Log in

Relevant bibliographies by topics / Relationship marketing strategies / Journal articles

To see the other types of publications on this topic, follow the link: Relationship marketing strategies.

Journal articles on the topic 'Relationship marketing strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Relationship marketing strategies.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Shaw, Robert. "Relationship Marketing: Exploring Relational Strategies in Marketing." Interactive Marketing 3, no. 3 (2002): 291–92. http://dx.doi.org/10.1057/palgrave.im.4340142.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Saraswati, Arvind Kumar, Asif Ali Syed, and Shamsher Singh. "Epistemology of Relationship Marketing Strategies." International Journal of Customer Relationship Marketing and Management 9, no. 3 (2018): 1–12. http://dx.doi.org/10.4018/ijcrmm.2018070101.

Full text

Abstract:

Relationship marketing strategies are designed to building customer loyalty by providing value to all the parties involved in the relational exchanges. The chosen field for this article was the online travel industry. The Indian online travel industry growing at a steady rate. However, the success of the online travel industry is not guaranteed despite of its significant growth potential in India. Rather, it is contingent upon understanding complex consumer shopping behavior. This article is aimed at exploring the epistemology of relationship marketing strategies, and to assess the extent to w

APA, Harvard, Vancouver, ISO, and other styles

3

Hasan Mahmud, Niaz, and Irene García-Medina. "Vodafone: The relationship between brand image and online marketing strategies." IROCAMM-International Review Of Communication And Marketing Mix, no. 1 (2018): 7–31. http://dx.doi.org/10.12795/irocamm.2018.i1.01.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Islam, ABM Shahiudl. "THE PRACTICE OF RELATIONSHIP MARKETING STRATEGIES." Global Fashion Management Conference 2018 (July 30, 2018): 392–402. http://dx.doi.org/10.15444/gmc2018.03.09.06.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Kumar, Divesh, and Zillur Rahman. "Modelling relationship marketing strategies for sustainability adoption." International Journal of Intercultural Information Management 3, no. 4 (2013): 277. http://dx.doi.org/10.1504/ijiim.2013.059971.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Adomah-Afari, Augustine, and Theophilus Maloreh-Nyamekye. "Relationship marketing strategy." International Journal of Health Care Quality Assurance 31, no. 6 (2018): 631–45. http://dx.doi.org/10.1108/ijhcqa-05-2017-0086.

Full text

Abstract:

PurposeThe purpose of this paper is to explore how strategies are put in place to formulate policies regarding the introduction and implementation of relationship marketing (RM) in the health sector, and how RM strategies are designed as part of the curricula for the training of prospective health professionals in Ghana.Design/methodology/approachData were gathered using interviews and documentary review. A purposive sampling technique was used to recruit policy makers and health educationists in Accra for in-depth interviews. Qualitative interviews were analysed using framework analysis.Findi

APA, Harvard, Vancouver, ISO, and other styles

7

Goyal, Aparna P. "E-Viral Marketing Influence and Underlying Marketing Strategies: Social Relationship Variables." Indian Journal of Computer Science 3, no. 1 (2018): 37. http://dx.doi.org/10.17010/ijcs/2018/v3/i1/121856.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Terblanche, Nic. "The Performing Arts and Selected Relationship Marketing Strategies." South African Theatre Journal 18, no. 1 (2004): 8–30. http://dx.doi.org/10.1080/10137548.2004.9687777.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Madan, Rupali, Rachna Agrawal, and Mitu G. Matta. "Relationship Marketing Strategies in Banking Sector: A Review." International Journal of BRIC Business Research 4, no. 4 (2015): 1–10. http://dx.doi.org/10.14810/ijbbr.2015.4401.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Claro, Danny Pimentel, Priscila Borin de Oliveira Claro, and Decio Zylbersztajn. "Relationship marketing strategies: when buyer and supplier follow different strategies to achieve performance." Revista de Administração Contemporânea 9, spe2 (2005): 18–35. http://dx.doi.org/10.1590/s1415-65552005000600003.

