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Dissertations / Theses on the topic 'Retail design'

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1

Garcia, Marina. "A.R.T. | Atmospheric. Retail. Therapy." Thesis, The George Washington University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1590877.

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Few activities today force us to interact in the way shopping does. Most retail stores today lack creativity and freshness because they do not provide a stimulating and personal experience. Shopping has been, and continues to be, a big factor within the urban landscape. Some would consider it to be the “last remaining form of public activity.” There is also a great need for more public space that encourages “existential existence.” As we exist in the World, we seek out a type of collective dwelling that gives us a sense of individuality. Retail can be a collaborative space that nourishes participation and allows for a meaningful experience.

This thesis proposes a fashion retail space in which art, inspiration, and exchange can thrive in the public realm of consumerism. Through the “essence of experience” patrons will have a higher understanding of fashion as art. Once this is accomplished the relationship of fashion to the social pulse can be felt. We benefit from unique and memorable experiences; in fact they allow us to achieve our sense of self and “existential existence.” Shopping has become one of the most common activities in which people are forced to interact with others. Thus, a retail space is where art, inspiration, and memory thrive. Through the “essence of experience” patrons can have a higher understanding of fashion as art. An overlap exists in ‘existential spatiality’ and the creation of art. Fashion and architecture are interpretations of societal situations and revelations. Experiencing fashion will clearly illustrate this connection for patrons within this space.

The “body of architecture” is a direct reference to the human body framework it provides. Through the play of various volumetric and architectural elements, this space will create a feeling or mood that promoting emotional satisfaction. Material compatibility is critical for both garment and spatial design. Composure and seduction, architects compose movement within a space, fashion designers compose movement of the human silhouette. Scale and light are other elements that run parallel to architecture and fashion. All these things produce memory, as well as impact who we are to become and the quality of how we exist. This project will be a mix of gallery, lab, retail and performance space, resulting in an existential space.

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Ledford, Veronica J. "GreenLife: A Sustainable Retail Space." VCU Scholars Compass, 2008. http://scholarscompass.vcu.edu/etd/1124.

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GreenLife is the name of the retail interior design project that embodies this thesis. Using interior design as a medium to influence customers,I sought to create an environment that promotes a connection to nature and an awareness of creative possiblities within the context of a store. It addresses the problem of personal social responsiblity by using shopping, a dominant activity in the western world, as a tool for change. As a project, GreenLife attempts to answer three questions: How does design inform cultural experience? How can a connection with nature inform consumerism? Can a store transcend its purpose from filling materialistic needs to become a place of fulfilment? I theorize that if offered a desireable alternative to products that create excess waste and harm our surroundings, an individual will choose the green option, because it will satisfy both a materialistic want and an emotional desire to feel good by personally contributing to help our environment. If these options are presented with a sense of beauty, fun and exploration, it can change how we culturally perceive social responsibility, removing guilt and making it a matter of course. GreenLife is a store designed as a model home with all products set up in a testable format. The interactive nature of the design is intended to provide education and a sense of security within a pleasureable experience, allowing people to confidently choose to live green in their own homes, and to thoughtfully consider the possiblities in other aspects of their lives.
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Mowrey, Corinne H. "Retail Facility Design Considering Product Exposure." Wright State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=wright1472487958.

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Bambrick, Dawn R. "Altering the modern retail landscape through design, a closer look at retail parks." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0008/MQ31545.pdf.

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5

Balestan, Thomas. "/ˈfluːɪd/ Design : Towards an inclusive fashion retail." Thesis, Konstfack, Industridesign, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-7336.

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/ˈfluːɪd/ is a project that explores the retail part of the fashion world. By creating an inclusive shopping experience, this project aims to escape the binary world of clothing stores. Working with second-hand pieces, the goal is not to create new garments, but to give everyone access to the full spectrum of clothes. In that way, /ˈfluːɪd/ aspires to provide a safe place which inspires self-expression and stimulates individuality as well as a sense of togetherness. Fluidity being the core concept, the proposal addresses different matters, such as gender, size and audacity. To implement gender fluidity, there will not be any gender categorization, but the clothes will be sorted by colors only. Getting rid of the existing labels and producing a new flexible size chart will initiate a personalized experience and harmonize the systems between the different brands. Designing /ˈfluːɪd/ is designing both an experience and a physical space, to provide a place which encourages anyone to express themself in public.
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Furbee, Dru D. "shop-NEXTFlexible Design and Prefabrication in Retail." University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1396454072.

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7

Hendry, Daniel, Lawrence Silcox, and Nobuko Yokoyama. "Communicating Sustainability through Design within Retail Environments." Thesis, Blekinge Tekniska Högskola, Avdelningen för maskinteknik, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2178.

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This thesis uses a systematic understanding of sustainability informed by human needs, learning and design theory to explore ways in which small retail environments can effectively communicate sustainability concepts. The envisioned outcome of successfully communicating and implementing sustainability within retail environments is a lasting change in people’s daily behaviors. The methods of literature review, surveys, human needs investigation and professional validation are used to develop a behavioral change model centered on human needs and learning as well as six communication guidelines. The appendix of this thesis contains a user-friendly pocket guidebook titled The Six Guidelines for Sustainable Retail. The guidebook is designed as a quick-reference tool for retailers, designers and employees. It contains principles, visuals and concepts of sustainability for daily communication and comprehension purposes.
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Wu, Jingjing, and Yuyu Wang. "Retail In-store Design and Sensory Cues." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37315.

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Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products.  The purpose of this study aims to investigate what sensory cues in a cosmetic shop have a better capacity to trigger female consumer’s positive emotion, as well as to identify the impact level of these sensory stimuli on female’s purchase intention in the cosmetic retail environment.  With the support of the proposed hypotheses and conceptual model from the theoretical framework, a quantitative research was conducted. A total of 188 responses was collected from online questionnaire. The target sampling population of the questionnaire was determined by using a judgmental convenience sampling.  The research demonstrated that both olfactory cues and tactile cues enable to trigger female’s consumer positive emotion in a cosmetic store. Furthermore, visual stimuli have the most positive influence on female consumer’s purchase intention in a cosmetic retail store.
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D’Aquino, de Paula Pedro Ivan. "Architectural Concepts in Retail Research." Thesis, KTH, Ledning och organisering i byggande och förvaltning, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-277722.

