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Dissertations / Theses on the topic 'Regionální produkty'

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Published: 4 June 2021
Last updated: 10 February 2022

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1

Tománková, Lenka. "Role regionálního produktu v regionálním rozvoji." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260097.

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The diploma thesis is focusing on the topic of the regional product with the aiming on the regional food and gastro-tourism as a modern trend that can lead to the development of the tourism and regional development. The main goal of the diploma thesis is to show the importance of the regional product on the regional development of the Poděbrady region with the focus on the gastro-tourism that is developing in the recent years in the Czech Republic. On the basis of the quantitative research and the qualitative research, the thesis is finding out how the Poděbrady region stands from the point of
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Moravová, Petra. "Role regionálního produktu v regionálním rozvoji." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260218.

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The aim of this work is proposal of possibilities how to use regional products for regional development, to strengthen togetherness and cohesion with the given region together with an emphasis on identity and cultural heritage. This work compares regional products in two specific areas of different countries , Klatovsko in the Czech Republic and the Pays du Revermont in France. The work characterizes a particular environment, the role of regional organizations, the definition of quality, certification of origen and labeling local traditional foods. A quantitative and qualitative survey shows t
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Mádlová, Ivana. "Strategické řízení regionální značky - region Českosaské Švýcarsko." Master's thesis, Česká zemědělská univerzita v Praze, 2015. http://www.nusl.cz/ntk/nusl-260527.

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Mádlová, Ivana. "Strategické řízení regionální značky - region Českosaské Švýcarsko." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-261473.

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Batíková, Petra. "Význam soutěže "Regionální potravina" jako rozvojový potenciál." Master's thesis, Česká zemědělská univerzita v Praze, 2015. http://www.nusl.cz/ntk/nusl-257785.

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This thesis deals with the competition "Regional food" and its link to the development and promotion of the regions. The main aim of this thesis is to suggest a method of use of food products awarded in the competition "Regional food" for development and advertisement of regions. Another aim is to offer measures and activities that can be taken into practice, that could be helpful for the competition itself in the future development. The first part of this thesis is aimed on theoretical relationship in examined issues. It is described the meaning of the regions, possibilities for development c
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Šourková, Natálie. "Vztah návštěvníků destinace k certifikovaným regionálním produktům (Polabí)." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192503.

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The aim of the thesis is to describe the attitude of the region Polabí visitors and the potential consumers generally towards the certified regional products which were branded within the system under the patronage of Association of Regional Brands. The thesis is divided into two parts, theoretical and practical. The theoretical part defines tourism in relation to region, it's benefits and impacts and deals with the problem of it's sustainable development. It also presents the national coordinator of branding - Association of Regional Brands, it's activities and the specifics of branding in Po
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Dudková, Veronika. "Vztah návštěvníků destinace k certifikovaným regionálním produktům." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-12467.

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The first part approximates many terms from the tourism that are important for understanding the whole problem of branding of local products. Second part explains the whole problem of local brands as the term local brand, what advantages brands bring, who is responsible for the branding and whom first idea of branding belong to, how the system of branding work etc. The purpose of diploma thesis finds out awareness of visitors of Krkonoše about the local branding. As form was used self prepaired checklist. The problem of local branding supplement knowledges of producers and sellers of certified
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Kubíková, Klára. "Značka kvality Regionální potravina jako nástroj podpory lokální produkce." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193724.

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Local food is a current topic within the Czech food market. The Thesis is focused on the food quality mark "Regionalni potravina" as an instrument for local production promotion. Aim of the thesis is to verify whether labeling local food with the quality mark "Regionalni potravina" contributes to the local food production. An analysis has been performed, that focuses on The Ministry of Agriculture of the Czech Republic's project "Regionalni potravina" in The Usti Region. The analysis contributes to the current local food issue from the perspective of consumers and producers. A questionnaire su
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Jakubcová, Barbora. "Vztah návštěvníků destinace k certifikovaným regionálním produktům (Prácheňsko)." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-200163.

