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Journal articles on the topic 'Real estate advertising'
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Likos, Mustafa, Mahir Nakip, and Aytaç Gökmen. "Real Estate Marketing and Factors Impacting Real Estate Purchasing." International Journal of Applied Management Sciences and Engineering 6, no. 2 (July 2019): 15–35. http://dx.doi.org/10.4018/ijamse.2019070102.
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The purpose of the study is to introduce factors impact on purchasing behavior in real estate marketing. The seven factors analyzed—location, structural factor, neighborhood, social factor, reference group, financial, advertising—have a direct effect on real estate purchasing behavior. A questionnaire prepared for this purpose was applied to 235 randomly selected people and the collected data were analyzed by variance analysis method. According to the results of the statistical analysis, factors such as location, structural factor, social factor, neighborhood, financial, advertising factor influence the purchasing behavior of the real estate, and it is observed that the reference groups do not affect the purchasing behavior.
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Musa, Majd. "IMAGING AMMAN THROUGH REAL-ESTATE ADVERTISING DISCOURSE." International Journal of Architectural Research: ArchNet-IJAR 12, no. 1 (March 29, 2018): 55. http://dx.doi.org/10.26687/archnet-ijar.v12i1.1316.
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This article investigates the role real-estate advertising discourse of early-twenty-first-century megaprojects in Amman, Jordan, plays in creating an image of the city. It addresses power relations through which real-estate advertising in the city is produced and interpreted, including the power of corporations and the public. The research draws upon major theoretical understandings of discourse, analyses texts and images of advertisements and marketing brochures of three megaprojects designed for the city in the 2000s – The New Downtown of Amman (Abdali), Jordan Gate, and Sanaya Amman, and interprets the city residents’ readings of advertising materials, which were sought through in-person interviews. The article finds that real-estate advertising discourse that promotes recent megaprojects in Amman constructs the city as a competitive regional and global centre. The article infers that advertisement of Amman’s megaprojects hides the real power relations involved in the production of these developments, where the private developers have the greatest agency followed by the agency of state and city officials. The article concludes that although the city inhabitants have the least agency in the generation of megaprojects and advertising discourse surrounding them, they exercise some power as they make sense of the advertisements, sometimes resisting and other times accepting the developers’ preferred reading of these advertisements. In addition to testing the applicability of discourse theories to advertising in Amman, this article helps stimulate critical readings of real-estate advertisements, which can undermine the role advertisement texts and images play in shaping the city’s built environment and its perception.
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Sknarev, Dmitry S., and Elizaveta V. Muzykant. "Creating an image in real estate advertising texts." RUDN Journal of Studies in Literature and Journalism 25, no. 2 (December 15, 2020): 367–73. http://dx.doi.org/10.22363/2312-9220-2020-25-2-367-373.
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This article presents some results obtained in the study of the advertising image characteristics in marketing communications (on the example of Russian residential real estate advertising). The study materials present print media advertising and online advertising, as well as construction companies and residential areas websites. To achieve the goal, a survey, analytical, theoretical, systemic, pragmatic methods, as well as methods of continuous sampling of linguistic means, techniques and units from marketing communications texts that create an image of a product, and of semantic interpretation and identification were used. The analysis revealed that brand names, epithets, metaphors and phraseological units are the most productive in creating the image of residential real estate in marketing communications. The concept of social and ethical marketing integrates advertising of real estate marketing products, when the product image goes beyond consumption standards and becomes media itself, creating a new communication.
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Perkins, Harvey C., David C. Thorns, and Bronwyn M. Newton. "Real Estate Advertising and Intraurban Place Meaning: Real Estate Sales Consultants at Work." Environment and Planning A: Economy and Space 40, no. 9 (September 2008): 2061–79. http://dx.doi.org/10.1068/a39191.
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Yin, Long, Lin Wang, Lifang Huang, Jinxiu Wang, Hui Xu, and Milan Deng. "Real estate advertising campaigns in the context of natural hazards." Disaster Prevention and Management: An International Journal 28, no. 2 (April 1, 2019): 183–200. http://dx.doi.org/10.1108/dpm-06-2018-0180.
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PurposeThe purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe.Design/methodology/approachThrough a theoretical analysis, types of post-disaster advertising messages were identified. On the basis of the likely variations in post-disaster advertising, a content analysis was conducted of a sample of 4,150 property print advertisements to identify advertising messages related to the earthquake. Finally, the message changes in these earthquake-related advertisements were evaluated and compared with the dimension of time to explore the development of advertising strategies.FindingsThe authors found that 12 types of advertising messages were used by developers in response to the Wenchuan earthquake. The initial advertising strategy was mainly to manage public relations, then the strategy was to reduce or compensate for the increased earthquake risk perceptions of buyers.Practical implicationsThe findings provide valuable references for helping enterprises adopt effective advertising messages and strategies to reduce the negative effects of disasters.Originality/valueThere are only a few studies on advertising campaigns, especially in the real estate industry, that have been conducted in the wake of catastrophes. This study sought to expand upon the scarce findings in this particular field.
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Mazaj, Jelena. "ADVERTISING MODEL OF RESIDENTIAL REAL ESTATE OBJECT IN LITHUANIA / GYVENAMOSIOS PASKIRTIES NEKILNOJAMOJO TURTO REKLAMOS MODELIS LIETUVOJE." Mokslas - Lietuvos ateitis 4, no. 3 (July 9, 2012): 278–87. http://dx.doi.org/10.3846/mla.2012.44.
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Since the year 2000, during the period of economic growth, the real estate market has been rapidly expanding. During this period advertising of real estate objects was implemented using one set of similar channels (press advertising, Internet advertising, leaflets with contact information of real estate agents and others), however the start of the economic recession has intensified the competition in the market and forced companies to search for new advertising means or to diversify the advertising package. The article presents real estate property, as a product, one of the marketing components – including advertising, conclusions and suggestions based on conducted surveys and a model for advertising the residential real estate objects. Santrauka Nuo 2000 m. ekonominio aktyvumo periodu Lietuvos nekilnojamojo turto (toliau – NT) rinka sparčiai augo. Šiuo laikotarpiu NT objektų reklama dažniausiai vartotojui buvo pateikiama panašiai (skelbimai spaudoje, reklama interneto svetainėse, informacinės skrajutės su NT agentų kontaktine informacija ir kt.), tačiau po kelerių metų ekonominės recesijos periodas dar kartą parodė, kad įmonės turi ieškoti naujų reklamos būdų arba diversifikuoti reklamos priemones. Straipsnyje pristatomos nekilnojamojo turto kaip prekės rinkodaros sudedamoji dalis – reklama, pateiktos anketinės apklausos išvados, pasiūlytas ir aprašytas gyvenamosios paskirties NT reklamos modelis Lietuvoje.
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Xu, Elin. "Pragmatic Identity in China and the US Real Estate Advertising: Critical Pragmatic Analysis." Advances in Social Sciences Research Journal 7, no. 5 (May 31, 2020): 393–404. http://dx.doi.org/10.14738/assrj.75.8283.
