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Lundberg, Pierre, and Oskar Persson. "Kunskap på tio veckor - En kvalitativ studie av fastighetsmäklarstudenters praktik / Knowledge in ten weeks - A qualitative study of the practice of real estate brokerage students." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23365.
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Studien behandlar vad sex studenter och tre arbetsgivare har för uppfattning och syn på praktiken en fastighetsmäklarstudent måste genomföra för att registreras som fastighetsmäklare. Studien behandlar också hur kunskapsöverföringen upplevs av såväl studenter som arbetsgivare. Syftet är att genom kvalitativa intervjuer utreda studenters och arbetsgivares uppfattning och syn inom centrala områden vad gäller en mäklarstuderandes praktik. Områden som behandlas är bland annat kunskapsöverföring och anställning. Vårt resultat visar att praktiken generellt uppfattas som positiv och givande ur både studenters och arbetsgivares perspektiv. Resultatet visar också att det kunskapsgap som finns vad gäller teoretiska kunskaper som studenten får genom skolan och den kunskap studenten får genom praktiken, inte täcks fullt ut. De tio obligatoriska veckorna är för korta för att en fullständig kunskapsöverföring ska ske.This essay deals with the perception of the mandatory practice of the real estate students in Sweden that must be accomplished to become a certified real estate agent. The goal is to investigate the matter through qualitative interviews with six students of Malmö högskola and three major employers in the Malmö area. Key areas that are scrutinized are the transfer of knowledge, employment and engagement. Our findings demonstrate that the general view of the practice within the real estate brokerage business is good and rewarding for both students and employers. The findings also show that there is a gap of knowledge between the theoretical education and the practice based education which is not fully covered. The obligatory ten weeks of practice may be considerd too short for a complete knowledge transfer to occur.
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Beck, Jason S. "THREE ESSAYS ON RESIDENTIAL REAL ESTATE BROKERAGE." UKnowledge, 2009. http://uknowledge.uky.edu/gradschool_diss/754.
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The first essay investigates how individual characteristics influence sales outcomes for houses they help transact. It develops hedonic housing models to assess the impacts of agent characteristics such as the level of recent and concurrent agent activity on sales outcomes (price and time on market). This is done in a Multiple Listing Service (MLS) setting using seven years of data obtained from a large Midwestern city. I find evidence that more active listing agents sell homes more quickly, though they do so to the detriment of final sales price. I also find that more listings concurrently held by agents have a statistically significant, negative effect on price. Selling agents appear to be quite neutral in the process and have little effect on either sales price or time on market.
The second essay defines market concentrations of residential real estate brokerage services across one hundred diverse U.S. markets. Since real estate is immobile, each geographical location constitutes a local market and thus national measures of market concentration, of the type espoused by the National Association of Realtors (NAR), are of little value. The only way to get a meaningful picture of the market in general is to collectively examine observations at the city/town level. Once indices of concentration are obtained, it may be possible to get a sense of minimum and maximum scale efficiencies as well as what market specific characteristics give rise to high or low concentrations.
The third essay examines the “just-below” pricing strategy in the context of home sales. Many retailers price their goods/services directly below some round amount (i.e. pricing at $2.99 instead of $3.00) and a number of studies document the effectiveness of this strategy on the demand for relatively inexpensive items (clothing, groceries, small appliances, etc). A lesser developed strand of literature examines the prevalence and effectiveness of just-below pricing in the context of larger purchases, namely real estate. This essay affirms the prevalence of just-below pricing in home transactions and finds evidence that just-below pricing can yield a higher final transaction price compared to homes initially priced on an even price point.
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Wignall, Christopher David. "The economics of real estate brokerage and contracts." Diss., [La Jolla] : University of California, San Diego, 2009. http://wwwlib.umi.com/cr/ucsd/fullcit?p3356245.
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Balodimas, Maria V. (Maria Vasiliki). "Strategic alignment in a residential real estate brokerage company." Thesis, Massachusetts Institute of Technology, 1996. http://hdl.handle.net/1721.1/10376.
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Gathright, Graton Marshal Randal. "Social learning in labor markets and in real estate brokerage." Diss., [La Jolla] : University of California, San Diego, 2010. http://wwwlib.umi.com/cr/ucsd/fullcit?p.
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Thesis (Ph. D.)--University of California, San Diego, 2010.Title from first page of PDF file (viewed Feb. 19, 2010). Available via ProQuest Digital Dissertations. Vita. Includes bibliographical references (p. 59-60).
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Seiler, Vicky L., University of Western Sydney, and of Construction Property and Planning School. "Examining service quality for homebuyers in the residential real estate brokerage industry." THESIS_XXX_CPP_Seiler_V.xml, 2004. http://handle.uws.edu.au:8081/1959.7/726.
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The ability to attract and retain customers through providing excellent service quality is a necessity for any business in every field. However, before a firm can expect to consistently provide high quality service, it must first know how to measure and identify areas of needed improvement. While service quality research has been conducted in most of the major sectors of the economy, the residential real estate brokerage industry is only beginning to incorporate existing knowledge of service quality management. This is especially disconcerting given that real estate is such a large part of local and national economies around the world. The purpose of this thesis is to identify the best instrument that can be used to measure service quality in the residential real estate brokerage industry. The findings reveal that the reliability, responsiveness and empathy dimensions significantly lead to increases in the overall evaluation of service the firm provides. The empathy dimension also significantly causes homebuyers to recommend the firm to others. Additionally, empathy significantly causes the client to use the firm again. Finally, as hypothesized, overall satisfaction leads to both repeat uses of the firm and recommending the firm to a friend.Doctor of Philosophy (PhD)
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Seiler, Vicky L. "Examining service quality for homebuyers in the residential real estate brokerage industry /." View thesis, 2004. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20040128.115016/index.html.
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Thesis (Ph.D.) ---University of Western Sydney, 2004."Submitted in fulfillment of the requirements for the Degree of Doctor of Philosophy at the University of Western Sydeny." "January 2004" Includes bibliographic references.
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Li-Williams, Lin (Lin Merilyn) 1970, and Derek 1970 Olsen. "Reintermediation or disintermediation? : the impact of e-commerce on commercial real estate brokerage." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/32202.
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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2000.Includes bibliographical references (leaves 107-110).
The objective of this thesis, entitled "Reintermediation or Disintermediation? The Impact of ECommerce on Commercial Real Estate Brokerage", is to evaluate the impact of e-commerce on the functional areas of commercial real estate (CRE) brokerage. Our selected functional areas include: database, search engine (sort/match), tour guide, analysis, negotiation, and documentation & closing. The Introduction and Chapter 1 provide an overview of the CRE brokerage industry and current e-commerce business models, Chapter 2 through Chapter 7 examine each functional area from current state and future outlook perspectives, and, lastly, the Conclusion presents our vision for the future of e-commerce and CRE brokerage industry. In the process of evaluating the six functional areas, we will analyze the current business models of the major CRE brokerage-related e-commerce companies and attempt to identify the business models' potential success factors in relation to the functional areas. We will also discuss how commercial real estate brokers can leverage technology to remain competitive in their evolving marketplace and how e-commerce is likely to impact the brokerage industry's future compensation structure.
by Lin Li-Williams and Derek Olsen.
S.M.
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Hinman, Larry E. "A study of the use of banks as an alternative delivery system for real estate brokerage services." Thesis, Massachusetts Institute of Technology, 1988. http://hdl.handle.net/1721.1/74803.
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Olsson, Alexander, and Filip Schröder. "Digitala verktyg för förvaltning och förmedling av kommersiella fastigheter : En inblick i fastighetsbranschens digitala resa." Thesis, KTH, Fastigheter och byggande, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-276736.
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Fastighetsbranschen har länge varit en konservativ bransch med låg benägenhet till förändring. Grunden till detta är branschens stabila affärskoncept, att hyra ut kvadratmeter. Fastighetsbolag har levererat goda resultat under många år då marknaden länge präglats av en stabil ekonomisk uppgång. Detta har föranlett till att branschen inte varit pressade till att följa samhällets digitala transformation. Under de senaste två till tre åren har man däremot kunnat identifiera en ny trend som lett till att många bolags förändringsvilja ökat. Denna rapport syftar följaktligen till att undersöka hur digitala verktyg och hjälpmedel kan effektivisera avyttrings-, förvärvs-, förvaltnings- och förmedlingsprocessen av kommersiella fastigheter. Branschfenomenet proptech och fastighetsdigitalisering har på senare tid förändrat branschen syn på digitalisering och värdet av digitala arbetsprocesser har blivit allt mer påtagligt. Detta har i sin tur resulterat i att branschen just nu genomgår en digital transformation där många bolag gör aktiva val att använda en bred skara digitala hjälpmedel för att effektivisera, spara kostnader eller stimulera intäkter. I och med denna transformation uppstår många frågor och oklarheter kring vilka för- respektive nackdelar som finns med att digitalisera. Genom flertalet intervjuer med representanter från en bred skara bolag så har branschens numera optimistiska inställning till vad som komma skall varit påtaglig. Samtliga intervjuade respondenter uttrycker att framtiden inom fastighetsbranschen kommer att vara digital. Rapporten kartlägger även varför vissa bolag är mer digitalt mogna än andra och hur framtiden kommer att se ut för branschen som helhet.The real estate sector has long been a conservative industry with low activity for change. The reason for this is the industry's stable business concept, to rent out square meters. Real estate companies have delivered good results for many years as the market has long been characterized by a stable economic growth. This has led to real estate companies not being forced to follow society's digital transformation. Though, in the last two to three years a new trend has been seen which transformed many companies' willingness to change. This report aims to analyze how digital solutions and tools can streamline divestments-, acquisitions-, management- and brokerage process of commercial real estate. The industry phenomenon proptech and real estate digitization has recently changed the industry's view of digitization and the value of digital work processes has become more evident. This has resulted in the industry currently undergoing a digital transformation where many companies make active choices to use a wide range of digital tools to streamline the management process, save costs or stimulate revenue. With this transformation many questions and uncertainties arise regarding the advantages and disadvantages of digitalization. Through interviews with representatives from a wide range of companies, the industry's now optimistic approach to what is to come has been evident. All interviewed respondents express that the future within the real estate sector will be digital. The report also maps out why some companies are more digitally mature than others and what the future will look like for the industry.
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Lindqvist, Rut, and Marcus Privén. "Mäklarpappan - En kvalitativ studie om vilka faktorer som påverkar manliga mäklare i valet att ta ut pappaledighet." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23963.
