Relevant bibliographies by topics / Retail brand experience

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Retail brand experience'

Author: Grafiati
Published: 7 September 2021
Last updated: 29 July 2025

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Journal articles on the topic "Retail brand experience"

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Garth, Hanna, and Michael G. Powell. "Rebranding a South Los Angeles Corner Store: The Unique Logic of Retail Brands." Journal of Business Anthropology 6, no. 2 (2017): 175. http://dx.doi.org/10.22439/jba.v6i2.5411.

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Retail brands are important mediators of culture and value that help us understand contemporary consumption. Drawing on a collaborative ethnographic approach to a corner store-rebranding project in South Los Angeles, we demonstrate the ways in which physical retail spaces and their curated product mix can shape specific types of shopping experiences and behaviors. Building on recent studies of brand, we argue that retail curation is another important consideration for understanding how brand communications are formed, filtered and expressed. Expanding on theorizations of brand we demonstrate h
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Elanchelian, Pavitra A/P. "Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA." International Journal of Tourism & Hospitality in Asia Pasific 5, no. 3 (2022): 76–91. http://dx.doi.org/10.32535/ijthap.v5i3.1890.

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IKEA is a fast-growing multinational home furnishings company started in 1943 in Sweden. Using a comparative analysis of the IKEA brand in Malaysia and China, this research intends to analyze the relationship between brand attitude, brand experience, brand love, and word of mouth. The data collected from China (N=100) and Malaysia (N=100) revealed that brand attitude, brand experience, and brand love impact word of mouth. This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand attitude, brand experience, and brand love in retail brands
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Khan, Imran, and Zillur Rahman. "Retail brand experience: scale development and validation." Journal of Product & Brand Management 25, no. 5 (2016): 435–51. http://dx.doi.org/10.1108/jpbm-07-2015-0943.

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Purpose The purpose of this paper is to develop and validate a multi-dimensional scale to measure retail brand experience. Design/methodology/approach Literature review and open-ended survey have been carried out to generate an initial pool of items. Item reduction has been done using exploratory factor analysis and validation of measures performed through confirmatory factor analysis and structural equation modeling. A total of six separate studies have been conducted to develop and validate the retail brand experience scale. Findings A 22-item seven-dimensional retail brand experience scale
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Khalil, Shahzad, and Mirza Ameen ul Haq. "Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience." iRASD Journal of Management 4, no. 1 (2022): 115–27. http://dx.doi.org/10.52131/jom.2022.0401.0066.

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This study is evaluating the customer-based retail brand equity by the effect of consumption value and brand experience. Considering Holbrook’s value typology, this study is investigating the value dimensions of efficiency, entertainment, excellence, and aesthetics of retail setup. The purpose of the study is to examine the impact of retail value i.e. efficiency, entertainment, excellence, aesthetics on retail brand equity by intervention of brand experience. This study would be applied on sample population who purchase products from various retail supermarket in Karachi and Lahore. This study
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Khan, Imran, and Zillur Rahman. "E-tail brand experience’s influence on e-brand trust and e-brand loyalty." International Journal of Retail & Distribution Management 44, no. 6 (2016): 588–606. http://dx.doi.org/10.1108/ijrdm-09-2015-0143.

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Purpose – The purpose of this paper is to examine the influence of e-tail brand experience on e-brand trust and e-brand loyalty. The study also tests whether gender moderates this influence. Design/methodology/approach – In all, 429 responses were collected using both offline and online survey methods. Confirmatory factor analysis and structural equation modelling techniques were performed to test the measurement and structural models using SPSS 20.0 and AMOS 20.0 statistical software. Findings – Empirical results confirm the impact of e-tail brand experience on e-brand trust and e-brand loyal
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Pham Thi Lan, Huong, Hong Ngo Thi, and Khai Tran Trieu. "Effects of Brand Experience on Brand Loyalty in Fashion Retail Business." Journal of Asian Business and Economic Studies 23, no. 03 (2016): 73–88. http://dx.doi.org/10.24311/jabes/2016.23.3.07.

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In the retail environment where fierce competition pressure can be perceived, the role of brand experience becomes increasingly important. This study addresses the theory of brand experience and verifies its relationship with brand loyalty as well as its scales and model in the fashion retail industry. With the data collected from direct personal interviews with 285 consumers aged between 18–35 of such two fashion brands as Ninomax and Blue Exchange in Danang City, the findings suggest positive effects of the constructs of brand experience concerning sense, emotion, cognition, and relation on
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Ferreira, Pedro, Sílvia Faria, and Carla Gabriel. "The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand." Management & Marketing. Challenges for the Knowledge Society 17, no. 1 (2022): 1–14. http://dx.doi.org/10.2478/mmcks-2022-0001.