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This research attempts to find out similarities and differences of values through comparison of pragmatic identities constructed in china real estate advertising and that in the US real estate advertising. The study selected 50 Chinese and 50 American electrical real estate advertising.to analyze pragmatic identities constructed in these advertisements and concluded 16 kinds of identities. Both American and Chinese advertisers tend to presuppose consumers’ identity to advertise real estate although explicit linguistic resources regarding identity such as champion are also used to construct identity. Advertisers tend to appeal and provoke consumers’ purchase desire so that they construct different identities according to Maslow’s hierarchy of needs especially belonging (love) and self-realization needs. As regard to differences of identities embodied in Chinese and American real estate advertising, Hofstede’s cultural dimensions are adopted to explain.
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Li, Songqing. "The use of English in China's real estate advertising." English Today 28, no. 3 (September 2012): 53–59. http://dx.doi.org/10.1017/s0266078412000272.
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One's native language is normally a marker of national identity. This is particularly true of China, which many regard as a relatively linguistically homogeneous nation. The huge impact of the spread of English on the local culture of China alongside a buoyant wave of global capitalism raises interesting questions such as the following: (i) Does the spread of English challenge or undermine the sense of China's national identity? (ii) By drawing upon English as a new linguistic and cultural resource, is China now redefining its own culture? (iii) What strategies are observable in the use of English intranationally in contemporary China? To answer these questions, this study examines the use of English in China's real estate advertising. The relatively new discourse of real estate advertisements in mainland China has been attributed to the process of increasing urbanization which has accelerated since 2000. In addition, as one of the most fundamental symbols of a nation, land is closely associated with national identity, which suggests that real estate transformed from land can be taken as a source discourse for an investigation of national identity (Smith, 1991; First and Avraham, 2007). By focusing on the use of English in China's real estate advertising and its possible association with the national identity of mainland China, this study discusses the strategic use of English as a linguistic and cultural resource in identity construction.
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Williams, Jerome D., William J. Quails, and Sonya A. Grier. "Racially Exclusive Real Estate Advertising: Public Policy Implications for Fair Housing Practices." Journal of Public Policy & Marketing 14, no. 2 (September 1995): 225–44. http://dx.doi.org/10.1177/074391569501400205.
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The authors ‘field experiment indicates that including African-Americans in real estate advertisements produces a positive effect for (1) African-American readers in terms of liking the models pictured in the photographs and (2) African-American high ethnic identifiers in terms of identifying with the models pictured in the photographs. However, based on responses to the dependent measures of behavioral purchase intentions and attitude toward the advertising campaign, message, and product, the results do not support the hypothesis that racially exclusive advertising sends a racially exclusive message. A follow-up content analysis of real estate newspaper advertising suggests that cities with higher percentages of ethnic minorities are more responsive to including more ethnic minorities in real estate advertisements. However, the results do not show evidence of a chilling effect, that is, a reduction in the use of real estate advertisements with models.
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Yakovleva, E. A., and A. F. Ismagilova. "Outdoor advertising of under construction residential real estate in Ufa." Rossiiskii Gumanitarnyi Zhurnal 8, no. 1 (2019): 77. http://dx.doi.org/10.15643/libartrus-2019.1.7.
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Ellis, Reuben J. "The American Frontier and the Contemporary Real Estate Advertising Magazine." Journal of Popular Culture 27, no. 3 (December 1993): 119–33. http://dx.doi.org/10.1111/j.0022-3840.1993.00119.x.
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Vasudevan, Smitha, and F. J. Peter Kumar. "Changing realty: altering paths of brand discovery for real estate websites in India." Property Management 37, no. 3 (June 17, 2019): 346–66. http://dx.doi.org/10.1108/pm-03-2018-0020.
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Purpose Brand awareness is a key cognitive metric and a vital component of consumer-based brand equity. Generating and maintaining brand awareness has been an important metric for brands and a significant outcome of advertising and promotional activities. Brand awareness has been studied over the years in the context of market share and mind share and is considered to be the fundamental starting point of a brand relationship. Most branding variables are challenged in their linear definitions by the multi-dimensionality of the connected online world. Consumers may start their brand journey with brand awareness and then proceed to explore higher options in a non-linear fashion. This challenges traditional advertising and brand salience models. In the web context, brand awareness could even happen with little prior cognitive processing. The purpose of this paper is to explore the little researched area of brand awareness in the context of Indian websites. Design/methodology/approach The study leveraged technology to study the brand discovery behaviour of real estate website users in India. The authors looked at essentially modified processes such as the brand experience journey, specifically, the sources and antecedents of brand awareness for real estate websites. Considering the fact that direct and indirect traffic to a website is indicative of the brand awareness metrics, the authors analyse the metric as a basis of the comparison. Findings Brand awareness in the digital world can be attributed as firm generated, user generated and, as the authors also discover, experience initiated. The altered dimensions have a profound impact on the brand advertising spends of not just digital brands, but all marketers who will find digital technology increasingly central to their brand communication efforts. Research limitations/implications Burgeoning websites and media proliferation have increased the source set for website discovery. Customers do not rely solely on advertising or chance encounter to discover a new brand. Usage of search engines remains the key point of discovery for brand awareness. Some of the respondents recognised websites from prior advertising exposure and selected the brand from the consideration set offered in the search results for their keyword search. In other cases, brand awareness followed brand experience as the users did not process the brand information or, in most cases, were not aware of the brand name prior to website visit. The quality of brand experience created brand awareness and had further implications, including brand visit intent. Practical implications While mass media television advertising and ubiquitous online advertising can build brand awareness, the impact of search engine advertising and search engine optimisation is equally significant, if not more important. Brand managers can additionally focus on branding on the search channel in the light of increasing search intensity. Beyond traditional keyword planning, this can be an enhanced branding platform for reaching out to specific behavioural or character traits of the target audience. Brand experience can mature from task completion to brand awareness and higher level values if the website includes key brand messages and goals. Originality/value This paper offers insight into the little known field of online brand management. Information intermediary websites are unique in their value proposition, and brand building is challenging. Real estate websites have grown in popularity, but have not merited researcher attention. This paper offers a unique perspective on branding websites, specifically in the context of emerging markets like India.
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Evtushenko, Anna, Vladislava Malko, and Viktoria Masliy. "Characteristics of advertising in the real estate market of Kharkiv region." Modern Economics 20, no. 1 (April 28, 2020): 92–98. http://dx.doi.org/10.31521/modecon.v20(2020)-15.
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Galster, George, Fred Freiberg, and Diane L. Houk. "Racial Differentials in Real Estate Advertising Practices: An Exploratory Case Study." Journal of Urban Affairs 9, no. 3 (October 1987): 199–215. http://dx.doi.org/10.1111/j.1467-9906.1987.tb00476.x.
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Hromada, Eduard. "Impacts of COVID-19 on the Real Estate Market in the Czech Republic." SHS Web of Conferences 91 (2021): 01028. http://dx.doi.org/10.1051/shsconf/20219101028.
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The article deals with the description of the impacts of COVID-19 on the real estate market in the Czech Republic. The article focuses on the housing market - sales and rentals of apartments. The article contains graphs that show the development before COVID-19 and during COVID-19. Trends are indicated as the real estate market will develop in the next period. All results published in this article were created using the EVAL software, which the author of the article has been developing since 2007. This software continuously maps real estate advertising within all cities in the Czech Republic.