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The Retail industry is one of the most important areas in the Real Estate field. In retailing, design involves several aspects to create a communicative and attractive environment. Retailers are in an incessant search for the most vanguard design methods for branding promotion and customer attraction. Therefore, the architectural design is a significant strategy to increase commercial performance and a vital element for the store environment. This research aims to investigate the architectural concepts in retail research and to comprehend the design strategies for the spatial attractiveness. Based on the retail design research reviews, it is expected to find and comprehend the relation between available architectural concepts in retail research and the application for the shopping experience.
Detaljhandeln är en av de viktigaste områdena inom fastighetsbranchen. Inom detaljhandeln används design i flera aspekter för att skapa en kommunikativ och attraktiv miljö. Detaljhandeln söker konstant efter de mest avancerade designmetoderna för att marknadsföra sitt varumärke och och öka kundattraktion. Därför är arkitekturen en viktig strategi för att öka de kommersiella resultaten och ett viktigt element för butiksmiljön. Denna uppsat s syftar till att undersöka de arkitektkoncepten inom detaljhandeln och att förstå designstrategierna för rumslig attraktionskraft. Baserat på studier av detaljhandelsdesign och analys av designmetoder förväntas man hitta och förstå förhållandet mellan tillgängliga arkitektoniska koncept inom detaljhandelsforskning och applikationen för shoppingupplevelsen.
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Weigert, Massimo. "Responsive retail. L'ecommerce applicato ai mercati coperti della città." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2020.

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Nel corso dell’emergenza sanitaria, gli italiani chiusi in casa sono stati costretti a modificare rapidamente le proprie abitudini di acquisto, in alcuni casi ricorrendo al commercio digitale o, nel caso di alimentari e altri beni di prima necessità, anche al commercio di vicinato. La GDO ha saputo adattarsi grazie anche ai diversi servizi digitali e di delivery già attivi, attraverso le web-app ufficiali dei supermercati (come Esselunga o easyCoop), o tramite i servizi come Everli. Lo stesso non si può dire dei mercati alimentari delle città, i quali sono un elemento storico per alcune città italiane ed europee. Oltre a incrementare questo divario tra GDO e mercati, il lockdown in Italia ha fatto emergere ulteriori problematiche: la mancanza di un’adeguata infrastruttura logistica capace di rispondere alle numerose richieste degli utenti che si sono affacciati all’acquisto online e il mancato sviluppo di servizi digitali per l’acquisto di beni di prima necessità a distanza. Lo scopo della tesi è verificare le caratteristiche per la creazione di un differente servizio capace di rispondere alle circostanze dell’emergenza sanitaria che definiamo come “responsive retail”, un sistema di vendita B2B2C capace di sfruttare diversi canali digitali e fisici per vendere e generare nuovo valore dai commercianti dei mercati alimentari, coinvolgendo differenti segmenti di acquisto e utenti.
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Livingstone, Alison Kate. "Passenger experience and their implications for airports retail environment design." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/72761/1/Alison_Livingstone_Thesis.pdf.

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This project develops new knowledge on the full range of activities and interactions that make up airport passengers' retail experiences. The practical application of this new knowledge will improve the design of airport retail environments and will, in turn, improve passenger experiences, leading to further growth in the airport retail market. The novel methodological approach developed allowed for a new and deeper understanding of how passengers actually experience airport retail environments. Four significant outcomes were discovered: (i) the categorisation of the full range of retail activities and interactions passengers actually undertake, (ii) a new understanding of how passengers use and experience their free airport time, (iii) two new passenger market segments, and (iv) two passenger retail experience tools, with these identifying the broad range of airport-specific factors which influence passengers retail experiences.
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Vargas, Camilo A. "Universal design of a future grocery retail checkstand." Thesis, Atlanta, Ga. : Georgia Institute of Technology, 2008. http://hdl.handle.net/1853/24667.

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Shockley, Ted Jefferson. "Essays on retail store delivery system design strategies." Connect to this title online, 2009. http://etd.lib.clemson.edu/documents/1252424042/.

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Salleh, Kamarul Rashdan. "The influence of retail design on rental price : a study of the retail sector in Malaysia." Thesis, University of Salford, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.419083.

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RASHID, MD SANUWAR. "Category Management : The effective way of managing retail business." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20135.

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Today’s fragmented and intensely competitive market place is the obstacle for retailers and suppliers to do business in a traditional way. Even customers have never been more sophisticated. In this perspective, thousands of idea has already been brought though articles, journals and books and thousands of seminars has been hold to define a new way of managing business. Just as an tremendous heat and pressure create diamond, these uncertainties and competitive challenges has produced a new marketing ideas known as category management that offers an wealth of opportunity for those who can adopt with this systematic approach. In this thesis, some definition and structure-oriented phases as well as the challenging area of category management are mentioned. In the next step, a perfect scenario through different stages starting from zero is brought out to show how retailers and suppliers can overcome the power game and collaborate with each other. Finally I have shown that a trust worthy relationship, coupled with in-store implementation of category management, can create a win-win situation for both retailers and suppliers.
Program: Magisterutbildning i Applied Textile Management
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Foo, Yong Ning. "A diagnostic analysis of retail out-of-stocks." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/41734.

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Thesis (S.M.)--Massachusetts Institute of Technology, Computation for Design and Optimization Program, 2007.
Includes bibliographical references (p. 101).
In the highly competitive retail industry, merchandise out-of-stock (OOS) is a significant and pertinent problem. This thesis performs a diagnostic analysis on retail out-of-stocks using empirical data from a major retailer. In this thesis, we establish the empirical relationship of OOS rate with the amount of safety stock carried, the time between orders and the forecast error, providing insights to the effects of these three factors on the probability of OOS occurrences. The root causes of OOS are also examined in the thesis. We find that up to 34% of OOS can be attributed to forecast error while up to 22% can be attributed to delay in order replenishment. For the OOSs that were associated with order delay, we can trace 60% of these to out-of-stock at the store's distribution center (DC). The thesis also examines a peculiarity in the occurrence of OOSs. We found that the OOS rate of Class C items is significantly higher in stores with higher sales volume. We can attribute much of this phenomenon to three factors: stores with higher sales volume hold less safety stock for Class C items, have a shorter time between orders and have relatively larger forecast errors.
by Yong Ning Foo.
S.M.
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17

Zhu, Yiping, and 朱怡平. "The new pedestrian friendly Huaqiangbei central retail district: an urban design approach to new Huaqiangbeicentral retail district, Shenzhen." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42930601.

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Kent, Anthony. "An interdisciplinary approach to the conceptualisation of retail environments." Thesis, University of the Arts London, 2013. http://ualresearchonline.arts.ac.uk/6129/.

