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1

Martin, Rodney. Marketing for hotels & restaurants. Wembley: Hotel andCatering Training Board, 1986.

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2

Bernstein, Jack. Local store marketing for restaurants. Manhattan Beach, CA: JB & me Pub., 1991.

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3

Scanlon, Nancy Loman. Marketing by menu. New York: Van Nostrand Reinhold, 1985.

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4

Scanlon, Nancy Loman. Marketing by menu. 3rd ed. New York: John Wiley, 1999.

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5

Scanlon, Nancy Loman. Marketing by menu. 2nd ed. New York: Van Nostrand Reinhold, 1990.

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6

Feltenstein, Tom. Foodservice marketing for the '90's: How to become the no. 1 restaurant in your neighborhood. New York: John Wiley, 1992.

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7

Feltenstein, Tom. Foodservice marketing for the '90s: How to become the #1 restaurant in your neighborhood. New York: Wiley, 1992.

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8

Seaberg, Albin G. Menu design: Merchandising and marketing. 4th ed. New York: Van Nostrand Reinhold, 1991.

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9

Ochsner, Kris T. Marketing wine in Washington restaurants and hotels. Pullman: Cooperative Extension, College of Agriculture and Home Economics, Washington State University, 1988.

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10

Ochsner, Kris T. Marketing wine in Washington restaurants and hotels. [Pullman, Wash.]: Agriculture Research Center, College of Agriculture and Home Economics, Washington State University, 1986.

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11

Steadman, Dave. Restaurant biz is show biz!: Why marketing is the key to your success. Greenlawn, N.Y: Whittier Green Pub. Co., 1991.

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12

Alexander, Marya Charles. Solo diners: The untapped mega-market of the 1990s. Natural Bridge Station, Va: Rockbridge Pub. Co., 1990.

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13

Reisen, Michael. Die Absatzpolitik von Gastronomiebetrieben. Göttingen: O. Schwartz, 1986.

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14

National Restaurant Association (U.S.). Research Dept. Attitudes toward nutrition in restaurants: Assessing the market. Washington, D.C: The Association, 1990.

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15

Bill, Marvin, ed. 50 proven ways to build restaurant sales & profit. Gig Harbor, WA: Hospitality Masters Press, 1997.

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16

Educational Foundation (National Restaurant Association), ed. Building foodservice sales: Manager handbook. Chicago: National Restaurant Association, Education Foundation, 1993.

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17

Latto, Dawn E. An inquiry into the effectiviness of the internal marketing campaign of Mc Donald's restaurants in Ireland. Dublin: University College Dublin, Graduate School of Business, 1998.

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18

Schneider, Willy. McMarketing: Einblicke in die Marketing-Strategie von McDonald's. Wiesbaden: Gabler, 2007.

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19

Reid, Robert D. Hospitality marketing management. 2nd ed. New York: Van Nostrand Reinhold, 1989.

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20

Reid, Robert D. Hospitality Marketing Management. New York: John Wiley & Sons, Ltd., 2009.

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21

Reid, Robert D. Hospitality marketing management. 3rd ed. New York: J. Wiley, 2001.

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22

Rzemieniak, Magdalena. Mystery shopping w budowaniu tożsamości organizacyjnej. Lublin: Politechnika Lubelska, 2011.

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23

Greene, Melvyn. Marketing hotels and restaurants into the 90's: A systematic approach to increasing sales. 2nd ed. Westport, Conn: AVI, 1987.

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24

Kankam, Amma Asante. Marketing in the Hotel and Catering Industry: How to increase sales in hotels and restaurants. Tema: Ghana Publishing Corp., 1986.

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25

O'Leary, Barry W. The operation of internal marketing and empowerment in service provision: Fact or fiction? Dublin: University College Dublin, 1994.

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26

City, New Word. How McDonald's got its groove back. Upper Saddle River, N.J: Pearson Education Pub. as FTPress, 2010.

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27

Buist, Ron. Tales from under the rim: The marketing of Tim Hortons. Fredericton, N.B: Goose Lane, 2003.

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28

Barbosa, Míriam de Aguiar. Comunicação no mercado de consumo transnacional: McDonald's : a montagem do sabor igual sem igual. São Paulo, SP , Brasil: Annablume, 2000.

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29

Staff, National Restaurant Association. Hospitality and Restaurant Marketing. Prentice Hall PTR, 2012.

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30

Jakobsen, Robert Mark. Restaurant Marketing. Books on Demand GmbH, 2017.

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31

Restaurant Marketing. Pearson Education, Limited, 2006.

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32

Restaurant Marketing. Pearson Education, Limited, 2008.

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33

Abbas, Wael. Marketing Plan for Restaurants. Independently Published, 2018.

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34

Menu Marketing and Management. Prentice Hall, 2006.

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35

Jantsch, John, Ken Tucker, and Nina Radetich. Social Media Marketing for Restaurants. CreateSpace Independent Publishing Platform, 2017.

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36

Marketing for Hotels and Restaurants. HarperCollins Publishers Ltd, 1986.

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37

Guest-based marketing: How to increase restaurant sales without breaking your budget. New York: J. Wiley, 1997.

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38

Miller, R. K., and T. C. Walker. The 2000 Restaurant & Foodservice Market Research Handbook. Richard K. Miller & Associates, 2000.

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39

T, Bowen John, John M. Stefanelli, and Patti J. Shock. Restaurant Marketing for Owners and Managers. Wiley & Sons, Incorporated, John, 2013.

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40

T, Bowen John, John M. Stefanelli, and Patti J. Shock. Restaurant Marketing for Owners and Managers. Wiley & Sons, Incorporated, John, 2013.

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41

Don't 86 Your Restaurant Sales: A Turnkey Digital Marketing Program for Restaurants. Braughler Books, LLC, 2018.

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42

Staff, National Restaurant Association. ManageFirst: Hospitality and Restaurant Marketing. Pearson Education, Limited, 2012.

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43

Greene, Melvyn. Marketing Hotels and Restaurants into the Nineties. 2nd ed. Butterworth-Heinemann Ltd, 1987.

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44

Reid, Robert D., and David C. Bojanic. Hospitality Marketing Management. Wiley, 2005.

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45

Marvin, Bill. Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget. Wiley & Sons, Incorporated, John, 2007.

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46

Lynch, Richard L. Restaurant Marekting: Career Competencies in Marketing Series, Text-Workbook. 2nd ed. Glencoe/McGraw-Hill, 1989.

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47

Lynch, Richard L. Restaurant Marekting: Career Competencies in Marketing Series, Text-Workbook. Glencoe/McGraw-Hill, 1989.

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48

Steadman, Dave. Restaurant Biz Is Showbiz!: Why Marketing Is the Key to Your Success. Whittier Green Pub. Co., 1991.

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49

The Chipotle Effect: The changing landscape of the American Social Consumer and how Fast Casual is impacting the future of restaurants. Transmedia Press, 2012.

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50

Restaurant marketing in the new economy. Blaine, WA: Firepower Publishing, 2012.

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