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Relevant bibliographies by topics / Relationship equity (RE) and customer loyalty (CL)

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Journal articles

Academic literature on the topic 'Relationship equity (RE) and customer loyalty (CL)'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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Journal articles on the topic "Relationship equity (RE) and customer loyalty (CL)"

1

Irwan, Chairuddin, Arief Muhtosim, Usman Bahtiar, Kurniawati, and Arafah Willy. "The Role of Antecedents Brand Equity on Customer Loyalty in Freight Forwarding Service Companies (Courier)." JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES 5, no. 12 (2022): 3981–89. https://doi.org/10.5281/zenodo.7496324.

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The purpose of this study is to determine the effect of digital content marketing (DCM), price fairness (PF) on customer loyalty (CL) mediated by brand equity (BEQ) and strengthened by the moderating variable relationship equity (RE) in service companies’ courier. It is well known that trying to make customers loyal is one of the policy concepts so that a company can continue to operate, at least customers do not switch to competitors' service products. This effort is certainly more efficient than starting again looking for new customers with more intensive promotions and innovations

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Ghanadiof, Omidreza. "Customer Loyalty and Powerful Brand in Heavy Machinery Industry." European Journal of Business and Management Research 6, no. 3 (2021): 195–99. http://dx.doi.org/10.24018/ejbmr.2021.6.3.903.

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Market of the heavy machinery industry is growing fast. Customers have choices in purchasing new or used equipment or they can decide to rent or leas. Today's brand concept embraces all the things that a product or service offers, including how a product shapes consumers' behavior. The brand's special value is the perception that consumers have to a brand, which is perceived by many factors. This research is based on the Keller model, which includes the main four criteria’s: brand awareness, brand association, perceived quality, and brand loyalty. The most important reason that customers

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3

Ajay, Singh Chandel, and Punam Mishra Dr. "DECIPHERING THE ANTECEDENTS OF BRAND AVOIDANCE AMONGST MILLENNIALS IN INDIA." Manager - The British Journal of Administrative Management 57, no. 145 (2021): 109–25. https://doi.org/10.5281/zenodo.5976420.

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<strong>ABSTRACT</strong> This study aims to conceptualize brand avoidance by developing and validating a psychometric scale through a series of studies following the ground rules set by Churchill (1979) for developing better measures. A potential criticism of previous studies on brand avoidance lies in their reliance on only in-depth interview dialogue to portray a descriptive picture of what Brand avoidance means, from the customers’ perspective. Existing literature also lacks attempts to develop a scale. Current study tries to fulfil these gaps. Study screens and creates potential the

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4

Chairuddin, Irwan, Muhtosim Arief, Bahtiar Usman, Kurniawati Kurniawati, and Willy Arafah. "The Role of Antecedents Brand Equity on Customer Loyalty in Freight Forwarding Service Companies (Courier)." JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES 05, no. 12 (2022). http://dx.doi.org/10.47191/jefms/v5-i12-59.

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The purpose of this study is to determine the effect of digital content marketing (DCM), price fairness (PF) on customer loyalty (CL) mediated by brand equity (BEQ) and strengthened by the moderating variable relationship equity (RE) in service companies’ courier. It is well known that trying to make customers loyal is one of the policy concepts so that a company can continue to operate, at least customers do not switch to competitors' service products. This effort is certainly more efficient than starting again looking for new customers with more intensive promotions and innovations. Re-intro

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5

Vieira, Valter Afonso, Diego Nogueira Rafael, and Yi-Chun Ou. "Relative importance of competing marketing strategies on different customer metrics: a meta-analytic review of customer equity drivers." European Journal of Marketing, October 14, 2024. http://dx.doi.org/10.1108/ejm-08-2022-0601.

