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Journal articles on the topic 'Repeat purchase'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Fahmi, Muhammad, Muhammad Arif, Salman Farisi, and Nadia Ika Purnama. "Peran Brand Image dalam Memediasi Pengaruh Social Media Marketing terhadap Repeat Purchase pada Fast-Food Restaurant di Kota Medan." Jurnal Samudra Ekonomi dan Bisnis 11, no. 1 (2019): 53–68. http://dx.doi.org/10.33059/jseb.v11i1.1722.

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This study aims to analyze the effect of social media marketing on brand image and repeat purchases, and to analyze the role of brand image in mediating the effect of social media marketing on repeat purchases in the Fast-Food Restaurant industry in Medan. The respondents are consumers who have made purchases at five fast food restaurants in Medan. 140 people were selected using random sampling. Data collected using questionnaire and interviews, and analyzed using descriptive and path analysis. The results proved that social media marketing was significantly influenced brand image; brand image

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Al-khateeb, Bilal Ahmad Ali. "Online shopping Experience and Repeat Purchase: Empirical Evidence from Students of Imam Mohammad Ibn Saud Islamic University, Saudi Arabia." Journal of Posthumanism 5, no. 5 (2025): 4189–200. https://doi.org/10.63332/joph.v5i5.1892.

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Nowadays, technologies have altered change way people shop across the world, especially through the internet. Online shopping represents one of these ways, offering people now opportunities for people to make purchases online from home. However, their initial experiences of shopping online appear to affect repeat purchases which is a major concern for the online shop owners. This study investigates the online shopping experience and repeats purchase among the Imam Mohammad Ibn Saud Islamic University (IMSIU) students in Saudi Arabia. The study adopted a survey questionnaire design. The populat

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Hidayati, Aprihatiningrum, Agus W. Soehadi, Aji Hermawan, and Hartoyo Hartoyo. "Service Quality and Repeat Purchase: The Moderating Effect of Perceived Value, and Satisfaction." 11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 11, no. 1 (2020): 5. http://dx.doi.org/10.35609/gcbssproceeding.2020.11(5).

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The purpose of this study is to examine the direct and indirect effect of these determinants on repeat purchase. Competitive training industries impose pressure on managers to increase repeat purchase. Even though service quality and repeat purchase are well studied in prior literature, their determinants such as perceived value and satisfaction have not been fully investigated together as moderating variables. Most of literature stated both of perceived value and satisfaction as independent variables. Besides, most of literature consider purchase as an attitudinal (namely purchase intention),

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Hidayati, Aprihatiningrum, Ronny Kountur, and Siti Nuraisyah Suwanda. "The Effect of Perceived Value and Satisfaction on Repeat Purchase." GATR Journal of Management and Marketing Review 5, no. 4 (2020): 197–205. http://dx.doi.org/10.35609/jmmr.2020.5.4(1).

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Objective – This study set out to examine the effect of perceived value and satisfaction on repeat purchase. Training service companies are competing by encouraging their managers to increase repeat purchase. Methodology/Technique – Data from a survey of 300 customers of public training are used to scientifically verify the model. Path analysis is used to process the data. Findings – Results show that perceived value and satisfaction have indirect effect on repeat purchase through the mediating role of service quality. Satisfaction and perceived value are important predictors in enhancing serv

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Hendrawan, Maychel Ferry. "PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ULANG PAKET NETFLIX." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 1, no. 4 (2022): 562–71. http://dx.doi.org/10.21776/jmppk.2022.01.4.15.

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Marketing mix is one of the instruments for conducting marketing activities as it can be a key factor for increasing repeat purchase value. Appropriate and effective marketing-mix activities can make consumers repeat their purchases. The objective of this research is to identify the effects of product, promotion, price, and place on the repeat purchase of Netflix. This digital streaming service was first made available in Indonesia in January 2016 and has attracted people’s interest since then by offering original contents. The respondents of this quantitative research are 100 Netflix users wh

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Cahn, Zachary, Regine Haardörfer, Michael Lewis, Yanwen Wang, and Carla J. Berg. "Examining E-Cigarette Purchases and Cessation in a Consumer Panel of Smokers." Journal of Smoking Cessation 14, no. 1 (2018): 32–41. http://dx.doi.org/10.1017/jsc.2018.11.

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Objectives: Examine correlates of initiation of e-cigarette use among smokers and determine the impact of e-cigarette use on cessation among smokers in a national U.S. consumer panel.Methods: This study used the Nielsen Homescan Panel data from 2011 to 2013, augmented with state-specific measures of tobacco control activities, to examine (1) correlates of single and repeat e-cigarette purchasing among panellists currently purchasing cigarettes; and (2) correlates of ‘cessation’. Participating panellists scanned all retail purchases, and Nielsen recorded over 3 million product types. The key ex

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Thejaya, Goldina, and Tony Antonio. "The role of consumer satisfaction in mediating product quality and online service quality on repeat product purchase decisions." Journal of Tourism, Culinary, and Entrepreneurship (JTCE) 5, no. 1 (2025): 189–99. https://doi.org/10.37715/jtce.v5i1.5597.

