Relevant bibliographies by topics / Radio stations – South Africa – Marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Radio stations – South Africa – Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 15 February 2022

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Journal articles on the topic "Radio stations – South Africa – Marketing"

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Quaye, Emmanuel Silva, and Yvonne Saini. "Kaya FM: the challenge of an afropolitan positioning." Emerald Emerging Markets Case Studies 11, no. 2 (2021): 1–35. http://dx.doi.org/10.1108/eemcs-06-2020-0182.

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Learning outcomes Amongst other things, at the end of this case discussion, the student should be able to: diagnose situational factors that contribute to a brand’s positioning; explore important issues in implementing brand positioning strategies; use relevant models for understanding a firm’s internal and external environments to inform strategic decisions about customers and competition; demonstrate an understanding of target audience; identify the unique attributes of the competition to inform a firm’s positioning and competitive strategy. Case overview/synopsis Kaya FM derives its name fr
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McNeill, Fraser G. "MAKING MUSIC, MAKING MONEY: INFORMAL MUSICAL PRODUCTION AND PERFORMANCE IN VENDA, SOUTH AFRICA." Africa 82, no. 1 (2012): 93–110. http://dx.doi.org/10.1017/s000197201100074x.

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ABSTRACTThis article presents an ethnographic analysis of the popular economy of informal musical production in the Venda region of South Africa. It focuses on the activities surrounding the Burnin' Shak Studio, a recording house that specializes in reggae music. Reliant on second-hand computers, pirated software, borrowed instruments, networks of trust and cycles of debt, musicians and producers in the Burnin' Shak occupy a distinctly peripheral position in South Africa's music industry. Unlike artists in the formal sphere of musical production, who sign deals with specific record labels, mus
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Lekgoathi, Sekibakiba Peter. "‘Sikhuluma Isikhethu’ : Ndebele Radio, Ethnicity and Cultural Identity in South Africa, 1983-1994." Oral History Journal of South Africa 2, no. 2 (2015): 21–35. http://dx.doi.org/10.25159/2309-5792/5.

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The South African Broadcasting Corporation (SABC) established nine African language radio stations ostensibly to cater for the diverse linguistic and cultural needs of the African communities in the country. In reality, however, these stations acted as a government mouthpiece and means through which a monopoly over the airwaves was asserted. Through these stations the government promoted ethnic compartmentalisation and popularised the ethnic ‘homelands’ created from the early 1960s to the early 1980s. One of these stations was Radio Ndebele, established in 1983, with a clear mandate to reinfor
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Costa, Peter da. "The Growing Pains of Community Radio in Africa." Nordicom Review 33, Special-Issue (2012): 135–47. http://dx.doi.org/10.2478/nor-2013-0031.

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Abstract Community radio is considered as an intervention strategy of choice for deepening participation and community ownership. Donors have funded a proliferation of community radio projects in the Global South, prompted by stories attesting to the power of radio as a tool for social change. The evidence suggests that beyond empowering communities, community radio can catalyse behaviour change and impact positively on wider development outcomes. In practice, the record has been mixed, with sustainability a critical challenge. A recent evaluation found that radio stations created through top-
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Rambe, Patient, and Nnamdi O. Madichie. "Sustainable Broadcasting in Africa: Insights From Two South African Campus Radio Stations." African Journal of Business and Economic Research 15, no. 4 (2020): 189–220. http://dx.doi.org/10.31920/1750-4562/2020/v15n4a9.

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University campus-based community radio stations (CRS) are widely acknowledged as vehicles for supporting grassroot social and economic development. Despite these stations' popularity, the emerging technologies they exploit to advance such development initiatives, including their exact impact on their economic and social sustainability, remains a grey area. The objectives of this study are two-fold. First, to establish the social media applications that university-based CRS in South Africa employ in fulfilling their broadcasting mandates. Second, to examine how the utilisation of these applica
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van Rooyen, Marlie, and Luc van Doorslaer. "News translation as collaboration in multilingual community radio stations in South Africa." Language and Intercultural Communication 21, no. 3 (2021): 411–25. http://dx.doi.org/10.1080/14708477.2021.1883046.

