Relevant bibliographies by topics / Real estate advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Real estate advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Real estate advertising"

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Likos, Mustafa, Mahir Nakip, and Aytaç Gökmen. "Real Estate Marketing and Factors Impacting Real Estate Purchasing." International Journal of Applied Management Sciences and Engineering 6, no. 2 (July 2019): 15–35. http://dx.doi.org/10.4018/ijamse.2019070102.

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The purpose of the study is to introduce factors impact on purchasing behavior in real estate marketing. The seven factors analyzed—location, structural factor, neighborhood, social factor, reference group, financial, advertising—have a direct effect on real estate purchasing behavior. A questionnaire prepared for this purpose was applied to 235 randomly selected people and the collected data were analyzed by variance analysis method. According to the results of the statistical analysis, factors such as location, structural factor, social factor, neighborhood, financial, advertising factor influence the purchasing behavior of the real estate, and it is observed that the reference groups do not affect the purchasing behavior.
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Musa, Majd. "IMAGING AMMAN THROUGH REAL-ESTATE ADVERTISING DISCOURSE." International Journal of Architectural Research: ArchNet-IJAR 12, no. 1 (March 29, 2018): 55. http://dx.doi.org/10.26687/archnet-ijar.v12i1.1316.

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This article investigates the role real-estate advertising discourse of early-twenty-first-century megaprojects in Amman, Jordan, plays in creating an image of the city. It addresses power relations through which real-estate advertising in the city is produced and interpreted, including the power of corporations and the public. The research draws upon major theoretical understandings of discourse, analyses texts and images of advertisements and marketing brochures of three megaprojects designed for the city in the 2000s – The New Downtown of Amman (Abdali), Jordan Gate, and Sanaya Amman, and interprets the city residents’ readings of advertising materials, which were sought through in-person interviews. The article finds that real-estate advertising discourse that promotes recent megaprojects in Amman constructs the city as a competitive regional and global centre. The article infers that advertisement of Amman’s megaprojects hides the real power relations involved in the production of these developments, where the private developers have the greatest agency followed by the agency of state and city officials. The article concludes that although the city inhabitants have the least agency in the generation of megaprojects and advertising discourse surrounding them, they exercise some power as they make sense of the advertisements, sometimes resisting and other times accepting the developers’ preferred reading of these advertisements. In addition to testing the applicability of discourse theories to advertising in Amman, this article helps stimulate critical readings of real-estate advertisements, which can undermine the role advertisement texts and images play in shaping the city’s built environment and its perception.
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Sknarev, Dmitry S., and Elizaveta V. Muzykant. "Creating an image in real estate advertising texts." RUDN Journal of Studies in Literature and Journalism 25, no. 2 (December 15, 2020): 367–73. http://dx.doi.org/10.22363/2312-9220-2020-25-2-367-373.

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This article presents some results obtained in the study of the advertising image characteristics in marketing communications (on the example of Russian residential real estate advertising). The study materials present print media advertising and online advertising, as well as construction companies and residential areas websites. To achieve the goal, a survey, analytical, theoretical, systemic, pragmatic methods, as well as methods of continuous sampling of linguistic means, techniques and units from marketing communications texts that create an image of a product, and of semantic interpretation and identification were used. The analysis revealed that brand names, epithets, metaphors and phraseological units are the most productive in creating the image of residential real estate in marketing communications. The concept of social and ethical marketing integrates advertising of real estate marketing products, when the product image goes beyond consumption standards and becomes media itself, creating a new communication.
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Perkins, Harvey C., David C. Thorns, and Bronwyn M. Newton. "Real Estate Advertising and Intraurban Place Meaning: Real Estate Sales Consultants at Work." Environment and Planning A: Economy and Space 40, no. 9 (September 2008): 2061–79. http://dx.doi.org/10.1068/a39191.

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Yin, Long, Lin Wang, Lifang Huang, Jinxiu Wang, Hui Xu, and Milan Deng. "Real estate advertising campaigns in the context of natural hazards." Disaster Prevention and Management: An International Journal 28, no. 2 (April 1, 2019): 183–200. http://dx.doi.org/10.1108/dpm-06-2018-0180.