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Studien har som syfte att undersöka vilka faktorer fastighetsmäklare anser påverka valet att ta ut pappaledighet och vilken roll organisationskulturen har i detta. Målet med studien är att svara på följande frågor:●Vilka faktorer anger pappor i fastighetsmäklarbranschen som avgörande för valet att ta ut pappaledighet?●Vilken roll spelar organisationskulturen?Studiens resultat har baserats på sex kvalitativa, semistrukturerade, intervjuer med fastighetsmäklare som antingen ska, är eller har varit pappalediga. Som teoretiskt ramverk användes främst Scheins tre nivåer av organisationskultur samt vetenskapliga publikationer som kopplade organisationskultur med pappaledighet och föräldraledighet. Resultatet visar på att inslag i organisationskulturen i mäklarbranschen är ett hinder som behöver hanteras för att främja jämställdhet på arbetsplatsen gällande föräldraledighet. Det krävs fördjupade studier sett till vilka åtgärder mäklarföretag bör vidta för att påverka förväntningarna kring mäklarnas ständiga tillgänglighet och att förändra bilden av idealmäklaren.The purpose of this study is to examine which factors real estate agents consider to influence them in the choice of taking paternity leave and what role organizational culture has. The aim of the study is to answer following questions:●Which factors fathers specify within the real estate brokerage industry as crucial in the choice of taking paternity leave?●What role does organizational culture play?The result of the study is based on six qualitative, semi-structured interviews with brokers who either will, are, or have been on paternity leave. As theoretical framework Schein's three levels of organizational culture was mainly used followed by scientific publications that linked organizational culture with paternity leave and parental leave. The result show that organizational culture within the real estate brokerage industry is an obstacle that needs to be developed to encourage equality regarding parental leave in the workplace. In-depth studies seems required as to what actions real estate companies need to take to influence broker’s constant availability and change the image of the ideal broker.
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Brito, Alexander. "Behovet av en avskalad mäklartjänst : Behöver traditionella mäklare anpassa sin mäklartjänst?" Thesis, KTH, Fastighetsföretagande och finansiella system, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-296519.
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Bakgrund: Hela 2000-talet har gått präglats av en intensiv digitalisering. Detta har påverkatmånga branscher. Fastighetsmäklarbranschen har haft en trög utveckling relativt till singrannbransch, finansbranschen. Tidigt under 2000-talet dök flertalet verksamheter som hadevisionen att digitalisera mäklarbranschen ytterligare och göra den mer effektiv. Dessa aktörerkan ha varit alldeles för tidigt ute på bollen. De inte har utvecklats och vuxit som mångatrodde. Marknaden verkade inte vara redo för en mer digital bostadsaffär. Den analogamäklaren har således vuxit och fler människor i Sverige väljer att anlita en när man ska säljasin bostad. Syfte: Studiens syfte är att undersöka om det finns ett behov för traditionellafastighetsmäklarföretag att börja erbjuda en avskalad mäklartjänst likt de digitala mäklarnastjänst i syfte att möte en eventuell konkurrens från dessa aktörer. Metod: Studien utgår från en blandning av en kvalitativ och kvantitativ studie utifrån endeduktiv ansats. Det vill säga att studien från den sekundära data som har samlats in i deinledande avsnitten när det empiriska resultatet, den primära data, samlades in. Denna databestår av svar från intervjuer som gjordes via telefon som sedan analyserades och ställdes motden sekundära data för att bekräfta eller säga emot den. Detta är således en komparativ metod. Resultat och slutsats: Resultaten pekar mot att det i dagsläget inte är nödvändigt förtraditionella fastighetsmäklarföretag att hitta snabba lösningar för att möta konkurrensen fråndigitala mäklare. Detta eftersom de digitala mäklarföretagen inte är definitiva konkurrenter,utan endast substitut till den traditionella mäklartjänsten. Däremot visar resultaten att de precisnämnda resultaten inte är något för traditionella mäklare att luta sig tillbaka på. Det är såledesendast en tidsfråga innan mäklarbranschen blir mer digitaliserad och kommer kräva att allaaktörer anpassar sig. Studiens bidrag: Studien ger en djupare förståelse över de digitala mäklarnas situation ochdess konkurrenskraft. Studien har bidragit med att ge en inblick i hur mäklartjänsten kommerbehöva utvecklas och vad som kommer att behövas för att det ska bli en lyckad mäklartjänstmed digitala spår. Framtida forskning: Ett förslag på framtida forskning i ämnet är att undersöka vad somkommer krävas av den mer digitala mäklartjänsten för att lyckas inge tryggheten som är såviktig för konsumenterna. Ett annat förslag är att undersöka detta på internationell nivå, dådenna studie har avgränsats till den svenska mäklarbranschen.Background: During the 2000s the world has undergone an intensive digitalization. However,the real estate industry has developed slowly relative to the financial industry. In the early2000s, several digital brokerage firms appeared with the goal to further digitalize the Swedishreal estate industry. These firms may have been too early because the industry did not seemmature enough. The industry did not seem ready for a more digital housing transaction. Theanalogue broker has thus grown and more people in Sweden choose to hire one when sellingtheir home. Aim: The purpose of the study is to investigate whether there’s a need for traditional realestate companies to start offering a stripped-down brokerage service like the digital brokers’service, in order to meet any competition from the digital brokers. Method: The study is based on a mixture of a qualitative and a quantitative study based on adeductive approach. That is, the collected empirical results, the primary data, where based onthe secondary data that has been collected in the introductory sections. The primary dataconsists of responses from interviews conducted by telephone which were then analyzed andset against the secondary data confirm or contradict it. This is thus a comparative method. Result and conclusion: The results indicate that it is currently not necessary for traditionalreal estate companies to find quick solutions to meet the competition from digital brokers.This is because digital brokerage firms are not definitive competitors, but only substitutes forthe traditional brokerage service. However, the results show that the just mentioned results arenot something for traditional brokerage to lean on. It is thus only a matter of time before thebrokerage industry becomes more digital and will require all firms to adapt. Contribution of the thesis: The study provides a deeper understanding of the situation of thedigital broker and its competitiveness. The study has helped to provide an insight into how thebrokerage service will need to be developed and what will be needed for it to be a successfulbrokerage service a digital track. Future research: A proposal for future research in the subject is to investigate what will berequired of the more digital brokerage service in order to succeed in providing the security thatis so important to consumers. Another proposal is to investigate this at an international level,as this study has been limited to the Swedish brokerage industry.
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Sjöström, Josefin, and Anna Symmons. "Att förmedla en dröm : En studie om svenska fastighetsmäklarföretags positioneringsstrategier på den svenska och spanska marknaden." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30649.
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Ett starkt varumärke är nyckeln till att ett tjänsteföretag ska lyckas behålla en framstående position på marknaden samt för att urskilja dem från andra aktörer. Därutöver krävs det att företaget lyckas med sin positionering, det vill säga att när kunden eller intressenten får ett behov ska den kunna koppla företagets varumärke till just det uppkomna behovet. Vid etablering på en ny marknad är det viktigt att undersöka företagets positionering och varumärkesstyrkor på hemmamarknaden för att avgöra om dessa går att nyttja även på den nya marknaden, eller om de behöver anpassas. Fastighetsmäklarföretag har sett sin chans att internationalisera sig då allt fler svenskar väljer att köpa bostad utomlands. Ett av de mest populära länderna för svenskar att köpa bostad i är Spanien, detta med anledning av klimatet, atmosfären, arbetssituationer eller familjerelationer. Forskare menar att ett företag kan ha svårigheter med att imitera samma varumärkesimage på den internationella marknaden som på hemmamarknaden, det kan beror på faktorer som exempelvis kulturella och legala skillnader. Syftet med denna studie var att undersöka hur svenska fastighetsmäklarföretag valt att positionera sitt varumärke på hemmamarknaden respektive den spanska marknaden samt utreda om de anpassar sin positioneringsstrategi beroende på vilken marknad de riktar sig till. I teoridelen användes befintliga teorier och modeller, i den empiriska delen utgicks detifrån den kvalitativa forskningsmetoden därdatainsamlingen begränsadestill intervjuer. Detta ansågs ge störst djupet i studien samt att det var den mest lämpliga metoden för att få ut den informationen som söktes från informantföretagen. Resultatet av studien visade att samtliga informantföretag vill förmedla ett enhetligt varumärke till sina kunder på de båda marknaderna för att öka tryggheten mot dem. Dock tyder resultatet på att fastighetsmäklarföretagen väljer att anpassa sin positioneringsstrategi på hemmamarknaden jämfört med den spanska marknaden då de huvudsakligen vill förmedla en dröm.For a company to succeed it must have a strong and recognizable brand, this is the most important tool a company can use to be successful. If a company succeeds with its positioning, the client should be able to connect the company’s brand to their needs. When starting in a new market, it is important to examine the company’s positioning and brand strengths in the home market in order to determine whether they can use similar ideas in the new market, or whether the brand positioning need to be adapted. Real estate brokerage firms have seen their opportunity to internationalize due to that more and more Swedes are choosing to buy a property abroad. Spain is one of the most popular countries for Swedes to buy properties in, because of the climate, the atmosphere, work situations and family relationships. Researchers believe that a company may have difficulties imitating the same image in the international market as the home market, it may depend on factors such as cultural and legal differences. The purpose of this study was to investigate how Swedish real estate brokerage firms have chosen to position their brand in the home market and the Spanish market, as well as investigate whether they adapt their positioning depending on the market they are operating on. Existing theories and models where used and as for the empirical part, we have chosen to use qualitative research method and to limit the data collection to interviews. We believed this provided a greater depth to our study and that it was the most feasible way to get access to the information we sought from the companies that we interviewed. We came to the conclusion that all companies that took part in our study want to convey a united brand to its customers in both markets. However, we found that theychoose to alter the way of working their positioning strategy in their home market compared to the Spanish market.
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Caballé, Fabra Gemma. "La intermediación inmobiliaria ante los nuevos retos de la vivienda." Doctoral thesis, Universitat Rovira i Virgili, 2020. http://hdl.handle.net/10803/668959.
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La professió de la intermediació immobiliària a Espanya està liberalitzada o desregulada des de l’any 2000. Això significa que, des de llavors, qualsevol persona pot dedicar-se a la intermediació immobiliària sense l’obligació de tenir una formació acadèmica en matèria immobiliària ni estar col·legiat. El motiu de la liberalització va ser promoure el creixement econòmic, però no es van tenir en compte les externalitats que aquesta liberalització podia desencadenar en relació amb la seguretat jurídica preventiva en l’àmbit immobiliària i de l’habitatge (art. 9.3 de la Constitució Espanyola, d’ara endavant, CE); ni en relació a la protecció de consumidors i persones que accedeixen a un habitatge (art. 51 CE), ni tampoc pel que fa el dret de les persones a accedir a un habitatge digne i adequat (art. 47 CE). La tesi demostra la necessitat d’aclarir la relació contractual amb els intermediaris immobiliaris, la necessitat de que tinguin una formació de Grau universitari suficient i adequada i la seva col·legiació obligatòria. En correspondència, s’amplien les seves funcions i les responsabilitats vers els consumidors i els necessitats d’habitatge. En definitiva, la tesi mostra la necessària reestructuració de la professió de la intermediació immobiliària davant dels nous reptes de l’habitatge, apareguts arrel de la crisi de 2007.La profesión de la intermediación inmobiliaria en España está liberalizada o desregulada desde el año 2000. Esto significa que, desde entonces, cualquier persona puede dedicarse a la intermediación inmobiliaria sin la obligación de tener una formación académica en materia inmobiliaria ni estar colegiado. El motivo de la liberalización fue promover el crecimiento económico, pero no se tuvieron en cuenta las externalidades que esta liberalización podía desencadenar en relación con la seguridad jurídica preventiva en el ámbito inmobiliaria y de la vivienda (art. 9.3 de la Constitución española, en adelante, CE); ni en relación a la protección de consumidores y personas que acceden a una vivienda (art. 51 CE), ni tampoco en cuanto el derecho de las personas a acceder a una vivienda digna y adecuada (art. 47 CE). La tesis demuestra la necesidad de aclarar la relación contractual con los intermediarios inmobiliarios, la necesidad de que tengan una formación de Grado universitario suficiente y adecuada y su colegiación obligatoria. En correspondencia, se amplían sus funciones y las responsabilidades hacia los consumidores y los necesitados de vivienda. En definitiva, la tesis muestra la necesaria reestructuración de la profesión de la intermediación inmobiliaria ante los nuevos retos de la vivienda aparecidos a raíz la crisis de 2007.
