Relevant bibliographies by topics / Radio advertising – Campaigns – Malawi

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Radio advertising – Campaigns – Malawi'

Author: Grafiati
Published: 4 June 2021
Last updated: 15 February 2022

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Journal articles on the topic "Radio advertising – Campaigns – Malawi"

1

Overby, L. Marvin, and Jay Barth. "Radio Advertising in American Political Campaigns." American Politics Research 34, no. 4 (July 2006): 451–78. http://dx.doi.org/10.1177/1532673x06288201.

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Edell, Julie A., and Kevin Lane Keller. "The Information Processing of Coordinated Media Campaigns." Journal of Marketing Research 26, no. 2 (May 1989): 149–63. http://dx.doi.org/10.1177/002224378902600202.

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Marketers are increasingly coordinating their advertising campaigns across media. The authors use information processing theory to examine consumer response to coordinated TV and radio ads. “Radio replay” is defined to occur when a consumer views a TV ad and later hears the audio track from the TV ad as a radio ad. The outcomes from radio replay are posited to depend on the relative extent of comprehension, retrieval, and elaborative processes that consumers undertake during the reinforcing radio ad exposure. The results of a laboratory experiment examining coordinated radio and TV ads show that when consumers heard a radio replay, they did very little critical, evaluative processing. Rather, they appeared to replay mentally the video from the television ad. Recall results are consistent with this processing. Judgments of the ads and the brands, however, are as positive for radio replay as they are for the television repetition condition. Implications of these findings for advertising theory and practice are discussed.
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Meekers, Dominique, Ronan Van Rossem, Martha Silva, and Andrew Koleros. "The Reach and Effect of Radio Communication Campaigns on Condom Use in Malawi." Studies in Family Planning 38, no. 2 (June 2007): 113–20. http://dx.doi.org/10.1111/j.1728-4465.2007.00122.x.

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Murashova, E. P. "Online Political Advertising in the Modern Political Competition (A Comparative Analysis of the 2008 And 2016 U. S. Presidential Campaigns)." Journal of International Analytics, no. 3 (September 28, 2017): 26–35. http://dx.doi.org/10.46272/2587-8476-2017-0-3-26-35.

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The article suggests an empirical analysis of online political advertising in the modern political struggle. Nowadays, due to the ongoing informatization of political processes, online technologies are used alongside with traditional media (TV, radio, etc.) for disseminating political advertisements. The development of online political advertising is tracked through time since the mid-1990s, when webtechnologies began to be applied in politics, up to today. The author conducts a comparative analysis of the 2008 and 2016 U.S. presidential campaigns to reveal the effectiveness and feasibility of online technologies in the political struggle. The analysis yielded the following results. First, the candidates of the two presidential races took into account both the positive and negative experience of the participants of the preceding election campaigns to elaborate their own marketing strategies. Second, concurrent use of traditional and online means of political advertising can contribute to the effectiveness of an election campaign. Third, an emphasis on online technologies increases a candidate’s chance to win the elections. Fourth, use of social networks and adaptation of existing genres of political advertising to the cyberspace appear to be promising ways of a candidate’s self-presentation.
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Manda, LZ, and J. Wozniak. "Farmer participation in radio campaigns for technology adoption: Lessons from AFFRI’s hybrid maize campaign in Mangochi, Malawi." Journal of Development and Communication Studies 4, no. 1 (June 11, 2015): 2. http://dx.doi.org/10.4314/jdcs.v4i1.1.

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Wagoner, Kimberly G., David M. Reboussin, Jessica L. King, Elizabeth Orlan, Jennifer Cornacchione Ross, and Erin L. Sutfin. "Who Is Exposed to E-Cigarette Advertising and Where? Differences between Adolescents, Young Adults and Older Adults." International Journal of Environmental Research and Public Health 16, no. 14 (July 16, 2019): 2533. http://dx.doi.org/10.3390/ijerph16142533.