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Rubin, Margot S. "Advertising and Title VIII: The Discriminatory Use of Models in Real Estate Advertisements." Yale Law Journal 98, no. 1 (November 1988): 165. http://dx.doi.org/10.2307/796649.
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Ho Yoon. "A Study on the Advertising Types of Real Estate Brokers' and the Effects." Journal of Distribution and Management Research 13, no. 2 (June 2010): 103–28. http://dx.doi.org/10.17961/jdmr.13.2.201006.103.
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赵, 紫凌. "Contrast Study of Subjectivity and Objectivity between Chinese and Western Real Estate Advertising." Modern Linguistics 07, no. 04 (2019): 495–513. http://dx.doi.org/10.12677/ml.2019.74066.
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Nusbaum, Edward E., and Judith Weiss. "AICPA/Employee stock ownership plans, reporting on advertising costs, and real estate loans." Journal of Corporate Accounting & Finance 5, no. 3 (1994): 421–25. http://dx.doi.org/10.1002/jcaf.3970050314.
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Ullah, Fahim, Fadi Al‐Turjman, Siddra Qayyum, Hina Inam, and Muhammad Imran. "Advertising through UAVs: Optimized path system for delivering smart real‐estate advertisement materials." International Journal of Intelligent Systems 36, no. 7 (March 28, 2021): 3429–63. http://dx.doi.org/10.1002/int.22422.
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Sallow, Amira B., and Sarkawt R. Hussain. "Multi-Agent System for Supporting and Managing Real Estate Marketing." Academic Journal of Nawroz University 9, no. 3 (June 24, 2020): 54. http://dx.doi.org/10.25007/ajnu.v9n3a703.
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Recently there have been major changes in the real estate market, where everyone is investing in sell or buy properties, which meet their needs and suit their pockets. In this paper, a multi-agent system for real estate marketing where considered. The proposed system provides the clients with an easy and practical solution through advertising their property and searches for a buyer or seller on behalf of them. And The system makes use of agent’s technology as its core function for locating a suitable property among hundreds or even thousands of the offers. The proposed system provides clients with an Android mobile app developed using Java which works as an agent for establishing a communication with the other agents located on a server. On the server, there are many agents that work together to fulfill the main goal like sell agent, buy agent, and others, using the Symfony PHP framework. The SUS results confirmed that the rate of overall satisfaction was high nearly 76.66%, which is above average and highly acceptable.
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Haddad, Sami Abdel-Karim Abdullah. "Real Estate Offers in Jordan: A Representative-Directive Speech Act." International Journal of Linguistics 11, no. 6 (December 2, 2019): 89. http://dx.doi.org/10.5296/ijl.v11i6.15762.
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This study examines Jordanian Arabic Real Estate Offers (henceforth JAREOs) on the open market website. It aims at presenting an appropriate taxonomy of linguistic realization patterns pertaining to the speech act of offering. In this regard, an exact definition of this particular speech act should be provided. The taxonomy, which is based on the basis of two theoretical frameworks, viz. speech acts and politeness theory, will be presented. To achieve the goal of this study, data were selected from the above-mentioned website. The 20 real estate offers were analyzed in a qualitative-quantitative method, so the data were tabulated and calculated in order to find out if there were striking statistical differences among the offering linguistic patterns. The analysis has revealed that JAREOs belonging to a new type of offers; investment offers are a hybrid speech act combining representative and directive illocutionary acts, and they are subcategorized only under conventionally direct offers. It has also been revealed that the elliptical utterances are the most frequent pattern in representatives while in directives, gerunds are the most frequent one in Jordanian Arabic real estate offers. It is hoped that this study extends the scope of speech act research in advertising discourse.
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Collins, Damian, and Robin Kearns. "Uninterrupted Views: Real-Estate Advertising and Changing Perspectives on Coastal Property in New Zealand." Environment and Planning A: Economy and Space 40, no. 12 (January 2008): 2914–32. http://dx.doi.org/10.1068/a4085.
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Hurst, Neville, and Dulani Halvitigala. "Climate zones, energy efficient technologies and advertising: what are residential real estate agents saying?" Pacific Rim Property Research Journal 26, no. 1 (January 2, 2020): 41–55. http://dx.doi.org/10.1080/14445921.2020.1808279.
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Osipyan, R. A., and A. B. Usov. "MODELING ACTIVITIES OF REAL ESTATE COMPANIES TAKING INTO ACCOUNT OPPORTUNISTIC BEHAVIOR OPPORTUNITY." Ecology. Economy. Informatics.System analysis and mathematical modeling of ecological and economic systems 1, no. 5 (2020): 81–85. http://dx.doi.org/10.23885/2500-395x-2020-1-5-81-85.
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The problem of modeling the activity of real estate companies is relevant and causes a certain interest. This article sets and solves the problem of mathematical modeling of the management system of interaction between a realtor and the management of a realtor company, developing an effective mechanism for managing the activities of a realtor company. To describe the management system, a static two-level hierarchical model of interaction between a real estate agency (management of a real estate company) and an agent (realtor) is proposed. The real estate agency acts as the Lead, and the agent acts as the Slave. The slave manages the degree (level) of their qualifications, and the Leader – the amount of funds allocated for agency advertising. The incentive method is used as a method of hierarchical management. Information rules are used that correspond to Stackelberg’s game without management feedback. The model provides the ability to manipulate information from the Slave. The algorithm for finding the Stackelberg equilibrium is specified. An analytical (for a particular type of input functions) and numerical (for a general type of input functions) study of the proposed model is carried out. The results are presented and analyzed, and relevant conclusions are drawn.
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Hsu, Pi-Fang, Hung-Yu Chueh, and Chia-Wen Tsai. "Developing and Implementing a Selection Model of Brand TV Commercial Script for a Real Estate Agency." International Journal of Customer Relationship Marketing and Management 6, no. 2 (April 2015): 48–69. http://dx.doi.org/10.4018/ijcrmm.2015040104.
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When enterprises want to gain visibility in the short term, the fastest way is through the TV media, with a penetration rate of 90%, to reach as many consumers possible. To ensure the optimal allocation of the media budget, the content of an enterprise's TV commercial should be well-grounded in the principles of advertising effectiveness. This study develops a model to aid businesses' selection of TV commercial scripts and the model is divided into two parts using the example of a real estate agency. The first is to build suitable criteria to evaluate TV commercial script via an analysis of relevant literature and the Modified Delphi method; the relative weights of the criteria were then determined via Analytic Hierarchy process (AHP). The other part is to determine the optimum script for TV commercial using the Grey Relational Analysis (GRA). The example of a famous real estate agency in Taiwan is used to show how TV commercial scripts can be selected using this model. The results address factors such as “Ease in Leading to Consumer Acceptance”, “Appearance of The Advertisement”, “Purpose of Community Message”, “Effects of The Advertisement”, and “Commercial Script Content Settings” that are the most vital criteria in sequence. How advertising appeals and gains consumer acceptance, how it renders consumers' needs, its effects, and the script's content that are the most vital criteria in the selection of brand TV commercial scripts. The proposed model helps the real estate agency to effectively select TV commercial scripts, making it highly applicable for both academia and commerce.