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Diploma thesis deals with regional branding that contributes to regional development and sustainable tourism. The first part discusses the effects of tourism in a region and the principles of sustainable development. Further it describes in detail how the system of regional labelling works and who is in charge of it. In addition the examples of good practice from abroad are included. The main part of the thesis focuses on a brand called "PRÁCHEŇSKO regional product". The aim of the thesis is to find out what the attitudes of visitors in the Prácheňsko region towards certified regional products
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Šmídová, Tereza. "Marketingová komunikace a brand management regionálních značek." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359394.

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This diploma thesis focuses on regional brand PRÁCHEŇSKO regional product communication and its assessment. The aim of this thesis is to make suggestions to increase the efficiency of communication of the brand PRÁCHEŇSKO regional product through an analysis of this regional brand and a realization of marketing research. The theoretical part deals with the brand and its direction as well as with marketing communication. There is also a definition of terms region and regional brand included. The other part deals with an analysis of regional brand programmes, that are available on the Czech mark
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Vidlák, Vojtěch. "Návrh marketingových aktivit pro rozšíření regionálního produktu v konkrétním regionu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318333.

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The diploma thesis deals with proposals of appropriate marketing activities for the company Dalešické cukrářství that are aiming to expand the product in a particular region. The results of these proposals should increase the brand awareness and the growth of sales. The proposals are build on results of analyzes based on theoretical knowledge.
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Bednaříková, Zuzana. "Dopady politiky rozvoje venkova na regionální produkci, příjmy a zaměstnanost v kraji Vysočina." Doctoral thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-112154.

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This dissertation follows the increasing extent of the European Union's intervention into rural areas. The main objective of the dissertation is to analyse and evaluate the impacts of measures supporting job creation, within the Rural Development Programme of the Czech Republic for 2007--2013, on regional production, income and employment in the Vysočina region. Specifically, it concerns the measures under Axis 3 Pillar 2 of the EU Common Agricultural Policy supporting diversification into non-agricultural activities, micro-businesses and tourism development. The sub-objective is to analyse th
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Mecová, Anna. "Strategie rozvoje území ve vazbě na stavební výrobu." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2019. http://www.nusl.cz/ntk/nusl-392050.

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This diploma thesis deals with comparison of regions of the Czech Republic between national economy in terms of construction production and selection of region with the greatest potential for development of construction production. In the theoretical part is defined the term region, which is followed by regional economics and politics. Another topic addressed is regional development territorial development strategies and indicators that capture the differences between regions. The practical part deals with the characteristics of the national economy and construction in individual regions, whic
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Holanová, Tereza. "Kvalita života v krajích v roce 2013: jakými ekonomickými ukazateli ji hodnotit?" Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193202.

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The master thesis introduces comparison of economic situation and overall quality of life in regions of the Czech Republic in 2013. Based on hierarchical Quality-of-life Index (QLI), the thesis confirms stated hypothesis, which assumes that ordered lists of regions by GDP per capita and alternative, more complex QLI will differ. Aforementioned index is composed of 24 cross-section indicators, which are sorted into three particular categories. Inputs can be considered both consistent and comparable, since the analysis is based on data published by Czech statistical office, individual ministries
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Váchová, Radka. "Role zahraničních filmových produkcí při propagaci českého filmového průmyslu a ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-198876.

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The aim of this master thesis is to describe and evaluate the role of incoming foreign productions entering the Czech film industry after 1989. The foreign film productions tend to affect the Czech film culture in a broader context. Specifically, changes occured in governmental support of both Czech and foreign production. The film industry is not kept away from the intensifying conditions on world markets. In the recent years, this factor is leading to a greater competition in terms of attracting foreign productions to domestic locations by the system of fiscal incentives. Having these in min
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Kašková, Magdalena. "Role systémů značení regionálních produktů v procesu institucionalizace regionů a v jejich rozvoji." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-324427.

