Books on the topic 'Relationship marketing. Customer relations'
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Relationship marketing: Management of customer relationships. Pearson Education, 2002.
Find full textBruhn, Manfred. Relationship marketing: Management of customer relationships. FT/Prentice Hall, 2003.
Find full textEgan, John. Relationship marketing: Exploring relationship strategies in marketing. Financial Times Prentice Hall, 2001.
Find full textEgan, John. Relationship marketing: Exploring relational strategies in marketing. Financial Times Prentice Hall, 2001.
Find full textRelationship marketing: Exploring relational strategies in marketing. 3rd ed. Financial Times Prentice Hall, 2008.
Find full textO'Connor, Clodagh. Relationship marketing from the customers' viewpoint. University College Dublin, Graduate School of Business, 1997.
Find full textDay, George S. Capabilities for forging customer relationships. Marketing Science Institute, 2000.
Find full textJoe, Wheeler, ed. Managing the customer experience: Turning customers into advocates. Financial Times Prentice Hall, 2002.
Find full textBaran, Roger J. Principles of customer relationship management. Thomson/South-Western, 2008.
Find full textSelnes, Fred. Relationship learning with key customers. Marketing Science Institute, 1999.
Find full text(Anthony), Conway A., and Warnaby Gary, eds. Relationship marketing: A consumer experience approach. Sage, 2010.
Find full textGündling, Ute. Die Neuausrichtung des Zeitungsmarketings durch Customer Relationship Management. Reinhard Fischer, 2007.
Find full textCustomer experience management: A revolutionary approach to connecting with your customers. Wiley, 2003.
Find full textGet vocal!: Growing profits through customer-supplier relationships. Cisco Press, 2006.
Find full textLeading through relationship marketing: How winning organisations leverage stakeholder relationships to improve business performance. McGraw-Hill, 2004.
Find full text1932-, McLeod Raymond, and Gilbert Faye W, eds. Customer relationship management: Integrating marketing strategy and information technology. Wiley, 2003.
Find full textDay, George S. Superiority in customer relationship management: Consequences for competitive advantage and performance. Marketing Science Institute, 2002.
Find full textCustomer knowledge management: People, processes, and technology. Information Science Reference, 2009.
Find full textWinning and keeping industrial customers: The dynamics of customer relationships. Lexington Books, 1985.
Find full textCustomer relationship management: Concepts and technologies. 2nd ed. Elsevier/Butterworth-Heinemann, 2009.
Find full text1948-, Stone Merlin, ed. Successful customer relationship marketing: New thinking, new strategies, new tools for getting closer to your customers. Kogan Page, 2001.
Find full textMahajan, Gautam. Customer value investment: Formula for sustained business success. Response Books, 2007.
Find full textVavra, Terry G. Aftermarketing: How to keep customers for lifethrough relationship marketing. Business One Irwin, 1992.
Find full textCustomer advisory boards: A strategic tool for customer relationship building. Best Business Books, 2003.
Find full textRicardo, Pomeranz, ed. Customer obsession: How to acquire, retain, and grow customers in the new age of relationship marketing. McGraw-Hill, 2008.
Find full textSauers, Amy Carson. Effective customer relationship management: How emotion drives sustainable success. Cambria Press, 2008.
Find full textH, Wathne Kenneth, and Marketing Science Institute, eds. Relationship governance in a vertical network context. Marketing Science Institute, 2001.
Find full textTotal relationship marketing: Marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm. 2nd ed. Butterworth-Heinemann, 2002.
Find full textPeppers, Don. Managing customer relationships: A strategic framework. 2nd ed. John Wiley, 2011.
Find full text1952-, Rogers Martha, ed. Managing customer relationships: A strategic framework. 2nd ed. John Wiley, 2011.
Find full textPeppers, Don. Managing customer relationships: A strategic framework. 2nd ed. Wiley, 2011.
Find full textVavra, Terry G. Aftermarketing: How to keep customers for life through relationship marketing. Business One Irwin, 1992.
Find full textVavra, Terry G. Aftermarketing: How to keep customers for life through relationship marketing. Irwin Professional Pub., 1995.
Find full textCunningham, Michael J. Customer Relationship Management: Marketing 04. 04. Wiley & Sons, Incorporated, John, 2002.
Find full textAzzaro, Marian, Don E. Schultz, Beth E. Barnes, and Heidi F. Schultz. Building Customer-Brand Relationships. Taylor & Francis Group, 2015.
Find full textButtle, Francis A., and Stan Maklan. Customer Relationship Management. Taylor & Francis Group, 2015.
Find full textUp Close & Personal?: Customer Relationship Marketing @ Work. 3rd ed. Kogan Page, 2006.
Find full textBatterley, Richard. Leading Through Relationship Marketing. McGraw-Hill Book Company Australia, 2003.
Find full textBatterley, Richard. Leading Through Relationship Marketing. McGraw-Hill Book Company Australia, 2003.
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