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This research aims to determine the influence of product quality and online service quality on consumer satisfaction and repeat product purchase decisions in an online pastry business. This research uses a quantitative approach with a sample of 51 consumers who have made purchases more than twice in a period of 6 months. The results show that product quality and online service quality have a significant effect on consumer satisfaction, which in turn has a significant effect on repeat purchase decisions. This research is expected to provide insight and strategic recommendations in improving pro

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Deighton, John, Caroline M. Henderson, and Scott A. Neslin. "The Effects of Advertising on Brand Switching and Repeat Purchasing." Journal of Marketing Research 31, no. 1 (1994): 28–43. http://dx.doi.org/10.1177/002224379403100103.

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The authors examine switching and repeat purchase effects of advertising in mature, frequently purchased product categories. They draw on consumer behavior theories of framing and usage dominance to formulate a logit choice model for measuring these effects. They estimate the model using single-source scanner data. Their results suggest that advertising induces brand switching but does not affect the repeat purchase rates of consumers who have just purchased the brand, a result consistent with usage dominance rather than framing. They find the switching influence to be largely confined between

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Widodo, Arry, and Nabsiah Abdul Wahid. "Mediating Role of Environmental Attitude Between Consumers’ Satisfaction and Repeat Purchase of Eco-friendly Petrol in Indonesia." Jurnal Manajemen Indonesia 23, no. 2 (2023): 168. http://dx.doi.org/10.25124/jmi.v23i2.5461.

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Indonesia has serious air pollution. The joint effort between the Indonesian government and PT. To minimise pollution problems, Pertamina has introduced eco-friendly petrol known as Pertamax RON 92, targeted at fourwheel vehicle consumers. This study investigates whether environmental attitude mediates consumers' satisfaction and repeat purchase behaviour in consuming Pertamax. A survey of 469 Pertamax consumers in Jakarta petrol stations confirmed that consumers' satisfaction and repeat purchase behaviour are mediated by environmental attitude. The tests carried out between satisfaction and a

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Pawlasová, Pavlína, and Vojtěch Klézl. "Factors affecting Generation Y Customers’ Satisfaction with Online Group‑Buying Purchases in South Korea." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65, no. 6 (2017): 2045–54. http://dx.doi.org/10.11118/actaun201765062045.

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This paper focuses on the customers’ satisfaction with online group‑buying purchases on the South Korean market. The aim of the paper is to examine a model of Generation Y consumers’ satisfaction and the repeat purchase intention applying the theory of Expectation – Confirmation Model and DeLone and McLean IS success model expanded with the customers’ trust. The data were obtained through an online survey All online G‑B users from Generation Y in South Korea created the population. The structure of respondents was controlled with variables gender, age and frequency of online G‑B purchases. The

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Toman Ezra and Sunaryo Sunaryo. "PENGARUH KUALITAS PELAYANAN TERHADAP PEMBELIAN ULANG DAN PROMOSI SEBAGAI MODERASI." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 1, no. 3 (2022): 347–53. http://dx.doi.org/10.21776/jmppk.2022.01.3.08.

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The purpose of this study is to analyze the effects of service quality on the repeat purchase made by the customers of Superindo branch of Tlogomas in Malang city with promotion as the moderator. This research is categorized as explanatory research as it observes the quality of variables that explain certain phenomena, as well as explain or prove the relationships or influences between variables. Using non-probability sampling method and purposive sampling technique, a number of 160 people were selected as the respondents. The population in this study are consumers of Superindo Tlogomas Branch

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Gultom, Astrid Eleora, Henny Indrawati, and Mujiono Mujiono. "Pengaruh Promosi dan Harga terhadap Minat Beli Ulang Konsumen pada Aplikasi Gofood (Studi Kasus pada Mahasiswa PIPS FKIP Universitas Riau)." JURNAL SOSIAL EKONOMI DAN HUMANIORA 11, no. 1 (2025): 86–94. https://doi.org/10.29303/jseh.v11i1.757.

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This study aims to analyze the influence of promotions and prices on repeat purchase intention of consumers on the Gofood application. The study population consists of active undergraduate students from the 2021-2023 cohort of the Social Studies Education Department at the Faculty of Teacher Training and Education, University of Riau, who have made at least three purchases on the Gofood application, with a sample of 59 students. The sample was selected using proportional random sampling and the Slovin formula. Data were collected through questionnaires and analyzed using descriptive analysis a

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Arkana, Putut Tio, and Muzakar Isa. "Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian serta Dampaknya terhadap Pembelian Ulang (Studi Kasus Konsumen Sepatu Ventella di Surakarta)." AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) 4, no. 02 (2024): 482–500. http://dx.doi.org/10.37680/almikraj.v4i02.4764.