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Kupke, Valerie, Peter Rossini, and Paul Kershaw. "Bait pricing: evaluating the success of regulatory reform in advertising." International Journal of Housing Markets and Analysis 7, no. 3 (July 29, 2014): 333–45. http://dx.doi.org/10.1108/ijhma-02-2013-0016.
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Purpose – The purpose of this paper is to evaluate the effectiveness of this legislative reform in the state of South Australia (SA) through an examination of the relationship between listed or advertised price and transaction prices before and after the changes in regulation. Between 2000 and 2008, legislative changes took place throughout Australia to make real-estate transactions more transparent and to deal with misleading conduct by real-estate agents. The practice of “charm” or “bait” pricing was targeted. This denotes the under-quoting of estimated selling prices in real-estate sale advertisements which can be considered deceptive or even fraudulent. Design/methodology/approach – The study area is Adelaide, the state capital of SA and includes analysis of first and last advertised prices and eventual selling price for > 120,000 residential sales transactions over a nine-year period between 2003 and 2011. The analysis to test these hypotheses included, first, a descriptive evaluation of the percentage price difference over time and a spatial breakdown of mean percentage price difference before and after legislation. Second, for each hypothesis, the change was tested by measuring the variance of the percentage change, with significance established through the Levene and Brown–Forsythe tests, rather than by the mean percentage change. Findings – The results, both descriptive and statistical, support the effectiveness of the reform in legislation. Research limitations/implications – The study has application in terms of agents as social gatekeepers and confirms the role of regulation to ensure market values are achieved and consumers not disadvantaged. With friction in the market, imperfect information and the possible behavioural responses of land agents, there may be incomplete market correction of underpricing strategies. This paper confirms the effectiveness of one such market intervention. Social implications – Some half a million dwellings are purchased in Australia every year. Annually, in the state of SA, some 53,000 dwellings are financed to be purchased or built. These levels of purchase reflect national home ownership rates of about 69 per cent, with some 33 per cent of Australians owning their houses outright and a growing number, some 36 per cent, owners with a mortgage. Australian households also move house relatively frequently. In 2008, 43 per cent of Australians reported moving in the previous 5 years, 15 per cent had moved 3 or more times. The most common reasons for moving were twofold, either to buy a house or to buy a bigger house. These levels of purchase, home ownership and mobility underpin the importance and viability of some 10,000 real-estate services businesses in Australia; a sector which, up to 2,000, was largely self-regulated. Originality/value – This paper is one of the first in Australia to effectively quantify the success of legislative reform on residential agency behaviour.
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Aigner, Anita. "(Un)real estate : Online staging of investment-driven housing projects in Vienna." socio.hu 10, Special Issue (2020): 41–58. http://dx.doi.org/10.18030/socio.hu.2020en.41.
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If we want to understand why housing is increasingly becoming a global investment product and the subject of surplus consumption, we must also look at the advertising infrastructures and image products that have been profoundly transformed by new digital technologies. This article examines the promotional staging of luxury and investment apartments using the example of websites that advertise upscale new construction projects in Vienna. The central question is how, and with which forms of aesthetic staging, processes of emotional and temporal entanglement are set in motion. For the analysis, Gernot Böhme’s theory of aesthetic economy and concepts of ANT-informed economic sociology are used. It is argued that breathtakingly realistic architectural renderings should not only be seen as representations, but as ‘market devices’ which, together with the technical-digital environment in which they are embedded, (co-)shape our affects, our desire and our consumer behaviour. The aesthetic work that is invested in the online staging of residential real estate does not simply serve to better imagine buildings not yet built, but rather to sell apartments at an ever earlier date – thus to accelerate the capital turnover.
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Jia-Ling, Hsu. "Glocalization and English Mixing in Advertising in Taiwan." Journal of Creative Communications 3, no. 2 (May 2008): 155–83. http://dx.doi.org/10.1177/097325860800300203.
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This article intends to provide a socio-linguistic profile of the role and impact of English in advertising in Taiwan in an era of globalization, by integrating results obtained from discourse analysis, readers’ attitudinal surveys, and copywriters’ interviews. Results show that from copywriters’ advertising design to consumers’ underlying psychology, English has consistently cast its magic spell even on the English-illiterate public. Regardless of one's proficiency or literacy in English, English mixing mainly represents attention-getting, internationalism, premium quality, and the trendy taste of the younger generation, and in addition, a graphic design for real estate advertisers. However, specific socio-psychological features of English correlate with the language ratios of code-mixing in advertising copy, product type, and the public's level of English proficiency. Furthermore, the charm of English is culturally and linguistically constrained. Culturally, English does not agree with the advertising of traditional products. Linguistically, English mixing is best received with the bilingual advertising copy composed of easy-to-read vocabulary. Existing alongside the globalization of the local marketing discourse is the localization of English, which is mainly characterized by verbatim translation of Chinese grammatical structure into English. Participants’ evaluation of localized English patterns correlates with their English proficiency. Overall, in spite of the public's generally low proficiency in English, it is predicted that English mixing will continue to flourish in advertising in Taiwan.
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You, Shu-Man, Ming-Hsun Tseng, Chun-Chang Lee, and Ming-Tsann Chen. "An examination of service quality in a real estate advertising sales agents–formal control mechanism as a moderator." Journal of Information and Optimization Sciences 33, no. 2-3 (March 2012): 321–48. http://dx.doi.org/10.1080/02522667.2012.10700149.
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Laskin, M. B., and P. A. Cherkesova. "Market and cadastral data comparison for the real estate market value forecasting." Statistics and Economics 17, no. 4 (September 6, 2020): 44–54. http://dx.doi.org/10.21686/2500-3925-2020-4-44-54.
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The aim of the research is to develop theoretical and methodological approaches to market value forecasting in the real estate market. The relevance of the research is determined by the system-forming place that the real estate market occupies in the economy of the country and regions, affecting the interests of owners of various forms of ownership, construction and development companies, insurance companies, banks. Another aspect that determines the actuality of the study is the discrepancy between well-structured cadastral databases and market data dispersed between different owners of information resources, and the unstructured nature of market data, which in most cases is focused on advertising, rather than on analytical market research.Materials and methods. The study uses a model of a multidimensional logarithmically normal distribution law of the ensemble of prices for residential real estate at equidistant points of time and cadastral value, the ARIMA model for predicting market value, taking into account the features of the logarithmically normal distribution of prices, as a distribution with positive asymmetry. As a statistical material, we used market data on residential real estate published in the periodical press in the period from the end of 2012 to 2018. The volume of samples of weekly publications is 15000-20000 objects; data for 21 quarters (more than five years) was used. As a comparison base, we used data from cadastral registration of real estate objects in Saint Petersburg for 2018. The total volume of the cadastral database of residential real estate in Saint Petersburg (individual apartments) is 2 226734 objects with a fairly complete (and well-structured) set of price-forming factors. The authors propose a method for estimating the most likely movement of the market value for a pre-selected real estate object that has passed cadastral registration and has a cadastral value entered in the register and predicting the market value in the future period.Results. The theoretical significance of the work is the proposed algorithm for estimating the most probable trajectory of the market value of the investigated object, based on the conditional multivariate log-normal distribution for a given value of the cadastral value. A well-developed and studied ARIMA time series forecasting model is applied to the logarithms of the obtained time series, the return from logarithmic prices to real prices is carried out taking into account the peculiarities of the logarithmically normal distribution. Results are compared with median scores and estimates, obtained by average values.Conclusion. The paper shows that the introduction of cadastral value in the Russian Federation opens up new opportunities for analyzing and forecasting market prices, since cadastral databases contain the most complete lists of real estate objects, including the cadastral value, which now, in accordance with the law, must be updated at least once every three years and, as of 2015 and 2018, was determined as the market value, therefore, until the next cadastral assessment, can serve as a basis for constant comparison with market data, which are constantly changing, primarily in the composition of objects.
