Relevant bibliographies by topics / Resistance to marketing / Dissertations / Theses
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Dissertations / Theses on the topic 'Resistance to marketing'

Author: Grafiati
Published: 10 March 2023

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1

Urbina, Elena Luisa. "Nonprofit Resistance to Marketing: A Case Study." Thesis, The University of Arizona, 2015. http://hdl.handle.net/10150/578884.

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This paper examines marketing issues in small, local nonprofit organizations as well as trends in the sector related to marketing. Specifically, it looks to uncover the root causes to the issue in the nonprofit sector of resistance to devoting resources to marketing efforts as well as the potential implications of this for those organizations. The results of this case study open up further questions and opportunities for research into the practices of this type of nonprofit regarding what can be done to change infrastructure and best practices in order to actively use marketing techniques to c
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2

Mukherjee, Ashesh. "The effect of novel attributes on product evaluation : explaining consumer resistance to technological innovation /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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3

Glassco, Michael Alan. "Contested images: the politics and poetics of appropriation." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/2875.

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As a tactic of dissent and political protest, appropriation artists use commercial and government images to critique power, by subverting the intended message and displaying their critique in public spaces. Appropriation activists are revolutionary subjects, graphic agitators, and rebellious bricoleurs who engage in the tactics of guerrilla semiotics, `subvertising,' fauxvertising and culture jamming, to expose advertising imagery as a system of ideology that manufactures identity, sublimates desire, and naturalizes the co
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4

Martikainen, Ida, and Anttonina Pitkänen. "The Significance of Consumers’ Perceived Authenticity to Engagement : Explorative Research of Influencer Marketing in Instagram." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-157376.

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Background: Consumers have created resistance towards marketing which can be seen for example as cynicism and criticism towards advertisements. Consequently, marketers do not achieve the aimed effect to consumers as easily as earlier. Authentic advertisement is said to be a tool to surpass the consumers’ resistance. Additionally, authenticity is argued to be the cornerstone of modern marketing and influencer marketing is said to be an appropriate channel fostering this. Aim: With this thesis the aim is to research how this the perceived authenticity of consumers affect on the engagement in Ins
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Mitchell, Lorianne D., Jennifer D. Parlamis, and Sarah A. Claiborne. "Overcoming Faculty Avoidance of Online Education: From Resistance to Support to Active Participation." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/8298.

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The online delivery of higher education courses and programs continues to expand across academic disciplines at colleges and universities. This expansion of online education has been precipitated by, among other things, (a) the rise in personal computer ownership, (b) the ease of access to the Internet, (c) the availability and continuous improvement in technology for the delivery of online courses, and (d) the increase in demand for online courses by both traditional and nontraditional students. However, the proliferation of online education has not been enthusiastically supported by all cons
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Dalpian, Paulo Roberto Chaves. "Um carro a menos : a contra-hegemonia e a resistência ao consumo." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/76842.

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Estudos sobre diferentes comunidades e suas resistências ao consumo mostram a crescente onda de opções alternativas de estilo de vida, opostas ao esfacelamento das comunidades no ambiente de mercado – e seu subsequente restabelecimento em contextos de eventos e grupos com interesses especiais. Este estudo buscou compreender a atividade contra-hegemônica e sua ligação com resistência ao consumo na cidade de Porto Alegre, Rio Grande do Sul, Brasil no evento Massa Crítica, contexto que se caracteriza por pregar valores contrários à cultura vigente de consumo, uma maior ligação com a comunidade e
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Mitchell, Lorianne D., Jennifer D. Parlamis, and Sarah D. Claiborne. "Overcoming Faculty Avoidance of Online Education: From Resistance to Support to Active Participation." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/6772.

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The online delivery of higher education courses and programs continues to expand across academic disciplines at colleges and universities. This expansion of online education has been precipitated by, among other things, (a) the rise in personal computer ownership, (b) the ease of access to the Internet, (c) the availability and continuous improvement in technology for the delivery of online courses, and (d) the increase in demand for online courses by both traditional and nontraditional students. However, the proliferation of online education has not been enthusiastically supported by all cons
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8

Mitchell, Lorianne D. "Best Practices for New Online Management Education Instructors to Overcome Resistance to Online Teaching: New Insights." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/6771.