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Fombad, Madeleine C., and Glenrose Veli Jiyane. "The role of community radios in information dissemination to rural women in South Africa." Journal of Librarianship and Information Science 51, no. 1 (2016): 47–58. http://dx.doi.org/10.1177/0961000616668960.

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Rural women in South Africa are important role players in community development; to withhold information from them is to hold back the potential for rural development. However, obstacles such as poverty, illiteracy, fear, poor access to public agencies, and lack of knowledge about the right to information and how or where to ask for it has deprived women of access to information. Since post-apartheid South Africa, government has made progress toward empowering women. Community radio is the only accessible and readily affordable medium within the rural community and can play a significant role
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Barta, Veronika, Gabriella Sátori, Kitti Alexandra Berényi, Árpád Kis, and Earle Williams. "Effects of solar flares on the ionosphere as shown by the dynamics of ionograms recorded in Europe and South Africa." Annales Geophysicae 37, no. 4 (2019): 747–61. http://dx.doi.org/10.5194/angeo-37-747-2019.

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Abstract. We have investigated the solar flare effects on ionospheric absorption with the systematic analysis of ionograms measured at midlatitude and low-latitude ionosonde stations under different solar zenith angles. The lowest recorded ionosonde echo, the minimum frequency (fmin, a qualitative proxy for the “nondeviative” radio wave absorption occurring in the D-layer), and the dfmin parameter (difference between the value of the fmin and the mean fmin for reference days) have been considered. Data were provided by meridionally distributed ionosonde stations in Europe and South Africa duri
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Evans, W. Douglas, Jonathan Blitstein, Christina Lynch, et al. "Childhood Obesity Prevention in South Africa: Media, Social Influences, and Social Marketing Opportunities." Social Marketing Quarterly 15, no. 1 (2009): 22–48. http://dx.doi.org/10.1080/15245000802669005.

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Obesity and childhood overweight is a worldwide epidemic that has significant long-term public health implications both in developed and developing countries. South Africa, which has a well-documented burden of HIV/AIDS, tuberculosis, and other infectious diseases, now also has an increasing burden of obesity and noncommunicable diseases (NCD) such as diabetes and cardiovascular diseases. This article describes results of formative research on childhood obesity risk factors with parents of school-age children in the Western Cape region of South Africa. We interviewed parents living in low-inco
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Ojo, J. S., and P. A. Owolawi. "Statistical Studies of Cross-Polarization Due to Subtropical Rain on SHF Radio Propagation Paths Over Some Stations in South Africa." Wireless Personal Communications 95, no. 2 (2016): 1725–35. http://dx.doi.org/10.1007/s11277-016-3882-8.

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Dissertations / Theses on the topic "Radio stations – South Africa – Marketing"

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Vasques, Vanessa Claudia. "Convergence of old and new: a case study analysis of the development online by a South African radio station: Radiosondergrense/www.rsg.co.za." Thesis, Rhodes University, 2002. http://hdl.handle.net/10962/d1003913.

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This thesis is a case study analysis of the dream one radio station had about creating something new and unique on the Internet. RadioSonderGrense (RSG), an Afrikaans South African radio station, saw opportunities for themselves as a radio station on the Internet and put enormous resources and man-power into their venture. Their vision of what the Internet could bring to their radio station, and what they could bring to a website set the ground for creative and innovative thought. This dissertation is an examination of whether the Internet lived up to the expectations RSG had for it, and wheth
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Mafani, Hlanga Eric. "An investigation of the strategies for sustainability of selected community radio stations in Transkei rural areas of the Eastern Cape." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5963.