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Laskin, M. B., and A. U. Talavirya. "Assessment of changes in the market value of residential real estate in the area of the commissioned transport interchange of the urban toll road." Statistics and Economics 16, no. 5 (November 2, 2019): 57–69. http://dx.doi.org/10.21686/2500-3925-2019-5-57-69.
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The purpose of this research is to assess the impact of the commissioned toll road running through the city’s residential areas on the market value of residential real estate. The article presents a review of non-traditional methods for assessing real estate value, mainly in foreign publications. The Western High-Speed Diameter (WHSD) is the most significant transport and infrastructure project of the current decade for St. Petersburg. The most inaccessible part of the city on Vasilievsky Island was analyzed, as the example of new and secondary real estate value changes, were examined from August 2015 to December 2017, by the time when the new transport interchange of WHSD in the western part of the island was constructed and put into commission. For the study, the authors used the data of the Real Estate Bulletin of St. Petersburg at the end of 2015 and 2017, the data of the cadastral assessment of residential real estate of St. Petersburg of 01.01.2015 and 01.01.2018. Main research method is the study of two-dimensional and conditional distributions of random values of bid prices and cadastral values, which allows obtaining estimates of the market value of the real estate that has passed cadastral registration, and estimates of growth rates. The comparison of prices of offers with cadastral values applied in the article, with a simple and natural speculation of logarithmically normal distribution, allows us to propose a method of assessing the market value for any property, even if the information about it is not available in the market data. The obtained numerical results showed a rise in the cost of a significant part of the mass-market for the study period up to 18% without discount on the auction, and up to 9% taking into account the discount on the auction. It turned out to be slightly higher than the general change in the prices of proposals that can be found in advertising publications. A significant change (from 50% to 73%) was found in business-class properties, located in the area with significantly changed species characteristics and improved transport accessibility, in the immediate vicinity of the exit from WHSD. The results, indicating the growth of market value, allowed us to make a general conclusion about the changes in the attractiveness of the area for different segments of the population of the city: both for the mobile middle class, focused on the mass-market, and for buyers of the premium segment, having increased requirements for the real estate. The authors believe that the growth of the market value of real estate in the area of transport interchanges of modern infrastructure projects could be higher in other macroeconomic conditions. At present, the effective demand of the population is obviously not sufficient.
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First, Anat, and Eli Avraham. "When the “Holy Land” Turns into Real Estate: National Identity, Globalization/Americanization, and Representation of the Land in Israeli Advertising." Popular Communication 5, no. 4 (October 19, 2007): 223–39. http://dx.doi.org/10.1080/15405700701608899.
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Bieda, Agnieszka, Anita Kwartnik-Pruc, and Edyta Puniach. "Possibilities of Spatial Data to Determine the Extent of the Occupancy of the Right-of-Way by Large-Format Advertisements." Real Estate Management and Valuation 25, no. 2 (June 27, 2017): 5–19. http://dx.doi.org/10.1515/remav-2017-0009.
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Abstract Large-format advertisements are becoming a more and more common element of building facades, especially in city centers. Placing an object of this type is not without significance to the real property management. A large-format advertising billboard on the facade, on the one hand, is associated with the possibility of renting advertising space, on the other - it can lead to the occupancy of a right-of-way, which results in a necessity to pay appropriate fees, in the amount regulated by the Act on Public Roads. Placing an object such as a large-format advertising billboard in a right-of-way requires a permit of the manager of this road. However, if a billboard is located on the facade of a building, occupancy of the right-of-way is not always the case. If the boundary of the road parcel runs along the contour of the building, a billboard placed on the elevation will always occupy the right-of-way. However, property boundaries often run at a distance from the building. Such situations - desired by managers - result in a noticeable increase in demand for surveying opinions to determine what part of the right-of-way is occupied by a large-format advertisement. This article analyzes the cases of the right-of-way being occupied by large-format advertising placed on the facades of buildings in the city center. For selected objects, information was obtained from public records, National Cartographic Documentation Center database, and direct surveying was performed with various techniques. This allowed for an objective assessment of the possible use of available surveying methods and the acquired spatial data to determine the right-of-way occupied by large-format advertisements for purposes of real estate management.
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Li, Stanislav, Lyudmila Araeva, and Guo Xin. "Reflection of national and cultural specifics in the text of advertising (on material of texts of advertising of the Chinese and Russian building companies)." MATEC Web of Conferences 212 (2018): 09016. http://dx.doi.org/10.1051/matecconf/201821209016.
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The purpose of article is detection of the general and specific advertising texts of real estate development companies in slogans in the Russian and Chinese languages. Any advertising is designed for the consumer who will buy the advertised goods. The scientific novelty of the study is determined by the fact that for the first time a propositional analysis of the “advertisement” frame in Chinese, which is an isolating one, is carried out. This approach is based on the technique of frame modeling, where the main components are the deep structures of knowledge propositional schemes and verbal propositions. Advertising efficiency is caused by the accounting of the traditions which developed in a certain nation, stereotypes and those associations which invisibly are present at texts. The phraseological units functioning in this or that culture are created on the basis of these traditions, cultural stereotypes; reflect features of a world view of the nation. The conducted research allows revealing that at the heart of phraseological units there are same propositional structures which are invisibly sending a thought of the person to propositions. The person learns the world, comparing one to another. It is propositional organized phraseological units allow to reveal the associations, general and unique for the nation. On the one hand, to understand that, at the most abstract level all languages are arranged equally what Humboldt wrote about, and, with another – to see an originality of each language.
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Matidza, Isaac, Tao Ping, and Chimango Nyasulu. "Use of digital marketing in estate agency industry in Malawi." E-Learning and Digital Media 17, no. 3 (March 12, 2020): 253–70. http://dx.doi.org/10.1177/2042753020909210.
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The study aimed at finding out the adoption of digital marketing in estate agency companies in Malawi. The key issue in this study is to check if the companies have embraced the current dominating use of online advertising of the services that they offer to the community they serve through digital marketing. Specifically, the study focused on finding out the digital marketing channels that are used in the industry, the challenges and the strategies in place to achieve the digital marketing goals. The study targeted 10 major real estate companies in Lilongwe city, the capital of Malawi. Out of these 10, six (60%) companies responded to the questionnaire. The study established that estate agency companies in Malawi have adopted online use of digital marketing in selling their services. The channels that are currently in use include Email, Affiliate Marketing, Website and Social Media. On social media, the companies are using Facebook, Instagram, Twitter and WhatsApp. Further, the study revealed that the companies face numerous challenges in their digital marketing drive. These include expensive purchase costs for digital gadgets, lack of well-trained personnel in digital marketing, high operating cost on data usage from Internet service providers and unreliable Internet connectivity. Considering these challenges, some organizations have put in place measures aimed at minimizing the current situation and increasing their customer base through development of mobile apps, linking of websites to other news websites for broader access and frequent updates of their respective websites. Lastly, the study therefore recommends that organizations should aim at equipping their personnel with digital marketing skills, investing more finances in purchase of digital gadgets to increase the level of interaction with the consumers on the property market.