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Little is known about differences between adolescents’ and adults’ exposure to e-cigarette advertising in various media channels, such as retail establishments, print, television, radio, and digital marketing. We examined the exposure to e-cigarette advertising in these channels amongst adolescents (13–17), young adults (18–25), and older adults (26+). Adolescents (N = 1124), young adults (N = 809), and adults (N = 4186) were recruited through two nationally representative phone surveys from 2014–2015. Lifetime e-cigarette advertising exposure was prevalent (84.5%). Overall, older adult males and older adult cigarette smokers reported the highest exposure to e-cigarette advertising (p < 0.001). Television was the largest source of exposure for all age groups. Adolescents and young adults had higher odds than older adults of exposure through television and digital marketing. However, adolescents had lower odds than young adults and older adults of exposure through retailers and print media. Although e-cigarette advertising appears to be reaching the intended audience of adult smokers, vulnerable populations are being exposed at high rates via television and digital marketing. Regulations aimed at curbing exposure through these media channels are needed, as are counter advertising and prevention campaigns.
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Russo, Vincenzo, Riccardo Valesi, Anna Gallo, Rita Laureanti, and Margherita Zito. "“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising." Social Sciences 9, no. 7 (July 15, 2020): 123. http://dx.doi.org/10.3390/socsci9070123.

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Contemporary society requires communication strategies that integrate different media channels in order to improve advertising performance. Currently, there are not many scientific research studies of the various mass media, comparing the results of audiovisual advertising to purely audio or visual messages aimed at detecting the best combination of media, especially from a neurophysiological perspective. This study aims to investigate the effects of previous exposure to an advertisement via radio on the consumers’ response to the same advertisement shown on television (TV) or as a banner on a website. A total of seventy participants in a between-subjects experiment watched several television commercials during the advertising break of a documentary or saw some banners during a web surfing task. Half were first exposed to the same advertisements via radio. The results have shown that participants who previously listened to the radio advertisements spent a longer time looking at the brand and had a higher engagement when watching the same advertisements on television. Moreover, they had a different kind of visual attention to the website banners. This pattern of results indicates the effect of mere exposure—that is, the exposure to a radio advertisement enhances the effectiveness of the same advertisement via television or web, offering useful insights for media planning campaigns. Even if mere exposure has been extensively studied, cross-media research is scarcely explored, whereas this study detected the effects of mere exposure in a cross-media communication strategy, showing that it can be measured through psychophysiological methods.
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Makowska, Marta. "Controversial advertising of medicines. A comparison between Poland and the United States." Annales. Etyka w Życiu Gospodarczym 21, no. 5 (March 22, 2018): 67–79. http://dx.doi.org/10.18778/1899-2226.21.5.06.

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For many years, the subject of aggressive marketing campaigns conducted by pharmaceutical companies has been raised in Poland. Drug ads are everywhere, on television, the radio, magazines and on the Internet. Therefore, it is extremely important is to ensure both their legal and ethical dimension. This article will present the differences between direct-to-consumer advertising of medicines in Poland and in the US. The dissimilarities result mainly from differences in legislation. In Poland, the law is much stricter than in the US. For example, in the United States companies are allowed to advertise prescription drugs directly to patients. In the whole of the European Union, and thus in Poland, it is strictly prohibited. The article will also present other regulations existing in Poland and in the United States and it will compare them. It will offer examples of violations of the law and ethics in the advertising of medicine in both countries. Lastly, it will briefly outline the negative consequences of unacceptable pharmaceutical marketing.
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Ahmed, Kelli L., Andrea R. Simon, Jack R. Dempsey, Rodney C. Samaco, and Robin P. Goin-Kochel. "Evaluating Two Common Strategies for Research Participant Recruitment Into Autism Studies: Observational Study." Journal of Medical Internet Research 22, no. 9 (September 24, 2020): e16752. http://dx.doi.org/10.2196/16752.