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Abstract Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time. As such, offering emotional signals, meaning development, and strategic planning are critical to success when it comes to building strong and enduring relationships with customers. Based on 560 responses to a survey conducted in-store, this study tests the influence of brand experience on overall brand equity, through brand love, using a model of structu
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Rezaei, Sajad, and Naser Valaei. "Branding in a multichannel retail environment." Information Technology & People 30, no. 4 (2017): 853–86. http://dx.doi.org/10.1108/itp-12-2015-0308.

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Purpose The purpose of this paper is to investigate the structural relationship between online brand equity, brand experience, brand attitude, and brand attachment while considering the moderating effect of store type (online stores vs app stores) and product type. Design/methodology/approach A total of 459 completed online questionnaires were collected from experienced online (n=254) and app shoppers (n=205) to empirically test the proposed model. Partial least squares path modeling approach, a variance-based structural equation modeling, was performed to evaluate the measurement and the stru
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Ferreira, Pedro, Paula Rodrigues, and Pedro Rodrigues. "Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand." Management & Marketing. Challenges for the Knowledge Society 14, no. 3 (2019): 278–91. http://dx.doi.org/10.2478/mmcks-2019-0020.

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Abstract Framed by the consumer-brand relationship theory, this paper investigates the path from the brand-consumer behaviour interaction to the relationship durability and stability, through brand relationship quality. Specifically, it examines brand experience as an antecedent of brand love, and customer loyalty and satisfaction as outcomes in the retail setting. Based on 560 customers’ responses to a face-to-face questionnaire administered in a fashion brand retail store, research hypotheses were tested using a structural equation model. The findings suggest that brand experience influences
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Dastidar, Urshita Ghosh, Suhas Suresh Ambekar, Manoj Hudnurkar, and Abhay D. Lidbe. "Experiential Retailing Leveraged by Data Analytics." International Journal of Business Intelligence Research 12, no. 1 (2021): 98–113. http://dx.doi.org/10.4018/ijbir.20210101.oa6.

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The purpose of the study is to establish how in retail industry consumer data can be leveraged and analysed to provide customers an enhance shopping experience. Popular machine learning algorithms related to text mining aids in parsing the natural language and helps to understand the brand image and what the brand currently is lacking. In the last decade, although ecommerce brought a revolution in retail industry, shopping trends show that consumers spend more in offline store than online. The rise of omni-channel retailing and data-driven decision-making are shifting retailer focus to providi
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Dissertations / Theses on the topic "Retail brand experience"

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Evans, Leslie J. "Fashion-brand Experiences in Multi-channel Retailing: Impacts of Experience Dimensions and Experience Types on Brand Resonance." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc103312/.

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The brand behind the garment is what gives the product popularity, relevance to the consumer, and overall profitability. As time passes, markets are becoming flooded with more brands that inherently provide the commodities. As a result, fashion marketers must put more time and investment into stipulating ways for which their brand can reach a select target consumer and enhance repeat purchase intentions with their competitive differentiations. As their efforts engage, an experiential perspective emerges in the fashion industry. By comparing fashion brands and their different distribution chann
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Moody, Christine Jane. "Investigating how customer insights inform strategy leading to brand differentiation in the retail sector." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/87509/1/Christine_Moody_Thesis.pdf.

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Using qualitative research with case studies of firms in the Australian retail sector, this thesis explores the link between brand differentiation, customer insights, and strategy development to deliver a unique customer experience. The research focus is how brand expression is driven by customer insights. Findings indicate that customer experience is made tangible by the strategic design and alignment of the brand's expression and is crucial to retail success. A significant practical outcome is the development of the Brand Differentiated Model. Created as a tool to potentially assist retailer
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Street, Gemma Louise. "The role of curation in the design and development of brand experience in the luxury retail environment." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-curation-in-the-design-and-development-of-brand-experience-in-the-luxury-retail-environment(9f1d44c4-a9c6-4996-a45b-c573e3a1141d).html.