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This research employs a quantitative and descriptive approach to comprehend the factors shaping the repeat purchase patterns of Ventela shoes in Surakarta. The study includes all Surakarta residents who have previously engaged in Ventela product purchases, with a carefully chosen sample of 100 respondents through purposive sampling techniques. Data collection involves the administration of Likert-scale questionnaires, while analysis is executed utilizing SMARTPLS 3.0 software, applying a Structural Equation Model (SEM) framework via Partial Least Squares (PLS). The findings reveal a nuanced pe

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Khuluq, Muhamad Khusnul, and Moch Tutuk Safirin. "Analysis of the Influence of Service Quality, Store Atmosphere, Visual Merchandising on Interest and Repeat Purchases." Journal La Sociale 5, no. 6 (2024): 2132–41. https://doi.org/10.37899/journal-la-sociale.v6i1.1517.

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In the world of the culinary industry, competition in the restaurant business is increasingly fierce. Wizzmie must continue to provide the best offers for consumers. People's buying interest in visiting restaurants is not only because of the delicious taste of food and drinks, but also because of the quality of service, comfortable atmosphere and attractive product sales. Researchers are interested in knowing the influence of Service Quality, Store Atmosphere and Visual Merchandising variables on consumer interest and repeat purchases at Wizzmie Rungkut branch. The focus of this research is cu

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Febrianto Marbun, Diki, Ngatno Ngatno, and Andi Wijayanto. "The Implementation of Stimulus Organism Response on Repeat Purchase Intention for fashion products on Tokopedia (Study of Generation Z in Semarang City)." International Journal of Economics, Management and Accounting (IJEMA) 2, no. 2 (2024): 389–400. https://doi.org/10.47353/ijema.v2i2.179.

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This study was conducted to examine the effect of social media interactivity on perceived utilitarian value, the influence of social media interactivity on perceived hedonic value, the influence of social media interactivity on repeat purchase intention, the influence of perceived utilitarian value on repeat purchase intention, the influence perceived hedonic value on repeat purchase intention, the role of perceived utilitarian value mediates the reliationship between social media interactivity and repeat purchase intention, the role of perceived hedonic value mediates the reliationship betwee

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Wibowo, Aditya Angger. "THE EFFECTS OF TRUST, STORE IMAGE AND CONSUMER JUDGMENT ON REPEAT PURCHASES MEDIATING CONSUMER SATISFACTION VARIABLES ALFAMIDI DEMAK AREA." Jurnal Revenue : Jurnal Ilmiah Akuntansi 5, no. 1 (2024): 295–310. http://dx.doi.org/10.46306/rev.v5i1.426.

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The purpose of this study was to determine how much influence trust, store image and consumer judgment have on repeat purchases through customer satisfaction, because Alfamid customers are the mediator of research. The population of the people taken in the study is the number of Alfamidi customers in the Demak area, the exact number of which is unknown, the sampling technique of course uses purposive sampling, where the sample size is 110 consumer representatives. The validity and reliability criteria applied in this study also use Amos free calculations for data analysis and calculation. The

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Li, Mingchao. "A Study of the Mediating Effect and Path of Customer Fit in Repeat Purchase Behavior in the Residential Market Driven by Digital Marketing Technology." International Journal for Housing Science and Its Applications 45, no. 3 (2024): 88–97. http://dx.doi.org/10.70517/ijhsa4538.

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Improving the repeat purchase intention of customers of real estate enterprises from marketing strategies is increasingly important for real estate enterprises to achieve the goal of stable and increasing long-term profits. This paper, driven by digital marketing technology, takes customer repeat purchase behavior in residential commodity market as the research object. The variables of brand community value, customer fit and repeat purchase behavior are first defined and selected. Then the relationship model of brand community value, customer fit and repeat purchase behavior was established, q

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Pelletier, Mark J., and Joel E. Collier. "Experiential Purchase Quality." Journal of Service Research 21, no. 4 (2018): 456–73. http://dx.doi.org/10.1177/1094670518770042.

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Experiential purchases, such as movies, theme parks, and vacations, represent a unique, and exceedingly popular, type of marketing behavior. Despite the increasing popularity of purchased experiences, the question of what makes one experiential purchase superior to another remains elusive. Using a multimethod, grounded theory approach, the authors perform two qualitative studies that reveal high-quality experiential purchases are composed of five dimensions: uniqueness, fun, escapism, servicescape quality, and social congruence. Next, an empirical model of experiential purchase quality (EPQ) a

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Baidya, Mehir, and Gautam Ghosh. "An empirical investigation of repeat buying behavior of customers of two brands in India." Journal of Indian Business Research 6, no. 3 (2014): 255–68. http://dx.doi.org/10.1108/jibr-05-2013-0043.