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Background Ongoing research is necessary to better understand the causes of autism spectrum disorder (ASD), the developmental outcomes for individuals diagnosed with ASD, and the efficacy of the interventions. However, it is often difficult to recruit sufficient numbers of participants for studies, and despite the prevalence of ASD (currently estimated to affect 1 in 54 children), little research has focused on how to efficiently recruit participants with ASD. Objective The aim of this study was to determine the efficacy of two different paid advertisements—social media and radio advertising—in recruiting participants for a study enrolling people with ASD and their family members by examining the number of participants enrolled, the cost per participant, and the geographic reach of each type of advertising. Methods We examined participant enrollment in a study following nonoverlapping paid advertisements on a popular FM radio station (aired in three cities across two states) and Facebook (six advertisements that ran in five cities across two states). The total paid investment in the radio campaign was $12,030 and that in the Facebook campaign was $2950. Following the advertising campaigns, 1391 participants in the study who were affiliated with the Houston, Texas, site received email invitations to participate in a brief survey about the ways in which they learned about the study (eg, social media, medical provider, website) and which of these were most influential in their decisions to participate; 374 (26.8%) of the participants completed this survey. Results Social media advertising outperformed radio in all three parameters examined by enrolling more participants (338 vs 149), with a lower average cost per participant ($8.73 vs $80.74) and a wider geographic reach, based on a comparison of the number of zip codes within and outside of Texas for questionnaire respondents who rated social media as the most influential method of contact (n=367, χ21=5.85, P=.02). Of the 374 survey participants, 139 (37.2%) reported that they had seen the study on social media prior to enrollment, while only 9 (2.4%) said they heard about it via radio. Conclusions Our findings suggest that advertising on social media can efficiently reach a large pool of potential participants with ASD, increasing the likelihood of meeting study enrollment goals. Researchers should consider allocating at least some portion of recruitment dollars to social media platforms as a means of quickly and inexpensively reaching out to their target populations, including for studies with in-person procedures.
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Kasteng, Frida, Joanna Murray, Simon Cousens, Sophie Sarrassat, Jennifer Steel, Nicolas Meda, Moctar Ouedraogo, Roy Head, and Josephine Borghi. "Cost-effectiveness and economies of scale of a mass radio campaign to promote household life-saving practices in Burkina Faso." BMJ Global Health 3, no. 4 (July 2018): e000809. http://dx.doi.org/10.1136/bmjgh-2018-000809.

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IntroductionChild health promotion through mass media has not been rigorously evaluated for cost-effectiveness in low-income and middle-income countries. We assessed the cost-effectiveness of a mass radio campaign on health-seeking behaviours for child survival within a trial in Burkina Faso and at national scale.MethodsWe collected provider cost data prospectively alongside a 35-month cluster randomised trial in rural Burkina Faso in 2012–2015. Out-of-pocket costs of care-seeking were estimated through a household survey. We modelled intervention effects on child survival based on increased care-seeking and estimated the intervention’s incremental cost-effectiveness ratio (ICER) in terms of the cost per disability-adjusted life year (DALY) averted versus current practice. Model uncertainty was gauged using one-way and probabilistic sensitivity analyses. We projected the ICER of national-scale implementation in five sub-Saharan countries with differing media structures. All costs are in 2015 USD.ResultsThe provider cost of the campaign was $7 749 128 ($9 146 101 including household costs). The campaign broadcast radio spots 74 480 times and 4610 2-hour shows through seven local radio stations, reaching approximately 2.4 million people including 620 000 direct beneficiaries (pregnant women and children under five). It resulted in an average estimated 24% increase in care-seeking for children under five and a 7% reduction in child mortality per year. The ICER was estimated at $94 ($111 including household costs (95% CI −38 to 320)). The projected provider cost per DALY averted of a national level campaign in Burkina Faso, Burundi, Malawi, Mozambique and Niger in 2018–2020, varied between $7 in Malawi to $27 in Burundi.ConclusionThis study suggests that mass-media campaigns can be very cost-effective in improving child survival in areas with high media penetration and can potentially benefit from considerable economies of scale.Trial registration numberNCT01517230; Results.
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Dissertations / Theses on the topic "Radio advertising – Campaigns – Malawi"

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Ntaba, Jolly Maxwell. "Negotiating family planning radio messages among Malawian rural men of traditional authority Kadewere, Chiradzulo district." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1018258.