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PurposeThe purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe.Design/methodology/approachThrough a theoretical analysis, types of post-disaster advertising messages were identified. On the basis of the likely variations in post-disaster advertising, a content analysis was conducted of a sample of 4,150 property print advertisements to identify advertising messages related to the earthquake. Finally, the message changes in these earthquake-related advertisements were evaluated and compared with the dimension of time to explore the development of advertising strategies.FindingsThe authors found that 12 types of advertising messages were used by developers in response to the Wenchuan earthquake. The initial advertising strategy was mainly to manage public relations, then the strategy was to reduce or compensate for the increased earthquake risk perceptions of buyers.Practical implicationsThe findings provide valuable references for helping enterprises adopt effective advertising messages and strategies to reduce the negative effects of disasters.Originality/valueThere are only a few studies on advertising campaigns, especially in the real estate industry, that have been conducted in the wake of catastrophes. This study sought to expand upon the scarce findings in this particular field.
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Mazaj, Jelena. "ADVERTISING MODEL OF RESIDENTIAL REAL ESTATE OBJECT IN LITHUANIA / GYVENAMOSIOS PASKIRTIES NEKILNOJAMOJO TURTO REKLAMOS MODELIS LIETUVOJE." Mokslas - Lietuvos ateitis 4, no. 3 (July 9, 2012): 278–87. http://dx.doi.org/10.3846/mla.2012.44.

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Since the year 2000, during the period of economic growth, the real estate market has been rapidly expanding. During this period advertising of real estate objects was implemented using one set of similar channels (press advertising, Internet advertising, leaflets with contact information of real estate agents and others), however the start of the economic recession has intensified the competition in the market and forced companies to search for new advertising means or to diversify the advertising package. The article presents real estate property, as a product, one of the marketing components – including advertising, conclusions and suggestions based on conducted surveys and a model for advertising the residential real estate objects. Santrauka Nuo 2000 m. ekonominio aktyvumo periodu Lietuvos nekilnojamojo turto (toliau – NT) rinka sparčiai augo. Šiuo laikotarpiu NT objektų reklama dažniausiai vartotojui buvo pateikiama panašiai (skelbimai spaudoje, reklama interneto svetainėse, informacinės skrajutės su NT agentų kontaktine informacija ir kt.), tačiau po kelerių metų ekonominės recesijos periodas dar kartą parodė, kad įmonės turi ieškoti naujų reklamos būdų arba diversifikuoti reklamos priemones. Straipsnyje pristatomos nekilnojamojo turto kaip prekės rinkodaros sudedamoji dalis – reklama, pateiktos anketinės apklausos išvados, pasiūlytas ir aprašytas gyvenamosios paskirties NT reklamos modelis Lietuvoje.
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Xu, Elin. "Pragmatic Identity in China and the US Real Estate Advertising: Critical Pragmatic Analysis." Advances in Social Sciences Research Journal 7, no. 5 (May 31, 2020): 393–404. http://dx.doi.org/10.14738/assrj.75.8283.

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This research attempts to find out similarities and differences of values through comparison of pragmatic identities constructed in china real estate advertising and that in the US real estate advertising. The study selected 50 Chinese and 50 American electrical real estate advertising.to analyze pragmatic identities constructed in these advertisements and concluded 16 kinds of identities. Both American and Chinese advertisers tend to presuppose consumers’ identity to advertise real estate although explicit linguistic resources regarding identity such as champion are also used to construct identity. Advertisers tend to appeal and provoke consumers’ purchase desire so that they construct different identities according to Maslow’s hierarchy of needs especially belonging (love) and self-realization needs. As regard to differences of identities embodied in Chinese and American real estate advertising, Hofstede’s cultural dimensions are adopted to explain.
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Li, Songqing. "The use of English in China's real estate advertising." English Today 28, no. 3 (September 2012): 53–59. http://dx.doi.org/10.1017/s0266078412000272.