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The diploma thesis deals with regional products and their labelling schemes which have rarely been studied in the context of Czech geography. The thesis aims to identify the role of regional product labelling schemes in the process of institutionalizing regions (in the sense of Anssi Paasi) as well as to discover their contribution to the development of regions. The thesis is based on a theoretical discussion which includes the concept of region and regional identity formation, the issue of regional products as a part of the alternative food networks concept and the issue of symbolism and bran
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Táborská, Kateřina. "Význam ohrožených druhů rostlin lesních biotopů ŠLP Křtiny pro místní komunity." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-180035.

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My thesis deals with some endangered species in the Training Forest Enterprise Křtiny and Moravian Karst, design certification of local forest nurseries logo regional product for sale, and also the importance for the local community. The work is focused on identifying endangered species of Training Forest Enterprise Křtiny, which are grown by the locals on their land in selected communities. Study deals with legislative restrictions in the management of endangered plant species. It explains the concept of the term "non-wood forest products", and its relevance to the forestry and biodiversity.
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TOMEŠOVÁ, Hana. "Tvorba a měření přidané hodnoty v podniku a na regionální úrovni." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-136978.

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This thesis deals with the creation and measuring value added in company and at the regional level. Value added is considered a crucial indicator of all economic activity. Companies produce added value which contributes to create value for the national economy, and thus they create value added for the region they are located in. Such generated gross value added is an important indicator used to calculate gross domestic product by production method. For the analysis of value-added will be chosen the company TONAK a.s. located in the Moravian-Silesian Region.
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BOŠTIČKOVÁ, Lenka. "Vybraná regionální značka kvality." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-394553.

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This diploma thesis shows regional branding, especially regional brands associated in the Association of Regional Brands (ARZ), which is given to products. The marked products guarantee their extraordinary quality, tradition, specificity, proportion of manual work and respect for the environment. The author chose one of all brands in ARZ - i. e. Kraj blanických rytířů - regionální produkt(registered mark). In the theoretical part, there are issue of regional branding and key words connected with regional branding explained. The practical part deals with marketing research, in particular a qual
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NIKRMAJEROVÁ, Monika. "Analýza uplatnění regionální značky Prácheňsko." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-137174.

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The subject of this thesis is to evaluate the regional brand name Prácheňsko. The exordium contains the regional labelling valid throughout the Czech Republic. The following section is focused on the topic of the implementation of the regional brand name ´Prácheňsko´ and the single brand name ´Prácheňsko ? the regional product ?´. The main part of the following thesis comprises the questionnaire survey results that were organized by one of the local action groups. The conclusion of thesis is based on the primary and secondary detective data and suggestions of their solution.
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ZEMENOVÁ, Edita. "Postavení fairtradových produktů na regionálním trhu." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-173563.

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The fair trade is a concept that comes with better conditions for producers of the developing countries. It aims to improve their social, economic and environmental profile. If we want to describe fair trade market in South Bohemia Region, we have to deal with points of sale and customer's preferences. The growing phenomenon of the fair trade is also caused by many campaigns and projects supporting its philosophy.
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LEŠTINOVÁ, Iva. "Regionální trh vybranými bio komoditami: bio maso." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-173565.

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This thesis deals with the organic livestock production in South Bohemian region. The aim of the thesis was to analyze the South Bohemian organic meat production, production of eggs and honey and distribution of the biocommodities. Through the processing of data from the database IAEI and questionnaire survey, conducted at the level of organic farmers farming in the South Bohemian region with a valid certificate for meat production, development and the current market situation of organic meat production were assessed in the South Bohemian region.
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KUDĚJOVÁ, Simona. "Marketing inovovaných produktů na regionálním trhu potravin." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-154485.