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Enrollment in online courses has increased rapidly in the last two decades, and exponentially in the last few years (Seaman, Allen, & Allen, 2018) as part of an e-revolution, especially in business schools (Kumar, Kumar, Palvia, & Verma, 2019), in which access to and use of information technology has become widespread. Instructors are one of the most important variables in online teaching as they function as the source of content for, and facilitators of, the online course. Some faculty, however, are ambivalent about teaching online for a variety of reasons (Mitchell, Parlamis, & Claiborne, 20
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9

Bedford, Christian. "An analysis of the use of political marketing by an insurgent group : a case study of the Mojahedin-e Khalq Organization." Thesis, McGill University, 2006. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=99575.

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In his 2005 work entitled The Marketing of Rebellion , author Clifford Bob explores the phenomenon of political marketing and its use by insurgent groups struggling to achieve their aims, most often against a central government opposed to their platform. In his book, Bob makes two central arguments: that courting support from non-governmental organizations (NGOs) is central to the success of insurgent groups; and that support is given to insurgent groups from NGOs not because of need, but rather because of political marketing techniques that insurgent groups use to attract that support. Thus,
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10

Salomon-Mourre, Marie-Laure. "Résistance à la persuasion : tentative de modélisation à partir d'une publicité sociale anti-tabac." Thesis, Paris Est, 2013. http://www.theses.fr/2013PEST0057.

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Cette thèse propose de modéliser la résistance à la persuasion dans le cadre du marketing social. Le modèle conceptuel proposé s’appuie sur la Théorie du comportement planifié (Ajzen, 1985) augmentée de variables issues des modèles de persuasion à routes multiples (ELM, HSM), du Persuasion Knowledge Model (Friestad et Wright, 1994) et de la théorie de l’orientation régulatrice (Higgins, 1997). Une validation empirique est proposée sous forme d’expérimentation pré-post auprès d’étudiants fumeurs à qui on a présenté une publicité contre le tabac. Les données sont analysées par la méthode des équ
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11

Shabani, Maryam. "A Model of Crucial Factors Influencing on the Innovation Resistance for Purchasing Innovative Passenger Vehicles in Automotive Industry of Iran." Doctoral thesis, Universitat Internacional de Catalunya, 2020. http://hdl.handle.net/10803/670677.

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Purpose: The goal of this thesis is to render a model of influencing factors on Innovation resistance for purchasing innovative passenger vehicles in Auto industry of Iran. Design/Methodology/Approach: The innovative passenger vehicles that are produced by 4 car manufacturing companies of Iran are selected. Data is collected in two phases, at the first step which is qualitative phase, 13 questionnaires are distributed among panel of experts who are managers and top experts of SAIPA car manufacturing company (Appendix 1). Then in the second phase which is quantitative, the questionnaire whi
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12

Velikova, Denitsa, and Georgina Todorova. "Employee Rebranding : The case of Vivacom." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18519.

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Problem: Rebranding in the services is a recent trend, which brings focus to the impor-tance of the employees in this process. Their attitudes, perceptions and views need to be considered by the management when creating the internal communication strategy related to the rebranding in order to direct the employees to the desired brand image. This raises the problem as how employees perceive the management`s rebranding efforts. Purpose: This study aims to focus on how rebranding is executed and communicated in-ternally to the employees of the company. It is interesting to find out how the employ
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13

Bellion, Amélie. "Une approche sémantique et dialogique de l'innovation "en train de se faire", entre co-construction de sens et activisme de la signification : une application au marché des nanotechnologies." Thesis, Rennes 1, 2014. http://www.theses.fr/2014REN1G035.

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L’objet de notre thèse est de situer l’analyse de l’innovation au niveau précis de la signification. Le point d’ancrage de l’étude d’une innovation est déplacé d’un point de vue purement technique à une approche représentationnelle et dialogique de l’innovation. Il s’agit de proposer une approche interprétative de l’innovation en procédant à l’analyse des imaginaires et représentations de trois catégories d’acteurs (offre, consommateurs et résistants) participant à la construction de sens d’un marché innovant « en train de se faire » : les nanotechnologies. En envisageant l’innovation comme un
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14

Gemayel, Youssef. "Effets des caractéristiques des cadeaux promotionnels, offerts par les entreprises du médicament, sur les prescriptions des médecins : le rôle médiateur de la réactance situationnelle : le cas du Liban." Thesis, Université Grenoble Alpes (ComUE), 2016. http://www.theses.fr/2016GREAG007.

