Relevant bibliographies by topics / Radio listenership

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Radio listenership'

Author: Grafiati
Published: 4 June 2021
Last updated: 5 February 2022

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Journal articles on the topic "Radio listenership"

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Asy'ari, Nur Aini Shofiya, and Nurhana Marantika. "Listenership Sebagai Evaluasi Penerapan Konvergensi Radio." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 4, no. 1 (March 5, 2020): 203. http://dx.doi.org/10.25139/jsk.v4i1.1934.

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Previous researches on radio convergence showed that various radio stations in Ponorogo have implemented convergence by using new media platforms, such as, radio and video streaming, Youtube, and social media. However, evaluations on radio convergence has never been done before. Therefore, this research was conducted to study the effect of convergence to the listenership as well as to evaluate the implementation of radio-convergence in Ponorogo radio stations from April to July 2019. Using a survey method, the researchers administered a set of questionnaires to 267 respondents in Ponorogo to find out the listenership trends in Ponorogo community on its radio and other convergence platforms. The results of the study showed that the convergence implemented by the radios failed to raise awareness and number of radio listeners. Low awareness affects the community’s media habit. It was apparent in the fact that 84% of the respondents preferred conventional (analog) radio to a convergence platform. The results of this study also showed that convergence was unable to foster community involvement with radio. In other words, the radio was not the primary choice of the Ponorogo community in accessing information or entertainment.
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Emmanuel, Adekoya Adegbenga, and Badiru Idris Olabode. "Listenership of Radio Agricultural Broadcasts in Southwestern Nigeria." Applied Environmental Education & Communication 11, no. 3-4 (July 2012): 189–96. http://dx.doi.org/10.1080/1533015x.2012.777292.

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Abratt, Russell, and Justine Cullinan. "5FM: youth radio in the digital age." Emerald Emerging Markets Case Studies 7, no. 2 (June 5, 2017): 1–20. http://dx.doi.org/10.1108/eemcs-05-2016-0074.

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Subject area The subject areas are marketing management and brand management. Study level/applicability The study is applicable to post-graduate brand management course and post-graduate marketing management course. Case overview In December 2015, Justine Cullinan, station manager of 5FM – a commercial, national music-radio station – reviewed the listenership and revenue figures for the year. When she took over as station manager in October 2014, 5FM had been through a three-year period of sharply declining listenership and revenue. Since then, by growing 5FM’s online community and adjusting the station’s overall strategy, the tide of decline had slowed. 5FM’s limited marketing budget prevented it from attracting listeners through traditional marketing avenues. Cullinan wondered how she could grow audiences and revenue and forge a new way for radio to benchmark success in a world where online communities were ever more important. Expected learning outcomes At the end of this case, students will understand the following concepts: brand awareness; brand promise; brand communication; and brand revitalisation strategies. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS: 8: Marketing
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Lokshin, Boris, and Chris Knippen. "Innovativeness and Broadcaster Listenership: Evidence from the German Radio Industry." Journal of Media Business Studies 10, no. 2 (June 2013): 1–16. http://dx.doi.org/10.1080/16522354.2013.11073561.

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Fadairo, AnjolaOluwa O., and Benjamin O. Oyelami. "Listenership of Latoju Oja Radio Extension Programme among Farmers in Oyo State, Nigeria." Journal of Agricultural Extension 23, no. 1 (January 23, 2019): 66. http://dx.doi.org/10.4314/jae.v23i1.6.

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Mohamed, Shafizan, Saodah Wok, and Mahaman Lahabou. "Technological Development and Its Impact on Student Reception of a Campus Radio." Journal of Education and Learning 7, no. 1 (October 11, 2017): 103. http://dx.doi.org/10.5539/jel.v7n1p103.

