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Journal articles on the topic 'Radio stations – South Africa – Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

Quaye, Emmanuel Silva, and Yvonne Saini. "Kaya FM: the challenge of an afropolitan positioning." Emerald Emerging Markets Case Studies 11, no. 2 (2021): 1–35. http://dx.doi.org/10.1108/eemcs-06-2020-0182.

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Learning outcomes Amongst other things, at the end of this case discussion, the student should be able to: diagnose situational factors that contribute to a brand’s positioning; explore important issues in implementing brand positioning strategies; use relevant models for understanding a firm’s internal and external environments to inform strategic decisions about customers and competition; demonstrate an understanding of target audience; identify the unique attributes of the competition to inform a firm’s positioning and competitive strategy. Case overview/synopsis Kaya FM derives its name fr

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2

McNeill, Fraser G. "MAKING MUSIC, MAKING MONEY: INFORMAL MUSICAL PRODUCTION AND PERFORMANCE IN VENDA, SOUTH AFRICA." Africa 82, no. 1 (2012): 93–110. http://dx.doi.org/10.1017/s000197201100074x.

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ABSTRACTThis article presents an ethnographic analysis of the popular economy of informal musical production in the Venda region of South Africa. It focuses on the activities surrounding the Burnin' Shak Studio, a recording house that specializes in reggae music. Reliant on second-hand computers, pirated software, borrowed instruments, networks of trust and cycles of debt, musicians and producers in the Burnin' Shak occupy a distinctly peripheral position in South Africa's music industry. Unlike artists in the formal sphere of musical production, who sign deals with specific record labels, mus

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Lekgoathi, Sekibakiba Peter. "‘Sikhuluma Isikhethu’ : Ndebele Radio, Ethnicity and Cultural Identity in South Africa, 1983-1994." Oral History Journal of South Africa 2, no. 2 (2015): 21–35. http://dx.doi.org/10.25159/2309-5792/5.

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The South African Broadcasting Corporation (SABC) established nine African language radio stations ostensibly to cater for the diverse linguistic and cultural needs of the African communities in the country. In reality, however, these stations acted as a government mouthpiece and means through which a monopoly over the airwaves was asserted. Through these stations the government promoted ethnic compartmentalisation and popularised the ethnic ‘homelands’ created from the early 1960s to the early 1980s. One of these stations was Radio Ndebele, established in 1983, with a clear mandate to reinfor

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Costa, Peter da. "The Growing Pains of Community Radio in Africa." Nordicom Review 33, Special-Issue (2012): 135–47. http://dx.doi.org/10.2478/nor-2013-0031.

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Abstract Community radio is considered as an intervention strategy of choice for deepening participation and community ownership. Donors have funded a proliferation of community radio projects in the Global South, prompted by stories attesting to the power of radio as a tool for social change. The evidence suggests that beyond empowering communities, community radio can catalyse behaviour change and impact positively on wider development outcomes. In practice, the record has been mixed, with sustainability a critical challenge. A recent evaluation found that radio stations created through top-

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Rambe, Patient, and Nnamdi O. Madichie. "Sustainable Broadcasting in Africa: Insights From Two South African Campus Radio Stations." African Journal of Business and Economic Research 15, no. 4 (2020): 189–220. http://dx.doi.org/10.31920/1750-4562/2020/v15n4a9.

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University campus-based community radio stations (CRS) are widely acknowledged as vehicles for supporting grassroot social and economic development. Despite these stations' popularity, the emerging technologies they exploit to advance such development initiatives, including their exact impact on their economic and social sustainability, remains a grey area. The objectives of this study are two-fold. First, to establish the social media applications that university-based CRS in South Africa employ in fulfilling their broadcasting mandates. Second, to examine how the utilisation of these applica

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van Rooyen, Marlie, and Luc van Doorslaer. "News translation as collaboration in multilingual community radio stations in South Africa." Language and Intercultural Communication 21, no. 3 (2021): 411–25. http://dx.doi.org/10.1080/14708477.2021.1883046.

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7

Fombad, Madeleine C., and Glenrose Veli Jiyane. "The role of community radios in information dissemination to rural women in South Africa." Journal of Librarianship and Information Science 51, no. 1 (2016): 47–58. http://dx.doi.org/10.1177/0961000616668960.

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Rural women in South Africa are important role players in community development; to withhold information from them is to hold back the potential for rural development. However, obstacles such as poverty, illiteracy, fear, poor access to public agencies, and lack of knowledge about the right to information and how or where to ask for it has deprived women of access to information. Since post-apartheid South Africa, government has made progress toward empowering women. Community radio is the only accessible and readily affordable medium within the rural community and can play a significant role

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Barta, Veronika, Gabriella Sátori, Kitti Alexandra Berényi, Árpád Kis, and Earle Williams. "Effects of solar flares on the ionosphere as shown by the dynamics of ionograms recorded in Europe and South Africa." Annales Geophysicae 37, no. 4 (2019): 747–61. http://dx.doi.org/10.5194/angeo-37-747-2019.

