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1

Aula, Pekka. Strategic reputation management: Towards company of good. Routledge, 2008.

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2

Group, Primary Research. Survey of corporate practices in monitoring the company reputation on the internet. Primary Research Group, 2012.

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3

Frans, Anthonissen Peter, ed. Crisis communication: Practical public relations srategies for reputation management and company survival. Kogan Page, 2008.

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4

1952-, Weaver Russell L., ed. The right to speak ill: Defamation, reputation, and free speech. 2nd ed. Carolina Academic Press, 2005.

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5

DeCotiis, Tom. Make it glow: How to build a company reputation for human goodness, flawless execution, and being best-in-class. Greenleaf, 2008.

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6

Paul, Turner, ed. The admirable company: Why corporate reputation matters so much and what it takes to be ranked among the best. Profile, 2008.

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7

Klyuchevskaya, Irina. Promotion of a hotel company in the new economic conditions of market development: trends and features. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2169738.

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For the first time, the monograph presents the results of a study on the identification of marketing trends and their application in the promotion of hotel companies. The author identifies the following areas of marketing technologies for hotel promotion: the practice of using Internet and digital technologies in promotion, the use of artificial intelligence in marketing communications, the introduction of omnichannel marketing into the communications system - a new concept and practice taking into account the specifics of the hotel business in modern conditions, the specifics of using direct
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8

Gaines-Ross, Leslie, ed. Corporate Reputation. John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119203506.

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9

Klewes, Joachim, and Robert Wreschniok, eds. Reputation Capital. Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-01630-1.

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10

Helm, Sabrina, Kerstin Liehr-Gobbers, and Christopher Storck, eds. Reputation Management. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-19266-1.

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11

Griffin, Gerry. Reputation management. Capstone Pub., 2002.

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12

Online Reputation Management Company India | ORM Services Chennai. https://www.webindia.com/online-reputation-management.php, 2019.

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13

Aula, Pekka, and Saku Mantere. Strategic Reputation Management: Towards a Company of Good. Taylor & Francis Group, 2020.

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14

Aula, Pekka, and Saku Mantere. Strategic Reputation Management: Towards a Company of Good. Taylor & Francis Group, 2020.

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15

Aula, Pekka, and Saku Mantere. Strategic Reputation Management: Towards a Company of Good. Taylor & Francis Group, 2020.

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Aula, Pekka, and Saku Mantere. Strategic Reputation Management: Towards a Company of Good. Taylor & Francis Group, 2020.

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17

Coen, Leonard. CSR and Company Reputation: Corporate Social Responsibility und Unternehmensreputation. GRIN Verlag GmbH, 2010.

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18

CEO capital: A guide to building CEO reputation and company success. Wiley, 2003.

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19

Gaines-Ross, Leslie. CEO Capital: A Guide to Building CEO Reputation and Company Success. Wiley & Sons, Incorporated, John, 2007.

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20

Pownall, Charlie. Managing Online Reputation: How to Protect Your Company on Social Media. Palgrave Macmillan, 2015.

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21

Anthonissen, Peter. Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival. Kogan Page, Limited, 2008.

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22

Gaines-Ross, Leslie. CEO Capital: A Guide to Building CEO Reputation and Company Success. Wiley, 2002.

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23

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival. Kogan Page, Limited, 2009.

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24

Managing online reputation: How to protect your company on social media. 2015.

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25

Adamson, Jim. The Denny's Story: How a Company in Crisis Resurrected Its Good Name and Reputation. Wiley, 2000.

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26

Executives' Guide to 21st Century Corporate Citizenship: How Your Company Can Win the Battle for Reputation and Impact. Emerald Publishing Limited, 2017.

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27

College, Boston, Dave Stangis, and Katherine Valvoda Smith. Executive's Guide to 21st Century Corporate Citizenship: How Your Company Can Win the Battle for Reputation and Impact. Emerald Publishing Limited, 2017.

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College, Boston, Dave Stangis, and Katherine Valvoda Smith. Executive's Guide to 21st Century Corporate Citizenship: How Your Company Can Win the Battle for Reputation and Impact. Emerald Publishing Limited, 2017.

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29

Decotiis, Tom. Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class. Greenleaf Book Group Llc, 2008.