Full text

Abstract:

Relationship marketing is essential for success in business. The need to understand better the differences in the strategies buyers and suppliers follow is what has motivated this study. We drew on emerging perspectives on inter-firm governance and networks to develop a theoretical framework to understand the success of long-term relationships. We tested the framework using data from 67 merchant distributors (buyers) and 174 suppliers of theirs in the Dutch potted plant and flower industry. While the most successful distributors tend to take the "hard", tangible strategy using transaction spec

APA, Harvard, Vancouver, ISO, and other styles

11

Jamil, Adnan, and Muhammad Zia ur Rehman. "Green Marketing Strategies : Paradigms and Assessment." Global Social Sciences Review IV, no. II (2019): 261–68. http://dx.doi.org/10.31703/gssr.2019(iv-ii).34.

Full text

Abstract:

The current study also attempts to contribute significantly in this regard, as it attempts to map relationships between value systems and attitude towards green buying behavior. This study postulates that Environmental Value (EnV) forms the GA, which endorses CBB. After a careful literature review it has been revealed that very limited studies have attempted to map this relationship thread lending credence to the current study. The results indicate that the correlation coefficient achieved a value of 0 .275 0 significant at a P-value of 0.001*. The Cronbachs α value achieved for the EnV is 0.7

APA, Harvard, Vancouver, ISO, and other styles

12

Confos, Nicolla, and Teresa Davis. "Young consumer-brand relationship building potential using digital marketing." European Journal of Marketing 50, no. 11 (2016): 1993–2017. http://dx.doi.org/10.1108/ejm-07-2015-0430.

Full text

Abstract:

Purpose This paper aims to examine branding strategies directed at child consumers, used by six high fat, sugar and salt food brands across three different digital marketing platforms. It identifies brand relationship building potential in this digital context. Design/methodology/approach This study analyses the contents of branded mobile phone applications, branded websites (including advergames) and branded Facebook sites to understand the nature of young consumer–brand relationship strategies that marketers are developing in this digital media marketing environment. Findings The use of soph

APA, Harvard, Vancouver, ISO, and other styles

13

Min, Junhong, Madhave N. Segal, and M. Deniz Dalman. "The Identity Salience and Emotional Attachment Strategies in Alumni-University Relationships." International Journal of Customer Relationship Marketing and Management 5, no. 2 (2014): 21–37. http://dx.doi.org/10.4018/ijcrmm.2014040102.

Full text

Abstract:

Higher education has never truly recognized the importance of garnering the resources of alumni by expending university efforts in developing, controlling, and maintaining relationships with alumni. The purpose of this research is to tackle the long-term relationship marketing question. Drawing on the social marketing and relationship marketing literature, the authors propose and empirically test the roles of two relationship marketing strategies, namely identity salience and emotional attachment, in the alumni-university relationship. While the identity salience strategy encourages alumni to

APA, Harvard, Vancouver, ISO, and other styles

14

Andersen, Poul Houman, and Anne Ellerup Nielsen. "Making friends with your Money? - A semiotic analysis of relationship communication strategies in the financial sector." HERMES - Journal of Language and Communication in Business 14, no. 27 (2017): 31. http://dx.doi.org/10.7146/hjlcb.v14i27.25648.

Full text

Abstract:

Hand in hand with the increased competition in the financial sector, relationship marketing has become an important part of general bank marketing. Relationship marketing is concerned with the initiation and management of long-term customer relationships through the development of loyalty programmes. However, so far little focus has been on the communication of the marketing brand, with respect to the bank's communicative starting point for pursueing such strategies. This paper addresses the communicative platform of banks as pursuers of relationship marketing strategies. Using a semiotic mapp

APA, Harvard, Vancouver, ISO, and other styles

15

Thaichon, Park, Geoff Soutar, and Scott Weaven. "Guest Editorial: Technologies and Relationship Marketing." Australasian Marketing Journal 29, no. 2 (2021): 109–10. http://dx.doi.org/10.1177/1839334921994387.