The real estate brokerage profession in Spain has been liberalized or deregulated since 2000. Since then, anyone can become real estate agent without having any academic qualification neither join any professional body. The reason for the liberalization was to promote economic growth, but the externalities this liberalization could trigger in relation to preventive legal security in real estate and housing field were not taken into account (art. 9.3 of the Spanish Constitution, hereinafter , SC); neither those related to the protection of consumers and people in need for housing (art. 51 SC), nor in terms of the right of people to access decent and adequate housing (art. 47 SC). This thesis states the need to clarify the contractual relationship with real estate agents, the necessity that they get a proper training at University degree level and their compulsory registration in a public institution. Thus, we extend their functions and responsibilities towards consumers and those in need of housing. In the end, the thesis shows the necessary restructuring of real estate brokerage profession in light of the new housing challenges that appeared due to the 2007 financial crisis.
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Adolfsson, Anna, and Michelle Rosenqvist. "7 LEDARE I FASTIGHETSMÄKLARBRANSCHENS SYN PÅ, OCH HANTERING AV, FASTIGHETSMÄKLARES GRÄNSLÖSA ARBETSFÖRHÅLLANDEN." Thesis, Högskolan i Halmstad, Sektionen för hälsa och samhälle (HOS), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-21697.
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The purpose of this study was to get an idea of how the leaders in the real estate industry perceive and manage boundless working conditions. Questions that were answered were how the leaders in the service influence and control the employees' working conditions. Also how the communication strategies are designed to facilitate the work towards common goals, when tasks are not limited to the workplace. The study examine if boundless working conditions is characterized by unspoken expectations. Based on the current view, seven interviews were conducted with leaders from six organizations in the real estate brokerage. The results showed that the industry is controlled by few limits and that leaders use different strategies to maximize performance and wellbeing. It is a commission-based industry in which all work is according to individual performance where results are measured before the time spent at work. By explicit strategies of working and labor leaders are trying to reduce inequalities, and so they try to also reduce the scope of the psychological contract in certain aspects.Syftet med föreliggande studie var att få en uppfattning om i vilken omfattning fastighetsmäklares arbetsvillkor är gränslösa samt hur mäklarledare uppfattar och hanterar dessa arbetsvillkor. Frågor som besvarats är hur mäklarledare påverkar och kontrollerar de anställdas arbetsförhållanden. Studien undersöker också vilka kommunikationsstrategier som används i arbetet mot gemensamma mål när arbetsuppgifter inte begränsas till arbetsplatsen. Föreliggande studie tar även upp mäklarledares syn på om distansarbete bland fastighetsmäklare präglas av outtalade förväntningar. Utifrån aktuellt syfte har sju intervjuer genomförts med ledare från sex olika fastighetsmäklarorganisationer. Resultaten visade att branschen styrs av få gränser och att ledare använder sig av olika strategier för att maximera resultat och välbefinnande. Dock finns vissa ledarstrategier för att ibland begränsa omfattningen av gränslösheten. Det är en provisionsbaserad bransch i vilken samtliga arbetar efter individuella resultatmål och där resultat värderas högre den tid som läggs på arbetet. Genom uttalade strategier i arbetssätt och arbetsfördelning försöker ledare minska orättvisor, och på så sätt försöker de även minska ramen för de psykologiska kontrakten i vissa avseenden.
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Sites, Danette W. "Off-campus rental housing of students attending Virginia Polytechnic Institute and State University." Thesis, Virginia Polytechnic Institute and State University, 1989. http://hdl.handle.net/10919/50094.
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The purpose of this study was to determine the factors which influence the off-campus rental housing choices of students attending Virginia Polytechnic Institute and State University. An interview schedule was developed and administered by telephone to a random sample of 204 Virginia Tech students who were renting off-campus housing in Blacksburg, Virginia. The data were examined by analysis of means, frequencies, correlations, and t-tests.
The findings revealed significant differences (p<.01) between students who lived in traditional rental apartments and students who lived in student condominiums in preferences for amenities, lease options, and maintenance. No difference in satisfaction levels was found to exist between the groups.
All students in the sample showed preferences for a large number of amenities, most of which were provided by the Blacksburg rental market. Cost was identified as the greatest influence on housing choice for the entire sample, while noise and inadequate parking were the major dissatisfactions.Master of Science
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Brinck, Christine, Johanna Lindau, and Anna Kjellström. "Fastighetsmäklarlagens tillämpningsområde : En analys av kommersiell fastighetsförmedling med utgångpunkt i Svea hovrätts mål nr B 4377-14." Thesis, Linköpings universitet, Affärsrätt, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-119485.
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I skrivande stund föreligger viss oklarhet vad gäller fastighetmäklarlagens (2011:666) tillämpningsområde. I ett avgörande från Svea hovrätt[1] har problematiken kring huruvida fastighetsmäklarlagens bestämmelser är tillämpliga på kommersiella fastighetsförmedlingar konkretiserats. Frågeställningen har varit föremål för diskussion i motiven till fastighetsmäklarlagen, och efter hovrättens avgörande gett upphov till livlig debatt. Lagutskottet har i förarbetena till lagen framhållit att det inte kan betraktas såsom rimligt att man, i samband med en fastighetsförmedling vid en inkråmsaffär, ska vara tvungen att anlita både en företags- och en fastighetsmäklare eller att valet av överlåtelseform[2] ska tillmätas någon betydelse. Regeringen var av samma åsikt som Lagutskottet, men påpekade att det i praktiken ändå oftast anlitas advokater vid förmedlingar av denna typ. Någon särreglering av kommersiell fastighetsförmedling var därför inte på tal, enligt regeringen. Hovrätten valde i domskälen till förevarande mål att tillmäta det “värdejämförandebedömningskriterium”, vilket återfinns i förarbetena till fastighetsmäklarlagen, betydelse. Detta kriterium har av två förespråkare från Mäklarsamfundet kritiserats och domen är, enligt dem, att anse såsom “rättpolitiskt olämplig”. Vi har i analysen intagit ståndpunkten att domen inte är självklar, men att den går att anse som korrekt, vilket även en i uppsatsen omnämnd doktorand i mäklarrätt ansett, ur ett rättskälleperspektiv. Genomgående har vi eftersträvat att, i uppsatsen, utreda vilket tillämpningsområde fastighetsmäklarlagen har. Beroende på målets utgång i Högsta domstolen, vilket förväntas komma tidigast under sommaren 2015, kan det komma att stå klart huruvida en jurist är behörig att förmedla inkråm med tillhörande fastighet. Rättsläget är tillsvidare oklart med anledning av de i analysen, enligt oss, möjliga tolkningsförfaranden, vilka finns att tillgå vid fastställandet av gällande rätt. För att bemöta problematiken på detta område har vi resonerat kring vilken utformning lagen bör ha, för att i framtiden tillvarata de intressen som är i behov av en lagreglering. Sammantaget har vi, trots allt, ansett en avreglering av kommersiell fastighetsförmedling såsom bäst lämpad. [1]Mål nr B 4377-14. [2]Härvid åsyftas andels- eller inkråmsaffär.At the time of writing there is some ambiguity in terms of the Estate Agents Act´s (SFS 2011:666) scope. In a ruling by the Svea Court of Appeal[1] the problem of whether the real estate brokerage Act's provisions apply to commercial real estate agencies has materialized. The issue has been discussed in the preamble to the Estate Agents Act, and raised to a lively debate after the decision in the Court of Appeal. Committee on Civil Law has stated in the legislative history of the Act that it can not be regarded as reasonable that one, in an asset deal, is forced to hire both a business and a real estate agent or that the choice of the transfer form, share or asset deal, will attract some importance. The Government was of the same opinion as the Committee on Civil Law, but pointed out that in practice lawyers in offices, of this type, are often hired. No special regulation of commercial real estate was deemed necessary according to the Government. In the foundations of the decisions of the present case, the Court of Appeal decided to measure the "dividing line criterium” importance. The criterium is found in the legislative history of the Estate Agents Act and has been criticized by two proponents from the Association of Swedish Real Estate Agents. The judgment is according to the proponents considered as "inappropriate according to a legal source perspective". In the analysis we have taken the standpoint, that the judgment is not obvious but that it can be regarded as correct. A standpoint also shared with a graduate student in brokerage right, mentioned below. Throughout this essay we have endeavored to explore which scope the Estate Agents Act has. Depending on the outcome of the case in the Supreme Court, which is expected at the earliest in summer 2015, it may come to be clear whether a lawyer is authorized to convey property associated with assets. The legal position is also, according to us, unclear because of the in the analysis possible interpretation procedures, which are available in the determination of the applicable law. In order to address the problems in this area we have discussed which design the Estate Agents Act should have, in order to ensure the interests which in the future are in need of legal regulation. After all we have considered the deregulation to be the best suited. [1]Objective no. B 4377-14.
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Locke, Stephen L. "TWO ESSAYS ON HOUSING: USING HEDONIC AND QUASI-EXPERIMENTAL METHODS IN (DIS)AMENITY VALUATION WITH HOUSING DATA: THE CASE OF COMMUNICATION ANTENNAS, AND THE VALUE OF BRAND NAME FRANCHISES COMPARED TO LOCAL REAL ESTATE BROKERAGE FIRMS." UKnowledge, 2013. http://uknowledge.uky.edu/economics_etds/13.
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This dissertation consists of two essays on housing, the first on estimation strategies for the valuation of a local disamenity and the second on the structure of the market for the services of real estate brokers.
The purpose of the first essay is to apply hedonic and quasi-experimental methods to measure the value of any disamenity caused by communication antennas. Crucial to unbiased estimates is accounting for both endogenous antenna location and changes in unobservable housing and neighborhood characteristics. Spatial fixed effects are used to control for unobservable characteristics that can influence the location decisions of residents and the location of antennas. Panel data techniques are used to address both time invariant and time varying unobservables and to account for possible changes in the hedonic price function after construction of a nearby antenna. The estimates indicate that houses near communication antennas sell less than comparable houses not located near a communication antenna, and also highlight a shortcoming of applying the difference-in-differences technique to value a local disamenity when houses are affected by the presence of multiple sites.