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One's native language is normally a marker of national identity. This is particularly true of China, which many regard as a relatively linguistically homogeneous nation. The huge impact of the spread of English on the local culture of China alongside a buoyant wave of global capitalism raises interesting questions such as the following: (i) Does the spread of English challenge or undermine the sense of China's national identity? (ii) By drawing upon English as a new linguistic and cultural resource, is China now redefining its own culture? (iii) What strategies are observable in the use of English intranationally in contemporary China? To answer these questions, this study examines the use of English in China's real estate advertising. The relatively new discourse of real estate advertisements in mainland China has been attributed to the process of increasing urbanization which has accelerated since 2000. In addition, as one of the most fundamental symbols of a nation, land is closely associated with national identity, which suggests that real estate transformed from land can be taken as a source discourse for an investigation of national identity (Smith, 1991; First and Avraham, 2007). By focusing on the use of English in China's real estate advertising and its possible association with the national identity of mainland China, this study discusses the strategic use of English as a linguistic and cultural resource in identity construction.
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Williams, Jerome D., William J. Quails, and Sonya A. Grier. "Racially Exclusive Real Estate Advertising: Public Policy Implications for Fair Housing Practices." Journal of Public Policy & Marketing 14, no. 2 (September 1995): 225–44. http://dx.doi.org/10.1177/074391569501400205.

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The authors ‘field experiment indicates that including African-Americans in real estate advertisements produces a positive effect for (1) African-American readers in terms of liking the models pictured in the photographs and (2) African-American high ethnic identifiers in terms of identifying with the models pictured in the photographs. However, based on responses to the dependent measures of behavioral purchase intentions and attitude toward the advertising campaign, message, and product, the results do not support the hypothesis that racially exclusive advertising sends a racially exclusive message. A follow-up content analysis of real estate newspaper advertising suggests that cities with higher percentages of ethnic minorities are more responsive to including more ethnic minorities in real estate advertisements. However, the results do not show evidence of a chilling effect, that is, a reduction in the use of real estate advertisements with models.
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Yakovleva, E. A., and A. F. Ismagilova. "Outdoor advertising of under construction residential real estate in Ufa." Rossiiskii Gumanitarnyi Zhurnal 8, no. 1 (2019): 77. http://dx.doi.org/10.15643/libartrus-2019.1.7.

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Dissertations / Theses on the topic "Real estate advertising"

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Regehr, Douglas K. "Real estate advertising in today’s auction industry." Thesis, Kansas State University, 2009. http://hdl.handle.net/2097/11970.

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Master of Agribusiness
Department of Agricultural Economics
Kevin Gwinner
Purple Wave, Inc. has five major auction categories: Real Estate; Business Liquidation; Heavy Equipment (Agricultural and Construction); State Surplus; and Personal Property). Although Purple Wave is rapidly expanding in all categories its current focus is on increasing its real estate sales category. Selling real estate via the auction method is the fastest growing sector of the auction industry. The auction process provides a time-defined result, usually 60 to 90 days from contract signing to closing. The process also establishes a true market value established by the public. I have been tasked with evaluating our current real estate marketing methods. I am to determine the best way to allocate marketing funds to attract the most viable, competitive, well funded, and aggressive real estate bidders. The economic rationale of this issue is the ability to market real estate for higher sale prices. The cost of this issue cannot be measured in terms of a direct expense. The issue is how the company could best spend the marketing funds they receive to ensure the auction will reach the maximum price for the property. Purple Wave is paid on a percent of the sale price. The customer and company have everything to gain from a higher sale price since both will receive a larger profit. Purple Wave would like this issue to be solved with the development of a marketing menu. The real estate teams can use this new menu to show a potential customer how their marketing funds will be used to gain them the maximum amount of advertising exposure. The format can also show sellers how we plan to invest the marketing funds in specific promotional areas.
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Yu, Choy-ying Maria, and 余采霙. "Content analysis of Hong Kong residential real estate newspaper advertisements, 1953 to 1992." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hdl.handle.net/10722/193473.

