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Relevant bibliographies by topics / Radio stations – South Africa – Marketing / Dissertations / Theses

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Dissertations / Theses on the topic 'Radio stations – South Africa – Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

Vasques, Vanessa Claudia. "Convergence of old and new: a case study analysis of the development online by a South African radio station: Radiosondergrense/www.rsg.co.za." Thesis, Rhodes University, 2002. http://hdl.handle.net/10962/d1003913.

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This thesis is a case study analysis of the dream one radio station had about creating something new and unique on the Internet. RadioSonderGrense (RSG), an Afrikaans South African radio station, saw opportunities for themselves as a radio station on the Internet and put enormous resources and man-power into their venture. Their vision of what the Internet could bring to their radio station, and what they could bring to a website set the ground for creative and innovative thought. This dissertation is an examination of whether the Internet lived up to the expectations RSG had for it, and wheth

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2

Mafani, Hlanga Eric. "An investigation of the strategies for sustainability of selected community radio stations in Transkei rural areas of the Eastern Cape." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5963.

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This research project was aimed at investigating strategies that are used for the sustainability of selected rural-based community radio stations in the Transkei area of the Eastern Cape. The study was done under a hypothesis that, in the absence of big business and migration of literate people and skilled labour from rural communities to urban centres, rural-based community radios struggle to attract operational revenue through advertising, community support, etc., and that the supposedly high illiteracy in the rural areas render it difficult to run the stations. Two rural-based community rad

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3

Osunkunle, Oluyinka O. "Participatory radio as the voice of the community : a comparative study of selected radio stations in the Eastern Cape, South Africa." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1021044.

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This research project was aimed at assessing whether community radio stations are indeed the voice of the community or are set out to fulfil their own agenda. This study therefore looked at three different categories of community radio stations, namely the faith-based radio (Kingfisher FM), geographic community radio (Radio Grahamstown) and institutional community radio (Forte FM) with the aim of studying their activities and comparing the three. Relevant literature has been reviewed and data have been collected using both quantitative and qualitative methods through questionnaires, personal i

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4

Mati, Shepherd A. "Brick walls or brick columns? : management responses to the challenge of sustainability in community radio with special reference to Bush Radio and Radio Zibonele." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52153.

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Thesis (MPhil) -- University of Stellenbosch, 2001.<br>ENGLISH ABSTRACT: Community radio stations in South Africa are faced with a huge challenge to become sustainable in the process of serving their communities. The issue of sustainability itself is complex and shaped by a range of conditionalities. These include community participation, funding, regulatory and licencing factors, staff and management expertise, and the strategic planning and management capacity of a station. Often the communities themselves are materially poor and unable to contribute in monetary terms to the radio sta

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5

Mawokomayi, Betina. "Assessing the role of the community radio stations in facilitating development : a case study of Forte FM in the Eastern Cape Province." Thesis, University of Fort Hare, 2017. http://hdl.handle.net/10353/5462.

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Community radio stations play an important role in the development of their communities. Forte FM is a community radio station located at University of Fort Hare Alice campus and was established to facilitate development in communities within the Amathole district municipality. Alice, a small rural town under Raymond Mhlaba Municipality, is one of the communities under the coverage of Forte FM. This study assessed the role that Forte FM plays in facilitating the development of Alice community. The study adopted a mixed method design in which questionnaires and interviews were used to collect p

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6

Pillay, Divinia. "Identity in the media in a post-apartheid radio station in South Africa: the case of Lotus FM." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5709.

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This research study investigates Lotus FM, as one of many South African Media components that are catering for one specific cultural or religious group. The investigation explores the implications of practice of a pecific media component that caters for specific cultural or religious groups operating in a post-apartheid South Africa. After the end of the apartheid era in South Africa, a number of South African media components have proclaimed their commitment to reconciliation and nation building within South Africa by attempting to unite audiences. The South African Broadcasting Corporation,

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7

Kanyegirire, Andrew Steve Tumuhirwe. "Putting participatory communication into practice through community radio: a case study of how policies on programming and production are formulated and implemented at Radio Graaff-Reinet." Thesis, Rhodes University, 2003. http://hdl.handle.net/10962/d1002896.

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In the South African (SA) model of community radio, listeners are expected to be in charge of the management and programming operations of stations. This study tests the SA model against the actual conditions at an existing station. For this purpose, the study focuses on Radio Graaff-Reinet, a community radio station in the Eastern Cape. Emphasis is on examining the extent to which members of the station’s target community are involved in its operations. The study first assesses the nature of this involvement, keeping in mind the principles of, ‘community ownership’ and ‘participatory programm

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8

Davidson, Brett Russell. "Mapping the Radio KC community : a case study assessing the impact of participatory research methods in assisting community radio producers to identify programming content." Thesis, Rhodes University, 2004. http://hdl.handle.net/10962/d1003716.