The second essay compares the performance of brand name franchised and independent real estate brokers with respect to list price, sales price, time on the market, and prevalence in areas with more out-of-state buyers using techniques that control for the different types of agents that choose to affiliate with franchised real estate brokerage firms. The results indicate that most of the difference in the sales price and the time it takes to locate a buyer can be explained by the types of agents that choose to affiliate with franchised brokerage firms, and that on average weaker agents choose to affiliate with franchised real estate firms. In addition, there is an indication that properties in areas with larger shares of out-of-state residents are more likely to be sold by a franchised broker. This result is consistent with the industrial organization literature on franchising that says franchising should be more prevalent in areas where consumers are less familiar with the local market.
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Flat, Emelie, and Pascal Nisan. "Kundorientering : Ledarens roll och provisionens inverkan." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16776.
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Syfte: Syftet med studien är att studera hur ledare jobbar för att åstadkomma ett kundorienterat klimat på en arbetsplats med ett provisionsbaserat lönesystem. Metod: En kvalitativ metod har använts i den här studien. Semi-strukturerade intervjuer gav oss det empiriska underlaget som analyserades med hjälp av den systematiska, strukturerade och abduktiva metoden Well-grounded theory. Resultatet presenteras i empirin med hjälp av mönster som upptäckts. Resultat & slutsats: Vi har överlag kommit fram till att praktiken i stora drag stämmer överens med teorin. De intervjuade ledarna har en överensstämmande uppfattning om kundorienteringens innebörd, men har vissa skiljaktigheter i bland annat deras syn på provisionens inverkan. Ledarens roll ansågs även i praktiken vara avgörande för att de anställda ska vara kundorienterade. Förslag till fortsatt forskning: Studien har utförts med inriktning på enbart fastighetsmäklarbranschen. Vi skulle gärna se en fortsatt forskning kring provisionens inverkan på kundorienteringen i branscher med förhållandevis mindre försäljningar, för att se om det skiljer sig åt. Vidare skulle en studie som liknar vår kunna göras på de anställda för att se om uppfattningen mellan ledare och anställd är annorlunda. Det vore också intressant att få in kundernas uppfattning och undersöka om den överensstämmer med ledarnas och de anställdas uppfattning.Aim: The aim of this study is to study how leaders are working to achieve a customer-oriented climate in a workplace with a commission -based salary system. Method: A qualitative approach was used in this study. Semi - structured interviews gave us the empirical data that were analyzed using the systematic, structured and abductive method Well- grounded theory. The results are presented in the empirical data using patterns that were located. Result & Conclusions: We have generally concluded that the practice is closely matching what prevails in the theory. The interviewed managers and scientists have a consistent view of customer orientation significance but have some differences as well, in particular their views on the impact of commission. The role of the leadership was also considered essential for employees to be customer-oriented. Suggestions for future research: The study was conducted focusing only on the real estate business. We would like to see further research on the commission impact on customer orientation in industries with relatively minor sales, to see if it differs. Moreover, a study similar to ours could be made on the employees to see if the perception between managers and employees is different. It would also be interesting to add the customers’ opinions and compare these with the managers and the employees’ opinions.
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Silva, Rainolenes de Melo. "A corretagem de im?veis no Rio Grande do Norte: das pr?ticas hist?ricas ? emerg?ncia como segmento integrante da fra??o imobili?ria do capital." Universidade Federal do Rio Grande do Norte, 2011. http://repositorio.ufrn.br:8080/jspui/handle/123456789/13643.
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Previous issue date: 2011-09-21Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior
This research proposed to question the development of what was defined as historical practices (commercial, social and political institutions), of the economic activity of the real estate brokerage in the Rio Grande do Norte from the progressive institutionalization of economic agents - individuals (realtors) and legal (real estate) - based on two main approaches: a) the development of economic activity as an integral segment of a fraction of capital (POULANTZAs, 1985; LESSA, 1981). This work set out from a socio-historical approach of the historical practices development the of real estate brokerage in Brazil started in the Southeast, especially in the cities of Rio de Janeiro and S?o Paulo as a result of the "expansion of capitalist relations by the housing sector" (RIBEIRO , 1996). especially the real estate capital ; b) the historical development of relations between labor and capital within the activity, in other words, the development of the relationship between realtors and Real Estate in relation to "group of interests" and their "collective actions" (OFFE, 1984). These historical practices are defined in this research as: 1) mercantile practices, times when there was no distinction between the activity of real estate brokerage and other forms of mercantile capital; 2) social practices, which began in the 1930s, when agents of real estate are to be distinguished from each other within the activity through Taylorist division of labor between workers realtors and developers of real estate; 3) political and institutional practices, initiated in 1962, characterized by State action, in the individualization and distinction of the agents of real estate brokerage as socioprofessional category regulated throughout Brazil by Law 4.116/62 and 6.530/78. The results achieved by the present study showed that in Rio Grande do Norte, due to the specifics as to the peripheral processes of urbanization of the constitution of the land market, as well as the process of conservative modernization of the oligarchic State from the 1960s (CLEMENTINE, 1995; FERREIRA, 1996, 2010, TRINDADE, 2004), the State was led to the development of a late manifestation of the historical practices of real estate brokerage. In other words, it was a process in which historical practices, in particular social practices, not fully developed, mitigating, thus the perception of realtors from his position in the process of exploitation of labor by the Real Estate. And, as a result, of their collective interests front of them.
Esta pesquisa se prop?s a perquirir o desenvolvimento do que foi definido como pr?ticas hist?ricas (mercantis, sociais e pol?tico-institucionalizadas), da atividade econ?mica da corretagem de im?veis no Rio Grande do Norte a partir da progressiva institucionaliza??o de seus agentes econ?micos pessoas f?sicas (corretores de im?veis) e jur?dicas (imobili?rias) com base em dois enfoques principais: a) o desenvolvimento da atividade econ?mica enquanto segmento integrante de uma fra??o de capital (POULANTZAS, 1985; LESSA, 1981), em especial da fra??o imobili?ria do capital ; b) o desenvolvimento hist?rico das rela??es entre o trabalho e o capital no interior da atividade, ou seja, o desenvolvimento das rela??es entre corretores de im?veis e imobili?rias no que tange aos grupos de interesse e de suas a??es coletivas (OFFE, 1984). Este trabalho partiu de uma abordagem socio-hist?rica do desenvolvimento das pr?ticas hist?ricas da corretagem de im?veis no Brasil iniciadas no Sudeste, especialmente nas cidades do Rio de Janeiro e S?o Paulo como resultado do processo de expans?o das rela??es capitalistas pelo setor habitacional (RIBEIRO, 1996). Tais pr?ticas hist?ricas est?o definidas no presente trabalho como: 1) pr?ticas mercantis: momentos em que n?o havia distin??o entre a atividade da corretagem de im?veis e outras manifesta??es do capital mercantil; 2) pr?ticas sociais: iniciadas nos anos de 1930, momento em que os agentes da corretagem de im?veis passam a se distinguir entre si, no interior da atividade atrav?s da divis?o taylorista do trabalho entre trabalhadores corretores de im?veis, e empres?rios das imobili?rias; 3) pr?ticas pol?tico institucionalizadas: iniciadas em 1962 caracterizadas pela a??o do Estado na individualiza??o e distin??o dos agentes da corretagem de im?veis, como categoria socio-profissional regulamentada em todo Brasil pelas Leis 4.116/62 e 6.530/78. Os resultados alcan?ados pelo presente estudo mostraram que no Rio Grande do Norte, em decorr?ncia das especificidades quanto aos processos de urbaniza??o perif?rica da constitui??o do mercado de terras, assim como, do processo de moderniza??o conservadora do Estado Olig?rquico a partir da d?cada de 1960 (CLEMENTINO, 1995; FERREIRA, 1996; 2010; TRINDADE, 2004), o Estado foi levado ao desenvolvimento de uma manifesta??o tardia das pr?ticas hist?ricas da corretagem de im?veis. Em outras palavras, um processo no qual as pr?ticas hist?ricas, em especial as pr?ticas sociais, n?o se desenvolveram plenamente, mitigando, dessa forma, a percep??o dos corretores de im?veis de sua posi??o no processo de explora??o do trabalho pelas imobili?rias. E, como consequ?ncia, de seus interesses coletivos frente ?s mesmas.
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Giannella, Marcela Gomes. "Purpose-built accommodations: what attributes do students value more when choosing where to live?" reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/20231.
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This research reveals what attributes and services student housings and purpose-built accommodations provide their target groups with. It analyzes not only the developing and growing student housing market in Brazil but also its trends with the goal of establishing which characteristics students from four specific private institutions (FGV-Eaesp, FAAP, Mackenzie and PUC) value more when choosing their accommodation. By studying what is a student housing and offered attributes, analyzing benchmarks, competitors and market tendencies, one was able to gather information that allowed to define what aspects are considered a priority during a renting decision making process. The qualitative and quantitative field researches enhanced the analysis by distinguishing what is of basic provision and what adds value to the business as well. The expected result of this study is to provide the real estate company which will develop the purpose-built residency for students with their target group profile and preferences, linking the findings from the carried research to the academic information on the subject and the market assessment of the sector.
Este estudo revela os atributos, serviços e espaços tanto moradias genéricas onde estudantes podem morar quanto residências feitas especialmente para estudantes, oferecem ao seu público-alvo. Analisa o mercado em desenvolvimento e crescente de residências estudantis no Brasil assim como as tendências com o objetivo de estabelecer quais características estudantes de quatro instituições privadas especificas (FGV-Eaesp, FAAP, Mackenzie e PUC) são mais valorizadas quando escolhem suas moradias. Através da análise do que compõe uma residência estudantil e suas características, a analise de benchmark e das tendências de mercado, é possível angariar informações as quais, junto com as pesquisas qualitativa e quantitativa, permitem a definição de quais aspectos são considerados prioridade durante o processo de decisão de qual acomodação alugar – o que é deve ser serviço de provisão básico e o que adiciona valor à acomodação quando oferecido à parte também. O resultado esperado deste estudo é prover à empresa construtora a qual desenvolverá a residência com propósito único de atender estudantes o perfil do seu público-alvo e suas preferências, ligando as descobertas feitas com as pesquisas à informação contida em estudos acadêmicos sobre o assunto e na análise de mercado realizada.
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Su, Kueihs-Hsiang, and 蘇貴香. "Consumer Complaint Behavior in Real Estate Brokerage." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/86013692588449659648.
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碩士逢甲大學
土地管理所
94
Due to the complexity and difficulty of real estate transaction, consumers usually buy or rent the property by real estate brokers. However, as real estate brokerage flourishing, the number of real estate disputes grows. This study focus on determinants of consumer complaint behavior (CCB) in real estate brokerage. The principal objective is to understand the factors of CCB and evaluate the way dealing with those problems. Descriptive statistics, one way ANOVA, chi-square and t-test are used in this study. The results can be summarized as follows: 1. Reconciliation, mediation and arbitration are suitable for alternative dispute resolution. 2. It is important to concentrate on the alternative resolution and factors of complaint behavior when applying CCB theory on real estate brokerage disputes. 3. People tend to take public action to dispose of estate brokerage disputes. 4. When handling real estate disputes, consumers care about credibility, special skill, execution, time, money and convenience. 5. CCB factors have influence on complaint response styles, which are relative to the way dealing with real estate brokerage disputes.