Full text

Abstract:

In the special issue “The Impact of the Current and Future Technologies on Relationship Marketing,” the Australasian Marketing Journal presents a series of papers covering topics to gain a better understanding of the current and future technologies that may play a role or have a robust impact on relationship marketing and contribute to theories associated with relationship marketing. The topics for the special issue include, but are not limited to, (a) the role of social media–enabled technology; (b) social media marketing on value co-creation and engagement; (c) mobile app technology and inte

APA, Harvard, Vancouver, ISO, and other styles

16

N.Omollo, Vincent, Bathsheba M. Ongaki, and Peter S. Nyakomitta. "Interactive Technologies Utilization Model for University Relationship Marketing Strategies." International Journal of Computer Applications 115, no. 2 (2015): 11–16. http://dx.doi.org/10.5120/20121-2184.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Desmond, John. "An Evaluation of Organisational Control Strategies for Relationship Marketing." Journal of Marketing Management 20, no. 1-2 (2004): 209–36. http://dx.doi.org/10.1362/026725704773041186.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Hur, JungYun (Christine), and SooCheong (Shawn) Jang. "Toward service recovery strategies: the role of consumer-organization relationship norms." Journal of Services Marketing 30, no. 7 (2016): 724–35. http://dx.doi.org/10.1108/jsm-08-2015-0263.

Full text

Abstract:

Purpose Given the increasing importance of relationship management in service recovery encounters, this study aims to investigate the role of consumer–organization relationship norms (communal versus exchange) in connection with the service recovery process. Design/methodology/approach Based on a thorough review of the previous literature, the model was developed. Using a scenario-based survey method, a total of 204 usable responses were obtained via self-administered questionnaires in the USA. Anderson and Gerbing’s two-step approach was used to assess the measurement and structural models. F

APA, Harvard, Vancouver, ISO, and other styles

19

Schultz, Roberta J., Kenneth R. Evans, and David J. Good. "Intercultural Interaction Strategies and Relationship Selling in Industrial Markets." Industrial Marketing Management 28, no. 6 (1999): 589–99. http://dx.doi.org/10.1016/s0019-8501(98)00032-7.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Claro, Danny Pimentel, Priscila Borin de Oliveira Claro, and Decio Zylbersztajn. "Relationship marketing strategies: when buyer and supplier follow different strategies to achieve performance." BAR - Brazilian Administration Review 2, no. 2 (2005): 17–34. http://dx.doi.org/10.1590/s1807-76922005000200003.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

AGYAPONG, AHMED, HANNAH VIVIAN OSEI, and SAMUEL YAW AKOMEA. "MARKETING CAPABILITY, COMPETITIVE STRATEGIES AND PERFORMANCE OF MICRO AND SMALL FAMILY BUSINESSES IN GHANA." Journal of Developmental Entrepreneurship 20, no. 04 (2015): 1550026. http://dx.doi.org/10.1142/s1084946715500260.

Full text

Abstract:

The study examines the mediating role of competitive strategies (cost leadership and differentiation) in the marketing capability-performance relationship using data from 264 micro and small family firms in Ghana. The bootstrap method for exploring mediating relationships was used to examine the hypotheses. The findings indicate that although differentiation influence performance, cost leadership does not influence performance after controlling for firm age and firm size. However, marketing capability significantly influence performance. The findings further revealed that marketing capabilitie

APA, Harvard, Vancouver, ISO, and other styles

22

Lam, H. Y., G. T. S. Ho, C. H. Wu, and K. L. Choy. "Customer relationship mining system for effective strategies formulation." Industrial Management & Data Systems 114, no. 5 (2014): 711–33. http://dx.doi.org/10.1108/imds-08-2013-0329.

