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Journal articles on the topic 'Radio advertising – Campaigns – Malawi'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

Overby, L. Marvin, and Jay Barth. "Radio Advertising in American Political Campaigns." American Politics Research 34, no. 4 (2006): 451–78. http://dx.doi.org/10.1177/1532673x06288201.

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Edell, Julie A., and Kevin Lane Keller. "The Information Processing of Coordinated Media Campaigns." Journal of Marketing Research 26, no. 2 (1989): 149–63. http://dx.doi.org/10.1177/002224378902600202.

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Marketers are increasingly coordinating their advertising campaigns across media. The authors use information processing theory to examine consumer response to coordinated TV and radio ads. “Radio replay” is defined to occur when a consumer views a TV ad and later hears the audio track from the TV ad as a radio ad. The outcomes from radio replay are posited to depend on the relative extent of comprehension, retrieval, and elaborative processes that consumers undertake during the reinforcing radio ad exposure. The results of a laboratory experiment examining coordinated radio and TV ads show th

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Meekers, Dominique, Ronan Van Rossem, Martha Silva, and Andrew Koleros. "The Reach and Effect of Radio Communication Campaigns on Condom Use in Malawi." Studies in Family Planning 38, no. 2 (2007): 113–20. http://dx.doi.org/10.1111/j.1728-4465.2007.00122.x.

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Murashova, E. P. "Online Political Advertising in the Modern Political Competition (A Comparative Analysis of the 2008 And 2016 U. S. Presidential Campaigns)." Journal of International Analytics, no. 3 (September 28, 2017): 26–35. http://dx.doi.org/10.46272/2587-8476-2017-0-3-26-35.

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The article suggests an empirical analysis of online political advertising in the modern political struggle. Nowadays, due to the ongoing informatization of political processes, online technologies are used alongside with traditional media (TV, radio, etc.) for disseminating political advertisements. The development of online political advertising is tracked through time since the mid-1990s, when webtechnologies began to be applied in politics, up to today. The author conducts a comparative analysis of the 2008 and 2016 U.S. presidential campaigns to reveal the effectiveness and feasibility of

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Manda, LZ, and J. Wozniak. "Farmer participation in radio campaigns for technology adoption: Lessons from AFFRI’s hybrid maize campaign in Mangochi, Malawi." Journal of Development and Communication Studies 4, no. 1 (2015): 2. http://dx.doi.org/10.4314/jdcs.v4i1.1.

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Wagoner, Kimberly G., David M. Reboussin, Jessica L. King, Elizabeth Orlan, Jennifer Cornacchione Ross, and Erin L. Sutfin. "Who Is Exposed to E-Cigarette Advertising and Where? Differences between Adolescents, Young Adults and Older Adults." International Journal of Environmental Research and Public Health 16, no. 14 (2019): 2533. http://dx.doi.org/10.3390/ijerph16142533.

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Little is known about differences between adolescents’ and adults’ exposure to e-cigarette advertising in various media channels, such as retail establishments, print, television, radio, and digital marketing. We examined the exposure to e-cigarette advertising in these channels amongst adolescents (13–17), young adults (18–25), and older adults (26+). Adolescents (N = 1124), young adults (N = 809), and adults (N = 4186) were recruited through two nationally representative phone surveys from 2014–2015. Lifetime e-cigarette advertising exposure was prevalent (84.5%). Overall, older adult males

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Russo, Vincenzo, Riccardo Valesi, Anna Gallo, Rita Laureanti, and Margherita Zito. "“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising." Social Sciences 9, no. 7 (2020): 123. http://dx.doi.org/10.3390/socsci9070123.

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Contemporary society requires communication strategies that integrate different media channels in order to improve advertising performance. Currently, there are not many scientific research studies of the various mass media, comparing the results of audiovisual advertising to purely audio or visual messages aimed at detecting the best combination of media, especially from a neurophysiological perspective. This study aims to investigate the effects of previous exposure to an advertisement via radio on the consumers’ response to the same advertisement shown on television (TV) or as a banner on a

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Makowska, Marta. "Controversial advertising of medicines. A comparison between Poland and the United States." Annales. Etyka w Życiu Gospodarczym 21, no. 5 (2018): 67–79. http://dx.doi.org/10.18778/1899-2226.21.5.06.