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Watson, Vanessa. "Digital Visualisation as a New Driver of Urban Change in Africa." Urban Planning 5, no. 2 (June 26, 2020): 35–43. http://dx.doi.org/10.17645/up.v5i2.2989.
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Cities in Sub-Saharan Africa are growing faster than in any other part of the world, driven by expanding informal settlement (usually on the urban periphery) and the real-estate sector aiming for up-market property development. The continent currently has the highest real-estate value growth potential in the world. Much up-market property development is currently taking the form of new ‘cities’—sometimes a redevelopment of an entire city (e.g., Kigali), sometimes a new city on an urban edge (e.g., Eko-Atlantic, Lagos) and sometimes a new satellite city (e.g., Tatu City, Nairobi). These projects are driven by international property development companies often in collaboration with governments and sometimes with local planning and property partners. All manifest as plans in a new way: as graphics on the websites of international consultants. Most involve no public participation and attempt to by-pass planning laws and processes. Producing these new plans (as computer generated images) are a new set of professionals: architects, planners, visualisers, advertising executives and project managers, working together in offices in global capitals of the world. Their aim is commercial. Planning in these projects is no longer shaped by the materiality of the city and attempts to achieve socio-spatial justice and sustainability. Rather planning is shaped by the circulation of graphics through a network of software programmes and marketing professionals. This article will situate Africa’s new cities in theorisation of urban development and the role of urban planning through digital visualization.
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Korotaeva, E. A. "ASSESSMENT OF THE PERFORMANCE OF LOCAL SELF-GOVERNMENT BODIES WITH REGARD TO THE IMPROVEMENT OF THE TERRITORY OF MUNICIPAL FORMATION “VOTKINSK CITY” IN THE UDMURT REPUBLIC." Bulletin of Udmurt University. Series Economics and Law 29, no. 6 (November 25, 2019): 745–53. http://dx.doi.org/10.35634/2412-9593-2019-29-6-745-753.
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Currently, Russia continues the process of harmonizing the interests of economic entities, taking into account the characteristics of each level of the management system. The most important problem of the current stage of development of regions and territories is the formation and development of an effective system of improvement, since this sphere is one that defines the quality of life of the territory population. In this article the system of improvement of municipal formation “Votkinsk city” is considered. The author reflects the quantitative indicators of the implementation of works on the improvement of the municipality, and analyzes the structure of local budget expenditures on the improvement. In order to obtain an overall picture of improving the territory of municipality “Votkinsk city”, measures for the city’s improvement for 2013-2018 years were studied, the city budget expenditures on improvement during this period were analyzed. Landscaping can become one of the revenue parts of the budget. In this regard, the paper presents data on the income received from the placement of advertising structures on real estate municipally-owned by the city of Votkinsk, and from the placement of advertising structures in the city’s territory. In conclusion, the directions of improving the efficiency of management in the field of landscaping are recommended.
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Peña Barrera, Carlos Roberto. "Publicidad formal de servicios inmobiliarios en Bogotá y Latinoamérica, ¿otro “termómetro” del crecimiento urbano? / Formal Advertising of Real Estate Services in Bogotá and Latin America: Another Barometer of Urban Growth?" Estudios Demográficos y Urbanos 26, no. 3 (September 1, 2011): 709. http://dx.doi.org/10.24201/edu.v26i3.1379.
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Los objetivos más importantes de esta investigación son los siguientes: 1) comprobar la hipótesis de que el crecimiento de las ciudades también puede medirse valiéndose del análisis de los datos que se pueden extraer de los avisos publicitarios de las empresas que prestan servicios relacionados con el ámbito inmobiliario y que aparecen en las páginas amarillas en papel y virtuales; 2) comparar los resultados de estos datos con las cifras de población, viviendas, superficies urbanas, PIB y censo catastral inmobiliario. Para ello se extrajeron los datos del directorio de Bogotá de los años que permitieran compararse con las fechas en las que se llevaron a cabo los últimos censos de población y vivienda (1993 y 2005), y también para 2008, a fin de que el panorama fuera más reciente; también se tomaron los datos de las páginas amarillas virtuales de algunas de las más importantes ciudades de Latinoamérica, para el año 2009. En el caso de Bogotá se comprobó que su crecimiento urbano es directamente proporcional al del número de empresas inmobiliarias, y en el de algunas ciudades de Latinoamérica se corroboró que sucede prácticamente lo mismo. En suma, se pudo concluir que analizar estos datos es una opción importante para medir el crecimiento urbano, por lo menos para las últimas dos décadas, pero también un indicador innovador para monitorear el crecimiento de muchas ciudades del mundo que publiquen páginas amarillas virtuales. AbstractThe main objects of this research are given below: 1) prove the hypothesis that city growth can also be measured by using the analysis of data extracted from real estate companies’ advertisements, published in the paper and on-line versions of the Yellow Pages; 2) compare the results of these data with population, housing, urban area, GDP and real estate land census figures. To this end, data were obtained from the Bogotá directory for the years that permitted a comparison between the dates when the last population and housing censuses (1993 and 2005) were carried out and 2008, to provide a more recent overview. Data were also taken from the virtual Yellow Pages of certain major Latin American cities in 2009. In the case of Bogotá, urban growth proved to be directly proportional to the number of real estate firms, as it did in a number of Latin American cities. In short, analyzing these data is an important means of measuring urban growth at least for the last two decades. It is also an innovative indicator for monitoring thegrowth of many cities in the world that publish virtual Yellow Pages.
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Suri Utami, Radhiah, and Henri Agustin. "Pengaruh Ukuran Perusahaan, Profitabilitas, Dan Reputasi Kantor Akuntan Publik Terhadap Intellectual Capital Disclosure." JURNAL EKSPLORASI AKUNTANSI 2, no. 3 (November 5, 2020): 3197–215. http://dx.doi.org/10.24036/jea.v2i3.277.
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This research investigate the effect of Company Size, Profitability, and the Reputation of Public Accounting Firms on Intellectual Capital Disclosure in high-ic intensive companies listed on the Indonesia Stock Exchange in 2016-2018. The type of this research is descriptive and causality research. The research population are High-IC Intensive companies with a total 115 companies from bank, advertising, printing and media, and real estate sub sectors listed on the Indonesia Stock Exchange in 2016-2018, and the sample was determined using the purposive sampling method, with 82 sample from 115 High-IC Intensive companies. Multiple reggression was used to analysis the data. The result shows that company size have a negative and significant effect on intellectual capital disclosure. Profitability have a negative and not significant effect on intellectual capital disclosure. The reputation of the public accounting firm have a positive and significant effect on intellectual capital disclosure, but company size and profitability have failed to intellectual capital disclosure
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NAP, Mircea Emil, Petre Iuliu DRAGOMIR, Tudor SĂLĂGEAN, Ioana Delia POP, Florica MATEI, Iulia COROIAN, Jutka DEAK, Silvia CHIOREAN, Elemer Emanuel ȘUBA, and Ioan LUPUȚ. "Registration in the Land Book of a River Section." Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. Horticulture 78, no. 1 (May 14, 2021): 83. http://dx.doi.org/10.15835/buasvmcn-hort:2020.0065.
