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Books on the topic 'Relationship Marketing Approach'

Author: Grafiati

Published: 10 March 2023

Last updated: 31 July 2025

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1

Pelton, Lou E. Marketing channels: A relationship management approach. 2nd ed. McGraw-Hill/Irwin, 2002.

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Pelton, Lou E. Marketing channels: A relationship management approach. Irwin, 1997.

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3

(Anthony), Conway A., and Warnaby Gary, eds. Relationship marketing: A consumer experience approach. Sage, 2010.

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4

David, Strutton, and Lumpkin James R, eds. Marketing channels: A relationship management approach. 2nd ed. McGraw-Hill/Irwin, 2002.

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5

Turbett, Anne. Developing an accountancy practice: A relationship marketing approach. The Author], 1996.

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6

Smith, Tracey Jayne. Factors influencing the development of a relationship marketing approach within marketing channels. The Author), 1993.

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7

Hite, Robert E. Managing salespeople: A relationship approach. South-Western College Pub., 1998.

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8

Stone, Merlin. Relationship marketing strategy: A new approach to building profitable contact with customers. Policy Publications, 1997.

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9

Haberer, JoAnn B. Customer service in the information age: A common sense approach to high-tech help. Thomson/Course Technology, 2004.

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10

O'Neill, Thomas. Building higher education/employer relationships: A marketing approach. The Author), 1999.

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11

Wohlgenant, Michael K. Approaches to modeling retail-farm price spreads and derived demand relationships for food commodities: A selected, annotated bibliography. U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1991.

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12

Wohlgenant, Michael K. Approaches to modeling retail-farm price spreads and derived demand relationships for food commodities: A selected, annotated bibliography. U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1991.

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13

C, Haidacher Richard, and United States. Dept. of Agriculture. Commodity Economics Division, eds. Approaches to modeling retail-farm price spreads and derived demand relationships for food commodities: A selected, annotated bibliography. U.S. Dept. of Agriculture, Economic Research Service, Commodity Economics Division, 1991.

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14

Kazakova, Nataliya, Ekaterina Erohina, Svetlana Chikurova, and Natal'ya Romanova. Financial controlling of the company's business processes. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049712.

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The textbook provides the formation of knowledge and practical skills in the field of building a system of financial controlling of business processes in companies, includes issues of the general concept of controlling business processes aimed at controlling the sustainability, economic and financial security of activities based on the relationship of business analysis tools, internal control and information and analytical business risk management system. The applied approach allows the company to increase its ability to quickly adapt to the turbulence of the external and internal environment.

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15

Marketing Management: A Relationship Approach. Pearson Education, Limited, 2014.

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16

Marketing Management: A Relationship Approach. Pearson Education, Limited, 2020.

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17

Marketing Management: A Relationship Approach. Pitman Publishing, 2002.

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18

Marketing Management: A Relationship Approach. Pearson Education, Limited, 2019.

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19

Marketing management: A relationship approach. 2nd ed. Pearson Education, 2010.

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20

Strutton, David, Lou E. Pelton, and James R. Lumpkin. Marketing Channels: A Relationship Management Approach. 2nd ed. McGraw-Hill/Irwin, 2001.

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21

Strutton, David, Lou E. Pelton, and James R. Lumpkin. Marketing Channels: A Relationship Management Approach. McGraw-Hill/Irwin, 2001.

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22

Baron, Steve, Gary Warnaby, and Tony Conway. Relationship Marketing: A Consumer Experience Approach. SAGE Publications, Incorporated, 2010.

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23

Baron, Steve, Gary Warnaby, and Tony Conway. Relationship Marketing: A Consumer Experience Approach. SAGE Publications, Limited, 2011.

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24

Strutton, David, Lou E. Pelton, and James R. Lumpkin. Marketing Channels: A Relationship Management Approach. Mcgraw-Hill College, 1998.

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25

Parowicz, Izabella. Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services. Palgrave Pivot, 2018.

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26

Strutton, David, Lou E. Pelton, and James R. Lumpkin. Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing). Irwin Professional Publishing, 1996.

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27

Reinartz, Werner, and V. Kumar. Customer Relationship Management: A Databased Approach. Wiley, 2005.

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28

Hollensen, Svend. Marketing Management: A Relationship Approach with Marketing in Practice Case Studies Dvd. Pearson Education, Limited, 2004.

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29

Service management and marketing: A customer relationship management approach. 2nd ed. Wiley, 2000.

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30

Gronroos, Christian, Christian Gr, and ouml;nroos. Service Management and Marketing: A Customer Relationship Management Approach. Wiley, 2000.

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31

Gronroos, Christian, and Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition. 2nd ed. Wiley, 2000.

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32

Mastroianni, Fotini. Analyzing and Comparing Transactional and Relationship Marketing. Interaction Approach and Organizational Buying. GRIN Verlag GmbH, 2017.

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33

Customer experience management: A revolutionary approach to connecting with your customers. Wiley, 2003.

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34

Leach, John, and John Moon. Pitch Perfect: Feel the Impact of a Winning Sales Approach. Capstone, 2004.

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35

McDowell Marinchak, Christina L., and Sarah M. DeIuliis. Corporate Communication and Integrated Marketing Communication. The Rowman & Littlefield Publishing Group, 2023. https://doi.org/10.5040/9781666992700.

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In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry exa

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36

Watkins, Brandi. Sport Teams, Fans, and Twitter. The Rowman & Littlefield Publishing Group, 2018. https://doi.org/10.5040/9781978731349.

