marketing Review (JMMR) Vol. 3 (3) Jul-Sep 2018 3, no. 3 (2018): 104–10. http://dx.doi.org/10.35609/jmmr.2018.3.3(2).

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Objective - This research explores the changing mechanism in the relationship between retailers and consumers whereby consumers face higher-prices due to inflation while their earnings, and thereby their disposal income, does not simultaneously increase. Methodology/Technique - An examination is conducted on the use of loyalty cards in the Malaysian retail sector to determine whether Asian consumers are enticed by the use of loyalty programs, which can be seen as an attempt to save money when making purchases. Findings - The findings suggest that loyalty programs will expand in the future to include other offerings as they gain momentum and popularity. This research concludes that Malaysian consumers, like most of Southeast Asian consumers, are price adverse, and hence will take opportunities to save money when making purchases. Novelty - The findings of this research can be generalized to the Southeast Asian region due to the similarity of consumption and national characteristics between Malaysian and Southeast Asian consumers. Type of Paper: Empirical. Keywords: Marketing; Strategy; Incentives; Services; Retail; Loyalty, Asia. JEL Classification: M30. M31. M39
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Gómez, Juan M., and Yeny E. Rodríguez. "Multiperiod Portfolio of Energy Purchasing Strategies including Climate Scenarios." Energies 15, no. 9 (2022): 3012. http://dx.doi.org/10.3390/en15093012.

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Because electricity retailers must ensure that energy supply matches end-user demand, electricity that is not traded through bilateral contracts is typically traded in power exchanges which are subject to great price volatility. In Colombia, the spot price is a reflection of climate variability because approximately 70% of the country’s electricity is generated by large hydropower stations. In this study, we forecast 2018′s prices and calculated its corresponding purchase margins using the 2015 to 2017 bilateral contract prices for electricity plus power exchange price information and climate information. Our forecasts included climate uncertainty and evaluated two multi-period portfolio methods for deciding among three purchasing strategies: bilateral contracts in the regulated market, bilateral contracts in the non-regulated markets, and purchases in the power exchange. The results indicate that retailers should follow a middle course that is neither conservative nor risky. Creation of portfolios independent of the multi-period method can balance purchases through bilateral contracts and in the power exchange in a way that considers climatic uncertainty. This type of balanced portfolio could control medium-term risks of price volatility and result in good levels of purchase margins.
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Kasim, Hermawaty Remba, Hasriani Hasriani, and Mahyus Mahyus. "The Influence of Targeting Strategies on Purchasing Decisions at Maros Homemade Eating Stalls." Journal La Bisecoman 1, no. 3 (2020): 20–25. http://dx.doi.org/10.37899/journallabisecoman.v1i3.140.

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The research aims to find out influence of targeting strategies on purchasing decisions at Maros Homemade food stalls in Maros Regency. This type of research is descriptive-quantitative research with data analysis techniques using exact science using observation, questionnaires, and documentation with data analysis techniques using multiple linear regression analysis. The results showed that: Partially targeting has a significant effect on purchasing decisions, with t count = 6.954> t table = 2.009 and a significance value of 0.000. This targeting strategy can be done by increasing the right marketing strategy and selecting targets in accordance with the target at the food stalls so that consumers are interested in making purchasing decisions.
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Gangurde, Sanjaykumar R., and Amol A. Chavan. "Benchmarking of purchasing practices using Kraljic approach." Benchmarking: An International Journal 23, no. 7 (2016): 1751–79. http://dx.doi.org/10.1108/bij-01-2015-0011.

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Purpose The purpose of this paper is to reduce impact on profit and supply risk, for strategic part by defining appropriate purchasing strategies using Kraljic portfolio model (KPM) approach. Design/methodology/approach A five-step approach of KPM is used to identify strategic parts. The attributes affecting impact on profit and supply risk are then identified. A structured questionnaire is prepared for each attribute. Likert scale having weights from 1 to 5 is used to select method of measurement for each response. The overall score of attributes for dimensions “supply risk” and “impact on profit” interpret the position of the part, i.e., “strategic part,” “leverage part,” “bottleneck part” or “non-critical part” in the Kraljic matrix. The part having highest impact on profit and supply risk is to be considered as strategic part for defining the purchasing strategies. Findings This paper outlines a practical solution to the problem of designing/defining purchasing strategies for development of supplier. Impact on profit is reduced by cost reduction and quality improvement whereas supply risk reduced by improving delivery time and suppliers profile. Research limitations/implications The proposed methodology is applied to a boiler industry to identify the strategic parts and focus on strategic suppliers, which are fewer in number but having larger impact on profit and supply risk. The “Body” part of ball valve assembly of the boiler is considered for the study. However, it can be extended for selecting and evaluating of suppliers strategy for other parts of the boiler. Not only boiler industry sector but also other companies also benefit from the results of this study by implementing the purchasing strategies as formulated in the KPM. Originality/value The Kraljic matrix has been largely used in many different industries like automobile, manufacturing, construction, oil and gas, etc., as an efficient tool for developing differentiated purchasing strategies. However, its application on parts procured by boiler industry is unknown, as well as the lack of systematical approach on criteria prioritization which is one of the key issues of the methodology. This work explores the output usefulness and its applicability on ball valve assembly projects.
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Karabağ, Oktay, and Bariş Tan. "Purchasing, production, and sales strategies for a production system with limited capacity, fluctuating sales and purchasing prices." IISE Transactions 51, no. 9 (2019): 921–42. http://dx.doi.org/10.1080/24725854.2018.1535217.

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Riko Cahyo Pribadi, Abdul Rivai, and Suharto. "The effect of emotional marketing and marketing strategy on purchase decisions through consumer satisfaction as a mediation variables in PT. Nureka Bintang Abadi." Global Journal of Engineering and Technology Advances 5, no. 3 (2020): 123–28. http://dx.doi.org/10.30574/gjeta.2020.5.3.0119.

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This study aims to determine the effect of emotional marketing and marketing strategies on purchasing decisions through customer satisfaction. This study uses an explanatory analysis approach, meaning that each variable presented in the hypothesis will be observed by testing the causal relationship of the independent variable to the dependent variable. The population in this study were customers of PT. Nureka Bintang Abadi. While the sample used includes 60 company customers who make purchases. The results showed that emotional marketing had a significant effect on purchasing decisions. Marketing strategy has a significant impact on purchasing decisions. Consumer satisfaction has a significant effect on purchasing decisions. Emotional marketing has a significant effect on customer satisfaction. Marketing strategy has a significant effect on customer satisfaction. The effect of emotional marketing and marketing strategies on direct purchasing decisions is smaller than through customer satisfaction. In this case, it can be said that customer satisfaction is an intervening variable.
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Lee, Dong Myung, and Cheol Seung Seo. "Purchasing Strategies based on Business Strategy and Types of Product." Journal of the Korea Management Engineers Society 22, no. 2 (2017): 25–40. http://dx.doi.org/10.35373/kmes.22.2.3.

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