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The focus of this thesis is on the internal and external environments of retail stores, and their contribution to retail branding from marketing and design perspectives. The retail industry in the postwar period and in particular since the 1980s has grown rapidly creating new store formats, new locations and new markets; retail brands have become some of the most powerful in the UK. The retail store now forms a visually engaging, three dimensional material and symbolic environment, where the brand merges with detailed store design. Both marketing and design initiatives have had a significant role in these developments, and consequently informed the distinctive interdisciplinary approach to the research journey. The body of work draws on nine publications, from an initial exploratory paper in 2003 to the final piece of work in 2010. The journey is characterized by its critical engagement with qualitative methodology, and an increasing awareness of the value of visual methods in the field. This contributed to a different understanding of the internal spaces of the store from a consumer perspective and the co-creative possibilities of retail design. As the research journey progressed, the contribution of the store to the retail brand was extended to its place in the external, urban environment. This contributed to understanding the significance of the building to the retail brand, through prestigious new buildings but also the re-use and regeneration of commercial buildings and their meaningful connections with the past. It is in this context that the body of work contributes new knowledge of the relationship between design, branding and experience in retail environments in which the design of the building, both internally and in its local context provide new opportunities to communicate to, and create experiences with consumers.
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Olmarken, Linnéa. "Lust and Desire, A Design Project on Future Retail Architecture." Thesis, KTH, Arkitektur, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280711.

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How does future shopping look like? At the moment the physical shopping spaces are threatened by the e-commerce – A type of shopping that very often is a cure of boredom. It’s not a memorable experience, no story surrounding the object creating added value neither for the object or to the story connecting it with yourself. This thesis have been an investigation of physical retail architecture followed by a proposal: A 500 meter long railway tunnel, like a very long arcade, turned into a space for textile exhibitions, shopping and performance. Like an inverted Crystal Palace. All interior built up by scaffolding, ready to be torn down for the tunnel to once again serve the military in case of emergency. The walls are not made by glass, but lit up rock, reflecting the artificial light. It’s a linear experience. It goes from light to dark to colour. Dusk to dawn. The hidden becomes reviled, the unfocused becomes clear. It’s a space for your imagination, to experience new things, deepening your knowledge and escapism.
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Huete, Luis M. "Delivery system design in American retail banks: an empirical study." Thesis, Boston University, 1988. https://hdl.handle.net/2144/38047.

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Thesis (D.B.A.)--Boston University
PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you.
This dissertation explores the design of delivery systems in a national probability sample of American retail banks. For the purposes of this study, the delivery system is defined as the aggregate of delivery channels through which a retail bank delivers its services.
2031-01-01
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Zhu, Yiping. "The new pedestrian friendly Huaqiangbei central retail district an urban design approach to new Huaqiangbei central retail district, Shenzhen /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42930601.

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Huss, Pace Megan Greer. "Preferences for universal design features in apparel retail stores by older female customers." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1148586601.

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Eriksson, Christina. "Nike Retail Tour iBook : Interaktiv e-boksdesign med Apple iBooks Author." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-23582.

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Denna rapport redovisar utvecklingen av en interaktiv e-bok med Apples program iBooks Author. E-boken, omnämnd som Retail Tour iBook, är avsedd för användande på Apples iPads och har skapats på uppdrag av företaget River Cresco AB för deras kund Nike. Den interaktiva e-boken beställdes av Nike för att användas vid ett återkommande internt möte som behandlar återförsäljningen av Nike-produkter i Stockholm. Utöver programmet iBooks Author har programmen Adobe Photoshop, Adobe Illustrator samt Apple iMovie använts i designprocessen för att skapa Retail Tour iBook. Resultatet av denna rapport är en färdig produkt, en interaktiv e-bok som användes av Nike för första gången i april 2014.
This report describes the process of creating an interactive e-book with Apple’s program “iBooks Author”. The e-book, referenced here as Retail Tour iBook, is intended for use on Apple’s iPad. The Retail Tour iBook was created in service of River Cresco AB for their client Nike. The Retail Tour iBook is intended for use at recurring internal meetings at Nike Sweden, which are attended by international representatives from Nike and concern the retail situation of Nike in Stockholm. In addition to iBooks Author; Adobe Photoshop, Adobe Illustrator, and Apple iMovie were used in the design process of the Retail Tour iBook. The result of this report is the end product, an interactive e-book, which was utilized for the first time by Nike Sweden in April 2014.
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Masaro, Matthew. "Getting to Now: Entrepreneurial Business Model Design and Development." Thesis, Université d'Ottawa / University of Ottawa, 2016. http://hdl.handle.net/10393/34957.

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The purpose of this thesis is to uncover and examine the processes that start-up entrepreneurs go through while designing and then developing their business models. This is done with the intent of deciphering the kind of development that might ultimately lead to a unique or innovative business model. This study uses primary qualitative data generated from interviews with founding entrepreneurs and managers who still participate in running the organization. Each of these organizations participates in the men’s retail market. The research design and methodology of this research uses a grounded-theory coding procedure to analyze the data. Three questions guide this research forward and the findings are threefold. First, for these organizations two business model design paths were followed, herein referred to as the path to ‘Alleviate Pain’ and as the path to ‘Adopt and Modify.’ Second, entrepreneurial leaders tended to act as arbiters when developing their business models, mediating between the set of information accrued during operations and three identified factors. Thirdly, new research into whether or not business model innovations are the result of ex-ante insights or ex-post operational learning is presented. And the findings tend to indicate that both ex-ante insights and ex-post learning are important, but their importance is temporally induced. Lastly, a brief discussion is carried out on how this research informs the entrepreneurial business model creation process (see entrepreneurial practicum) and how it adds to the current literature on business models and business model innovation.
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Williams, Nathan. "Strategic product design for retail channel acceptance under uncertainty and competition." College Park, Md.: University of Maryland, 2007. http://hdl.handle.net/1903/7636.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2007.
Thesis research directed by: Dept. of Mechanical Engineering. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Quick, Jason. "Translating Field Research Through Contextual Inquiry: A Case Study in Retail Workspace Design." Thesis, Available online, Georgia Institute of Technology, 2006, 2006. http://etd.gatech.edu/theses/available/etd-07102006-150228/.

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Hirpara, Sagarkumar D. "Retail Facility Layout Considering Shopper Path and Door Placement." Wright State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=wright1572950739770993.

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GUSTAVSSON, RIKARD, and KJELLGREN CHRISTOPHER GUSTAFSSON. "The Strategic Retail Model : Understanding the Challenges of the Future of Retailing." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17382.

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Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. Additionally, the thesis aims to examine the significance of the strategic retail model in regards to the future of retailing in a fashion context. Method The study is characterised by a qualitative nature, conducted with an abductive approach. The background has been rooted in reality, taking in account the digital revolution, the assumption that traditional marketing is dead and current retail trends. The problem discussion has been based in an academic approach where the concept of business models has been elaborated, along with a presentation of the traditional marketing mix and criticism of its changing nature. The empirical data collection has been conducted through nine interviews, seven face-to-face interviews and two online interviews. The strategic retail model has been verified through an empirical study and a second stage of literature review. Conclusion In a market where the consumer empowerment has fundamentally affected the retail environment, and traditional marketing has lost its former importance, the issue regarding the future of retailing remains. It could therefore be assumed that the significance of the strategic retail model is high. By managing each constituent and consistently strive to achieve an integration of the consumer focus in the strategic retail model, the four constituents and translated underlying consumer understanding is unified.
Program: Master Programme in Fashion Management
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Rong, Sike. "Networking Communications for a Collective Retailing District of Small Scale Brick-And-Mortar Stores." University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171660317983.