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Abstract. We have investigated the solar flare effects on ionospheric absorption with the systematic analysis of ionograms measured at midlatitude and low-latitude ionosonde stations under different solar zenith angles. The lowest recorded ionosonde echo, the minimum frequency (fmin, a qualitative proxy for the “nondeviative” radio wave absorption occurring in the D-layer), and the dfmin parameter (difference between the value of the fmin and the mean fmin for reference days) have been considered. Data were provided by meridionally distributed ionosonde stations in Europe and South Africa duri

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9

Evans, W. Douglas, Jonathan Blitstein, Christina Lynch, et al. "Childhood Obesity Prevention in South Africa: Media, Social Influences, and Social Marketing Opportunities." Social Marketing Quarterly 15, no. 1 (2009): 22–48. http://dx.doi.org/10.1080/15245000802669005.

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Obesity and childhood overweight is a worldwide epidemic that has significant long-term public health implications both in developed and developing countries. South Africa, which has a well-documented burden of HIV/AIDS, tuberculosis, and other infectious diseases, now also has an increasing burden of obesity and noncommunicable diseases (NCD) such as diabetes and cardiovascular diseases. This article describes results of formative research on childhood obesity risk factors with parents of school-age children in the Western Cape region of South Africa. We interviewed parents living in low-inco

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10

Ojo, J. S., and P. A. Owolawi. "Statistical Studies of Cross-Polarization Due to Subtropical Rain on SHF Radio Propagation Paths Over Some Stations in South Africa." Wireless Personal Communications 95, no. 2 (2016): 1725–35. http://dx.doi.org/10.1007/s11277-016-3882-8.

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11

Bridges, John F. P., Sarah C. Searle, Frederic W. Selck, and Neil A. Martinson. "Engaging Families in the Choice of Social Marketing Strategies for Male Circumcision Services in Johannesburg, South Africa." Social Marketing Quarterly 16, no. 3 (2010): 60–76. http://dx.doi.org/10.1080/15245004.2010.500443.

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Male circumcision (MC) prevents HIV acquisition in males, leading to calls for extensive implementation in sub-Saharan Africa. The widespread adoption of male circumcision will require social marketing targeted at various families and family members. The objective of this article is to demonstrate the utility of conjoint analysis in the choice of social marketing strategies tailored to different populations to promote male circumcision in Johannesburg, South Africa. Seven social marketing strategies for MC were identified through open-ended interviews ( n = 25). Preferences were assessed using

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12

Megwa, Eronini R. "Community Radio Stations as Community Technology Centers: An Evaluation of the Development Impact of Technological Hybridization on Stakeholder Communities in South Africa." Journal of Radio Studies 14, no. 1 (2007): 49–66. http://dx.doi.org/10.1080/10955040701301847.

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13

Komodromos, Marcos. "Interactive radio, social network sites and development in Africa: a literature review study." Journal of Enterprising Communities: People and Places in the Global Economy 15, no. 2 (2021): 282–95. http://dx.doi.org/10.1108/jec-06-2020-0111.

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Purpose The technology determinism theory facilitated in assessing the impact of interactive radio and social network sites (SNSs) on development factors such as education, agriculture, health, and governance, by conducting an integrative and comprehensive literature review focusing on African countries. This paper aims to conduct this literature review to provide comprehensive empirical evidence on the impact of interactive radio and SNSs on development in Africa. Design/methodology/approach This study examined articles that were retrieved from online databases including EBSCOhost, Elsevier,

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14

Kallier, Safura M., and Michael Colin Cant. "Identifying marketing communication media that are influential to consumers." Corporate Board role duties and composition 12, no. 3 (2016): 25–34. http://dx.doi.org/10.22495/cbv12i3art3.

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Marketing communication is essential for any business as it informs the consumer about the business and the products and services that it offers. The way in which the retailer decides to communicate with the customer is important as it can influence the consumer to purchase from the retailer. With the rapid increase in new communication mediums, retailers now have much more mediums at their disposal to communicate and interact with their customers. This study thus aimed to determine which mediums of marketing communication media is most influential for the consumer. Convenience sampling was us

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Morar, Anjali, and Tinashe Chuchu . "To Vote or Not To Vote: Marketing Factors Influencing the Voting Intention of University Students in Johannesburg." Journal of Economics and Behavioral Studies 7, no. 6(J) (2015): 81–93. http://dx.doi.org/10.22610/jebs.v7i6(j).620.

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Voting intention has become an issue of concern worldwide with regard to successful political elections. With only 6% of South Africaâ€™s youth having registered to vote in the 2014 elections, it is of vital importance to get a better understanding of the main reasons behind these statistics and factors that have influenced voting intentions. Although several studies have explored this area of research, it remains a topic of interest. This research paper aims to examine the factors behind voting intention of the youth in South Africa, as most are in their first or second democratic election. T

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16

Isioye, Olalekan A., Ludwig Combrinck, Joel O. Botai, and Cilence Munghemezulu. "The Potential for Observing African Weather with GNSS Remote Sensing." Advances in Meteorology 2015 (2015): 1–16. http://dx.doi.org/10.1155/2015/723071.

