Journal articles on the topic 'RECRUITMENT PROCESS, SELECTION PROCESS, LIFE SCIENCE INDUSTRY'

The origin of this work stems from the fact that there is a demand to see how information technology organizations are maximizing the potential role of social media in recruitment and selection. This study revealed certain convincing insights into the usage of social media in the recruitment process. A sample of 125 human resource professionals participated in the study, and using principal component analysis, this analysed the impact factors in three broad areas, namely pre recruitment screening, recruitment activities and social media benefits perceived in recruitment and selection. The study resulted in the emergence of eight distinct latent factors, namely the social media involvement, experience and expertise, achievements and endorsements, candidate quality, profile match, efficacy and reachability, target setting and branding. How the organizations make use of social media is not yet explored and this study aims at collecting the industry practices and the factors influencing the adoption of social media.

An emerging trend of implementing Artificial Intelligence (AI) technologies can be seen in such domains that were solely dominated by humans. Today, AI is utilized extensively in HR department to assist and accelerate recruitment and selection process (Martin, F.R., 2019. Employers Are Now Using Artificial Intelligence To Stop Bias In Hiring. Retrieved September 22, 2019, from analyticsindiamag. com: https://analyticsindiamag.com/employersare-using-ai-stop-bias-hiring/.). This paper attempts to present the impact of AI on recruitment and selection process, incorporation of AI in eliminating unconscious biases during hiring. The study addresses the rising questions such as how AI has changed the landscape of recruitment industry, role of AI in recruitment and selection process, whether AI can help in eliminating the unconscious bias during recruitment and selection process. In order to uncover the understanding and figure out the potential solutions that AI brings to the HR process, an extensive review of literature has been carried out. It is concluded by analyzing the past contributions that AI offers potential solution to recruitment managers in optimizing the recruitment and selection process and is able to negate human biases prevalent during hiring. The future waits for augmented intelligence technologies offering better results taking over repetitive administrative jobs completely.

With the continuous changes of society and economy, people's quality of life has also made great progress and improvement. More and more hotels appear in the public's vision and occupy a certain market share. With the rapid expansion of the tertiary industry, the result of employee recruitment efficiency is not satisfactory. There are some problems, such as no focus on the recruitment channels of grass-roots employees, unreasonable recruitment process, imperfect interview and test methods, and no comprehensive post evaluation. To solve the existing problems, actively promote the recruitment of the hotel industry from the perspective of the Chinese market, and establish an efficient recruitment system is an important work of hotel grass-roots staff recruitment. This paper analyzes and improves the problems of hotel grass-roots employees in recruitment channels, recruitment processes and recruitment and selection methods, so as to provide help to improve the efficiency of hotel recruitment. It can provide an effective reference for the domestic hotel industry in the recruitment of grass-roots employees.

Purpose This paper aims to examine the interplay between self-efficacy and career inheritance and its influence on career commitment in the hospitality sector. High labour turnover, unclear career paths and the transient nature of the work available in hospitality render it a suitable industry context that allows us to explore career commitment patterns. Design/methodology/approach Drawing on life history methodology, semi-structured interviews were conducted with hospitality professionals holding a relevant degree but no longer employed in the hospitality industry. Findings The findings revealed the interplay between self-efficacy, career inheritance and career commitment, as well as the speed of decline of career commitment, visualised as patterns of the leaving process. Although an infinite number of variations are possible, data unveiled the three main patterns. Research limitations/implications The schematic illustrations of the patterns of the leaving process are not representative. The purposive sample comprises only ex-hospitality professionals, and generalisations can be considered in future studies. Practical implications This newly conceptualised understanding of career commitment enables researchers to reconsider the fundamental reasons why individuals leave the hospitality industry, whilst also offering hospitality managers deeper insights into how the three identified patterns could inform recruitment and selection. Originality/value This paper contributes to the literature through its meaningful theoretical extension in the context of career development studies. The unique concept of the leaving process addresses the prevalent issue of turnover and generates important implications.

Purpose: This study aimed to explore the experiences of adults who stutter related to their recruitment process and work life and further examined what meaning can be drawn from those experiences.Methods: Six participants who stutter (6 males, mean age = 33.6 years) were interviewed and verbatim interview transcripts were analyzed using constant comparative method of qualitative analysis. Credibility was established by way of member checking, researcher comparison with only consensual themes and interpretations presented in the final analysis.Results: Five main themes, “adverse effect of stuttering on the career selection and recruitment process,” “adverse effect of stuttering on the quality of work life,” “negative perceptions and emotional responses in a result of negative experiences associated with stuttering,” “coping strategies used to deal with stuttering and the associated negative feelings,” and “positive results from coping strategies used to deal with stuttering and the associated negative feelings” were distilled by the qualitative data analyzing method. The main themes and their subthemes indicate that stuttering is problematic at the recruitment process and work life, in general.Conclusion: Findings were further discussed in terms of what meaning can be derived from those work-related experiences of adults who stutter.

Competition in the foodservice industry and catering market has steadily increased over the past decades. In this regard, representatives of this industry are required to make the most of resources available, use modern management and technological solutions, creativity and one hundred percent customer focus. In this paper, a study of the resources available to enterprises in the field of public catering related to personnel management is carried out. It seems appropriate to consider this issue in the context of ensuring the quality of the services provided in the restaurant business, as well as its dependence on the effectiveness of the personnel selection system. Also, the paper proposes methods and mechanisms for building a personnel recruitment system in a restaurant from a top management to waiters as ways to solve the identified problems in the governance structure of such enterprises.

The aim of this research is to propose a hybrid decision-making model for evaluation and selection of quality methods whose application leads to improved reliability of manufacturing in the process industry. Evaluation of failures and determination of their priorities are based on failure mode and effect analysis (FMEA), which is a widely used framework in practice combining with triangular intuitionistic fuzzy numbers (TIFNs). The all-existing uncertainties in the relative importance of the risk factors (RFs), their values, applicability of the quality methods, as well as implementation costs are described by pre-defined linguistic terms which are modeled by the TIFNs. The selection of quality methods is stated as the rubber knapsack problem which is decomposed into subproblems with a certain number of solution elements. The solution of this problem is found by using genetic algorithm (GA). The model is verified through the case study with the real-life data originating from a significant number of organizations from one region. It is shown that the proposed model is highly suitable as a decision-making tool for improving the manufacturing process reliability in small and medium enterprises (SMEs) of process industry.

The European sea squirt, Ascidiella aspersa was first found as an alien species in 2008 from Funka Bay, Hokkaido, northern Japan, causing serious damage to the scallop aquaculture industry. We investigated A. aspersa on cultured scallops and larval occurrence from July 2010 to June 2014 to clarify life history traits and population dynamics, and consider the relation between the life history of A. aspersa and the process of scallop aquaculture. Larvae of A. aspersa were found from June to December, and recruitment on cultured scallops occurred mainly between July and October. The ascidians grew well and their weights increased until February. We found that 60–80% of A. aspersa that had settled in summer had eggs or sperm in autumn, and 90–100% of A. aspersa matured early the following summer. Maturity size in September was 17–20 mm as male, 22–24 mm as female. Scallops in Funka Bay are hung in the spring and harvested from winter to the next spring. Ascidiella aspersa settle as larvae in early summer, and grow well until winter, resulting in overgrowth on scallops in the harvest season. The linking of the process of scallop aquaculture and the life history of A. aspersa explains why this invasive ascidian has caused serious damage to the aquaculture industry in the bay. In comparison to the earlier descriptions of the native population, A. aspersa in Funka Bay has longer reproductive and growth periods, earlier initiation of reproduction, and possibly smaller maturity size.

Template-directed polymer assembly is a likely feature of prebiotic chemistry, but the product blocks further synthesis, preventing amplification and Darwinian selection. Nucleic acids are unusual because charge repulsion between opposing phosphates permits salt-dependent association and dissociation. It was postulated (Lathe, R. (2004). Fast tidal cycling and the origin of life. Icarus168, 18–22) that tides at ocean shores provide the driving force for amplification: evaporative concentration promoted association/assembly on drying, while charge repulsion on tidal dilution drove dissociation. This permits exponential amplification by a process termed here the tidal chain reaction (TCR). The process is not strictly contingent upon tidal ebb and flow: circadian dews and rainfalls can produce identical cycling. Ionic strength-dependent association and dissociation of nucleic acids and possible prebiotic precursors are reviewed. Polymer scavenging, chain assembly by the recruitment of pre-formed fragments, is proposed as the primary mechanism of reiterative chain assembly. Parameters determining prebiotic polymer structure and amplification by TCR are discussed, with the suggestion that Darwinian selection may have operated on families of related polymers rather than on individual molecules.

There has been virtually no discussion of the challenges that are encountered in conducting qualitative research in palliative care. This article draws upon the authors' experiences to identify issues and options in designing studies that are appropriate to the needs of patients, families, and staff as well as the research objectives. Attention is given to characteristics of the qualitative method, selection of the appropriate design, recruitment of participants, the interview process, and data analysis. The importance of sharing the results is emphasized: most families expressed hope that their experiences would be helpful to others in similar situations and their desire to be helpful overrode their feelings of fatigue and discomfort that accompanied participation in the study.

Purpose The purpose of this paper is to establish mechanisms for process improvement so that production efficiency and product quality can be expected, and create a sustainable development in terms of circular economy. Design/methodology/approach The authors obtain a critical value from statistical hypothesis testing, and thereby construct a process capability indices chart, which both lowers the chance of quality level misjudgment caused by sampling error and provides reference for the processes improvement in poor quality levels. The authors used the bottom bracket of bicycles as an example to demonstrate the model and methods proposed in this study. Findings This approach enables us to plot multiple quality characteristics, despite varying attributes and specifications, onto the same process capability analysis chart. And it therefore increases accuracy and precision to reduce rework and scrap rates (reduce), increase product availability, reduce maintenance frequency and increase reuse (reuse), increase the recycle rates of components (recycle) and lengthen service life, which will delay recovery time (recovery). Originality/value Parts manufacturers in the industry chain can upload their production data to the cloud platform. The quality control center of the bicycle manufacturer can utilized the production data analysis model to identify critical-to-quality characteristics. The platform also offers reference for improvement and adds the improvement achievements and experience to its knowledge management to provide the entire industry chain. Feedback is also given to the R&D department of the bicycle manufacturer as reference for more robust product designs, more reasonable tolerance designs, and selection criteria for better parts suppliers, thereby forming an intelligent manufacturing loop system.

Electric-mechanical equipment manufacturing industries focus on the implementation of intelligent manufacturing systems in order to enhance customer services for highly customized machines with high-profit margins such as electric power transformers. Intelligent manufacturing consists in using supply chain data that are integrated for smart decision making during the production life cycle. This research, in cooperation with a large electric power transformer manufacturer, provides an overview of critical intelligent manufacturing (IM) technologies. An ontology schema forms the terminology relationships needed to build two intelligent supply chain management (SCM) modules for the IM system demonstration. The two core modules proposed in this research are the intelligent supplier selection and component ordering module and the product quality prediction module. The intelligent supplier selection and component ordering module dispatches orders that match the best options of suppliers based on combined analytic hierarchy process (AHP) analysis and multiobjective integer optimization. In the case study, the intelligent supplier selection and component ordering module demonstrates several acceptable Pareto solutions based on strict constraints, which is a very challenging task for decision makers without assistance. The second module is the product quality prediction module which uses multivariate regression and ARIMA to predict the quality of the finished products. Results show that the R square values are very close to 1. The module shortens the time for the company to accurately judge whether the two semifinished iron cores for the product meet the quality requirements. The component supplier selection module and the finished product quality prediction module developed in this research can be extended to other IM systems for general high-end equipment manufacturers using mass customization.

Selection of locations for collecting end of life goods is a multi-dimensional problem. In this study, the objective is to propose a hybrid multi-criteria decision model for e-waste collection center location selection problem employing an integrated Pythagorean fuzzy AHP (analytical hierarchy process)-VIKOR (multi-criteria optimization and compromise solution) methodology. A case study from Turkish e-waste recycling industry is conducted in order to verify the success of the proposed methodology. Thirty-nine alternative collection center districts are evaluated and ranked by employing Pythagorean fuzzy VIKOR based on “cost, logistics, environment, socio-culture, and population” and 11 sub-criteria. The study involves 39 e-waste collection location centers, and the model was solved for 50 times for 10 scenarios for each criterion. The results of sensitivity analysis indicate that the evaluation of criteria and determination of their weights have critical effects on the results.

Purpose – The purpose of this paper is to develop a risk assessment method for production processes of large-size steel ship hulls. Design/methodology/approach – This study uses a quantitative-probabilistic approach with involvement of clustering technique in order to analyse the database of accidents and predict the process risk. The case-based reasoning is used in here. A set of technological hazard classes as a basis for analysing the similarities between the production processes is proposed. The method has been explained using a case study on large-size shipyard. Findings – Statistical and clustering approach ensures effective risk managing in shipbuilding process designing. Results show that by selection of adequate number of clusters in the database, the quality of predictions can be controlled. Research limitations/implications – The suggested k-means method using the Euclidean distance measure is initial approach. Testing the other distance measures and consideration of fuzzy clustering method is desirable in the future. The analysis in the case study is simplified. The use of the method according to prediction of risk related to loss of health or life among people exposed to the hazards is presented. Practical implications – The risk index allows to compare the processes in terms of security, as well as provide significant information at the technology design stage of production task. Originality/value – There are no studies on quantitative methods developed specifically for managing risks in shipbuilding processes. Proposed list of technological hazard classes allows to utilize database of past processes accidents in risk prediction. The clustering method of analysing the database is agile thanks to the number of clusters parameter. The case study basing on actual data from the real shipyard constitutes additional value of the paper.

The development of electric vehicles (EVs) has drawn considerable attention to the establishment of sustainable transport systems to enable improvements in energy optimization and air quality. EVs are now widely used by the public as one of the sustainable transportation measures. Nevertheless, battery charging for EVs create several challenges, for example, lack of charging facilities in urban areas and expensive battery maintenance. Among various components in EVs, the battery pack is one of the core consumables, which requires regular inspection and repair in terms of battery life cycle and stability. The charging efficiency is limited to the power provided by the facilities, and therefore the current business model for EVs is not sustainable. To further improve its sustainability, plug-in electric vehicle battery pack standardization (PEVBPS) is suggested to provide a uniform, standardized and mobile EV battery that is managed by centralized service providers for repair and maintenance tasks. In this paper, a fuzzy-based battery life-cycle prediction framework (FBLPF) is proposed to effectively manage the PEVBPS in the market, which integrates the multi-responses Taguchi method (MRTM) and the adaptive neuro-fuzzy inference system (ANFIS) as a whole for the decision-making process. MRTM is formulated based on selection of the most relevant and critical input variables from domain experts and professionals, while ANFIS takes part in time-series forecasting of the customized product life-cycle for demand and electricity consumption. With the aid of the FPLCPF, the revolution of the EV industry can be revolutionarily boosted towards total sustainable development, resulting in pro-active energy policies in the PEVBPS eco-system.

In this paper, the S-curve membership function methodology is used in a real life industrial problem of mix product selection. This problem occurs in the chocolate manufacturing industry whereby a decision maker, analyst and implementer play important roles in making decisions in an uncertain environment. As analysts, we try to find a solution with a higher level of satisfaction for the decision maker to make a final decision. This problem of mix product selection is considered because all the coefficients such as objective, technical and resource variables are fuzzy. This is considered as one of the sufficiently large problem involving 29 constraints and 8 variables. A decision maker can identify which vagueness (α) is suitable for achieving satisfactory optimal revenue. The decision maker can also suggest to the analyst some possible and practicable changes in fuzzy intervals for improving the satisfactory revenue. This interactive process has to go on among the analyst, the decision maker and the implementer until an optimum satisfactory solution is achieved and implemented.

PurposeThe construction industry has a significant function in improving the quality of life in the urban environment; meanwhile, greening the supply chain is becoming a seriously pressing issue in the construction industry. This paper seeks to select green suppliers in construction projects implemented at Iranian state universities via multicriteria decision-making (MCDM) models through rough set theory.Design/methodology/approachA mixed methodology design was conducted through a literature review of studies concerned with green suppliers to identify the related criteria and the rough MCDM techniques. As such, 15 criteria were finalized through content validity ratio (introduced by Lawshe, 1975). The weights of the criteria were calculated through the rough AHP and the suppliers were prioritized using the rough TOPSIS to contribute to the Construction Department.FindingsThe study proposed a hierarchical structure of the decision process for green supplier selection in construction projects. According to the weighting results, environmental awareness, green social responsibility and the environmental management system were the most important criteria.Research limitations/implicationsBecause the scope of the study was limited to state universities and the methods worked according to the experts' views, the results should be generalized with more caution. The validity of the results should be examined by applying the model to similar contexts.Originality/valueThe study conceptualizes green supplier selection in construction projects at state universities. Furthermore, the method used makes it possible to deal with the uncertainty arising from experts' limited awareness of only part of the problem rather than the whole system under investigation.

The Czech Republic is gradually shifting toward a low-carbon economy. The transition process requires measures that will help to contain energy production and help to reduce emissions from the coal industry. Viable measures are seen in carbon capture technologies (CCTs). The main focus is on the environmental and economic comparison of two innovative CCTs that are integrated in the operational Czech energy units. The assessed scenarios are (1) the scenario of pre-combustion CO2 capture integrated into the gasification combined cycle (IGCC-CaL) and (2) the scenario of post-combustion capture by adsorption of CO2 by activated carbon (PCC-A). An environmental assessment is performed through a life-cycle assessment method and compares the systems in the phase of characterization, normalization, and relative contribution of the processes to the environmental categories. Economic assessment compares CCT via capture and avoided costs of CO2 and their correlation with CO2 allowance market trend. The paper concludes with the selection of the most suitable CCT in the conditions of the Czech Republic by combining the scores of environmental and economic parameters. While the specific case of IGCC-CaL shows improvement in the environmental assessment, the economic analysis resulted in favor of PCC-A. The lower environmental–economic combination score results in the selection of IGCC-CaL as the more viable option in comparison with PCC-A in the current Czech energy and economic conditions.

This article examines the historical origins of the notion of “ideal” body weight by tracing the evolution of the gender-specific height and weight table in the United States from 1836 to 1943. Fewer than 200 years ago, weight was not regarded as an important health issue. At the turn of the twentieth century, low body weight, not overweight, was the leading concern of medical practitioners. With the rise of actuarial science, weight became a criterion insurance companies used to assess risk. Used originally as a tool to facilitate the standardization of the medical selection process throughout the life insurance industry, these tables later operationalized the notion of ideal weight and became recommended guidelines for body weights. The height and weight table was transformed from a “tool of the trade” into a means of practicing social regulation.

Selecting the most resilient supplier is a crucial problem for organizations and managers in the supply chain. However, due to the inherited high degree of uncertainty in real-life projects, developing a decision-making framework in a crisp or fuzzy environment may not present accurate or reliable results for the managers. For this reason, it is better to evaluate the potential suppliers in an Interval Type-2 Fuzzy (IT2F) environment for better dealing with this ambiguity. This study developed an improved combined IT2F Best Worst Method (BWM) and IT2F technique for Order Preference by Similarity to Ideal Solution (TOPSIS) model “Atieh Sazan” Co. as a case study, such that the IT2FBWM was employed for obtaining the weight of criteria. The IT2FTOPSIS was utilized for ranking the potential suppliers based on Hamming distance measure. In both phases, the opinions of experts as IT2F linguistic terms were employed for weighting the criteria and obtaining the relative importance of the alternatives in terms of the evaluative criteria. After obtaining the final results, the proposed model was validated by replacing Analytical Hierarchy Process (AHP) and Simple Additive Weighting (SAW) approaches separately instead of BWM for weighting the criteria. After executing both new models, it was found that the final ranking was similar to the final ranking of the proposed model, representing the reliability and accuracy of the obtained results. Moreover, it was concluded that the resilient criteria of “Reorganization” and “Redundancy” are the most determinant measures for selecting the best supplier rather than measures in the Iranian Construction Industry.

In the clothing industry, the understanding of the quality is a major issue to well meet the customer needs. The dilemma that faces manufacturers is to find the balance between good quality and “overquality,” what the quality criteria are, and how to target requirements specifications. The aim of this study was to propose a multi-attribute ranking method of products. Ranking is based on an overall quality score. The quality score, here called consumer-based quality, is computed via the combination of textile testing and consumer perception to deterioration. Such a perception has been surveyed, and damage that can lead to end of life has been investigated. Collected data have been translated into a consumer sensitivity using multi-criteria decision making and fuzzy techniques. The fuzzy analytic hierarchy process has been used. Five damage categories have been weighted. A selection of appropriate tests according to standards has been completed to test the product resistance to the damage. The tests results have been computed with the consumer sensitivity to obtain the consumer-based quality score. Finally, the ranking method is applied on T-shirts, and a single score ranking is made possible and objectively depict perceived quality.

In the wastewater industry, decision-makers lack access to an environmental tool that can assist in further informing the non-financial analysis of a system. Such a tool should incorporate impacts beyond the effluent quality and look at the supporting processes of a plant as well as plant specific operations. Life Cycle Assessment can provide the means to fill a gap in pertinent information towards more sustainable decision-making. The project “Best Practice LCA in the Wastewater Industry” is commissioned by the CRC for Waste Management and Pollution Control at UNSW with representatives from Sydney Water Corporation(SWC), NSW Department of Land and Water Conservation and the NSW Department of Public Works. Two case studies were researched to provide a post-implementation review of changes in wastewater treatment. Case study 1: The conversion from chlorine gas to hypochlorite and UV disinfection has been completed for several inland wastewater plants at SWC. A review of operational data for each of the options has been incorporated into an LCA of each technology. Under efficient dosing conditions, disinfection with the hypochlorite system has the minimum environmental impact. Case study 2 deals with the conversion from anaerobic to aerobic digestion. Aerobic digestion minimises release of nutrients into a sidestream to be further treated in the plant. However conversion results in more biosolids production and higher electricity requirements. This study includes a consideration of the environmental impacts of biosolids production and application. On the basis of the extended system boundary including consideration of reflux composition, energy requirements and biosolids quality to potentially offset fertiliser production, anaerobic digestion performs best in 6 out of 9 impact categories. These results suggest that environmental LCA has a role in informing decision-making on unit process and treatment train selection by quantifying aspects on non-financial criteria. Also, improvement potentials are foreshadowed but not detailed.