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Purpose – The purpose of this paper is to attempt to test whether price and quality have any influence on customer repeat purchase probability. Managers should know the strategic determinants of repeat purchase probability to retain customers. Design/methodology/approach – Primary data were gathered on repeat purchase, price and quality via a survey of 400 customers of two brands in the Business-to-customer (B2C) sector. Then 380 × 4 data points to a logit model were fitted to estimate the effects of price and quality on customer repeat purchase probability. Findings – It was found that price,

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Rahim, Nadillah Aatifah, and Minto Waluyo. "Analysis of the Influence of Café Atmosphere, Sales Promotion, Service Quality and Merchandise on Interest and Repeat Purchases at Starbucks Café." IJIEM - Indonesian Journal of Industrial Engineering and Management 4, no. 3 (2023): 427. http://dx.doi.org/10.22441/ijiem.v4i3.21329.

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The food and beverage industry is experiencing rapid growth, as evidenced by the increasing number of cafes appearing in various locations. The decision of the general public to visit cafes is no longer solely based on the quality of the food and drinks rather, it is influenced by several factors and considerations that contribute to their purchasing interest. These factors include the availability of sales promotions, a pleasant ambiance, high-quality service, and the sale of appealing merchandise products. The purpose of this thesis is to determine the effect of the variables of cafe atmosph

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Indra Kurniawan, Indra, and Lily Harjati. "PENGARUH BRAND PERFORMANCE DAN VALUE PRICING TERHADAP REPEAT PURCHASE PRODUK SMARTPHONE XIAOMI DI JAKARTA." Jurnal Manajemen 10, no. 1 (2020): 84–106. http://dx.doi.org/10.46806/jm.v10i1.698.

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The diversity of smartphones causes market competition to grow and develop. The level of competition that has led to the emergence of various brands and prices so that marketers are required to be able to carry the product being sold and can influence a customer who will buy the product. Then bring the company to innovate in terms of promotion, create new products or develop existing products and be able to increase the value of its brand. Xiaomi company is one of the pioneers in the development of smartphones today. The purpose of this study is to determine the Brand Performance and Value Pri

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Prabowo, Hartiwi, Darman Darman, and Enny Noegraheni. "Analisis Kepercayaan dalam C2C E-Commerce terhadap Keputusan Pembelian dan Dampaknya terhadap Repurchase pada Kaskus." Binus Business Review 5, no. 1 (2014): 301. http://dx.doi.org/10.21512/bbr.v5i1.1218.

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The development of C2C e-commerce business in Indonesia has grown quite rapidly. This phenomenon is motivated by such a rapid development of the Internet. In the Internet-based commerce transaction, the trust factor (trust) becomes so important because consumers tend to be more concerned if e-commerce merchants do not comply with the obligations of business transactions compared to conventional transaction. This study aims to determine the effect of trust on purchasing decisions and their impact on repeat purchases by customers in the buying and selling forum Kaskus site. The number of respond

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M, SAKTHIVEL MURUGAN, and SHANTHI R M. "Issues relating to purchase and post purchase behaviour." Journal of Management and Science 1, no. 3 (2012): 226–28. http://dx.doi.org/10.26524/jms.2012.27.

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Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases. Trial purchase and repeat purchases. If a consumer is induced to purchase for the first time, a smaller quantity than usual and with certain degree of hesitancy, it is termed as a product trial. In any event, the trial is the base of purchase behavior where

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Qiao, Yanqiao. "A STUDY ON THE IMPACT OF CONSUMER PERCEIVED VALUE ON CONSUMER REPETITIVE PURCHASING IN THE CONTEXT OF E-COMMERCE LIVE STREAMING: USING SHOPPING EXPERIENCE AS A MEDIATION." EUrASEANs: journal on global socio-economic dynamics, no. 1(50) (January 21, 2025): 195–202. https://doi.org/10.35678/2539-5645.1(50).2025.195-202.

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During the 618 Shopping Festival in 2023, Douyin's e-commerce live streaming logged 42.02 million hours, marking a 177% surge in sales from the previous year. Taobao witnessed a 66% increase in live streaming rooms, with sales exceeding one billion RMB, and a 60% uptick in viewership compared to the prior festival. Pinduoduo recorded a remarkable 1.1 billion orders during the event. These stats underscore the market dominance of e-commerce live streaming, showing its potential as the primary shopping method on online platforms. Consumer repeat purchases bolster cash flow, deplete inventory, an

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Hussain, Mohammad. "The Determinants of Repeat Purchase Intention for Luxury Brands among Generation Y Consumers in Malaysia." Asian Social Science 13, no. 9 (2017): 125. http://dx.doi.org/10.5539/ass.v13n9p125.