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This thesis deals with the introduction of participatory research methods to programming staff working at Radio KC, a South African community radio station based in Paarl, in the Western Cape province. The focus is on a series of workshops conducted at the station, dealing with research tools developed to enable station workers to undertake research of their community. The aim was to determine, by means ofa case study, whether the introduction of participatory research methods could improve the ability of community broadcasters to facilitate democratic participation among the communities in wh

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9

Pillay, Alvin. "Exploring alternative revenue sources that can be utilised to improve advertising revenue at SABC public broadcasting radio stations." Thesis, 2017. http://hdl.handle.net/10321/2598.

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Submitted in fulfillment of the requirements for the degree of Master of Management Sciences: Business Administration, Durban University of Technology, Durban, South Africa, 2017.<br>This qualitative study explored alternative revenue sources within and outside PBS radio stations that can be utilised to improve revenue generation at South African Broadcasting Corporation (SABC) Public Broadcasting Radio Stations (PBS). PBS radio relies heavily on traditional advertising revenue, sponsorships and TV licence fees, revenue sources are insufficient to sustain public broadcasting radio service in

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10

Penzhorn, Cara. "Internet radio "broadcasting" in South Africa." Thesis, 1999. http://hdl.handle.net/10413/8915.

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11

Smurthwaite, Michael. "Two commercial music radio stations and their use of Twitter." Thesis, 2016. http://hdl.handle.net/10539/21993.

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A research report submitted to the Faculty of Humanities, University of the Witwatersrand, Johannesburg, in fulfilment of the requirements for the degree of Master of Arts (Journalism and Media Studies), 2016<br>This research report is an exploratory study into two regional commercial music stations (YFM and 947) and their use of Twitter as a tool to relate to, interact with and enable participation from their audiences. Of particular interest was why they are using it, what they are doing with it and how this affects the on-air content pre, during and post broadcast, if at all it does. [Abbre

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12

Mashau, Pfunzo Lawrence. "An exploration of the implementation of language policies for community radio stations in Vhembe District of Limpopo Province." Diss., 2019. http://hdl.handle.net/11602/1443.

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MA (Linguistics)<br>Department of Communication and Applied Languages Studies<br>The question of the use of languages in radio broadcasting is of particular importance in multilingual communities in Vhembe district of Limpopo province. The Independent Communications Authority of South Africa (ICASA) issues broadcasting licenses, and further regulates conditions of implementation of these licenses. The purpose of this study is to explore the extent to which community radio stations in Vhembe district adhere to ICASA language policies and guidelines stipulated in their licenses. Literature

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13

Tyali, Siyasanga Mhlangabezi. "Investigating beneficiary communities' participation in HIV/AIDS communication through community radio stations : a case study of X-K FM." Thesis, 2012. http://hdl.handle.net/10413/9609.

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The thrust of this dissertation is concerned with investigating beneficiary communities‟ participation in HIV/AIDS communication through community radio stations. The aim is to understand the presence and access of targeted community voices in the dialogue against HIV/AIDS. The research focused on a single case study of a community radio station that is based in Platfontein, Kimberley in the Republic of South Africa. X-K FM is a community radio station under the auspices of the South African Broadcasting Corporation (SABC) and its primary target audiences are !Xun and Khwe communities of Platf

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14

Tustin, Deon Harold. "The relationship between above-the-line advertising and below-the-line promotion spending in the marketing of South African products and services." Thesis, 2002. http://hdl.handle.net/10500/593.

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The rapid increase in the expenditure on below-the-line promotions (consumer and trade promotions, direct marketing, sponsorship and public relations) relative to above-the-line advertising (television, radio, print, outdoor and cinema) in South Africa has earmarked a new era of integrated marketing communication strategies across all sectors. Ultimately, this strategic shift has brought about a need to better understand the relationship between above-the-line advertising and below-the-line promotions and to measure the impact of such changes on company sales/profits over the long-term. In

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15

Tustin, D. H. "The relationship between above-the-line advertising and below-the-line promotion spending in the marketing of South African products and services." Thesis, 2002. http://hdl.handle.net/10500/593.

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The rapid increase in the expenditure on below-the-line promotions (consumer and trade promotions, direct marketing, sponsorship and public relations) relative to above-the-line advertising (television, radio, print, outdoor and cinema) in South Africa has earmarked a new era of integrated marketing communication strategies across all sectors. Ultimately, this strategic shift has brought about a need to better understand the relationship between above-the-line advertising and below-the-line promotions and to measure the impact of such changes on company sales/profits over the long-term. In

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