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The minor riverbed of the Someș River is identified in the built-up area and the outside of the built-up area of Fărcașa ATU and the Ardusat ATU outside the built-up area, from the Ardusat DJ 193 road bridge, between hm 2725-2855 and between hm 2815-2867, according to GD (Government Decision) 1705/2006. For the first registration work of the Someș minor riverbed, the measurements, their processing and the afferent documentation were made in accordance with the Order of the general director of the National Agency for Cadastre and Real Estate Advertising no. 700/2014, updated in 2020. The purpose of the project refers to the topo-cadastral methods performed for the elaboration of the documentation of first registration in the Land Book of the minor riverbed belonging to the Someș river located within the radius of ATU Ardusat and ATU Fărcașa from Maramureș county. For the acquisition of the necessary data, both field works and office operations for data processing were taken into account, the studied area being 222.7 hectares. Measurements were performed using GNSS technology using the real-time kinematic RTK method. The UAV aerial photogrammetric method was used to obtain a high degree of detail. The drone used was equipped with an RTK module that receives real-time corrections, thus maintaining a high accuracy.
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Prasad, Mousami, Trupti Mishra, Arti D. Kalro, and Varadraj Bapat. "Environmental claims in Indian print advertising: an empirical study and policy recommendation." Social Responsibility Journal 13, no. 3 (August 7, 2017): 473–90. http://dx.doi.org/10.1108/srj-05-2016-0091.
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Purpose Environmental claims in advertising (green ads) provide competitive advantage to firms. This study aims to understand what kinds of environmental claims advertisers make in a developing nation like India. Further, implications for policymakers and advertisers are discussed. Design/methodology/approach A content analysis of 279 green print advertisements was conducted using a comprehensive list of claim categories identified from the advertising literature. These categories included advertiser profile; ad promotions – type, sector, appeal; claim – nature, type, focus, validity, emphasis; executional elements – illustration setting, presenter, format/structure and environmental issue, identified from past studies and practitioner interviews. Findings The findings suggest that majority of the advertisers using green ads are manufacturers. Consumer durables, real estate and power sector together constitute one-third of the total green ads. Further, most of the green ads are aimed at influencing consumer behaviour. Though most of the ads contain strong emphasis on environmental attributes, they are ambiguous. A large proportion of claims are credence in nature and lack product identification through environmental certifications. This study also identifies areas of concern including interpretation of the term green, use of multiple certifications, greenwashing and advertisers showing environmental responsiveness through event-based green advertising. Policy recommendations are made based on green advertising regulations governing them across developed and other developing countries. Research limitations/implications The content analysis of the green advertisements in this study was limited to newspaper advertisements within the print media. Future studies may use advertisements from different media types, such as the internet ads and television commercials, to examine the effect of media type on the nature of green advertisements. It would also be interesting to examine the role of regulations as a moderator, influencing the claims made in green advertisements. Practical implications The findings of this study provide a comprehensive overview of the nature of green advertisements in India. Marketers may use these insights to design effective green advertising strategies. Originality/value Most of the extant literature has examined environmental claims in the context of developed nations, where regulations are well established. Very few studies have examined this issue in the context of developing countries. In addition, most of the previous studies have focused on specific issues like greenwashing, appeals and execution elements. The present study contributes to green advertising by examining environmental claims in case of a developing nation like India using a comprehensive list of claim categories. This study also identifies areas of concern and suggests recommendations for policymakers and advertisers.
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ŞUBA, Elemer Emanuel, Tudor SĂLĂGEAN, Dumitru ONOSE, Ioana Delia POP, Florica MATEI, Mircea ORTELECAN, Iulia COROIAN, and Silvia CHIOREAN. "Creating the Cartographic Database and Informatization of the Systematic Cadastre Works Process." Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. Horticulture 76, no. 1 (June 12, 2019): 114. http://dx.doi.org/10.15835/buasvmcn-hort:2018.0046.
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The main objective of this paper is to correlate the current cartographic database with the old one, in the systematic cadastral works. Implementing a GIS and a geodatabase containing the cartographic database is necessary for identifying the buildings in the systematic cadastral works. In order to obtain the actual mappingdatabase, a Phantom 4 PRO drone was used, with a 20 mp resolution camera. For determining the ground reference points there were used two South S82V GPS receivers with double frequency L1, L2, in base-rover radio mode. The existing cartographic database has been taken over from the Cadastre and Land Registration Office and integratedinto the newly created geodatabase. With a unique GIS database, the process of identifying new buildings with old land data is done in a fast and efficient way. The accuracy of the new cartographic database provides greater security identifications, which can be affected even in the office, especially for those owners who have not submittedthe stage of identifying the land. The exploitation of UAV photogrammetric measurements come in support of specialists carrying out systematic cadastre works, especially in the context of the low price per building imposed by the National Agency of Cadastre and Real Estate Advertising.
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Lopes, Francisco Clébio Rodrigues. "ELEMENTOS SUPERESTRUTURAIS NA PRODUÇÃO DO ESPAÇO SUBURBANO." Revista da Casa da Geografia de Sobral (RCGS) 21, no. 1 (June 28, 2019): 119–31. http://dx.doi.org/10.35701/rcgs.v21n1.441.
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Este artigo analisa aspectos superestruturais na produção do espaço a partir da relação entre ideologia e suburbanização. Em termos teórico-metodológicos, conta com uma revisão de componentes da superestrutura marxista cruzados com textos publicitários de incorporadoras imobiliárias. Conclui que a moradia suburbana de classe média é a materialização da ideologia, pois a forma segregada é produto de um sistema de ideias que se corporificou ao interferir no espaço social.Palavras-chave: Urbanização. Representação e ideologia. ABSTRACTThis paper examines superstructural aspects in the production of space from the relationship between ideology and suburbanization. In theoretical and methodological terms, it includes a review of components of Marxist superstructure crossed with advertising copies of real estate developers. It concludes that the suburban housing middle class is the materialization of ideology, because the segregated form is the product of a system of ideas that is embodied by interfering in the social space.Keywords: urbanization, representation and ideology. RESUMENEste artículo analiza aspectos superestructurales en la producción del espacio a partir de la relación entre ideología y suburbanización. En términos teórico-metodológicos, cuenta con una revisión de componentes de la superestructura marxista cruzados con textos publicitarios de incorporadoras inmobiliarias. Concluye que la vivienda suburbana de clase media es la materialización de la ideología, pues la forma aislada es producto de un sistema de ideas que se ha concretado al interferir en el espacio social.Palabras clave: urbanización; representación; ideología.
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Garza, Nestor. "Skyscrapers in Santiago: 300 meters of globalization agenda." Journal of Property Investment & Finance 35, no. 5 (August 7, 2017): 439–54. http://dx.doi.org/10.1108/jpif-05-2016-0032.