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Repeat purchasing has now become a critical factor for marketers, especially in the luxury goods market. Repeat purchasing not only saves costs (as opposed to attracting new customers), but increases sales as well. Both past and current researchers have been keen in investigating what drives consumers to repeat their purchase. The purpose of this academic research is to examine the relationship between Hedonic Value (HV), Satisfaction (S), Consumer Inertia (CI) and Product Attribute (PA) with the Repeat Purchase Intention (RPI) for luxury brands among Generation Y consumers in Malaysia. As suc

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Sari, Aida, Nuzul Inas Nabila, Risda Marvinita, and Nyimas Latifah Azzahra. "The Effect of Consumer's Feeled Values on Continuous Purchase Intention and Trust in Streamers as Mediation in E-Commerce Live-Streaming." Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi 8, no. 2 (2025): 76–88. https://doi.org/10.33753/mandiri.v8i2.270.

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This study examines the influence of consumer perceived value on repeat purchase intention in live-streaming e-commerce, considering the mediating role of consumer trust. Based on the stimulus-organism-response (SOR) model, this study examines how stimuli in the form of utilitarian values, such as product quality, hedonic value, social value, and symbolic value offered by streamers in live streaming can trigger a psychological response in the form of consumer trust. This trust is hypothesized to mediate the relationship between these values and repeat purchase intentions. Using a quantitative

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Kim, Juyoung, and Myung Suk Kim. "Analysis of automobile repeat-purchase behaviour on CRM." Industrial Management & Data Systems 114, no. 7 (2014): 994–1006. http://dx.doi.org/10.1108/imds-01-2014-0031.

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Purpose – The purpose of this paper is to suggest a method of selecting efficient customer service programmes and of providing relevant customer information to dealers, based on the analysis of repeat-purchase behaviour data in the automobile industry. Design/methodology/approach – A recurrent event model is proposed and employed to determine which variables affect repurchasing behaviour in consumers' repurchase cycles. Unlike the conventional recurrent event model, the proposed model uses common variables for all strata, as well as stratum-specific variables. Findings – Empirical results show

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Khairiyanov, Khadijah Rahma, and Aris Sugiarto. "PENGARUH CITA RASA, KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KEMBALI PADA USAHA SEBLAK DAPURAOS DI SUMBAWA." Jurnal Nusa Manajemen 2, no. 1 (2025): 19–39. https://doi.org/10.62237/jnm.v2i1.225.

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This study aims to examine the influence of taste, service quality, and word of mouth on repeat purchase decisions at Seblak Dapuraos. The research method used is quantitative with a causal associative approach. Data were collected through questionnaires distributed to 100 respondents who are customers of Seblak Dapuraos. Data analysis was performed using multiple linear regression. The results of the study show that service quality and word of mouth have a positive and significant effect on repeat purchase decisions, while taste does not have a significant impact. These findings highlight the

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Neslin, Scott A., and Robert W. Shoemaker. "An Alternative Explanation for Lower Repeat Rates after Promotion Purchases." Journal of Marketing Research 26, no. 2 (1989): 205–13. http://dx.doi.org/10.1177/002224378902600206.

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Several authors have observed that average repeat rates are lower after a promotion purchase. One interpretation of this result is that a media-coupon or cents-off promotion undermines the consumer's repeat purchase rate. The authors describe an alternative explanation. The explanation is that the promotion temporarily attracts a disproportionate number of households with low purchase probabilities. When the repeat rates of these households are averaged with the repeat rates of those that would have bought the brand even without a promotion, the average rate after a promotion purchase is lower

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Nasution, Satria Mirsya Affandy, Jufrizen Jufrizen, and Muhammad Elfi Azhar. "Efek Mediasi Customer Engagement pada Pengaruh Brand Performance Terhadap Repeat Purchase Pengguna Sepeda Motor Yamaha di Kota Medan." Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum 4, no. 2 (2020): 11–22. http://dx.doi.org/10.30601/humaniora.v4i2.1195.

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Penelitian ini bertujuan untuk menganalisis pengaruh Brand Performance terhadap Repeat Purchase, menganalisis pengaruh Brand Performance terhadap Customer Engagement, menganalisis pengaruh Customer Engagement terhadap Repeat Purchase dan untuk menganalisis peran Customer Engagement dalam memediasi pengaruh Brand Performance terhadap Repeat Purchase Pengguna Sepeda Motor Yamaha di Kota Medan. Penelitian ini dapat digolongkan sebagai penelitian sebab akibat (Causal Research). Lokasi penelitian ini di kota Medan dengan subjek masyarakat kota Medan yang menggunakan sepeda motor Yamaha. Adapun popu

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Nagel, Niklas. "Up- and Cross-selling to Repeat Customers: Empirical Evidence from Optical Retail." Marketing ZFP 47, no. 1 (2025): 21–44. https://doi.org/10.15358/0344-1369-2025-1-21.

