Journal articles: 'Relevance theory of communication'

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Franken, Nathalie. "Communication in relevance theory." Revista Alicantina de Estudios Ingleses, no. 11 (1998): 59–74. http://dx.doi.org/10.14198/raei.1998.11.06.

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Foster-Cohen, Susan H. "Relevance: communication and cognition." Second Language Research 16, no. 1 (2000): 77–92. http://dx.doi.org/10.1191/026765800673158592.

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This review article outlines the major tenets of Relevance Theory as presented in the original book (1986) and in the second edition (1995). Each chapter summary is followed by a brief exploration of the points of contact between Sperber and Wilson's ideas and second language research. In some cases this leads to new predictions, in other cases it suffices to point out parallel discussions, which might profit from a Relevance Theory vantage point. It is concluded that Relevance Theory can be usefully exploited to understand second language comprehension and, perhaps, to understand second language acquisition.

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Foster-Cohen, Susan H. "Relevance Theory, Action Theory and second language communication strategies." Second Language Research 20, no. 3 (2004): 289–302. http://dx.doi.org/10.1191/0267658304sr242oa.

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The discussion in this article offers a comparison between Relevance Theory as an account of human communication and Herbert Clark’s (1996)sociocognitive Action Theory approach. It is argued that the differences are fundamental and impact analysis of all kinds of naturally occurring communicative data, including that produced by non-native speakers. The differences are discussed and illustrated with data from second language communication strategies. It is suggested that the often fraught interactions between native and non-native speakers are better captured through a Relevance Theory approach than through the alternatives.

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Jary, Mark. "Relevance theory and the communication of politeness." Journal of Pragmatics 30, no. 1 (1998): 1–19. http://dx.doi.org/10.1016/s0378-2166(98)80005-2.

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Piskorska, Agnieszka. "Editorial: Relevance Theory and Intercultural Communication Problems." Research in Language 15, no. 1 (2017): 1–9. http://dx.doi.org/10.1515/rela-2017-0005.

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This editorial to the special issue of RiL dedicated to relevance theory and problems of intercultural communication addresses the general requirements that a theory of communication must meet to be applicable to the analysis of intercultural communication. Then it discusses criticism levelled against Grice’s theory of conversational implicature and Brown and Levinson’s theory of politeness on the grounds that these theories were not universal enough to be applied to all data. Finally, it offers some remarks on the applicability of relevance theory to intercultural pragmatics.

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Pfister, Jonas. "Infant Communication: A Problem for Relevance Theory?" International Review of Pragmatics 2, no. 1 (2010): 3–20. http://dx.doi.org/10.1163/187731010x494708.

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AbstractIn this article I clarify an argument by Richard Breheny against Relevance Theory based on a problem posed by infant communication. I present Sperber and Wilson's solution and argue that Breheny's objection to it does not hold. I argue that Breheny's alternative notion of communication does not meet the requirement of the overtness of communication. If one drops this requirement, then the way is open for a theoretically simpler notion of communication.

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Meara, Paul, Dan Sperber, and Deirdre Wilson. "Relevance: Communication and Cognition." Modern Language Review 84, no. 4 (1989): 894. http://dx.doi.org/10.2307/3731158.

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Wilson, Deirdre, and Dan Sperber. "Outline of Relevance Theory." HERMES - Journal of Language and Communication in Business 3, no. 5 (2015): 35. http://dx.doi.org/10.7146/hjlcb.v3i5.21436.

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WEDGWOOD, DANIEL. "Shared assumptions: Semantic minimalism and Relevance Theory." Journal of Linguistics 43, no. 3 (2007): 647–81. http://dx.doi.org/10.1017/s0022226707004793.

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Cappelen & Lepore (2005, 2006a, 2007) note that linguistic communication requires ‘shared content’ and claim that Relevance Theory makes content sharing impossible. This criticism rests upon two important errors. The first is a flawed understanding of Relevance Theory, shown in the application of an omniscient third party perspective to parts of Relevance Theory that depend only upon subjective judgements made by the addressee of an utterance. The second is confusion about different definitions of content. Cappelen & Lepore's evidence actually involves the communication of what they term Speech Act content, which need not be perfectly ‘shared’ according to their own position. Looking beyond this flawed criticism, a general comparison of Relevance Theory with Cappelen & Lepore's semantic minimalism reveals significant parallels, pointing to a notable convergence of two distinct approaches – one cognitive-pragmatic, the other philosophical-semantic – on the rejection of currently dominant assumptions in linguistic semantics. The key remaining difference is Cappelen & Lepore's claim that shared content is propositional. This contradicts other claims made for such content and in any case plays no active role in the explanation of communication. Cappelen & Lepore's position thus poses no threat to Relevance Theory; rather, Relevance Theory can benefit from their philosophical analysis of the state of semantic theory.

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ŽEGARAC, VLAD, and BILLY CLARK. "Phatic interpretations and phatic communication." Journal of Linguistics 35, no. 2 (1999): 321–46. http://dx.doi.org/10.1017/s0022226799007628.