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When compared to the wide range of atmospheric sensing techniques, global navigation satellite system (GNSS) offers the advantage of operating under all weather conditions, is continuous, with high temporal and spatial resolution and high accuracy, and has long-term stability. The utilisation of GNSS ground networks of continuous stations for operational weather and climate services is already in place in many nations in Europe, Asia, and America under different initiatives and organisations. In Africa, the situation appears to be different. The focus of this paper is to assess the conditions

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17

Ngarava and Mushunje. "Market Awareness and Participation for Cattle Farmers in the Kaonafatso ya Dikgomo (KyD) Scheme in KwaZulu-Natal Province, South Africa." Agriculture 9, no. 10 (2019): 215. http://dx.doi.org/10.3390/agriculture9100215.

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The objective of the study was to outline the determinants of market awareness and participation in the Kaonafatso ya Dikgomo (KyD) scheme in South Africa. The study utilised a cross-sectional survey of a randomly selected sample of 116 KyD farmers in KwaZulu-Natal Province. A Logit model was used to analyse the data. The results show that more farmers are aware of farmgate market channels, but however, they tended to utilise auction market channels. Furthermore, gender, marital status, educational level, employment status, farm income, source of income, herd size, labour and training were sig

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18

Mungufeni, Patrick, Sripathi Samireddipalle, Yenca Migoya-Orué, and Yong Ha Kim. "Modeling total electron content derived from radio occultation measurements by COSMIC satellites over the African region." Annales Geophysicae 38, no. 6 (2020): 1203–15. http://dx.doi.org/10.5194/angeo-38-1203-2020.

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Abstract. This study developed a model of total electron content (TEC) over the African region. The TEC data were obtained from radio occultation measurements done by the Constellation Observing System for Meteorology, Ionosphere, and Climate (COSMIC) satellites. Data during geomagnetically quiet time (Kp < 3 and Dst > −20 nT) for the years 2008–2011 and 2013–2017 were binned according to local time, seasons, solar flux level, and geographic longitude and latitude. B splines were fitted to the binned data to obtain model coefficients. The model was validated using actual COSMIC TEC data

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19

Ramoshaba, Refilwe, and Sello Levy Sithole. "Knowledge and Awareness of MTCT and PMTCT Post-Natal Follow-up Services Among HIV Infected Mothers in the Mankweng Region, South Africa." Open AIDS Journal 11, no. 1 (2017): 36–44. http://dx.doi.org/10.2174/1874613601711010036.

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Background:The pandemic of Human Immunodeficiency Virus (HIV) is the most severe health challenge affecting children across the world. It is estimated that more than 90% of all HIV infections in children result from Mother-to-Child Transmission (MTCT). Poor knowledge and awareness of MTCT and Prevention of Mother-to-Child Transmission (PMTCT) among HIV positive mothers and their babies is a major setback to the success of the PMTCT programmes.Methods:A qualitative approach and a cross-sectional design were applied in this study. The sample size of the study was 26 participants. Purposive sampl

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20

Buckley, D. A. H., S. Bagnulo, R. J. Britto, et al. "Spectropolarimetry and photometry of the early afterglow of the gamma-ray burst GRB 191221B." Monthly Notices of the Royal Astronomical Society, July 1, 2021. http://dx.doi.org/10.1093/mnras/stab1791.

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Abstract We report on results of spectropolarimetry of the afterglow of the long gamma-ray burst GRB 191221B, obtained with SALT/RSS and VLT/FORS2, as well as photometry from two telescopes in the MASTER Global Robotic Network, at the MASTER-SAAO (South Africa) and MASTER-OAFA (Argentina) stations. Prompt optical emission was detected by MASTER-SAAO 38 s after the alert, which dimmed from a magnitude (white-light) of ∼10 to 16.2 mag over a period of ∼10 ks, followed by a plateau phase lasting ∼10 ks and then a decline to ∼18 mag after 80 ks. The light curve shows complex structure, with four o

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21

White, Peter B., and Naomi White. "Staying Safe and Guilty Pleasures." M/C Journal 10, no. 1 (2007). http://dx.doi.org/10.5204/mcj.2614.

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   Introduction In a period marked by the pervasiveness of new mobile technologies saturating urban areas of the Asia-Pacific region, it can be easy to forget the realities of life in the rural areas. In a location such as Australia, in which 80% of the population lives in urban areas, one must be reminded of the sociotechnological realities of rural existence where often-newer mobile communication devices cease to function. This paper focuses on these black spots – and often forgotten areas – where examples of older, mediated technologies such as UHF Citizen Band (CB) radios

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