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The goal of my essay was to create and describe an effective method of introducing innovated products to regional food market using tools of marketing mix. The suggestion of new marketing mix tools application was processed in more versions. Product of the company Alimpek, Ltd. was chosen in a survey Pastry 2012. The current marketing mix of the product was analyzed. A new version of marketing mix corresponding to the possibilities of the company and a version of ideal marketing mix for a particular product.
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MEINELOVÁ, Soňa. "Ekologické zemědělství (regionální strukturální a geografické analýzy)." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-175559.

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The aim of this thesis is to process and evaluate UZEI (MZe) data for organic agricultural produce and sales of the South Bohemian Region of the Czech Republic in 2011, followed by structural and geographic regional analysis, based on the graphical output (production maps, charts and sales diagrams). Analysis involved also current processing capacity and selected sales formats in the region.
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PICKOVÁ, Tereza. "Využití ekoznačky a značky pro lokální produkt v rámci rozvoje regionu." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153339.

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This diploma thesis is aimed to compare the eco-label and the regional product in the South Bohemian region. This thesis is focusing on consumer behavior, supplier behavior and their interest in ecology and their awareness of labels participated in our analysis. Data analysis is performed using a questionnaire survey. Based on the results of the survey are proposed recommendations for improving the situation.
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TANCEROVÁ, Pavla. "Regionální trh vybranými bio komoditami: bio brambory, ovoce a zelenina." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-175503.

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Analysis of the South Bohemian organic production and distribution of "bio potatoes, fruits and vegetables." Focus on farm production, distribution channels, manufacturing utilization and application of the regional market (retail, food services). Definition of options optimization of production distribution chain, the prerequisite for wider representation of selected bio commodities in the regional market.
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Dohnálková, Kristýna. "Možnosti uplatnění regionální značky na území MAS Brána Vysočiny." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-426311.

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Diploma thesis focuses on the possibilities of applying the regional brand in the area of LAG Brána Vysočiny. Theoretical part discusses relevant terms, such as endogenous development, local product, regional brand, local action group and territorial marketing. The region of mentioned LAG is introduced in the next part of thesis, primarily are researched the conditions for implementing regional brand. Main part of thesis deals with the most significant steps which should be considered while implementing new regional brand to the region. Personal interviews with regional brand coordinators were
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Kuchtová, Jana. "Uplatnění regionální značky v zázemí města Brna v rámci spolupráce místních akčních skupin." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-426303.

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The present diploma thesis is focused on a five local action groups in South-Moravian region. It evaluates both their potential and approach to creating joint regional brand. Initial part of the dissertation explains terms like regional policy, local action group, local product and regional brand, all based on research of a technical literature. Next chapter contains characteristics and analysis of examined area, where all the local action groups (alias LAG) located in this area are presented. The main part of this thesis focuses on evaluating semistructured interviews with representatives of
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Foretníková, Petra. "Rodinné farmy a jejich vliv na rozvoj vybrané obce." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-425689.

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Diploma thesis focused on the evaluation of the impact of development of family farms with a focus on a specific farms in Krumvíř village. The aim of the theoretical part was focused on general characteristics of the village, regional development, agriculture, SWOT analysis and the possibility of obtain financial subsidy. The aim of the practical part was to create a questionnaire survey focused on the interest of population in the products which are offered, food grown, their consumption and purchase by domestic farmers in the village. At the end of the thesis, the results of the questionnair
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BEZEMKOVÁ, Aneta. "Regionální trh vybranými bio komoditami: bio mléko." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-173566.

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The aim of thesis was to analyze the South Bohemian organic dairy production and distribution of organic milk. The thesis focuses on farm production, distribution channels and the application of the regional market. Through the processing of data from the database of the Institute of Agriculture Economics and Information and a questionnaire survey conducted at the level of organic farmers farming in the South Bohemian Region with a valid certificate for the milk production was assessed the development and the current market situation of organic milk production in the South Bohemian Region.
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MARTAN, Jan. "Srovnání struktury a nabídky regionální produkce a biopotravin v regionu jižních Čech a krajském městě." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-174565.