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Menozzi, Grazia Chiara. "Sviluppo del design di un prodotto industriale material handling in contesto retail." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2021.

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Con l’arrivo della pandemia di Covid-19 i trend di consumo e di vendita sono cambiati. Le persone sono state chiuse nelle loro case durante il lockdown impossibilitate a spostarsi se non per motivi di lavoro o salute. Un’unica cosa era possibile: andare a fare la spesa. Sostenibilità e igiene sono diventare le parole chiave. L’analisi del mutamento delle abitudini di vita e di acquisto dei consumatori si è necessariamente integrata con le nuove strategie che le imprese hanno dovuto formulare per sopravvivere in questo panorama. Le nuove tecnologie e lo sviluppo dei modelli di business verso il digitale sono risultati essere il percorso da intraprendere. L’obiettivo di questo studio è quello di determinare una soluzione che possa soddisfare i nuovi bisogni degli utenti, trovando una soluzione che sia adatta alle loro nuove aspettative nei confronti delle aziende. La formulazione della soluzione è stata identificata grazie all’integrazione con il mondo del material handling, ricercando risposte che si basassero sulla movimentazione dei materiali e sull’automazione dei sistemi. Unendo il mondo del material handling, delle aziende e, in primis, quello delle esigenze dei consumatori si è realizzato un prodotto-servizio che agevolasse l’esperienza di spesa. Viene così permesso l’acquisto di prodotti di qualità a prezzi minori, accorciando la catena di approvvigionamento, con una esperienza totalmente sicura dal rischio di contagio e nel rispetto dell’ambiente e dei produttori.
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Yapicioglu, Haluk Smith Alice E. "Retail spatial design with a racetrack aisle network considering revenue and adjacencies." Auburn, Ala., 2008. http://hdl.handle.net/10415/1479.

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Street, Gemma Louise. "The role of curation in the design and development of brand experience in the luxury retail environment." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-curation-in-the-design-and-development-of-brand-experience-in-the-luxury-retail-environment(9f1d44c4-a9c6-4996-a45b-c573e3a1141d).html.

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This thesis explores the role of curation in the design and development of brand experience in the luxury retail environment. Three research objectives seek firstly, to gain an understanding of the meaning of curation in luxury retailing and identify the role, purpose and value to luxury retailers; secondly, to explore the different ways in which curation manifests itself in the luxury retail environment by examining sole brand and multi brand luxury retailers, and lastly, to identify how curation is brought to life through the curatorial roles within luxury retailers. In light of increasing global competitive pressures and fast-paced technology advances associated with mobile devices, the rise of omnichannel retailing has led luxury brands to be ubiquitous, with the resulting challenge for luxury retailers to develop seamless and experiential omnichannel brand experiences in order to continue to differentiate and grow. However, there is a paucity of literature regarding the design and development of luxury brand experiences, suggesting a gap in the literature. In addition, ‘curation’, a term traditionally associated with museology, is being increasingly used in the business environment in terms of creating differentiated experiences or collection of products both online and in-store. Little attention has been paid to curation in the literature, with the result of limited understanding of the role of curation in the design and development of brand experience, suggesting a second gap to be addressed in the research. The research was an investigative, qualitative and thematic analysis-based study. The data collection focused on face-to-face semi-structured interviews with 17 senior professionals from the luxury retail and cultural environments in the UK. Braun and Clarke’s (2006) Six Stages of Thematic Analysis and NVivo software were utilised to analyse the data, resulting in 9 key themes. My original contribution to the literature is this research is one of the first empirical studies to explore the role of curation in the design and development of brand experience in the luxury retail environment, resulting in three key contributions. Firstly, the role of curation is an influential one in the design and development of brand experience in the luxury retail environment and is manifested in four forms of curation across sole brand and multi brand luxury retailers. Secondly, curation in luxury retail has evolved from the traditional art-historian discipline of curation and is emerging as a new discipline and modus operandi in its own right, creating strategic, organisational, financial and experiential value. Thirdly, a strategic curation management toolkit consisting of three strategic frameworks was developed that contributes to both the brand literature and management practice. The toolkit provides managers with a common vernacular to develop their curatorial capabilities and identify strategic opportunities where they can harness curation as a strategy to design and develop omnichannel luxury brand experiences as a route to competitive advantage and build a platform for future growth.
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Bell, Daisy, and Emelie Almqvist. "The intention of clearance sales : A comparison between consumers and retailers in a volatile business environment." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16814.

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Low prices in textile fabrics are a phenomenon that can be traced back for centuries. In 2011 a new record was set when 37.7 percent of all items in the fashion commerce were sold at a discounted price. Retailers today on the Swedish market have taught the consumers a new consumption behavior due to the constant flow of new products. It has become difficult to increase a price of a product due to globalization and the hard competition it brings. Economies of scale have made it possible for retail chains to offer products with low prices. Because of the fluctuated demand among consumers today clearance sales have become a natural part of a company’s business strategy.The purpose of the thesis is to define if companies use clearance sales as a strategy in today’s volatile business world and to compare retailers’ approaches with consumers’ attitudes towards clearance sales. This study questions whether clearance sales are necessary today. The purpose is also to clarify if clearance sales can be limited by several factors and how companies will manage clearance sales in the future.The methodology used in this thesis is an inductive approach together with a qualitative and a quantitative research strategy. A case study including interviews with seven different retailers and a survey with 100 participating consumers have been accomplished.The authors of this thesis could not discover a strategy how clearance sales are managed among the participating retailers. They claimed that clearance sales are necessary and that it is a result of faulty forecasting and a decreased willingness to buy among consumers due to the volatile business world. A speeded up system with more collections each year stresses and forces retailers to purchase more products that cannot be sold at regular prices, which in the end lead to even more clearance sales. Clearance sales affect the companies differently depending on their retail construction.The authors have noticed a shift in the society where consumers’ willingness to buy has decreased due to a rise in environmental thinking. Meanwhile, companies are still using clearance sales as a tool with the purpose to attract consumer to low prices. However the authors claim that clearance sales have lost its function. Companies are realizing that they need to understand their consumers and their market so that their forecasts are more correct and thereby they will have less unsold products that will end up at clearance sales.
Program: Master programme in Applied Textile Management
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Bredderman, Mary Theresa. "Design recommedations for the cash wrap area within the retail setting based on user perceptions." Thesis, This resource online, 1996. http://scholar.lib.vt.edu/theses/available/etd-11182008-063441/.