Abstract Today’s student population comes from highly diverse cultural and socio-economic backgrounds, entering college with a range of life experiences and professional aspirations. The selection of and success upon entering a major is highly influenced by those factors. As society has progressed, the principle purposes of the animal science discipline have remained intact, but the industry scope has expanded as has the range of background knowledge and experience of students entering the major. To address these changes a data-driven, student-centered curriculum study was conducted. Stakeholder (comprised of industry members, faculty, current and former students) surveys (n = 289) served as a foundational component of the study. Survey responses revealed the existence of a gap between student knowledge and skills and faculty expectations upon entering disciplinary core courses, which were deemed necessary to gain proficiency in areas identified by industry stakeholders. To address that gap, collaborative efforts between Animal Science Department faculty and members of the University Center for Teaching Excellence, as well as findings from the data generated as part of the curriculum redesign process, were used to identify two new courses for development: Farm Animal Biosystems and Livestock Production Systems. Each course incorporates departmental learning outcomes, assessments, and specified teaching methods into their syllabi. Furthermore, they illustrate a novel approach to addressing the disparity in student background knowledge and skills. Rather than assuming a standardized level of skill and addressing only gaps in knowledge or vice versa, key areas have been identified and separated for individualized focus in order to provide students with a solid foundation in both the scientific and applied components of the discipline. Successful completion of these courses will enable students to enter the specialized disciplinary core classes with a more uniform knowledge base, thus promoting success throughout the curriculum

The latest advancements in road asphalt materials and construction technologies have increased the difficulty for engineers to select the appropriate pavement design solution with consideration of proper timing for maintenance planning. On the other hand, Building Information Modeling (BIM) tools allow practitioners to efficiently store and manage large amounts of data, supporting decision making in road asphalt pavement design and management. The present work focused on the elaboration of a BIM-based maintenance analysis tool for the specific evaluation of several condition indicators and the selection of proper maintenance solutions designed to include alternative materials and advanced recycling technologies. A traditional BIM workflow was integrated with additional user-defined property sets to investigate the need for maintenance at the present date and predict the degradation curve of the condition indicators through the least square interpolation of time series of data. The analysis tool also provided the selection of available pavement alternatives from a library of designed solutions based on their compliance with project-specific constraints (maximum budget, minimum useful life, and availability of secondary raw materials and in-place recycling technologies). The proposed BIM tool aims to be a practical and dynamic way to integrate maintenance planning considerations into road pavement design, encouraging the use of digital tools in the road industry and ultimately supporting a pavement maintenance decision-making process oriented towards a circular economy.

This article aimed to map the historical development of scientific production on innovation in Physical Education, physical activity, and sport. A structured literature review using formal bibliometric analysis methods was carried out in November 2019. The search and selection process of articles was carried out in the Web of Science and Scopus databases, using the equation ("physical education" OR "physical activity " OR sports) AND (innovat*)). The final selection included 481 articles, the first publication being found in 1968, with increasing investigation from 2010, and the journal Agro Food Industry Hi Tech was the magazine with the highest number of publications. The countries that most published the theme were China, the United States and Australia. In addition, the most frequent keywords identified were “Sport”, “Management”, “Perfomance”, “Determinants” and “Innovation”, and the authors who published the most had institutional links with the Universities of Australia, Luxembourg, and Belgium. In conclusion, although few studies have been found on the subject investigated in relation to the educational axis, there is a growing advance in relation to production on technologies that aim to improve the quality of life and control parameters that help sports performance.

Purpose – The purpose of this paper is to present a research model that explore strategic outsourcing practices for sustainable competitive advantages. In this paper, a decision support system (DSS) for sustainable performance measurement of carry and forward agents (CFAs) is proposed. Design/methodology/approach – The importance of seven criteria as a means of selecting the best CFA for warehouses under the aspect of sustainable environment is analyzed. The criteria are compared and ranked using analytic hierarchy process (AHP) with the combined assistance of literature review and expert opinions. This study makes use of unstructured interviews of Regional Distribution Manager and senior strategic leaders of the firms. Findings – This paper discusses how strategic outsourcing can help firm to achieve desired business outcomes. The selection of best CFA gives a direction to the company to move toward excellence and provides the key areas to work upon to achieve competitive advantage. The main contribution of this paper includes modeling the performance evaluation problem within the context of a sustainable supply chain based on triple bottom line (TBL) concept. Research limitations/implications – The identified selection criteria are bound with Indian transportation and logistics industry. Further, it is suggested to conduct a real-life application of this study to other companies from different countries, to obtain criteria based on globally acceptable norms. The results may yield the network-specific evaluation criteria and their evaluations. Practical implications – The developed excel-based tool could be used to record the inspection data, compare the CFAs and determine the best CFAs on the basis of selected criteria. With the help of this tool, CFAs know their position and ranking among all the CFAs and the focus areas they need to work upon to perform well. The training module could be used to keep the CFA staff on the right track which is very essential in a typical manufacturing industry warehouse. The improved performance of CFAs will in turn help to improve the manufacturing process, thus maximizing the gains along with environmental benefits. Originality/value – This paper provides a priority of sustainable issues for evaluating the performance of the best CFA. The paper presents a strategic outsourcing model, which suggest both theoretical and managerial implications showing how to implement successful outsourcing practices in the global market by analyzing the performance of outsourcing partners, i.e. CFAs.

The major environmental impacts of textile products tend to arise from emissions of toxic substances in the production phase of the life cycle. The theory of chemical footprint (ChF) can be used to study the environmental impact of textile products and leads a new way to quantitatively assess impacts of toxic substances. In this paper, environmental impacts of 1 kg cotton woven fabric were assessed from yarn to finished fabric in terms of its contributions to the ecological system. The results showed that the total ChF in the calculation boundary associated with ecotoxicity was approximately 41526.10 PAF·m3·d. The largest ChF for cotton woven fabric mainly came from weaving process, followed by cultivation and harvesting and fabric processing phases. Sizing agent and all kinds of base potentially created the large ecotoxicity and there are considerable differences in magnitude from other materials’ ecotoxicity. It also revealed that the selection of auxiliaries was more important than that of dyestuffs. ChF does well in drawing more focus on the source of industry pollution and plays an important role in improving management efficiency in assessing and choosing chemicals.

The aging process can be accompanied by a slight decline in cognitive functioning, and subjective memory complaints (SMC) appear to be common in the elderly population. OBJECTIVE: To determine whether SMC is associated with cognitive loss or depression and can predict dementia. METHODS: A systematic review of the literature was conducted. Articles were selected on the following databases, LILACS, SCOPUS, SCiELO, PubMed and Web of Science from August to October 2013. Article selection was based on inclusion and exclusion criteria. Studies published between 2010 and 2013, written in English, Spanish or Portuguese, involving populations 65 years or older, were included. Reviews were excluded. RESULTS: After the selection, a summary of the 20 articles retrieved was carried out. Of the total articles retrieved, fifteen were cross-sectional studies and five were longitudinal studies. Most of the cross-sectional studies associated SMC with depression, objective cognitive impairment and anxiety. The emergence of dementia in people with SMC was evidenced in longitudinal studies. Albeit less frequently, SMC were also associated with reduced quality of life, impairment in Activities of Daily Living (ADL), emergence of neuropsychiatric symptoms, lower hippocampal volume, amygdala volume reduction, increased activation of the left temporal, bilateral thalamus, caudate and posterior cingulate, and with the occurrence of ApoE ε4. CONCLUSION: SMC may be associated with changes in mood and/or cognition, and its occurrence appears to increase the likelihood of dementia. In order to further our understanding of the topic, future studies should consider the recruitment of representative samples with control groups and longitudinal designs.

Abstract Background Over the past 10 years, interest in patient and public involvement (PPIn) in research has grown. Several arguments support the engagement of patients as partners in the research process. Patients with lived experience of a condition can offer their knowledge to study design as experience-based experts, helping researchers incorporate patient-pertinent outcomes. PPIn has also been shown to boost patient enrolment and retention in clinical trials. Benefits, challenges, and best practices of PPIn have been examined in other fields. However, to date, no study has examined PPIn in inflammatory bowel disease (IBD) research. Many factors amenable to research involvement may impact IBD patients’ quality of life, including disease morbidity, complications, and efficacy/side effects of therapy. Aims This review aims to characterize methods of PPIn in IBD research and highlight themes relating to best practices, benefits, and challenges. Methods We ran a systematic search on MEDLINE, EMBASE, and Cochrane for all IBD research studies in which IBD patients were involved in the research process. PPIn included but was not limited to patient input in one of the following 3 stages: Study Design (prioritization of research topics, outcome selection, study tool development), Study Execution (recruitment, data collection & analysis), and Dissemination of Research. After abstract and full-text screening, 14 studies were selected. Results Patients were recruited for PPIn through IBD and patient organizations (7/14), outpatient clinics (4/14), tertiary care sites (2/14), and pre-existing patient advisory groups (1/14). The majority of studies (11/14) engaged patients in the development of study materials, which included a physical activity intervention for stoma patients, an IBD pregnancy decision aid, and a quality of life questionnaire. Two studies interviewed patients to determine comprehensibility of survey items and guide revisions. One study involved patients in data analysis and manuscript development. Most consultations were open-ended, including focus groups (8/14) and semi-structured interviews (3/14). According to study authors, PPIn helps guide IBD research priorities by focusing on patient-relevant issues. Authors also cited the role of PPIn in designing patient-friendly study tools. One challenge reported by 2 studies was that PPIn requires patients to have access to high-quality information and requires a significant time commitment, which may contribute to demographic biases. Conclusions The majority of IBD studies engaged patients in an open-ended format and were engaged in study design, particularly in developing study materials. Authors recommend continuous involvement of patients throughout the research process to address their research priorities. Funding Agencies None

Purpose Supplier selection problem is the key process in decision making of supply chain management. An effective selection of vendors is heavily responsible for the success of any organization. Vendor selection problem (VSP) reflects a more practical view when the decision makers involved in the problem are present on different levels. Moreover, vendor selection consists of various random parameters to be dealt with in real life. The purpose of this paper is to present a decentralized bi-level VSP where demand and supply are normal random variables and objectives are fuzzy in nature. Decision makers are present at two levels and are called as leader and follower. As the next purpose, this paper extends and presents a solution approach for fuzzy bi-level multi-objective decision-making model with stochastic constraints. Different scenarios have been developed within a real-life case study based on different sets of controlling factors under the control of leader. Design/methodology/approach This study uses chance-constrained programming and fuzzy set theory to generate the results. Stochastic constraints are converted into deterministic constraints using chance-constrained programming. Decision variables in the bi-level VSP are partitioned between the two levels and considered as controlling factors. Membership functions based on fuzzy set theory are created for the goals and controlling factors and are used to obtain the overall satisfactory solutions. The model is tested on a real-life case study of a textile industry and different scenarios are constructed based on the choice of leader’s controlling factors. Findings Results showed that the approach is quite helpful as it generates efficient results producing a good level of satisfaction for the decision makers of both the levels. Results showed that on choosing the vendors that are associated with worst values in terms of associated costs, vendor ratings and quota flexibilities as controlling factors by the leaders, the level of satisfaction achieved is highest. The level of satisfaction of solution is lowest for the scenario when the leader chooses to control the decision variables associated with vendors that are profiled with minimum vendor ratings. Results also showed that higher availability of materials and budget with vendors proved helpful in obtaining quota allocations. Different scenarios generate different results along with different values of satisfaction degrees and objective values which shows the flexible feature of the approach based on leader’s choice of controlling factors. Numerical results showed that the leader’s control can be effectively incorporated maintaining satisfaction levels of the followers under various scenarios or conditions. Research limitations/implications The paper makes a certain contribution toward the study of vendor selection existing in a hierarchical manner under uncertain environment. A wide set of data of different factors is needed which can be seen as a limitation when the available time is short for the supplier selection process. Practical implications VSP which is generally adopted by most of the large organizations is characterized with hierarchical decision making. Moreover, dealing with the real-life concern, the data available for some of the parameters are not complete, representing an uncertainty of parameters. This study is quite helpful for decentralized VSP under uncertain environment to reduce the costs, improve profit margins and to create long-term relationships with selected vendors. The proposed model also provides an avenue to explore the decision making when the leader has control over some of the decision variables. Originality/value Reviewing the literature available, this is the first attempt to present a multi-objective VSP where the decision makers are at hierarchical levels considering uncertain parameters such as demand and supply as per the best knowledge of authors. This research further provides an approach to construct scenarios or different cases based on the choice of leader’s choice of controlling factors.

Abstract Today’s student population comes from highly diverse culture and socio-economic backgrounds, entering college with a range of life experiences and professional aspirations. The selection of and success upon entering a major is highly influenced by those factors. As society has progressed the principle purposes of the animal science discipline have remained intact but the industry scope has expanded as has the range of background knowledge and experience of students entering the major. To address these changes a data-driven, student-centered curriculum study was conducted. Amongst the study findings was that there exists a gap between existing student knowledge and skills, and faculty expectations upon entering disciplinary core courses, which were deemed necessary to gain proficiency in areas identified by industry stakeholders. In order to bridge this gap, it was a goal of the department to create foundational level courses that would support the department curriculum. Through the collaborative efforts between faculty within the animal science department and members of the university center for teaching excellence, as well as findings from the data generated as part of the curriculum redesign process, two new courses were identified for development: Farm Animal Biosystems and Livestock Production Systems. These courses illustrate a novel approach to addressing the disparity in student background knowledge and skills. Rather than assuming a level of proficiency with skills and addressing gaps in knowledge or vice versa, these key areas have been identified and separated so as to provide students with a solid foundation in both the scientific and applied components of the discipline, thus promoting success within the remainder of the curriculum. Successful completion of these courses will enable student to enter the specialized discipline core classes with a more uniform knowledge base.

PurposeSupplier selection in the supply chain network (SCN) has strategic importance and involves multiple factors. The multi-criteria nature of the problem coupled with environmental uncertainty requires several procedures and considerations. The issue of decision-making in selecting the best among various qualified suppliers remains the major challenge in the pharmaceutical industry. This study investigated the multi-criteria multi-supplier decision-making process and proposed a model for supplier selection problems based on mixed-integer linear programming.Design/methodology/approachThe concept of principal component analysis (PCA) was used to reduce data dimensionality, and the four best criteria have been considered and selected. The result is subjected to decision-makers’ (DMs’) reliability test using the concept of a triangular fuzzy number (TFN). The importance of each supplier to each measure is established using fuzzy technique for order preference by similarity to an ideal solution approach, and the suppliers have ranked accordingly.FindingsThis study proposes a mixed integer linear programming model for supplier selection in a pharmaceutical company. The effectiveness of the proposed model has been demonstrated using a numerical example. The solution shows the model's applicability in making a sound decision in pharmaceutical companies in the space of reality. The model proposed is simple. Readily commercial packages such as LINDO/LINGO and GAMS can solve the model.Research limitations/implicationsThis research contributed to the systematic manner of supplier selection considering DMs’ value judgement under a fuzzy environment and is limited to the case study area. However, interested researchers can apply the study in other related manufacturing industries. However, the criteria have to be revisited to suit that system and might require varying ratings based on the experts' opinions in that field.Practical implicationsThis work suggests more insights practically by considering a realistic and precise investigation based on a real-life case study of pharmaceutical companies with six primary criteria and twenty-four sub-criteria. The study outcome will assist organizations and managers in conducting the best decision objectively by selecting the best suppliers with their various standards and terms among many available contenders in the manufacturing industry.Originality/valueIn this paper, the authors attempted to identify the most critical attributes to be preserved by the top managers (DMs) while selecting suppliers in pharmaceutical companies. The study proposed an MILP model for supplier selection in the pharmaceutical company using fuzzy TOPSIS.

The strategy to accelerate the development of mining-beneficiationtechnology-competitivity management of dimension stone companies involves various analysis and alternative methodologies. In this project the Life-Cycle Matrix methodology was used with its main external (industry maturity) and internal (overall measure of the competitive position of a business) factors to analyze in detail the block cutting (sawing) sector of the metropolitan region of Rio de Janeiro and the competitive position of the main companies that are active in the sector. Special attention was given to the dimension stone plates production process, describing the main methods used to beneficiate blocks and to undertake secondary beneficiation. A Case Study was used as the data base for the adoption and selection of strategies for the block cutting companies located in the metropolitan region of Rio de Janeiro. The following block sawing companies were described with special attention to their infra-structure, organization, installed production capacity, granite plates production lines, critical success factors, technology, inputs, vertical integration, sales, market share, and products quality: Thor, Brasilstone, Rio Segran, Gutimpex, Cavaliere, Belmonte, Real Brasil and Marcovaldi. The objective of identifying future possible main strategic thrusts-action programs-functional strategies and action plans to accelerate the development of the dimension stone companies in the metropolitan region of Rio de Janeiro was achieved. A Strategy Diagnostic Study also was undertaken and will be of great value for the companies and entrepreneurs that are already active in the sector and for the new national and foreign companies and new investors that may have interest to invest in this sector in short and medium time periods.

The growing demand for dependable manufacturing techniques has sped up research into condition monitoring and fault diagnosis of critical motor parts. On the other hand, in modern industry, machine maintenance is becoming increasingly necessary. An insufficient maintenance strategy can result in unnecessarily high downtime or accidental machine failure, resulting in significant financial and even human life losses. Downtime and repair costs rise as a result of failure. Furthermore, developing an online condition monitoring method may be one solution to come up for the problem. Early detection of faults is very vital since they grow quickly and can cause further problems to the motor. This paper proposes an effective strategy for the classification of broken rotor bars (BRBs) for induction motors (IMs) that uses a new approach based on Artificial Neural Network (ANN) and stator current envelope. The stator current envelope is extracted using the cubic spline interpolation process. This is based on the idea that the amplitude-modulated motor current signal can be revealed using the motor current envelope. The stator current envelope is used to select seven features, which will be used as input for the neural network. Five IM conditions were experimentally used in this study, including a part of BRB, 1 BRB, 2 BRBs and 3 BRBs. The new feature extraction and selection approach achieves a higher level of accuracy than the conventional method for motor fault classification, according to the experimental results. Indeed, the results are impressive, and it is capable of detecting the exact number of broken rotor bars under full load conditions

Within the framework of the existing ideas on the solution of problematic navigation situations related to ensuring the safety of vessel’s navigation, an assessment was made for determining the impact of e-Navigation on the level of safety, based on using current and important navigational information. The article shows the correct selection of the current and main components of navigational information, taking into account their interconnection, as well as increasing the assessment of the safety indicators of the ship's navigation. In order to develop inland navigation and meet the standards of the countries of the European Union, Ukraine must use modern systems to improve the level of safety on the inland waterway (IWW). The technical plan was developed, in particular, on the basis of assessment of the impact of e-navigation on reducing the number of navigational accidents for SOLAS and non-SOLAS vessels (the International Convention for the Safety of Life at Sea). The article is aimed at theoretical assessment of the potential of e-Navigation on IWW of Ukraine by examining and applying the IMO methodology for increasing navigational level. A case study was conducted on the concept of e-Navigation as a model to assess the impact of e-Navigation on the vessel’s safety. All segments of the transport process and logistics are integrated, as evidenced by global transport trends. As a result, a new type of transport infrastructure began to develop - transport, logistics and freight transport complexes, which formed a united system of interaction. The scientific and technical policy of the transport industry allows for the development of science, innovative technologies and the training system in all areas, including the encouragement of the development and implementation of innovative intelligent transport systems that ensure efficient management of traffic flows and vehicles, which suggests the main goal of improving quality of transport services. In connection with the constant technological development of the industry, it seems possible to further development of e-Navigation strategy as extremely accurate and systematic in ensuring the safety of navigation with prevention dangerous incidents, environmental protection and cost-effective systems. For the implementation of e-Navigation on the IWW of Ukraine, appropriate recommendations were developed.

Research background: Among the determinants of the socio-economic development of the region, an important role is played by its endogenous potential. It is reflected in the industry structure of the region, formed in the process of its historical development. The industry structure is the basis for the development of regional specialisations. One of the criteria for defining specialisations is the employment structure by sections and divisions of the national economy. The definition of regional specialisations is indispensable for planning the development policy and for formulating regional strategies. Purpose of the article: The main objective of the paper is the analysis and evaluation of employment structure as a criterion for the delimitation of industries identified as smart specialisations in the region. The study covers the case of selected region in Poland at NUTS-2 level ? the voivodeship of Małopolska. Methods: The study is based on GUS unpublished data (Statistics Poland) for 2009 and 2018. It makes use of descriptive statistical analysis methods and structure and dynamics ratios, as well as Florence?s specialisation coefficient. Findings & value added: The research has shown that the employment structure indicating the presence of the region's specialisation in given industries is an important, but not sufficient criterion for the evaluation, whether the delimitation of industries recognized as smart specialisations was appropriate. In the light of the conducted research, it seems fully justified to grant the status of smart specialisation in Małopolska to Information and Communication Technologies as well as to Creative and Leisure Industries. In the context of changes to employment dynamics and structures, the possible development-oriented smart specialisations are as follows: Manufacture of metals and metal products, Electronics and machine industry, and Chemistry. On the other hand, the identified specialisations: Life science and Sustainable energy are not in line with changes in the region?s employment structure. The paper proposes one of the possible ways of precise identification of distinctive regional industries with high development potential. The structure of employment and changes occurring in this area make it possible to determine the main forces of the region's endogenous potential, and thus may form the basis for the determination, and in the longer term, assessment of the relevance of identified regional smart specialisations. The added value of the study is, therefore, an attempt to assess, on the example of a selected region, to what extent changes in regional specialisations reflected in the existing employment structure confirm the accuracy of the selection of industries identified as regional smart specialisations. The presented case is an exemplification of the proposed method, which can also be successfully applied to other European regions.