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Organic food is a food product that is obtained from organic products and a limited amount of authorized additives defined technological process according to special regulation and the control regimen. Regional foods are due to short transport distances much fresher than food that has circulated for a long time. Regional foods tend therefore usually taste better and more valuable nutritional properties. Equally important is the fact that the closer the food to the consumer, the less loaded environment during transportation. The aim of the thesis is to evaluate the structure offers regional foo
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Uhlířová, Tereza. "Krajina janusovské tváře. Reprezentace rakovnicko-křivoklátské krajiny ve věstnících rakovnickému musejního spolku a jeho další regionální produkci." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-326370.

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In my Diploma Thesis, I deal with the way how the Rakovnik's Museum Society represented the landscape of Rakovnik and Krivoklat in their bulletins and in other regional publications in the early 20th century. It is a cultural-political analysis of the authors' manner of interpreting the Regions of Rakovnik and Krivoklat as a unified, specific, distinctive, mythmaking region, etc. in their texts, which means how its borders are defined, what elements are considered as the landscape features, how the literary- folkloric image of the region is created, the ways the land could be useful for human
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Hrubý, Jakub. "Analýza ekonomického rozvoje Jihomoravského kraje." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-250802.

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The diploma thesis "South Moravian Region's Economic Development Analysis" is focused on structure and economic development analysis of South Moravian Region. It compares available data with other regions of the Czech Republic and other selected European regions. Following part is focused on a statistical prediction of future development of the South Moravian Region's GDP and complex evaluation and future recommendations.
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GAJDUŠKOVÁ, Alena. "Příspěvek permakultury k udržitelnému způsobu života." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-154521.

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Mankind's relationship to the Material World is the defining and initial relationship when examining the evolution of sustainable development.Generally, mankind is intensely concerned with the environmental issues since the sixties of the last century, mainly because of the serious environmental changes which began to appear at that time. Permaculture, which is one of the alternative concepts, was originally created as a system of agricultural production and later extended to the different aspects of life: - cultural, economic and social.This work consists of several parts: in Pt. 1, I have an
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MELOUN, Martin. "Podpora využití regionálních potravin ve školním stravování pomocí produktové mapy." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251901.

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The purpose of this thesis is design a collection of action, which will speed up distributional ways between regional grocery producers and schools cafeterias in the district of Jindrichuv Hradec and at the same time supports higher regional, fresh, seasonal and ecologist products in schools cafeterias via the website Regional Agrarian Chamber of the South Bohemian Region "Map of products" (interactive regional map of suppliers of foods and different schools cafeterias at www.produktova-mapa.cz). Not such a long distributional truck trips are much healthier for the milieu. Better quality of fo
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KREJČÍ, Tomáš. "Měření ekonomického růstu a rozvoje regionu." Master's thesis, 2007. http://www.nusl.cz/ntk/nusl-46003.

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This work deals with measuring of the economic performance and development of the region and especially with establishment of the factors and criteria which have effect on the economic performance and development of the region.
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RIPPEROVÁ, Lenka. "Kulturně-historický potenciál rozvoje cestovního ruchu na Telčsku." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-52068.

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The object of the diploma was to analyse cultural and heritage tourism in the region Telčsko. The research was made, which helped to recognise common characteristics of visitors and to recognize why do they come to region and which atractivities are the most visited. The result of the research problems gives us some problematic areas and it was made a suggestion of the solutions of this problematical points.
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Semian, Michal. "Regiony v čase a prostoru: problém regionalizace." Doctoral thesis, 2016. http://www.nusl.cz/ntk/nusl-347518.

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The thesis is rooted in the new regional geography paradigm that gained strength in geographical thought since the 1980s. This approach is characterized by emphasizing the socially constructed nature of regions; thus, regions are scrutinized as a historically contingent process. A region is formed, reproduced and eventually disappears in time. The thesis works with the assumption that a plurality of regions, that exists in changing time- space contexts of different mechanisms and meanings, can be experienced de facto in any particular area. In simpler terms, it can be understood as a plurality
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