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For many years, the subject of aggressive marketing campaigns conducted by pharmaceutical companies has been raised in Poland. Drug ads are everywhere, on television, the radio, magazines and on the Internet. Therefore, it is extremely important is to ensure both their legal and ethical dimension. This article will present the differences between direct-to-consumer advertising of medicines in Poland and in the US. The dissimilarities result mainly from differences in legislation. In Poland, the law is much stricter than in the US. For example, in the United States companies are allowed to adve

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Ahmed, Kelli L., Andrea R. Simon, Jack R. Dempsey, Rodney C. Samaco, and Robin P. Goin-Kochel. "Evaluating Two Common Strategies for Research Participant Recruitment Into Autism Studies: Observational Study." Journal of Medical Internet Research 22, no. 9 (2020): e16752. http://dx.doi.org/10.2196/16752.

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Background Ongoing research is necessary to better understand the causes of autism spectrum disorder (ASD), the developmental outcomes for individuals diagnosed with ASD, and the efficacy of the interventions. However, it is often difficult to recruit sufficient numbers of participants for studies, and despite the prevalence of ASD (currently estimated to affect 1 in 54 children), little research has focused on how to efficiently recruit participants with ASD. Objective The aim of this study was to determine the efficacy of two different paid advertisements—social media and radio advertising—i

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Kasteng, Frida, Joanna Murray, Simon Cousens, et al. "Cost-effectiveness and economies of scale of a mass radio campaign to promote household life-saving practices in Burkina Faso." BMJ Global Health 3, no. 4 (2018): e000809. http://dx.doi.org/10.1136/bmjgh-2018-000809.

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IntroductionChild health promotion through mass media has not been rigorously evaluated for cost-effectiveness in low-income and middle-income countries. We assessed the cost-effectiveness of a mass radio campaign on health-seeking behaviours for child survival within a trial in Burkina Faso and at national scale.MethodsWe collected provider cost data prospectively alongside a 35-month cluster randomised trial in rural Burkina Faso in 2012–2015. Out-of-pocket costs of care-seeking were estimated through a household survey. We modelled intervention effects on child survival based on increased c

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Yeboah-Banin, Abena A., Modestus Fosu, and Marian Tsegah. "Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion?" Journal of Communication Inquiry 42, no. 1 (2017): 70–90. http://dx.doi.org/10.1177/0196859917737292.

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In many Anglophone developing countries, the language of most public service advertising is English, a language that is second rather than primary for audiences. Set in a dual-language context where English exists alongside several local languages, as means of interaction, this means that audiences must engage with messages in a language not necessarily preferred for conversation. In addition, messages are often carried on radio, a transient medium where meaning can be lost in the temporality of messages. This increases the task on audiences for processing messages, as the ability to understan

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ELOUNDOU-ENYEGUE, PARFAIT M., DOMINIQUE MEEKERS, and ANNE EMMANUÈLE CALVÈS. "FROM AWARENESS TO ADOPTION: THE EFFECT OF AIDS EDUCATION AND CONDOM SOCIAL MARKETING ON CONDOM USE IN TANZANIA (1993–1996)." Journal of Biosocial Science 37, no. 3 (2004): 257–68. http://dx.doi.org/10.1017/s0021932004007011.

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This paper uses retrospective event-history data covering a four-year period to examine the timing of exposure to HIV/AIDS education and social marketing condom promotion campaigns, relative to the timing of changes in sexual risk behaviour in Tanzania. Analysis of the event-history data shows that the process of exposure to AIDS education messages and exposure to brand advertising for Salama brand condoms was very different. While exposure to AIDS education was early and gradual, exposure to Salama brand condoms started later, but was much more rapid. After one year of advertising, over half

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Gupta, Shikha, and Atul Mishra. "Evolution of Online Marketing Tools, Approaches, and Strategies With Associated Challenges." International Journal of Technology Diffusion 12, no. 3 (2021): 61–82. http://dx.doi.org/10.4018/ijtd.2021070104.