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By examining repeat purchases, we study the effect of customer loyalty on the ability to up-sell. Using an extensive dataset from optical retail including the sales activities of more than 410 opticians over 20 years, we track and analyze customer purchases using catalogue and invoice prices, depth of discount and gross profit. We find that the first repeat purchase results in deeper discounts and lower prices, thus decreasing the gross profit. In contrast, the subsequent repeat purchases allow retailers to up-sell customers by shifting them towards products with higher prices and profits. Add

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Sun, Xi. "Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior." E3S Web of Conferences 257 (2021): 02074. http://dx.doi.org/10.1051/e3sconf/202125702074.

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Fresh e-commerce appeals to consumers with its fast speed, easy operation, low price and various types in the field of fresh. However, the fresh e-commerce market is facing unprecedented competitive pressure. The repeat purchase behavior of consumers has become the focus of fresh e-commerce enterprises. Based on the literature research of consumer satisfaction and fresh e-commerce repeat purchase behavior, through the investigation of online shopping experience of consumers using fresh e-commerce and empirical research on the relationship between consumer satisfaction and fresh e-commerce repe

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Atmaja, Dodi Ria, Mohamad Rizan, Karuniana Dianta A. Sebayang, and Setyo Ferry Wibowo. "Unveiling the Mediating Role of Brand Image in the Relationship between Celebrity Endorsements and Purchase Intention." International Journal of Management and Development Studies 13, no. 4 (2024): 23–28. http://dx.doi.org/10.53983/ijmds.v13n4.003.

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This study explores the significant role of celebrity endorsement and brand image in influencing consumers' purchase intention for skincare products. The results show that celebrity endorsement effectively attracts customers' attention. Social media platforms like TikTok serve as a means for celebrities to showcase and demonstrate the benefits of the skincare products they endorse. The content uploaded on TikTok arouses consumers' curiosity and desire to purchase the products. A strong brand image is also proven to increase purchase intention. Customers' positive judgments help build a favorab

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Gemy Nastity Handayany and Nurul Magfirah. "The Influence of Labeling , Price, and Quality Product on Purchasing Decisions and Interest in Buying Sunscreen Makassar City Community." International Journal Of Health Science 5, no. 1 (2025): 31–44. https://doi.org/10.55606/ijhs.v5i1.5003.

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Rapid progress in Makassar City increases awareness will importance protect skin from effect bad ultraviolet light with use sunscreen . The height request will sunscreen , has produce various types and products sunscreen so that an effective marketing strategy is needed in increase decision purchase sunscreen in the community in Makassar City. Research This aiming For know influence labeling , price , and quality product to decision purchase sunscreen and its effects to interest buy repeat product sunscreen in the community in Makassar City. Research This is study descriptive with approach qua

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Yulia, Mutiara. "Pengembangan Model E-Commerce Melalui Rekayasa Proses Bisnis Untuk Penggunaan Modul Voucher Pada Website Rubylicious." SOSIOHUMANITAS 21, no. 2 (2020): 116–25. http://dx.doi.org/10.36555/sosiohumanitas.v21i2.1250.

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On sales transactions in Rubylicious website is lower than the online sales through the instagram on April to September 2017. So that is necessary to do research about the factors that affect on consumer online purchases. The research aims to understand the consumer interest towards website usages in Rubylicious purchases; design the business process model based on identification result and create the new business development strategy; and build the prototype about the puchases on website. Collecting primary data by in-depth interview with Rubylicious owner and 10 Rubylicious customer. This st

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Budiyanto, Budiyanto, and Didit Darmawan. "PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NIAT PEMBELIAN ULANG PRODUK SEPEDA MOTOR." EKUITAS (Jurnal Ekonomi dan Keuangan) 9, no. 3 (2007): 362. http://dx.doi.org/10.24034/j25485024.y2005.v9.i3.2385.

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The objective of this research is to examine the effect of the marketing mix strategy on repeat purchase. Based on litelature review, it was hypothesized that marketing mix strategy has a significant effect on repeat purchase. Using questionnaire, this research have collected data from 100 partisipants in Surabaya. Regression linear analysis was used to test hypothesis. The results show that two elements of marketing mix; product and price, have significant effect on repeat purchase.

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Budiyanto, Budiyanto, and Didit Darmawan. "PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NIAT PEMBELIAN ULANG PRODUK SEPEDA MOTOR." EKUITAS (Jurnal Ekonomi dan Keuangan) 9, no. 3 (2018): 362–77. http://dx.doi.org/10.24034/j25485024.y2005.v9.i3.415.