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This is an original study based on information in publicly available newspaper advertisements and other available documentary data that span a period of over 40 years on the changes in consumer preferences for housing attributes. The aim study is to evaluate Fong’s (2007) hypothesis, “The Hong Kong domestic ideal has moved from a concern for utility in 1970’s to a concern for quality and stylish living in 1990’s” using superior information. It traces the changes in advertisements by using the content analysis method and case studies. Reviewing 2,000 data sets drawn from samples of newspapers for four months out of each year for over 40 years from 1953 to 1992, it was found that the image of a flat, as created by developers, changed over time. Over the years, developers have sequentially made use of the listings of interior space, exterior space, and surrounded environments to emphasize the respective elements of an “ideal” home. These changes were well demonstrated by the real estate advertisements in Hong Kong.
published_or_final_version
Real Estate and Construction
Master
Master of Philosophy
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Dorwart, Jennifer. "Strategies for Real Estate Professionals to Compete With Internet Organizations." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2810.

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There has been slow growth among traditional residential real estate organization managers to communicate among the real estate industry successful e-commerce strategies. Grounded in diffusion of innovation theory, the purpose of this descriptive case study was to explore strategies traditional residential real estate managers use to compete with e-commerce real estate managers. The study population comprised traditional real estate office managers in western Nebraska who had at least 5 years' experience in developing successful e-commerce strategies and had sold a home in the past 5 years. I conducted a thematic analysis on the data collected via semistructured interviews and company documents. Four themes emerged from the analysis, including establishing and maintaining multiple e-commerce websites, regularly monitoring websites, establishing a visible presence on multiple e-commerce websites, and preparation to evolve as technology evolves. The study's implications for positive social change include the potential for traditional residential real estate organization managers' to develop and use new and useful strategies for overcoming barriers and effectively competing with e-commerce real estate organizations to remain competitive in the local economy through job creation, innovation, and competitiveness to sustain their businesses.
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Vrlová, Iva. "Vliv reklamy na rozhodování při koupi nemovitostí." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2015. http://www.nusl.cz/ntk/nusl-233098.

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The work deals with the development of advertising and marketing channels used by real estate agency on the Czech real estate market. Detailed phase defines the different types of advertisings and actors entering in the real estate market, as between sellers and buyers than among the intermediaries as well. If the real estate agency want to apply or increase sales through certain advertising, is the task of this work determine which target groups to use for specific kind of advertising.
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Bezděková, Veronika. "Návrh marketingové strategie realitní kanceláře CENTURY 21 Subvenio, s.r.o." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2012. http://www.nusl.cz/ntk/nusl-232694.

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This thesis deals with marketing, which is applied in CENTURY 21 Subvenio Ltd.. The aim is to analyze existing marketing efforts of the company and to suggest new solutions based on the results of this analysis. The base for determining appropriate concepts are theoretical and practical basis.
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Skácel, Jiří. "Nabídka, poptávka, vliv reklamy." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2010. http://www.nusl.cz/ntk/nusl-232484.

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his thesis deals with the supply and demand and the impact of advertising on these two microeconomic variables. The work is focused on describing the operation of supply and demand from marketing point of view and not from a microeconomic perspective. In the theoretical part of this work to explain the essence of marketing and advertising, that can well influence the need and demand for goods and services. I'm also concerned with marketing mix and communication mix, which is the theoretical basis for the establishment of marketing activities to promote services and products. The theoretical outline the development of communication campaigns, as each campaign must be properly planned so as to be successful. The aim of this thesis is to examine the functioning of supply and demand, and assess the impact of advertising on supply and demand. This issue in a practical example of the real estate agents Dachi,Ltd., based in Olomouc. Practically make a quantitative marketing research methods and hypotheses are tested using a test of goodness of fit chi-square.
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Maťko, Marek. "Reklama pro nově založenou realitní kancelář." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2015. http://www.nusl.cz/ntk/nusl-234436.

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The aim of the thesis is to find and propose appropriate advertising for the company Czech world of estates, Ltd. The theoretical part is there in order to explain all the connections to our issue. The core of the thesis is the practical part where the company is described and further analyzed by the survey. The results of the questionnaire are always clearly displayed in graphs . The result of the thesis is a design of an appropriate advertising for the company, including the financial remuneration.
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Bakken, Emely. "Fastighetsmäklarens marknadsföring av objektet : Objektannonsens utveckling." Thesis, University of Gävle, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6301.