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This thesis explores the role of curation in the design and development of brand experience in the luxury retail environment. Three research objectives seek firstly, to gain an understanding of the meaning of curation in luxury retailing and identify the role, purpose and value to luxury retailers; secondly, to explore the different ways in which curation manifests itself in the luxury retail environment by examining sole brand and multi brand luxury retailers, and lastly, to identify how curation is brought to life through the curatorial roles within luxury retailers. In light of increasing g
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Peredo, Paredes Mireya Lucía, and Ortiz María Teresa Vargas. "Online brand experience, brand image, brand trust y customer satisfaction en relación al e-brand engagement en canales digitales de e-fashion retail." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655445.

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La industria del e-fashion retail evidencia un continuo crecimiento en los últimos años, ello acompañado de la creciente preferencia de compra de prendas de vestir a través de canales online por parte de los consumidores peruanos. Por tal motivo, es oportuno identificar los diferentes componentes que participan en relación a la experiencia online en canales de e-fashion retail. La presente investigación busca establecer relaciones entre el online brand experience, brand image, brand trust y customer e-satisfaction en función al e-brand engagement. Basado en una muestra de 400 encuestados en Li
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Eklund, Axel, and Daniel Söreng. "”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185372.

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“The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. In order to stand out from the competition, firms must adapt contemporary and efficient branding strategies. Moreover, firms must also account for the implications of the experience economy, which has seen customers gravitating towards holistic experiences, instead of commoditi
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Samuel, Mekus. "Strategies Retailers Use to Build Brand Loyalty and Improve Customer Experience." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4887.

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The use of strategy to build brand loyalty and improve customer experience by retail managers is essential in driving sales revenue and increasing profitability. Retail managers should perceive customer experience strategy as a tool for product differentiation, which could be leveraged to attain benefits, such as, repeat business, positive word of mouth, increased sales, and the competitive advantage. Some retail managers may not fully comprehend customer experience strategy, and may solely focus on individual facets such as, customer service and employee training. This qualitative multiple ca
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Winnberg, Adam, and Frida Mårtensson. "What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-22350.

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Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. The present study focusses on the grocery retail industry, which is rapidly shifting towards a more online purchasing setting. There is a need for further research regarding customer experience and customer loyalty, in an online grocery setting, with the aim to identifyimportant online attributes. Previous studies on online grocery and purchasing b
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León, Valdeiglesias Darío Rodrigo, and Rosas Mariel Alejandra Urquizo. "Factores de los “Pop-up stores” en relación al brand experience y a la intención de compra de las marcas de ropa de moda juvenil de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654039.

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A través de la evolución de los formatos retail y las modalidades de venta, muchas marcas de moda juvenil de Lima Metropolitana han adaptado el formato de sus tiendas, en función a ofrecer una experiencia diferente e innovadora con el objetivo de generar mayor intención de compra. A partir de lo anterior, es que se decidió por realizar un análisis que busca conocer la relación entre las“Pop-up stores” con la experiencia de marca y la intención de compra. Esta, fue investigada por medio de un tipo de investigación correlacional concluyente, con el fin de obtener la relación entre las variables
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Troiville, Julien. "La mesure du capital-marque du distributeur." Thesis, Rennes 1, 2013. http://www.theses.fr/2013REN1G016.

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Les distributeurs se caractérisent désormais comme de véritables marques qui cherchent à construire leur capital pour délivrer davantage de valeur aux consommateurs et ainsi tenter de les satisfaire, de les fidéliser et finalement d'améliorer leur performance. Si de nombreuses recherches académiques et managériales insistent sur la pertinence pour les entreprises de développer leur capital-marque, d'autres investigations rappellent la complexité dune telle tâche et les nombreuses difficultés afférentes à la mesure. Le distributeur n'échappe pas à cette complexité, pis encore, les spécificités
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HENNING, CAROLINE, and MALIN KÅMARK. "En kvantitativ studie om köpbeslutsprocessen : En undersökning inriktad på kvinnors konsumtion av konfektionsvaror till låga priser." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20678.

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Den svenska klädimporten har ökat dramatiskt och vårt samhälle har förändrats till ett konsumtionssamhälle där vi shoppar efter ”köp och släng” istället för ”slit och släng”. Den ökade klädkonsumtion är ett omdiskuterat samhällsproblem och mode är en färskvara som uppdateras i en allt snabbare takt. Ett stort utbud tillsammans med de låga priser som klädmarknaden är uppbyggd av uppmuntrar till impulsköp vilket gör det allt svårare för kunden att fatta medvetna köpbeslut. I denna studie kommer vi att utgå från Armstrong och Kotlers modell av köpbeslutprocessens som är uppbyggd av fem steg som
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Books on the topic "Retail brand experience"

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Otto, Riewoldt, ed. Brandscaping: Worlds of experience in retail design = Erlebnisdesign für Einkaufswelten. Birkhäuser-Publishers for Architecture, 2002.