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Marketing tools like organizing campaigns, banners, TV, and radio are traditionally designed for making the product more appealing and creating a need in the customers' minds. With the increased use of internet in our day-to-day life, these traditional tools are being replaced rapidly by online marketing media. Online marketing is a two-way communication that can reach a large number of relevant people in less time by providing more information and removing geographical constraints. The companies can respond to the customers' requirements more speedily with better quality by making direct cont

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García González, Aurora, and Sarai Lagos Area. "La educación en valores a través de la publicidad: las campañas publicitarias de la ONCE en la radio." Correspondencias & Análisis, no. 1 (November 1, 2011): 207–18. http://dx.doi.org/10.24265/cian.2011.n1.13.

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Schüller, David, and Karel Doubravský. "Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development." Sustainability 11, no. 19 (2019): 5422. http://dx.doi.org/10.3390/su11195422.

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The purpose of this paper is to present fuzzy reasoning as a formal tool for determining the differences in perception of individual communication channels by customers. These differences in customer perception are important for micro-enterprises to develop an effective green advertising campaign. These kinds of enterprises are not able to conduct their own extensive marketing research or use the service of marketing agencies. Micro-enterprises are the cornerstone for sustainable local economic growth where the community plays an irreplaceable role for sustainable development. Marketing commun

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Shaw, Daron, Christopher Blunt, and Brent Seaborn. "Testing Overall and Synergistic Campaign Effects in a Partisan Statewide Election." Political Research Quarterly 71, no. 2 (2017): 361–79. http://dx.doi.org/10.1177/1065912917738577.

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Although studies based on field experiments and large- N surveys have enhanced our understanding of how campaigns affect U.S. elections, few of these projects have (1) considered the synergistic effects of distinct aspects of the campaign, (2) focused on statewide, partisan elections, or (3) considered the durability of any estimated campaign effects. We rely on a massive field experiment from the 2014 Texas gubernatorial campaign to assess the individual, synergistic, and collective impact of a variety of outreach modes on the electorate. The data demonstrate some durable synergistic and over

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Burn, Andrew, and Rebekah Willett. ""What exactly is a paedophile?" Children talking about Internet risk." MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 5, Jahrbuch Medienpädagogik (2017): 237–54. http://dx.doi.org/10.21240/mpaed/retro/2017.09.12.x.

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Reports tell us that the internet is opening new dangers to children, including online grooming, exposure to pornography and financial scams (Carr 2004; Gardner 2003; UK Home Office 2001; O'Connell 2003). The result has been various initiatives which attempt to teach children safe surfing habits. The UK Home Office “ThinkUKnow” campaign featured advertisements on the radio, internet and cinemas, targeting teens and preteens with the message that the person they are chatting to “may not be who you think they are”. There are indications that such campaigns have had an impact on children's awaren

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Gunlicks, Arthur B. "Campaign and Party Finance in the West German “Party State”." Review of Politics 50, no. 1 (1988): 30–48. http://dx.doi.org/10.1017/s0034670500036123.

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In contrast to the United States, where there is little or no public financing of parties and candidates below the presidential level, the German “party state” grants generous subsidies in a variety of forms to the political parties, though not to individual candidates. The German Basic Law (constitution), various laws passed by the national and Land (state) parliaments, and the Federal Constitutional Court have been important factors in the development of a complex and costly system of public financing for election campaigns, parliamentary parties and party foundations and for free television

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Hassan Fathelrahman Mansour, Ilham, and Dalia Mohammed Elzubier Diab. "The relationship between celebrities’ credibility and advertising effectiveness." Journal of Islamic Marketing 7, no. 2 (2016): 148–66. http://dx.doi.org/10.1108/jima-05-2013-0036.

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Purpose The purpose of this study is twofold, first, the study aimed at investigating the impact of celebrities’ credibility on advertising effectiveness by examining the celebrity attributes that are likely to influence consumer attitude towards celebrity-endorsed TV advertising and their purchase behaviour. Second, the study seeks to identify the mediating role of religiosity on consumers’ attitudes towards celebrity-endorsed television advertising and buying behaviour. Design/methodology/approach The study is based on a survey questionnaire in a sample of 370 Sudanese customers on their att

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Копилов, В. О., та Л. В. Колотова. "ДО ПИТАННЯ ПРО ЕФЕКТИВНІСТЬ АГІТАЦІЙНО-РЕКЛАМНИХ КАМПАНІЙ, ЩО ПРОВОДИЛИСЯ ХАІ В 2017-2018 рр. (НА ПРИКЛАДІ СТУДЕНТІВ СПЕЦІАЛЬНОСТІ «ПРАВО»)". Humanities journal, № 3 (3 жовтня 2019): 48–61. http://dx.doi.org/10.32620/gch.2019.3.06.

