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Books on the topic 'Relationship marketing strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Egan, John. Relationship marketing: Exploring relationship strategies in marketing. Financial Times Prentice Hall, 2001.

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2

Egan, John. Relationship marketing: Exploring relational strategies in marketing. Financial Times Prentice Hall, 2001.

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3

Relationship marketing: Exploring relational strategies in marketing. 3rd ed. Financial Times Prentice Hall, 2008.

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4

Relationship marketing: Exploring relational strategies in marketing. 4th ed. Financial Times, Prentice Hall, 2011.

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5

1959-, Bjerre Mogens, ed. Strategic relationship marketing. Springer, 2002.

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6

Relationship marketing: Successful strategies for the age of the customer. Addison-Wesley Pub. Co., 1991.

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7

Relationship marketing: Successful strategies for the age of the customer. Perseus Books, 1991.

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8

McKenna, Regis. Relationship marketing: Successful strategies for the age of the customer. Perseus Books, 1991.

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9

Supercommunity banking strategies: Winning the war for the customer relationship. Irwin Professional Pub., 1997.

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10

Brookner, Jonathan. One to one in retail financial services: New strategies for creating value through customer relationships. Peppers & Rogers Group, 2001.

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11

Relationship marketing: New strategies, techniques, and technologies to win the customers you want and keep them forever. John Wiley & Sons Canada, 1998.

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12

The four steps to the epiphany: Successful strategies for products that win. [Steve Blank?], 2013.

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13

1948-, Stone Merlin, ed. Successful customer relationship marketing: New thinking, new strategies, new tools for getting closer to your customers. Kogan Page, 2001.

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14

Mayer, L. Relationship marketing strategies for both corporate and individual donors in the charity market: A case study of a major U.S. charity. UMIST, 1997.

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15

Menghini, Silvio, ed. SYMPOSION – La cultura del vino nei valori della conoscenza storica e nelle strategie di mercato | The Culture of Wine within the Values of Historical Knowledge and the Marketing Strategies. Firenze University Press, 2012. http://dx.doi.org/10.36253/978-88-6655-122-5.

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The "Symposion" project was launched in 2008 through collaboration between the Centre for the Strategic Development of the Italian Wine Sector (U niCeSV) of the University of Florence, within the framework of the activities of the Culture and Territory Observatory, and the Tuscan Archaeological Commission (National Archaeological Museum of Florence). The project involves the promotion of seminars and conferences, both in Italy and abroad, accompanied by exhibitions and specific publications offering insight into issues related to the presence of the vine and wine among the peoples of the Medit

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16

Business-to-business marketing: Relationships, networks and strategies. Oxford University Press, 2010.

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17

Colin, Egan, ed. International marketing relationships. Palgrave, 2002.

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18

Marketing strategy: Relationships, offerings, timing & resource allocation. Prentice-Hall, 1995.

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19

1966-, O'Toole Tom, ed. Strategic market relationships. 2nd ed. Wiley, 2007.

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20

1949-, Humphries Andrew, ed. Strategic alliances and marketing partnerships: Gaining competitive advantage through collaboration and partnering. Kogan Page, 2009.

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21

Agency mania: Harnessing the madness of client/agency relationships for high-impact results. SelectBooks, Inc., 2010.

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22

Gralpois, Bruno. Agency mania: Harnessing the madness of client/agency relationships for high-impact results. SelectBooks, Inc., 2010.

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23

Le marketing symbiotique: La coopération au service des organisations. L'Harmattan, 1998.

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24

Fiddis, Christine. Manufacturer-retailer relationships in the food and drink industry: Strategies and tactics in the battle for power. FT Retail & Consumer Publishing, 1997.

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25

Social media strategies for professionals and their firms: The guide to establishing credibility and accelerating relationships. Wiley, 2010.

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26

Golden, Michelle, and Michelle Golden. Social media strategies for professionals and their firms: The guide to establishing credibility and accelerating relationships. Wiley, 2010.

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27

Mandják, Tibor. Néhány gondolat a marketingről és az üzleti kapcsolatokról. Budapesti Corvinus Egyetem, Vállalatgazdaságtan Intézet, 2005.

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28

Zineldin, Mosad. Strategic relationship management: A multi-dimensional perspective : towards a new co-opetive framework on managing, marketing, and organizing. Almqvist & Wiksell International, 1997.

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29

Forsström, Birgitta. Value co-creation in industrial buyer-seller partnerships--creating and exploiting interdependencies: An empirical case study. Åbo Akademi University Press, 2005.

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30

Nathan, Shedroff, and Rhea Darrel, eds. Making meaning: How successful businesses deliver meaningful customer experiences. New Riders, 2006.

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31

Diller, Stephen. Making Meaning. New Riders, 2007.

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32

Diller, Stephen. Making meaning: How successful businesses deliver meaningful customer experiences. New Riders, 2008.

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33

Diller, Stephen. Making meaning: How successful businesses deliver meaningful customer experiences. New Riders, 2008.

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34

Relationship Marketing: Exploring relational strategies in marketing (2nd Edition). 2nd ed. Prentice Hall, 2005.

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35

Bjerre, Mogens, and Soeren Hougaard. Strategic Relationship Marketing. Springer, 2002.

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36

Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere. McGraw-Hill Companies, 2001.

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37

Marketing 2.0: Strategies for Closer Customer Relationships. Springer, 2003.

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38

McKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. Basic Books, 1993.

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39

Ratten, Vanessa, and Park Thaichon. Transforming Relationship Marketing: Strategies and Business Models in the Digital Age. Taylor & Francis Group, 2020.

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40

Ratten, Vanessa, and Park Thaichon. Transforming Relationship Marketing: Strategies and Business Models in the Digital Age. Taylor & Francis Group, 2020.

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41

Ratten, Vanessa, and Park Thaichon. Transforming Relationship Marketing: Strategies and Business Models in the Digital Age. Taylor & Francis Group, 2020.

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42

Transforming Relationship Marketing: Strategies and Business Models in the Digital Age. Taylor & Francis Group, 2020.

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43

Creating the Marketing Experience: New Strategies for Building Relationships with Your Target Market. South-Western Educational Pub, 2005.

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44

The New Relationship Marketing Strategies To Engage The Social Customer And Build Customer Value. John Wiley & Sons Inc, 2013.

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45

1948-, Stone Merlin, ed. Relationship marketing: The technology : using information technology to support customer management strategies. Policy Publications, 1998.

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46

Bird, Anat. Supercommunity Banking Strategies: Winning the War for the Customer Relationship. Irwin Professional Pub, 1996.

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47

The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients. AMACOM/American Management Association, 2004.

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48

Egan, Colin, and Sue Bridgewater. International Marketing Relationships. Palgrave Macmillan, 2002.

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49

Egan, Colin, and Sue Bridgewater. International Marketing Relationships. Palgrave Macmillan, 2002.

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50

Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships. Pearson FT Press, 2016.

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