Materials Engineering is widely acknowledged as a “hyper-discipline” spanning the fundamental sciences (Physics, Chemistry and Biology) with all of the traditional engineering pursuits (Civil, Electrical, Mechanical, Metallurgical, Nuclear…). A healthy materials engineering program in fapt demands interaction among basic science and technology, all classes of materials, and the intrinsic elements of the field, parochially known as properties, performance, structure (including composition) and synthesis (including processing). Advanced characterization techniques are obviously critical to this integration, and new imaging technologies have accelerated the process of characterizing materials at all relevant length scales, communicating large data sets to practicing engineers, and refining manufacturing methods with image-based technologies. The importance of imaging technologies was forecast by the National Research Council in a highly regarded 1989 report “Material Science & Engineering for the 1990’s: Maintaining Competitiveness in the Age of Materials,” which included prominent mention of all microscopy methods. Since then, the success and challenges associated with imaging technologies have increased dramatically.In the biomaterials field, which is projected to be a $5 billion dollar industry before the year 2000, imaging technologies are most evident. Cross-modal medical imaging (MRI, CAT..) localizes the results of disease or trauma that might be remedied by implantable structures, developed under condition of strict microstructural control, and monitored for degradation products by non-invasive in-situ means. Products include biochemical sensors requiring high spatial resolution characterization of structure and composition, orthopedic prostheses and repairs, sometimes processed to possess pore structures that mimic natural bone, and wound-management devices, including artificial skin composed of bi-layer silicone elastomers and glycosaminoglycan interspersed with collagen. The last of these is especially dependent upon microstructural characterization. Implantable materials systems, such as the cochlear implant for hearing restoration (direct stimulation of the auditory nerve), or heart-assist devices (long fatigue life), require some of the highest standards in materials selection, design, and integration, with the added dimension of biocompatibility. In addition, the irradiation sensitivity of many candidate biomaterials requires strict attention to low-dose imaging methods, rapid scan image acquisition, and sometimes extensive image processing to avoid or circumvent artefacts. Forward-looking projects on fully implantable therapeutic “agents” for medicinal delivery or chelation of toxins and viruses will place even more demands upon our ability to image in-situ functionality.

Multifunctional dream is an epigenetic gift to a person with great intelligence, new quantum ideas (each material object has quantum states and parallel worlds) and future inventions (discoveries). The circadian system of Homo sapiens and the structural-functional clock of the human body, are synchronized genetically and epigenetically. Life activity of H. sapiens is wave-shaped cyclic oscillations of various intensive processes of circadian stress. The multi-oscillator system, includes evolutionary structural-functional central and peripheral rhythm drivers, primary and secondary pacemakers. Three of the most powerful modern rhythm drivers for humans, the first is light. The second most powerful rhythm driver is power. The third, epigenetic, including social factors, first of all, social status and self-actualization of personality. The main medical and social significance of the visceral brain is the formation of emotions. Visceral brain is involved in the regulation of internal organ functions, smell, automatic regulation, emotions, memory, sleep, waking, etc. Visceral brain determines selection and implementation of adaptation forms of behavior, dynamics of innate forms of behavior, maintenance of homeostasis, generative processes. It provides hormonal stimulation of the body, creation of emotional background, formation and implementation of processes of higher nervous activity. Cognitive memory is one of the largest and most powerful concepts that represents the basic function of memory in general. The knowledge that a person receives in learning is first perceived as something external, but then gradually they turn into experience and beliefs. Cognitive memory retains all acquired knowledge, representing a kind of “library”, with the process of assimilation and preservation becoming more complicated as the information obtained becomes more complex. The brain memory mechanism is a network of cyclic neural circuits (CPNs). When the secretion of γ-aminobutyric acid in the brain is deficient, many CNCs are turned off from the memory mechanism, which causes cognitive dysfunction. This is one of the causes of memory impairment in Alzheimer’s disease and senile dementia of Alzheimer’s type. Sleep is the main tool and mechanism in the formation of cognitive memory, its quantitative and qualitative volume, integration of transition to a qualitatively new level of self-development and self-improvement, allowing to create a new intellectual “qualification mind”. H. sapiens of the 21st century will have the ability to understand the physiological and neurophysiological patterns of sleep, manage and change their sleep habits. Digitization of sleep is the future for industry, healthcare, science, and personalized health.

The article shows the view of the famous scientist V. P. Burkat on issues of breed-forming process in livestock, evaluation of sires and use of biotechnological methods for cattle breeding, necessity to remember the lessons of classical breeding and to refer to their teachers respectfully as well training of young scientists – future national science. Their views on V. P. Burkat as a teacher who prepared the pleiad of the renowned scientists were expressed by his disciples.V. P. Burkat advocated improving the zoned cattle breeds through the use of the gene pool of highly productive breeds well adapted to industrial production technology of dairy cattle product, knowing that such move would have not only supporters but also opponents. Agreeing with the need to preserve the gene pool of local cattle breeds, he stressed their entering in the Red Book and breeding in the protected farms with long-term preservation of gametes and embryos in special storage. The scientist was aware that the use of foreign breeds to improve the array of domestic livestock can lead to some decrease of milk fat content and reduction of the period of economic use of cows and he recommended intensive culling of the cows which did not meet the required parameters and providing appropriate conditions of animal feeding for newly created populations. His radical approach in creating arrays of domestic productive and adapted to current technological conditions cattle in a short time was in a choice of a founder of lines and families, creation of new genealogical groups, including synthetic line, software development of large-scale breeding, definition of breeding farms role, implementation of embryo genetic methods, etc. Stressing the tough market conditions of dairy industry in relation to performance of animals, the scientist urged of the need to create state control assistant service and its responsibilities would be to assess of the animals of active population by type of constitution and animal performance accounting. According to V. P. Burkat, development and improvement of new dairy breeds with high genetic potential for milk yield would reduce the number of dairy cows and increase the abundance of beef cattle, which would contribute to development of beef cattle breeding and solve the problem of providing population with high-quality beef. The scientist believed that it was necessary creating a new livestock science – biotechnological selection, which would be a tool of livestock breeding, but not replace classical animal breeding. Caring about the future of science and Institute of Animal Breeding and Genetics, V. P. Burkat initiated a conference of young scientists, where scientific beginners could defend their vision and theory.Giving way to science for many of his disciples, Valeriy P. often mentioned scientists who gave a start to him in scientific life: M. F. Ivanov, M. A. Kravchenko, F. F. Eisner and many others.Valeriy P. generously passed the gained knowledge and experience to his disciples, who were his pride. Our teacher, Valeriy P. Burkat was a very and wise prudent man; he did not give promises which performance was impossible, and negative remarks against his employees perceived as his own one. He was an intelligent, thoughtful, serious, noble, cultural and erudite man, professional who solved the issues objectively and fundamentally. If Valeriy P. promised to do something or help, everyone knew it would be fulfilled necessarily. When even he did not agree with something or someone, he always gave the opportunity to express opinion, bring arguments, the evidence of ideas and when beliefs were good he agreed with them. His word was never at odds with the deed. As a creative person, he always supported the original ideas, progressive solutions and innovative approaches.He was fond of aphorisms, poetry, prose, music and often invited to listen to some composition. He liked reading excerpts of the most beloved works. He was a great patriot of Ukraine, who actively promoted the idea of national development. As a publicist he produced several books, where collected well-known sayings about Ukraine, poems, regulatory documents concerning our country, including "Love your Ukraine ...". Communication with him was curious and easy, primarily as with a wise man, and only then as with the head of the institution.He taught us to cherish a Ukrainian family by example of love for his family, wife and children, where should rule harmony and order, where a father is a head with all responsibility and deserves respect. Overall, he loved life in all its manifestations using it completely and therefore even now, several years after his death, very difficult to say the words: "knew, worked, was ...". He is a part in each of us, his disciples and so we always express our gratitude for the soul warmth and kindness, wise counsel in the science, love to neighbour and the Ukrainian land, and most importantly we try to be worthy disciples of Valeriy P. Burkat.

Tulip (Tulipa gesneriana L.) is an important and highly valuable flower of the cut flower industry. The most critical step in its cultivation is to break dormancy in order to initiate the growth, especially in tropical and sub-tropical areas of the world. Therefore, the current research was conducted to break bulb dormancy and foster the growth of tulip in Potohar region with the help of different primers. The objective of this study was the selection of best primer at appropriate concentration level to enhance growth, yield and vase life of the flower. Tulip bulbs were treated with different primers: T0 (distilled water), T1 (chitosan @ 5 g/L), T2 (gibberellic acid @ 0.15 g/L), T3 (humic acid 160 g/L), T4 (imidacloprid 19 g/L) and T5 (salicylic acid 0.1 g/L) for 24 hours, respectively. The experiment was laid out using Complete Randomized Design (CRD) with three replications. Statistical results revealed that characteristics including early germination, plant height, number of leaves, stalk length, fresh and dry weight of flower, weight of bulbs, diameter of bulbs and number of daughter bulbs were significantly increased in T2. Whereas, leaf area, diameter of stem and flower was maximum in T0. Plants under T3 showed an increase in chlorophyll content of leaves. While floral characteristics like early formation and opening of flower bud, more number of flowers and vase life were improved in T1. Thus, statistical results showed that priming can effectively help to improve morpho-physiological attributes of tulip.Key wordTulip, primers, dormancy, chitosan, gibberellic acid, humic acid, imidacloprid, salicylic acid.INTRODUCTIONTulip (Tulips gesneriana L.) is the most popular and lucrative spring blooming bulbous plant of Liliacae family. It is famous for its distinctive flower shape; size and vibrant color range that make it stand out aesthetically among other ornamental flowers. There are about 150 to 160 species of tulip that can be grown in gardens. In addition to this, they are also used as cut flowers. In cut flower industry, it is ranked as 3rd most desirable flower after rose and chrysanthemum (Singh, 2006; Ahmad et al., 2014). This flower holds a significant importance on societal events like Valentine’s Day, Easter, New Year and Mother’s Day. Along with ornamental uses, its bulb can be used for cooking purposes in place of onions and petals can be used to treat rough skin. As a result of its immense beauty and multiple uses, it is day by day becoming more eminent and favorite among people globally (Buschman, 2004; Jhon and Neelofar, 2006). The demand for cut flowers in Pakistan is also gaining popularity. In Pakistan, where floriculture industry is still struggling to make its way towards development, the annual production of cut flowers is estimated to be 10,000 to 12,000 tons per annum (Younis et al., 2009). Main cut flower crops produced includes: rose, carnation, gerbera, statice, tuberose, narcissus, gladiolus, freesia and lilies (Ahsan et al., 2012). Despite of tulip’s high demand, it is not among the few cut flowers that are produced at commercial level in Pakistan. However, some of the wild species of tulip (Tulipa stellate) are found in the country, as they wildly grow in West and North West Himalayan region of the world. (Nasir et al., 1987). This perennial plant needs several weeks of low temperature (temperature < 50C) to break its dormancy for producing beautiful flowers, as a result, its cultivation is restricted to temperate areas (Koksal et al., 2011). It is widely grown in areas with 5-100C night and 17-200C day temperature throughout the growing season (Singh, 2006). Although, it has high demand worldwide but there are only 15 tulips producing countries in the world. Among few tulip producing countries, Netherlands tops the list due to her favorable climatic conditions. The total production area of tulips in Netherlands is 10,800 hectares that contributes 60% of the world’s total production. The reason behind its limited production in the world is the inability of tulip bulbs to break dormancy under unfavorable climatic conditions. Dormancy is a state in which flower bulbs do not show any physical growth due to physical and physiological barriers. Therefore, dormancy breaking is the utmost important step while growing tulips anywhere in the world (De Klerk et al., 1992). Thus, aforementioned restrictions and sensitivity of crop towards its growth requirements has also affected its production in Pakistan. Its cultivation is restricted to Murree, Abottabad and Swat only. Some other parts of the country, including the Potohar region have great potential to grow tulip by putting in a little effort to cope with the challenge of dormancy breaking due to relatively high temperature. The winter period in Potohar region is from November to March. Moreover, December, January and February are the coldest months with a mean annual temperature between 100C to 150C. As a result, the time of planting is very critical for dormancy breaking and fast growth in such areas, as late planting would cause an abortion of flowers due to a raised field temperature at the time of flowering. In order to grow tulips in areas with mild winters different techniques are adopted that includes: pre- chilling, seed priming and protected cultivation method to achieve early growth and high yield of flowers before the temperature rises. Out of all additional efforts, seed priming can be an effective method for growing tulips in open fields because it promotes early growth and good yield (Anjum et al., 2010; Benschop et al., 2010; Kumar et al., 2013; Ramzan et al., 2014; Sarfaraz et al., 2014; Khan, 2019). Seed priming is a method of soaking seeds in solution with high osmotic potential which provides optimum level of hydration and aggravates the germination process, but don’t show the radical emergence by prolonging the lag phase. Lag phase makes the seed metabolically active and helps to convert the stored food reserves into the available form to be used during germination (Taylor et al., 1998; Reid et al., 2011; Nawaz et al., 2013). Application of different chemicals as primmer including salts (chitosan), growth regulator (gibberellic acid), plant hormone (salicylic acid), organic compounds (humic acid) and insecticides (imidacloprid) can result in a reduced forcing period, enhanced growth, early flowering and high flower yield. Therefore, careful selection of variety and use of priming as dormancy breaking technique is the essential step of Tulip cultivation in the Potohar area (Horii et al., 2007; Shakarami et al., 2013; Nakasha et al., 2014; Baldotto et al., 2016).OBJECTIVES Keeping in view that tulip is an excellent cut flower and its demand is increasing globally, present study was designed to analyze and study the effects of best concentration of different primers on early growth (vegetative and reproductive), yield and vase life of tulip in the Potohar region of Northern Punjab, Pakistan. MATERIALS AND METHODSExperimental site and planting material: The experiment on Tulipa gesneriana L. was conducted at the experimental area, Department of Horticulture, PMAS-Arid Agriculture University, Rawalpindi with longitude 73.070 E and latitude 33.60 N, during the year 2017-2018. Tulipa gesneriana L. was established through bulbs. Tulip bulbs were purchased from reliable sources and were planted by the end of November in pots after priming treatment in open field conditions.Maintenance practice: Regular watering and fortnightly fertilizer application of NPK (Grow more (17:17:17) @ 10g/m2 was done to maintain plant health.Priming treatments: Tulip bulbs were treated with different primers including: T0 (distilled water), T1 (chitosan @ 5 g/L), T2 (gibberellic acid @ 0.15 g/L), T3 (humic acid 160 g/L), T4 (Imidacloprid 19 g/L) and T5 (salicylic acid 0.1 g/L) for 24 hours, respectively.Parameters: Both vegetative and reproductive parameters were analyzed to determine the efficacy of primers including days to sprouting of bulbs (days), plant height (cm), leaf area (cm2), number of leaves, diameter of flower stem (mm), days to flower bud formation (days), days to flower opening stage (days), diameter of flower (mm), number of flowers per plant, stalk length (cm), fresh weight of flower (g), dry weight of flower (g), diameter of bulbs (mm), weight of bulbs (g), number of daughter bulbs per plant and vase life (days).Statistical analysis: Experiment was laid out randomly using Complete Randomized Design (CRD).The collected data was analyzed through appropriate statistical package i.e. MSTAT-C. Statistical significance was compared with LSD test at 5% level of significance (Steel et al., 1997).RESULTS AND DISCUSSIONEffect of priming on vegetative growth attributes: Results were exhibiting significant difference among vegetative growth attributes of the treated plants (table 1). The 0.15 g/L of gibberellic acid treated plants showed early sprouting (25 days) and maximum increase in plant height (33cm), number of leaves (6), stalk length (29.05cm) and diameter of flower stem (9.66mm), followed by 5 g/L of chitosan, 160g/L of humic acid and 19 g/L of Imidacloprid, respectively. Minimum plant height (15.6cm), number of leaves (4), stalk length (12.33cm) diameter of flower stem (6.04mm) and delayed bulb sprouting (31 days) was observed in 0.1 g/L of salicylic acid. Improvement in vegetative characteristics shown by T2 plants revealed that gibberellic acid helped in dormancy breaking, cell division and elongation in actively growing plant parts (Kumar et al., 2013). As further result confirmed that the maximum leaf area (39.07cm2) was observed in control plants and treated plants didn’t show significant increase in leaf area, because of the use of energy in increasing plant height and number of leaves. Previous studies also showed that plants with more number of leaves had a less leaf area and color of the leaves was also lighter (Khangoli, 2001; Janowska and Jerzy, 2004). Moreover, the maximum amount of chlorophyll content (62) was observed in 160 g/L of humic acid followed by 5 g/L of chitosan, 0.15 g/L of gibberellic acid and 19 g/L of Imidacloprid, respectively. Whereas, minimum amount of chlorophyll content was observed in 0.1 g/L of salicylic acid (58). Tulip bulbs treated with Humic acid effectively increased photosynthetic activity of the plant which in result increased the chlorophyll content of the leaves and produced more plant food. Leaf area of the humic acid treated plants was also increased as compared to other treatments that also caused an increase in the chlorophyll content of the leaves (Chanprasert et al., 2012; Salachna and Zawadzińska, 2014). Furthermore, bulb characteristics were also improved under the influence of priming. Maximum diameter (41mm) and weight of bulbs (26g) was observed in 0.15g/L of Gibberellic acid followed by 0.1g/L of salicylic acid, 5 g/L of chitosan, 19 g/L of Imidacloprid and 160 g/L of humic acid respectively. Whereas, minimum diameter (36mm) and weight (21g) of bulbs was observed in control treatment which proved the efficacy of primers in enhancing characteristics of tulip bulbs. Bulb diameter and weight was increased because of the presence of good amount of food in the bulb which helped in its growth (Arteca, 2013). Furthermore the number of daughter bulbs were maximum in 0.15 g/L of gibberellic acid (4.22) and 5 g/L of Chitosan (4.22) followed by 0.1 g/L of salicylic acid and 160 g/L of Humic acid respectively. Minimum number of bulb-lets was observed in 19 g/l of Imidacloprid (3.11). Increased rate of cell division and multiplication, plus availability of good nutrition in bulbs helped to increase the number of daughter bulbs in the treated plants (Shakarami et al., 2013). Thus, results confirmed that 0.15 g/L of gibberellic acid effectively improved both plant (figure 1) and bulb (figure 2) characteristics. Effect of priming on reproductive growth attributes: Results showed significant differences in plants for reproductive growth attributes in response to priming (table 2). Minimum days of bud formation (122 days) and flower opening stage (124 days) were showed by 5 g/L of chitosan followed by 0.15 g/L of gibberellic acid, 160g/L of humic acid and 19 g/L of Imidacloprid, respectively. Whereas, 0.15 g/L of salicylic acid took maximum days in the formation (127 days) and opening (129 days) of flower buds. Chitosan helps plant in maintaining its vegetative and reproductive growth under stress conditions like drought and high temperature. As a result, the plant maintains its growth under stress conditions and give early flowers, because its reproductive growth attributes remain unaffected under any abiotic stress, as previously studied in orchid as well (Saniewska, 2001; Uthairatanakij et al., 2007). Moreover, the number of flowers per plant were maximum in 5 g/L of Chitosan (3.33) and 0.15 g/L of gibberellic acid (3.33), followed by 160 g/L of humic acid. Whereas, 19 g/L of Imidacloprid (2.33) and 0.1 g/L of Salicylic acid (1.44) gave minimum flower yield. Along with enhancing the defense mechanism, chitosan also helped in increasing flower number in Freesia and other flowers, previously (Salachna and Zawadzińska, 2014). Furthermore, maximum fresh weight (33g) and dry weight of flower (2g) were observed in 0.15 g/L, of gibberellic acid followed by 5 g/L of chitosan, 160 g/L of humic acid and 19 g/L of imidacloprid, respectively. Minimum fresh weight of flower (12 g) and dry weight of flower (0.98 g) was observed in 0.1 g/L of salicylic acid. Gibberellic acid effectively increases plant height and diameter of stem that caused an increase in fresh and dry weight of flower due to presence of more plant nutrients and maintenance of turgidity. Diameter of the flower was maximum (40mm) in control plants, this showed priming of tulip bulbs didn’t have any effect on increasing flower size due to increase in flower number (Rashad et al., 2009; Hashemabadi, 2010). Thus, the aforementioned results confirmed that 5 g/L chitosan was most effective in improving floral attributes (figure 3) of tulip.Effect of priming on vase life: According to results (table 3), 5 g/L of Chitosan and 0.1 g/L of salicylic acid showed maximum vase life (8 days) followed by 19 g/L of imidacloprid, 0.15 g/L of gibberellic acid and 160 g/L of humic acid, respectively. Flowers under control treatment showed minimum vase life (6) as compared to treated plants. Chitosan improved the quality of flower by maintaining its size, color and freshness, but most importantly, it provided protection against many pathogenic fungi that can attack tulip and cause senescence of the flower. As a result of fungal protection and resistance against abiotic stresses, Tulip flower showed increased post-harvest quality and vase life (Saniewska, 2001). In Lilium flower it helped to decrease the production of ethylene and respiration rate and helped in increasing its vase life (Kim et al., 2004).CONCLUSIONPresent research proved that treatment of tulip bulbs with different primers at their best selected concentration levels was an effective method of enhancing early growth and yield in an area with relatively high temperature as compared to temperate region. The Tulip plants showed improvement in sprouting, plant height, number of leaves, chlorophyll content of leaf, leaf area, early flowering, flower size, number of flowers, stalk length, stem diameter, bulbs weight and diameter, number of bulb-lets and vase life. Thus, this method can be used in future for the production of Tulips under tropical and sub-tropical areas.CONFLICT OF INTERESTAuthors have no conflict of interest.REFERENCESAhmad, A., H. Rashid, R. Sajjad, S. Mubeen, B. Ajmal and M. Khan, 2014. Enhancing the vase life of tulip (Tulipa gesneriana L.) using various pulsing solutions of humic acid and npk. International journal of plant, animal environmental sciences, 4(2): 193-200.Ahsan, M., S. Rehman, A. Younis, A. Riaz, U. Tariq and R. Waqas, 2012. Different strategies to create earliness and enhance quality of tuberose (Polianthes tuberosa L.) cv. Single. Asian journal of pharmaceutical biological research, 2(1): 84-88.Anjum, S. A., L. Wang, J. Salhab, I. Khan and M. Saleem, 2010. An assessment of drought extent and impacts in agriculture sector in Pakistan. Journal of food, agriculture environment, 8(3/4 part 2): 1359-1363.Arteca, R. N., 2013. Plant growth substances: Principles and applications. Springer Science & Business Media.Baldotto, M. A., J. E. da Rocha, F. D. P. Andrade, M. P. Del Giúdice and L. E. B. Baldotto, 2016. The plant stimulant humic acid extracted from organic waste recycled by composting combined with liming and fertilization. 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Enhancement of seed vigour following insecticide and phenolic elicitor treatment. Bioresource technology, 98(3): 623-632.Janowska, B. and M. Jerzy, 2004. Effect of gibberellic acid on the post-harvest flower longevity of Zantedeschia elliottiana (w. Wats) engl. Hortorum cultus, 3(1): 3-9.Jhon, A. and Neelofar, 2006. Tulip in: Bulbous ornamental and aquatic plants, advances in ornamental horticulture. Advances in ornamental horticulture, 3: 1-72.Khan, S., 2019. Climate classification of pakistan. International journal of economic environmental geology, 10(2): 60-71.Khangoli, S., 2001. Potential of growth regulators on control of size and flowering of ornamental plants. In: Proc. First applied Sciiences seminar on flowering and ornamental plants. Mahallat, Iran. pp: 75-76.Kim, J.-H., A.-K. Lee and J.-K. Suh, 2004. 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Karachi, Pakistan.Nawaz, J., M. Hussain, A. Jabbar, G. A. Nadeem, M. Sajid, M. U. Subtain and I. Shabbir, 2013. International journal of agriculture crop sciences. 6(20): 1373.Ramzan, F., A. Younis, A. Riaz, S. Ali, M. I. Siddique and K.-B. Lim, 2014. Pre-planting exogenous application of gibberellic acid influences sprouting, vegetative growth, flowering, and subsequent bulb characteristics of ‘ad-rem’tulip. Horticulture, environment, biotechnology, 55(6): 479-488.Rashad, E.-S. M., M. S. A. Abd El-Wahed and A. A. Amin, 2009. Effect of-sitosterol and gibberellic acid on leaf angle, growth, flowering and biochemical constituents of marigold (Calendula officinalis L.). Medicinal aromatic plant science biotechnology, 3(1): 21-27.Reid, J. B., S. E. Davidson and J. J. Ross, 2011. Auxin acts independently of della proteins in regulating gibberellin levels. Plant signaling behavior, 6(3): 406-408.Salachna, P. and A. Zawadzińska, 2014. Effect of chitosan on plant growth, flowering and corms yield of potted freesia. Journal of ecological engineering, 15(3): 97-102.Saniewska, A., 2001. The effect of chitosan on limitation of growth and development of some pathogenic fungi for ornamental plants. Acta agrobotanica, 54(1): 17-29.Sarfaraz, S., M. H. Arsalan and H. Fatima, 2014. Regionalizing the climate of Pakistan using köppen classification system. Pakistan geographical review, 69: 111-132.Shakarami, K., R. Naderi, M. Babalar and Z. Hamzehei, 2013. The effect of different concentrations of gibberellic acid on quantitative and qualitative characteristics of three cultivars lacourtine, yokohama and red favourite tulip (Tulipa gesneriana L.). Journal of ornamental plants, 3(4): 251-257.Singh, A., 2006. Flower crops: Cultivation and management. new India publishing.Steel, R. G., J. H. Torrie and D. A. Dickey, 1997. Principles and procedures of statistics: A biological approach. McGraw-Hill.Taylor, A., P. Allen, M. Bennett, K. Bradford, J. Burris and M. Misra, 1998. Seed enhancements. Seed science research, 8(2): 245-256.Uthairatanakij, A., J. Teixeira da Silva and K. Obsuwan, 2007. Chitosan for improving orchid production and quality. Orchid science biotechnology, 1(1): 1-5.Younis, A., A. Riaz, S. Saleem and M. Hameed, 2009. Potential use of wild flowers in urban landscape. In: II International Conference on Landscape and Urban Horticulture 881. pp: 229-233.