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Syfte: Syftet med denna uppsats är att utvärdera utvecklingen av objektannonser i mäklarbranschen genom tiden, vad gäller utformning av annonser och val av mediekanaler. Syftet är även att försöka utläsa om fastighetsmäklaren marknadsför objektet så som marknadsföringsteorin säger att man bör marknadsföra en produkt.

Metod: Metoden som används är att samla primärdata genom att göra en jämförelse mellan objektannonser från år 1990 med objektannonser från år 2009. Därefter har primärdata samlats in med hjälp av kvalitativa intervjuer med fastighetsmäklare såväl som med experter som besitter stora kunskaper inom området. Sekundärdata som används är hämtad från litteratur och Internet.  

Resultat & Slutsats: Uppsatsens resultat visar att dåtidens fastighetsmäklare inte hade tillräckliga marknadsföringskunskaper för att marknadsföra objektet. Utvecklingen har dock gått framåt och idag besitter de den kunskap som krävs för att marknadsföra ett objekt så som marknadsföringsteorin säger att man bör marknadsföra en produkt. Denna slutsats baseras på jämförelsen av annonser. Slutsatserna styrks ytterligare med hjälp av expertutlåtanden och av fastighetsmäklarna själva.

Förslag till fortsatt forskning: Vad denna uppsats inte tar upp, men som skulle vara intressant att undersöka, är hur fastighetsmäklare använder dagstidningar för att marknadsföra sig själva och deras kontor. Det skulle även vara intressant att göra en jämförelse av objektannonser mellan olika länder, såsom USA och Sverige.

Uppsatsens bidrag: Uppsatsen har bidragit till ett konstaterande att utvecklingen av fastighetsmäklarens marknadsföring av objekt har utvecklats på flera olika plan de senaste 19 åren.


Aim: The purpose of this study is to evaluate the differences how gets on advertisements in the real estate industry and see how they have developed during the last 19 years when it comes to design an advertisement (layout) and media channel selection.

The purpose is also to try to understand if the real estate agents own think that they market the house in the best way in order to get the prospective buyer to buy.

Method: To collect the primary data I will do a comparison between advertisements in 1990 and 2009. I have done qualitative interviews with real estate agents but also collect expert opinions from marketers which are well informed in advertising matters. I have collect secondary data from books, Internet and also from old and new newspapers.

Result & conclusion: This study shows that the real estate agent two decades ago did not have enough knowledge of how to market a house. However, there has been a considerable progress since than. Today real estate agents have the necessary knowledge for marketing a house. The conclusions are based on the comparison of advertisements. Marketing experts and real estate agents confirm this conclusion. 

Suggestion for future research: It would be interesting to investigate how real estate agents use newspaper advertising to market themselves and their offices. Furthermore, it would be interesting to make an comparison between advertising in two different countries, e.g. the US and Sweden.

Contribution of the thesis: This study shows that the development of advertisement have advanced during the last 19 years. This can establish.

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Julinová, Martina. "Návrh na změnu a rozšíření marketingových aktivit v realitní kanceláři." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2013. http://www.nusl.cz/ntk/nusl-232794.

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This thesis deals with the marketing mix, which is in a real estate agent VL REALITY s.r.o. currently applied. Based on the theoretical bases and a complex analysis of the selected company is the practical part of the proposed changes and recommendations which should lead to building a brand and improve the situation on the market and acquire new customers.
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Janeček, Jan. "Stanovení rozdílu cen garáží v Prostějově." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2015. http://www.nusl.cz/ntk/nusl-233183.

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This thesis compares the selected type of property valuation methods in the garage area of the Prostějov. Due to instructions of the work, the methods of valuation were chosen: cost method, comparison according to law and comparison based on databases. The thesis consists of a theoretical part, where is the introduction of basic concepts, market analysis and valuation of real estate. This is followed by a practical part, where is the description of the site and the actual value of selected garages with their descriptions and photographs. Differences of ways of valuation and their causes, which are based on obtained data, are discussed at the end of work.
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Books on the topic "Real estate advertising"

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Elkman, Richard. Real estate advertising: Problems, solutions, results. Washington, D.C: Home Builders Press, National Association of Home Builders, 1990.