Full text

Abstract:

Purpose – The purpose of this paper is to propose a customer relationship mining system (CRMS) to analyze the data collected from franchisees and formulates a marketing strategy based on customer demand and behavior. Design/methodology/approach – The system makes use of cloud technology to collect and manage data among the franchisees. An integrated approach of association rule mining and the neural network technique is adopted to investigate customer behavioral patterns and to forecast sales demand, respectively. Findings – The significance and contribution of this paper are demonstrated by a

APA, Harvard, Vancouver, ISO, and other styles

23

Lai, Hung-Chih, Ping-Liang Chen, and Chad Lin. "Examining the Effectiveness of Relationship Marketing Strategies on Medical Tourism." International Technology Management Review 6, no. 1 (2016): 14. http://dx.doi.org/10.2991/itmr.2016.6.1.3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Lo, Fang-Yi, and Nayara Campos. "Blending Internet-of-Things (IoT) solutions into relationship marketing strategies." Technological Forecasting and Social Change 137 (December 2018): 10–18. http://dx.doi.org/10.1016/j.techfore.2018.09.029.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Etgar, Michael, and Dalia Rachman-Moore. "The relationship between national cultural dimensions and retail format strategies." Journal of Retailing and Consumer Services 18, no. 5 (2011): 397–404. http://dx.doi.org/10.1016/j.jretconser.2011.06.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Waters, Richard D. "The Importance of Understanding Donor Preference and Relationship Cultivation Strategies." Journal of Nonprofit & Public Sector Marketing 21, no. 4 (2009): 327–46. http://dx.doi.org/10.1080/10495140802662523.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Pilny, Henrietta Leonie, and Florian U. Siems. "Maintenance Strategies and Long-Distance Relationships: An Adaption of Theories from Interpersonal Relationship Research to Marketing." Journal of Relationship Marketing 18, no. 4 (2019): 309–23. http://dx.doi.org/10.1080/15332667.2019.1648938.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Fahmi Al-Zyoud, Mohammad. "Social media marketing, functional branding strategy and intentional branding." Problems and Perspectives in Management 16, no. 3 (2018): 102–16. http://dx.doi.org/10.21511/ppm.16(3).2018.09.

Full text

Abstract:

It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding with a view to determining where social media marketing strategies are more strongly inclined towards intentional than functional branding. Quantitative data were collected from 133 participants from Jordan marketing departments using questionnaires and analyzed using SPSS. The results of the study confirmed the relationship bet

APA, Harvard, Vancouver, ISO, and other styles

29

Habib, Sufyan, Nawaf N. Hamadneh, and Mohammed Arshad Khan. "Influence of Electronic Word of Mouth (eWOM) and Relationship Marketing on Brand Resonance: A Mediation Analysis." Sustainability 13, no. 12 (2021): 6833. http://dx.doi.org/10.3390/su13126833.

Full text

Abstract:

This study investigates how electronic work of mouth (eWOM) mediates the relationship between marketing relations and brand resonance. Based on the information obtained from 473 customers using an online questionnaire, this study analyses the relationship between eWOM, relationship marketing practices and the brand resonance of lifestyle products in an Indian context. The results from the multiple regression analysis indicate that the proposed hypotheses are valid, that relationship marketing significantly affects brand resonance, and that eWOM significantly mediates the relationship between t

APA, Harvard, Vancouver, ISO, and other styles

30

Carpano, Claudio, and James J. Chrisman. "Performance Implications of International Product Strategies and the Integration of Marketing Activities." Journal of International Marketing 3, no. 1 (1995): 9–27. http://dx.doi.org/10.1177/1069031x9500300102.

Full text

Abstract:

This study investigated the relationships among firm performance, international markets, international product strategy, and the international integration of marketing activities. Performance was operationalized using sales growth and return on investment. Hypotheses were tested on the relationship between a firm's performance and (1) the match between its international product strategy and the international market served, and (2) the match between its international product strategy and the international integration of its marketing activities. These hypotheses were supported when sales growth

APA, Harvard, Vancouver, ISO, and other styles

31

Hung, Chih-Lun. "Internal Marketing, Teacher Job Satisfaction, and Effectiveness of Central Taiwan Primary Schools." Social Behavior and Personality: an international journal 40, no. 9 (2012): 1435–50. http://dx.doi.org/10.2224/sbp.2012.40.9.1435.