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In 2011, a study was conducted to look at students’ reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study found that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception of the online radio. In 2016, a corresponding study, closely based on the original 2011 study was conducted to chart and identify how technological changes and developments have further affected the radio listeners today and whether the factors that determined listenership in 2011 still apply in 2016. The study employed a quantitative research design using the survey method and the questionnaire as the research instrument. A total of 238 respondents were sampled for 2011 and 271 respondents for 2016. Results from the comparisons done between the two studies identified the impact of technological change on the campus radio and offered recommendations and suggestions to the University’s relevant authorities for further improvement.
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Sen, Biswarup. "A new kind of radio: FM broadcasting in India." Media, Culture & Society 36, no. 8 (August 26, 2014): 1084–99. http://dx.doi.org/10.1177/0163443714544998.

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In 2001, India’s first private FM station – Radio City, Bangalore – came on air, ending an era of state broadcasting that began in 1930. In the past decade, FM radio has enjoyed spectacular success: over 200 stations are now in operation, and the FM industry has seen spectacular growth in listenership and revenues. FM’s impact goes beyond economics; it is now a cultural signifier synonymous with modernity – as the ‘tagline’ for a popular FM network puts it ‘Radio Mirchi – it’s hot!’ FM, I argue in this article, represents a new kind of radio. The shift from state-controlled, nationwide AM transmission to corporate-owned local FM broadcasting signals a profound change in the very philosophy of radio in India. This article offers a brief account of the history of Indian radio and analyzes the social and economic factors that necessitated a change in modes of broadcasting. It also brings its claims into focus through using a case study that looks at the business structure, programming policies, and audience management strategies of one very popular FM station – Radio Mirchi, Kolkata – in order to demonstrate how these newly shaped practices are reinventing the role of radio in contemporary India.
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Badiru, Idris Olabode, Temitope Adejoju Ladigbolu, and Thaddeus Bodaga. "Listenership of Farmers' Digest Radio Program on Joy FM (96.5), Otukpo, Benue State, Nigeria." Journal of Agricultural & Food Information 18, no. 1 (December 20, 2016): 44–52. http://dx.doi.org/10.1080/10496505.2016.1251322.

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McMahon, Daithí. "Informed & Educated." Public Service Broadcasting in the Digital Age 8, no. 16 (December 19, 2019): 59. http://dx.doi.org/10.18146/2213-0969.2019.jethc175.

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Using the Irish Radio Industry as a case study, this chapter illustrates how the Public Service Broadcaster (PSB), Raidió Teilifís Éireann (RTÉ), was slow to react to change and the effect this had on the organisation’s competitiveness. This chapter analyses how RTÉ’s youth radio station, RTÉ 2fm, lost its place as the market leader to the competition including commercial station Beat and other stations as it resisted the required technological, social and economic change which ultimately affected its listenership. The author argues that the independent sector led the way in innovation and affected change which greatly benefited the industry as a whole and brought it into the digital age. This research was based on a methodology involving in-depth interviews, online surveys, textual analysis, direct observation and a longitudinal content analysis.
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Maulana, Amalia E., Pandu Jati Kuncoro, and Lexi Z. Hikmah. "100% Great Songs, reverse positioning of Delta FM Radio, Indonesia." Emerald Emerging Markets Case Studies 3, no. 6 (November 14, 2013): 1–11. http://dx.doi.org/10.1108/eemcs-06-2013-0087.

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Subject area Reverse positioning, market segmentation, customer-centric organization. Study level/applicability Postgraduate program; Master in strategic marketing and Master in business administration. Case overview Declining radio listenership is triggered by lack of attention of the radio managers to the desires of radio listeners. Delta FM radio, as part of Masima Media Group, is a radio that realized the need for revitalization. They changed their target audience and positioning to regain its former glory. Delta FM radio get back to the core benefit with the tagline: “100% Great Songs”. Shifting from highlighting the emotional benefits to functional benefits and to cut a variety of benefits is called “reverse positioning”. Expected learning outcomes The objective of this case study is to give deeper comprehension a new concept called reverse positioning or reverse branding. It is an example of the dynamic of hyper competition in media market in practice, in the emerging market such as Indonesia. It provides clear picture of the difference between listener oriented vs advertiser oriented company and the impact of the imbalance portion between them. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Dissertations / Theses on the topic "Radio listenership"

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Rayner, Philip. "When radio was king : the BBC Light Programme, listenership and taste 1945-1955." Thesis, Cardiff University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.410357.