A review article devoted to the book of Andrzej Blikle – Doktryna jakości. Rzecz o skutecznym zarządzaniu. As pointed out by the Author, the book is a case of a work rare on the Polish publishing market, written by an outstanding scientist, who successfully runs a business activity. The combination of practical experience with theoretical knowledge gave a result that may be satisfying both for practitioners as well as theorists, and also those who want to get to know the ins and outs of an effective and efficient business management. The Author of the review believes that it is an important voice for shaping an inclusive socio-economic system, which constitutes a value in itself. Although the book is mainly concerned with business management, its message has a much wider dimension and is concerned with real measures of wealth, money and people’s lives. The book was awarded The SGH Collegium of Business Administration Award “For the best scientific work in the field of business administration in the years 2014-2015”. Andrzej Jacek Blikle Doktryna jakości. Rzecz o skutecznym zarządzaniu (The Doctrine of Quality. On Effective Management) Gliwice, Helion Publishing Company, 2014, p. 546 Introduction One of the distinctive features of the contemporary economy and contemporary world is a kind of obsession of quantity which is related to thoughtless consumerism, unfavourable to the care for the quality of the work and the quality of the produced and consumed goods and services. It is accompanied by culture (or rather non-culture) of singleness. Therefore, the book The Doctrine of Quality by Andrzej Blikle is like a breath of fresh air. It is a different perspective on the economy and the model of operation of enterprises, on the model of work and life of people. A. Blikle proves that it can be done otherwise. He proves it on the basis of careful studies of the source literature – as expected from a professor of mathematics and an economist, but also on the basis of his own experience gained during the scientific and educational work, and most of all through the economic practice. In the world governed by the obsession of quantity, characterised by fragility, shortness of human relationships, including the relationship of the entrepreneur – employee, A. Blikle chooses durability of these relations, creativity, responsibility, quality of work and production, and ethics. The Doctrine of Quality is a rare example of the work on the Polish publishing market, whose author is a prominent scientist, successfully conducting a business activity for more than two decades, which has contributed to the development of the family company – a known confectionery brand “A. Blikle”. The combination of practical experience with theoretical knowledge gave a result that may be satisfying both for practitioners as well as theorists, and also those who want to get to know the ins and outs of an effective and efficient business management, or develop the knowledge on this topic. In an attractive, clear narrative form, the author comprehensively presents the complexities of business management, indicating the sources of success, but also the reasons and the foundations of failures. At the same time, he presents these issues with an interdisciplinary approach, which contributes to thoroughness of the arguments and deeper reflections. Holism, typical to this book, is also expressed in the focus of A. Blikle not only on the economic, but also on social and ecological issues. Here, the author points to the possibility and need of reconciliation of the economic interests with social interests, and the care for the public good. Analyses of this subject are presented using the achievements of many areas of studies, in addition to economic sciences, including mathematics, sociology, psychology, medicine, and others. This gives a comprehensive picture of the complexity of business management – taking into account its close and distant environment. There are no longueurs in the book, although extensive (over 500 pages), or lengthy, or even unnecessary reasoning overwhelming the reader, as the text is illustrated with a number of examples from practice, and coloured with anecdotes. At the same time, the author does not avoid using expressions popular in the world of (not only) business. He proves that a motivational system which is not based on the approach of “carrot and stick” and without a devastating competition of a “rat race” is possible. The author supports his arguments with references not only to the interdisciplinary scientific achievements, but also to the economic historical experiences and to a variety of older and newer business models. There is a clear fascination with the reserves of creativity and productivity in the humanization of work. In fact, the author strongly exposes the potential of productivity and creativity in creating the conditions and atmosphere of work fostering elimination of fear of the future. He shows that such fear destroys creativity. It is not a coincidence that A. Blikle refers to the Fordist principles, including the warning that manufacturing and business do not consist of cheap buying and expensive selling. He reminds that Henry Ford, a legendary creator of the development of the automotive industry in the United States, put serving the public before the profit. The Doctrine of Quality is at the same time a book – proof that one of the most dangerous misconceptions or errors in the contemporary understanding of economics is finding that it is a science of making money, chremastics. Edmund Phelps and others warned against this in the year of the outbreak of the financial crisis in the USA in 2008, reminding that economics is not a science of making money but a science of relations between the economy and social life [Phelps, 2008]. Economics is a science of people in the process of management. Therefore, by definition, it applies to social values and ethos. Ethos is a general set of values, standards and models of proceedings adopted by a particular group of people. In this sense, ethos and economics as a science of people in the process of management are inseparable. Detaching economics from morality is in contradiction to the classical Smithian concept of economics, as Adam Smith combined the idea of the free market with morality. He treated his first work, The Theory of Moral Sentiments, as an inseparable basis for deliberations on the nature and causes of the wealth of nations, which was the subject of the subsequent work of this thinker [Smith, 1989; Smith, 2012]. Identifying economics with chremastics would then mean that all actions are acceptable and desired, if their outcome is earnings, profit, money. The book of A. Blikle denies it. It contains a number of case studies, which also stimulate broader reflections. Therefore, and also due to the features indicated above, it can be a very useful teaching aid in teaching entrepreneurship and management. The appearance of a book promoting the doctrine of quality and exposing the meaning of ethos of work is especially important because today the phenomenon of product adulteration becomes increasingly widespread, which is ironically referred to in literature as the “gold-plating” of products [Sennett, 2010, pp. 115-118], and the trend as “antifeatures”, that is intentionally limiting the efficiency and durability of products of daily use to create demand for new products. A model example of antifeature is a sim-lock installed in some telephones which makes it impossible to use SIM cards of foreign operators [Rohwetter, 2011, p. 48; Miszewski, 2013]. These types of negative phenomena are also promoted by the development of systemic solutions aiming at the diffusion of responsibility [Sennett, 2010]. This issue is presented among others by Nassim N.N. Taleb, in the book with a meaningful title Antifragile: How to Live in a World We Don’t Understand? The author proves that the economy and society lose their natural durability as a result of the introduction of numerous tools and methods of insurance against risks, but mostly by shifting the burden of risks on other entities [Taleb, 2012]. N.N. Taleb illustrates his arguments with numerous convincing examples and references to history, recalling, inter alia, that in ancient times there was no building control, but the constructors, e.g. of bridges had to sleep under them for some time after their construction, and the ancient aqueducts are still working well until today. So, he shows that a contemporary world, focused on quantitative effects, does not create a sound base for ethical behaviours and the care for the quality of work and manufacturing. Andrzej Blikle points to the need and possibility of opposing this, and opposing to what the Noble Price Winner for Economics, Joseph Stiglitz described as avarice triumphs over prudence [Stiglitz, 2015, p. 277]. The phrase emphasised in the book “Live and work with a purpose” is the opposition to the dangerous phenomena listed above, such as for example antifeatures. convincing that although the business activity is essentially focused on profits, making money, limited to this, it would be led to the syndrome of King Midas, who wanted to turn everything he touched into gold, but he soon realised that he was at risk of dying of starvation, as even the food turned into gold. What distinguishes this book is that almost every part of it forces in-depth reflections on the social and economic relations and brings to mind the works of other authors, but at the same time, creates a new context for them. So, A. Blikle clearly proves that both the economy and businesses need social rooting. This corresponds to the theses of the Hungarian intellectual Karl Polanyi, who in his renowned work The Great Transformation, already in 1944 argued that the economy is not rooted in the social relations [Polanyi, 2010, p. 70]. He pointed to the risk resulting from commodification of everything, and warned that allowing the market mechanism and competition to control the human life and environment would result in disintegration of society. Although K. Polanyi’s warnings were concerned with the industrial civilization, they are still valid, even now – when the digital revolution brings fundamental changes, among others, on the labour market – they strengthen it. The dynamics of these changes is so high that it seems that the thesis of Jeremy Rifkin on the end of work [Rifkin, 2003] becomes more plausible. It is also confirmed by recent analyses included in the book of this author, concerning the society of zero marginal cost and sharing economy [Rifkin, 2016], and the analyses concerning uberisation [Uberworld, 2016]. The book of Andrzej Blikle also evokes one of the basic asymmetries of the contemporary world, which is the inadequacy of the dynamics and sizes of the supply of products and services to the dynamics and sizes of the demand for them. Insufficient demand collides with the rapidly increasing, as a result of technological changes, possibilities of growth of production and services. This leads to overproduction and related therewith large negative implications, with features of wasteful economy of excess [Kornai, 2014]. It is accompanied by phenomena with features of some kind of market bulimia, sick consumerism, detrimental both to people and the environment [Rist, 2015]. One of the more compromising signs of the economy of excess and wasting of resources is wasting of food by rich countries, when simultaneously, there are areas of hunger in some parts of the world [Stuart, 2009]. At the same time, the economy of excess does not translate to the comfort of the buyers of goods – as in theory attributed to the consumer market. It is indicated in the publication of Janos Kornai concerning a comparative analysis of the features of socio-economic systems. While exposing his deep critical evaluation of socialist non-market systems, as economies of constant deficiency, he does not spare critical opinions on the capitalist economy of excess, with its quest for the growth of the gross domestic product (GDP) and profits. As an example of the economy of excess, he indicates the pharmaceutical industry, with strong monopolistic competition, dynamic innovativeness, wide selection for the buyers, flood of advertisements, manipulation of customers, and often bribing the doctors prescribing products [Kornai 2014, p. 202]. This type of abnormalities is not alien to other industries. Although J. Konrai appreciates that in the economy of excess, including the excess of production capacities, the excess is “grease” calming down and soothing clashes that occur in the mechanisms of adaptation, he also sees that those who claim that in the economy of excess (or more generally in the market economy), sovereignty of consumers dominates, exaggerate [Kornai, 2014, pp. 171-172], as the manufacturers, creating the supply, manipulate the consumers. Thus, there is an excess of supply – both of values as well as junk [Kornai, 2014, p. 176]. Analysing the economy of excess, J. Kornai brings this issue to the question of domination and subordination. It corresponds with the opinion of Jerzy Wilkin, according to whom, the free market can also enslave, so take away individual freedom; on the other hand, the lack of the free market can lead to enslavement as well. Economists willingly talk about the free market, and less about the free man [Wilkin, 2014, p. 4]. The economy of excess is one of the consequences of making a fetish of the economic growth and its measure, which is the gross domestic product (GDP) and treating it as the basis of social and economic activity. In such a system, the pressure of growth is created, so you must grow to avoid death! The system is thus comparable to a cyclist, who has to move forwards to keep his balance [Rist, 2015, p. 181]. It corresponds with the known, unflattering to economists, saying of Kenneth E. Boulding [1956], criticising the focus of economics on the economic growth, while ignoring social implications and consequences to the environment: Anyone who believes in indefinite growth in anything physical, on a physically finite planet, is either mad or an economist. [from: Rist, 2015, p. 268]. GDP is a very much needed or even indispensable measure for evaluation of the material level of the economies of individual countries and for comparing their economic health. However, it is insufficient for evaluation of the real level of welfare and quality of life. It requires supplementation with other measures, as it takes into account only the values created by the market purchase and sale transactions. It reflects only the market results of the activity of enterprises and households. Additionally, the GDP account threats the socially desirable and not desirable activities equally. Thus, the market activity related to social pathologies (e.g. functioning of prisons, prostitution, and drug dealing) also increase the GDP. It was accurately expressed already in 1968 by Robert Kennedy, who concluded the discussion on this issue saying that: the gross national product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile [The Guardian, 2012]. While Grzegorz W. Kołodko even states that it should be surprising how it is possible that despite a number of alternative measures of social and economic progress, we are still in the corset of narrow measure of the gross product, which completely omits many significant aspects of the social process of reproduction [Kołodko, 2013, p. 44]. In this context he points to the necessity of triple sustainable growth – economic, social, and ecological [Kołodko, 2013, p. 377]. Transition from the industrial civilisation model to the new model of economy, to the age of information, causes a kind of cultural regression, a phenomenon of cultural anchoring in the old system. This type of lock-in effect - described in the source literature, that is the effect of locking in the existing frames and systemic solutions, is a barrier to development. The practice more and more often and clearer demonstrates that in the conditions of the new economy, the tools and traditional solutions turn out to be not only ineffective, but they even increase the risk of wrong social and economic decisions, made at different institutional levels. All this proves that new development models must be searched for and implemented, to allow counteraction to dysfunctions of the contemporary economy and wasting the development potential, resulting from a variety of maladjustments generated by the crisis of civilisation. Polish authors who devote much of their work to these issues include G.W. Kołodko, Jerzy Kleer, or Maciej Bałtowski. Studies confirm that there is a need for a new pragmatism, new, proinclusive model of shaping the social and economic reality, a model which is more socially rooted, aiming at reconciling social, economic and ecological objectives, with simultaneous optimisation of the use of the social and economic potential [Kołodko, 2013; Bałtowski, 2016; Kleer, 2015]. There is more and more evidence that the barriers to economic development growing in the global economy are closely related with the rooting of the economy in social relations. The book of A. Blikle becomes a part of this trend in a new and original manner. Although the author concentrates on the analyses of social relations mainly at the level of an enterprise, at the same time, he comments them at a macroeconomic, sociological and ethical level, and interdisciplinary contexts constitute an original value of the book. Conclusion I treat the book of Andrzej Blike as an important voice in favour of shaping an inclusive social and economic system, in favour of shaping inclusive enterprises, that is oriented on an optimal absorption of knowledge, innovation and effective reconciliation of the interests of entrepreneurs with the interests of employees and the interests of society. Inclusiveness is indeed a value in itself. It is understood as a mechanism/system limiting wasting of material resources and human capital, and counteracting environmental degradation. An inclusive social and economic system is a system oriented on optimisation of the production resources and reducing the span between the actual and potential level of economic growth and social development [Reforma, 2015]. And this is the system addressed by Andrzej Blikle in his book. At least this is how I see it. Although the book is mainly concerned with business management, its message has a much wider dimension and is concerned with real measures of wealth, money and people’s lives. null