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Tripathy, Sonali. "Detection of phantom inventories at retail stores using a Bayesian approach." Thesis, Massachusetts Institute of Technology, 2019. https://hdl.handle.net/1721.1/122257.

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Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, System Design and Management Program, 2019
Cataloged from PDF version of thesis.
Includes bibliographical references (page 35).
Phantom inventories result from mismatch in the inventory that is actually available at a store on the shelf and the existing inventory as per the data record at any retail store. Inventory on hand (IOH) record for each SKU(stock keeping unit) at any store is summation of on-shelf and back room inventory. Mismatch in this data impacts the product availability at a store and in turn results in lost opportunities of revenues for the store and the CPG (consumer product goods) manufacturer. A phantom inventory remains unnoticed unless an intervention such as regular shelf re-stocking, physical audit or consumer inquiry occurs at the store. However, even these interventions may not coincide with actual shelf stock out event and hence, the phantom inventory would continue to exist. This report proposes a Bayesian approach based on consecutive zero sales in the POS (point of sales system) while inventory IOH remains positive through the observation time. The daily demand is designed using a negative binomial distribution, which is used further to determine the posterior probability of phantom inventories given a specific set of consecutive days without sales of a SKU at a store. The prevalence of phantom inventories is then calculated using all the number of consecutive days without sales for each SKU store combination and is compared to a Gumbel distribution. This approach has been applied on one data set including POS and IOH data provided by a CPG manufacturer, where the prevalence was found to be 11.63%.
by Sonali Tripathy.
S.M. in Engineering and Management
S.M.inEngineeringandManagement Massachusetts Institute of Technology, System Design and Management Program
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R, Rajesh, and Kundu Chanchal Kumar. "Analysis of Challenges in Existing Textile Retail Business for Implementing Sustainable Resilient Supply Chain." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20148.

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The global retail business is extremely dynamic and this brings new issues in front of us and deserves responsibilities to address those issues. The Textile Retail Business is also experiencing this change as the whole retail textile supply chain has already become globalized with the time especially in terms of sourcing of raw materials and production as well. This phenomenon has raised the questions of threats regarding sustainability and resiliency of the supply chain. Today‘s retailers are working closely with these topics in a competition basis to achieve competitive advantages in their supply chain. This dissertation aims to sketch out the possible latent challenges for which the companies prefer to work with a scattered supply chain in terms of different geographical location as it involves lot of time, transportation and risks too and it additionally disputes the total environmental and resilient approach of the supply chain and moreover to validate the inter-relation between ecological sustainability and resiliency of the supply chain. Based on the case study on two companies having different sizes but similar values towards environment which are also located in different geographical region, we have tried to find out the answers. Companies build up supply chain firstly evaluating flexibility and resiliency of their own supply chain only by considering the technology availability, quality and pricing involved with the product and then they want to be sustainable and resilient by addressing other issues. The main challenges for the companies to alter their position are the product specific characteristics, availability of know-how and the suitable process cost involved with product. It has proposed for the companies who are working with numerous supply chains located in different geographical location to do some adjustments among their nearby suppliers for a typical product on experimental basis especially providing technological and logistics support to their suppliers to attain more concrete approach towards their values that they believe.
Program: Magisterutbildning i Applied Textile Management
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Kumar, Kundu Chanchal, and Rajesh R. "ANALYSIS OF CHALLENGES IN EXISTING TEXTILE RETAIL BUSINESS FOR IMPLEMENTING SUSTAINABLE RESILIENT SUPPLY CHAIN." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20188.

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ABSTRACTThe global retail business is always changing and this change brings new issues in front of us and deserves responsibilities to address these issues. The Textile Retail Business is also experiencing this change as the whole retail textile supply chain has already become globalized with the time especially in terms of sourcing of raw materials and production as well. This phenomenon has raised the questions of threats regarding sustainability and resiliency of the supply chain. Today’s retailers are working closely with these topics in a competition basis to achieve competitive advantages in their supply chain. This dissertation aims to sketch out the possible latent challenges for which the companies prefer to work with a scattered supply chain in terms of different geographical location as it involves lot of time, transportation and business risks. Additionally this scattered supply chain disputes the environmental and resilient approach of the total chain. Moreover, we try to shed light to validate the inter-relation between ecological sustainability and resiliency of the supply chain. Based on the case study on two companies having different sizes but similar values towards environment which are also located in different geographical region, we have tried to find out the answers. Companies build up supply chain firstly evaluating flexibility and resiliency of their own supply chain only by considering the technology availability, quality and pricing involved with the product and then they want to be sustainable and resilient by addressing other issues. The main challenges for the companies to alter their position are the product specific characteristics, availability of knowhow and the suitable process cost involved with product. It has proposed for the companies who are working with numerous supply chains located in different geographical location to do some adjustments among their nearby suppliers for a typical product on experimental basis especially providing technological and logistics support to their suppliers.
Program: Magisterutbildning i Applied Textile Management
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Pam, Eko. "Toeing the triple bottom line: Interior design for retail spaces. Creative Project: The interior design of three women’s clothing shops in Perth, Western Australia, represented as visual timelines of the design process, and Exegesis: Toeing the triple bottom line: Interior design for retail spaces." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2018. https://ro.ecu.edu.au/theses/2154.

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There is almost universal concern for the current state of the environment and how it will degrade further if there are not global changes to how people live day to day. Australia lags behind other developed countries in the realm of sustainable development. One of the most widely used frameworks in designing for sustainability is the triple bottom line (TBL) defined by economist John Elkington. This perspective affords equal importance to the environment, economics and society. However, very little design research has a TBL focus and even less has focused on the role of interior designers. In industry, the rating tools, and resources used to assist interior designers in making their practice more sustainable are complicated, require specialised training, and have an emphasis on environmental sustainability with little consideration of social or economic concerns. This study aims to close the above-mentioned research gap by concentrating on sustainability issues with a TBL focus for interior design. The focus is on small, local retail businesses where financial concerns and social implications are of the utmost importance to business owners, and environmental impacts are particularly negative because of the high frequency of renovations. Additionally, aesthetics plays an important role in the success of the shop interior which is explored in the context of sustainability. This project uses case studies, through creative practice, to explore the application and practicality of TBL in retail design. All three case studies were women’s clothes shops close to central Perth in Western Australia. The focus of the research is on small practitioners, without the resources to improve the sustainability of their businesses through the use of complex rating systems. The fitouts of each shop were updated from a TBL perspective. The design process of each case study was visually recorded, as well as observations, interviews and customer feedback, as a way of gauging the success of the TBL approach.
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Bush, Jessica. "The strategic use of art, architecture and design in high-end fashion retail." Thesis, Bucks New University, 2008. http://bucks.collections.crest.ac.uk/9828/.