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Ibrahim, Ibrahim. Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces and Develop a Successful Brand. Kogan Page, Limited, 2022.

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Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces and Develop a Successful Brand. Kogan Page, Limited, 2022.

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Huppatz, D. J. Designing Retail Experience in the 21st Century. Bloomsbury Publishing Plc, 2025. https://doi.org/10.5040/9781350423336.

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Covering 2001 to today,Designing Retail Experience in the 21st Centurypresents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social studies. Our retail experience has changed profoundly over the past two decades, largely due to the impact of digital technologies. While the rise of smartphones and online commerce threatened to displace ‘bricks and mortar’ stores, physical shopping has survived and, in some cases, thrived. Today, the most successful brands design experiences that e
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Dubberley, Dale. A Step by Step Guide to Radical Retail Growth: How the TOP 1% of Retail Brands Create Breakthrough Experiences that Drive Exponential Growth. Unstoppable CEO Press, 2024.

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Book chapters on the topic "Retail brand experience"

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Robinson, Mark L. "Building Brand Loyalty: Improving the Retail Fueling Experience." In Marketing Big Oil. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137388070_17.

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Masè, Stefania, and Ksenia Silchenko. "The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience." In Fashion Branding and Communication. Palgrave Macmillan US, 2017. http://dx.doi.org/10.1057/978-1-137-52343-3_5.

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Luckman, Susan, and Jane Andrew. "Creative Craft and Design Microenterprise in the Age of Social Media." In Creative Working Lives. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-44979-7_8.

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AbstractThis chapter reports upon how makers experience and negotiate the increasing demands of social media, in particular the highly visual and stylised world of Instagram. While a recurrent theme through the research was how ‘easy’ it is to establish an online retail presence, the work involved in maintaining and building their brand was identified consistently as the real challenge. It is in this context that the demands of social media as a new normal baseline eating up time makers would rather spend making appear as part of the new administrative burden facing the self-employed and creat
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Prodinger, Barbara, and Barbara Neuhofer. "Multisensory VR Experiences in Destination Management." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_15.

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AbstractThe rapid development of information and communication technologies (ICTs) and the high level of consumer acceptance have made it increasingly complex to retain loyal customers. Virtual Reality (VR) has become a solution that allows tourism providers to design technology-enhanced experiences along the entire customer journey. While most VR offers focus on pre-travel experiences, the potential of VR in the post-travel phase is still little explored. Considering that multisensory tourism experiences contribute to memory formation, the multisensory extension of VR (4D VR) in post-travel e
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Valta, Manuela, and Donata Vianelli. "Brand Experiences, Retail Scenarios, and Brand Images in the Fashion Industry." In Global Branding. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9282-2.ch015.

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Postmodern consumers experience fashion brands within numerous in-store and out-of-store contexts, and they tend to focus on their holistic experience with the brands across various retail scenarios. In a fashion brand context, the interaction of multiple retail environments greatly affects consumer behavior towards the brands. The objective of this chapter is to provide a review of the main issues related to brand management and customer experience management in a co-creation perspective. By overviewing the literature on brand management, retailing, and consumer behavior, the authors provide
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Valta, Manuela, and Donata Vianelli. "Brand Experiences, Retail Scenarios, and Brand Images in the Fashion Industry." In Sustainable Business. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9615-8.ch049.

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Postmodern consumers experience fashion brands within numerous in-store and out-of-store contexts, and they tend to focus on their holistic experience with the brands across various retail scenarios. In a fashion brand context, the interaction of multiple retail environments greatly affects consumer behavior towards the brands. The objective of this chapter is to provide a review of the main issues related to brand management and customer experience management in a co-creation perspective. By overviewing the literature on brand management, retailing, and consumer behavior, the authors provide
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Carvalho, João M. S., Sílvia Faria, and Daniel Alves de Oliveira. "Artificial Intelligence Effectiveness in Customer Experience at Retail." In Management and Marketing for Improved Retail Competitiveness and Performance. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8574-3.ch009.