It was the Canadian philosopher Marshall McLuhan who first introduced the term ‘global village’ into the lexicon, almost fifty years ago. He was referring to the phenomenon of global interconnectedness of which we are all too aware today. At that time, we were witnessing the world just opening up. In 1946, British Airways had commenced a twice weekly service from London to New York. The flight involved one or two touch downs en-route and took a scheduled 19 hours and 45 minutes. By the time McLuhan had published his book “Understanding media; the extensions of man”, there were regular services by jet around the globe. London to Sydney was travelled in just under 35 hours. Moving forward to a time immediately pre-covid, there were over 30 non-stop flights a day in each direction between London and New York. The travel time from London to Sydney had been cut by a third, to slightly under 22 hours, with just one touchdown en-route. The world has well and truly ‘opened up’. No place is unreachable by regular services. But that is just one part of the picture. In 1962, the very first live television pictures were transmitted across the Atlantic, via satellite. It was a time when sports’ fans would tune in besides a crackling radio set to hear commentary of their favourite game relayed from the other side of the world. Today of course, not only can we watch a live telecast of the Olympic Games in the comfort of our own homes wherever the games are being held, but we can pick up a telephone and talk face to face with friends and relatives in real time, wherever they may be in the world. To today’s generation – generation Z – this does not seem in the least bit remarkable. Indeed, they have been nicknamed ‘the connected generation’ precisely because such a degree of human interconnectedness no longer seems worth commenting on. The media technology and the transport advances that underpin this level of connectedness, have become taken for granted assumptions to them. This is why the global events of 2020 and the associated public health related reactions, have proved to be so remarkable to them. It is mass travel and the closeness and variety of human contact in day-to-day interactions, that have provided the breeding ground for the pandemic. Consequently, moving around and sharing close proximity with many strangers, have been the activities that have had to be curbed, as the initial primary means to manage the spread of the virus. This has caused hardship to many, either through the loss of a job and the associated income or, the lengthy enforced separation from family and friends – for the many who find themselves living and working far removed from their original home. McLuhan’s powerful metaphor was ahead of its time. His thoughts were centred around media and electronic communications well prior to the notion of a ‘physical’ pandemic, which today has provided an equally potent image of how all of our fortunes have become intertwined, no matter where we sit in the world. Yet it is this event which seems paradoxically to have for the first time forced us to consider more closely the path of progress pursued over the last half century. It is as if we are experiencing for the first time the unleashing of powerful and competing forces, which are both centripetal and centrifugal. On the one hand we are in a world where we have a World Health Organisation. This is a body which has acted as a global force, first declaring the pandemic and subsequently acting in response to it as a part of its brief for international public health. It has brought the world’s scientists and global health professionals together to accelerate the research and development process and develop new norms and standards to contain the spread of the coronavirus pandemic and help care for those affected. At the same time, we have been witnessing nations retreating from each other and closing their borders in order to restrict the interaction of their citizens with those from other nations around the world. We have perceived that danger and risk are increased by international travel and human to human interaction. As a result, increasingly communication has been carried out from the safety and comfort of one’s own home, with electronic media taking the place of personal interaction in the real world. The change to the media dominated world, foreseen by McLuhan a half century ago, has been hastened and consolidated by the threats posed by Covid 19. Real time interactions can be conducted more safely and more economically by means of the global reach of the internet and the ever-enhanced technologies that are being offered to facilitate that. Yet at a geopolitical level prior to Covid 19, the processes of globalism and nationalism were already being recognised as competing forces. In many countries, tensions have emerged between those who are benefitting from the opportunities presented by the development of free trade between countries and those who are invested in more traditional ventures, set in their own nations and communities. The emerging beneficiaries have become characterised as the global elites. Their demographic profile is one associated with youth, education and progressive social ideas. However, they are counter-balanced by those who, rather than opportunities, have experienced threats from the disruptions and turbulence around them. Among the ideas challenged, have been the expected certainties of employment, social values and the security with which many grew up. Industries which have been the lifeblood of their communities are facing extinction and even the security of housing and a roof over the heads of self and family may be under threat. In such circumstances, some people may see waves of new immigrants, technology, and changing social values as being tides which need to be turned back. Their profile is characterised by a demographic less equipped to face such changes - the more mature, less well educated and less mobile. Yet this tension appears to be creating something more than just the latest version of the generational divide. The recent clashes between Republicans and Democrats in the US have provided a very potent example of these societal stresses. The US has itself exported some of these arenas of conflict to the rest of the world. Black lives Matter and #Me too, are social movements with their foundation in the US which have found their way far beyond the immediate contexts which gave them birth. In the different national settings where these various tensions have emerged, they have been characterised through labels such as left and right, progressive and traditional, the ‘haves’ versus the ‘have nots’ etc. Yet common to all of this growing competitiveness between ideologies and values is a common thread. The common thread lies in the notion of competition itself. It finds itself expressed most potently in the spread and adoption of ideas based on what has been termed the neoliberal values of the free market. These values have become ingrained in the language and concepts we employ every day. Thus, everything has a price and ultimately the price can be represented by a dollar value. We see this process of commodification around us on a daily basis. Sports studies’ scholars have long drawn attention to its continuing growth in the world of sport, especially in situations when it overwhelms the human characteristics of the athletes who are at the very heart of sport. When the dollar value of the athlete and their performance becomes more important than the individual and the game, then we find ourselves at the heart of some of the core problems reported today. It is at the point where sport changes from an experience, where the athletes develop themselves and become more complete persons experiencing positive and enriching interactions with fellow athletes, to an environment where young athletes experience stress and mental and physical ill health as result of their experiences. Those who are supremely talented (and lucky?) are rewarded with fabulous riches. Others can find themselves cast out on the scrap heap as a result of an unfair selection process or just the misfortune of injury. Sport as always, has proved to be a mirror of life in reflecting this process in the world at large, highlighting the heights that can be climbed by the fortunate as well as the depths that can be plumbed by the ill-fated. Advocates of the free-market approach will point to the opportunities it can offer. Figures can show that in a period of capitalist organised economies, there has been an unprecedented reduction in the amount of poverty in the world. Despite rapid growth in populations, there has been some extraordinary progress in lifting people out of extreme poverty. Between 1990 and 2010, the numbers in poverty fell by half as a share of the total population in developing countries, from 43% to 21%—a reduction of almost 1 billion people (The Economist Leader, June 1st, 2013). Nonetheless the critics of capitalism will continue to point to an increasing gap between the haves and don’t haves and specifically a decline in the ‘middle classes’, which have for so long provided the backbone of stable democratic societies. This delicate balance between retreating into our own boundaries as a means to manage the pandemic and resuming open borders to prevent economic damage to those whose businesses and employment depend upon the continuing movement of people and goods, is one which is being agonised over at this time in liberal democratic societies around the world. The experience of the pandemic has varied between countries, not solely because of the strategies adopted by politicians, but also because of the current health systems and varying social and economic conditions of life in different parts of the world. For many of us, the crises and social disturbances noted above have been played out on our television screens and websites. Increasingly it seems that we have been consuming our life experiences in a world dominated by our screens and sheltered from the real messiness of life. Meanwhile, in those countries with a choice, the debate has been between public health concerns and economic health concerns. Some have argued that the two are not totally independent of each other, while others have argued that the extent to which they are seen as interrelated lies in the extent to which life’s values have themselves become commodified. Others have pointed to the mental health problems experienced by people of all ages as a result of being confined for long periods of time within limited spaces and experiencing few chances to meet with others outside their immediate household. Still others have experienced different conditions – such as the chance to work from home in a comfortable environment and be freed from the drudgery of commuting in crowded traffic or public transport. So, at a national/communal level as well as at an individual level, this international crisis has exposed people to different decisions. It has offered, for many, a chance to recalibrate their lives. Those who have the resources, are leaving the confines of the big capital cities and seeking a healthier and less turbulent existence in quieter urban centres. For those of us in what can be loosely termed ‘an information industry’, today’s work practices are already an age away from what they were in pre-pandemic times. Yet again, a clear split is evident. The notion of ‘essential industries’ has been reclassified. The delivery of goods, the facilitation of necessary purchase such as food; these and other tasks have acquired a new significance which has enhanced the value of those who deliver these services. However, for those whose tasks can be handled via the internet or offloaded to other anonymous beings a readjustment of a different kind is occurring. So to the future - for those who have suffered ill-health and lost loved ones, the pandemic only reinforces the human priority. Health and well-being trumps economic health and wealth where choices can be made. The closeness of human contact has been reinforced by the tales of families who have been deprived of the touch of their loved ones, many of whom still don’t know when that opportunity will be offered again. When writing our editorial, a year ago, I little expected to be still pursuing a Covid related theme today. Yet where once we were expecting to look back on this time as a minor hiccough, with normal service being resumed sometime last year, it has not turned out to be that way. Rather, it seems that we have been offered a major reset opportunity in the way in which we continue to progress our future as humans. The question is, will we be bold enough to see the opportunity and embrace a healthier more equitable more locally responsible lifestyle or, will we revert to a style of ‘progress’ where powerful countries, organisations and individuals continue to amass increased amounts of wealth and influence and become increasingly less responsive to the needs of individuals in the throng below. Of course, any retreat from globalisation as it has evolved to date, will involve disruption of a different kind, which will inevitably lead to pain for some. It seems inevitable that any change and consequent progress is going to involve winners and losers. Already airline companies and the travel industry are putting pressure on governments to “get back to normal” i.e. where things were previously. Yet, in the shadow of widespread support for climate activism and the extinction rebellion movement, reports have emerged that since the lockdowns air pollution has dropped dramatically around the world – a finding that clearly offers benefits to all our population. In a similar vein the impossibility of overseas air travel in Australia has resulted in a major increase in local tourism, where more inhabitants are discovering the pleasures of their own nation. The transfer of their tourist and holiday dollars from overseas to local tourist providers has produced at one level a traditional zero-sum outcome, but it has also been accompanied by a growing appreciation of local citizens for the wonders of their own land and understanding of the lives of their fellow citizens as well as massive savings in foregone air travel. Continuing to define life in terms of competition for limited resources will inevitably result in an ever-continuing run of zero-sum games. Looking beyond the prism of competition and personal reward has the potential to add to what Michael Sandel (2020) has termed ‘the common good’. Does the possibility of a reset, offer the opportunity to recalibrate our views of effort and reward to go beyond a dollar value and include this important dimension? How has sport been experiencing the pandemic and are there chances for a reset here? An opinion piece from Peter Horton in this edition, has highlighted the growing disconnect of professional sport at the highest level from the communities that gave them birth. Is this just another example of the outcome of unrestrained commodification? Professional sport has suffered in the pandemic with the cancelling of fixtures and the enforced absence of crowds. Yet it has shown remarkable resilience. Sport science staff may have been reduced alongside all the auxiliary workers who go to make up the total support staff on match days and other times. Crowds have been absent, but the game has gone on. Players have still been able to play and receive the support they have become used to from trainers, physiotherapists and analysts, although for the moment there may be fewer of them. Fans have had to rely on electronic media to watch their favourites in action– but perhaps that has just encouraged the continuing spread of support now possible through technology which is no longer dependent on personal attendance through the turnstile. Perhaps for those committed to the watching of live sport in the outdoors, this might offer a chance for more attention to be paid to sport at local and community levels. Might the local villagers be encouraged to interrelate with their hometown heroes, rather than the million-dollar entertainers brought in from afar by the big city clubs? To return to the village analogy and the tensions between global and local, could it be that the social structure of the village has become maladapted to the reality of globalisation? If we wish to retain the traditional values of village life, is returning to our village a necessary strategy? If, however we see that today the benefits and advantages lie in functioning as one single global community, then perhaps we need to do some serious thinking as to how that community can function more effectively for all of its members and not just its ‘elites’. As indicated earlier, sport has always been a reflection of our society. Whichever way our communities decide to progress, sport will have a place at their heart and sport scholars will have a place in critically reflecting the nature of the society we are building. It is on such a note that I am pleased to introduce the content of volume 43:1 to you. We start with a reminder from Hoyoon Jung of the importance of considering the richness provided by a deep analysis of context, when attempting to evaluate and compare outcomes for similar events. He examines the concept of nation building through sport, an outcome that has been frequently attributed to the conduct of successful events. In particular, he examines this outcome in the context of the experiences of South Africa and Brazil as hosts of world sporting events. The mega sporting event that both shared was the FIFA world cup, in 2010 and 2014 respectively. Additional information could be gained by looking backwards to the 1995 Rugby World Cup in the case of South Africa and forward to the 2016 Olympics with regard to Brazil. Differentiating the settings in terms of timing as well as in the makeup of the respective local cultures, has led Jung to conclude that a successful outcome for nation building proved possible in the case of South Africa. However, different settings, both economically and socially, made it impossible for Brazil to replicate the South African experience. From a globally oriented perspective to a more local one, our second paper by Rafal Gotowski and Marta Anna Zurawak examines the growth and development, with regard to both participation and performance, of a more localised activity in Poland - the Nordic walking marathon. Their analysis showed that this is a locally relevant activity that is meeting the health-related exercise needs of an increasing number of people in the middle and later years, including women. It is proving particularly beneficial as an activity due to its ability to offer a high level of intensity while reducing the impact - particularly on the knees. The article by Petr Vlček, Richard Bailey, Jana Vašíčková XXABSTRACT Claude Scheuer is also concerned with health promoting physical activity. Their focus however is on how the necessary habit of regular and relevant physical activity is currently being introduced to the younger generation in European schools through the various physical education curricula. They conclude that physical education lessons, as they are currently being conducted, are not providing the needed 50% minimum threshold of moderate to vigorous physical activity. They go further, to suggest that in reality, depending on the physical education curriculum to provide the necessary quantum of activity within the child’s week, is going to be a flawed vision, given the instructional and other objectives they are also expected to achieve. They suggest implementing instead an ‘Active Schools’ concept, where the PE lessons are augmented by other school-based contexts within a whole school programme of health enhancing physical activity for children. Finally, we step back to the global and international context and the current Pandemic. Eric Burhaein, Nevzt Demirci, Carla Cristina Vieira Lourenco, Zsolt Nemeth and Diajeng Tyas Pinru Phytanza have collaborated as a concerned group of physical educators to provide an important international position statement which addresses the role which structured and systematic physical activity should assume in the current crisis. This edition then concludes with two brief contributions. The first is an opinion piece by Peter Horton which provides a professional and scholarly reaction to the recent attempt by a group of European football club owners to challenge the global football community and establish a self-governing and exclusive European Super League. It is an event that has created great alarm and consternation in the world of football. Horton reflects the outrage expressed by that community and concludes: While recognising the benefits accruing from well managed professionalism, the essential conflict between the values of sport and the values of market capitalism will continue to simmer below the surface wherever sport is commodified rather than practised for more ‘intrinsic’ reasons. We conclude however on a more celebratory note. We are pleased to acknowledge the recognition achieved by one of the members of our International Review Board. The career and achievements of Professor John Wang – a local ‘scholar’- have been recognised in his being appointed as the foundation E.W. Barker Professor in Physical Education and Sport at the Nanyang Technological University. This is a well-deserved honour and one that reflects the growing stature of the Singapore Physical Education and Sports Science community within the world of International Sport Studies. John Saunders Brisbane, June 2021

Background: CASCADE is a successful, Australia-first cancer rapid autopsy programme. Patients are recruited to the programme by their clinician once they understand that further treatment has only palliative intent. Despite its value, rapid autopsy is a rare research method owing partly to recruitment challenges. Aim: This research aimed to explore (1) how, in practice, clinicians select and recruit patients to the programme and (2) patient experiences of this process. Design: This was a qualitative study grounded in phenomenology. CASCADE team members (clinicians and researchers) and patients participated in semi-structured interviews. Data were analysed using an inductive, team-based approach to thematic analysis. Participants: Interviews were conducted with 31 participants (11 patients and 20 CASCADE team members). Results: Patient selection and recruitment to a rapid autopsy programme is both an art and science. In practice, patient selection is a subjective process that involves assessing a patient’s psychosocial suitability for the programme. Trust and rapport are necessary for informing this assessment and to create an environment conducive to discussing rapid autopsy. Clinicians have also crafted their own ways of delivering information about CASCADE, with both clinicians and patients acknowledging that, if not handled sensitively, recruitment could cause distress. Overall, patients were satisfied with the way in which they were recruited. Conclusion: Findings provide insight into how clinicians successfully select and recruit patients to a rapid autopsy programme and suggests that discussing such topics are acceptable to end-of-life patients. This research also raises thought-provoking questions about the ‘gatekeeping’ role of clinicians in recruitment.

Life Cycle Assessment (LCA) has been widely adopted to identify the Global Warming Potential (GWP) in the construction industry and determine its high environmental impact through Greenhouse Gas (GHG) emissions, energy and resource consumptions. The consideration of LCA in the early stages of design is becoming increasingly important as a means to avoid costly changes at later stages of the project. However, typical LCA-based tools demand very detailed information about structural and material systems and thus become too laborious for designers in the conceptual stages, where such specifications are still loosely defined. In response, this paper presents a workflow for LCA-based evaluation where the selection of the construction system and material is kept open to compare the impacts of alternative design variants. We achieve this through a strict division into support and infill systems and a simplified visualization of a schematic floor layout using a shoebox approach, inspired from the energy modelling domain. The shoeboxes in our case are repeatable modules within a schematic floor plan layout, whose enclosures are defined by parametric 2D surfaces representing total ratios of permanent supports versus infill components. Thus, the assembly of modular surface enclosures simplifies the LCA evaluation process by avoiding the need to accurately specify the physical properties of each building component across the floor plan. The presented workflow facilitates the selection of alternative structural systems and materials for their comparison, and outputs the Global Warming Potential (GWP) in the form of an intuitive visualization output. The workflow for simplified evaluation is illustrated through a case study that compares the GWP for selected combinations of material choice and construction systems.

Purpose The purpose of this study was to carry out an analysis of the corrosion failure on a chrome-moly pipeline transporting highly concentrated sulfuric acid in a demineralization section at a petrochemical plant, along with the feasibility of using inhibitors to minimize the corrosive effects of sulfuric acid. Design/methodology/approach X-ray fluorescence spectroscopy, high-resolution optical microscopy, scanning electron microscopy, energy-dispersive X-ray spectroscopy and accelerated corrosion experiments (ACE) were performed. Findings Erosion-corrosion failure was confirmed by the significant reduction in thickness of the internal surface of the material exposed to sulfuric acid, as well as the formation of an oxide scale/layer. ACE accurately predicted high material loss from exposure to sulfuric acid. Moreover, adding ascorbic acid as a corrosion inhibitor (even at low concentrations) was found to reduce the oxidation by more than 50% in the presence of sulfuric acid. Originality/value The main idea/purpose of this work relies on the analysis of recurrent real-life corrosion-attributed failures that are common in industry but are not properly addressed for a variety of reasons, poor management and lack of corrosion preventive strategies being the main ones. This study once again highlights readily available solutions/implementations that are capable of not only addressing technically the issue investigated but also, and as important, economically. By using microscopic imaging, reliable well-tested and widely used characterization methods, all combined with basic experiments and tests, the nature of the repetitive failure investigated was clearly demonstrated as well as readily available alternatives to minimize it in the short term. Nevertheless, implementing material selection techniques appropriately as effective corrosion prevention/control and cost-saving strategies must be enforced in any process.

PurposeThis study aims to provide insight into the operational factors of big data. The operational indicators/factors are categorized into three functional parts, namely synthesis, speed and significance. Based on these factors, the organization enhances its big data analytics (BDA) performance followed by the selection of data quality dimensions to any organization's success.Design/methodology/approachA fuzzy analytic hierarchy process (AHP) based research methodology has been proposed and utilized to assign the criterion weights and to prioritize the identified speed, synthesis and significance (3S) indicators. Further, the PROMETHEE (Preference Ranking Organization METHod for Enrichment of Evaluations) technique has been used to measure the data quality dimensions considering 3S as criteria.FindingsThe effective indicators are identified from the past literature and the model confirmed with industry experts to measure these indicators. The results of this fuzzy AHP model show that the synthesis is recognized as the top positioned and most significant indicator followed by speed and significance are developed as the next level. These operational indicators contribute toward BDA and explore with their sub-categories' priority.Research limitations/implicationsThe outcomes of this study will facilitate the businesses that are contemplating this technology as a breakthrough, but it is both a challenge and opportunity for developers and experts. Big data has many risks and challenges related to economic, social, operational and political performance. The understanding of data quality dimensions provides insightful guidance to forecast accurate demand, solve a complex problem and make collaboration in supply chain management performance.Originality/valueBig data is one of the most popular technology concepts in the market today. People live in a world where every facet of life increasingly depends on big data and data science. This study creates awareness about the role of 3S encountered during big data quality by prioritizing using fuzzy AHP and PROMETHEE.