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This paper considers how the notion of phatic communication can best be understood within the framework of Relevance Theory. To a large extent, we are exploring a terminological question: which things which occur during acts of verbal communication should the term ‘phatic’ apply to? The term is perhaps most frequently used in the phrase ‘phatic communication’, which has been thought of as an essentially social phenomenon and therefore beyond the scope of cognitive pragmatic theories. We suggest, instead, that the term should be applied to interpretations and that an adequate account of phatic interpretations requires an account of the cognitive processes involved in deriving them. Relevance Theory provides the basis for such an account. In section 1, we indicate the range of phenomena to be explored. In section 2, we outline the parts of Relevance Theory which are used in our account. In section 3, we argue that the term ‘phatic’ should be applied to interpretations, and we explore predictions about phatic interpretations which follow from the framework of Relevance Theory, including the claim that phatic interpretations should be derived only when non-phatic interpretations are not consistent with the Principle of Relevance. In section 4 we consider cases where cognitive effects similar to those caused by phatic interpretations are conveyed but not ostensively communicated.

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Silveira, Jane Rita Caetano da, and Ana Maria Tramunt Ibaños. "INFERENCES IN ADVERTISEMENTS: EXEMPLIFYING WITH RELEVANCE THEORY." Linguagem em (Dis)curso 14, no. 3 (2014): 531–43. http://dx.doi.org/10.1590/1982-4017-140305-0514.

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Ever since Sperber and Wilson presented their theory of relevance, a lot of work has been done to corroborate or to refute it as the best available communication theory. What is known is that throughout the years not only linguists but cognitive theorists in general have applied the principles of Relevance theory to explain different phenomena concerning aspects of human communication. Our paper is no different. It discusses the possibilities of analysing advertisements with verbal and visual elements through relevance theory, specifically in terms of what triggers inferential comprehension in such pieces. The three pieces analysed do not engage in selling marketing products, but they sell ideas that become ostensive by means of merging visual and linguistic inputs to inferential understanding of what they mean.

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Leslie, Alan M., and Francesca Happé. "Autism and ostensive communication: The relevance of metarepresentation." Development and Psychopathology 1, no. 3 (1989): 205–12. http://dx.doi.org/10.1017/s0954579400000407.

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AbstractRecent empirical and theoretical work on both normal and pathological development has led to the formulation of the metarepresentational conjecture for autism. This account of autistic development links the core impairments in imaginative abilities, communicative skills, and social competence to dysfunction of a single set of underlying cognitive mechanisms. In this context, Mundy and Sigman (1989) argue that the impairment of early gestural communication in autism cannot be accounted for by the metarepresentational theory. On the contrary, this early communication impairment in autism is highly consistent with a faulty theory-of-mind module. In normal development, this module is available from around the first year to handle estensive communication – shared pretense being a prime, though slightly later, example. We briefly consider the role in communication of perceptual processes that may trigger metarepresentation. This early theory-of-mind module, with its metarepresentational processes, provides the specific developmental basis for later versions of the child's theory of mind.

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He, Ping. "On Reading Comprehension Teaching for English Majors under Relevance Theory." English Language Teaching 11, no. 1 (2017): 46. http://dx.doi.org/10.5539/elt.v11n1p46.

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Relevance Theory from the perspective of cognitive psychology argues that human communication is an ostensive-inferential process, and emphasizes the function of the optimal relevance for communication. In this sense, reading comprehension could be considered as a kind of communication in which the writer manifests his/her communication intention and the reader infers from the discourse codes; thereinto, the optimal relevance between the textual information and the reader’s cognition is essential to the optimal contextual effects. This paper sets out to discuss the explanatory power of relevance theory to reading comprehension, with focus on differences among readers with different reading abilities in grasping the optimal relevance with the discourse and the cognitive context. Through the reading teaching experiment undertaken for a semester, the result shows that the application of relevance theory to reading by pinpointing reading purpose, setting reading tasks and constructing cognitive contexts benefits greatly to students’ inference capability, hence their reading ability, which is also instructive for the teaching mode of reading courses.

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Nicolle, Steve. "Communicated and non-communicated acts in relevance theory." Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) 10, no. 2 (2000): 233–45. http://dx.doi.org/10.1075/prag.10.2.04nic.

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According to relevance theory (Sperber and Wilson 1986; Blakemore 1991) some cases of communication depend on the hearer recognising that a particular speech act, for example admitting, betting or promising, is being performed. These are ‘communicated’ acts. Other cases of communication do not depend on the hearer recognising that a particular speech act, for example predicting, warning or permitting, is being performed. These are ‘non-communicated’ acts. In the case of non-communicated acts communication is successful so long as the hearer recovers adequate contextual effects without having to recognise the speaker’s intentions. Against this view, I will argue that each of the speech acts considered to be non-communicated in the relevance theory literature fall into one of two categories. The speech acts in one category contribute to the strength of associated assumptions, and those in the other convey socially relevant information. I will argue that according to relevance theory both types of speech act must be recognised and that they are in fact communicated. If relevance theory is to be internally consistent, therefore, the distinction between communicated and non-communicated speech acts must be abandoned.