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The objective of this research is to examine the effect of the marketing mix strategy on repeat purchase. Based on litelature review, it was hypothesized that marketing mix strategy has a significant effect on repeat purchase. Using questionnaire, this research have collected data from 100 partisipants inSurabaya. Regression linear analysis was used to test hypothesis. The results show that two elements of marketing mix; product and price, have significant effect on repeat purchase.

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Ahmadi, Antofany Yusticia, Suci Paramitasari Syahlani, and F. Trisakti Haryadi. "Pengaruh Persepsi Konsumen Terhadap Atribut Produk pada Sikap Terhadap Produk dan Niat Pembelian Ulang : Studi Empirik Pengambilan Keputusan pada Kategori Produk Daging Olahan Beku (The Effect of Consumer Perception on Product Attributes to Attitude Towar." Buletin Peternakan 34, no. 2 (2012): 131. http://dx.doi.org/10.21059/buletinpeternak.v34i2.99.

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<p>The objectives of the study were to measure the influence of product attribute perception to attitude toward product, the effect of attitude toward product to repeat purchase intention and to confirm that attitude toward product is<br />a mediating variable between effect in relationship of product attribute perception to repeat purchase intention. One hundred (100) housewives determined by judgmental sampling method were used in the study. The criterion of<br />respondent selected was that he/she has a role as food buying decision maker. Data were analyzed by simple and m

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Richard, Michael D. "Determinants of Casino Repeat Purchase Intentions." Journal of Hospitality & Leisure Marketing 4, no. 3 (1997): 25–39. http://dx.doi.org/10.1300/j150v04n03_03.

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SIBLY, HUGH. "Price Dynamics in Repeat-Purchase Markets." Economic Record 71, no. 2 (1995): 179–90. http://dx.doi.org/10.1111/j.1475-4932.1995.tb01884.x.

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East, Robert, and Kathy Hammond. "The erosion of repeat-purchase loyalty." Marketing Letters 7, no. 2 (1996): 163–71. http://dx.doi.org/10.1007/bf00434907.

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Setyo Widodo, Joko. "Literature Review of Consumer Behavior: Customer Loyalty, Repeat Purchase and Purchase Interest." Dinasti International Journal of Economics, Finance & Accounting 2, no. 2 (2021): 242–50. http://dx.doi.org/10.38035/dijefa.v2i2.1242.

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Consumer behavior in the current era of disruption varies greatly. To see this, of course, it is necessary to conduct further analysis and research on current consumer behavior. In looking at consumer behavior, researchers take the variables of customer loyalty, repeat purchases, and buying interest. The researcher conducted a descriptive qualitative research method by obtaining data through the Google Scholar and Mendeley application as a reference. The results of this research are 1) customer loyalty is related to consumer behavior, 2) repeat purchases are related to consumer behavior, and 3

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Sandi, Ary Kurnia, Vicky F. Sanjaya, and Arifa Kurniawan. "The Impact of Customer Relationship Management on Repurchase Decisions During the Boycott of Israeli Products: The Moderating Role of Knowledge." Golden Ratio of Marketing and Applied Psychology of Business 6, no. 1 (2025): 40–49. https://doi.org/10.52970/grmapb.v6i1.1252.

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Repeat purchase decisions are repeated consumer purchasing activities within a certain period of time and are positive for a product or service based on past experience, after the first purchase of a product or service. Consumers who are satisfied with the products they receive make repeat purchases. Whether Customer Relationship Management affects Purchasing Decisions and Whether Knowledge is able to moderate the relationship between the two variables. This study aims to determine how much influence Customer Relationship Management and Knowledge have in influencing repeat purchase decisions o

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Ellyawati, Jeanne. "Double Deviation Investigation Of Perceived Service Recovery Justice: A Study On The Indonesian Airline Industry." Journal of Applied Business Research (JABR) 33, no. 6 (2017): 1263–72. http://dx.doi.org/10.19030/jabr.v33i6.10059.

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This study aimed to establish a fair service recovery model based on customer perception on the Indonesian domestic airline industry under force majeure conditions. The study tried to investigate the influence of perceived service recovery justice on service recovery satisfaction (SRS), repeat purchase, and word of mouth (WOM). A sample of 300 aircraft passengers was selected using a survey. The response rate was 84.33%. Regression analysis was employed to verify the hypotheses. Based on the empirical research, it was found that perceived service recovery justice (distributive, procedural, and

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Ramdhani, Rommy Mochamad, Bahtiar Usman, Hermanto Yaputra, and Barkah Rosadi. "Service creativity, service excellence, and digital marketing on repeat purchase behavior mediated by customer satisfaction: Educational insights from wellness yoga programs." Educenter : Jurnal Ilmiah Pendidikan 3, no. 2 (2024): 132–44. http://dx.doi.org/10.55904/educenter.v3i2.1256.