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Chen, Ying-Jo, and 陳穎柔. "A MCDM Approach To Real Estate Brokerage Service Quality Analysis." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/35248314050305807480.
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碩士開南大學
財務金融學系
100
This paper utilizes decision making trial and evaluation laboratory (DEMATEL) in multiple criteria decision making (MCDM) to explore the interrelationship of real estate brokerage service quality. The empirical findings discover that the criteria of real estate brokerage service quality possessed a self-effect relationship based on DEMATEL. According to the influential network relation map (INRM), the dimension that decision-makers should improve first is empathy for enhancing the performance of real estate brokerage service quality effectively. The corporations and staffs of real estate brokerage are suggested to comprehend and contend the customers’ needs, consider the benefits of customers as the first priority, and provide customers with services when they are available for improving the performances of real estate brokerage. This research can provide the decision-makers of real estate brokerage with a valuable decision model to improve their service quality.
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Lin, Ci-En, and 林啟恩. "The Study of Firm Boundary in Real Estate Brokerage Industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/36303765375936945543.
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碩士中原大學
企業管理研究所
97
In Taiwan, the ownership of the branch stores in the real estate industry can be categorized into direct system, chain store and single shop, in which brokers, branch stores, own specific human assets. According to the transaction cost economics (Williamson, 1975, 1985), the existence of asset specificities, the exogenous transaction cost, always induces the hold-up behavior, the endogenous transaction cost. When real estate headquarters intend to reduce opportunistic behaviors caused by sales agents in the branch stores, keeping the ownership of those branch stores, the downstream integration strategy, is an appropriate approach to reduce the hold-up problem. However, the different branch stores face different market segments. To improve the sales incentive of local branch store is one of key successful factors to survive in severe market competition. According to the property models raised by Grossman and Hart (1986) and Hart and Moore (1990), the GHM model, when sales agents keep the local ownership of branch stores, it provides the highest sales incentive for sales agents. It implies, disintegration policy, or the division of labor, between headquarter and branch stores will improve the business performance. In this thesis, we investigated real estate markets in Taipei city. We found that the transaction price, average unit price for real estate and the length of transaction duration has no effect on the firm boundary strategy, i.e., the integration or de-integration between the headquarters and branch stores. However, we do find out that the price expectation provides strong impacts and it is property right incentive dominates the transaction cost economics here in Taipei.
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Chen, Shu-Hua, and 陳淑華. "A Case Study of Marketing Management of Real Estate Brokerage." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/ez4vk4.
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HUANG, CHIUNG-FA, and 黃烱發. "Research on the Management of Real Estate Brokerage Franchise Stores." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7jjjh2.
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碩士逢甲大學
建設碩士在職學位學程
107
The Regulations on the Management of Real Estate Brokerage has been officially enacted since 1999. It has been 20 years since the people's trading in real estate through the real estate brokerage industry. The shackle franchise industry, including the real estate brokerage industry, has become a popular trend. Nowadays, the big environment is not good, the number of building transfer houses is falling, and the number of real estate brokerage stores is still high. The real estate brokerage franchise stores are facing severe operational management challenges. This study adopts the case study method in the qualitative research, selects the shop owner who has opened the store for at least ten years, and is familiar with the development history of the real estate brokerage brand and the internal and external business environment as the research object. This study interviewed eight shopkeepers and analyzed the case results after in-depth interviews. They summarized the factors of location selection and human resource management strategy, leadership style and key success factors, SWOT and development strategy, and finally studied result.
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Wang, Haw-Yi, and 王豪毅. "The Real Estate Brokerage Service Quality Research of Taipei County." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/61636154455184373731.
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碩士萬能科技大學
經營管理研究所
95
The real estate brokerages have the characteristic such as highly interacting, high level of customize, the results of service are fluctuate and involve lots of professional knowledge...etc. It‘s really difficult to customers to distinguish the process of service is advantage or disadvantage, and the real estate brokerages have the distinctive feature of local because the customers from different area have different requirements. Taipei County which has the most population in Taiwan, This thesis use the SERVQUAL scale that Parasuraman, Zeithaml, and Berry developed in 1988 as the tool, and the results as below: （1）The researches indicate that customers expect the real estate brokers can accomplish the things that they promised on time, and treat each respective customer passionately. （2）When the real estate brokers face the customers who have different characteristics, they must especially enhance the understanding to the customer’s expectations and requirements about the service, and tell the customers the limits of their abilities clearly and honestly. （3）Comparing with other areas we can find that no matter where we are, all customers pay attention to that if the real estate brokers could concern about every customer sincerely. （4）dealers thought that the real estate brokers should have eager and concerned at the least, and increase the communications between dealers and customers, so that customers won‘t fell the real estate brokerages can not accomplish the initiatory expectation.
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Chiang, Chia-na, and 蔣佳娜. "The Influence of E-Commerce on Real Estate：The Real Estate Brokerage in Kaohsiung." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/45804378333906537254.
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碩士國立屏東商業技術學院
不動產經營系
97
Real estate brokerage in recent years have invested a large amount of funds in the media and e-commerce marketing, it goes without saying the effectiveness generated by the use of e-commerce. But at the same time, whether the import of e-commerce will impact on the real estate of brokerage (store area, location, rent)? The argument differs by far, the relevant literature on the empirical analysis are also inadequate. So this article is from the major service functions of e-commerce provided by the domestic real estate brokerage web site, to explore the impact on the real estate of brokerage after the import of e-commerce. This study as using the way of sales of questionnaire investigation interviews to the real estate brokerage of Kaohsiung and adopts simultaneous equation model (2SLS and 3SLS), the multinomial logistic model as the tool of analysis example to verify the study of the various assumptions. In the simultaneous equation model, as a result of the 2SLS estimation results better, the 2SLS method, is the main results of the analysis of this paper. Empirical study result displays the positive correlation on real estate brokerage to the store area, the total rent, store location of customized information services, legal and financial spreadsheet sharing, activities, news information function that the real estate brokerage offers; The negative correlation on real estate brokerage to the store area, the total rent, store location of company and product information, audio-visual, online booking consultation that the real estate brokerage offers. In addition, numbers of entrusted buying, numbers of entrusted selling and broker working hours of the real estate has a positive relationship on the area; the quantity of sales confirmation; the type of company management has a negative relationship on the total rent.
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Wang, Chung-jen, and 王中仁. "The Research of Real Estate Brokerage Service Quality Perceived by Customers." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/91273963588785125696.
Full textAbstract:
碩士國立交通大學
管理科學研究所
86
The main point of paper is to evaluate overall real estate brokerage servicequality (SQ) by both service process and outcome quality. Service process quality is construct by SQ gap 5 of PZB SQ model. Service outcome quality is construct by customers satisfactions about three dimensions including selling price ,spent timeand transaction process. As the economy in Taiwan continues properously, the service industry of real estate brokerage grows fast. But there''sstill cognition gaps and troubles between customers and real estatebrokers andagents, although most of realtors try to improve service quality. Above, it describe a phonomenon that customers are unsatisfied with service that provided by realtors and real estate brokers. The characteristics of services provided by realtors are customizing,interacting frequently and closely between seller ,buyer and realtors,uncertainly service results, and involving with wide scope of specialized knowledge in service process. General public can''t easily evaluate the entire service quality whether is good enough or not.At the same time,most of literatures focus on only evaluating service process ,not including service outcomes and results. The results of research are following:1.The expectation level of service attributes by those that never reached the service provided by realtors is higher than those reached. The importance of service attributes is indifferent. 2.Overall real estate SQ perceived by customers is related to both service process quality and service outcomes quality. And thecorrelation-coefficient between overall SQ and service outcome quality is higher than coefficient between overall SQ and service process quality.
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HU, YUEH-CHI, and 胡月綺. "The Study of Competency Important Factors for Real Estate Brokerage Staff." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/haz398.
Full textAbstract:
碩士南臺科技大學
企業管理系
104
Real estate is a critical indicator of national economic development. Under the effect of globalization and internationalization, the real estate industry will face the unpredictable factors of external changing environment. Therefore, it is a serious issue for the real estate industry to understand the required knowledge, skills and attitudes for agents and brokers, which helps the industry to understand how to turn challenges into opportunity in the dynamic environment. This study applies the method of Analytic Network Process to investigate the important functions of agents and brokers in the real estate industry. The study results will be the key recruiting criteria of the real estate industry, therefore saving the recruiting and training costs for industry, and provide self-assessment of competency for the potential real estate agents and brokers. The results show that the weight of professional knowledge has the highest proportion among the three research dimensions, such as professional knowledge,skill and attitude,. Under the consideration of criteria indicator of assessment, the key indicators include emotional management, communication skills, awareness of market trend of real estate, problem analysis and solving ability, and the professional knowledge of real estate. Real estate salesperson is the most important role in the real estate brokerage industry. Therefore the required competencies of real estate salesperson include the improvement of following factors, such as the awareness of market trend of real estate, communication skills and emotional management and so on. In addition, this study also provides some critical issues of real estate brokerage industry for further study.
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FEI-HSIUNG, TANG, and 唐飛雄. "Study of the real estate brokerage Management System in cross straits." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/03212894817955299098.
Full textAbstract:
碩士中國文化大學
法律學研究所
95
Real estate agency has been developed for more than one hundred years in our country. Thus, the government announced “the Real Estate Brokerage Management Act” in 1999 and revised the partial articles in 2001. Due to the fast vicissitudes of the society, economy environment in the past few years, the awakening of consumer consciousness grows day by day. After entering into the World Trade Organization(WTO) since 1987, we are facing the challenges and competition of professional service from the international real estate industry. Taiwan real estate agency is moving toward: factitious information, union with the same business strategy, forming an alliance with relative business system, more liquid, public, global service types, changeable commercial activities. The current real estate management legal system has gradually been far insufficient for the virtual necessity. Therefore, the topic of this article is to make advisory opinions and suggestions to the current legal system and make monograph, In addition, the author participating the revise of ” the Real Estate Brokerage Management Act”, would like to contrast with mainland real estate legal system simultaneously, consults mutually through information exchange and experience sharing. The article is divided into nine chapters, the first chapter is introduction of background, the research intention and purpose, the research scope/construction/ method, and elaboration on defining proper noun, The second chapter introduces the historical evolution, current market conditions, future prospect, and forecast of real estate agency in cross-straits. The third chapter relates real estate broker industry legal system which includes the definition and the law origin legally and practically. The fourth chapter introduces the control system in cross-straits real estate broker industry, including the positive and the negative elements and qualifications of the real estate broker and agent. The fifth chapter expounds the right, duty, responsibility of real estate broker and agent in cross-straits, The sixth chapter explains the disciplinary punishments to both broker and agent in cross-straits real estate industry. The seventh chapter focuses on the discussion of correlation transaction security, including the law application to real estate instruction leaflet, cooling-off period, the mediation system, escrow system for property transaction. The eighth chapter states about ”the Real Estate Brokerage Management Act”. The ninth chapter makes conclusion and expectation and proposals to the Real Estate Brokerage Management Act.