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Family planning campaigns, using the media among other advocacy interventions, are produced and disseminated by both government and nongovernment organizations in Malawi, with an aim of reducing fertility and promotion of reproductive health. This qualitative audience study looks specifically at the reception by rural men of radio broadcast Public Service Announcements produced by the NGO, Banja La Mtsogolo, a leading provider of family planning services and products based in Blantyre. The aim of the study is to understand how the appropriation of these messages relates to traditional concepts of gender, masculinity and kinship within an area that has not been spared the influences, values and accoutrements of modernity. Underpinned by Hall’s encoding and decoding model, the study reveals that at most men make an oppositional reading of the texts based on their lived and shared cultural experiences. The results show that while people understand and appreciate the importance of family planning, cultural and traditional influences play a major role in how these messages are appropriated by and incorporated into the everyday lives of their listeners. Given the above understandings, the research asks what are the implications for the success of family-planning media campaigns by government and other non-governmental organisations such as Banja La Mtsogolo
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Swain, Matthew D. "Changes in media mix for leading national advertisers (2003 - 2005) /." Online version of thesis, 2007. http://hdl.handle.net/1850/4491.

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Thesis (M.S.)--Rochester Institute of Technology, 2007.
Typescript. Appendix A: Percent change in spending by industry ; Appendix B: List of top 30 advertisers by medium. Includes bibliographical references (leaves 48 - 51)
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3

David, Geraldine Michelle. "From idea to implementation : an evaluation of the East Coast radio corporate advertising campaign : how does the station construct its audience?" Thesis, 2001. http://hdl.handle.net/10413/5230.

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The research will investigate the East Coast Radio Corporate Advertising Campaign which ran from early 1996 through until the end of March 1998. The 'catch phrase' or title of the campaign was "Hot Days, Cool Waves". The research will also focus on the station's constructs of its' audience. The thesis will follow through the agency's pitch to the client the end of the campaign. The campaign incorporates print, billboards, cinema and electronic media. The corporate advertising campaign preceded a large increase in East Coast Radio listenership. East Coast Radio began life as Radio Port Natal, part of the South African Broadcasting Corporation. Under the management of the South African Broadcasting Corporation, Radio Port Natal developed a particular image and specific audience profiles The new private station needed to establish an identity autonomous from the South African Broadcasting Company, in terms of both inherited and new listeners. The thesis will investigate the extent to which East Coast Radio retained the original audience after the transfer of ownership and the modality through which it was able to construct an extended audience for the station.
Thesis (M.A.)-University of Natal, Durban, 2001.
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Books on the topic "Radio advertising – Campaigns – Malawi"

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Peak, William. Guidelines for radio: The best of the best promotions. Washington, D.C: The National Association of Broadcasters, 1991.

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Checkley, Kathy. Guidelines for radio: The best of the best promotions-II. Washington, DC: National Association of Broadcasters, 1992.

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3

Marco, Arellano, ed. Campañas negativas en 2006: ¿cómo afectaron el voto? Ciudad de México: Universidad Iberoamericana, 2012.

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Kathie, Scarrah, ed. Ready, set, talk!: A guide to getting your message heard by millions on talk radio, talk television, and talk internet : a must-have resource for campaigns of all kinds. White River Junction, Vt: Chelsea Green Pub. Co., 2006.

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Sang-in, Chŏn, ed. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Kyŏnggi-do Pʻaju-si: Nanam Chʻulpʻan, 2005.

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Patrick, Merloe, and Article 19 (Organization), eds. Guidelines for election broadcasting in transitional democracies. London: Article 19, 1994.

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J, Fletcher Frederick, and Canada. Royal Commission on Electoral Reform and Party Financing., eds. Election broadcasting in Canada. Toronto: Dundurn Press, 1991.

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Book chapters on the topic "Radio advertising – Campaigns – Malawi"

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Berlivet, Luc. "Measuring Subjectification: The Reception of Health Education Campaigns and the Evaluation Conundrum." In Body, Capital, and Screens. Nieuwe Prinsengracht 89 1018 VR Amsterdam Nederland: Amsterdam University Press, 2020. http://dx.doi.org/10.5117/9789462988293_ch04.

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The purpose of this chapter is to analyse how, from the 1970s onwards, the organization in charge of planning and implementing health education in France was led to reflect on the true effect on the public of the films, radio messages, posters, etc. it produced. After detailing how a tiny group of ‘modernizers’ aimed to harness the apparently pervasive power of advertising for the benefit of public health, I explore the difficulties they encountered in their attempt to evaluate their mass media campaigns. Interestingly, the conception of human behaviour and risk taking that underlay the evaluative method which they devised for that purpose strongly echoes some of Michel Foucault’s most famous analyses on what he termed ‘problematization’ and ‘subjectification’ processes.
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