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Zuo, Baiyao. "Emotive misunderstanding within an extended relevance theory." Intercultural Pragmatics 15, no. 5 (2018): 627–50. http://dx.doi.org/10.1515/ip-2018-0022.

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Abstract What is intended by the communicator and what is recovered by the addressee could be inconsistent, even if the informative intention is recognized. To account for misunderstandings in emotive communication, an extended relevance theory is proposed by including the analysis of “emotive effects” and “affective intention”. The extended relevance theory allows for analyzing the production of emotive misunderstandings. The influences of interlocutors’ egocentrism on the expression and recognition of affective intention are also presented.

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de Saussure, Louis, and Tim Wharton. "Relevance, effects and affect." International Review of Pragmatics 12, no. 2 (2020): 183–205. http://dx.doi.org/10.1163/18773109-01202001.

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Abstract In this paper, we argue that the successful integration of expressive acts of communication into an inferential theory of pragmatics faces a major challenge. Most post-Gricean pragmatic theories have worked to develop accounts of the interpretive processes at work in the communication of propositions; the challenge, therefore, is how expressive acts be integrated when their content is, as it appears to be, non-propositional. Following previous research (Wharton, 2009), we link the affective effects produced as a result of such acts to descriptive ineffability and procedurality, and argue that they activate experiential heuristics through which they find relevance. Our approach stands at least partially within the development of recent approaches to emotion as evaluative devices (appraisal theory) and we suggest that certain cognitive effects arise in communication thanks to affective effects, which then act as attention attractors and boosters for optimally relevant cognitive effects. We show that, sometimes, affect can win out over the non-affective side of cognition and also that at least some poetic artefacts may activate ‘pure affective effects’, which can be relevant in their own right, i.e. relevant without cognitive effects.

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Godoy, Elena, and Rodrigo Bueno Ferreira. "THE COMMUNICATIVE RELEVANCE IN FICTIONAL DISCOURSE." Linguagem em (Dis)curso 14, no. 3 (2014): 545–56. http://dx.doi.org/10.1590/1982-4017-140306-0614.

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Searle (1975) evidenced two programmatic questions about the logic of fictional discourse: why evolution would have selected fiction as a cross-cultural behavior and what enables an author to use words literally without committing to their literal meanings in fictional communication. Ferreira (in press) argues that part of the problem lies on a Searle's conception that by violating the logical rules of assertive sentences, the fictional communication constitutes itself as parasitic ordinary language. Alternatively, this paper discusses the fictional model of communication by relevance theory (Sperber, Wilson 1995), showing that ordinary communication and fictional discourse are second-order representations or metarepresentations.

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WARD, GREGORY, and LAURENCE R. HORN. "Phatic communication and Relevance Theory: a reply to Žegarac & Clark." Journal of Linguistics 35, no. 3 (1999): 555–64. http://dx.doi.org/10.1017/s0022226799007690.

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Recent work in Relevance Theory (henceforth RT) illustrates the coming of age of modern pragmatic scholarship in creating an environment in which a particular theory of pragmatics can be taken for granted, without explanation or justification, and an analysis of a phenomenon previously unaccounted for within that theory can be advanced. One is reminded of much of the recent syntactic work within GB/Principles & Parameters/Minimalist Theory: the dominance of the Chomskyan approach – particularly in certain geographic regions – allows researchers, for better or worse, to simply assume the correctness of the theory in their work and proceed to illustrate how that theory might (or must) be extended or modified to accommodate a new class of data. In this volume, Žegarac & Clark (1999) provide the latest illustration of a similar strategy in pragmatics: the correctness of RT is assumed and an analysis of ‘phatic communication’ proposed within that framework. On the one hand, this constitutes an advance for pragmatic theory, since until recently there was no comprehensive all-inclusive framework within which certain pragmatic generalizations could be stated. If nothing else, RT has served to raise a number of important issues surrounding the semantics-pragmatics interface, helping to crystallize the debate and make explicit many assumptions that had been either implicit or non-existent in other frameworks. In particular, RT work on scalar implicature/explicature and on echoic mention and metalinguistic negation (e.g. Carston 1988, 1995; Récanati 1989) has represented major advances in our understanding of these phenomena and their theoretical implications. Thus, whatever one may think of RT, it is a theory that must be taken seriously by anyone working in this area. On the other hand, we find that RT suffers from one of the principal afflictions of the aforementioned work in the GB/P&P/Minimalism mainstream: a remarkable failure to address, come to terms with, and incorporate the extensive previous literature on the topic under current consideration.

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de França Gurgel, Diogo, and Matheus Tostes Furtado. "A teoria das implicaturas de Grice sob a ótica dos teóricos da relevância." Problemata 11, no. 5 (2020): 20–44. http://dx.doi.org/10.7443/problemata.v11i5.51631.

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This article’s aim is to put under examination the Relevance Theory (presented by Dan Sperber and Deirdre Wilson in Relevance: communication and cognition) by the means of a comparison between this theory and Paul Grice’s inferential approach of communication. We believe that certain central claims of the Relevance Theory (for example, the statement of explicatures) could only be established on the theoretical basis built in works such “Meaning” and “Logic and conversation”. To highlight the similarities and differences between these models and to analyze their consequences for a cognitivist grounded theory of communication will be the task of this article.