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Huong, Dang Thi Thu. "Radio and its listenership in the Internet age : case studies of the Voice of Vietnam (VOV) and VOVNews." Thesis, Bournemouth University, 2008. http://eprints.bournemouth.ac.uk/10446/.

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After approximately 100 years of radio, it is inevitable that radio in Western countries not only survives but also develops, despite fierce competition with visual media. However, having competed with other media for more than 15 years, radio in Vietnam is experiencing a significant loss of audience (especially the youth, the well-educated, and the people in urban areas). It should be noted that due to a 30 year war and 20 years of embargo by the US and other Western countries, information about Western countries in general, and journalism in particular, was in short supply in Vietnam. For this reason, gaining experiences from radio's developments and its adaptability in Western countries - in order to apply these to Vietnamese radio - is an imperative need. However, at present, radio in Western countries has reached a significant turning-point, when a number of terminologies - which are used according to the radio's variants, including web radio, digital radio, and visual radio - have challenged the perceptions of radio which have been accepted for almost a century. The questions 'What is radio?', 'Is web radio 'radio'?' and 'Does web radio enhance radio development?' are contentious issues which have been discussed for some time without a conclusion. On the other hand, web radio has a significant impact on Vietnamese radio in the sense that it brings radio to the Internet community who are generally believed to be the young, well-educated and people in urban areas who listen to traditional radio the least. It is suggested that web radio is potential way to capture the neglected traditional radio listeners in Vietnam. From an historical point of view, this thesis will investigate the changes of radio in terms of technology, radio programming and ways of listening, in order to understand the development of radio from its inception to date. Moreover, radio will be placed in the context of the competition and interplay between mass media. This will be done in order to explore the contention that the existence and development of each medium depends not only on its own characteristics, but also on its ability to adjust itself to a new technological environment - as well as the ability to adapt methods and tools from other media to strengthen its position. It is contended that web radio is the product of the competitive and interactive environment in which it operates: and its characteristics can only be clarified with reference to those relationships between mass media systems. Having investigated the political, historical, sodo-economical and cultural contexts of radio and web radio in Vietnam, the thesis explores the ways in which modem radio theories and practices from Western countries can be applied to Vietnamese radio, and examines if web radio is a means to capture new audiences, particularly the groups who have neglected traditional radio. In order to achieve this aim, three major research methods will be applied: historical and secondary data; online and offline surveys and in-depth interviews of radio listeners, non-radio listeners, and web users about their habits of consuming media, the impact of the Internet on their habits, and their needs towards web radio also will be undertaken.
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Lotter, Theresa E. "An investigation into the sustainability of community radio. Campus radio as case-study." Diss., 2007. http://hdl.handle.net/2263/29567.

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There is a dearth of information on community radio in South Africa; although much attention has been given to the role of community radio in development, education and community representation, there has been very little focus on community radio’s functioning within South Africa’s current broadcast system. The researcher explored the viability of the current conception of community radio by means of a literature review, as well as an examination of the South African Advertising Research Foundation’s listener figures for community radio stations across South Africa. The researcher then investigated how conducive the present broadcasting climate is to the growth of this medium through the use of a campus radio station as case-study. Semi-structured interviews were held with the management staff of a campus radio station; a thematic analysis was then conducted on the completed interviews so as to extract the meanings inherent in the participant’s experience. As such, the question of whether community radio can continue to survive within South Africa’s three-tier system of broadcasting without a radical re-conceptualization of the broadcasting system itself, was addressed. The researcher explored what community radio gives to the world of broadcasting that commercial and public radio does not, and how these contributions can be compounded to ensure the long term sustainability of this medium. These arguments were then put forth in the creation of a hypothetical re-conceptualization of a new broadcasting system.
Dissertation (M (Research Psychology))--University of Pretoria, 2007.
Psychology
M (Research Psychology)
unrestricted
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Mti, Mandisa Dawn. "An investigation into the listenership of selected features in the focus of radio educational programmes on Motsweding fm / Mandisa Dawn Mti." Thesis, 2011. http://hdl.handle.net/10394/15978.