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Carhart, Katherine M. Write super-effective real estate ads. New Windsor, N.Y. (222 Mac Authur Ave., New Windsor 12553): Commercial Offset Printers, 1993.

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A, Pivar Bradley, ed. Classified secrets: Writing real estate ads that work. Chicago: Real Estate Education Co., 1988.

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1952-, Johnson Deborah, ed. 2,001 winning ads for real estate. 3rd ed. Carson City, Nev: Argyle Press, 1996.

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Pivar, William H. Simplified classifieds: 1,001 real estate ads that sell. Chicago, Ill: Real Estate Education Co., 1990.

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A, Pivar Bradley, ed. Power real estate advertising: The complete guide for professionals. Chicago: Real Estate Education, 1991.

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Building better ads: New home advertising that works. 4th ed. Washington, D.C: Home Builders Press, 1996.

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Manning, Lloyd R. Business brokerage: An opportunity for real estate professionals. Central Point, OR: Oasis Press, 2002.

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Richard, Elkman, ed. Building better ads: New home advertising problems, solutions, results. Washington, D.C: Home Builder Press, National Association of Home Builders, 1992.

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Elkman, Richard. Building better ads: Real estate advertising problems, solutions, and results. Washington, D.C: National Association of Home Builders of the United States, 1987.

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Book chapters on the topic "Real estate advertising"

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Mogaji, Emmanuel. "Disclaimers in Real Estate Print Advertisements." In Advances in Advertising Research (Vol. XI), 91–103. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32201-4_7.

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Gower, Adam. "Advertising Changes Everything." In Real Estate Syndication in the Digital Age. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-59470-1_7.

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"Property Porn: An Analysis of Online Real Estate Advertising." In The Routledge Companion to Advertising and Promotional Culture, 334–45. Routledge, 2013. http://dx.doi.org/10.4324/9780203071434-37.

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Lucey, Conor. "Building sales: advertising and the property market." In Building reputations, 168–207. Manchester University Press, 2018. http://dx.doi.org/10.7228/manchester/9781526119940.003.0005.

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Having examined the building and decorating of the urban house, this chapter explores how the artisan approached marketing and selling real estate. As the first sustained analysis of property advertising in the eighteenth and early nineteenth-century Atlantic world, this chapter first considers how regional variations and social demographics (aristocratic audiences in London and Dublin compared with merchant audiences in Boston and Philadelphia) dictated the form and content of property notices, reflecting on issues such as location, quality of structural and decorative finish, convenience, and decorum. But while house-building and house-selling were principally economic activities, representing the motivating force for building mechanics to enter the real estate market, the evidence from property advertisements reveals that builders were cognizant of the semantics of advertising rhetoric and employed a vocabulary that emulated that of auctioneers, luxury goods manufacturers and other polite retailers.
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"CHAPTER TWO. Magnificent Spectacle: Real Estate, Theater, Advertising, and the History of Times Square." In Money Jungle, 23–47. Rutgers University Press, 2020. http://dx.doi.org/10.36019/9780813543819-004.

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Lucey, Conor. "Building reputations: a genteel life in trade." In Building reputations, 26–74. Manchester University Press, 2018. http://dx.doi.org/10.7228/manchester/9781526119940.003.0002.

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This chapter presents a cultural history of the eighteenth- and early nineteenth-century building tradesman in Britain, Ireland and North America, focusing on his social identity and professional class; the textual and visual representations of the building trades in contemporary print culture; degrees of social and professional mobility; and the means by which the builder promoted and self-fashioned as an arbiter of architectural taste. Of particular importance here is how the reputations of tradesman were characterized in social and architectural discourse at a time when concerns were raised about the quality of speculatively built urban domestic architecture (in terms of aesthetics and sound construction); a discourse predicated on the emerging architectural profession and its corresponding demand for authority over all aspects of design and building. Taken together, the themes of this chapter provide the cultural backdrop for an examination of the artisan’s relationship to house design, to interior decoration, and to real estate advertising.
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Host, Jim, and Eric A. Moyen. "In Search of a New Dream." In Changing the Game, 25–35. University Press of Kentucky, 2020. http://dx.doi.org/10.5810/kentucky/9780813179551.003.0003.