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Yus Ramos, Francisco. "Relevance theory and media discourse: A verbal-visual model of communication." Poetics 25, no. 5 (1998): 293–309. http://dx.doi.org/10.1016/s0304-422x(97)00020-x.

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ŽEGARAC, VLAD, and BILLY CLARK. "Phatic communication and Relevance Theory: a reply to Ward & Horn." Journal of Linguistics 35, no. 3 (1999): 565–77. http://dx.doi.org/10.1017/s0022226799007707.

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In Žegarac & Clark (1999) we try to show how phatic communication can be explained within the framework of Relevance Theory. We suggest that phatic communication should be characterized as a particular type of interpretation, which we call ‘phatic interpretation’. On our account, an interpretation is phatic to the extent that its main relevance lies with implicated conclusions which do not depend on the explicit content of the utterance, but rather on the communicative intention (where ‘depends on X’ means: ‘results from an inferential process which takes X as a premise’).

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Chou, Shuching, Tze-Yu Yen, and Yen-Hui Kuo. "Internet Information Relevance of Financial Institutions: Evidence from Taiwan." Review of Pacific Basin Financial Markets and Policies 14, no. 04 (2011): 647–70. http://dx.doi.org/10.1142/s0219091511002275.

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This study investigates the perception of factors that are likely to influence the Internet information relevance of financial institutions. The media richness theory and stakeholder theory point out that the extent of information and stakeholder communication will influence the utilization of online information, while not many of these discussions are associated with financial institutions. This study integrates seven information categories into three constructs: sufficiency, stakeholder communication and external supervision, using a structural equation model to examine whether the three constructs relate to information utilization. The results show that stakeholder communication and external oversight are significantly related to the user's intention to utilize online information of financial institutions, while information sufficiency is not. These findings correspond to stakeholder theory as well as international guidelines that emphasize external oversight of financial institutions.

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Gil, José María. "Relevance theory and unintended transmission of information." Intercultural Pragmatics 8, no. 1 (2011): 1–40. http://dx.doi.org/10.1515/iprg.2011.001.

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Goatly, Andrew. "Register and the redemption of relevance theory." Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) 4, no. 2 (1994): 139–81. http://dx.doi.org/10.1075/prag.4.2.05goa.

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The argument I wish to advance in this paper is that Gricean theory (Grice 1968, 1969, 1975, 1978, 1981) and, in particular, the potentially useful relevance theory which developed from it (Sperber & Wilson 1986), are flawed through their failure to consider cultural and social context; but that attempts to relate linguistic pragmatics to more socially-conscious models of language use, such as register/genre theory (Ure and Ellis 1977; Halliday 1978; Gregory and Carroll 1978; Ghadessy 1988, 1993; Swales 1988; Martin 1985, 1992 etc.) may produce interesting cross-fertilization and be beneficial to both. This essay falls into three sections. The first is a brief introductory critique of Grice's theory as an asocial idealized construct. The second section brings relevance theory and genre/register theory face to face and under the spotlight, hoping to reveal the weaknesses of each and show how, theoretically, they could compensate for and complement each other. In the third section I consider the case of metaphor, arguing that and demonstrating how the account of metaphor provided in Relevance: Communication and Cognition can be supplemented in practice by considering the kinds of register/genre in which metaphors find expression.

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Bickle, Jason T., Malar Hirudayaraj, and Alaina Doyle. "Social Presence Theory: Relevance for HRD/VHRD Research and Practice." Advances in Developing Human Resources 21, no. 3 (2019): 383–99. http://dx.doi.org/10.1177/1523422319851477.

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The ProblemSocial presence theory (SPT) is the degree to which a person is perceived to be a “real person” in their computer-mediated communication or virtual environments. The level of social presence influences the quality of virtual interactions and outcomes. SPT has not been examined within human resource development (HRD) or virtual human resource development (VHRD); therefore, it is not known if increased social presence could improve virtual teams/organizations and online instruction.The SolutionDesigning online environments and practices to increase social presence could enhance VHRD within virtual teams, online instructional design, and educational settings. Application of Community of Inquiry (CoI), Social Presence Model, and SPT-inspired instructional design through Gagne’s nine events are discussed with recommendations to improve HRD/VHRD by fostering trust, communication, collaboration, personal relationships, and learning within virtual resources and teams.The StakeholdersThe literature and application of SPT would benefit HRD/VHRD researchers, HR practitioners, educators, and team leaders/managers.

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Killingsworth, M. Jimmie, and Michael Gilbertson. "Rhetoric and Relevance in Technical Writing." Journal of Technical Writing and Communication 16, no. 4 (1986): 287–97. http://dx.doi.org/10.2190/cjue-damk-wy8g-j7e4.