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HUANG, CHIU-LUM, and 黃久倫. "Taiwanese Real Estate Brokerage Industry Cross-Strait Investment and Embedded Development." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/34329069913417952199.
Full textAbstract:
碩士國立臺北大學
不動產與城鄉環境學系
94
Taiwanese real estate brokerage industry has crossed Taiwan strait to invest in China for more than ten years. Due to less operative funds needed compared with manufacture industry or other service industry, the cross-border investment obstacles in financial side are less in this industry. The thesis explores how Taiwanese real estate brokerages adjust themselves to adapt to local institutions and culture, at the same time mobilize their resources to shape the restructuring local institutions and industrial practices. It emphasizes the relationships of cross-border actors and local institutions. The study revises global production network (GPN)’s frameworks to observe the localization process under the interactions enterprise operative network, local institution and local asset. The study finds out that Taiwanese real estate brokerages cross-border investment in China not only develop operative models that were different from home country is operations to deal with local institutional environment, but also learn various capabilities that do not use in their home country, such as the capabilities to manage local uncertain cultural, politic and financial factors, and the embedded capabilities to interact with local relational actors. It also finds out Taiwanese real estate brokerages have different operative practices, including changes of franchise patterns, the divisions of custom groups, and the adoption of different cooperation approaches to deal with different local enterprises or local governments. Localization is an embedded and dynamic evolution process, with the deepening interactions with local institutions and local assent. During this process, the non-traded relationships with local players are essential for tackling the dilemma and challenges that they faced in the Chinese real estate market.
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Chieh-, Ju Chou, and 周杰儒. "Consumers' cognition and attitudes toward the brokerage services of real estate agency." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/45784169404220412013.
Full textAbstract:
碩士逢甲大學
土地管理學系
87
Consumers'' Cognition and Attitudes Toward the Brokerage Service of Real Estate Agency Abstract Consumers'' cognition and attitudes are the mental process before they make the decision of purchasing. The author uses the decision-making process in the E.K.B. Consumer Model to exam consumers'' cognition, and the Ideal-Point Model to measure consumers'' attitudes toward the brokerage service of real estate agency. Further more, based on the consumers'' cognition and attitudes, the author implies several suggestions of marketing strategy to the real estate brokerage agency. Key Word: Cognition, Attitude, Consumer Behavior, Real Estate Brokerage Agency, Brokerage Service, E.K.B. Consumer Behavior Model, Ideal Point Model
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Huang, Miao-Chang, and 黃苗章. "The Analysis of Competitive Advantages on A Real Estate Brokerage Network Platform." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/70902947993357170901.
Full textAbstract:
碩士元智大學
資訊管理學系
99
Recently, the rise of the Internet industry makes internet marketing become the most popular advertising methods. Housing agencies are definitely involved in this trend. They use the keyword advertisement provided by search engines or build up their own websites as the internet channel for business developments. In this thesis, by using SWOT theory and Five Forces analysis, we intended to develop certain strategies for a sample company to build up the competitive advantages and tactics.
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TSENG, CHAO-YUNG, and 曾朝永. "The Influence of Training on Performance of Real Estate Brokerage Firms – A Case Study of Real Estate Brokers in Taichung,Taiwan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/68mvnp.
Full textAbstract:
碩士逢甲大學
土地管理學系
106
This study mainly discusses the implementation of training and performance on the real estate brokerage,put forward three hypotheses, by means of a questionnaire survey for performance on the real estate brokerage of Taichung City, with the relevant data of this study and the theory of each scholar,and analyzed the implementation and implementation trainingand performance on the real estate brokerage so as to explore the effectiveness and necessity of implementing performanc and training,and for the proposed verification, found that all three hypotheses are established, and trainingand performance for the improvement of the real estate brokerage is effective, and the analysis results and then summed up the following three points: 1. The implementation of education and training has a positive impact on employees and organizations and their necessity. 2.The implementation of trainingand performance can also be said to be an investment made by the business operators of the real estate brokerag. However, there must be risks for investment. Therefore, planning for the operation of capital and resources needs to be properly planned. 3. Before training, evaluate the organizational development goals and the functional gaps of employees, understand the implementation of the training direction, review the training synchronously, ensure the correct direction to make the training more efficient, and also assess the growth and benefits after training.
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LIN, HSIU-MING, and 林秀銘. "The Impact of the Luxury Tax Implementation on the Real Estate Market and Response Measures Taken by Real Estate Brokerage Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/00501328773015877488.
Full textAbstract:
碩士中華大學
企業管理學系碩士班
100
In view of the unreasonable soaring house prices in some parts of Taiwan since 2009, this normal phenomenon in the non-real estate market has become the top-of-list grievances. Additionally, the short-term housing transaction and transfer tax burden is either low or without tax burden, because of the excessively low interest rates, higher profits, and speculations. If this short-term hosing price hike continues to be let loose, the normal trading and development of the real estate market will be affected. Hence, in order to inhibit the rapid rise in house prices, the government has introduced a number of real estate control policies to prevent a real estate bubble crisis that may arise. In June 2011, the “Specifically Selected Goods and Services Tax”, which is known as the “Luxury tax” was formally implemented. The luxury tax was also explored throughout this study. As regulated, the tax collection items include homes held for two years and their bases, or urban lands with construction licenses issued by law. Regardless of gain or loss, they are taxed 10%-15% of the actual transaction amount, the purpose of which is to cool the real estate market. This study aimed to explore and analyze the luxury tax policy content and current implementation condition. Through observations and discussions during the development period, the impact on the real estate market after the implementation of the act was found. In addition, through expert interviews, the analysis results were compiled to summarize the response measures to be taken by the “Real estate brokerage industry.” This research is expected to serve as a managerial reference for the real estate brokers, with the hope of reducing risks and seeking business opportunities. Furthermore, in accordance with the luxury tax implementation effectiveness in this study, it is suggested that the government effectively integrate the real estate policies and complete the related complementary measures in order to effectively curb house prices, ensure the sound development of the real estate market, and bring transaction prices onto the right track.
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HSU, NAI WEN, and 許乃文. "The Influence of E-Commerce on Business Performance：The Real Estate Brokerage in Kaohsiung." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/75308955127361614370.
Full textAbstract:
碩士國立屏東商業技術學院
不動產經營系
95
In the last year, real estate brokerage uses the huge service of E-commerce (electronic commerce) and the function of the Marketing. What kinds of influence does E-commerce bring essential and non-essential on business performance for real estate brokerage? A result of business performance includes the aspects comprehensively, hard to be judged by the single indicator. This study uses the function of E-commerce from real estate brokerage offers, the input of the level acceptably of E-commerce to attempts to probe into the impact in business performance of the real estate brokerage in order to be each constructed distribution and result of objective influence between the surfaces. This study uses questionnaire investigations to interview the real estate brokerage in Kaohsiung and adopts the structural equation models（SEM）as the analysis tool. The result displays the positive correlation on real estate brokerage to business performance of E-commerce function and input that the real estate brokerage offers. In addition, it also displays the positive correlation on the sales of real estate brokerage to business performance of E-commerce function and input that the real estate brokerage offers. But, it also displays the non-positive correlation of the real estate brokerage to the level acceptably of E-commerce in business performance. In addition, this study uses the method of Cluster structural Analysis. The result displays diverseness between the type of company management and the age and work experience of real estate brokerage. By the way, it also displays different attribution has diverseness in cognition between the type of company management and real estate brokerage on the influence of E-commerce function and the real estate brokerage to the level acceptably of E-commerce in business performance.
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LIU, CHIA-CHEN, and 劉家蓁. "A Study on The Explanation Obligation Of The Real Estate Brokerage ––Obnoxious Facility." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/50716708946520542899.
Full textAbstract:
碩士國立高雄大學
法律學系碩士班
105
The title of the research paper is “A study on the explanation obligation of the real estate brokerage –– Obnoxious facility.” Hence, the paper focuses its research on “Other Important Items” in “Mandatory Provisions to be Stated and Prohibitory Provisions of the Instruction of Real Estate.” First of all, “obnoxious facility” is not a legal term, but merely a rough concept in real estate market transactions. Nowadays it is very often to see disputes happen because of the different interpretations between the parties concerned. In order to promote people’s greater attention to the protection of real estate transactions in Taiwan, maintain a sound operation of the real estate market and realize protection of the rights and benefits of real estate consumers, the Executive Yuan proposed in 2000 taking “Mandatory Provisions to be Stated and Prohibitory Provisions of the Instruction of Real Estate” as an integrated standard. In Apr. 13, 2015, the above template was revised by the Executive Yuan through an explanation in the letter reference Nei Shou Jhong Ban Di Zi No. 1041302558. In this letter order, “Other Important Items” were added, clearly stating that the important facilities within the area of radius 300 meters surrounding a building should be listed out, firmly establishing the obligation of the selling parties that they should explain to consumers the “obnoxious facility.” On Oct. 1, 2016 this provision was officially implemented, and taken as a reference for giving protection in handling the disputes over obnoxious facility during the purchase and sale of real estate products, with the purpose to decrease cognitive differences between the two parties of a transaction, and further avoid production of transaction disputes. The legal problems happened in the purchase and sale of obnoxious facility can be frequently seen in different courts. The reason why the purchase and sale of real estates are under such a great attention in transactions is that a real estate for residence is closely related to the personal living space of people. If there is an obnoxious facility existed around the house, it will create psychological uneasiness and fear to the individuals, and the quality of their living will be affected. As a result, the objective market price of the house will be decreased. Therefore, whether there is existence of obnoxious facility around a house belongs to a piece of important information to the transaction of real estate. The key point of this issue is whether the broker has fulfilled his/her obligation to make a clear explanation of the surrounding environment when a real estate product is introduced and sold. Nevertheless, in the old days there were no legal regulations stating the obligations of real estate brokerage. Over the past ten years and more, the transaction prices of real estates have been continuously rising at an unprecedented speed; and real estate transactions always involve professional knowledge that is intricate and obscure to consumers. Consequently, between real estate brokerage and real estate consumers, an extremely great gap is formed, no matter on information or abilities to negotiate before signing of an agreement. The main reason for endless emergence of disputes in real estate transactions is the asymmetry of both information and position between the two parties. In order to protect the consumers of real estates and handle the purchase and sale disputes of obnoxious facility smoothly, provision of sufficient real estate information to consumers by real estate brokerage has become a necessary trend. Keywords: Instruction of Real Estate, obnoxious facility, explanation obligations of brokerage, information asymmetry
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Lin, Wan Chen, and 林琬真. "The exploratory study of employee’s service behaviors: example of real estate brokerage industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/97561279828427102004.