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Les entreprises du médicament font partie intégrante de la chaîne de soin et sont en interaction quotidienne avec les médecins. Ce travail doctoral vise à comprendre l’influence du don de cadeaux, le cadeau étant un élément fondamental du processus d’interaction entre les laboratoires pharmaceutiques et les médecins prescripteurs. Cette pratique n’étant pas sans risques, il convient d’en estimer plus précisément les conséquences en matière de prescriptions, mais également en matière de ressenti des médecins. En effet, face aux incitations des laboratoires pharmaceutiques, les médecins peuvent
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15

Martel, Eric. "Au nom de, pour et avec les clients, la résistance des salariés au contact autour de la relation de service." Thesis, Université Paris-Saclay (ComUE), 2015. http://www.theses.fr/2015SACLS087/document.

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Dans ce travail de recherche, nous analysons des phénomènes de connivence à caractère oppositionnel, désignés sous le terme de « résistance conjointe » impliquant des salariés au contact et des clients dans le cadre de la relation de service. Pour cela, nous explorons trois courants de la littérature que sont : la résistance des salariés, la résistance des consommateurs et la relation de service. Cette recherche qualitative est adossée à trois études de cas : une grande enseigne culturelle, une entreprise issue du service public et une organisation du secteur de la santé. Elle est principaleme
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16

Elhajjar, Samer. "Compréhension de la contestation de la publicité environnementale : principes et conséquences." Thesis, Strasbourg, 2016. http://www.theses.fr/2016STRAB007/document.

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Cette recherche s‘attache à comprendre le phénomène de la contestation de la publicité environnementale. En effet, peu de recherches ont été conduites sur ce sujet. L'objectif de cette thèse est d'explorer les contours de la notion de contestation publicité environnementale tout en identifiant les raisons, les manifestations et les risques qui lui sont associés. Trois études empiriques, une qualitative et deux expérimentales, montrent que qu'il existe des motifs de contestation rattachés aux éléments de la publicité et d'autres liés à la confiance du consommateur envers les publicités vertes.
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17

Cambefort, Marine. "Rôle du leadership d'opinion dans la résistance du consommateur à la marque : approche multi-méthodes." Thesis, Aix-Marseille, 2016. http://www.theses.fr/2016AIXM1039/document.

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Cette thèse étudie le rôle du leadership d’opinion dans un contexte particulier : celui de la résistance du consommateur à la marque. Afin de répondre à cet objectif, trois études sont menées. Une étude ethnographique permet de définir les caractéristiques et les rôles des leaders d’opinion dans un groupe de résistance. Les leaders se distinguent par leur statut, à la fois formel et informel. Ils présentent des caractéristiques socio-démographiques, psychologiques et relatives à leurs habitudes de consommation. Ils endossent trois types de rôles : l’influence sur la résistance des militants et
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18

Rodriguez, Virginie. "Contributions à la modélisation de l’intrusion publicitaire perçue dans le cas de la téléphonie mobile." Thesis, Paris 2, 2019. http://www.theses.fr/2019PA020019.

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Avec l’avènement d’Internet, le consommateur se retrouve désormais exposé à un grand nombre de publicités qu’il juge, la plupart du temps, intrusives et non respectueuses de sa vie privée. L’objectif de cette recherche est de déterminer de quelle(s) façon(s) atténuer l’intrusion publicitaire perçue par le consommateur. Les résultats de ce travail, issus d’une étude qualitative exploratoire conduite auprès de 32 individus (annonceurs, agences de communication, experts et consommateurs) et d’une expérimentation menée auprès de 655 répondants, confirment les hypothèses générales selon lesquelles
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19

Benhallam, Mouna. "La résistance socialement responsable à la consommation : proposition de conceptualisation et implications pour les pratiques du marketing." Thesis, Paris Est, 2016. http://www.theses.fr/2016PESC0099/document.

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Cette recherche s’intéresse aux mouvements de contestation à l’égard du système marchand et de ses dispositifs, ayant pour mobile les préoccupations sociales et environnementales. Ce travail vise à rendre compte de l’existence du phénomène de la résistance socialement responsable (RSR) à la consommation et de son intérêt, compte tenu de sa singularité et des enjeux managériaux qu’il implique. A travers une approche netnographique non participante mobilisant une méthode interprétativiste d’analyse des données, la recherche repose sur l’étude de trois communautés distinctes et représentatives du
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20

Marimo, Pricilla. "Gender Impacts of Molecular-Assisted Breeding: The Case of Insect and Disease Resistant Cassava in Nigeria." Thesis, Virginia Tech, 2009. http://hdl.handle.net/10919/33537.