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The aim of this thesis is to investigate the role of art, architecture and design in the luxury sector of fashion retail, taking leading high-end fashion brands as case studies. This study addresses how art, architecture and design can be shaped for commercial purposes, to make brands appear exclusive and distinctive. In the first section, a review of existing literature on art, design, fashion and consumption establishes how this research subject fits within broader debates that centre in these different creative practices. This research investigates the purpose of displaying works of art in high-end fashion stores and shows how - together with architecture and design - it has transformed retail environments. This study sets out to demonstrate that the introduction of art, architecture and design has been a pretext for fashion retailers to ‘conceptualise’ their outlets, designing them as sites of experimentation to stimulate and rejuvenate the shopping experience. This study argues that these creative practices have been presented as symbols of a utopian luxury lifestyle, and have been employed as languages to communicate with brands’ target markets. Case studies trace instances of this in the context of globalisation; examples include the representation of French brands in Japan. This study also contends that through their involvement with art, architecture and design, retailers have been enabled to present, with credibility, their commodities as works of art, elevating the status of their brands and maintain the exclusive character of high-end fashion. This was part of a bigger cultural shift in the capitalist first world, which involved a commodification of culture. Finally, this thesis speculates on the place of art, architecture and design within the future of high-end fashion retail and concludes that, despite the fact that this phenomenon has escaped critical attention, their presence in retail environments plays a key role in shaping the image of contemporary commercial spaces and is characteristic of the growing significance of creativity in late capitalist societies.
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Barnes, Evans Katie. "Beyond the Screen: Embedded Interfaces as Retail Wayfinding Tools." Kent State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=kent1493251709396537.

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Murray, John. "The specification of store environments : the role of store design-architecture in the consumer perception of retail brands." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/20860.

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The overall focus of this doctoral thesis is the examination of the role of store design-architecture in consumer perceptions of retail brand loyalty. More specifically, it examines how consumers’ perceptions at the store design-architecture level promote brand loyalty and attachment at the overall retail-level. This research, therefore, aims to address the underdeveloped extant knowledge of the role of the store design-architecture in retail branding. This thesis addresses two research questions: 1) is it possible to improve on the specification or measurement of the store environment beyond the novelty, complexity collative constructs proposed in traditional studies of the store environment?; and 2) what effect, if any, do these improved store environment constructs (from answering research question number one) have in explaining the role of store design-architecture in consumer perceptions of retail brand loyalty? In its examination of the role of store-level design-architecture in overall retail-level branding, the theoretical significance of this thesis is based on two activities. First, this thesis proposes a conceptual framework that draws on multiple, diverse literatures from design-architecture, psychology and marketing. The critical review of pertinent literatures from these three sources then enables the second activity: the generation of novel empirical insights based on surveys of consumer perceptions of store-level design-architecture. A research instrument is developed that compares higher and lower levels of design in two stores of Penneys, a discount fashion retailer. The responses of 145 consumers are examined in an Exploratory Factor Analysis (EFA). A separate dataset of 403 consumer responses are analysed using Confirmatory Factor Analysis (CFA) and Structural Equations Modelling (SEM). Multiple-group invariance testing is also completed on this dataset. The primary theoretical contributions of this thesis to the extant literature are five-fold. First, the principal contribution of this thesis confirms that store aesthetic preference is positively associated with retail brand loyalty. Thus, the second research question is satisfactorily addressed; I explain that there is a mild association between store aesthetic preference and the emotionally valenced retail brand attachment construct in higher-level design contexts. Instead, a store aesthetic preference association is observed with the more behaviourally valenced retail brand loyalty construct in lower-level designs. Consequently, this principal contribution to the extant literature reveals the perceptive dynamic of how consumers processing of store-level design-architecture correspond with their perceptions of retail-level brand loyalty. A host of global-attribute, objective-subjective, and cognitive-emotional perceptive processing at the store and retail levels are observed in the proposed theoretical framework. Second, to confirm the role of store design-architecture in retail brand loyalty, I develop: a new scale for retail brand product; modify scales for store prototype, store novelty, store aesthetic preference, store complexity and retail brand price; and introduce scales for brand attachment and brand loyalty from non-retail contexts into a retail context for the first time. This research, therefore, addresses research question number one by making a notable conceptual and measurement contribution to the specification of the store environment. Third, as a progression from the previous contribution, I use these improved store environments constructs to better specify the store environment, and examine the associations between store prototype, store novelty and store aesthetic preference. I demonstrate that theory such as the preference-for-prototypes literature helps to improve the extant understanding of the associations between store prototype, store novelty and store aesthetic preference. The confirmation of the existence of these associations essentially means that the proposed model is robust, credible and able to account for consumers objective-subjective, global-attribute discriminations of the store-level aesthetic. Fourth, in an effort to explain the relative visual and non-visual contributions to retail brand attachment and retail brand loyalty, I examine associations concerning retail brand product and retail brand price. Retail brand product is confirmed to have stronger associations with retail brand attachment than store aesthetic preference or store prototypicality. Thus, this research extends the extant knowledge of the relative contributions of visual and non-visual constructs to understanding retail brand loyalty. Fifth, this research contributes to the extant understanding of how non-invariance analysis can be employed in Structural Equations Modelling (SEM) to confirm differences between groups. This research examines differences in parameter values to confirm differences in perception of the higher and lower levels of store design-architecture. This type of use of non-invariance analysis is not frequently employed in SEM and I propose that this research instrument can be generalised to other retail contexts also. Finally, this thesis concludes by presenting the limitations of this research. It makes suggestions on potential future research that could be completed, and raises some pertinent implications for practitioners arising from this research.
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Samuelsson, Eva. "Creating a second hand store concept for the new generation -." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16811.

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An action research based study focusing on the organization of Red Cross in Vänersborg Sweden and on increasing the sales in the second hand store by the help of retail design and visual merchandising theories. The study is conducted with the help of observations and interviews in Vänersborg and with the Red Cross Sweden.
Program: Master programme in Applied Textile Management
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Oketunji, Temitope, and Olalekan Omodara. "Design of Data Warehouse and Business Intelligence System : A case study of Retail Industry." Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3738.