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In modern conditions the university acts as a subject in the market of educational services. As a result, in order to maintain competitiveness, it doesn’t just have to provide high-quality education, but also to conduct an effective advertising campaign. The article analyzes methods of agitation and advertising campaigns used by NAU «KhAI» based on the interpretation of sociological research results on the topic: “Motivational characteristics of «Law» specialty students who entered KhAI in 2017-2018”. According to the results of the study, one can conclude that the field of battle for the mind

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Warkentin, Sarah, José Augusto de Aguiar Carrazedo Taddei, Kelly de Jesus Viana, and Fernando Antonio Basile Colugnati. "Exclusive breastfeeding duration and determinants among Brazilian children under two years of age." Revista de Nutrição 26, no. 3 (2013): 259–69. http://dx.doi.org/10.1590/s1415-52732013000300001.

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OBJECTIVE: The present study described the duration and identified the determinants of exclusive breastfeeding. METHODS: The study used data from the Pesquisa Nacional de Demografia e Saúde da Criança e da Mulher 2006 (National Demographic and Health Survey on Women and Children 2006). Data were collected using questionnaires administered by trained professionals and refer to a subsample of 1,704 children aged less than 24 months. The estimated durations of exclusive breastfeeding are presented according to socioeconomic, demographic and epidemiological variables. Kaplan Meier estimator curves

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Borges, Regilson Furtado, Suzete Gaia de Sousa, and Camilla Quesada Tavares. "QUEM FALA E COMO FALAM OS CANDIDATOS NAS ELEIÇÕES DE 2018? um estudo sobre o HGPE ao governo do Maranhão." Aturá - Revista Pan-Amazônica de Comunicação 4, no. 1 (2020): 98–120. http://dx.doi.org/10.20873/uft.2526-8031.2020v4n1p98.

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O Horário Gratuito de Propaganda Eleitoral (HGPE) é uma das mais importantes ferramentas de comunicação dos políticos nos períodos de campanha eleitoral, principalmente em locais onde a televisão ainda possui uma forte influência, como é o caso do Maranhão. Assim, este artigo apresenta uma análise comparativa entre as três principais campanhas para o governo do estado do Maranhão em 2018, referente aos candidatos Flávio Dino (PC do B), Roseana Sarney (MDB) e Maura Jorge (PSL). A partir da Análise do Conteúdo, observou-se quem fala e como os políticos falam no HGPE. Percebeu-se, por meio dos re

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Ekpu, Victor U., and Abraham K. Brown. "The Economic Impact of Smoking and of Reducing Smoking Prevalence: Review of Evidence." Tobacco Use Insights 8 (January 2015): TUI.S15628. http://dx.doi.org/10.4137/tui.s15628.

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Background Tobacco smoking is the cause of many preventable diseases and premature deaths in the UK and around the world. It poses enormous health- and non-health-related costs to the affected individuals, employers, and the society at large. The World Health Organization (WHO) estimates that, globally, smoking causes over US$500 billion in economic damage each year. Objectives This paper examines global and UK evidence on the economic impact of smoking prevalence and evaluates the effectiveness and cost effectiveness of smoking cessation measures. Study Selection Search Methods We used two ma

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Efendi, Ferry, Fitriana Nur Aidah, Eka Mishbahatul M. Has, Linlin Lindayani, and Sonia Reisenhofer. "Determinants of smoking behavior among young males in rural Indonesia." International Journal of Adolescent Medicine and Health, August 14, 2019. http://dx.doi.org/10.1515/ijamh-2019-0040.