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30

Quality Revolution: The Flood, the Re-Birth, the Race. the 21 SECRETS to GET YOUR COMPANY REPUTATION to the TOP of the MARKET. Lulu Press, Inc., 2018.

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31

Vanel, Hervé. Muzak Incorporated. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037993.003.0003.

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This chapter discusses the history of Muzak. The Oxford English Dictionary defines Muzak as “the proprietary name of a system of piped music for factories, restaurants, supermarkets, etc.; also used loosely, with small initial, to designate recorded light background music generally.” Muzak “proper” owes its name to General George Owen Squier (1865–1934), a chief signal officer in the United States Army who, in 1922, founded Wired Inc., a company “employ[ing] electric power lines to transmit news programs, music, lectures, general entertainment and advertising directly into private homes.” In 1
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32

Manko, Katina. Ding Dong! Avon Calling! Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190499822.001.0001.

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The Avon Lady was a woman who sold cosmetics door-to-door and earned commissions on her sales. In the 1950s, she became famous in a long-running advertising campaign that featured a two-chime doorbell, “Ding Dong!,” followed by the greeting “Avon Calling!” At that time, more than 250,000 women worked as Avon Ladies, and together they represented the largest female direct sales force in the world. Avon began as the California Perfume Company in 1886. Its founder, David McConnell, had sought to provide women with an independent business opportunity largely hoping to soften the seedy reputation o
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33

Troupe, Shelley. From Druid/Murphy to. Edited by Nicholas Grene and Chris Morash. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780198706137.013.26.

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During the same years that Brian Friel was associated with Field Day, Tom Murphy began working closely with the Galway-based Druid Theatre company. In its early years, Druid had established its reputation primarily with productions of Synge’s work; however, beginning in the mid-1980s, the company began to work closely with Murphy, whoseBailegangairewould be one of the most important plays of the decade. The association between writer and company culminated in 2012 with the DruidMurphy cycle, a production of three of Murphy’s major plays that toured internationally to critical acclaim. Examinin
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34

Swift, Taylor. Reputation. 2017.

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35

Ron, James, Shannon Golden, David Crow, and Archana Pandya. Reputation. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780199975044.003.0003.

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This chapter surveys global South publics’ definitions of “human rights” and perceptions of local human rights organizations. Many human rights practitioners fear negative public opinions about human rights ideas and organizations, such as seeing them as protecting criminals or terrorists, imposing foreign ideas, or offering a rhetorical “cover” for offenses of governments. Data show, however, that people generally regard “human rights” very positively and have high levels of trust in local human rights organizations. Another key finding is that pro-human rights constituents generally have ant
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36

Robins, Denise. Reputation. Hodder & Stoughton, 2014.

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37

Knox, Malcolm. Reputation. Melbourne University Press, 2010.

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38

Origgi, Gloria. Reputation. Translated by Stephen Holmes and Noga Arikha. Princeton University Press, 2019. http://dx.doi.org/10.23943/princeton/9780691196329.001.0001.

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Reputation touches almost everything, guiding our behavior and choices in countless ways. But it is also shrouded in mystery. Why is it so powerful when the criteria by which people and things are defined as good or bad often appear to be arbitrary? Why do we care so much about how others see us that we may even do irrational and harmful things to try to influence their opinion? The author of this book draws on philosophy, social psychology, sociology, economics, literature, and history to offer an illuminating account of an important yet oddly neglected subject. Filled with surprising insight
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39

Reputation. ReadHowYouWant.com, Limited, 2011.

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40

Reputation. 2017.

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41

Reputation. Dutton, 2019.

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42

Fontaine, Duane. Reputation. Independently Published, 2020.

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43

Sharp, Rebecca. Reputation. Independently Published, 2018.

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44

Flanagan, Lauren. Reputation. Bumble Bee Books, 2022.

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45

Nikas, Ekaterine. Reputation. Little Fox, 2014.

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46

Williams, Marjorie, and Timothy Noah. Reputation. PublicAffairs, 2008.

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47

Reputation. Simon & Schuster, Limited, 2022.

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48

Reputation. Thorndike Press Large Print, 2022.

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49

Reputation. Jenna Hartley, 2024.

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50

Reputation. JMS Books LLC, 2023.

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