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This research project was aimed at investigating strategies that are used for the sustainability of selected rural-based community radio stations in the Transkei area of the Eastern Cape. The study was done under a hypothesis that, in the absence of big business and migration of literate people and skilled labour from rural communities to urban centres, rural-based community radios struggle to attract operational revenue through advertising, community support, etc., and that the supposedly high illiteracy in the rural areas render it difficult to run the stations. Two rural-based community rad
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Osunkunle, Oluyinka O. "Participatory radio as the voice of the community : a comparative study of selected radio stations in the Eastern Cape, South Africa." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1021044.

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This research project was aimed at assessing whether community radio stations are indeed the voice of the community or are set out to fulfil their own agenda. This study therefore looked at three different categories of community radio stations, namely the faith-based radio (Kingfisher FM), geographic community radio (Radio Grahamstown) and institutional community radio (Forte FM) with the aim of studying their activities and comparing the three. Relevant literature has been reviewed and data have been collected using both quantitative and qualitative methods through questionnaires, personal i
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Mati, Shepherd A. "Brick walls or brick columns? : management responses to the challenge of sustainability in community radio with special reference to Bush Radio and Radio Zibonele." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52153.

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Thesis (MPhil) -- University of Stellenbosch, 2001.<br>ENGLISH ABSTRACT: Community radio stations in South Africa are faced with a huge challenge to become sustainable in the process of serving their communities. The issue of sustainability itself is complex and shaped by a range of conditionalities. These include community participation, funding, regulatory and licencing factors, staff and management expertise, and the strategic planning and management capacity of a station. Often the communities themselves are materially poor and unable to contribute in monetary terms to the radio sta
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Mawokomayi, Betina. "Assessing the role of the community radio stations in facilitating development : a case study of Forte FM in the Eastern Cape Province." Thesis, University of Fort Hare, 2017. http://hdl.handle.net/10353/5462.

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Community radio stations play an important role in the development of their communities. Forte FM is a community radio station located at University of Fort Hare Alice campus and was established to facilitate development in communities within the Amathole district municipality. Alice, a small rural town under Raymond Mhlaba Municipality, is one of the communities under the coverage of Forte FM. This study assessed the role that Forte FM plays in facilitating the development of Alice community. The study adopted a mixed method design in which questionnaires and interviews were used to collect p
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Pillay, Divinia. "Identity in the media in a post-apartheid radio station in South Africa: the case of Lotus FM." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5709.

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This research study investigates Lotus FM, as one of many South African Media components that are catering for one specific cultural or religious group. The investigation explores the implications of practice of a pecific media component that caters for specific cultural or religious groups operating in a post-apartheid South Africa. After the end of the apartheid era in South Africa, a number of South African media components have proclaimed their commitment to reconciliation and nation building within South Africa by attempting to unite audiences. The South African Broadcasting Corporation,
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Kanyegirire, Andrew Steve Tumuhirwe. "Putting participatory communication into practice through community radio: a case study of how policies on programming and production are formulated and implemented at Radio Graaff-Reinet." Thesis, Rhodes University, 2003. http://hdl.handle.net/10962/d1002896.

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In the South African (SA) model of community radio, listeners are expected to be in charge of the management and programming operations of stations. This study tests the SA model against the actual conditions at an existing station. For this purpose, the study focuses on Radio Graaff-Reinet, a community radio station in the Eastern Cape. Emphasis is on examining the extent to which members of the station’s target community are involved in its operations. The study first assesses the nature of this involvement, keeping in mind the principles of, ‘community ownership’ and ‘participatory programm
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Davidson, Brett Russell. "Mapping the Radio KC community : a case study assessing the impact of participatory research methods in assisting community radio producers to identify programming content." Thesis, Rhodes University, 2004. http://hdl.handle.net/10962/d1003716.