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As a concept of rhetoric in technical writing, relevance involves an awareness of time. The report deals with the past; the manual, with the present; the proposal, with the future. To be considered relevant, however, all the modes of technical writing must relate to the present reality of the audience. Writers must recognize this need not only as it influences grammar and style but also as it affects larger concerns of organization and tone. Realizing that the temporal classification of modem reports, manuals, and proposals correlates with Aristotle's designation of forensic, epideictic, and deliberative discourse, technical writers can discover a body of rhetorical theory on which to base choices about selection, arrangement, and presentation of subject matter.

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Shaw, Mark, and Bernd Stahl. "On Quality and Communication: The Relevance of Critical Theory to Health Informatics." Journal of the Association for Information Systems 12, no. 3 (2011): 255–73. http://dx.doi.org/10.17705/1jais.00261.

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Garmendia, Joana. "A (Neo)Gricean Account of Irony: An Answer to Relevance Theory." International Review of Pragmatics 7, no. 1 (2015): 40–79. http://dx.doi.org/10.1163/18773109-00701003.

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Wilson and Sperber purport to reveal several problems in Grice’s approach to irony and propose the echoic account for explaining ironic communication. In this article, I claim that some of the criticisms Wilson and Sperber level at Grice’s view are not well founded, whereas others can be addressed from a (neo)Gricean approach. I also note certain weaknesses in the echoic account. Finally, I propose the Asif-Theory, which is based on Critical Pragmatics and is Gricean in spirit, for explaining irony from a pragmatic perspective. This theory develops (and corrects) Grice’s ideas on irony, but it also accommodates powerful aspects of the echoic account and articulates a full-fledged theory for explaining ironic communication.

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SPERBER, DAN, and DEIRDRE WILSON. "Remarks on relevance theory and the social sciences." Multilingua - Journal of Cross-Cultural and Interlanguage Communication 16, no. 2-3 (1997): 145–52. http://dx.doi.org/10.1515/mult.1997.16.2-3.145.

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WATTS, RICHARD J. "Relevance theory and verbal interruptions: Assessing discourse status." Multilingua - Journal of Cross-Cultural and Interlanguage Communication 16, no. 2-3 (1997): 153–86. http://dx.doi.org/10.1515/mult.1997.16.2-3.153.

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Macagno, Fabrizio. "Dialectical Relevance and Dialogical Context in Walton’s Pragmatic Theory." Informal Logic 28, no. 2 (2008): 102. http://dx.doi.org/10.22329/il.v28i2.542.

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The notions of types of dialogue and dialectical relevance are central themes in Walton’s work and the grounds for a dialectical approach to many fallacies. After outlining the dialogue models constituting the background of Walton’s account, this article presents the concepts of dialectical relevance and dialogue shifts in their application to biased argumentation, fallacious moves, and illicit argumentative strategies. Showing the different dialectical proposals Walton advanced in several studies on argumentation as a development of a dialogical system, it has proved possible to highlight the fundamental aspects of his theory in a comprehensive model of communication and interaction.

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Hong, Rui. "The Analysis of Cold Jokes Based on Relevance Theory." Theory and Practice in Language Studies 9, no. 2 (2019): 218. http://dx.doi.org/10.17507/tpls.0902.12.

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Cold joke, a neologism popular in recent years, is worth noticing. This paper gives a comprehensive definition of cold joke according to definitions claimed on the Internet and by other scholars. Thus, the attributes of cold joke different from ordinary joke is conspicuous. Then, based on Relevance Theory, the cause of cold humorous effect is analyzed in detailed examples. The ostensive-inferential communication, the factors to assess the degree of relevance, gap between optimal relevance and the biggest relevance as well as the weakest relevance are applied to explain the cause of laughter generation from the perspectives of the cold joke itself, the speaker, and the listener. The analysis helps readers to have a deeper understanding of humorous effect caused by cold jokes.

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Oswald, Steve. "Towards an interface between Pragma‑Dialectics and Relevance Theory." Pragmatics and Cognition 15, no. 1 (2007): 179–201. http://dx.doi.org/10.1075/pc.15.1.12osw.

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This paper investigates the tentative compatibility of two pragmatic approaches, Pragma-Dialectics (PD) and Relevance Theory (RT). The development of pragmatics historically led to conceptions of communication that supplied answers formal logic approaches had trouble capturing. Within argumentation studies, PD took this pragmatic turn while at the same time pursuing a normative agenda. This gives evidence of an external approach to language (in that argumentation follows norms imposed by the theorist) excluding, though not closing the door to cognitive insights. The purpose of this paper is to discuss the extent to which PD can operate from an internal cognitive perspective — i.e., with explicit ambitions of dealing with cognitive mechanisms of meaning construction and belief fixation.

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Zaki, Mai. "The Pragmatics of Arabic Religious Posts on Facebook: A Relevance-theoretic Account." Research in Language 15, no. 1 (2017): 37–60. http://dx.doi.org/10.1515/rela-2017-0002.

