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Books on the topic 'Qualitative marketing research'

Author: Grafiati

Published: 28 June 2021

Last updated: 29 July 2025

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1

1947-, Carson David, ed. Qualitative marketing research. SAGE, 2001.

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2

Milliken, John. Qualitative research and marketing. University of Ulster, 1998.

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3

Keegan, Sheila. Qualitative Research. Kogan Page Publishers, 2009.

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4

Nuttavuthisit, Krittinee. Qualitative Consumer and Marketing Research. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-6142-5.

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5

Sue, Robson, and Foster Angela 1948-, eds. Qualitative research in action. Edward Arnold, 1989.

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6

MA, Robson Sue, and Foster Angela 1948-, eds. Qualitative research in action. E. Arnold, 1989.

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7

Seymour, Daniel. Marketing research: Qualitative methods for the marketing professional. Probus Pub. Co., 1988.

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8

Hackley, Chris. Qualitative Research in Marketing and Management. Routledge, 2019. http://dx.doi.org/10.4324/9780429446801.

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9

Imms, Mike. An introduction to qualitative market research. Sage, 2002.

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10

Ruyter, Ko de. Qualitative market research: Theory and practice. Lemma Publishers, 2003.

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11

Chandler, Jon. Developing brands with qualitative market research. SAGE, 2002.

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12

Wardle, Judith. Developing advertising with qualitative market research. SAGE, 2002.

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13

Lillis, Geraldine. Delivering results in qualitative market research. SAGE, 2002.

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14

1954-, Buber Renate, Gadner Johannes, and Richards Lyn, eds. Applying qualitative methods to marketing management research. Palgrave Macmillan, 2003.

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15

Walle, Alf H. Rethinking marketing: Qualitative strategies and exotic visions. Quorum Books, 2001.

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16

Desai, Philly. Methods beyond interviewing in qualitative market research. Sage, 2002.

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17

Desai, Philly. Methods beyond interviewing in qualitative market research. SAGE, 2002.

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18

1946-, Langmaid Roy, ed. Qualitative market research: A practitioner's and buyer's guide. Gower, 1988.

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19

Gilmore, Audrey. Service marketing research: The use of qualitative methods. University of Ulster, 1996.

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20

Daymon, Christine. Qualitative research methods in public relations and marketing communications. 2nd ed. Routledge, 2010.

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21

Daymon, Christine. Qualitative research methods in public relations and marketing communications. 2nd ed. Routledge, 2010.

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22

Galligan, Kevin F. The usefulness of qualitative research in examining brand imagery. UniversityCollege Dublin, 1991.

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23

Walle, Alf H. Qualitative research in intelligence and marketing: The new strategic convergence. Quorum Books, 2001.

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24

Seminar, on Qualitative Research: a. Critical Review of Methods and Applications (1993 Rome Italy). Seminar on Qualitative Research: a Critical Review of Methods and Applications, Rome (Italy), 14th-16th February, 1993. ESOMAR, 1993.

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25

Maison, Dominika. Qualitative Marketing Research. Routledge, 2018. http://dx.doi.org/10.4324/9780429467028.

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26

Carson, David. Qualitative Marketing Research. 2001.

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27

Perry, Chad, David J. Carson, Audrey Gilmore, and Kjell Gronhaug. Qualitative Marketing Research. SAGE Publications, Limited, 2012.

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28

Perry, Chad, David J. Carson, Audrey Gilmore, and Kjell Gronhaug. Qualitative Marketing Research. SAGE Publications, Incorporated, 2001.

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29

Qualitative Marketing Research. 2006.

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30

Qualitative Marketing Research. Taylor & Francis Group, 2018.

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31

Malhotra, Naresh K., and Russell W. Belk. Qualitative Consumer Research. Emerald Publishing Limited, 2017.

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32

Malhotra, Naresh K., and Russell W. Belk. Qualitative Consumer Research. Emerald Publishing Limited, 2017.

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33

Malhotra, Naresh K., and Russell W. Belk. Qualitative Consumer Research. Emerald Publishing Limited, 2017.

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34

Mariampolski, Hy. Qualitative Market Research. SAGE Publications, Incorporated, 2012.

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35

Interpretive Consumer Research. Qualitative Market Research. Emerald Publishing Limited, 2014.

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36

Qualitative Consumer and Marketing Research. SAGE Publications, Limited, 2012.

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37

Belk, Russell W., Robert Kozinets, and Eileen Fischer. Qualitative Consumer and Marketing Research. SAGE Publications, Limited, 2012.

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38

Qualitative Consumer and Marketing Research. SAGE Publications Ltd, 2012.

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39

Maison, Dominika. Qualitative Marketing Research: Understanding Consumer Behaviour. Taylor & Francis Group, 2018.

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40

Sayre, Shay. Qualitative Methods for Marketplace Research. Sage Publications, Inc, 2001.

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41

Qualitative Research in Marketing and Management. Taylor & Francis Group, 2019.

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42

Maison, Dominika. Qualitative Marketing Research: Understanding Consumer Behaviour. Taylor & Francis Group, 2018.

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43

Hackley, Chris. Qualitative Research in Marketing and Management. Taylor & Francis Group, 2019.

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44

Maison, Dominika. Qualitative Marketing Research: Understanding Consumer Behaviour. Taylor & Francis Group, 2018.

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45

Maison, Dominika. Qualitative Marketing Research: Understanding Consumer Behaviour. Taylor & Francis Group, 2018.

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46

Valtonen, Anu, and Johanna Moisander. Qualitative Marketing Research: A Cultural Approach. SAGE Publications, Limited, 2008.

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47

Maison, Dominika. Qualitative Marketing Research: Understanding Consumer Behaviour. Taylor & Francis Group, 2018.

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48

Voltanen, Anu, Anu Valtonen, and Johanna Moisander. Qualitative Marketing Research: A Cultural Approach. SAGE Publications, Incorporated, 2006.

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49

Lindgridge, Andrew. Advancing Branding Research: A Qualitative Agenda. Emerald Publishing Limited, 2014.

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50

(Editor), Gill Ereaut, Mike Imms (Editor), and Martin Callingham (Editor), eds. Qualitative Market Research: Principle & Practice. Sage Publications Ltd, 2002.

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