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Many academics and practitioners now understand artificial intelligence (AI) as a new way for brands to interact with clients and a tool to improve customer experience. Many companies have implemented AI systems at their offline stores to enhance customer experience. However, some studies reveal that most individuals tend to prefer human interactions. This research aims to understand consumers' perceptions of the benefits of using AI in retail and how this can contribute to a positive experience. This study used an online survey distributed to a sample of customers of a well-known internationa
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Megchun, Beatriz Itzel Cruz. "Retail Design Brand Experiences through Merging Art, Design, and Science." In Advances in Media, Entertainment, and the Arts. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0666-9.ch011.

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This work explores retail design from a user experience approach to discuss how consultancies integrate art, design and science in commercial design to create memorable brand experiences. This demand to build a theoretical framework that explores research based user experience and branding in order to facilitate the introduction of key theoretical terms. Subsequently, it examines the relation between art and science within the realm of design in practice. Then, it is possible to choose case studies in which their brands exhibited different approaches to create a coherent identity throughout di
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Gam, Afnen, and Nedra Bahri Ammari. "Intelligent Customer Experience in a Connected Commerce Environment." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7192-7.ch015.

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The objective of this research is to examine the relationship between the smart customer experience and behavioral brand loyalty through relationship variables (satisfaction, trust, and brand attachment) in the retail sector. Behavioral brand loyalty was examined through positive word of mouth (proselytism), the client's intention to continue the relationship with the brand, and resistance to price increases in the context of connected commerce. A questionnaire was administered face-to-face to 302 French consumers who used smart technology during their shopping experiences. The results obtaine
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Jagani, Khyati, Falguni Vasavada Oza, and Himani Chauhan. "Customer Segmentation and Factors Affecting Willingness to Order Private Label Brands." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0257-0.ch011.

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E-grocery as a retail service of delivering grocers to consumer's door step is a new phenomenon for Indian consumers. Private label brands of e-grocery retail creates a new level of complication for consumers. As consumers are familiar with private label brands of popular supermarkets through past experience, they are not aware about private label brands of e-grocery retailer and therefore have not developed a level of trust with the private label brands making them reluctant to purchase private label brands from e-grocery retailers. However, there is lack of research done to understand the co
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Conference papers on the topic "Retail brand experience"

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Zhao, Yuxin, Xiaoyu Wang, Yan Chen, and Qian Wang. "Brand Satisfaction Analysis of New Retail Catering Industry Based on Brand Experience." In 2019 Chinese Control And Decision Conference (CCDC). IEEE, 2019. http://dx.doi.org/10.1109/ccdc.2019.8832750.

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Eduardo Tonin, Paulo, and Elton Nickel. "Shaping the Future of Physical Retail: Insights into Global Consumer Experiences." In 2025 Intelligent Human Systems Integration. AHFE International, 2025. https://doi.org/10.54941/ahfe1005873.

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This study investigates the global relevance of 14 consumer experience guidelines originally developed in Brazil using the “Experience Compelling Map,” a Design Thinking tool applied to physical retail. By observing 30 retail locations across Tokyo, Osaka, Kyoto, and Seoul, this research explores how sensory stimuli, personalization, and technology shape the shopping journey in Asia's leading markets. Findings indicate strong parallels between Brazilian insights and Asian practices, with personalization emerging in over half of the observed sites and visual and auditory stimuli enhancing brand
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Wijenayake, M. H. K. A., and R. Rathnayake. "Bridging consumer preferences and cultural norms in Sri Lankan lingerie retail through visual merchandising strategies." In Spatial Dynamics: Envisioning tomorrow’s Design through Advanced Practices. Faculty of Architecture Research Unit, 2024. https://doi.org/10.31705/faru.2024.45.

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This research aims to explore the interplay between Visual Merchandising, Consumer Preferences, and Cultural Norms within the context of Sri Lankan Lingerie retail. As the fashion retail sector in Sri Lanka undergoes transformative shifts, the challenge of aligning modern retail aesthetics with traditional values becomes increasingly significant. This paper seeks to investigate how Visual Merchandising strategies can effectively bridge this gap by resonating with Consumer Preferences while respecting cultural sensitivities. Using a mixed-methods approach that includes interviews, observations,
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Eduardo Hauqui Tonin, Paulo, and Elton Moura Nickel. "Experience compelling map: an auxiliary tool for user experience design in physical retail." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003217.