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Abstract Introduction A high prevalence of tobacco smoking has been reported among adolescents and young adults, especially men, in lower-middle-income countries such Indonesia. Understanding the extent and determinants of smoking within this population, particularly those living in rural areas where smoking rates are anecdotally higher than in city areas, is essential to inform development of targeted smoking prevention and reduction programs. This study analyzes the prevalence and determinants of smoking behavior among young men in rural Indonesia. Methods Secondary data analysis of the 2012

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Rushkoff, Douglas. "Coercion." M/C Journal 6, no. 3 (2003). http://dx.doi.org/10.5204/mcj.2193.

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The brand began, quite literally, as a method for ranchers to identify their cattle. By burning a distinct symbol into the hide of a baby calf, the owner could insure that if it one day wandered off his property or was stolen by a competitor, he’d be able to point to that logo and claim the animal as his rightful property. When the manufacturers of products adopted the brand as a way of guaranteeing the quality of their goods, its function remained pretty much the same. Buying a package of oats with the Quaker label meant the customer could trace back these otherwise generic oats to their sour

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Barnosky, Anthony D., Teenie Matlock, Jon Christensen, et al. "Chapter 9. Establishing Common Ground: Finding Better Ways to Communicate About Climate Disruption." Collabra 2, no. 1 (2016). http://dx.doi.org/10.1525/collabra.68.

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The key message of this chapter is that solving the climate problem will require motivating social and behavioral changes through effective communication. More and better communication about climate issues is needed so people will mobilize solutions. Currently most people in the world do not believe that climate change is worth doing anything about, if they have even heard of it at all. Despite the efforts of many journalists, scientists, educators, and politicians to convey the science behind and urgency of climate disruption, about a third of Americans still deny that climate is changing or

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Aung Thin, Michelle Diane. "Hybridity, National Identity, and the Smartphone in the Contemporary Union of Myanmar." M/C Journal 23, no. 5 (2020). http://dx.doi.org/10.5204/mcj.1679.

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In 2014, telecommunications companies Ooredoo and Telenor introduced a 3G phone network to Myanmar, one of the last, great un-phoned territories of the world (“Mobile Mania”). Formerly accessible only to military and cultural elites, the smartphone was now available to virtually all. In 2020, just six years later, smartphones are commonplace, used by every class and walk of life. The introduction and mainstreaming of the smartphone in Myanmar coincided with the transition from military dictatorship to quasi democracy; from heavy censorship to relative liberalisation of culture and the media. T

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Adams, Jillian Elaine. "Marketing Tea against a Turning Tide: Coffee and the Tea Council of Australia 1963–1974." M/C Journal 15, no. 2 (2012). http://dx.doi.org/10.5204/mcj.472.

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The Coming of Coffee Before World War II, Australians followed British tradition and largely drank tea. When coffee challenged the tea drinking habit in post-war Australia, the tea industry fought back using the most up-to-date marketing techniques imported from America. The shift to coffee drinking in post-war Australia is, therefore, explored through a focus on both the challenges faced by the tea industry and how that industry tackled the trend towards coffee. By focusing on the Australian Tea Council’s marketing campaign promoting tea as a fashionable drink and preferable to coffee, this a

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Rodan, Debbie, and Jane Mummery. "Animals Australia and the Challenges of Vegan Stereotyping." M/C Journal 22, no. 2 (2019). http://dx.doi.org/10.5204/mcj.1510.

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Introduction Negative stereotyping of alternative diets such as veganism and other plant-based diets has been common in Australia, conventionally a meat-eating culture (OECD qtd. in Ting). Indeed, meat consumption in Australia is sanctioned by the ubiquity of advertising linking meat-eating to health, vitality and nation-building, and public challenges to such plant-based diets as veganism. In addition, state, commercial enterprises, and various community groups overtly resist challenges to Australian meat-eating norms and to the intensive animal husbandry practices that underpin it. Hence act

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See, Pamela Mei-Leng. "Branding: A Prosthesis of Identity." M/C Journal 22, no. 5 (2019). http://dx.doi.org/10.5204/mcj.1590.

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This article investigates the prosthesis of identity through the process of branding. It examines cross-cultural manifestations of this phenomena from sixth millennium BCE Syria to twelfth century Japan and Britain. From the Neolithic Era, humanity has sort to extend their identities using pictorial signs that were characteristically simple. Designed to be distinctive and instantly recognisable, the totemic symbols served to signal the origin of the bearer. Subsequently, the development of branding coincided with periods of increased in mobility both in respect to geography and social strata.