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Purpose The purpose of this paper is to assess alternative economic explanations of buildings’ height in Latin America and Chile, inductively producing a theory about skyscrapers’ height in emerging countries. In the quest for height, global exposure as advertising guides developers located in emerging economies, while ego-building for investors. Design/methodology/approach This paper uses mixed methods triangulation (MMT). Findings with small sample econometrics for 38 cities from 13 different countries are re-interpreted by linguistically analyzing 11 semi-structured interviews with local experts in Santiago. Findings Globalization is the main determinant of skyscrapers height in the Latin American region, its interaction with the need to portray management and technical skills of developer firms, determines a process toward over-construction. Research limitations/implications Because of small sample bias, the quantitative results are not fully reliable, but this is precisely why it makes sense to use MMT. Practical implications Santiago offers a valuable case study because, on the one hand, Chile was the first Latin American country to undertake neoliberal type reforms, as early as 1973. On the other, the tallest Latin American skyscraper is to be completed in this city by 2015. The theory developed, derived from the evidence and the perceptions, has a Global South reach and can open-up an empirical research agenda. Originality/value This paper innovates in real estate research by using MMT, not just to confirm quantitative findings, but as an inductive theory building tool. It also analyses Latin America, a region with scarce presence in the literature.
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Et. al., Sobia Wassan ,. "How Artificial Intelligence Transforms the Experience of Employees." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 10 (May 12, 2021): 7116–35. http://dx.doi.org/10.17762/turcomat.v12i10.5603.
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Artificial intelligence brings large markets, including advertising, tourism, finance, policy, workplace education. We probably associated with Chabot's job (defined as an automated, but personalized, a conversation between software and human users). We plan to use Chatbots in the workplace to assist us in pursuing a new career, addressing human resource questions, and also accepting coaching and mentoring after using them further in our personal lives. Since Chabot digitizes human resource programs, workers can access HR solutions from anywhere. HR artificial intelligence can result in a more streamlined, scalable and user-driven employee interface. To find the convergence between artificial intelligence and human resources, HR executives started using Chatbots in recruiting, staff service, staff production, and preparing to create greater value for the company. Indeed, Chabot's can be treated as the HR team's newest participant, capable of quickly finding solutions to commonly asked questions. Since we've grown accustomed to Chabot's in our everyday lives, we intend to use them at work. Artificial intelligence is changing how career applicants and workers interact. Five operational procedures are supposed to kick-start this new transformation when managers begin to implement artificial intelligence plans and roadmaps: 1. Experiment with different Chatbots to learn artificial intelligence. 2.Develop a joint strategy for HR, IT, Real Estate, Communitarians and Digital Transformation cross-functional partners; 3.Recognize how deployment can affect the technology roadmap; 4 Identify new job tasks that will make full usage of AI in HR; 5 Improve the understanding of artificial intelligence in the workplace by the HR team.
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Szromek, Adam R., Zygmunt Kruczek, and Bartłomiej Walas. "The Attitude of Tourist Destination Residents towards the Effects of Overtourism—Kraków Case Study." Sustainability 12, no. 1 (December 26, 2019): 228. http://dx.doi.org/10.3390/su12010228.
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Scientific research into the effect of tourist traffic in a tourist area have shown that the excessive concentration of tourist traffic leads to overcrowding in attractive locations, over-advertising, and aggressive commercialization, which lower the aesthetic quality of tourists’ experiences and result in the degradation of natural and cultural resources. The effect of excessive tourist numbers is an increase in the price of services, rental fees, and real estate. In historical cities, it causes the gentrification of historical districts. One of the social effects of an increase in tourist numbers is a change in attitude amongst residents towards tourists. This change is dependent on how residents perceive the positive and negative effects of tourism. The appearance of a negative attitude among residents towards tourists is a result of exceeding the social carrying capacity limits, that is, the ability to accept changes as they take place. This article assesses the attitudes of residents and tourist service providers in Kraków with regard to increasing tourist traffic and the ongoing process of change in the cityscape leading to the gentrification of districts most often visited by tourists. On the basis of a study of 518 respondents, including 371 city residents and 147 representatives of the tourist industry (hotel owners, restaurateurs, and tourist service providers), an assessment is made of their attitudes towards the specific problems of tourism development in Kraków. The research results indicate a variety of attitudes among interested parties, thus confirming the research hypothesis that actors display varied approaches with regard to the further development of tourism in Kraków. The conclusions drawn could prove useful in shaping the city’s policy on tourism according to the idea of sustainable development, by taking into consideration the current and future needs of all interested parties.
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KRAMAR, Oleh. "Theoretical principles of personnel management construction enterprises." Economics. Finances. Law, no. 2/2 (February 28, 2020): 11–14. http://dx.doi.org/10.37634/efp.2020.2(2).2.
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Human Resources Management (HRM), managing work and people to achieve their desired goals, is a fundamental activity of any enterprise or organization that employs people. HRM is the basis for their creation and development. There are a number of different HRM styles, ideologies, forms, and methods, but there are no universal models that can improve performance for each enterprise or enhance their relative effectiveness in specific strategic areas, such as the introduction of new production technologies, the use of advertising campaigns. or the purchase of real estate. However, it is impossible to question the necessity of the personnel management process itself, that is, rational attempts to organize work and manage people. The purpose of the paper is to outline the theoretical foundations of personnel management of construction enterprises. Over the last twenty years, the relationship between HRM and strategic management studies has deepened, significantly widening the socio-economic range and possible cause and effect. Getting acquainted with the scientific works of the founders on this subject allows us to distinguish three main areas: 1. Micro HRM - covers the subheadings of HR policies and practices that can be grouped into two main categories. 2. Strategic HRM deals with systemic issues and issues that have serious implications for the enterprise. 3. International HRM - less involved in the context of strategic human resource management, focused on HR management in multinational companies. In the construction field, the HRM is mainly focused on the adequate provision of projects with human resources with relevant experience, professional characteristics and the right skillsets for their successful implementation. Personnel managers should have the ability to identify and document project roles and responsibilities, developing planning with a detailed description of the intermediate processes required to complete the project (or projects) and identify its human resource needs. Construction, due to its specificity and versatility, is one of the most difficult areas for managing people. The operational realities faced by construction companies confirm the risks associated with the close relationship between employee needs and performance issues.
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Pakulina, Alevtyna, Inna Holovko-Marchenko, and Hanna Pakulina. "IMPROVING ADVERTISING AS AN ELEMENT OF REAL ESTATE MARKETING." Market Infrastructure, no. 38 (December 2019). http://dx.doi.org/10.32843/infrastruct38-15.
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Duneva, Emiliya. "MODERN INFORMATION CHANNELS AS A MEANS TO INCREASE THE EFFICIENCY OF COMMUNICATION IN A REAL ESTATE AGENCY." InterConf, March 2, 2021, 109–30. http://dx.doi.org/10.51582/interconf.19-20.02.2021.010.
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The article analyzes the modern information channels in real estate agencies and their role in increasing the efficiency of communications between stakeholders. Good organization and coordination of all elements of the communication mix (advertising, sales promotion, public relations, personal sales) is also needed to increase the effectiveness of the communication policy in a real estate agency.