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In my thesis I analyse the role of Motsweding FM as a community radio station committed to the public service broadcaster's mandate to inform, educate and entertain the public. After conducting interviews with a wide cross-section of Motsweding listeners, my research confirms that the radio has an important role to play in community development by addressing the information needs of the largely rural Mafikeng community in broadcasting developmental and educational programmes. However, the research has also shown that the radio station needs to be more active in consulting with its listenership (particularly since radio education has negative, as well as positive effects) and should also try to work more closely with government agencies (as part of the African renaissance).
Thesis (M.Soc.Sc.(Communication) North-West University, Mafikeng Campus, 2011
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Books on the topic "Radio listenership"

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Botswana radio listenership report: A joint Government of Botswana/UNICEF report. [Gaborone]: The Government, 1988.

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Consulting, Miser, and Lesotho. Ministry of Information and Broadcasting., eds. Survey on radio listenership, newspaper readership, and television viewership: Final report. Maseru, Lesotho: Miser Consulting, 1995.

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Book chapters on the topic "Radio listenership"

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Baptiste, Bala J. "Entertainment Content Required on Black-Focused Radio." In Race and Radio, 105–14. University Press of Mississippi, 2019. http://dx.doi.org/10.14325/mississippi/9781496822062.003.0007.

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Black leadership's penchant for non-violence during the Movement was taken seriously in New Orleans. Despite riots in 125 cities after the murder of Martin Luther King Jr. in 1968, New Orleans blacks did not engage in widespread civil disturbances. Announcers began playing gospel and hymns and referred to King as the gentle lamb, which contributed to near tranquillity that coalesced with black leadership’s non-violent rhetoric. The emergence of black-focused radio in New Orleans was similar to Birmingham. Later, In 1980, Inter Urban Broadcasting, the first black interest to own a local radio station, arrived, but white owned businesses, such as computer and electronics companies, refused to purchase time from Inter Urban which had acquired WYLD. A white station, WQUE, entered the market and captured black listenership. It broadcast strictly entertainment compared to WYLD which also broadcast news and public service programs. WYLD lost the battle. Blacks tuned into radio to be entertained.
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Conference papers on the topic "Radio listenership"

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Scriven, Richard. "Podcasts as a tool to engage broader audiences." In Learning Connections 2019: Spaces, People, Practice. University College Cork||National Forum for the Enhancement of Teaching and Learning in Higher Education, 2019. http://dx.doi.org/10.33178/lc.2019.40.

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This paper examines how audio podcasts can be deployed by universities and other educational institutions to engage with a broader range of audiences and encourage critical discussion of contemporary issues. Using the case study of a podcast I produced, I consider how the medium is an accessible and user-friendly format that enables the generation of content aimed at a general listenership. Insight into how this approach can bring teaching and research materials to new groups of people is created by reflecting on the process of making and distributing a series (Hacker 2017). Since their emergence in the early 2000s, podcasts - as a form of internet on-demand radio – have been used by universities as an additional dissemination system. Departments and universities were early adaptors to help spread knowledge, research findings, and commentary on topics of public interest (Open Culture 2006). One of the main deployments has been to augment student learning through the recording of podcasts as an alternative or supplement to lectures or as a revision or feedback tool (Fernandez et al. 2015; Kidd 2011; Lonn and Teasley 2009). More recently, within the discipline of geography, podcasts are being recognised as a distinct tools for more inclusive research that can reach groups who do not usually follow academic discourses (Kinkaid, Brain, and Senanayake 2019). Building on these strands, this paper focuses on how a podcast can be used as an educational mechanism both for general audiences and undergraduates, which recognises diverse forms of learning and the importance of accessible materials (Ambrose et al. 2010; Towler, Ridgway, and McCarthy 2015).
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You might also be interested in the extended bibliographies on the topic 'Radio listenership' for particular source types:
Journal articles
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