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Despite growing interest in the impact of computer-mediated communication on our lives, linguistic studies on such communication conducted in the Arabic language are scarce. Grounded in Relevance Theory, this paper seeks to fill this void by analysing the linguistic structure of Arabic religious posts on Facebook. First, I discuss communication on Facebook, treating it as a relevance-seeking process of writing or sharing posts, with the functions of ‘Like’ and ‘Share’ seen as cues for communicating propositional attitude. Second, I analyse a corpus of around 80 posts, revealing an interesting use of imperatives, interrogatives and conditionals which manipulate the interpretation of such posts between descriptive and interpretive readings. I also argue that a rigorous system of incentives is employed in such posts in order to boost their relevance. Positive, negative and challenging incentives link the textual to the visual message in an attempt to raise more cognitive effects for the readers.

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Žegarac, Vlad. "Relevance Theory and the in second language acquisition." Second Language Research 20, no. 3 (2004): 193–211. http://dx.doi.org/10.1191/0267658304sr237oa.

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This article considers the implications of Sperber and Wilson’s (1986/95) Relevance Theory for the acquisition of English the by second language (L2) learners whose first language (L1) does not have an article system. On the one hand, Relevance Theory provides an explicit characterization of the semantics of the, which suggests ways of devising more accurate guidelines for teaching/learning than are available in current textbooks. On the other hand, Relevance Theoretic assumptions about human communication together with some effects of transfer from L1 provide the basis for a number of predictions about the types of L2 learners’ errors in the use of the.I argue that data from previous research (Trenkić, 2002) lend support to these predictions, and I try to show that examples drawn from the data I have collected provide evidence for the view that L2 learning is not influenced only by general pragmatic principles and hypotheses about L2 based on transfer from L1, but that learners also devise and test tacit hypotheses which are idiosyncratic to them.

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Igwedibia, Adaoma. "A Relevance Theoretical Reading of Wole Soyinka’s The Lion and the Jewel." International Journal of Applied Linguistics and English Literature 7, no. 5 (2018): 144. http://dx.doi.org/10.7575/aiac.ijalel.v.7n.5p.144.

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There would be no communication, business transactions or propagation of culture and beliefs but for the existence of language. Language is the most important tool for communication. The utterances human beings make are being governed by situation, event or occurrences at a given point in time. Meaning is derived based on the context in which the utterances occur and this is the essence of pragmatics. This paper seeks to carry out an analysis of some extracts in Wole Soyinka’s The Lion and the Jewel using the relevance theory in pragmatics. Relevance theory as propounded by Sperber and Wilson (1986) claims to provide a logical and cognitive account of relevance in communication. The theory tends to explain communication that takes into account implicit inference. It argues that the hearer or reader will search for meaning in any given communication situation and having found meaning that fits his expectation of relevance meaning, he will stop processing. This is in effect is what this paper attempts to explore using The Lion and the Jewel. Speakers and writers often mean much more than they say or write and expect their hearers or readers to understand them. They will generally assume that some aspects of meanings that are not expressed in words are deducible from the context. This assumption is based on their shared environment, values, social conventions, words or grammatical structures.

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Jacobson, Thomas L. "Participatory Communication for Social Change: The Relevance of the Theory of Communicative Action." Annals of the International Communication Association 27, no. 1 (2003): 87–123. http://dx.doi.org/10.1080/23808985.2003.11679023.

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Mukherji, Shoma, Neera Jain, and Radha Sharma. "Relevance Of Cultural Intelligence And Communication Effectiveness For Global Leadership Preparedness: Study Of Indian Managers." Journal of International Business Research and Marketing 1, no. 3 (2015): 7–13. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3001.

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Business environment world over has undergone major transformation in the last fifty years. Global organisations, where operations are not restricted to home or host country, need business leaders with a global mindset and multicultural effectiveness. This paper examines and confirms the relevance on leadership preparedness of global managers of two important constructs – cultural intelligence and communication effectiveness in the context of anxiety and uncertainty management. Adding to extant literature, the study empirically confirms the suitability of three assessment instruments. It establishes the importance of cultural adaptability and AUM theory for assessing leadership potential of managers working in multicultural environments with culturally diverse teams. The objective of this study is to understand the relevance of cultural intelligence and communication effectiveness for leadership preparedness in a multicultural environment. The present century is seeing accelerated transformation of businesses into truly global entities. As organizations operate in a boundary-less world, multicultural teams are the order of the day. Business leaders, who are able to understand, accept, and effectively respond to cultural differences are therefore in great demand.

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Xie, Chaoqun. "Review of Noh (2000): Metarepresentation. A Relevance-theory Approach." Studies in Language 27, no. 1 (2003): 171–79. http://dx.doi.org/10.1075/sl.27.1.07xie.

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Igwedibia, Adaoma, Christian Anieke, and Ezeaku Kelechi Virginia. "Chinua Achebe’s Girls at War and other Stories: A Relevance-Theoretical Interpretation." International Journal of Applied Linguistics and English Literature 8, no. 3 (2019): 78. http://dx.doi.org/10.7575/aiac.ijalel.v.8n.3p.78.