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The growth of online shopping is a recognized phenomenon and its strength has become even more evident during the Covid-19 pandemic. Despite the ease and speed of digital retail, one cannot lose sight of the physical store, responsible for ensuring the vitality of urban centers and promoting a more humane shopping experience. Current market and consumer movements call for a “Phygital” reality, an expression designed to represent the intersection of physical (offline) and digital (online) commercial environments.Design is about people. According to Lowdermilk (2018), you cannot create products
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Suruthika, M., and R. Mary Sophia Chitra. "A Study on AI-Powdered Virtual Shopping Assistants and Consumer Engagement: A Special Reference to Myntra App." In International Conference on Artificial Intelligence in Commerce and Management. Shanlax Publications, 2025. https://doi.org/10.34293/icaicm-25.ch014.

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In the rapid evolution of online shopping, artificial intelligence (AI) has played a significant role in improving customer experience and driving expansion. Myntra is a well-known online retailer in India that has been using AI to maintain its dominant position in the e-commerce industry. This study explores Myntra use of AI tools such as chatbots, machine learning, product recommendations, voice assistance, and visual discovery to deliver great product experiences and adjusts accordingly. As the retail industry undergoes significant changes due to digital transformation, the role of artifici
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Eduardo Hauqui Tonin, Paulo, Elton Moura Nickel, and Flávio Anthero Nunes Vianna Dos Santos. "Technology and sensory stimuli as support for physical retail experience design." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001792.

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With the Coronavirus pandemic and the necessary social isolation, purchases made by the digital channel gained a notable space, evidecing the changes in shopping habits that have been taking place over the last ten years. In Brazil, the growth of online shopping was 75% and in China, sales through e-commerce are expected to surpass sales in physical stores for the next two years to come (e-Marketer, 2021). In the age of digital interactions, consumers demand a new level of concern. Being at the center in the making of products and services, users define any and all design decisions. Euromonito
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Zhang, Hui, Wanyi Wei, and Yingping Cao. "The effect of congruity between background music language and brand culture on consumer behavior." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1005449.

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Numerous research have explored how musical elements affect consumer behavior in the retail scenario. But this claim has not been fully proven in the online shopping scenario, which has become one of the current mainstream consumption methods. Some researchers have stressed the value of musical congruity, the majority of their discussions have focused on the structural characteristics (rhythm, volume, genre, etc.) or affective characteristics (style, familiarity, valence, etc.), and the cultural characteristics (nation, territory, language, etc.) of music seem to be less discussed. This study
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Sontaite-Petkeviciene, Migle. "Customer-based brand equity creation for online grocery stores." In Research for Rural Development 2020. Latvia University of Life Sciences and Technologies, 2020. http://dx.doi.org/10.22616/rrd.26.2020.029.

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Given the growing worldwide tendencies of online shopping and increasing popularity of online grocery shopping, building customer-based brand equity for online grocery stores is gaining its popularity among business owners and marketers. Building good customer-based brand equity is considered to be one of the crucial goals for online businesses that leads to successful competition and good customer experience. The aim of this research is to determine customer-based brand equity dimensions for online grocery stores. To reach the aim, this paper adopts analysis and synthesis of scientific and pr
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Eduardo Hauqui Tonin, Paulo, and Celio Teodorico dos Santos. "Sensory-perceptual attributes in the creation of the store’s image: how they act on consumer behavior and improve physical retail experience." In Human Interaction and Emerging Technologies (IHIET-AI 2022) Artificial Intelligence and Future Applications. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe100882.

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With the recent Coronavirus pandemic and the necessary social isolation, purchases made by the digital channel, which had already been growing exponentially in the last decade, gained momentum around the world. Although attracted by the speed and convenience of e-commerce, today's customers are looking for the personalized and multi-sensory experience that only physical spaces are capable of offering. At this precise digital moment, in order to claim its importance and permanence in the current market that moves with dynamism, points of sale need to emphasize what they do best, that is, show t
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Alcantara, Hugo, and Cesar Alcantara. "The future of shopping - Changing Consumers’ Mindset through Metaverse Immersive Experiences: hibe Case Study." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001733.

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2021 represents the consolidation for e-commerce growth globally. Started in 2020, driven by COVID19 pandemic, consumers have been forced to drastically change their behaviors and preferences.Due to the disruption caused, people needed to remain at home to be safe, thus, ecommerce platforms represented a life saver as consumers were able to buy online and, either wait for the products to be delivered or decide to pick them up.Several platforms such as Amazon or Mercado Libre, retail ecommerce like Walmart and brand D2C platforms showed huge YoY growth, accelerating the adoption of these techno
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Reports on the topic "Retail brand experience"

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Knight, Dee K., HaeJung Maria Kim, and Lauren Vasquez. Cobranding with Pinterest: Expediting Apparel Retail Brand Experience. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1305.

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