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This chapter describes Host’s return to Kentucky, where Garvice Kincaid recruited him to broadcast University of Kentucky football and basketball games alongside Walter “Dee” Huddleston for the Kentucky Central Radio Network. Host also served as a DJ on WVLK; in addition, he was required to sell radio advertising for the station. While on the road broadcasting, Host spent a good deal of time with Coach Adolph Rupp and other sports broadcasters, such as Cawood Ledford. After a couple of years on the radio, he accepted a sales position with Procter & Gamble in Chattanooga. He was quickly promoted to a larger market in Washington, DC, where he learned a great deal from mentor Mike Hostage. After a few years away, Host moved back to Lexington and got involved in multiple business ventures, including insurance, real estate, and home construction. Because of his various connections and civic activities, the Fayette County Republican Party recruited him to organize Senator John Sherman Cooper’s reelection campaign.
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Ghose, Anindya. "Location: Why Geography Matters." In Tap. The MIT Press, 2017. http://dx.doi.org/10.7551/mitpress/9780262036276.003.0006.

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This chapter examines one of nine critical forces behind purchase decisions that make mobile advertising so powerful: location. For many decades, location-based marketing usually meant being able to target users at the level of ZIP codes. Every consumer in the same ZIP code received the same offer, presumably because they had homogeneous preferences stemming from similar socioeconomic and demographic backgrounds. However, in today's mobile economy, firms can know in real time which store someone is visiting, which aisle in the store someone is standing in, and in some cases estimate shelf location of the product someone is staring at. Consumers' location histories are very predictive of their product preferences. This means their locations will influence their responses to marketing offers.
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Hurson, Ali R., and Xing Gao. "Location-Based Services." In Electronic Services, 759–66. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-61520-967-5.ch046.

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The past decade has seen advances in wireless network technologies and an explosive growth in the diversity of portable computing devices such as laptop computers, handheld personal computers, personal digital assistants (PDAs), and smart phones with Internet access. Wireless networking technologies and portable devices enable users to access information in an “anytime, anywhere” fashion. For example, a mobile user (MU) on the highway may query local weather, traffic information, nearby gas stations, next rest areas, or restaurants within 10 miles. Such new demands introduce a new type of services, location-based services (LBS), where certain location constraints (e.g., the user’s current location) are used in the service provision. The idea of queries with location constraints is originally introduced by Imielinski and Badrinath (1992), in which mobile users are likely to query information relating to their current positions, leading to the need for LBS. Such services are also termed as location dependent information services (LDIS) in Lee, Lee, Xu, and Zheng (2002). LBS system is the context sensitive systems in a mobile computing environment that consider the user’s location as a significant and dynamic factor affecting the information and services delivered to the users. The major LBS applications include: • Destination guides with maps, driving directions, and real time prompt • Location-based traffic and weather alerts • Wireless advertising and electronic coupons to nearby mobile devices • Movie, theatre and restaurant location and booking • Store locating applications helping users to find the desired services • Telematics-based roadside assistance (e.g., OnStar from General Motors) • Personal content and messaging (Live Chat with friends) • Mobile Yellow Pages provide local information • Information Services (News, Stocks, Sports) • E911: (Wireless carriers provide wireless callers’ numbers and locations.) Generally, LBS services can be classified into three general categories: telematics LBS, Internet LBS, and wireless LBS (Telc). Telematics LBS is the integration of wireless communications, vehicle monitoring systems, and location devices. Telematics LBS applications include automated vehicle location, fleet tracking, online navigation, and emergency assistance. For example, a trucking company can track all their fleet, proactively warn about traffic ahead, and estimate the arrival time. Commercial LBS providers are beginning to offer important management applications that help direct vehicle fleets and ensure optimal usage of key assets. Telematics LBS is a multibillion dollar service industry and is currently the largest segment of the LBS market (Telc). Internet LBS provide Internet users the services relevant to their specified locations. Because they use a user-specified location instead of the user’s current location, no positioning technology is required. For example, one can find turn-by-turn driving direction from one location to another and search for tour information about the destination. These services are targeting applications with stationary users, relatively powerful computers, and reliable network connections. As a result, Internet LBS support sophisticated services, such as local business searching and comparison, trip planning, online virtual tours, and so forth. Wireless LBS deliver location relevant content to cell phones, PDAs, and other wireless devices. Equipped with automated positioning technologies, MUs can query local weather, nearby traffic information, and local businesses close to them. For example, a user can search neighboring post office or coffer shop from the PDA. The wireless LBS market is currently in a nascent stage, but it will potentially become the largest segment of the LBS market. The deployment of third generation (3G) mobile network, which support handsets that are both mobile and location sensitive, will lead to more wireless LBS subscribers and more useful LBS applications.
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Conference papers on the topic "Real estate advertising"