Full text

Abstract:

In this study the effect of internal marketing on the job satisfaction of primary school teachers and the effectiveness of primary schools was tested. I used structural equation modeling to examine the relationships among internal marketing, job satisfaction, and school effectiveness, and data were collected from 521 teachers in Central Taiwan primary schools. The results showed that both internal marketing and job satisfaction had a direct positive relationship with school effectiveness and job satisfaction had a partial mediating role in the association between internal marketing and school

APA, Harvard, Vancouver, ISO, and other styles

32

Taddes, Fasil. "Application of TQM for Customer Service in Relationship Marketing." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 5, no. 3 (2016): 479. http://dx.doi.org/10.21013/jmss.v5.n3.p11.

Full text

Abstract:

<div><p><em>One of the contributions of TQM is the consideration of customers as integral part of the business. Meanwhile, modern marketing practices call for greater focus on relationship marketing. Although research shows that TQM plays a mediating role in marketing, clear mediating role has not been established. This research tries to investigate the areas where TQM plays the mediating role in relationship marketing. To achieve this, an inductive exploratory research is done by taking 10 different companies that have applied TQM for customer service operations. The result

APA, Harvard, Vancouver, ISO, and other styles

33

Haluk Köksal, Mehmet, and Engin Özgül. "The relationship between marketing strategies and performance in an economic crisis." Marketing Intelligence & Planning 25, no. 4 (2007): 326–42. http://dx.doi.org/10.1108/02634500710754574.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Kim, Hak-Kwon, Hyung-Soo Cho, and Sang-Young Yoon. "Structural Relationship in Indoor Driving Range Relationship Marketing Strategies, Customer Satisfaction, and Customer Royalty." Journal of Sport and Leisure Studies 62 (November 30, 2015): 347–58. http://dx.doi.org/10.51979/kssls.2015.11.62.347.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Wongsansukcharoen, Jedsada, Jirasek Trimetsoontorn, and Wanno Fongsuwan. "Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context." Journal of Business & Industrial Marketing 30, no. 6 (2015): 742–60. http://dx.doi.org/10.1108/jbim-02-2013-0039.

Full text

Abstract:

Purpose – This paper aims to develop structural equation modelling of variables that affect the banking performance effectiveness of Thai Commercial Bank branches in the financial service sector by gathering quantitative data. Design/methodology/approach – The population of the study covers all 2,068 Thai Commercial Bank branches in Bangkok, Thailand. This research defined the Thai banks for data collection using stratified sampling (first step) and simple sampling (second step). Primary data were collected using a self-administered survey of 65 managers and 185 marketing officers. In the tota

APA, Harvard, Vancouver, ISO, and other styles

36

Kirby, David A. "Relationship Marketing: Exploring Relational Strategies in Marketing200414J. Egan. Relationship Marketing: Exploring Relational Strategies in Marketing. Harlow: Pearson Education Ltd 2001. 234 + xiv pp., ISBN: 0‐273‐64612‐5 £29.99 paperback." European Journal of Marketing 38, no. 1/2 (2004): 276–78. http://dx.doi.org/10.1108/03090560410511230.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

A. Griffith, David, Hannah S. Lee, Chang Seob Yeo, and Roger Calantone. "Marketing process adaptation." International Marketing Review 31, no. 3 (2014): 308–34. http://dx.doi.org/10.1108/imr-06-2013-0113.

Full text

Abstract:

Purpose – The purpose of this paper is to explore the marketing “processes” of governing multiple export relationships under the theoretical framework of governance value analysis (GVA). Specifically, this work examines the internal exchange attributes of transaction-specific investments and psychic distance on the adaptation/standardization of relational behavior and detailed contracting and how process adaptation/standardization influences new product outcomes and jointly created value in the focal export relationship. Design/methodology/approach – A survey was conducted of 151 US manufactur

APA, Harvard, Vancouver, ISO, and other styles

38

Susan Tai, H. C. "The relationship of cultural values and message strategies in service advertising." Marketing Intelligence & Planning 22, no. 4 (2004): 438–54. http://dx.doi.org/10.1108/02634500410542798.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Enes, Yuri, Talita Lima, Gisela Demo, and Fernanda Scussel. "The Intellectual Structure of Relationship Marketing Scientific Field: proposing new Avenues of Research from a Systematic Review." CBR - Consumer Behavior Review 5, no. 1 (2021): 110. http://dx.doi.org/10.51359/2526-7884.2021.245879.