Full textAbstract:
碩士國立政治大學
企業管理研究所
100
Service industry has become an important foundation for national economic development. So how to provide better service to make customer satisfied has become an important issue. In service organization, employee’s behaviors and attitude toward customers are on behalf of organization. And employee’s service behavior in the process of interacting with customer will influence how customer perceives service quality. What’s more, the real estate brokerage industry plays an important role in service industry. The number of stores of real estate brokerage industry in Taiwan is more than 5,000 stores, only less than the number of convenience stores. Therefore, this study used the salespersons in real estate brokerage industry as sample to explore the first-line employee service behaviors. And this study discussed the similarities and differences in service behaviors when salesperson sold the houses with higher or lower price, and faced customers with different needs. This study used a sample of the salespersons of real estate brokerage industry in Taipei. After interviewing 49 salespersons, whose working experience is more than 8 months, the study turned the transcripts into analyzable items. By the similarity of the items, this study classified the items into 10 categories. The result is that no matter the salespersons sold the house with higher or lower price, or faced customer need of consumption or investment, they mostly provided the organization expected customer service behaviors. But when they sold the house with higher price, or faced the customer need of investment, they even provided the more customer service behaviors which are not required.
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Chang, Hsin-Min, and 張欣民. "A study of disintermediation effect on real estate brokerage industry by FSBO's websites." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/76743352118979557328.
Full textAbstract:
碩士國立政治大學
地政研究所
94
Following the emerging of internet, traditional retail channels of books, banks, stocks, tourism and ticketing have faced the challenges from many internet-based businesses (electronic commerce) which eliminating intermediary between buyers and sellers make products or services to sell cheaper and faster. And there are many researches on such kind of disintermediation effects in foreign society. But till now there is not any kind of disintermediation study in Taiwan. This study is a beginning research of disintermediation in Taiwan. Though the real estate brokerage industry, which relying more on middleman (broker) than others, has the high-priced and idiosyncratic product features, it also faces the direct challenges from for-sale-by-owner (FSBO) websites. So the study tries to find out what is the key factor that caused the disintermediation and how far it goes in the real estate brokerage industry. The major findings of the study are that transaction cost is the real factor that caused the disintermediation, the functions and status of real estate brokers are still not easily to take place by FSBO websites and the later has to intensify content layouts, increase website’s reputation and offer extra services to attract more users to FSBOs.
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陳世仁. "The Effect of Real Price Registration on the Real Estate Brokerage – A Case Study of Company A." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/678c4x.
Full textAbstract:
碩士逢甲大學
經營管理碩士在職專班
103
Abstract Real Price Registration System has been on the road, and has formed a price-logging structure of real estate transactions. This system will continue to dominate the transparency of real estate transaction price, and will become the rule of the entire real estate transactions in the future. Moreover, Real Price Registration System definitely will generate far-reaching ripple effects on the company management of real estate brokerage. This study mainly explored the impacts and effects caused by the implementation of Real Price Registration System on the real estate brokerage and the market of real estate transaction. Furthermore, this study probed into the strategies which Company A applied in response to the implementation of Real Price Registration System. And the purposes of this study are as follows: 1. To investigate consumers’ perceptions of the implementation of Real Price Registration Policy, and what consumers think the real estate brokerage has to do in response to the policy. 2. To explore the effects of Real Price Registration System implemented by the government on the real estate brokerage. 3. To explore the effects of Real Price Registration System implemented by the government on the real estate transaction market. 4. To probe into the strategies which Company A applied in response to the changes of the real estate transaction market caused by the implementation of Real Price Registration Policy. 5. To summarize and provide suggestions as references for the government authorities. Due to the frequent changes, diversified and complicated human social phenomena, this study was conducted qualitatively. And data were collected by means of secondary data analysis, participant observation, as well as in-depth interview. By analyzing and discussing the gathered data, consumers’ perceptions of the implementation of Real Price Registration Policy, and what consumers thought the real estate brokerage had to do in response to the policy were summarized. In addition, the effects of Real Price Registration System implemented by the government on the real estate brokerage and the real estate transaction market were summarized as well. Moreover, confronting with changes in the external environment caused by the government’s implementation of Real Price Registration System, Company A of this study set up coping strategies and also put them into effect by the SWOT analysis. Therefore, Company A has been making profits continually. And the management model tallies with the economic benefits. Finally, summaries and suggestions were provided as references for the government authorities.
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LAI, HUNG-JEN, and 賴宏仁. "The Management Strategy Analysis for Self-Owned Brand Real Estate Brokerage : Taking LIU-HO REAL ESTATE AGENT in YUNLIN County as an example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ts938a.
Full textAbstract:
碩士崑山科技大學
房地產開發與管理研究所
107
The Real Estate Agent industry in this thesis has become the main broker of the housing transaction market. Therefore, the Real Estate Agent established in various towns and cities across the country. The large company with strong funds and resources have set up their headquarters to establish franchise in various places, but in some area, the single-store brand-owned house owners, whether they are large-scale franchise brands or small-scale single-store brands, want to stand out from the increasingly competitive Real Estate Agent market with their unique business strategy. In this study, we first utilize the "six management points" of the Real Estate Agent business strategy by literature analysis method, and then designed interviews issues. Through interviewed the Yunlin's own brand operators with in-depth interviews and obtained the three strategies. The "three strategies" of the operation, LIU-HO REAL ESTATE AGENT adopted the self-described method and the interview method to get the business strategy of "One Goal to Create the Dealing Opportunity", and then obtain the competitive advantages and disadvantages of LIU-HO REAL ESTATE AGENT by SWOT analysis. The analysis of the self-created brand management strategy of real estate agency industry in this study, from the literature related to the management of real estate agency, we summarized and analyzed the “six management points”, which are “Human Resources, Marketing System, Brand Image, Operation system, management style, business district management. The "three strategies" of Yunlin's own brand housing agency industry management are "wide-ranging contacts, professionalism, cooking business district" and so on. Analyzing the self-described of LIU-HO REAL ESTATE AGENT, to get the business strategy of “One Goal to Create the Dealing Opportunities” is based on the “six management points, three strategies, one goal”. Finally, a proposal was made to the LIU-HO REAL ESTATE AGENT, which is "upgrade the reputation". In addition to provide the reference for the company's next-stage strategy, this study provided the suggestion for the operators who want to establish their own brand.
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Yeh, Chih-Ying, and 葉誌螢. "The Site Selection of Real Estate Brokerage Firm --- A Case Study of Kaohsiung City." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/9yg7az.
Full textAbstract:
碩士長榮大學
土地管理與開發學系碩士班
102
Abstract In the past decade since year 2003, it’s unlike historical experience with a high and low business cycle every 5 to 7 years for Taiwan’s real estate. The price and volume of this band has risen together for 10 years. The performance of real estate outshone others and amounts of opened housing agent continuously hit the peak number. Therefore, how to choose an expansion location that is helpful for business development is an important issue. For all businesses that rely on storefront, the choice of location is the most important requirement for starting-up. It is believed that when a housing agent decides to choose a good expansion location is not only just entirely groundless believe in experience, but considers multiple factors for expansion; however, there are just a few people will put factors of considerations into text, data and science. In order to understand importance, accuracy and consideration sequence that gave priority by housing agent between each factor of consideration, the purposes of this study are as follow: 1.Through depth interviews and expert questionnaire, it generalized evaluation factors that agent choose location. 2.It used Analytic Hierarchy Process (AHP) to calculate weight of evaluation factors and find out the best model of setting-up location for housing agent. In order to increase contribution and practicability of this study, according to final scope of study limitations, it especially chose 5 agents opened within 10 years in the administrative areas of Kaohsiung City before merging. Under conditions of different business districts and different areas, contrasted with weight of evaluation factors from this study and scored by Simple Additive Weighting Method and normalization, it obtained housing agent located at relatively suitable for setting-up location. It also tested and verified according to received cases and turnovers of each agent and it found that received cases and turnovers of each agent are approximately in proportion to location suitable for setting-up. It is proved that this study is a very important issue which means good setting-up location is indeed has significant help for performance of housing agent. Keywords: Real estate brokerage industry, housing agent, expert questionnaire, Analytic Hierarchy Process (AHP), Simple Additive Weighting method, normalization
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Cheng, Shu-Hsun, and 鄭淑薰. "Study on brand image, customer relationship, consumption intention and satisfaction of real estate brokerage." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7xq756.
Full textAbstract:
碩士南臺科技大學
高階主管企管碩士班
106
Real estate agents serve to connect and negotiate between the sellers and buyers on the real estate market, matching the demands for the both sides. Maintaining a professional brand image is of paramount importance for real estate agents to promote their sales and enhance the clients' level of satisfaction and confidence. Therefore in the current price-oriented market, real estate agents naturally strive to maximize their revenues by building strong agent-client bonds while providing satisfactory services to them. Our study seeks to investigate the relationships among the brand image, client motivation, client relationship, and client satisfaction. We also analyze how all these factors listed above affect the performance in business of real estate agents. We designed a questionnaire and distributed them to the clients in our agency, Chi Mei Store, Yung Ching Real Estate in Yong Kang District, Tainan, Taiwan. Of the 347 questionnaires given out, 312 were returned and 265 were included in our study after 47 were ruled as ineligible. We found that the brand image of real estate agents affects consumption intention and customer satisfaction in a significantly positive manner. Moreover, customer relationship also influences significantly and positively on consumption intention and customer satisfaction. And interestingly, consumption intention also has a significantly positive impact on customer satisfaction. It is our ultimate goal, as real estate agents, to form long-term close connections with clients, so as to intensify client satisfaction and promote future referrals from existing clients. Through our research, we have reconfirmed that creating a professional brand image and maintaining good client relationships is essential to promoting consumption motivation and client satisfaction. Therefore, personelle training aimed at improving the quality of services is of utmost significance for future development and persistent survival and growth. Overall, client-based service is the paradigm of successful business management for real estate agencies.
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Chu, Nan Yu, and 朱南玉. "The Site Selection of Real Estate Brokerage Firm --A Case Study of Taichung City." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/66880413719951508828.
Full textAbstract:
碩士逢甲大學
土地管理研究所
83
The choice of a store''s location is perhaps the most important decision a real estate broker has to make. Good locations allow ready access and attract large numbers of customers. Further, the proliferation of retail outlets with nearly identical product offerings means that even slight differences in location can have a significant impact on market share and profitability. Most important, the location decision represents a long-term fixed investment. Consequently, there are four purposes of this study. First, I review the literatures of retail locations. Second, I analyze the correlations between location factors, marketing factors, management factors and site performance. Third, I integrate and find the factors which impact the site performances by using the regression model. The final, I give some suggestions and discuss the directions for future research. This study uses real estate brokerage firms in Taichung city as an empirical samples. The key conclusions can be summarized as follows: 1. "Household growth rate", "population growth rate" and "transaction volume" in the local area are the three important location factors for real estate brokerage firms. 2. According to the results of analysis of variance, location factors, marketing factors, management factors are high positive correlative with transaction volume. 3. There are significant liner correlation among location factors, marketing factors, management factors and transaction volume. Our hypothsis has been proved. According to the results of regression analysis, the useful site factors for real estate brokerage firms are household growth rate, the width of shop, the accessibility to the bus stop(minute), local transaction volume, site size, and whether it is the corner site or not.