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Kellner, Douglas. "Engaging Media Spectacle." M/C Journal 6, no. 3 (2003). http://dx.doi.org/10.5204/mcj.2202.

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In the contemporary era, media spectacle organizes and mobilizes economic life, political conflict, social interactions, culture, and everyday life. My recently published book Media Spectacle explores a profusion of developments in hi-tech culture, media-driven society, and spectacle politics. Spectacle culture involves everything from film and broadcasting to Internet cyberculture and encompasses phenomena ranging from elections to terrorism and to the media dramas of the moment. For ‘Logo’, I am accordingly sketching out briefly a terrain I probe in detail in the book from which these exampl

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Brandt, Marisa Renee. "Cyborg Agency and Individual Trauma: What Ender's Game Teaches Us about Killing in the Age of Drone Warfare." M/C Journal 16, no. 6 (2013). http://dx.doi.org/10.5204/mcj.718.

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During the War on Terror, the United States military has been conducting an increasing number of foreign campaigns by remote control using drones—also called unmanned aerial vehicles (UAVs) or remotely piloted vehicles (RPVs)—to extend the reach of military power and augment the technical precision of targeted strikes while minimizing bodily risk to American combatants. Stationed on bases throughout the southwest, operators fly weaponized drones over the Middle East. Viewing the battle zone through a computer screen that presents them with imagery captured from a drone-mounted camera, these co

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Flowers, Arhlene Ann. "Swine Semantics in U.S. Politics: Who Put Lipstick on the Pig?" M/C Journal 13, no. 5 (2010). http://dx.doi.org/10.5204/mcj.278.

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Swine semantics erupted into a linguistic battle between the two U.S. presidential candidates in the 2008 campaign over a lesser-known colloquialism “lipstick on a pig” reference in a speech by then Democratic presidential candidate, Barack Obama. This resulted in the Republicans sparring with the Democrats over the identification of the “swine” in question, claiming “sexism” and demanding an apology on behalf of then Governor Sarah Palin, the first female Republican vice presidential candidate. The Republican Party, fearful of being criticised for its own sexist and racist views (Kuhn par. 1)

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Leaver, Tama. "Going Dark." M/C Journal 24, no. 2 (2021). http://dx.doi.org/10.5204/mcj.2774.

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The first two months of 2021 saw Google and Facebook ‘go dark’ in terms of news content on the Australia versions of their platforms. In January, Google ran a so-called “experiment” which removed or demoted current news in the search results available to a segment of Australian users. While Google was only darkened for some, in February news on Facebook went completely dark, with the company banning all news content and news sharing for users within Australian. Both of these instances of going dark occurred because of the imminent threat these platforms faced from the News Media Bargaining Cod

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Abidin, Crystal. "Micromicrocelebrity: Branding Babies on the Internet." M/C Journal 18, no. 5 (2015). http://dx.doi.org/10.5204/mcj.1022.

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Babies and toddlers are amassing huge followings on social media, achieving microcelebrity status, and raking in five figure sums. In East Asia, many of these lucrative “micro-microcelebrities” rise to fame by inheriting exposure and proximate microcelebrification from their social media Influencer mothers. Through self-branding techniques, Influencer mothers’ portrayals of their young’ children’s lives “as lived” are the canvas on which (baby) products and services are marketed to readers as “advertorials”. In turning to investigate this budding phenomenon, I draw on ethnographic case studie

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Hartman, Yvonne, and Sandy Darab. "The Power of the Wave: Activism Rainbow Region-Style." M/C Journal 17, no. 6 (2014). http://dx.doi.org/10.5204/mcj.865.

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Introduction The counterculture that arose during the 1960s and 1970s left lasting social and political reverberations in developed nations. This was a time of increasing affluence and liberalisation which opened up remarkable political opportunities for social change. Within this context, an array of new social movements were a vital ingredient of the ferment that saw existing norms challenged and the establishment of new rights for many oppressed groups. An expanding arena of concerns included the environmental damage caused by 200 years of industrial capitalism. This article examines one as

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