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Lukas, Moritz, Vito Mollica, Markus Nöth, and Stefan Trück. "Overpricing, Market Outcomes, Advertising Effectiveness." In 25th Annual European Real Estate Society Conference. European Real Estate Society, 2016. http://dx.doi.org/10.15396/eres2016_210.

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Liang, Jen-Hsu, Fong-Yao Chen, and Yin-Yu Liang. "Green Building, Advertising and Price Premium." In 24th Annual European Real Estate Society Conference. European Real Estate Society, 2017. http://dx.doi.org/10.15396/eres2017_51.

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Nemes, Iacob. "EVOLUTION�OF�REAL�ESTATE�ADVERTISING�IN�ROMANIA��." In SGEM2012 12th International Multidisciplinary Scientific GeoConference and EXPO. Stef92 Technology, 2012. http://dx.doi.org/10.5593/sgem2012/s09.v2015.

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Cheng, Xinzhou, Mingqiang Yuan, Lexi Xu, Tao Zhang, Yuwei Jia, Chen Cheng, and Weiwei Chen. "Big data assisted customer analysis and advertising architecture for real estate." In 2016 16th International Symposium on Communications and Information Technologies (ISCIT). IEEE, 2016. http://dx.doi.org/10.1109/iscit.2016.7751642.

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Zhong, Xiaojin, and Haizhang Kuai. "Research on the problems and solutions of real estate internet advertising." In 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC). IEEE, 2011. http://dx.doi.org/10.1109/aimsec.2011.6010438.

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Lv jianliang and Jiangying. "OR theory application research on choosing the advertising media of residential real estate projects." In Business Management and Electronic Information. 2011 International Conference on Business Management and Electronic Information (BMEI 2011). IEEE, 2011. http://dx.doi.org/10.1109/icbmei.2011.5914451.

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Zhang, Maoqun. "A Discourse Analysis on Outdoor Advertising about Real Estate from the Perspective of Eco-linguistics." In 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccese-18.2018.135.

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Tanaka, Yusuke, Tomoharu Iwata, Takeshi Kurashima, Hiroyuki Toda, and Naonori Ueda. "Estimating Latent People Flow without Tracking Individuals." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. California: International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/494.

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Analyzing people flows is important for better navigation and location-based advertising. Since the location information of people is often aggregated for protecting privacy, it is not straightforward to estimate transition populations between locations from aggregated data. Here, aggregated data are incoming and outgoing people counts at each location; they do not contain tracking information of individuals. This paper proposes a probabilistic model for estimating unobserved transition populations between locations from only aggregated data. With the proposed model, temporal dynamics of people flows are assumed to be probabilistic diffusion processes over a network, where nodes are locations and edges are paths between locations. By maximizing the likelihood with flow conservation constraints that incorporate travel duration distributions between locations, our model can robustly estimate transition populations between locations. The statistically significant improvement of our model is demonstrated using real-world datasets of pedestrian data in exhibition halls, bike trip data and taxi trip data in New York City.
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