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This thesis deals with the introduction of participatory research methods to programming staff working at Radio KC, a South African community radio station based in Paarl, in the Western Cape province. The focus is on a series of workshops conducted at the station, dealing with research tools developed to enable station workers to undertake research of their community. The aim was to determine, by means ofa case study, whether the introduction of participatory research methods could improve the ability of community broadcasters to facilitate democratic participation among the communities in wh
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Pillay, Alvin. "Exploring alternative revenue sources that can be utilised to improve advertising revenue at SABC public broadcasting radio stations." Thesis, 2017. http://hdl.handle.net/10321/2598.

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Submitted in fulfillment of the requirements for the degree of Master of Management Sciences: Business Administration, Durban University of Technology, Durban, South Africa, 2017.<br>This qualitative study explored alternative revenue sources within and outside PBS radio stations that can be utilised to improve revenue generation at South African Broadcasting Corporation (SABC) Public Broadcasting Radio Stations (PBS). PBS radio relies heavily on traditional advertising revenue, sponsorships and TV licence fees, revenue sources are insufficient to sustain public broadcasting radio service in
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Penzhorn, Cara. "Internet radio "broadcasting" in South Africa." Thesis, 1999. http://hdl.handle.net/10413/8915.

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Books on the topic "Radio stations – South Africa – Marketing"

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Africa, South. Treaty with South Africa on mutual legal assistance in criminal matters: Message from the President of the United States transmitting treaty between the government of the United States of America and the government of the Republic of South Africa on mutual legal assistance in criminal matters, signed at Washington on September 16, 1999. U.S. G.P.O., 2000.

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Africa, South. Treaty with South Africa on mutual legal assistance in criminal matters: Message from the President of the United States transmitting treaty between the government of the United States of America and the government of the Republic of South Africa on mutual legal assistance in criminal matters, signed at Washington on September 16, 1999. U.S. G.P.O., 2000.

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Africa, South. Treaty with South Africa on mutual legal assistance in criminal matters: Message from the President of the United States transmitting treaty between the government of the United States of America and the government of the Republic of South Africa on mutual legal assistance in criminal matters, signed at Washington on September 16, 1999. U.S. G.P.O., 2000.

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Africa, South. Treaty with South Africa on mutual legal assistance in criminal matters: Message from the President of the United States transmitting treaty between the government of the United States of America and the government of the Republic of South Africa on mutual legal assistance in criminal matters, signed at Washington on September 16, 1999. U.S. G.P.O., 2000.

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Africa, South. Telecommunications, radio communications between amateur stations on behalf of third parties: Agreement between the United States of America and South Africa, effected by exchange of notes, dated at Pretoria September 13 and October 4, 1993. Dept. of State, 1999.

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Africa, South. Telecommunications, radio communications between amateur stations on behalf of third parties: Agreement between the United States of America and South Africa, effected by exchange of notes, signed at Pretoria March 28 and May 1, 1985. Dept. of State, 1993.

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Africa, South. Agreement for Cooperation between the United States of America and the Republic of South Africa Concerning Peaceful Uses of Nuclear Energy: Message from the President of the United States transmitting the text of a proposed agreement ... concerning peaceful uses of nuclear energy, with accompanying annex and agreed minute, pursuant to 42 U.S.C. 2153 (b) and (d). U.S. G.P.O., 1995.

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United States. President (1993- : Clinton), United States. Congress. House. Committee on International Relations., and United States, eds. Agreement for Cooperation between the United States of America and the Republic of South Africa Concerning Peaceful Uses of Nuclear Energy: Message from the President of the United States transmitting the text of a proposed agreement ... concerning peaceful uses of nuclear energy, with accompanying annex and agreed minute, pursuant to 42 U.S.C. 2153 (b) and (d). U.S. G.P.O., 1995.

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Book chapters on the topic "Radio stations – South Africa – Marketing"

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Haron, Muhammed. "The tale of two South African Muslim radio stations." In Radio, Public Life and Citizen Deliberation in South Africa. Routledge, 2021. http://dx.doi.org/10.4324/9781003027744-8.

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