Full text

Abstract:

We aim to analyze the evolution and the social and intellectual structure of relationship marketing/CRM scientific field and develop a research agenda. We performed a systematic review and bibliometric analysis of 290 articles published between 2015 and 2020. The social structure of the field shows the concentration of publication in developed countries and the predominance of the North-American approach and its focus on consumer centricity. Five research perspectives compose the intellectual structure of relationship marketing scientific field: business-to-business, customer loyalty, adoption

APA, Harvard, Vancouver, ISO, and other styles

40

Jones, Steve, and Ashok Ranchhod. "Marketing strategies through customer attention: beyond technology-enabled Customer Relationship Management." International Journal of Electronic Customer Relationship Management 1, no. 3 (2007): 279. http://dx.doi.org/10.1504/ijecrm.2007.017797.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Gurău, Călin. "Porter's generic strategies: a re-interpretation from a relationship marketing perspective." Marketing Review 7, no. 4 (2007): 369–83. http://dx.doi.org/10.1362/146934707x251128.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Finoti, Lucas, Simone Regina Didonet, Ana Maria Toaldo, and Tomás Sparano Martins. "The role of the marketing strategy process in the innovativeness-performance relationship of SMEs." Marketing Intelligence & Planning 35, no. 3 (2017): 298–315. http://dx.doi.org/10.1108/mip-01-2016-0005.

Full text

Abstract:

Purpose The purpose of this paper is to examine the mediating role of the marketing strategy process in the relationship between innovativeness and organizational performance in SMEs. Design/methodology/approach The partial least squares-structural equation modeling technique was used to analyze data from Brazilian SMEs that belong to the software sector. Innovativeness was considered as a cultural aspect of the firm, which is related to being open to new ideas. The marketing strategy process was analyzed considering its two dimensions, i.e., formulation and implementation of marketing strateg

APA, Harvard, Vancouver, ISO, and other styles

43

Rostam, Kawa Muhamad, and Kawa Muhamad Farag Qaradaghe. "Analyzing the integrative relationship between Marketing intelligence system and Mass customization strategies." Journal of University of Human Development 6, no. 4 (2020): 12. http://dx.doi.org/10.21928/juhd.v6n4y2020.pp12-24.

Full text

Abstract:

This research aimed to explain the complementary relationship between the marketing intelligence system and mass customization strategies which is to take advantage of the opportunities available to business organizations through a field case study at the GASN cement factory and Tasluja cement factory in Sulaymaniyah Governorate. And to achieve these goals, the study demonstrated through the theoretical aspect to put forward some of what it is mentioned in both marketing intelligence and mass customization system topics, relying on not a few Arab and foreign resources. As - for the practical s

APA, Harvard, Vancouver, ISO, and other styles

44

Kozlenkova, Irina V., Robert W. Palmatier, Eric (Er) Fang, Bangming Xiao, and Minxue Huang. "Online Relationship Formation." Journal of Marketing 81, no. 3 (2017): 21–40. http://dx.doi.org/10.1509/jm.15.0430.

Full text

Abstract:

As online shopping evolves from being primarily transactional to being more relational, sellers aim to form online relationships. This article investigates online relationship formation, identifies the performance payoffs that result from forming different types of online relationships (unilateral vs. reciprocal), and tests the most effective relationship-building strategies. Study 1, based on a longitudinal buyer-level analysis of an online shopping community, reveals that buyers use community-, seller-, and buyer-generated signals to identify suitable relationship partners and reduce online

APA, Harvard, Vancouver, ISO, and other styles

45

Al-Gasawneh, Jassim Ahmad, Khalid N. AlZubi, Nawras M. Nusairat, et al. "The interaction of social CRM between CRM performance and marketing performance in hotels." International Journal of Data and Network Science 5, no. 4 (2021): 745–56. http://dx.doi.org/10.5267/j.ijdns.2021.7.006.