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Relevance Theory (RT), which is a theory that takes the Gricean approach to communication as a starting point of linguistic or literary analysis, is an influential theory in Pragmatics that was developed by D. Sperber and D. Wilson (1986, 1995). As a cognitive theory of meaning (which claims that semantic meaning is the result of linguistic decoding processes, whereas pragmatic meaning is the result of inferential processes constrained by one single principle, Principle of Relevance), its main assumption is that human beings are endowed with a biologically rooted ability to maximize the relevance of incoming stimuli. RT unifies the Gricean cooperative principle and his maxims into a single principle of relevance that motivates the hearer’s inferential strategy. Based on the classic code model of communication and Grice’s inferential model, RT holds that ‘every act of ostensive communication communicates a presumption of its own optimal relevance’. Literary texts which present us with a useful depth of written data that serve as repositions of language in use can be analyzed linguistically. This is because writers use language in a particular way in their works to reveal their concerns. A literary work, just like the spoken language, contains information that enables the reader or hearer to get the intended message. The use of language is therefore not mode specific. It can be in a text or can be spoken, and either mode can portray the practices, values and aspirations of a particular speech community. With the analysis of Achebe’s Girls at War and Other Stories in the frame of RT, this paper shows that literary text communication ‘communicates a presumption of its own optimal relevance’. The deployment of the relevance theory in the interpretation of Achebe’s Girls at War and Other Stories will certainly yield new insights in the understanding of the language and literary elements of the works. Chinua Achebe is regarded as the father of African modern literature.His works are being read in many schools and universities. It is therefore important to open new doors of interpretation for a better understanding of these works.

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MacMahon, Barbara. "Relevance Theory and the use of voice in poetry." Linguistic Approaches to Poetry 15 (December 31, 2001): 11–34. http://dx.doi.org/10.1075/bjl.15.03mac.

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This article explores the extent to which the Relevance Theory concepts of interpretive and echoic use can help to explain the complexities of the use of voice in poetry. Echoic use in Relevance Theory is a sub-type of interpretive use, a use which can allow a speaker to communicate one of many possible attitudes towards a proposition, ranging from endorsement through disapproval to ridicule. My argument is that this model could be extremely powerful in accounting for the differences and relationships between perceived poets’/authors’ views and views presented directly in literary works. This approach goes some way towards integrating the study of poetry into a general account of communication. The article develops these arguments by using the Relevance Theory model in analysing the use of voice in a selection of poems by Dorothy Parker, Robert Browning, John Keats, Gerard Manley Hopkins, Fleur Adcock and Tony Harrison, and raises the question of whether all poetry might be considered interpretive.

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Ekman, Mattias. "Understanding Accumulation: The Relevance of Marx’s Theory of Primitive Accumulation in Media and Communication Studies." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 10, no. 2 (2012): 156–70. http://dx.doi.org/10.31269/triplec.v10i2.407.

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The aim of this article is to discuss and use Marx’s theory on primitive accumulation, outlined in the first volume of Capital, in relation to media and communication research. In order to develop Marx’s argument the discussion is revitalized through Harvey’s concept of accumulation by dispossession. The article focuses on two different fields within media and communication research where the concept of accumulation by dispossession is applicable. First, the role of news media content, news flows and news media systems are discussed in relation to social mobilization against capitalism, privatizations, and the financial sector. Second, Marx’s theory is used to examine how communication in Web 2.0 and the development of ICTs could advance the processes of capital accumulation by appropriating the work performed by users of Web 2.0 and by increasing the corporate surveillance of Internet users. In conclusion, by analyzing how primitive accumulation is intertwined with contemporary expanded reproduction of capital, the article shows that Marx’s theory can contribute to critical media and communication research in several ways.

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Ekman, Mattias. "Understanding Accumulation: The Relevance of Marx’s Theory of Primitive Accumulation in Media and Communication Studies." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 10, no. 2 (2012): 156–70. http://dx.doi.org/10.31269/vol10iss2pp156-170.

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The aim of this article is to discuss and use Marx’s theory on primitive accumulation, outlined in the first volume of Capital, in relation to media and communication research. In order to develop Marx’s argument the discussion is revitalized through Harvey’s concept of accumulation by dispossession. The article focuses on two different fields within media and communication research where the concept of accumulation by dispossession is applicable. First, the role of news media content, news flows and news media systems are discussed in relation to social mobilization against capitalism, privatizations, and the financial sector. Second, Marx’s theory is used to examine how communication in Web 2.0 and the development of ICTs could advance the processes of capital accumulation by appropriating the work performed by users of Web 2.0 and by increasing the corporate surveillance of Internet users. In conclusion, by analyzing how primitive accumulation is intertwined with contemporary expanded reproduction of capital, the article shows that Marx’s theory can contribute to critical media and communication research in several ways.

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Luk, Robert. "A Generative Theory of Relevance." Journal of the American Society for Information Science and Technology 60, no. 12 (2009): 2587–88. http://dx.doi.org/10.1002/asi.21158.

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Tripp, April, and Claudine Sherrill. "Attitude Theories of Relevance to Adapted Physical Education." Adapted Physical Activity Quarterly 8, no. 1 (1991): 12–27. http://dx.doi.org/10.1123/apaq.8.1.12.