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Purpose This meta-analytic study aims to generalize the impacts of three customer equity drivers (CEDs), including value equity (VE), brand equity (BE) and relationship equity (RE), on different customer metrics (e.g. loyalty, word of mouth [WoM] and satisfaction); examine the relative importance of CEDs on customer metrics; and explore boundary conditions, considering geographic and methodological characteristics. Design/methodology/approach This study used a meta-analytic approach, collected and coded 85 articles published between 2001 and 2022. After some exclusions, the authors used 272 ob

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6

Almas, Fara Hanissa, and Indira Rachmawati. "The Effect of Product Collaboration Atributes on Re-Purchase Intention at Happy Go Lucky with Consumption Value and Customer Equity as Mediating Variables." International Journal of Science and Management Studies (IJSMS), February 28, 2025, 66–80. https://doi.org/10.51386/25815946/ijsms-v8i1p108.

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This study aims to analyze the effect of product collaboration atributes on re-purchase intention, with consumption value (hedonic and utilitarian) and customer equity as mediating variables, focusing on customers of Happy Go Lucky (HGL). A quantitative approach was employed using Structural Equation Modeling Partial Least Squares (SEM-PLS) to process data collected through a survey of HGL customers familiar with the brand's collaborative products. The questionnaire included 30 Likert-scale-based indicators. The findings indicate that product collaboration atributes significantly affects consu

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7

Gorji, Mohammadbagher, Sahar Siami, Louise Grimmer, and Martin Grimmer. "Storescape and customer loyalty: employee citizenship behaviour towards customers as a catalyst." Asia Pacific Journal of Marketing and Logistics ahead-of-print, ahead-of-print (2021). http://dx.doi.org/10.1108/apjml-02-2020-0100.

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PurposeThe purpose of the current paper is to examine the relationship between storescape (retail's physical and social environment factors) and customer loyalty (CL) and how employee citizenship behaviour towards customer (ECB-C) facilitates this relationship.Design/methodology/approachThis study used a descriptive quantitative, non-experimental research method using a cross-sectional design with a self-administered questionnaire. In total, 415 department store customers in Australia responded to the survey through an online panel provider.FindingsResults confirmed the significance of all rel

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8

Najwa, DORHMI, BOUALOU Soukaina, and EL HARAOUI Ilham. "Exploration de l'Impact du Comportement du Personnel en Contact sur la Fidélité de la Clientèle Bancaire : Modélisation par les équations structurelles." International Journal of Accounting, Finance, Auditing, Management and Economics, August 26, 2023. https://doi.org/10.5281/zenodo.8286621.

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<strong>Résumé </strong> Le rôle du personnel en contact revêt une importance capitale dans le tissu relationnel qui sous-tend la fidélité du client, une variable d'une portée non négligeable dans l'édifice de la suprématie concurrentielle bancaire. Ce segment du personnel, du fait de son interaction directe et constante avec la clientèle, assume une position stratégique au sein de cette dynamique. En effet, les interactions entre le personnel en contact et les clients revêtent une nature substantie

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9

RECHKA, Soukaina, and Smail KABBAJ. "La transformation digitale dans le secteur bancaire au Maroc et son impact sur la relation banque-client." International Journal of Accounting, Finance, Auditing, Management and Economics, December 31, 2024. https://doi.org/10.5281/zenodo.14583123.

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<strong>Résumé :</strong> La digitalisation a joué un rôle majeur dans l'évolution du secteur bancaire marocain, qui a suivi la tendance mondiale de la transformation digitale. Cette évolution a provoqué une révolution significative dans les services financiers et les pratiques bancaires. La digitalisation s'est imposée comme un élément essentiel dans la conception des stratégies visant à moderniser et à adapter les organisations, en incorporant les outils numériques à tous les n

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10

AIT, BOUADHAN Asma, Laila OUHNA, and Omar AKHSAS. "Les facteurs de succès de l'E-CRM et la performance organisationnelle dans le secteur bancaire." African Scientific Journal Vol 03, N°22 (2024). https://doi.org/10.5281/zenodo.10894756.

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<strong>Résumé </strong> Dans les dernières années, les attentes des clients sont devenues plus sophistiqués en raison de la transparence croissante des prix et des produits en ligne. Cette évolution rend les clients plus exigeants et plus attentifs lorsqu'ils interagissent avec les services bancaires. Certaines organisations financières rivalisent efficacement et gagnent cette course grâce à la mise en &oelig;uvre des principes du marketing relationnel en utilisant des applications stratégiques et technologiques de gestion d

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