Full text

Abstract:

In recent times, there has been a significant decline in hotel occupancy rates, and this is primarily due to marketing performance. Hoteliers and the decision-makers are thus seeking new strategies to increase occupancy rates by enhancing marketing performance. The present work examined the relationship between customer relationship management performance and marketing performance by considering the moderating role of social customer relationship management on this relationship. In this work, both the “Resource-Based View Theory” and “Social Exchange Theory” were employed. Data from hotel mana

APA, Harvard, Vancouver, ISO, and other styles

46

Odera, Odhiambo. "Analysis of retail marketing strategies on organizational competitiveness." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 3, no. 2 (2013): 43–46. http://dx.doi.org/10.24297/ijmit.v3i2.1366.

Full text

Abstract:

The purpose of this study was to analyze retail marketing strategies on organizational competitiveness. The study attempted to examine the strategies that have been applied and adopted by the retail companies elsewhere in attempt to understand how retailing functions. A descriptive research design was employed in this study. The population was marketing executives in the selected bottling companies in Kenya. Primary data was collected using closed questionnaire. The data collected was organized and presented using descriptive statistics. Correlation analysis was also utilized for data analysis

APA, Harvard, Vancouver, ISO, and other styles

47

Meng, Prof Tao, Prashant Kumar, and Bhupender Kumar Som. "Crowdsourcing & Marketing: A Relationship in the Making." Journal of Business Theory and Practice 4, no. 2 (2016): 207. http://dx.doi.org/10.22158/jbtp.v4n2p207.

Full text

Abstract:

Crowdsourcing seems to have come of age since Jeff Howe christened it in 2006 and the writing on the wall is clear. As more and more companies are trying to jump on the crowdsourcing bandwagon, crowdsourcing as a marketing strategy is cementing its place in the fiercely competitive business environment and it’s leading the crowd of strategies which have come to the fore in the recent years. The business corridors are buzzing with this ever evolving phenomenon, which no more seems like another buzz word around. As this phenomenon is gaining currency across boundaries, the academic research arou

APA, Harvard, Vancouver, ISO, and other styles

48

Pungnirund, Bundit, and Paweena Sribunreng. "ANALYZING VARIOUS MODELS OF INTERNAL MARKETING STRATEGIES." EUrASEANs: journal on global socio-economic dynamics, no. 3(16) (June 25, 2019): 13–17. http://dx.doi.org/10.35678/2539-5645.3(16).2019.13-17.

Full text

Abstract:

Internal marketing is considered as an academic, scientific, and commercial knowledge of improving the level of customer satisfaction. This branch of marketing science is largely influenced by quality management and service marketing, which emphasizes the importance and necessity of creating quality throughout the service delivery process. This field of marketing science discusses the relationship between the customers and internal suppliers of the organization (employees) in creating value for foreign customers, this can be appeared as a chain of value and a tool for developing the quality of

APA, Harvard, Vancouver, ISO, and other styles

49

Wilson, Nicholas C., and David Stokes. "Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur." Qualitative Market Research: An International Journal 7, no. 3 (2004): 218–27. http://dx.doi.org/10.1108/13522750410540227.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Ma, Baolong, Xiaofei Li, and Lin Zhang. "The effects of loyalty programs in services – a double-edged sword?" Journal of Services Marketing 32, no. 3 (2018): 300–310. http://dx.doi.org/10.1108/jsm-06-2016-0227.

Full text

Abstract:

Purpose This paper aims to demonstrate both the positive and negative effects of loyalty programs. The study proposes a model to demonstrate why and how loyalty program strategies can result in good customer relationships and customer entitlement behaviors. Various configurations of three different loyalty program strategies are analyzed – tangible rewards, preferential treatment and perceived status. Design/methodology/approach The authors’ hypotheses were tested by analyzing the survey data of 152 frequent flyer program members in China through partial least squares-structural equation model

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!