Introduction Within wellness circles, there has been growing concern over an increasing focus on Alternative Right (or Alt-right) conspiracy (see Aubry; Bloom and Moskalenko). Greene, referring to a definition provided by the Anti-Defamation League, defines the Alt-right as a loose political network characterised by its rejection of mainstream conservatism, embrace of white nationalism, and use of online platforms (33). The “wellness revolution”, on the other hand, which marked a split from the health care sector in which “thought leaders” replaced medical experts as authorities on health (Pilzer, qtd. in Kickbusch and Payne 275), combines New Age practices with ideological movements that emphasise the “interdependence of body, mind and spirit” (Voigt and Laing 32). It has been noted that there is overlap between the circulation of conspiracy theory and New Age mysticism (see Ward and Voas; Parmigiani). Influencers following the Paleo diet, or Palaeolithic diet, such as Australian celebrity chef and Paleo diet guru Pete Evans, have also come under fire for sharing conspiracy theories and pseudoscience (see Brennan). Johnson notes that the origins of the Paleo diet can be traced back to 1975, with the publication of Dr Walter Voegtlin’s book The Stone Age Diet. This text, however, has been largely disavowed by Paleo leaders due to Voegtlin’s “white supremacist, eugenicist, and generally unpalatable politics”. Nevertheless, it is interesting to consider how white nationalism and conspiracy theory may overlap within the wellness space. A specific example occurred in 2020, when Pete Evans shared an Alt-right conspiracy meme to his Facebook account. The ‘butterfly-caterpillar meme’ contained the image of a black sun, a symbol equated with the swastika (Goodrick-Clarke 3). Though Evans later commented that the sharing of the hate symbol was unintentional, and that he misunderstood the symbol, this case raised questions about the ability of wellness influencers to amplify white nationalist messaging. This essay is concerned with the question: what makes the wellness industry a target for the spreading of white nationalist ideas? It argues that the wellness industry and far-right ideology possess a pre-occupation with bodily purity which makes it more likely that white nationalist material carrying this message will be spread via wellness networks. Through a critical examination of the media surrounding Evans’s sharing of the butterfly-caterpillar meme, this case study will examine the ideological aspects of the Paleo diet and how they appeal to a white nationalist agenda. Focussing on the Australian context, this essay will theorise the spreadability of memes in relation to white nationalist symbolism. It contends that the Paleo diet positions foods that are not organic as impure, and holds a preference for positive messaging. Alt-right propaganda packaged in a positive and New Age frame poses a danger in that it can operate as a kind of contagion for high-profile networks, exponentially increasing its spreadability. This is of particular concern when it is considered that diet can have an impact on people’s actions outside of the online space: it impacts what people consume and do with their bodies, as evidenced by calls for eating disorders created by algorithmic repetition to be considered a ‘cyber-pathy’. This creates the conditions for the wellness industry to be targeted using memes as recruitment material for white nationalist groups. The Paleo Diet and the Sharing of a Neo-Nazi Meme Pete Evans is a famous Australian TV Chef from the hit series My Kitchen Rules, a show that ran from 2010-2020. The show followed pairs from different households as they cooked for Evans and his co-host Manu Feildel. During the show’s run, Evans also became known for spruiking the Paleo diet, producing several cookbooks and a documentary on the topic. According to Catie Gressier, who conducted a study of Paleo dieters in Melbourne, Paleo’s aim is “to eat only those foods available prior to the agricultural revolution: meat, fish, vegetables, nuts, seeds and a small amount of fruit” and that this framed as a more “authentic” diet (3). This is seen as an ideological diet as opposed to others which may consist of rules or eating restrictions. The Paleo diet stresses “real foods” or “organic foods as close to their real state as possible” (Ramachandran et al.). Studies find that the paleo diet can be very nutritious (Cambeses-Franco et al. 2021). However, it is important to note that the presence of multiple influencers and thought leaders in the field means that there can be several variations in the diet. This article will limit its examination to that of the diet promoted by Evans. A common rationale is that the human body is incompatible with certain mass-produced foods (like grains, pulses, and dairy products, sugar, salt, and modification practices (like food processing), and that these are the cause of many modern conditions (Cambeses-Franco et al. 2021). While growing concerns over unnatural additives in foods are warranted, it can be observed that in Evans’s case, the promotion of the Paleo diet increasingly blurred the line between pseudoscience and conspiracy. In his Paleo diet book for toddlers, Evans emphasised the importance of the ideological diet and suggested that parents feed their toddlers bone broth instead of breast milk, prompting a federal investigation by the health department (Brennan). This escalated in 2020 during the global pandemic. In January, Evans promoted the work of a prominent anti-vaccine advocate (Molloy). In April, his Biocharger device, which he claimed could cure coronavirus, earned him a hefty fine from the Therapeutic Goods Administration (White). In November, several months after My Kitchen Rules was cancelled, Evans posted an Alt-right political cartoon with the image of a black sun, a symbol equated with the swastika (Goodrick-Clarke 3), to his Facebook account (Gillespie). In later news reports, it was also pointed out that the black sun symbol was emblazoned on the backpack of the Christchurch shooter (see Sutton and Molloy) who had targeted two mosques in Christchurch, New Zealand, killing 51 people and injuring 40. Initially, when a user on Facebook pointed out that the meme contained a black sun, Evans responded “I was waiting for someone to see that” (Evans, qtd. in Gillespie). Evans eventually recanted the image, writing: sincere apologies to anyone who misinterpreted a previous post of a caterpillar and a butterfly having a chat over a drink and perceived that I was promoting hatred. I look forward to studying every symbol that have ever existed and research them thoroughly before posting. Hopefully this symbol ❤️ resonates deeply into the hearts of ALL! (Evans, qtd. in Gillespie). The post was later deleted. In December of 2020, Evans’s Facebook page of around 1.5 million followers was removed due to its sharing of conspiracy theories and misinformation about the coronavirus (Gillespie). However, it should be noted that the sharing of the caterpillar-butterfly meme was different from the previous instances of conspiracy sharing, in that Evans stated that it was unintentional, and it included imagery associated with neo-Nazi ideology (the black sun). Evans’s response implies that, while the values of the Paleo diet are framed in terms of positivity, the symbols in the butterfly-caterpillar meme are associated with “promoting hatred”. In this way, Evans frames racism as merely and simplistically an act of hatred, rather than engaging in the ways in which it reinforces a racial hierarchy and racially motivated violence. According to Hartzell (10), white nationalists tend to position themselves as superior to other races and see themselves as protectors of the “white race”. “White” in this context is of European descent (Geary, Schofield and Sutton). There are conspiracy theories associated with this belief, one of which is that their race is under threat of extinction because of immigration from ‘undesirable’ countries of origin. This can also be observed in the Alt-right, which is a white nationalist movement that was created and organised online. According to Berger, this movement “seeks to unify the activities of several different extremist movements or ideologies”. This is characterised by anti-immigrant sentiment, conspiracy theories, and support for former US President Donald Trump. It can be argued, in this case, that the symbol links to a larger conspiracy theory in which whiteness must be defended against some perceived threat. The meme implies that there is an ‘us’ versus ‘them’, or ‘good’ versus ‘evil’, and that some people are ‘in the know’ while others are not. Spreadable Memes An important aspect of this case study is that this instance of far-right recruitment used the form of a meme. Memes are highly spreadable, and they have very complex mechanisms for disseminating ideas and ideology. This can have a dramatic impact if that ideology is a harmful one, such a white supremacist symbol. While the digital meme, an image with a small amount of text, is common today, Richard Dawkins originally used the term meme to describe the ways in which units of culture can be spread from person to person (qtd. in Shifman 9). These can be anything from the lyrics of a song to a political idea. Jeff Hemsley and Robert Mason (qtd. in Shifman) see virality as a “process wherein a message is actively forwarded from one person to other, within and between multiple weakly linked personal networks, resulting in a rapid increase in the number of people who are exposed to the message” (55). This also links to Jenkins, Ford, and Green’s notions of spreadability (3-11), a natural selection process by which media content continues to exist through networked sharing, or disappears once it stops being shared. Evans’s response indicates that he merely shared the image. Despite the black sun imagery, a Make America Great Again (MAGA) hat is clearly present. A political presence, and one that is associated with white nationalism, is present despite Evans’s attempts to frame the meme in the language of innocence and positivity. This is not to say Evans is extremist or supports a white nationalist agenda. However, in much the same way that sharing of imagery may not necessarily indicate agreement with its ideological messaging, this framing creates a way in which wellness influencers may avoid criticism (Ma 1). Furthermore, the act of sharing the meme, regardless of intention, amplifies its message exponentially. The Paleo Diet, the Far Right and Purity This overlap between wellness and white nationalist ideology is not new. In Jules Evans’s exploration of why QAnon is popular with New Age and far-right followers, she points to the fact that many Nazi leaders – Hitler, Hess, Himmler – “were into alternative medicine, organic and vegetarian diets, homeopathy, anti-vaxxing, and natural healing”. Similarly, Bernhard Forchtner and Ana Tominc argue that a natural diet which focussed on food purity was favoured by the Nazis (421). In their examination of the German neo-Nazi YouTube channel Balaclava Küche they argue add that “present-day extreme right views on environment and diet are often close to positions found in contemporary Green movements and foodie magazines” (422). Like neo-Nazi preoccupations with food, the Paleo diet’s ideology has its basis in the concept of purity. Gressier found that the Paleo diet contains an “embedded moralism” that “filters into constructions of food as either pure or polluting” (1). This is supported by Ramachandran et al.’s study, which found that the diet “promoted ‘real food’ – or the shift to consuming organic whole foods that are as close to their natural state as possible, with an avoidance of processed foods”. This framing of the food as real creates a binary – if one is real, the other must not be. Another example can be seen in Pete Evans’s Webpage, which lists about 33 Paleo recipes. The Butter Chicken recipe states: the paleo way of life is not meant to be restrictive, as you can see from this lovely butter chicken recipe. All the nasties have been replaced with good-quality ingredients that make it as good, if not better, than the original. I prefer chicken thighs for their superior flavour and tenderness. The term “nasties” here can be seen to create a dichotomy between real and fake, the west and the east. We see these foods are associated with impurity, the foods that are not “real foods” are positioned as a threat. It can be seen as an orientalist approach, othering those not associated with the west. As can be observed in this Butter Chicken recipe that is “getting rid of the nasties”, it appropriates and ‘sanitises’ ingredients. In her article on the campaign to boycott Halal, Shakira Hussein points out that “ethnic food” presents as multiculturalism in the context of white chefs and homecooks, but the opposite is true if the roles are switched (91). Later in her essay “Halal Chops and Fascist Cupcakes”, she discusses the “weaponisation of food” and how specific white nationalist groups express disgust at the thought of consuming Muslim food. This ethnocentric framing of butter chicken projects a western superiority, replacing traditional ingredients with ‘familiar’ ingredients, making it more palatable to nationalistic tastes. Spreading Consumption I have established that the Paleo diet, with its emphasis on ‘real foods’, is deeply embedded with nationalist ideology. I have also discussed how this is highly spreadable in the form of a meme, particularly when it is framed in the language of positivity. Furthermore, I have argued that this is an attempt to escape criticism for promoting white nationalist values. I would like to turn now to how this spreadability through diet can have an impact on the physical actions of its followers through its digital communication. The Paleo diet, and how to go about following it as described by celebrity influencers, has an impact on what people do with their bodies. Hanganu-Bresch discusses the concept of orthorexia, a fixation with eating proper foods that operates as a cyber-pathy, a digitally propagated condition targeting media users. Like the ‘viral’ and ‘spreadable’ meme, this puritanical obsession with eating can also be considered both a spreadable condition and ideology. According to Hanganu-Bresch, orthorexia sees this diet as a way to overcome an illness or to improve general health, but this also begins to feel righteous and even holy or spiritual. This operates within the context of neoliberalism. Brice and Thorpe talk about women’s activewear worn in everyday settings, or ‘athleisure’, as a neoliberal uniform that says, ‘I’m taking control of my body and health’. To take this idea a step further, this uniform could be extended out into digital spaces as well in terms of what people post on their profiles and social media. This ideological aspect operates as not only a highly spreadable message, but one that is targeted at the overall health of its followers. It encourages not only the spreading of ideology, in this case, white nationalist ideology, but also the modification of food consumption. If this were then to be used as a vehicle to spread messages that encourage white nationalist ideology, it can be seen to be not only a kind of contagion but a powerful one at that. White nationalist iconography that is clearly associated with white supremacist propaganda has the potential to spread extremism. However, neoliberal principles of discipline and bodywork operate through “messages of empowerment, choice, and self-care” (Lavrence and Lozanski, qtd. in Brice and Thorpe). While racist extremism does not necessarily equate to neoliberal and ethnocentric values, a frame of growth, purity, and positivity create an overlap that allow extremist messaging to spread more easily through these networks. Conclusion The case of Pete Evans’s sharing of the butterfly-caterpillar meme exemplifies a concerning overlap between white nationalist discourse and wellness. Ideologically based diets that emphasise real foods, such as the Paleo diet, have a preoccupation with purity and consumption that appeals to white nationalism. They also share a tolerance for the promotion of conspiracy theory and tendency to create an ‘us’ versus ‘them’ dichotomy. Noting these points can provide insight into a potential targeting of the wellness industry to spread racist ideology. As research into spreadability shows, memes are extremely shareable, even if the user does not grasp the meaning behind the symbolism. This article has also extended the idea of the cyberpathy further, noting a weaponisation of the properties of the meme, for the purposes of radicalisation, and how these are accelerated by celebrity influence. This is more potent within the wellness industry when the message is packaged as a form of growth and positivity, which serve to deflect accusations of racism. Furthermore, when diet is combined with white nationalist ideology, it may operate like a contagion, creating the conditions for racism. Those exposed may not have the intention of sharing or spreading racist ideology, but its amplification contributes to the promotion of a racist agenda nevertheless. As such, further investigation into the far-right infiltration of the wellness industry would be beneficial as it could provide more insight into how wellness groups are targeted. Acknowledgements A previous version of this article was presented with Dr Shakira Hussein and Scheherazade Bloul at the Just Food Conference at New York University in June 2021. This article would not have been possible without their input and advice. Dr Shakira Hussein can be contacted at shussein@unimelb.edu.au and Scheherazade Bloul can be contacted at scherrybloul@gmail.com. References Aubry, Sophie. “‘Playing with Fire’: The Curious Marriage of Qanon and Wellness.” Sydney Morning Herald 27 Sep. 2020. 29 July 2020 <https://www.smh.com.au/lifestyle/health-and-wellness/playing-with-fire-the- curious-marriage-of-qanon-and-wellness-20200924-p55yu7.html>. Berger, J.M. “Trump Is the Glue That Binds the Far Right.” The Atlantic 29 Oct. 2018. 20 July 2021 <https://www.theatlantic.com/ideas/archive/2018/10/trump-alt-right-twitter/574219/>. Bloom, Mia, and Sophia Moskalenko. Pastels and Pedophiles: Inside the Mind of QAnon. Stanford University Press, 2021. 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To use the overworked metaphor of the movie reviewers, Adaptation (2002)—directed by Spike Jonze and written by Charlie Kaufman—is that rare Hollywood flower, a “literary” film that succeeds both with the critics and at the box office. But Kaufman’s literary colleagues, his fellow screenwriters whose opinions are rarely noticed by movie reviewers or the public, express their support in more interesting terms. Robert McKee, the real-life screenwriter and teacher played by Brian Cox in the movie, writes about Kaufman as one of the few to “step out of screenwriting anonymity to gain national recognition as an artist—without becoming a director” (131). And the screenwriter Stephen Schiff (Lolita [Adrian Lyne, 1997], The Deep End of the Ocean [Ulu Grosbard, 1999]) embraces the film as a manifesto, claiming that Kaufman’s work offers “redemption” to him and his fellow screenwriters who are “struggling to adapt to the world’s dismissive view of adaptation.” The comments by Kaufman’s colleagues suggest that new respect for the work of adaptation, and the role of the screenwriter go hand in hand. The director—whom auteur theory, the New Wave, and film schools helped to establish as the primary creative agent behind a film—has long overshadowed the screenwriter, but Kaufman’s acclaim as a screenwriter reflects a new sensibility. This was illustrated by the controversy among Academy Award voters in 2002. They found that year’s nominees, including Adaptation, unsettled the Academy’s traditional distinction between “original screenplay” and “adapted screenplay”, debating whether a nominee for best original screenplay, such as My Big Fat Greek Wedding (Joel Zwik, 2002), was more like an adaptation, while Adaptation, a nominee for best adapted screenplay, was more like an original screenplay. The Academy’s confusion on this score is not without precedents; nonetheless, as Rick Lyman of The New York Times reports, it led some to wonder, “in an age of narrative deconstruction and ‘reality television’,” whether the distinction between original and adaptation was still valid. If, as the famed critic Alexandre Astruc claimed, the director should be seen as someone who uses the camera as a pen to “write” the movie, then the screenwriter, in Ben Stoltzfus’s words, is increasingly seen as someone who uses the pen to “shoot” the movie. While this appreciation of the screenwriter as an “adaptor” who directs the movie opens new possibilities within Hollywood filmmaking, it also occurs in a Hollywood where TV shows, video games, and rides at Disneyland are adapted to film as readily as literary works once were. Granted, some stand to gain, but who or what is lost in this new hyper-adaptive environment? While there is much to be said for Kaufman’s movie, I suggest its optimistic account of adaptation—both as an existential principle and cinematic practice—is one-sided. Part of the dramatic impact of the movie’s one word title is the way it shoves the act of adaptation out from the wings and places it front and center in the filmmaking process. An amusing depiction of the screenwriter’s marginalisation occurs at the movie’s beginning, immediately following Charlie’s (Nicholas Cage) opening monologue delivered against a black screen. It is presented as a flashback to the making of Being John Malkovich (Spike Jonze, 1999), the movie for which Kaufman wrote his first screenplay, making him “a name” in Hollywood. Although scripted, the scene is shot with a hand-held video camera and looks as though it is occurring in real time. The central character is John Malkovich in costume as a woman who shouts orders at everyone on the set—deftly illustrating how the star’s power in the new Hollywood enables him or her to become “the director” of the movie. His directions are then followed by ones from the first assistant director and the cinematographer. Meanwhile, Charlie stands silently and awkwardly off to the side, until he is chased away by the first assistant director—not even the director or the cinematographer—who tells him, “You. You’re in the eyeline. Can you please get off the stage?” (Kaufman and Kaufman, 3). There are other references that make the movie’s one-word title evocative. It forces one to think about the biological and literary senses of the word—evolution as a narrative process and narrative as an evolutionary process—lifting the word’s more colloquial meaning of “getting along” to the level of an existential principle. Or, as Laroche (Chris Cooper) explains to Orlean (Meryl Streep), “Adaptation’s a profound process. It means you figure out how to thrive in the world” (Kaufman and Kaufman, 35). But Laroche’s definition of adaptation, which the movie endorses and dramatises, is only half the story. In fact evolutionary science shows that nature’s “losers” vastly outnumber nature’s “winners.” As Peter Bowler expresses it in his historical account of the theory of natural selection, “Evolution becomes a process of trial and error based on massive wastage and the death of vast numbers of unfit creatures”(6). Turning the “profound process” of adaptation into a story about the tiny fraction who “figure out how to thrive in the world” has been done before. It manifested itself in Herbert Spencer’s late-nineteenth-century philosophical “adaptation” of Charles Darwin’s work on natural selection, coining the phrase, “survival of the fittest.” Both the scientist Darwin and the philosopher Spencer, as Bowler points out, would have been horrified at how their work was used to justify the rapacious capitalism and harsh social policies of American industry (301). Nonetheless, although by now largely discredited in the academy, the ideology of social Darwinism persists within the broader culture in various watered-down or subterranean forms. Perhaps in the movie’s violent climax when Laroche is killed by an alligator—a creature that represents one of the more impressive examples of adaptation in the natural world—Kaufman is suggesting the darker side to the story of natural selection in which adaptation is not only a story about the mutable and agile orchid that “figure[s] out how to thrive in the world.” There are no guarantees for the tiny fraction of species that do survive, whether they are as perfectly adapted to their environment as orchids and alligators or, for that matter, individuals like Laroche with his uncanny ability to adapt to whatever life throws at him. But after the movie’s violent eruption, which does away not only with Laroche but also Donald (Nicholas Cage) and in effect Orlean, Charlie emerges as the sole survivor, reassuring the viewer that the story of adaptation is about nature’s winners. The darker side to the story of natural selection is subsumed within the movie’s layers of meta-commentary, which make the violence at the movie’s end an ironic device within Charlie’s personal and artistic evolution—a way for him to maintain a critical distance on the Hollywood conventions he has resisted while simultaneously incorporating them into his art. A cinematically effective montage dramatically represents the process of evolution. However, as with the movie’s one-sided account of adaptation, as a story about those who “figure out how to thrive in the world,” this depiction of evolution is framed, both figuratively and literally, by Charlie’s personal growth—as though the logical and inevitable endpoint of the evolutionary process is the human individual. The montage is instigated by Charlie’s questions to himself, “Why am I here? How did I get here?” and concludes with a close-up on the bawling face of a newborn baby, whom the viewer assumes is Charlie (Kaufman and Kaufman, 3). This assumption is reinforced by the next scene, which begins with a close-up on the face of the adult Charlie who is sweating profusely as he struggles to survive a business luncheon with the attractive studio executive Valerie (Tilda Swinton). Although Orlean’s novel doesn’t provide a feminist reading of Darwin, she does alert her readers to the fact that he was a Victorian man and, as such, his science might reflect the prejudices of his day. In discussing Darwin’s particular fondness for his “‘beloved Orchids’” (47), she recounts his experiments to determine how they release their pollen: “He experimented by poking them with needles, camel-hair brushes, bristles, pencils, and his fingers. He discovered that parts were so sensitive that they released pollen upon the slightest touch, but that ‘moderate degrees of violence’ on the less sensitive parts had no effect ….” (48). In contrast to this humorous view of Darwin as the historically situated man of science, the movie depicts Darwin (Bob Yerkes) as the stereotypical Man of Science. Kaufman does incorporate some of Orlean’s discussion of Darwin’s study of orchids, but the portion he uses advances the screenplay’s sexualisation/romanticisation of Orlean’s relationship with Laroche. At an orchid show, Laroche lectures to Orlean about Darwin’s theory that a particular orchid, Angraecum sesquipedale, is pollinated by a moth with a twelve-inch proboscis. When Orlean takes exception to Laroche for telling her that proboscis means “nose,” he chides her, “Hey, let’s not get off the subject. This isn’t a pissing contest” (23). After this scene bristling with phallic imagery—and with his female pupil sufficiently chastised—Laroche proceeds to wax poetic about pollination as a “little dance” (24) between flower and insect. “[The] only barometer you have is your heart …” (24) he tells Orlean, who is clearly impressed by the depth of his soliloquy. On the literary and social level, a one-sided reading of adaptation as a positive process may be more justified, although here too one may question what the movie slights or ignores. What about the human ability to adapt to murderous and dehumanising social systems: slavery, fascism, colonialism, and so on? Or, more immediately, even if one acknowledges the writer’s “maturity,” as T.S. Eliot famously phrased it, in “stealing” from his or her source, what about the element of compromise implicit in the concept of adaptation? Several critics question whether the film’s ending, despite the movie’s self-referential ironies, ultimately reinforces the Hollywood formulas it sets out to critique. But only Stuart Klawans of The Nation connects it to the movie’s optimistic, one-sided view of adaptation. “Still,” he concludes, “I’m disappointed by that crashing final act. I wonder about the environmental pressure that must bear down on today’s filmmakers as they struggle to adapt, even when they’re as prodigious as Charlie Kaufman.” Oddly, for a self-reflexive movie about the creative process, it has little to say about the “environmental pressure” of the studio system and its toll on the artist. There are incisive character sketches of studio types, such as the attractive and painfully earnest executive, Valerie, who hires Charlie to write the screenplay for Orlean’s book, or Charlie’s sophomoric agent, Marty (Ron Livingston), who daydreams about anal sex with the women in his office while talking to his client. And, of course, a central plot line of the movie is the competition, at least as one of them sees it, between Charlie and his twin brother Donald. Charlie, the self-conscious Hollywood screenwriter who is stymied by his success and notions of artistic integrity, suffers defeat after humiliating defeat as Donald, the screenwriting neophyte who will stoop to any cliché or cheap device to advance his screenplay, receives a six-figure contract for his first effort: a formulaic and absurd serial-killer movie, The Three, that their mother admires as a cross between Psycho (Alfred Hitchcock, 1960) and Silence of the Lambs (Jonathan Demme, 1991). Because of the emotional arc of the brothers’ personal relationship, however, any qualms about Donald selling out look churlish at best. When Donald excitedly tells his brother about his good fortune, Charlie responds approvingly, rather than with one of the snide putdowns the viewer has grown to expect from him, signaling not only Charlie’s acceptance of his brother but the new awareness that will enable him to overcome his writer’s block. While there is a good deal of satire directed at the filmmaking process—as distinct from the studio system—it is ultimately a cherishing sort of satire. It certainly doesn’t reach the level of indictment found in Robert Altman’s The Player (1992) or Joel and Ethan Cohen’s Barton Fink (1991) for example. But the movie most frequently compared to Adaptation is Frederico Fellini’s masterpiece of auteurist self-reflexivity, 8 ½ (1963). This is high praise indeed, although the enthusiastic endorsements of some film critics do not stop there. Writing for the Observer, Philip French cites such New Wave movies as Jean-Luc Godard’s Le Mepris (1963), Francois Truffaut’s La Nuit Americaine (1973), and Alain Robbe-Grillet’s Trans-Europ-Express (1966). However, in passing, he qualifies the comparison by pointing out that, unlike the French auteurs, “Kaufman and Jonze are concerned with turning someone else’s idea into a piece of commercial cinema.” Some would argue the filmmakers’ ability to playfully adapt Orlean’s artistry to the commercial environment of Hollywood is what saves Adaptation’s meta-commentary from the didactic and elitist seriousness of many of its literary and cinematic precursors (Miller). This is a valid preference, but it slights the “environmental pressure” of the new studio system and how it sets the terms for success and failure. While Fellini and the New Wave auteurs were not entirely free of commercial cinema, they could claim an opposition to it that Kaufman, even if he wanted to, cannot. Film scholar Timothy Corrigan argues that the convergence of the new media, in particular television and film, radically alters the meaning and function of “independent” cinema: a more flexible and varied distribution network has responded to contemporary audiences, who now have the need and the power to pick and choose among the glut of images in contemporary television and film culture. Within this climate and under these conditions, the different, the more peculiar, the controversial enter the marketplace not as an opposition but as a revision and invasion of an audience market defined as too large and diverse by the dominant blockbusters. (25-6) Corrigan’s argument explains the qualitative differences between the sense of adaptation employed by the older auteurs and the new sense of adaptation required by contemporary auteurs fully incorporated within the new studio system and its new distribution technologies. Not everyone is disturbed by this state of affairs. A. O. Scott, writing for the New York Times, notes a similar “two-tier system” in Hollywood—with studios producing lavish “critic- and audience-proof franchise pictures” on the one hand and “art” or “independent” movies on the other—which strikes him as “a pretty good arrangement.” Based on what Adaptation does and does not say about the studio system, one imagines that Kaufman would, ultimately, concur. In contrast, however, a comment by Michel Gondry, the director Kaufman worked with on Human Nature (2001), gives a better indication of the costs incurred by adapting to the current system when he expresses his frustration with the delayed release of the picture by New Line Cinema: ‘First they were, like, “O.K. if Rush Hour 2 [Brett Ratner, 2001] does good business, then we’re in a good position,”’ Mr. Gondry said. ‘You fight to do something original and then you depend on Rush Hour 2 for the success of your movie? It’s like you are the last little thing on the bottom of the scale and you’re looking up watching the planets colliding. It’s been so frustrating.’ (Rochlin) No doubt, when Fellini and Godard thought about doing “something original” they also had considerable obstacles to face. But at least the success of 8 ½ or Le Mepris wasn’t dependent upon the success of films like Rush Hour 2. Given this sort of environmental pressure, as Klawans and Corrigan remind us, we need to keep in mind what might be lost as the present system’s winners adapt to what is generally understood as “a pretty good arrangement.” Another indication of the environmental pressure on artists in Hollywood’s present arrangement comes from Adaptation’s own story of adaptation—not the one told by Kaufman or his movie, but the one found in Susan Orlean’s account of how she and her novel were “adapted” by the filmmakers. Although Orlean is an enthusiastic supporter of the movie, when she first read the screenplay, she thought, “the whole thing ‘seemed completely nuts’” and wondered whether she wanted “that much visibility” (Boxer). She decided to give her consent on the condition they not use her name. This solution, however, wouldn’t work because she didn’t want her book “in a movie with someone else’s name on it” (Boxer). Forced to choose between an uncomfortable visibility and the loss of authorship, she chose the former. Of course, her predicament is not Kaufman’s fault; nonetheless, it is important to stress that the process of adaptation did not enforce a similar “choice” upon him. Her situation, like that of Gondry, indicates that successful adaptation to any system is a story of losing as well as winning. References Astruc, Alexandre. “The Birth of a New Avant-Garde: Le Camera-Stylo.” Film and Literature: An Introduction and Reader. Ed. Timothy Corrigan. Saddle River, NJ: Prentice Hall, 1999, 158-62. Bowler, Peter J. Evolution: The History of an Idea. 3rd ed. Berkeley, CA: U of California P, 2003. Boxer, Sarah. “New Yorker Writer Turns Gun-Toting Floozy? That’s Showbiz.” The New York Times 9 Dec. 2002, sec. E. Corrigan, Timothy. A Cinema without Walls. New Brunswick, NJ: Rutgers UP, 1991. Eliot, T.S. “Philip Massinger.” The Sacred Wood: Essays on Poetry and Criticism. 1922. http://www.bartleby.com/> French, Philip. “The Towering Twins.” The Observer 2 Mar. 2003. Guardian Unlimited. 12 Feb. 2007. http://film.guardian.co.uk/News_Story/Critic_Review>. Kaufman, Charlie and Donald Kaufman. Adaptation: The Shooting Script. New York: Newmarket Press, 2002. Klawans, Stuart. “Adeptations.” The Nation 23 Dec. 2002. 12 Febr. 2007. http://www.thenation.com/doc/20021223/klawans>. Lyman, Rick. “A Jumble of Categories for Screenwriter Awards.” The New York Times 21 Feb. 2003. McKee, Robert. “Critical Commentary.” Adaptation: The Shooting Script. New York: Newmarket Press, 2002. 131-5. Miller, Laura. “This Is the Way We Live Now.” The New York Times Magazine 17 Nov. 2002. Orlean, Susan. The Orchid Thief. New York: Ballantine Books, 1998. Rochlin, Margy. “From an Untamed Mind Springs an Ape Man.” The New York Times 7 Apr. 2002. Schiff, Stephen. “All Right, You Try: Adaptation Isn’t Easy.” The New York Times 1 Dec. 2002. Scott, A. O. “As Requested My Thoughts on the Oscars.” The New York Times 9 Feb. 2003. Stoltzfus, Ben. “Shooting with the Pen.” Writing in a Film Age. Ed. Keith Cohen. Niwot, CO: UP of Colorado, 1991. 246-63. Citation reference for this article MLA Style Rizzo, Sergio. "Adaptation and the Art of Survival." M/C Journal 10.2 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0705/02-rizzo.php>. APA Style Rizzo, S. (May 2007) "Adaptation and the Art of Survival," M/C Journal, 10(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0705/02-rizzo.php>.