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Business Intelligence (BI) concept has continued to play a vital role in its ability for managers to make quality business decision to resolve the business needs of the organization. BI applications comes handy which allows managers to query, comprehend, and evaluate existing data within their organizations in order to obtain functional knowledge which then assist them in making improved and informed decisions. Data warehouse (DW) is pivotal and central to BI applications in that it integrates several diverse data sources, mainly structured transactional databases. However, current researches in the area of BI suggest that, data is no longer always presented in only to structured databases or format, but they also can be pulled from unstructured sources to make more power the managers’ analysis. Consequently, the ability to manage this existing information is critical for the success of the decision making process. The operational data needs of an organization are addressed by the online transaction processing (OLTP) systems which is important to the day-to-day running of its business. Nevertheless, they are not perfectly suitable for sustaining decision-support queries or business questions that managers normally needs to address. Such questions involve analytics including aggregation, drilldown, and slicing/dicing of data, which are best supported by online analytical processing (OLAP) systems. Data warehouses support OLAP applications by storing and maintaining data in multidimensional format. Data in an OLAP warehouse is extracted and loaded from multiple OLTP data sources (including DB2, Oracle, SQL Server and flat files) using Extract, Transfer, and Load (ETL) tools. This thesis seeks to develop DW and BI system to support the decision makers and business strategist at Crystal Entertainment in making better decision using historical structured or unstructured data.
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Wong, Tze-kin Andy, and 黃子健. "Design and marketing of over-the-counter option-linked deposit for retail banking market." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31269436.

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Frisk, Arfvidsson Gustav. "Towards the Development of Design Guidelines for Short Alert Sounds in a Retail Environment." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-302585.

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The design and noticeability of alert sounds have been widely researched and reported, furthermore, notification sounds are ubiquitous in both software and hardware product development. In an ongoing research project concerning the retail industry, we aim at designing short alert sounds that only grab attention from one group of customers, while others do not register the alerts: this particular aspect has to our knowledge not yet been studied. To begin establishing design guidelines for such alert sounds, an experiment was conducted where test subjects would experience ordinary clothing store activity including background music and an ecologic soundscape in a virtual reality clothing store, but with added alert sounds. Following several stages of experiment design and sound design development, we tested, specifically, two different types of sound on two differently instructed groups, people aware of the sounds (knowing) and people unaware of the sounds (unknowing). The results disproved assumptions that contextually detached sounds would outperform more subtle, ecologically valid sounds and concluded that people unaware of the sounds tend to ignore them while people aware of them, notice them, while both groups do not seem to be bothered by them. Furthermore, there was no difference between having an early or late amplitude peak in the short sound, and reaction to the sound typically came after two seconds from its onset, regardless of its length. Finally, we measured a decline in attentiveness instead of a growing sensitiveness. These findings suggest that alert sounds can be designed with subtlety and still be noticeable and that customers will not be increasingly annoyed.
Utformningen och märkbarheten för varningsljud har undersökts och rapporterats i stor utsträckning, dessutom a r notis-ljud allmänt förekommande i både mjukvaru- och hårdvaruproduktutveckling. I ett pågående forskningsprojekt rörande detaljhandeln syftar vi till att utforma korta varningsljud som bara fångar uppmärksamhet från en grupp kunder, medan andra inte registrerar varningarna: just denna aspekt har ännu inte studerats. För att börja skapa design-riktlinjer för sådana varningsljud genomfördes ett experiment där testpersoner skulle uppleva vanlig klädaffärsaktivitet inklusive bakgrundsmusik och ett ekologiskt ljudlandskap i en virtuell klädaffär, men med extra varningsljud. Efter flera stadier av experimentdesign och ljuddesignutveckling testade vi specifikt två olika typer av ljud på två olika instruktionsgrupper, testsubjekt som var medvetna om ljudet (vetande) och testsubjekt som inte var medvetna om ljudet (ovetande). Resultaten motbevisade antaganden om att kontextuellt fristående ljud skulle överträffa mer subtila, ekologiskt giltiga ljud och att människor som inte är medvetna om ljuden tenderar att ignorera dem medan människor som är medvetna om dem, märker dem, och ingen av grupperna verkar vara störda av dem. Dessutom var det ingen skillnad mellan att ha en tidig eller sen amplitudtopp i det korta ljudet, och reaktionen på ljudet kom vanligtvis efter två sekunder från dess början, oavsett dess längd. Slutligen mätte vi en nedgång i uppmärksamhet istället för en växande känslighet. Dessa resultat tyder på att varningsljud kan utformas med subtilitet och fortfarande vara märkbara och att kunderna inte blir mer och mer störda.
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Wong, Tze-kin Andy. "Design and marketing of over-the-counter option-linked deposit for retail banking market /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19872094.

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47

Andom, Rebecka, and Patricia Joxelius. "Entering Japan : A qualitative literary study on potential barriers to market entry for Swedish retail companies in Japan." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16783.

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Background and problem: There are strong incentives for Swedish retail companies to establish their business in Japan. With its 128 million inhabitants the country accounts for 40 percent of the total world consumption of luxury goods and is the world’s largest importer of foreign fashion. Moreover, Japan is the second largest retail market in the world. However, as a company in a foreign market there are many obstacles to overcome. A Swedish retail company aiming to enter the Japanese market does not have the same insight and knowledge into the formal and informal institutions in the country as a domestic company might have. Furthermore, Japan is experiencing complaints from both business organisations and foreign politicians regarding the trade practices in the country arguing that the Japanese market is not receptive enough to Western products. A company that moreover aims to enter markets where both the cultural and actual distance is far away from the business’ home country shall preferably realize the complexity of such a decision and be as prepared as possible. Purpose: The purpose of the study is that “through a literary study identify and provide a deeper understanding of the major entry barriers a Swedish retail company may encounter when entering the Japanese market”. The following research questions were developed in order to reach the purpose: “What are the main industry and institution-based barriers a Swedish retail company may encounter when establishing its business in Japan?” and “What are the main cultural barriers a Swedish retail company may encounter when establishing its business in Japan?”Methodology: When conducting the study, a descriptive research approach has been used. The study is of a qualitative nature and the design of the study is a descriptive literary study. Performing a literary study involves the collection of data from already published scientific articles, journals and dissertations. The data used for this study consist of eight scientific articles and journals and one dissertation. Conclusions: The analysis was based on the theories, which explains a company’s decisions of where, when and how to enter a foreign market as well as theories that explains a nation’s cultural impact on an organisation. Based on the findings the results were divided into two sections. The study reached the conclusion that among the industry and institution-based barriers the high level of rivalry among firms, the high level of bargaining power of suppliers, the high standards regarding quality and service, regulatory risks, trade barriers and institutional norms were the most important barriers to market entry for foreign companies in Japan. The most important cultural barriers to market entry in Japan were the high level of collectivism, power distance, uncertainty avoidance and masculinity in the country.
Program: Master in Fashion Management with specialisation in Fashion Marketing and Retailing
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ANDERSSON, JULIA, and EMELIE NORMAN. "Konsumenters köpbeteende : hur handlar kvinnor?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20132.