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Wang, Jin-Man, and 王金滿. "A Study on the Operating Performance of the Real Estate Brokerage Industry in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/42953307401075059640.
Full textAbstract:
碩士佛光大學
經濟學系
101
It has a great growth on the real estate brokerage industry in recently years. Based on the data published by the Ministry of Interior in January 1, 1999 to October 31, 2012, there are 5073 real estate agencies in Taiwan. Due to a great number of agencies, different organization pattern and operating scale, it causes a strict competitive with each other. To explore the operating performance of the real estate brokerage industry, the object of this study is real estate brokerage industry in the census of industry and commercial annually. To assess the operating performance of the input and output in different scale of the real estate brokerage and to analyze the relative efficiency of input and output, the method of the stochastic frontier analysis (SFA) was used in this study. In addition, this study also explored the allocation efficiency and its difference comparison on the different scale of the real estate brokerage. The result of this study can provide the managers of real estate brokerage industry for operating input and resource allocation as a reference in the future. This study is to measure the operating efficiency of the real estate in 1991, 1996, 2001, and 2006 in Taiwan. The firms of the sample are divided into large, medium, and small three different scales by its total production amounts. The input variables are numbers of employee, total expenditures, and total assets. The output variable is total revenues. The empirical results obtained the following conclusions: 1. The large scale of real estate brokerage is more than the small scale of real estate brokerage on the production technology efficiency. 2. With the data analysis of 1991, 1996, 2001, and 2006, there is no difference between the highest firm and the lowest firm on the technology efficiency in large scale of real estate brokerage. Their efficiency is close to 1. This shows that the production efficiency for the large scale of real estate is very consistent. 3. For the input variables, of which the t-value of the total expenditures showed a very significant. This indicated that the total expenditures variable has a significant impact on the output of the real estate brokerages.
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"Professional service customers' commitment with their service providers: real estate brokerage industry in Hong Kong." 1998. http://library.cuhk.edu.hk/record=b5889584.
Full textAbstract:
by Hon Chui Yuk, Milkie.Thesis (M.Phil.)--Chinese University of Hong Kong, 1998.
Includes bibliographical references (leaves 151-170).
Abstract and questionnaire also in Chinese.
ACKNOWLEDGMENTS --- p.i
ABSTRACT --- p.ii
TALE OF CONTENT --- p.vii
LISTS OF FIGURES --- p.ix
LISTS OF TABLES --- p.x
Chapter Chapter 1: --- INTRODUCTION --- p.1
Chapter Chapter 2: --- INDUSTRY BACKGROUND --- p.5
Introduction --- p.5
Real Estate Brokerage Industry --- p.5
The Practice in Real Estate Brokerage Industry --- p.11
Real Estate Agency Concept --- p.11
Dual Role of Agent in Hong Kong --- p.13
Nature of Occupation --- p.14
Recent Changes in the Real Estate Brokerage Industry --- p.15
Consequences of the Changes in the Real Estate Brokerage Industry …… --- p.21
Chapter Chapter 3: --- LITERATURE REVIEW --- p.26
Service Marketing --- p.26
Classification of Service - Highlighting the Human Dimension --- p.27
Services Marketing - Importance of the Human Dimension Elements --- p.30
Marketing Mix Concept --- p.31
Service Encounter --- p.32
Characteristics of Customer Contact Employees Affecting the Evaluation of Service Encounters --- p.36
Effects of Service Encounters --- p.37
Customer Retention and Relationship Marketing --- p.40
Commitment - Essential Ingredient of Successful Long-Term Relationship --- p.42
Relationship Quality/Strength - Ingredient of Relationship Development and Enhancement --- p.47
Customer Perceived Service Quality --- p.62
A Summary --- p.70
Chapter Chapter 4: --- THE PROPOSED MODEL AND RESEARCH HYPOTHESES --- p.72
A Model Of Service Relationship Formation and Enhancement --- p.74
Conceptualization and Hypotheses --- p.78
Relationship Formation stage →Relationship Enhancement stage --- p.78
Relationship Enhancement stage →Outcomes --- p.87
Effects of Trust and Satisfaction on Affective Commitment --- p.90
Chapter Chapter 5: --- RESEARCH DESIGN AND RESEARCH METHODOLOGY --- p.92
Research Design --- p.92
Sampling Design --- p.92
Survey Administration --- p.94
Research Instrument --- p.97
Measures and Operationalization --- p.98
Method of Analysis --- p.100
Scale Analysis --- p.100
Structural Equation Modeling --- p.100
Chapter Chapter 6: --- ANALYSIS AND RESULTS --- p.104
Respondent Profile --- p.104
Structural Equation Modeling --- p.106
Original Conceptual Model (CCOM) --- p.109
Measurement Model Evaluation --- p.109
Structural Equation Model Results --- p.114
The Modified Conceptual Model (CCOM) --- p.120
Measurement Model Evaluation --- p.120
Structural Equation Model Results --- p.120
Chapter Chapter 7: --- DISCUSSION AND CONCLUSION --- p.127
Summary --- p.127
Contributions of the Research --- p.129
Limitations --- p.135
Directions for Future Research --- p.136
APPENDICES --- p.139
REFERENCES --- p.151
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Hsiung, Kuo-Yuan, and 熊國媛. "Trust Mechanisms between the Government, the Demand Side of Real Estate Transactions, and the Real Estate Brokers: a Study on the Social Network of Taiwan Real Estate Brokerage Based on Social Capital." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/5gpt7m.
Full textAbstract:
碩士國立東華大學
社會學系
102
Abstract Real estate in Taiwan is characterized as “permanent, investment, and owner-occupied property.” For long, real estate has been considered an important target for investment by people living in Taiwan. In the meantime, real estate has even become a focused issue that concerns investment and livelihood in Taiwan. In recent years, the soaring housing price has ranked top on the list of top ten public grievances. We have no choice but to return to the most authentic trading markets and see what it is that induce such imbalances in the trading orders. This study investigate the roles of the government, the demand side of real estate transactions, and the real estate brokers, which form a triangular relationship in-between. This study uses literature and in-depth interviews to analyze the meaning of the three roles in the real estate trading market. In a series of analyses, the government is the representative of the “Nett Login” policy proposed in 2012. Therefore, this study uses the Burt’s structural holes to discuss about the possibility of whether the government can fill the structural holes between buyers and sellers. This study proposes a hypothesis that structural holes are in a competitive state at all times and that real estate brokers hold important positions among the structural holes to understand the building process of social networks. Eventually, this study investigates the future development of the real estate brokerage industry with the transformation of social circumstances based on the needs of buyers and sellers in the process of real estate transactions. Conclusions derived from this study are: 1. Real estate brokers have higher professional standards than middle men or women. They provide intermediary services during the process of real estate transactions. The buyers on the demand side enjoys the security of real estate transactions while they believe in the justice of the legal system. 2. Real estate brokers expand social networks across different social clubs and clansmen associations, and thus they obtain more information and opportunities. 3. According to this study, the government does not play a significant role in bridging the divide between buyers and sellers by imposing the “Nett Login” policy on the real estate trading market. The price information is not completely equivalent to the trading information, and therefore real estate brokers shall still occupy the structural holes between buyers and sellers. 4. The future development of the Real Estate Brokerage Industry can be directed towards vertical integration and specialization.
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Su, Cheng-Hua, and 蘇振華. "Determinate Affecting Mobile Business Adoption from Perspective of Managers in The Real Estate Brokerage Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/68086066415668590025.
Full textAbstract:
碩士國立中正大學
會計與資訊科技研究所
98
After the previous wave of implementing e-Business，utilizing Mobile Business has now become a new trend for enterprises to raise their competitiveness，which has led to the growing demand for mobile applications among enterprises and their employees。By making use of wireless and mobile communications technologies to transmit mobilized data from enterprise information system to various handheld platforms，member from inside and outside enterprise are able to exploit Wireless Terminal Devices to conduct business activities without the limitation of location and time. Thus it is a worthy topic to probe what factor is crucial to affect the enterprise adoption behavior of M-Business。 The objective of this research is primary to discuss the decision-making factors that affect the enterprises to adopt M-Business，after compiling documents from the past concerning the innovative adoption of new technologies ,and by basing on the Real Estate Brokerage Industry as an example. This study inquires the affecting factors on adoption decisions from the following three study reveals that： １.In regard to the mobilization of the Real Estate Brokerage Industry ,44% of sample companies have adopted M-Business.the result demonstrates that Real Estate Brokerage Industry have valued the importance of the mobilization widely。 ２.There are five significant factors “Organization’s attitude about introducing new technology”，“The level of implementation of IT in the industry”，“The relative advantage of new technology”, “Maturity level of new technology”，“the burden brought by new technology”。 where adopter have significant difference viewpoints about factors that affect adoption。 ３.There are three factor“Organizations attitude about introducing new technology of Organization Characteristics ，as well as “The relative advantage of new technology”and“The burden brought by new technology”of innovation Attributes can significantly affect the adoption of M-Business in the Real Estate Brokerage Industry。
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Yu, Yong-fu, and 余永富. "Entrepreneurship、Transaction Costs and the Development of Real Estate Brokerage─ Case Study of Sinyi Realty." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/81029670869819114183.
Full textAbstract:
碩士逢甲大學
土地管理所
97
Entrepreneurship is becoming more and more important recently, and has attracted many scholars in the field of Management and Economics to study how it affects the economic growth and the accumulation of nation’s wealth. But the theory of entrepreneurship is seldom used on real estate brokerage. Sinyi Realty has many institutional innovations on exchange system of real estate, and it also keeps the top status in Taiwan and must holds some key factors of the entrepreneurship and worth to further investigation. Hence, this research uses Sinyi Realty as a case to explore how the founder of Sinyi Realty to innovate new rules of property transaction, based on his knowledge and experience and therefore, improves original transactional system of real estate much better and also benefits for his company. The findings of this research are as follows: The founder of Sinyi Realty presents two kinds of entrepreneurship, including the heroic entrepreneurship and the adaptive one. The entrepreneurship of Sinyi Realty not only influences rivals but also assists the associated law been established and finally matures the development of real estate brokerage. The entrepreneurship of the Sinyi Realty presents on the innovation of a fixed proportion of service charge and real estate brochures. The other practitioners have no choice but to follow and to imitate. These two institutional innovations were finally implanted into the law afterwards. The innovation of mutual contract enforcement provides extra protection to customers when they exchange their property. The innovation of premium system also provides more incentives to employees and also provides more resource to them. This makes employees in Sinyi Realty have more resource and professional knowledge in their routine practices. The institutional innovations affect rivals、law and the development of real estate brokerage by reducing the transaction costs and disputes during the real estate exchange. The founder of Sinyi Realty embodies entrepreneurship indeed and his experience also provides a valuable lesson to other Taiwan Enterprise.