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This study explores the influence of service creativity, service excellence, and digital marketing on repeat purchase behavior, with a focus on the educational aspects of wellness yoga programs. Conducted across various regions including Bandung, Klaten, Mojokerto, and Ubud, with a sample of 200 respondents, the research employed AMOS 24 for data analysis. The findings reveal that service excellence, digital marketing strategies, customer satisfaction, and brand image significantly affect repeat purchase behavior. Notably, brand image has a strong influence, potentially fostering customer loya

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Thitikarn Sirican and Chutima Wangbenmad. "The Effect of Accessibility and Retail Service Quality on Repeat Purchase in the Traditional Store of the Consumer." AMAR (Andalas Management Review) 9, no. 1 (2025): 13–22. https://doi.org/10.25077/amar.9.1.13-22.2025.

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This study aimed to examine the influence of accessibility and retail service quality of traditional retail stores on consumers’ repeat purchase decisions. The sample consisted of 400 consumers who had made repeat purchases from traditional retail stores in the Su-ngai Kolok District, Narathiwat Province. Data were analyzed using descriptive statistics (percentage, mean, and standard deviation) and inferential statistics, specifically stepwise multiple regression analysis. The quantitative findings revealed that consumers perceived a high level of accessibility to traditional retail stores, wh

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Teti Aliyanti. "The Influence of Brand Marketing Strategy, Price Discounts and Formation of Loyalty on Consumer Repurchase Intentions on the Shopee Platform (Literature Review Management Students at Bhayangkara University, Jakarta Raya - Bekasi)." Greenation International Journal of Economics and Accounting 2, no. 3 (2025): 263–71. https://doi.org/10.38035/gijea.v2i3.317.

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This research aims to analyze the influence of brand marketing strategies and price discounts on the formation of consumer loyalty and repurchase intentions on the Shopee e-commerce platform. In the competitive digital era, understanding the factors that influence consumer loyalty and repeat purchase intentions is crucial for the sustainability of e-commerce businesses. This study uses a quantitative approach with a sample of Management students from Bhayangkara University, Jakarta Raya - Bekasi who are Shopee customers. This research shows that implementing brand marketing strategies and prov

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Dewi, Yulia Puspita, and Nova Adhitya Ananda. "KEPUTUSAN PEMBELIAN PADA MIXUE DI KECAMATAN SUMBAWA MELALUI PERSEPSI HARGA, LOKASI DAN KUALITAS PRODUK." Jurnal Nusa Manajemen 2, no. 2 (2025): 460–79. https://doi.org/10.62237/jnm.v2i2.286.

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This study aims to test the Purchase Decision at Mixue in Sumbawa District Can Be Seen From the Perception of Price, Location and Product Quality. This study uses a quantitative method with a descriptive approach. Data collection techniques using questionnaires. The sample in this study amounted to 100 respondents through the Paul Leedy formula and the Non Probability Sampling technique with the Purposive Sampling approach. Three Boxs Method data analysis technique. The results of the study indicate that the Purchase Decision at Mixue in Sumbawa District can be seen from the Perception of Pric

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Ailawadi, Kusum L., Karen Gedenk, Christian Lutzky, and Scott A. Neslin. "Decomposition of the Sales Impact of Promotion-Induced Stockpiling." Journal of Marketing Research 44, no. 3 (2007): 450–67. http://dx.doi.org/10.1509/jmkr.44.3.450.

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Promotion-induced consumer stockpiling has a negative impact on manufacturers because it moves forward in time brand sales that would have occurred later at full margin. However, the resultant increase in consumer inventory has two potential benefits: increased category consumption and preemptive brand switches (the additional inventory of the promoted brand preempts the consumer's purchase of a competing brand in the future). Furthermore, there is a potential impact on repeat purchases of the stockpiled brand after the promotion. In this article, the authors present a model and simulation-bas

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Lu, Meili, Zuoliang Ye, and Yufei Yan. "Research on e-commerce customer repeat purchase behavior and purchase stickiness." Nankai Business Review International 9, no. 3 (2018): 331–47. http://dx.doi.org/10.1108/nbri-05-2017-0026.

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Purpose The purpose of this paper is to study the regularity of the e-commerce customer repeat purchase behavior, and provide new ideas and methods for e-commerce vendor’s e-commerce customer management. Design/methodology/approach Through analysis of the priority in activity mechanism and new customers’ dynamic growth in customer’s purchase behavior, this paper builds a model of the customer’s purchase frequency, which can be verified by the empirical data gathered from www.taobao.com, www.jd.com, www.yhd.com and www.amazon.com. Findings This paper discovers the regularity that the customer’s

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