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Syftet med detta arbete är att ta reda på hur konsumenter handlar konfektion och hur butiker kan påverka kunden till köp i butik. Metoden bygger på sökande av information genom litteratur, Internet, intervjuer och en enkätundersökning. Avgränsningen kring konsumentundersökningen är att endast studera kvinnor i åldrarna 20-60 år. Enkäten skickas endast ut via mail, kundklubb och Facebook för att spara tid.Arbetet bygger på tre huvuddelar: Köpbeteende, Marknadsföring och Butikskommunikation.Teorin består av relevant fakta från olika litterära verk samt Internetsidor. Teorin beskriver vad som påverkar en kund när hon handlar. Det är bland annat humör, tidpunkt, marknadsföring, butikskommunikation, service och atmosfär i butiken.Den empiriska delen är grundad på två intervjuer med personer med stor erfarenhet från konfektionsbranschen samt en enkätundersökning om kvinnors köpbeteende i åldrarna 20-60 år och hur de anser sig handla i butik. Frågorna som ställts handlar mycket om vilka faktorer butiker arbetar med för att skapa en säljfrämjande miljö. Resultaten av de båda intervjuerna stämmer väl överens med varandra.Av enkätsvaren kan inget specifikt mönster inom köpbeteende urskiljas. Däremot visar den på gemensamma drag och samband mellan vissa frågor. Utifrån svaren har det också gjorts tre olika exempelkunder av de respondenter som svarat. De olika exempelkunderna kallas för: Karriärkvinnan, Småbarnsmamman och Studenten. Enkäten har vissa brister vilket kan ha påverkat utfallet. En mer genomarbetad enkät hade varit att föredra. Resultaten från intervjuerna och enkäten tyder på att det finns ett samband med hur butiker bygger upp en bra butik och vad kvinnor påverkas av och förväntar sig av en bra butik. Jämförelsen mellan teorin och empirin visar att det finns gemensamma drag om hur konsumenter handlar i butik och hur butiker kan arbeta med olika faktorer som ljus, färg, doft, musik, skyltning, hängning och butikslayout för att skapa en säljfrämjande miljö.

The purpose of this work is to find out how consumers buy clothing and how stores can influence customers to buy in the store. The method is based on the search of information through literature, internet, interviews and a survey. The demarcation around the consumer survey is to only study women aged 20-60 years. The inquiry is only sent out through email, Facebook and a customer club in order to save time. The work is based on three main elements: purchase behavior, Marketing and Communications Retail. The theory consists of the relevant facts from various literary works and Internet sites. The theory describes what influences a customer when she shops. It can be: a particular mood, time, marketing, retail communication, service and atmosphere in the shop. The empirical part is based on two interviews with people with great experience in the clothing industry and a survey of women's buying habits aged 20-60 years and how they believe they shop in stores. The questions raised are mostly about what factors stores are working with to create a promotional environment. The results of the two interviews is consistent with one another. Of the responses, no specific patterns in buying behavior can be distinguished. However, it shows the common features and relationships between certain issues. Based on the responses it has also been made three different example customers based on responded to the survey. The example customers could be called: The career woman, the mother and the student. A more thorough survey would have been preferable. The results from the interviews and the survey suggests that there is a connection with how a stores built up a good shop and what women are affected by and can expect from a good shop. The comparison between theory and empirical data show that there are common features on how consumers act in store and how stores can work with various factors such as light, color, scent, music, signs, hanging and store layout to create a promotional environment.

Program: Butikschefsutbildningen

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49

McCormick, Helen. "Analysing and conceptualising the online fashion shopping environment." Thesis, University of Manchester, 2009. http://www.manchester.ac.uk/escholar/uk-ac-man-scw:109018.

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Abstract:
The importance of the retail environment has been a prominent area of research for over four decades, focusing upon the effects of design. The retail environment, like other aesthetic surroundings affects customers’ behaviour, perceptions and attitudes. Yet, while there is a growing body of research regarding design, there is little research to date specifically on fashion retail shopping environments. Technology has made shopping via multiple channels possible and economically feasible, and the demand for more channel options is being driven by the consumer. The significant growth of online retailing has led to the evolution of traditional retailing, developing from a single channel to multi-channel models. This study has used both quantitative and qualitative research methods in order to explain theoretically the online shopping environment cues that contribute towards creating an online fashion shopping environment. As this research is taking into consideration the development of the retail market and the movement of retailers towards multi-channel fashion retailing, design cues which can be replicated, or transferred from a physical shopping environment to an online shopping environment will be discussed. Fashion retailers can use the different channel environments to induce a desired shopping experience for the consumer, facilitate the consumers’ needs and fulfil the retailers’ strategic objectives. This report includes new perspectives on how website design has developed during the past decade as a result of advances in technology and consumer acceptance. This research will identify and develop some important issues related to online environment cues and consumers' perceptions of online design that have not been addressed by previous studies by investigating literature regarding the physical and online shopping environment, design cues that form part of an online fashion environment focusing on the strategic design of an online retail store will be studied.
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50

Hardie, Kirsten. "Fictitious people as food brand icons : their role and visual representation in contemporary international food packaging." Thesis, University of Brighton, 2014. https://research.brighton.ac.uk/en/studentTheses/32fd3047-c4e1-4133-a4f0-e0457a0ce4d0.

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Abstract:
This thesis focuses upon fictitious people as food brand icons and their role and visual representation in contemporary international food packaging. It presents a new lens that focuses upon the visual reading of examples. Through comparative analysis of historical and contemporary British, Canadian and American examples primarily, ones that share comparable roles and visual characteristics, the study considers its hypothesis: a common visual formula operates across time and cultures in the creation and enduring omnipresence of icons that appear as real. It considers how shared visual codes provide identification of types and through such it presents a taxonomy of fictitious brand icons based upon their visual identity. The thesis considers, in relation to notions of storytelling, how examples read and are understood as real upon packaging and within wider commercial, social and cultural contexts. It considers how they relate to real people and roles through specific consideration of female home economist/ consumer advisor examples. The thesis focuses upon the American food brand icon Betty Crocker to consider how she may be understood as symbolic of a host of enigmatic examples. The thesis advances the study of packaging, branding, culinary history and design history through its original focus and methodological approach which evidently have been neglected previously in academic study. It braids interdisciplinary perspectives to present an original understanding of brand icons and packaging. It determines brand icon as key term; to address the need for a clear definition and understanding . The study's visual reading and taxonomy present an original framework that assert that visual codes create complex commercial and cultural fictitious personalities that can be deliberately elusive yet often appear as real. In particular, its interrogation of specific fictitious brand icons as enigmatic commercial home economists/consumer advisors confirms the existence of a commercial sisterhood; clone-types that appear to replicate their roles and appearance via visual codes that endure and appeal.
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