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This paper emphasizes that attitude research in adapted physical education must become increasingly theory oriented. Likewise, teacher training must broaden to include scholarly study in relation to social psychology and attitude theory. To facilitate progress in this direction, nine attitude theories have been abstracted from the literature and reviewed under four general headings: learning-behavior theories, cognitive integration theories, consistency theories, and reasoned action theory. Individual theories presented are (a) contact, (b) mediated generalization, (c) assimilation-contrast or persuasive communication, (d) stigma, (e) interpersonal relations, (f) group dynamics, (g) cognitive dissonance, and (h) reasoned action. Illustrations of how each theory applies to selected studies in adapted physical education research and practice are offered, and a lengthy reference list provides both primary and secondary sources for the further study of attitudes.

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Campbell, Cary. "Peirce and learning theory." Chinese Semiotic Studies 17, no. 1 (2021): 143–52. http://dx.doi.org/10.1515/css-2021-0007.

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Abstract Peirce Section editor, Cary Campbell introduces a series of three commissioned articles. Together, they serve to present and contextualize the broad relevance of Peirce’s philosophy and semiotics for the contemporary study of learning. Some key Peircean ideas and context are touched on, such as: the transdisciplinary nature of Peirce research and its connections to learning theory and education; an account of “Peirce as teacher” and Peirce’s own relationship to pedagogical topics; the broad significance of understanding learning-as-semiosis; and the importance of synechism (Peirce’s doctrine of continuity) for research into learning and education.

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Gutt, Ernst-August. "A Theoretical Account of Translation - Without a Translation Theory." Target. International Journal of Translation Studies 2, no. 2 (1990): 135–64. http://dx.doi.org/10.1075/target.2.2.02gut.

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Abstract This paper argues that the phenomenon commonly referred to as "translation" can be accounted for naturally within the relevance theory of communication developed by Sperber and Wilson: there is no need for a distinct general theory of translation. Most kinds of translation can be analysed as varieties of interpretive use. I distinguish direct from indirect translation. Direct translation corresponds to the idea that translation should convey the same meaning as the original. It requires the receptors to familiarise themselves with the context envisaged for the original text. The idea that the meaning of the original can be communicated to any receptor audience, no matter how different their background, is shown to be a misconception based on mistaken assumptions about communication. Indirect translation involves looser degrees of resemblance. Direct translation is merely a special case of interpretive use, whereas indirect translation is the general case. In all cases the success of the translation depends on how well it meets the basic criterion for all human communication, which is consistency with the principle of relevance. Thus the different varieties of translation can be accounted for without recourse to typologies of texts, translations, functions or the like.

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Pattemore, Stephen. ""Honourable Bigotry"? Relevance theory, conversation analysis and radio talk-backs." Revista Alicantina de Estudios Ingleses, no. 19 (November 15, 2006): 299. http://dx.doi.org/10.14198/raei.2006.19.17.

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Relevance Theory (RT) and Conversation Analysis (CA), two disciplines with a shared interest in the pragmatics of conversation, have interacted very little. This essay shows that they have much in common in their understanding of the nature of context and its progressive construction through a conversation, and should thus be able to benefit from each other's insights into the process of communication. By means of examining the transcript of a broadcast radio-talk back conversation, two points are established. Firstly, CA can helpfully apply insights from RT to its treatment of the cooperative construction of meaning in conversation. And secondly, application of RT does not need to be restricted to fragments of invented conversation but can profitably be extended to the more complex situations of actual language in use.

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Zhao, Hai Yan, Lin Hao Huang, Zheng Xi Xie, and Gu Sheng Wen. "Fault Diagnosis of Communication Equipment Based on Rough Set Theory." Advanced Materials Research 986-987 (July 2014): 1497–501. http://dx.doi.org/10.4028/www.scientific.net/amr.986-987.1497.

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According to the communication equipment fault characteristics of complexity, hierarchy, relevance, delay and uncertainty, the method of extracting diagnosis rules based on rough set is presented in order to obtain diagnostic decision rules with good adaptability and maximum matching capabilities. This method can process a large amount of fault data and it can reduce both attribute and attribute value.4 evaluations are selected to evaluate the effectiveness and reasonableness of decision rules, and finally core value table of decision rules which has a certain ability to adapt. Example shows that this method can remove noise in fault diagnosis sample, reduce the computation and improve the efficiency of diagnosis effectively.

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Thomas, Philip, and William Fraser. "Linguistics, Human Communication and Psychiatry." British Journal of Psychiatry 165, no. 5 (1994): 585–92. http://dx.doi.org/10.1192/bjp.165.5.585.

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BackgroundPsycholinguistics and sociolinguistics have extended our understanding of the abnormal communication seen in psychosis, as well as that of people with autism and Asperger's syndrome. Psycholinguistics has the potential to increase the explanatory power of cognitive and neuropsychological approaches to psychosis and new methods of assessment and therapy are now being developed, based on linguistic theory.MethodMEDLINE literature search was used.ResultsOf 205 relevant articles identified, 65 were selected for review.ConclusionsGreater familiarity with linguistic theory could improve psychiatrists' assessment skills and their understanding of the relevance of human communication to the new cognitive models of psychosis.

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Journal articles on the topic 'Relevance theory of communication'

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