This essay sheds lights on the framing process during the research on the crossing between natural and artificial systems. To approach this, we must outline the machine-natural system relation. From this notion, technology is not seen as an external thing, nor even in contrast to an imaginary of nature, but as an effect that emerges from our thinking and revealing being that, in many cases, may be reduced to an issue of knowledge and action. Here, we want to consider the concept of transduction from Gilbert Simondon as one possible framework for considering the socio-technological actions at stake. His thought offers a detailed conceptual vocabulary for the question of individuation as a “revelation process”, a concern with how things come into existence and proceed temporally as projective entities.Moreover, our approach to the work of philosopher Simondon marked the starting point of our interest and approach to the issue of technique and its politics. From this perspective, the reflection given by Simondon in his thesis on the Individuation and the Mode of Existence of Technical Objects, is to trace certain reasons that are necessary for the development of this project and helping to explain it. In first place, Simondon does not state a specific regime of “human individuation”. The possibility of a psychic and collective individuation is produced, as is manifested when addressing the structure of his main thesis, at the heart of biological individuation; Simondon strongly attacks the anthropocentric tendencies that attempt to establish a defining boundary between biological and psychic reality. We may presume, then, that the issue of language as a defining and differencing element of the human does not interest him; it is at this point that our project begins to focus on employing the transduction of the téchnē as a metaphor of life (Espinoza Lolas et al.); regarding the limits that language may imply for the conformation and expression of the psychic reality. In second place, this critique to the economy of attention present across our research and in Simondon’s thinking seeks to introduce a hypothesis raised in another direction: towards the issue of the technique. During the introduction of his Mode of Existence of Technical Objects, Simondon shows some urgency in the need to approach the reality of technical objects as an autonomous reality and as a configuring reality of the psychic and collective individualisation. Facing the general importance granted to language as a key element of the historical and hermeneutical, even ontological, aspects of the human being, Simondon considers that the technique is the reality that plays the fundamental role of mediating between the human being and the world.Following these observations, a possible question that will guide our research arises: How do the technologisation and informatisation of the cultural techniques alter the nature itself of the knowing of the affection of being with others (people, things, animals)? In the hypothesis of this investigation we claim that—insofar as we deliver an approach and perspective on the technologisation of the world as a process of individuation (considering Simondon’s concept in this becoming, in which an artificial agent and its medium may get out of phase to solve its tensions and give rise to physical or living individuals that constitute their system and go through a series of metastable equilibria)—it’s possible to prove this capacity of invention as a clear example of a form of transindividual individuation (referring to the human being), that thanks to the information that the artificial agent acquires and recovers by means of its “imagination”, which integrates in its perception and affectivity, enables the creation of new norms or artifacts installing in its becoming, as is the case of bioeconomy and cognitive capitalism (Fumagalli 219). It is imperious to observe and analyse the fact that the concept of nature must be integrated along with the concept of Cosmotecnia (Hui 3) to avoid the opposition between nature and technique in conceptual terms, and that is the reason why in the following section we will mention a third memory that is inscribed in this concept. There is no linear time development in human history from nature to technique, from nature to politics.The Extended MindThe idea of memory as something transmissible is important when thinking of the present, there is no humanity outside the technical, neither prior to the technical, and it is important to safeguard this idea to highlight the phýsis/téchnē dichotomy presented by Simondon and Stigler. It is erroneous to think that some entity may exceed the human, that it has any exteriority when it is the materialization of the human forms, or even more, that the human is crossed by it and is not separable. For French philosopher Bernard Stiegler there is no human nature without technique, and vice versa (Stigler 223). Here appears the issue of knowing which are the limits where “the body of the human me might stop” (Hutinel 44), a first glimpse of externalized memory was the flint axe, which is made by using other tools, even when its use is unknown. Its mere existence preserves a knowledge that goes beyond who made it, or its genetic or epigenetic transmission is preserved beyond the organic.We raise the question about a phýsis coming from the téchnē, it is a central topic that dominates the discussion nowadays, about technology and its ability to have a transforming effect over every area of contemporary life and human beings themselves. It is being “revealed” that the true qualitative novelty of the technological improves that happen in front of our eyes resides not only in the appearance of new practices that are related to any particular scientific research. We must point out the evident tension between bíos and zôê during the process of this adaptation, which is an ontological one, but we also witness how the recursivity becomes a modus operandi during this process, which is both social and technological. Just as the philosophy of nature, the philosophy of biology confronts its own limit under the light shed by the recursive algorithms implemented as a dominant way of adaptation, which is what Deleuze called societies of control (Deleuze 165). At the same time, there is an artificial selection (instead of a natural selection) imposed by the politics of transhumanism (for example, human improvement, genetic engineering).In this direction, a first aspect to consider resides in that life, held as an object of power and politics, does not constitute a “natural life”, but the result of a technical production from which its “nature” develops, as well as the possibilities of its deployment. Now then, it is precisely due to this gesture that Stiegler longs to distinguish between what is originary in mankind and its artefactual or artificial becoming: “the prosthesis is not a simple extension of the human body, it is the constitution of said body insofar as ‘human’ (the quotes belong to the constitution). It is not a ‘medium’ for mankind, but its end, and it is known the essential mistakenness of the expression, ‘the end of mankind’” (Stiegler 9). Before such phenomena, it is appropriate to lay out a reflexive methodology centered in observing and analysing the aforementioned idea by Stiegler that there is no mankind without techniques; and there is no technique without mankind (Stigler 223). This implies that this idea of téchnē comprises both the techniques needed to create things, as the technical products resulting from these techniques. The word “techniques” also becomes ambiguous among the modern technology of machines and the primitive “tools” and their techniques, whether they have become art of craft, things that we would not necessarily think as “technology”. What Stiegler is suggesting here is to describe the scope of the term téchnē within an ontogenetic and phylogenetic process of the human being; providing us a reflection about what do we “possess as a fundamental thing” for our being as humans is also fundamental to how “we experience time” since the externalization of our memory into our tools, which Stiegler understands as a “third kind” of memory which is separated from the internal memory that is individually acquired from our brain (epigenetic), and the biological evolutive memory that is inherited from our ancestors (phylogenetic); Stiegler calls this kind of evolutive process epiphylogenetic or epiphylogenesis. Therefore, we could argue that we are defined by this process of epiphylogenesis, and that we are constituted by a past that we ourselves, as individuals, have not lived; this past is delivered to us through culture, which is the fusion of the “technical objects that embody the knowledge of our ancestors, tools that we adopt to transform our surroundings” (Stiegler 177). These supports of external memory (this is, exteriorisations of the consciousness) provide a new collectivisation of the consciousness that exists beyond the individual.The current trend of investigation of ontogeny and phylogeny is driven by the growing consensus both in sciences and humanities in that the living world in every one of its aspects – biologic, semiotic, economic, affective, social, etc. – escapes the finite scheme of description and representation. It is for this reason that authors such as Matteo Pasquinelli refer, in a more modest way, to the idea of “augmented intelligence” (9), reminding us that there is a posthuman legacy between human and machine that still is problematic, “though the machines manifest different degrees of autonomous agency” (Pasquinelli 11).For Simondon, and this is his revolutionary contribution to philosophy, one should think individuation not from the perspective of the individual, but from the point of view of the process that originated it. In other words, individuation must be thought in terms of a process that not only takes for granted the individual but understands it as a result.In Simondon’s words:If, on the contrary, one supposes that individuation does not only produce the individual, one would not attempt to pass quickly through the stage of individuation in order arrive at the final reality that is the individual--one would attempt to grasp the ontogenesis in the entire progression of its reality, and to know the individual through the individuation, rather than the individuation through the individual. (5)Therefore, the epistemological problem does not fall in how the téchnē flees the human domain in its course to become technologies, but in how these “exteriorization” processes (Stiegler 213) alter the concepts themselves of number, image, comparison, space, time, or city, to give a few examples. However, the anthropological category of “exteriorization” does not bring entirely justice to these processes, as they work in a retroactive and recursive manner in the original techniques. Along with the concept of text and book, the practice of reading has also changed during the course of digitalisation and algorithmisation of the processing of knowledge; alongside with the concept of comparison, the practice of comparison has changed since the comparison (i.e. of images) has become an operation that is based in the extraction of data and automatic learning. On the other side, in reverse, we must consider, in an archeological and mediatic fashion, the technological state of life as a starting point from which we must ask what cultural techniques were employed in first place. Asking: How does the informatisation of the cultural techniques produce new forms of subjectivity? How does the concept of cultural techniques already imply the idea of “chains of operations” and, therefore, a permanent (retro)coupling between the living and the non-living agency?This reveals that classical cultural techniques such as indexation or labelling, for example, have acquired ontological powers in the Google era: only what is labelled exists; only what can be searched is absolute. At the same time, in the fantasies of the mediatic corporations, the variety of objects that can be labelled (including people) tends to be coextensive with the world of the phenomena itself (if not the real world), which will then always be only an augmented version of itself.Technology became important for contemporary knowledge only through mediation; therefore, the use of tools could not be the consequence of an extremely well-developed brain. On the contrary, the development of increasingly sophisticated tools took place at the same pace as the development of the brain, as Leroi-Gourhan attempts to probe when studying the history of tools together with the history of the human skeleton and brain. And what he managed to demonstrate is that the history of technique and the history of the human being run in parallel lines; they are, if not equal, at least inextricable. Even today, the progress of knowledge is still not completely subordinated to the technological inversion (Lyotard 37). In short, human evolution is inseparable from the evolution of the téchne, the evolution of technology. One may simply think the human being as a natural animal, isolated from the external material world. What he becomes and what he is, is essentially bonded to the techniques, from the very beginning. Leroi-Gourhan puts it this way in his text Gesture and Speech: “the apparition of tools as a species ... feature that marks the boundary between animals and humans” (90).To understand the behavior of the technological systems is essential for our ability to control their actions, to harvest their benefits and to minimize their damage. Here it is argued that this requires a wide agenda of scientific investigation to study the behavior of the machine that incorporates and broadens the biotechnological discipline, and includes knowledges coming from all sciences. In some way, Simondon sensed this encounter of knowledges, and proposed the concept of the Allagmatic, or theory of operations, “constituted by a systematized set of particular knowledges” (Simondon 469). We could attempt to begin by describing a set of questions that are fundamental for this emerging field, and then exploring the technical, legal, and institutional limitations in the study of technological agency.Information, Communication and SignificationTo establish the relation between information and communication, we will speak from the following two perspectives: first with Norbert Wiener, then with Simondon. We will see how the concept of information is essential to start understanding communication in an artificial agent.On one side, we have the notion from Wiener about information that is demarcated in his project about cybernetics. Cybernetics is the study of communication and control through the inquiry of messages in animals, human beings, and machines. This idea of information arises from the interrelation with the surrounding. Wiener defines it as the “content of what is an interchange object with the external world, while we adjust to it and make it adjust to us” (Wiener 17-18). In other words, we receive and use information since we interact with the world in which we live. It is in this sense that information is connected to the idea of feedback that is defined as the exchange and interaction of information in our systems or other systems. In Wiener’s own words, feedback is “the property of adjusting the future behavior to facts of the past” (31).Information, for Wiener, is influenced, at the same time, by the mathematic and probabilistic idea from the theory of information. Wiener refers to the amount of information that finds its starting point at the mechanics of statistics, along with the concept of entropy, inasmuch that the information is opposed to it. Therefore, information, by supplying a set of messages, indicates a measure of organisation. Argentinian philosopher Pablo Rodríguez adds that “information [for Wiener] is a new physical category of the universe. [It is] the measure of organization of any entity, an organization without which the material and energetic systems wouldn’t be able to survive” (2-3). This way, we have that information responds to the measure of organization and self-regulation of a given system.Moreover, and almost in complete contrast, we have the concept given by Simondon, where information is applicable to the whole possible range: animals, machines, human beings, molecules, crystals, etc. In this sense, it is more versatile, as it exceeds the domains of the technique. To understand well the scope of this concept we will approach it from two definitions. In first place, Simondon, in his conference Amplification in the Process of Information, in the book Communication and Information, claims that information “is not a thing, but the operation of a thing that arrives to a system and produces a transformation in there. The information can’t be defined beyond this act of transformative incidence, and the operation of receiving” (Simondon 139). From this definition it follows the idea of modulation, just when he refers to the “transformation” and “act of transformative incidence” modulation corresponds to the energy that flows amplified during that transformation that occurs within a system.There is a second definition of information that Simondon provides in his thesis Individuation in Light of Notions of Form and Information, in which he claims that: “the information signal is not just what is to be transmitted … it is also that what must be received, this is, what must adopt a signification” (Simondon 281). In this definition Simondon clearly distances himself from Wiener’s cybernetics, insofar as it deals with information as that which must be received, and not that that is to be transmitted. Although Simondon refers to a link between information and signification, this last aspect is not measured in linguistic terms. It rather expresses the decodification of a given code. This is, signification, and information as well, are the result of a disparity of energies, namely, between the overlaying of two possible states (0 and 1, or on and off).This is a central point of divergence with Wiener, as he refers to information in terms of transference of messages, while Simondon does it in terms of transformation of energies. This way, Simondon adds an energy element to the traditional definition of information, which now works as an operation, based in the transformation of energies as a result of a disparity or the overlaying of two possible elements within a system (recipient). It is according to this innovative element that modulation operates in a metastable system. And this is precisely the last concept we need to clarify: the idea of metastability and its relationship with the recipient-system.Metastability is an expression that finds its origins in thermodynamics. Philosophy traditionally operates around the idea of the stability of the being, while Simondon’s proposal states that the being is its becoming. This way, metastability is the condition of possibility of the individuation insofar as the metastable medium leaves behind a remainder of energy for future individuation processes. Thus, metastability refers to the temporal equilibrium of a system that remains in time, as it maintains within itself potential energy, useful for other future individuations.Returning to the conference Amplification in the Process of Information, Simondon points out that “the recipient metastability is the condition of efficiency of the incident information” (139). In such sense, we may claim that there is no information if the signal is not received. Therefore, the recipient is a necessary condition for said information to be given. Simondon understands the recipient as a mixed system (a quasi-system): on one hand, it must be isolated in terms of energy, and it must count with a membrane that allows it to not spend all the energy at the same time; on the other hand, it must be heteronomous, as it depends on an external input of information to activate the system (recipient).The metastable medium is the one indicated to understand the artificial agent, as it leaves the possibility open for the potential energy to manifest and not be spent all at once, but to leave a remainder useful for future modulations, and so, new transformations may occur. At the same time, Simondon’s concept of information is the most convenient when referring to communication and the relationship with the medium, primarily for its property of modulating potential energy. Nevertheless, it is also necessary to retrieve the idea of feedback from Wiener, as it is in the relationship of the artificial agent with its surrounding (and the world) that information is given, and it may flow amplified through its system. By this, significations manage to decode the internal code of the artificial agent, which represents the first gesture towards the opening of the communication.ConclusionThe hypotheses on extended cognition are subject to a huge amount of debate in the artistic, philosophical, and science of cognition circles nowadays, but their implications extend further beyond metaphysics and sciences of the mind. It is apparent that we have just began to scratch the surface of the social sphere in a broader way; realising that these start from cultural branches of the sight; as our minds are; if our minds are partially poured into our smartphones and even in our homes, then it is not a transformation in the human nature, but the latest manifestation of an ancient human ontology of the organic cognitive and informative systems dynamically assembled.It is to this condition that the critical digital humanities and every form of critique should answer. This is due to an attempt to dig out the delays and ruptures within the systems of mass media, by adding the relentless belief in real time as the future, to remind that systems always involve an encounter with a radical “strangeness” or “alienity”, an incommensurability between the future and the desire that turns into the radical potential of many of our contemporary social movements and politics. Our challenge in our critical job is to dismantle the practice of the representation and to reincorporate it to different forms of space and experience that are not reactionary but imaginary. What we attempt to bring into the light here is the need to get every spectator to notice the limits of the machinic vision and to acknowledge the role of image in the recruitment of liminal energies for the capital. The final objective of this essay will be to see that nature possesses the technique of an artist who renders contingency into necessity and inscribes the infinite within the finite, in arts it is not the figure of nature that corresponds to individuation but rather the artist whose task is not only to render contingency necessary as its operation, but also aim for an elevation of the audience as a form of revelation. The artist is he who opens up, through his or her work, a process of transindividuation, meaning a psychical and collective individuation.ReferencesDeleuze, Gilles. “Post-Script on Control Societies.” Polis 13 (2006): 1-7. 14 Feb. 2020 <http://journals.openedition.org/polis/5509>.Espinoza Lolas, Ricardo, et al. “On Technology and Life: Fundamental Concepts of Georges Caguilhem and Xavier Zubiri’s Thought.” Ideas y Valores 67.167 (2018): 127-47. 14 Feb. 2020 <http://dx.doi.org/10.15446/ideasyvalores.v67n167.59430>.Fumagalli, Andrea. Bioeconomía y Capitalismo Cognitivo: Hacia un Nuevo Paradigma de Acumulación. Madrid: Traficantes de Sueños, 2010.Hui, Yuk. “On Cosmotechnics: For a Renewed Relation between Technology and Nature in the Anthropocene.” Techné: Research in Philosophy and Technology 21.2/3 (2017): 319-41. 14 Feb. 2020 <https://www.pdcnet.org/techne/content/techne_2017_0021_42769_0319_0341>.Leroi-Gourhan, André. El Gesto y la Palabra. Venezuela: Universidad Central de Venezuela, 1971.———. El Hombre y la Materia: Evolución y Técnica I. Madrid: Taurus, 1989.———. El Medio y la Técnica: Evolución y Técnica II. Madrid: Taurus, 1989.Lyotard, Jean-François. La Condición Postmoderna: Informe sobre el Saber. Madrid: Cátedra, 2006.Pasquinelli, Matteo. “The Spike: On the Growth and Form of Pattern Police.” Nervous Systems 18.5 (2016): 213-20. 14 Feb. 2020 <http://matteopasquinelli.com/spike-pattern-police/>. Rivera Hutinel, Marcela.“Techno-Genesis and Anthropo-Genesis in the Work of Bernard Stiegler: Or How the Hand Invents the Human.” Liminales, Escritos Sobre Psicología y Sociedad 2.3 (2013): 43-58. 15 Dec. 2019 <http://revistafacso.ucentral.cl/index.php/liminales/article/view/228>.Rodríguez, Pablo. “El Signo de la ‘Sociedad de la Información’ de Cómo la Cibernética y el Estructuralismo Reinventaron la Comunicación.” Question 1.28 (2010): 1-17. 14 Feb. 2020 <https://perio.unlp.edu.ar/ojs/index.php/question/article/view/1064>.Simondon, Gilbert. Comunicación e Información. Buenos Aires: Editorial Cactus, 2015.———. La Individuación: a la luz de las nociones de forma y de información. Buenos Aires: La Cebra/Cactus, 2009 / 2015.———. El Modo de Existencia de los Objetos Técnicos. Buenos Aires: Prometeo, 2007.———. “The Position of the Problem of Ontogenesis.” Parrhesia 7 (2009): 4-16. 4 Nov. 2019 <http://parrhesiajournal.org/parrhesia07/parrhesia07_simondon1.pdf>.Stiegler, Bernard. La Técnica y el Tiempo I. Guipúzcoa: Argitaletxe Hiru, 2002.———. “Temporality and Technical, Psychic and Collective Individuation in the Work of Simondon.” Revista Trilogía Ciencia Tecnología Sociedad 4.6 (2012): 133-46.Wiener, Norbert. Cibernética y Sociedad. Buenos Aires: Editorial Sudamericana, 1958.