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Cassava is the main staple crop in Nigeria. Using primary data from four south eastern states in Nigeria, the study assessed the gender impacts of improved cassava varieties. Comparative statistical analysis reveals that total female labor is higher than total male in cassava production, processing and marketing. Women spend more labor days than males for planting, weeding, harvesting, marketing and processing. The total female family labor is higher for adopters of new improved cassava varieties. There is however lower family labor input for both male and female adopters for clearing and plow
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21

Chen, Tsung-Cheng, and 陳宗承. "Epidemiology, Pathogenicity and Antimicrobial Resistance of Clostridium perfringens in Prior-Marketing Broilers in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/94025169652402896793.

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碩士<br>國立臺灣大學<br>獸醫學研究所<br>101<br>Clostridium perfringens (Cp) causes avian necrotic enteritis in commercial poultry. The aim of this study was to detect the Cp positive rate, intestinal lesions, intestinal bacterial counts, toxintyping, and antimicrobial resistance in prior-marketing 5-week-old healthy broiler chickens in Taiwan. From June 2012 to February 2013, 435 samples of ileum contents from 98 broiler farms were analyzed. The samples were cultivated on tryptose sulfite cycloserine under anaerobic conditions. Black colonies were cultivated on blood agar plate and egg yolk agar, typical Cp
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22

"Adoption and Resistance of Service Innovations by Travelers in the Sharing Economy." Doctoral diss., 2019. http://hdl.handle.net/2286/R.I.53760.

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abstract: This dissertation examines travelers’ innovation adoption and repurchase behaviors in the sharing economy. The central question is to what extent the tourism industry embraces service innovations in the sharing economy. Predicated upon behavioral reasoning theory, this research makes a contribution to the tourism study and diffusion of innovation literature, by exploring the influence of travelers’ reasonings in the innovation decision process. The dissertation follows a two-study format. The analysis contextualizes reasons for and against adoption, by incorporating appropriate const
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23

Johnson, Nastasje. "An evaluation of the factors affecting consumer resistance to innovation diffusion of e-cigarettes among South African university students." Thesis, 2016. http://hdl.handle.net/10539/21988.

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Submitted in full fulfilment of the requirements for the degree of MASTER OF COMMERCE (Marketing) at the UNIVERSITY OF THE WITWATERSRAND 2015<br>With an increase in the concern over the harmful effects of smoking traditional tobacco cigarettes, there has been an increase in the use of a smoking alternative considered to be a healthier option, namely the e-cigarette. Thus, it is of interest to understand certain factors surrounding the novelty, and this research has been conducted in terms of evaluating the predictors of the diffusion of innovations on consumer resistance towards the e-cig
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24

Zeier, Peter. "The validity of market entry strategies for crop protection products with specific reference to table grape/wine farms." Thesis, 2007. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000500.

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M.Tech. Business Administration. Business School.<br>The Cape Grape/Wine Industry has developed into an international industry renowned for producing some of the world's best grapes and wines. This industry is under constant threat from pests and diseases which have to be managed to remain competitive. Within this ever changing agricultural environment, the producers of crop protection products uses specific strategies to enter and capture the market with innovative new products. Agents/representatives as well as Grape growers were surveyed by means of a questionnaire to establish the needs, e
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Moreira, Felisberto de Barros Silva. "Gestão de mudança: estudo de caso: Unitel T+ (Cabo Verde)." Master's thesis, 2017. http://hdl.handle.net/10071/15753.

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Esta dissertação tem por objetivo compreender o processo de mudança que ocorreu numa empresa de telecomunicações, as práticas que os gestores de topo e intermédios adotaram na perspetiva de garantir a competitividade da empresa num setor altamente dinâmico, de rápidas alterações do ponto de vista económico, social, tecnológico e cultural. Para atingir esses objetivos, recorreu-se, como procedimento metodológico, à pesquisa qualitativa e aplicou-se entrevistas junto a seis líderes envolvidos diretamente no processo de mudança. Os resultados revelam a existência de práticas de gestão da mudança
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26

Nesselhauf, Lucas. "Wine and innovation - Consumer acceptance of new grape varieties and wine packaging." Doctoral thesis, 2018. http://hdl.handle.net/11858/00-1735-0000-002E-E51E-C.

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27

Stasko, Carly. "A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing." Thesis, 2009. http://hdl.handle.net/1807/18109.

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This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a cult
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