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A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help st

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37

Rao. Globalization and Its Managerial Implications. Praeger, 2000. http://dx.doi.org/10.5040/9798400657962.

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Globalization is a force with a strong, analyzable impact on management practices. Rao and his contributors explore its implications and show how globalization's impacts differ by sector and region of the world. Taking a comprehensive and integrated approach to the managerial implications of globalization, they report research on six groups of critical issues: the environmental, micromanagerial, the exporter-importer interaction, market communications, sectoral management, and regional management. Academicians and executive policy makers concerned with the internationalization of business will

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38

Boffone, Trevor. Social Media in Musical Theatre. Bloomsbury Publishing Plc, 2023. http://dx.doi.org/10.5040/9781350358591.

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This book introduces readers to the widespread phenomenon of how social media platforms such as YouTube, Twitter, and TikTok become an extension of long-standing aspects of musical theatre engagement. Although casual observers may dismiss social media’s import, social media has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. Social Media in Musical Theatre moves beyond vie

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39

Prestholdt, Jeremy. Africa and The Global Lives of Things. Edited by Frank Trentmann. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199561216.013.0005.

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Inquiries into commodification, social distinction, and fashion have offered fresh perspectives on social relations and cultural formations in Africa. Imported consumer goods were both elemental to social relationships and a cornerstone of Africa's global interfaces. This article explores how the social dynamics of consumer demand in Africa were shaped by, and gave shape to, larger social, economic, and political relationships from the sixteenth to the early twentieth century. This approach underscores the interrelation of African cultural imperatives and histories of globalization. Focusing o

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40

Hoff, Timothy J. Retail Thinking Comes to Health Care. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190626341.003.0003.

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Retail thinking and tactics are beginning to find their way into health care delivery, further impacting the ability to have strong, dyadic doctor-patient relationships. External forces described in Chapter 2 and poor patient experiences provide fertile soil for their growth. The retail rhetoric consists of heavy emphasis on “value,” “transparency,” “branding,” and “consumer activation.” The implementation of retail tactics into health care shifts the emphasis from relational to transactional forms of exchange, the latter emphasizing short-duration exchanges between buyer and seller, standardi

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41

Robbins, Keith, ed. History of Oxford University Press: Volume IV. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780199574797.001.0001.

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Volume Abstract: In 2004 as in 1970 the Oxford University Press occupied a leading position among national and international publishers. Despite this seeming constancy the Press underwent significant changes, prompted by technological, economic, educational, and political developments in Britain and elsewhere. Part I considers the Press as a whole, beginning by examining the response to the 1970 Waldock Report, the business history of the Press—its structure, leadership, and finances, and its relationship with the University of Oxford. Case studies explore in detail the removal of the London B

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42

Samuel, Lawrence R. Boomers 3.0. ABC-CLIO, LLC, 2017. http://dx.doi.org/10.5040/9798400620706.

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Capitalizing on what is arguably the most important social phenomenon of our time and place―the aging of America―this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029―the year when the last boomer will have turned 65―there will still be more than 61 million boomers, roughly 17 percent of the projected population of the

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43

Davison, Annette. Title Sequences for Contemporary Television Serials. Edited by John Richardson, Claudia Gorbman, and Carol Vernallis. Oxford University Press, 2013. http://dx.doi.org/10.1093/oxfordhb/9780199733866.013.0036.

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This article appears in theOxford Handbook of New Audiovisual Aestheticsedited by John Richardson, Claudia Gorbman, and Carol Vernallis. This chapter focuses on the main title sequences of recent television serials commissioned by the North American premium cable channel Home Box Office. At around 90 seconds’ duration, these sequences buck the trend much in evidence elsewhere on television of minimizing such elements drastically and placing such identifiers later in the show. An exploration of the functions and characteristics of television title sequences is followed by an introduction to com

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44

Bisko, Lynne, Heather Buchansky, Brian C. Gray, and E. Gail Reese. Personal Librarians. ABC-CLIO, LLC, 2019. http://dx.doi.org/10.5040/9798400696336.

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Experienced authors describe all aspects of a personal librarian program, including potential campus partners, diverse student populations, marketing approaches, technology integration, various assessment methods, and common pitfalls and how to avoid them. In order to get the most out of their research, students need to understand the depth of resources and services available to them. Personal librarian programs help students―especially new ones―to feel welcome in the library and comfortable asking for assistance. They provide enhanced support and serve as students’ point of contact to help th

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45

Brown, Ruth, Valerie Jones, and Ming Wang, eds. The New Advertising. Praeger, 2016. http://dx.doi.org/10.5040/9798216979425.

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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Erasupplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus

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46

Brown, Ruth E., Valerie K. Jones, and Ming Wang, eds. New Advertising. ABC-CLIO, LLC, 2016. http://dx.doi.org/10.5040/9798216979432.

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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Erasupplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus

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47

MacIntosh, Eric W., Gonzalo A. Bravo, and Ming Li, eds. International Sport Management. 2nd ed. Human Kinetics, 2020. http://dx.doi.org/10.5040/9781718220980.

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International Sport Management, Second Edition, takes a comprehensive look at the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this second edition serves as an invaluable guide for students whose careers will require an international understanding of the relationships, influences, and responsibilities in sport management. With a diverse editorial team and assembly of contributors from all corners of the globe, this text presents a truly international perspective and mul

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