ABSTRACT This article examines the bioethical discourse on polygenic embryo screening (PES) in reproductive medicine in blogs and news stories published during 2021 in response to the first baby’s birth using polygenic risk scores (PRS) derived from genome-wide association studies. We further contextualize the findings by synthesizing the emerging peer-reviewed bioethics literature on the issue, which has emphasized considerations regarding the child-parent future relationship, equity of access, and the absence of professional guidelines. Our media content analysis has established that expert opinion was prominently featured in news coverage, with bioethicists and other academics contributing 38 percent of articles and providing extensive commentary on ethical, social, and policy implications in the articles written by journalists. The overall perspective towards the use of PES was primarily negative (59 percent of the articles), without significant differences in negativity and positivity between experts and science reporters. This indicates a shift from the predominantly neutral attitudes towards the technology in media discourse prior to its deployment in clinical settings. There is heightened awareness that offering these tests to prospective parents is unethical and can create unrealistic expectations, with the two most prominent arguments being uncertainty about the prediction accuracy of polygenic risk scores in this context (72 percent of the articles) and the potential of PES to lead to a eugenic future of human reproduction that normalizes the discrimination of people based on their genetics (59 percent of the articles). INTRODUCTION The possibility of using genetic technologies to engineer the perfect baby has long haunted the public imagination. While some techno-utopians have openly advocated for human genetic enhancement, many critics have warned that advances in DNA technology come with myriads of ethical dilemmas and potentially dangerous social consequences. Literary and cinematic works have offered dystopian visions of our genetic futures—from Aldous Huxley’s powerful socio-political fantasy in his book Brave New World (1932) to cult classics of sci-fi cinema, such as Blade Runner (1982) and Gattaca (1997), there has been no shortage of ominous predictions that genetic engineering would lead to a new form of eugenics, which would ultimately create new social hierarchies grounded on genetic discrimination. Moreover, concerns about the use of genetic and genomic technologies for social control have been entangled with deep philosophical questions about personal autonomy, the right of the child to an open future, and the morality of changing, improving, or redesigning human nature.1 The perennial debate on human enhancement was recently reignited with a new controversy over the use of pre-implantation screening of embryos using polygenic risk scores.2 While the profiling of IVF embryos to detect hereditary, monogenetic diseases has been widely accepted, some companies are now pushing the envelope with unrealistic promises of tests that can predict genetic possibilities for desirable traits such as a child’s intelligence, athletic ability, and physical appearance. One event that prompted a public outcry in late 2021 was news about the birth of the first baby from an embryo selected through polygenic testing, a girl named Aurea.3 Although the embryo screening in Aurea’s case was used to decrease the likelihood for certain health conditions, many commentators believed that it signaled a real possibility of embryo selection for non-medical reasons becoming a commercial procedure in the foreseeable future, especially in the largely unregulated US fertility market.4 In the past, there have been discrepancies in how ethical and policy issues arising from advances in reproductive medicine have been viewed by experts (e.g., bioethicists, philosophers, legal scholars) and presented in the news. Like other advances in medical genetics, gene editing and screening technologies have been frequently characterized by exaggeration, sensationalism, and hype around clinical possibilities.5 Moreover, news media have often amplified the anticipated health benefits of genetic testing while overlooking uncertainty associated with its clinical validity and emerging ethical concerns, as shown in a recent study of the media portrayal of non-invasive prenatal testing (NIPT).6 The issue of polygenic embryo screening (PES) initially gained traction in the media in 2017 when the New Jersey biotech startup Genomic Prediction made headlines with claims that its testing technology could identify and avoid implanting embryos with very low IQs.7 The company also claimed that it had the capability to identify embryos with high IQs, although it committed not to offer that procedure for ethical reasons.8 The media coverage of polygenic risk scoring of human embryos between 2017 and 2019 was previously analyzed in a study published in BMC Medical Ethics in September 2021.9 This media content analysis has established that while most news articles were neutral towards the technology, one of the most significant critiques raised by science reporters was the absence of solid scientific evidence for the technology’s predictive accuracy and its practical value in IVF settings. It has also identified five major ethical concerns articulated by science reporters that have also been addressed in the academic discourse and within broader policy debates on reproductive technologies: a slippery slope towards designer babies, well-being of the child and parents, impact on society, deliberate choice, and societal readiness. In this article, we examine the discourse on PES in bioethics blogs, opinion articles, and news stories published in 2021, with a specific focus on reactions to the birth of the first polygenic risk score baby. We compare the perspectives of experts and science reporters to establish their attitudes towards PES, the main ethical themes in press coverage, and the key issues highlighted for a future policy debate. We also juxtapose our findings to the previous study of media coverage to establish if the case of baby Aurea has raised any new issues and pressing ethical concerns. I. Polygenic Embryo Screening in Reproductive Medicine While complex diseases and human traits result from a combination of genetic, lifestyle, and environmental factors, genomic medicine is quickly gaining momentum, and demands for genetic tests in clinical practice have significantly increased. Scans and analyses of genomes from various populations, a research area known as genome-wide association studies, have enabled scientists and researchers to identify genetic differences or variants associated with a particular trait or medical condition. These variants can be combined into a polygenic risk score that predicts an individual’s traits or increased risk for a certain disease. For instance, PES have been used to predict a range of diverse common conditions, from diabetes and cancer to attention deficit issues10 and, in some cases, well-being in general.11 This testing modality relies on the probabilistic susceptibility of individuals to certain diseases to offer personalized medical treatments and inform therapeutic interventions. Polygenic embryo screening uses polygenic risk scores to assess an embryo’s statistical risks of developing diseases (e.g., cardiovascular diseases) and potentially traits (e.g., intelligence, athletic ability, among others) and is performed in an IVF setting. It is currently marketed by several US companies such as MyOme, OrchidHealth, and Genomic Prediction to prospective parents as a method to screen pre-implantation embryos for health and non-health related conditions and is accessible to those who can afford to pay for it. As stated in a recent report on companies bringing PES into reproductive medicine, Genomic Prediction has already made their test for polygenic disorders, LifeView, available to couples. In contrast, Orchid Health has only recently invited couples to an early-access program for their testing technology, and MyOme is still in the process of launching its own test.12 In September 2021, Bloomberg first reported the birth of baby Aurea using screening conducted by Genomic Prediction. She was born after her parents used IVF and subsequently PES to select from 33 candidate pre-implantation embryos in 2020.13 Aurea’s embryo was deemed to have the best genetic odds of avoiding conditions such as breast cancer, diabetes, heart disease, and schizophrenia in adulthood. It is worth noting that Genomic Prediction made the announcement almost one year following Aurea’s birth, thus delaying the media’s reaction to this development and the ensuing bioethical and policy debates. II. Ethical, Social, and Policy Implications Some important ethical, social, and regulatory considerations regarding the development and clinical use of PES have been raised within the academic community. The bioethics literature on the issue, however, appears rather thin, which is not surprising given that prior to 2021, the possibility of using this screening method in clinical practice was largely hypothetical. Other genomic technologies that have enabled polygenic embryo selection, such as whole-genome sequencing and pre-implantation genetic diagnosis, have received more attention from bioethicists, legal scholars, and Ethical, Legal, and Social Implications (ELSI) researchers. Our analysis of the emerging literature has shown that some proponents of PES advocate its current use and go as far as to suggest a permissive regulatory environment for the purpose of outpacing the ethical concerns and potential restrictions once the technology becomes widely available. This approach suggests that embryo selection should be allowed for or against any trait associated with higher odds for better health and well-being in general, often without further discussion of what accounts for wellbeing.14 Scholars applying the principle of procreative beneficence to defend the use of PES have also argued for regulation that addresses issues of justice and equality and expands access to the procedure for those who are currently unable to afford it. By contrast, opponents have argued that the clinical utility of this embryo selection method is yet to be proven, and its current use may create unrealistic expectations in parents, making it an unethical practice to offer the procedure as part of IVF treatments.15 They state that predictive models from PRS have been developed with data from genomes of adult populations. Therefore, extrapolating results for embryo screening, along with the absence of a research protocol to validate its diagnostic effectiveness, is dangerous and misleading.16 Another layer of complexity is added because PRS already faces many translational hurdles that would undermine its predictive value assessment for certain traits or diseases. Scientists have noted that PRS take into consideration the genetic component of a particular trait putting aside the effects of other non-genetic factors, such as lifestyle and environment, which might interfere and influence the calculation of these scores.17 Discussions on the ethics and societal implications of PES in the bioethics literature can be grouped into three distinct categories: 1) relational issues between parents and the future child (e.g., selection as identity-determining, concerns about the instrumentalization of children and the child’s right to an open future); 2) concerns about social justice and equality (e.g., fears about a new eugenics that establishes new social hierarchy, limited access to the technology due to its cost); and 3) implementation and regulatory concerns (e.g., lack of professional guidelines and advertising of PES by private companies). An important ethical implication of PES relates to the well-being of the future child and the way that selecting children based on their genetic make-up might negatively affect the parent-child relationship. This is in line with previously raised ethical concerns in the literature around cloning and pre-implantation genetic diagnosis that by choosing a child’s genetic predisposition, we are limiting to and, in some cases, denying their right to an open future. For instance, the future child’s options would be restricted if parents chose a genetic predisposition to musicality that might interfere with the child’s ability to make certain life choices.18 On a societal level, there are concerns PES may alter social perceptions of what is “normal” and “healthy,” resulting in discrimination and stigmatization of certain conditions.19 Related to this are fears about encouraging eugenic attitudes that can exacerbate discrimination against people with disabilities. Furthermore, one of the main ethical concerns raised is that the growing use of PES might exacerbate societal pressure to use this technology, influencing parents’ decisions to select the embryo with the “best” genetics giving rise to a generation of “designer babies.” 20 Finally, direct-to-consumer marketing and clinical introduction of the technology prior to the publication of professional guidelines and in the absence of scientific validity for its use, as well as without appropriate regulatory oversight, is seen as a premature step that might erode public trust.21 III. News Stories and Expert Commentary on Polygenic Embryo Screening in 2021 We conducted searches on google news using keywords such as “polygenic embryo screening,” “polygenic risk scores,” “baby Aurea,” and “embryo selection” and selected blogs and articles from major news sources (e.g., Washington Post, New York Times, Wall Street Journal, LA Times, Guardian, The Times, etc.). An additional effort was made to collect all relevant articles from prominent bioethics blogs such as the Hastings Center Bioethics Forum, Impact Ethics, Bioethics.net, Biopolitical Times (Center for Genetics and Society), among others. The time period for the study was one year, from January 1 to December 31, 2021. While most coverage occurred after the Bloomberg report on the birth of the first baby using PES, there were a number of news stories and blogs in response to a special report on embryo selection based on polygenic risk scores published in the New England Journal of Medicine on July 1, 2020.22 This report, which has received significant attention in the press, warns that companies that offer genetic services can create unrealistic expectations in health providers and prospective parents through their marketing practices. It has further emphasized the scientific uncertainty around the predictive results of PRS in the context of embryo selection. In general, our search has established that the news media coverage on PES over the past year has revolved around these two events – the NEJM Report and the announcement about the first baby born after PES. In total, we collected 29 publications, of which 12 were blog posts and 17 publications under the general category of “news,” including ten news articles, three opinion pieces/perspective articles, two press releases, and one radio broadcast transcript (see Supplementary Material). IV. Methods for content analysis We utilized an inductive-deductive process to develop coding categories for a systematic content analysis of the blogs and new articles. The first author undertook a close reading of the entire dataset to derive inductively recurrent themes and ethical arguments in the media representations of PES. Based on this preliminary analysis, both authors agreed on the categories for textual analysis. The coding book was further refined by using a deductive approach that incorporates themes that have been previously articulated in the scholarly literature on the issue, particularly questions about the perceived attributes of the test, ethical concerns, and emerging policy considerations. The following categories were used to analyze key issues and attitudes towards PES expressed by experts and science journalists: a. Claims that PES is unethical because it violates the future child’s autonomy. b. Concerns about PES as a step towards eugenics and/or genetic discrimination. c. Defenses of PES with arguments that parents have a duty to give the child the healthiest possible start in life (and reduce public health burden). d. Claims that the science behind PRS-based diagnostics is uncertain, and it will take some time to prove its clinical validity. e. Concerns about the equality of access to PES. f. Arguments that PES can exacerbate ethnic and racial inequality (e.g., that most polygenic scores are created using DNA samples from individuals of European ancestries and predictions may not be accurate in other populations). g. Arguments that PES provides health benefits and can help overcome genetic and health inequalities. h. Concerns about the negative impact that PES may have on the child-parent relationship. i. Arguments about the need for better regulatory oversight of PES. j. Suggestions that there is an urgent need for deliberation and debate on the societal and ethical implications of PES. k. Concerns that patients and clinicians may get the impression that the procedure is more effective and less risky than it is. l. Assessment of whether the article’s perspective towards the use of PES is positive, negative, or neutral. We used yes/no questions to detect the frequencies of mentions in each category, except on the last question, which required a more nuanced, qualitative assessment of the overall tone of the articles. We coded articles as “positive” when the authors viewed the technology favorably and emphasized its potential health benefits over its negative implications. Articles that did not condone the current use of PES and expressed strong concerns about the predictive accuracy of this testing method, its readiness for clinical use, and highlighted its controversial ethical and social implications were coded as “negative.” Finally, articles that simply presented information about the topic and quoted experts on the advantages and disadvantages of using PRS for embryo selection without taking a side or expressing value judgments were coded as “neutral.” Acknowledging the complex polysemic nature of media texts, we took into consideration that support or disapproval of PES may be implicit and expressed by giving credence to some experts’ opinions over others. Therefore, we coded articles that mostly cited expert opinion favorable to PES, or alternatively, presented such views as more credible, as “positive”, while we coded articles that emphasized critical perspectives as “negative.” V. Media Discourse and Expert Opinion On PES We found out that perspectives and opinions by experts were prominently featured in both news (17 articles) and blogs (12 articles). The blog posts in our dataset were written by university professors in bioethics (four articles), academics from other disciplines such as medicine, political science, psychology, human genetics, and neurobiology (four articles), and science journalists and editors (four articles). Furthermore, three of the news articles in influential newspapers and magazines such as The Wall Street Journal, The Washington Post, and The Scientific American were opinion articles or commentaries contributed by academics (e.g., a psychology professor, specializing in personality, individual differences, and behavior genetics, a sociology professor, and a director of research in a graduate program in human genetics). The remaining 14 news articles in our dataset were written by science reporters, editors, or other staff writers. Altogether, experts contributed 38 percent of the media coverage (11 articles) on the issue of PES and its wider societal implications. Experts’ comments were also heavily featured in the 18 articles written by science reporters and other media professionals, which accounted for 68 percent of the dataset. Of these articles, 17 extensively cited experts with academic and research backgrounds (professors and research scientists), seven articles quoted industry representatives (e.g., CEOs and spokespersons of Genomic Prediction and Orchid, other commercial developers), and four articles included opinions by parents seeking PES, particularly Aurea’s father, North Carolina neurologist Rafal Smigrodzki, who argued that a parent’s duty is to prevent disease in their child.23 The overall perspective towards the use of PES was mostly negative – 59 percent (17 articles) expressed negative attitudes, while 24 percent (seven articles) were positive and 17% (five articles) were neutral in tone and did not advance arguments in favor or against the technology and its adoption. However, we did not establish significant differences in negativity and positivity between experts and science reporters. For instance, 49 percent of the articles with negative attitudes were written by experts, while 53 percent were authored by science reports. Similarly, the articles by experts with positive perspectives on PES accounted for 13 percent of the dataset, while science reporters contributed 11 percent of the positive articles. VI. Major Themes and Issues The most discussed issue in media coverage was the prediction accuracy of polygenic risk scores and the uncertainties regarding the utility of these tests in embryo screening. Our analysis has established that 72 percent of the articles (21 out of 29) argued that the science behind PES-based diagnostics is uncertain, and it will take some time to prove its clinical validity. The second most frequently mentioned issue was the potential of PES to lead to a eugenic future of human reproduction. More than half of the articles (59 percent or 17 out of 29) raised concerns that PES could become a step towards a new form of eugenics that could eventually normalize the discrimination of people based on their genetics. Despite concerns about the accuracy of PES testing, many articles gave extensive attention to problems concerning equality of access to PES and related diagnostic services, with 49 percent of the articles (13 out of 29) expressing concerns that the procedure is currently offered at a high cost, it is not covered by health insurance plans, and people of lower socioeconomic status cannot afford it. Furthermore, 41 percent of the articles (12 out of 29) raise concern that the current use of PES reflects the existing ethnic and racial inequalities since most PES are created using DNA samples from individuals of European ancestries, and predictions may not be accurate in other populations. Although it has been reported that Genomic Prediction considers offering the procedure to parents of non-European ancestries, their messaging has suggested it would take a significant time to provide them with predictive models that are as relevant as those for European populations.24 The health benefits of this testing technology, its regulation, and the need for a wider debate on how to realize its promise in a responsible manner were also addressed, albeit to a lesser extent. The potential to overcome genetic and health inequalities by selecting healthy embryos with the best odds against diseases and chronic conditions was emphasized in 41 percent of the articles (12 out of 29). The regulation was a topic covered in 38 percent of the articles (11 out of 29), in which the authors argued that better regulatory oversight of PES is needed, especially in the present condition of an unregulated US market for genetic testing. Additionally, 38 percent suggested that there is an urgent need for deliberation and public debate on the societal and ethical implications of PES. Finally, the issue that patients and clinicians may get the wrong impression that the procedure is more effective and less risky was addressed in 31 percent (nine out of 29). We have established that critical issues about how PES may affect the well-being of the future child and the child-parent relationship have received less attention. For instance, only 17 percent of the articles (five out of 29) supported the clinical use of PES with arguments that parents have a moral obligation to give the child the healthiest possible start in life, a line of thought that is prominent in the bioethics literature on procreative beneficence and procreative autonomy.25 These authors also maintained that the technology has the potential to provide benefits to individuals and reduce the burden of disease and public health expenditure. Similarly, just 10 percent of the articles (three out of 29) expressed concerns about the negative impact that PES may have on the child-parent relationship by causing relational asymmetries between generations and limiting the autonomy of the future child. CONCLUSION Our content analysis has shown that the media discourse on PES and the birth of baby Aurea has been highly influenced by expert opinion. In fact, leading experts from bioethics and a range of other academic disciplines contributed 38 percent of the content in the form of blogs, opinion articles, and commentaries, published on prestigious bioethics fora and in the popular press. Furthermore, as our analysis has shown, science reporters have heavily relied on expert opinion in writing stories about the ethical challenges and societal implications of PES. One important finding of our study is the prevalence of negative attitudes towards the technology, as opposed to past media representations of PES, which had been neutral towards the technology.26 This change in attitudes is likely caused by the amplified voices of bioethics experts reacting to the first clinical use of the technology, which made hypothetical ethical dilemmas a very real possibility. As far as the thematic focus of media representations is concerned, the birth of the first baby using PES has raised ethical concerns similar to those highlighted in the literature on PES and embryo selection through pre-implantation genetic diagnosis, with the most prominent issue being the absence of robust scientific evidence for the predictive accuracy of PRS modeling and its practical value in IVF settings. Although the critical nature of media discourse can contribute to raising public awareness about the ethical acceptability of the technology, bioethicists should also examine the effect of economic forces and societal pressures to have a perfect child that may be driving prospective parents to seek such unproven genetic interventions. PES is an emerging niche in a large, unregulated market for genetic testing services that has the potential to shape the future of reproductive medicine, and there is an urgent need for a policy debate on how it can be developed responsibly and ethically. 1 J. Habermas, "The Debate on the Ethical self-Understanding of the Species," The Future of Human Nature (Oxford, UK: Blackwell Publishing, 2003): p. 16-100. 2 Polygenic risk scores (PRS) are used in personalized medicine to predict disease risk in different human populations, not necessarily for risk modelling in embryos. Polygenic embryo screening (PES), on the other hand, involves the clinical use of PRS modelling from genome-wide association studies of adult populations for selecting embryos with the lowest probability of developing certain health conditions in adulthood. It could potentially be used to select embryos with a higher probability for inheritance of certain physical traits or complex characteristics. 3 C. Goldberg, "Picking Embryos With Best Health Odds Sparks New DNA Debate," Bloomberg September 17, 2021. 4 D. Conley, "A new age of genetic screening is coming — and we don’t have any rules for it," The Washington Post June 14, 2021. 5 K. Kamenova, A. Reshef, and T. Caulfield, "Angelina Jolie's faulty gene: newspaper coverage of a celebrity's preventive bilateral mastectomy in Canada, the United States, and the United Kingdom," Genetics in Medicine 16, no. 7 (2014): 522-28. 6 K. Kamenova et al., "Media portrayal of non-invasive prenatal testing: a missing ethical dimension," Journals of Science Communication 15, no. 2 (2016): 1-19. 7 B. Talat, Choosing the "Smartest" Embryo: Embryo Profiling and the Future of Reproductive Technology, (Canadian Institute for Genomics and Society, March 14, 2019), https://www.genomicsandsociety.com/post/choosing-the-smartest-embryo-embryo-profiling-and-the-future-of-reproductive-technology8 E. Parens, S. P. Applebaum, and W. Chung, "Embryo editing for higher IQ is a fantasy. Embryo profiling for it is almost here.," Statnews, February 12, 2019. 9 T. Pagnaer et al., "Polygenic risk scoring of human embryos: a qualitative study of media coverage," BMC Medical Ethics 22, no. 1 (2021): 1-8. 10 E. L. de Zeeuw et al., "Polygenic scores associated with educational attainment in adults predict educational achievement and ADHD symptoms in children," American Journal of Medical Genetics. 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Ball, "Polygenic screening of embryos is here, but is it ethical?," The Guardian, October 17, 2021. 24 W. K. Davis, "A New Kind of Embryo Genetics Screening Makes Big Promises on Little Evidence," Slate, July 23, 2021, https://slate.com/technology/2021/07/prs-model-snp-genetic-screening-counseling.html. 25 J. Savulescu, "Procreative beneficence: why we should select the best children," Bioethics 15, no. 5-6 (2001): 413-26. 26 Pagnaer et al., 1-8.